Smart Speaker Market by IVA (Alexa, Google Assistant, Siri, Cortana), Component (Hardware (Speaker Driver, Connectivity IC, Processor, Audio IC, Memory, Power IC, Microphone,) and Software), Application, and Geography - Global Forecast to 2023

Table of Contents

1 INTRODUCTION 15

1.1 STUDY OBJECTIVES 15
1.2 DEFINITION 15
1.3 STUDY SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR STUDY 16
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 DISCLAIMER 17
1.7 MARKET STAKEHOLDERS 17

2 RESEARCH METHODOLOGY 18

2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Major secondary sources 19
2.1.1.2 Secondary sources 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Key industry insights 20
2.1.2.2 Primary interviews with experts 21
2.1.2.3 Breakdown of primaries 21
2.1.2.4 Key data from primary sources 21
2.2 SECONDARY AND PRIMARY RESEARCH 22
2.3 MARKET SIZE ESTIMATION 22
2.3.1 BOTTOM-UP APPROACH 23
2.3.2 TOP-DOWN APPROACH 24
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 25
2.5 RESEARCH ASSUMPTIONS 26

3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 32

4.1 ATTRACTIVE OPPORTUNITIES IN SMART SPEAKER MARKET DURING THE FORECASTED PERIOD 32
4.2 SMART SPEAKER MARKET FOR ALEXA, BY APPLICATION 32
4.3 SMART SPEAKER MARKET FOR CONSUMER APPLICATION, BY REGION 33
4.4 SMART SPEAKER MARKET FOR SMART HOME APPLICATION, BY IVA 33
4.5 NORTH AMERICAN SMART SPEAKER MARKET, BY COUNTRY 34
4.6 SMART SPEAKER MARKET FOR HARDWARE, BY COMPONENT 34

5 MARKET OVERVIEW 35

5.1 INTRODUCTION 35
5.2 MARKET DYNAMICS 35
5.2.1 DRIVERS 36
5.2.1.1 Increasing number of smart homes 36
5.2.1.2 Rising disposable income 37
5.2.1.3 Rapid proliferation of multifunctional devices 38
5.2.1.4 Growing trend of personalization 38
5.2.2 RESTRAINTS 39
5.2.2.1 Issues related to connectivity range, compatibility, and power 39
5.2.3 OPPORTUNITIES 39
5.2.3.1 Increasing consumer preference for technologically advanced products 39
5.2.3.2 Increasing focus of companies on enhancing customer experience 40
5.2.4 CHALLENGES 41
5.2.4.1 High security risk 41
5.2.4.2 Availability of substitute 42
5.3 VALUE CHAIN ANALYSIS 42

6 SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT 44

6.1 INTRODUCTION 45
6.2 ALEXA 46
6.3 GOOGLE ASSISTANT 48
6.4 CORTANA 49
6.5 SIRI 51
6.6 OTHERS 52

7 SMART SPEAKER MARKET, BY COMPONENT 53

7.1 INTRODUCTION 54
7.2 HARDWARE 55
7.2.1 PROCESSOR 56
7.2.2 MEMORY 56
7.2.3 POWER IC 56
7.2.4 CONNECTIVITY IC 56
7.2.5 MICROPHONE 56
7.2.6 SPEAKER DRIVER 57
7.2.7 AUDIO IC 57
7.2.8 OTHERS 57
7.3 SOFTWARE 57
 

8 SMART SPEAKER MARKET, BY APPLICATION 58

8.1 INTRODUCTION 59
8.2 SMART HOME 60
8.3 CONSUMER 63
8.4 SMART OFFICE 64
8.5 OTHERS 66

9 GEOGRAPHIC ANALYSIS 69

9.1 INTRODUCTION 70
9.2 NORTH AMERICA 71
9.2.1 US 75
9.2.2 CANADA 76
9.2.3 MEXICO 77
9.3 EUROPE 77
9.3.1 UK 81
9.3.2 GERMANY 82
9.3.3 FRANCE 83
9.3.4 REST OF EUROPE 83
9.4 APAC 84
9.4.1 CHINA 88
9.4.2 JAPAN 89
9.4.3 SOUTH KOREA 90
9.4.4 INDIA 90
9.4.5 REST OF APAC 91
9.5 REST OF THE WORLD 92
9.5.1 MIDDLE EAST & AFRICA 94
9.5.2 SOUTH AMERICA 96

