Thermal Printing Market by Offering (Printer, Supplies), Printer Type (Barcode, POS, Kiosk & Ticket, RFID, and Card), Format Type (Industrial, Desktop, Mobile), Printing Technology (DT, TT, D2T2), Application and Geography - Global Forecast to 2023

Table of Contents

1 INTRODUCTION 15

1.1 OBJECTIVES OF STUDY 15
1.2 DEFINITION 15
1.3 SCOPE OF STUDY 16
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR STUDY 17
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19

2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 21
2.1.1.1 List of major secondary sources 21
2.1.1.2 Secondary sources 21
2.1.2 PRIMARY DATA 22
2.1.2.1 Primary interviews with experts 22
2.1.2.2 Breakdown of primaries 22
2.1.2.3 Primary sources 23
2.1.2.4 Key industry insights 24
2.1.3 SECONDARY & PRIMARY RESEARCH 25
2.2 MARKET SIZE ESTIMATION 25
2.2.1 BOTTOM-UP APPROACH 26
2.2.1.1 Approach for capturing the market size by bottom-up analysis (demand side) 26
2.2.2 TOP-DOWN APPROACH 27
2.2.2.1 Approach for capturing the market size by top-down analysis (supply side) 27
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 28
2.4 RESEARCH ASSUMPTIONS 29

3 EXECUTIVE SUMMARY 30
4 PREMIUM INSIGHTS 34

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE THERMAL PRINTING MARKET 34
4.2 THERMAL PRINTING MARKET IN APAC, BY APPLICATION AND COUNTRY 35
4.3 THERMAL PRINTER MARKET FOR MOBILE FORMAT, BY REGION 35
4.4 GEOGRAPHIC ANALYSIS OF THERMAL PRINTING MARKET 36
 

5 MARKET OVERVIEW 37

5.1 INTRODUCTION 37
5.2 MARKET DYNAMICS 38
5.2.1 DRIVERS 39
5.2.1.1 Adoption of automatic identification and data capture (AIDC) technologies for productivity improvement 39
5.2.1.2 Growing concerns about product safety and anti-counterfeiting 39
5.2.1.3 Use of thermal printers in on-demand printing applications 39
5.2.1.4 Increasing adoption of wireless technologies in mobile printers 40
5.2.1.5 Growth of e-commerce industry 40
5.2.2 RESTRAINTS 41
5.2.2.1 Poor image quality of barcode labels 41
5.2.2.2 Stringent printing regulations 41
5.2.3 OPPORTUNITIES 41
5.2.3.1 Increasing use of thermal printers in healthcare industry 41
5.2.3.2 Growing demand for thermal barcode printers in supply chain industry 42
5.2.4 CHALLENGES 42
5.2.4.1 Heat settings of thermal barcode printers 42
5.2.5 WINNING IMPERATIVE 42
5.2.5.1 Emergence of IoT technology for printing applications 42
5.3 VALUE CHAIN ANALYSIS 43
6 THERMAL PRINTING MARKET, BY OFFERING 44
6.1 INTRODUCTION 45
6.2 PRINTER 46
6.3 SUPPLIES 47
6.3.1 DIRECT THERMAL (DT) SUPPLIES 47
6.3.2 THERMAL TRANSFER (TT) SUPPLIES 48
6.3.3 DYE DIFFUSION THERMAL TRANSFER (D2T2) SUPPLIES 48

7 THERMAL PRINTER MARKET, BY PRINTER TYPE 50

7.1 INTRODUCTION 51
7.2 BARCODE PRINTERS 53
7.3 POS PRINTER 56
7.4 KIOSK & TICKET PRINTERS 58
7.5 RFID PRINTERS 60
7.6 CARD PRINTERS 62
 

8 THERMAL PRINTER MARKET, BY FORMAT TYPE 65

8.1 INTRODUCTION 66
8.2 INDUSTRIAL FORMAT 67
8.3 DESKTOP FORMAT 69
8.4 MOBILE FORMAT 71

9 THERMAL PRINTER MARKET, BY PRINTING TECHNOLOGY 73

9.1 INTRODUCTION 74
9.2 DIRECT THERMAL (DT) 77
9.3 THERMAL TRANSFER (TT) 78
9.4 DYE DIFFUSION THERMAL TRANSFER (D2T2) 79

10 THERMAL PRINTING MARKET, BY APPLICATION 81

10.1 INTRODUCTION 82
10.2 RETAIL 84
10.3 TRANSPORTATION AND LOGISTICS 86
10.4 MANUFACTURING AND INDUSTRIAL 88
10.5 HEALTHCARE AND HOSPITALITY 90
10.6 GOVERNMENT 92
10.7 OTHER APPLICATIONS 93

11 THERMAL PRINTING MARKET, BY GEOGRAPHY 95

11.1 INTRODUCTION 96
11.2 NORTH AMERICA 98
11.2.1 US 102
11.2.2 CANADA 102
11.2.3 MEXICO 103
11.3 EUROPE 103
11.3.1 UK 107
11.3.2 GERMANY 107
11.3.3 FRANCE 108
11.3.4 ITALY 108
11.3.5 REST OF EUROPE 108
11.4 APAC 108
11.4.1 CHINA 112
11.4.2 JAPAN 112
11.4.3 AUSTRALIA 113
11.4.4 INDIA 113
11.4.5 REST OF APAC 113
11.5 ROW 113
11.5.1 SOUTH AMERICA 115
11.5.2 MIDDLE EAST & AFRICA 116