10 COMPETITIVE LANDSCAPE 97

10.1 INTRODUCTION 97
10.2 SMART SPEAKER MARKET SHARE ANALYSIS 98
10.3 COMPETITIVE SCENARIO 100
10.3.1 PRODUCT LAUNCHES AND NEW PRODUCT DEVELOPMENTS 100
10.3.2 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 100
10.3.3 EXPANSIONS 101

11 COMPANY PROFILES 102

11.1 KEY PLAYES 102
(Business Overview, Products Offered, Recent Developments, Key Relationships, SWOT Analysis, and MNM View)
11.1.1 AMAZON 102
11.1.2 HARMAN INTERNATIONAL 106
11.1.3 APPLE 109
11.1.4 SONOS 112
11.1.5 ALPHABET 114
11.1.6 BOSE 117
11.1.7 SONY 119
11.1.8 ONKYO 121
11.1.9 PANASONIC 123
11.1.10 ALIBABA 125
11.1.11 PIONEER 127
11.1.12 ALTEC LANSING 129
11.1.13 LENOVO 131
11.1.14 XIAOMI 133
11.1.15 SK TELECOM 134
*Details on Business Overview, Products Offered, Recent Developments, Key Relationships, SWOT Analysis, and MNM View might not be captured in case of unlisted companies.
11.2 OTHERS KEY PLAYES 136
11.2.1 BAIDU 136
11.2.2 ULTIMATE EARS 136
11.2.3 LG ELECTRONICS 137
11.2.4 MOBVOI 137
11.2.5 LIBRATONE 137
11.3 KEY INNOVATORS 138
11.3.1 INVOXIA 138
11.3.2 AVNERA 138
11.3.3 FABRIQ 139
11.3.4 D&M HOLDINGS 139
11.3.5 ANKER 139
12 APPENDIX 140

LIST OF TABLES

TABLE 1 REVENUE CONTRIBUTION FROM SMART HOME MARKET IN SMART CITY 37
TABLE 2 SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT,
2016–2023 (USD MILLION) 45
TABLE 3 SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT,
2016–2023 (MILLION UNITS) 46
TABLE 4 SMART SPEAKER MARKET FOR ALEXA, BY APPLICATION,
2016–2023 (USD MILLION) 47
TABLE 5 SMART SPEAKER MARKET FOR ALEXA, BY APPLICATION,
2016–2023 (MILLION UNITS) 47
TABLE 6 SMART SPEAKER MARKET FOR GOOGLE ASSISTANT, BY APPLICATION,
2016–2023 (USD MILLION) 48
TABLE 7 SMART SPEAKER MARKET FOR GOOGLE ASSISTANT, BY APPLICATION,
2016–2023 (MILLION UNITS) 48
TABLE 8 SMART SPEAKER MARKET FOR CORTANA, BY APPLICATION,
2016–2023 (USD MILLION) 50
TABLE 9 SMART SPEAKER MARKET FOR CORTANA, BY APPLICATION,
2016–2023 (MILLION UNITS) 50
TABLE 10 SMART SPEAKER MARKET FOR SIRI, BY APPLICATION, 2016–2023 (USD MILLION) 51
TABLE 11 SMART SPEAKER MARKET FOR SIRI, BY APPLICATION,
2016–2023 (MILLION UNITS) 51
TABLE 12 SMART SPEAKER MARKET FOR OTHERS, BY APPLICATION,
2016–2023 (USD MILLION) 52
TABLE 13 SMART SPEAKER MARKET FOR OTHERS, BY APPLICATION,
2016–2023 (MILLION UNITS) 52
TABLE 14 SMART SPEAKER MARKET, BY COMPONENT, 2016–2023 (USD MILLION) 54
TABLE 15 SMART SPEAKER MARKET FOR HARDWARE, BY COMPONENT,
2015–2023 (USD MILLION) 55
TABLE 16 SMART SPEAKER MARKET, BY APPLICATION, 2016–2023 (USD MILLION) 59
TABLE 17 SMART SPEAKER MARKET, BY APPLICATION, 2016–2023 (MILLION UNITS) 60
TABLE 18 SMART SPEAKER MARKET FOR SMART HOME, BY REGION,
2016–2023 (USD MILLION) 61
TABLE 19 SMART SPEAKER MARKET FOR SMART HOME, BY INTELLIGENT VIRTUAL ASSISTANT, 2016–2023 (USD MILLION) 62
TABLE 20 SMART SPEAKER MARKET FOR SMART HOME, BY INTELLIGENT VIRTUAL ASSISTANT, 2016–2023 (MILLION UNITS) 62
TABLE 21 SMART SPEAKER MARKET FOR CONSUMER, BY REGION,
2016–2023 (USD MILLION) 63
TABLE 22 SMART SPEAKER MARKET FOR CONSUMER, BY INTELLIGENT VIRTUAL ASSISTANT, 2016–2023 (USD MILLION) 63
TABLE 23 SMART SPEAKER MARKET FOR CONSUMER, BY INTELLIGENT VIRTUAL ASSISTANT, 2016–2023 (MILLION UNITS) 64
TABLE 24 SMART SPEAKER MARKET FOR SMART OFFICE, BY REGION,
2016–2023 (USD MILLION) 65
TABLE 25 SMART SPEAKER MARKET FOR SMART OFFICE, BY INTELLIGENT VIRTUAL ASSISTANT, 2016–2023 (USD MILLION) 65
TABLE 26 SMART SPEAKER MARKET FOR SMART OFFICE, BY INTELLIGENT VIRTUAL ASSISTANT, 2016–2023 (MILLION UNITS) 66
TABLE 27 SMART SPEAKER MARKET FOR OTHER APPLICATIONS, BY REGION,
2016–2023 (USD MILLION) 67
TABLE 28 SMART SPEAKER MARKET FOR OTHER APPLICATIONS, BY INTELLIGENT VIRTUAL ASSISTANT, 2016–2023 (USD MILLION) 68
TABLE 29 SMART SPEAKER MARKET FOR OTHER APPLICATIONS, BY INTELLIGENT VIRTUAL ASSISTANT, 2016–2023 (MILLION UNITS) 68
TABLE 30 SMART SPEAKER MARKET, BY REGION, 2016–2023 (USD MILLION) 71
TABLE 31 NORTH AMERICAN SMART SPEAKER MARKET, BY COUNTRY,
2016–2023 (USD MILLION) 73
TABLE 32 NORTH AMERICAN SMART SPEAKER MARKET, BY APPLICATION,
2016–2023 (USD MILLION) 73
TABLE 33 NORTH AMERICAN SMART SPEAKER MARKET FOR SMART HOME, BY COUNTRY, 2016–2023 (USD MILLION) 73
TABLE 34 NORTH AMERICAN SMART SPEAKER MARKET FOR CONSUMER, BY COUNTRY, 2016–2023 (USD MILLION) 74
TABLE 35 NORTH AMERICAN SMART SPEAKER MARKET FOR SMART OFFICE, BY COUNTRY, 2016–2023 (USD MILLION) 74
TABLE 36 NORTH AMERICAN SMART SPEAKER MARKET FOR OTHER APPLICATIONS,
BY COUNTRY, 2016–2023 (USD MILLION) 75
TABLE 37 SMART SPEAKER MARKET IN US, BY APPLICATION, 2016–2023 (USD MILLION) 76
TABLE 38 CANADIAN SMART SPEAKER MARKET, BY APPLICATION,
2016–2023 (USD MILLION) 76
TABLE 39 MEXICAN SMART SPEAKER MARKET, BY APPLICATION, 2016–2023 (USD MILLION) 77
TABLE 40 EUROPEAN SMART SPEAKER MARKET, BY COUNTRY, 2016–2023 (USD MILLION) 78
TABLE 41 EUROPEAN SMART SPEAKER MARKET, BY APPLICATION,
2016–2023 (USD MILLION) 79
TABLE 42 EUROPEAN SMART SPEAKER MARKET FOR SMART HOME, BY COUNTRY,
2016–2023 (USD MILLION) 79
TABLE 43 EUROPEAN SMART SPEAKER MARKET FOR CONSUMER, BY COUNTRY,
2016–2023 (USD MILLION) 80
TABLE 44 EUROPEAN SMART SPEAKER MARKET FOR SMART OFFICE, BY COUNTRY,
2016–2023 (USD MILLION) 80
TABLE 45 EUROPEAN SMART SPEAKER MARKET FOR OTHER APPLICATIONS, BY COUNTRY, 2016–2023 (USD MILLION) 81
TABLE 46 SMART SPEAKER MARKET IN UK, BY APPLICATION, 2016–2023 (USD MILLION) 82
TABLE 47 GERMAN SMART SPEAKER MARKET, BY APPLICATION, 2016–2023 (USD MILLION) 82
TABLE 48 FRANCE SMART SPEAKER MARKET, BY APPLICATION, 2016–2023 (USD MILLION) 83
TABLE 49 SMART SPEAKER MARKET IN REST OF EUROPE, BY APPLICATION,
2016–2023 (USD MILLION) 83
TABLE 50 SMART SPEAKER MARKET IN APAC, BY COUNTRY, 2016–2023 (USD MILLION) 85
TABLE 51 SMART SPEAKER MARKET IN APAC, BY APPLICATION, 2016–2023 (USD MILLION) 86
TABLE 52 SMART SPEAKER MARKET FOR SMART HOME IN APAC, BY COUNTRY,
2016–2023 (USD MILLION) 86
TABLE 53 SMART SPEAKER MARKET FOR CONSUMER IN APAC, BY COUNTRY,
2016–2023 (USD MILLION) 87
TABLE 54 SMART SPEAKER MARKET FOR SMART OFFICE IN APAC, BY COUNTRY,
2016–2023 (USD MILLION) 87
TABLE 55 SMART SPEAKER MARKET FOR OTHER APPLICATIONS IN APAC, BY COUNTRY, 2016–2023 (USD MILLION) 88
TABLE 56 CHINESE SMART SPEAKER MARKET, BY APPLICATION, 2016–2023 (USD MILLION) 89
TABLE 57 JAPANESE SMART SPEAKER MARKET, BY APPLICATION,
2016–2023 (USD MILLION) 89
TABLE 58 SOUTH KOREAN SMART SPEAKER MARKET, BY APPLICATION,
2016–2023 (USD MILLION) 90
TABLE 59 INDIAN SMART SPEAKER MARKET, BY APPLICATION, 2016–2023 (USD MILLION) 91
TABLE 60 SMART SPEAKER MARKET IN REST OF APAC, BY APPLICATION,
2016–2023 (USD MILLION) 91
TABLE 61 SMART SPEAKER MARKET IN ROW, BY REGION, 2016–2023 (USD MILLION) 92
TABLE 62 SMART SPEAKER MARKET IN ROW, BY APPLICATION, 2016–2023 (USD MILLION) 92
TABLE 63 SMART SPEAKER MARKET FOR SMART HOME IN ROW, BY REGION,
2016–2023 (USD MILLION) 93
TABLE 64 SMART SPEAKER MARKET FOR CONSUMER IN ROW, BY REGION,
2016–2023 (USD MILLION) 93
TABLE 65 SMART SPEAKER MARKET FOR SMART OFFICE IN ROW, BY REGION,
2016–2023 (USD MILLION) 93
TABLE 66 SMART SPEAKER MARKET FOR OTHER APPLICATIONS IN ROW, BY REGION,
2016–2023 (USD MILLION) 94
TABLE 67 SMART SPEAKER MARKET IN MIDDLE EAST & AFRICA, BY APPLICATION,
2016–2023 (USD MILLION) 95
TABLE 68 SOUTH AMERICAN SMART SPEAKER MARKET, BY APPLICATION,
2016–2023 (USD MILLION) 96
TABLE 69 PRODUCT LAUNCHES AND NEW PRODUCT DEVELOPMENTS (2015–2017) 100
TABLE 70 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS (2016–2017) 100
TABLE 71 EXPANSIONS (2016–2017) 101

LIST OF FIGURES

FIGURE 1 SMART SPEAKER MARKET: RESEARCH DESIGN 18
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 23
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 24
FIGURE 4 DATA TRIANGULATION 25
FIGURE 5 SMART SPEAKER MARKET FOR SIRI TO GROW AT HIGHEST CAGR
BETWEEN 2018 AND 2023 28
FIGURE 6 ALEXA TO REGISTER LARGEST SHIPMENT BETWEEN 2018 AND 2023 28
FIGURE 7 SMART HOME APPLICATION TO HOLD LARGEST SIZE OF SMART SPEAKER MARKET BY 2023 29
FIGURE 8 SMART SPEAKER MARKET FOR SOFTWARE TO GROW AT HIGHER CAGR
BETWEEN 2018 AND 2023 30
FIGURE 9 NORTH AMERICA HELD LARGEST SHARE OF SMART SPEAKER MARKET IN 2017 31
FIGURE 10 RISE IN DISPOSABLE INCOME AND WILLINGNESS OF CONSUMERS TO SPEND MORE ON ADVANCED TECHNOLOGIES IS DRIVING THE SMART SPEAKER MARKET 32
FIGURE 11 SMART HOME TO HOLD LARGEST SIZE OF SMART SPEAKER MARKET
FOR ALEXA BY 2023 32
FIGURE 12 NORTH AMERICA TO HOLD LARGEST SHARE OF SMART SPEAKER MARKET FOR CONSUMER APPLICATION BETWEEN 2018 AND 2023 33
FIGURE 13 SIRI SMART SPEAKER MARKET FOR SMART HOME APPLICATION TO GROW AT HIGHEST CAGR BETWEEN 2018 AND 2023 33
FIGURE 14 US TO HOLD LARGEST SIZE OF SMART SPEAKER MARKET IN NORTH AMERICA
BY 2023 34
FIGURE 15 SPEAKER DRIVER TO HOLD LARGEST SIZE OF SMART SPEAKER MARKET FOR HARDWARE BETWEEN 2017 AND 2023 34
FIGURE 16 INCREASING CUSTOMER FOCUS TOWARD CONNECTED DEVICES AND GROWING DEMAND FOR IOT AND AI TECHNOLOGIES IN VARIOUS APPLICATIONS DRIVING SMART SPEAKER MARKET GROWTH 36
FIGURE 17 SMART HOME MARKET PENETRATION 37
FIGURE 18 INSTALLATION OF CONNECTED DEVICES IN SMART HOMES WITHIN SMART CITIES 39
FIGURE 19 CONCEPTUAL FRAMEWORK ON CONSUMER ACCEPTANCE OF NEW TECHNOLOGIES 40
FIGURE 20 TIMELINE OF SMART SPEAKERS OFFERED BY KEY PLAYERS 41
FIGURE 21 VALUE CHAIN: SMART SPEAKER MARKET, 2017 42
FIGURE 22 SMART SPEAKER MARKET FOR SIRI TO GROW AT HIGHEST CAGR
BETWEEN 2018 AND 2023 45
FIGURE 23 SMART HOME TO HOLD LARGEST SIZE OF SMART SPEAKER MARKET FOR CORTANA BETWEEN 2018 AND 2023 49
FIGURE 24 SMART SPEAKER MARKET FOR HARDWARE TO GROW AT HIGHER CAGR
BETWEEN 2018 AND 2023 54
FIGURE 25 SMART SPEAKER MARKET FOR SMART OFFICE APPLICATION TO GROW AT HIGHEST CAGR BETWEEN 2018 AND 2023 59
FIGURE 26 SIRI SMART SPEAKER MARKET FOR SMART HOME APPLICATION TO GROW AT HIGHEST CAGR BETWEEN 2018 AND 2023 61
FIGURE 27 SMART SPEAKER MARKET FOR OTHER APPLICATIONS IN APAC TO GROW AT HIGHEST CAGR BETWEEN 2018 AND 2023 67
FIGURE 28 GEOGRAPHIC SNAPSHOT OF SMART SPEAKER MARKET
USD MILLION (2018–2023) 70
FIGURE 29 NORTH AMERICA: SMART SPEAKER MARKET SNAPSHOT 72
FIGURE 30 SMART HOME HELD LARGEST SIZE OF SMART SPEAKER MARKET IN US IN 2017 75
FIGURE 31 EUROPE: SMART SPEAKER MARKET SNAPSHOT 78
FIGURE 32 UK HELD LARGEST SHARE OF SMART SPEAKER MARKET IN EUROPE IN 2017 81
FIGURE 33 APAC: SMART SPEAKER MARKET SNAPSHOT 85
FIGURE 34 CHINESE SMART SPEAKER MARKET FOR SMART OFFICE TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 88
FIGURE 35 CONSUMER APPLICATION TO HOLD LARGEST SIZE OF SMART SPEAKER MARKET IN MIDDLE EAST & AFRICA BY 2023 95
FIGURE 36 NEW PRODUCT LAUNCH AND DEVELOPMENT ARE THE KEY STRATEGIES ADOPTED BY PLAYERS IN SMART SPEAKER MARKET (2014–2017) 97
FIGURE 37 RANKING OF TOP 5 PLAYERS IN SMART SPEAKER MARKET (2017) 98
FIGURE 38 AMAZON: COMPANY SNAPSHOT 103
FIGURE 39 HARMAN INTERNATIONAL: COMPANY SNAPSHOT 106
FIGURE 40 APPLE: COMPANY SNAPSHOT 109
FIGURE 41 ALPHABET: COMPANY SNAPSHOT 114
FIGURE 42 SONY: COMPANY SNAPSHOT 119
FIGURE 43 PANASONIC: COMPANY SNAPSHOT 123
FIGURE 44 ALIBABA: COMPANY SNAPSHOT 125
FIGURE 45 PIONEER: COMPANY SNAPSHOT 127
FIGURE 46 LENOVO: COMPANY SNAPSHOT 131
FIGURE 47 SK TELECOM: COMPANY SNAPSHOT 134

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