12 COMPETITIVE LANDSCAPE 117

12.1 INTRODUCTION 117
12.2 MARKET RANKING ANALYSIS, 2016 118
12.3 COMPETITIVE SITUATION AND TRENDS 119
12.3.1 PRODUCT LAUNCHES & DEVELOPMENTS 119
12.3.2 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS 120
12.3.3 MERGERS AND ACQUISITIONS 121

13 COMPANY PROFILE 122

13.1 INTRODUCTION 122
13.2 KEY PLAYERS 123
(Business Overview, Products Offered, Strength of product Portfolio, Business Strategy Excellence, Recent Developments, Key Relationships)*
13.2.1 ZEBRA TECHNOLOGIES 123
13.2.2 SATO HOLDINGS 128
13.2.3 EPSON 132
13.2.4 STAR MICRONICS 136
13.2.5 HONEYWELL 140
13.2.6 BIXOLON 144
13.2.7 FUJITSU 148
13.2.8 BROTHER INTERNATIONAL 152
13.2.9 TOSHIBA TEC 156
13.2.10 TSC AUTO ID TECHNOLOGY 160
*Details on Business Overview, Products Offered, Strength of product Portfolio, Business Strategy Excellence, Recent Developments, Key Relationships might not be captured in case of unlisted companies.
13.3 KEY INNOVATORS 164
13.3.1 NCR CORPORATION 164
13.3.2 DASCOM 164
13.3.3 ID TECHNOLOGY 164
13.3.4 COGNITIVETPG 164
13.3.5 WOOSIM SYSTEMS 165
13.4 OTHER COMPANIES 166
13.4.1 AVERY DENNISON 166
13.4.2 CITIZEN SYSTEMS JAPAN 166
13.4.3 NOVANTA 167
13.4.4 XIAMEN RONGTA TECHNOLOGY 167
13.4.5 SHINMEI 167
13.4.6 SEIKO INSTRUMENTS 168
13.4.7 AXIOHM 168
13.4.8 GODEX INTERNATIONAL 169
13.4.9 ABLE SYSTEMS 169
13.4.10 STIMARE 169
14 APPENDIX 170

LIST OF TABLES

TABLE 1 THERMAL PRINTING MARKET, BY OFFERING, 2015–2023 (USD BILLION) 46
TABLE 2 THERMAL PRINTING MARKET, BY SUPPLIES, 2015–2023 (USD BILLION) 49
TABLE 3 THERMAL PRINTER MARKET, BY PRINTER TYPE, 2015–2023 (USD MILLION) 52
TABLE 4 THERMAL PRINTER MARKET, BY PRINTER TYPE, 2015–2023 (THOUSAND UNIT) 53
TABLE 5 THERMAL PRINTER MARKET FOR BARCODE PRINTERS, BY APPLICATION,
2015–2023 (USD MILLION) 54
TABLE 6 THERMAL PRINTER MARKET FOR BARCODE PRINTERS, BY PRINTING TECHNOLOGY, 2015–2023 (USD MILLION) 54
TABLE 7 THERMAL PRINTER MARKET FOR BARCODE PRINTERS, BY REGION,
2015–2023 (USD MILLION) 55
TABLE 8 THERMAL PRINTER MARKET FOR POS PRINTERS, BY APPLICATION,
2015–2023 (USD MILLION) 56
TABLE 9 THERMAL PRINTER MARKET FOR POS PRINTERS, BY PRINTING TECHNOLOGY, 2015–2023 (USD MILLION) 57
TABLE 10 THERMAL PRINTER MARKET FOR POS PRINTERS, BY REGION,
2015–2023 (USD MILLION) 57
TABLE 11 THERMAL PRINTER MARKET FOR KIOSK AND TICKET PRINTERS, BY APPLICATION, 2015–2023 (USD MILLION) 58
TABLE 12 THERMAL PRINTER MARKET FOR KIOSK AND TICKET PRINTERS, BY PRINTING TECHNOLOGY, 2015–2023 (USD MILLION) 59
TABLE 13 THERMAL PRINTER MARKET FOR KIOSK AND TICKET PRINTERS, BY REGION, 2015–2023 (USD MILLION) 60
TABLE 14 THERMAL PRINTER MARKET FOR RFID PRINTERS, BY APPLICATION,
2015–2023 (USD MILLION) 61
TABLE 15 THERMAL PRINTER MARKET FOR RFID PRINTERS, BY PRINTING TECHNOLOGY, 2015–2023 (USD MILLION) 61
TABLE 16 THERMAL PRINTER MARKET FOR RFID PRINTERS, BY REGION,
2015–2023 (USD MILLION) 62
TABLE 17 THERMAL PRINTER MARKET FOR CARD PRINTERS, BY APPLICATION,
2015–2023 (USD MILLION) 63
TABLE 18 THERMAL PRINTER MARKET FOR CARD PRINTERS, BY PRINTING TECHNOLOGY, 2015–2023 (USD MILLION) 64
TABLE 19 THERMAL PRINTER MARKET FOR CARD PRINTERS, BY REGION,
2015–2023 (USD MILLION) 64
TABLE 20 THERMAL PRINTER MARKET, BY FORMAT TYPE, 2015–2023 (USD MILLION) 67
TABLE 21 THERMAL PRINTER MARKET FOR INDUSTRIAL FORMAT, BY APPLICATION,
2015–2023 (USD MILLION) 68
TABLE 22 THERMAL PRINTER MARKET FOR INDUSTRIAL FORMAT, BY REGION,
2015–2023 (USD MILLION) 69
TABLE 23 THERMAL PRINTER MARKET FOR DESKTOP FORMAT, BY APPLICATION,
2015–2023 (USD MILLION) 69
TABLE 24 THERMAL PRINTER MARKET FOR DESKTOP FORMAT, BY REGION,
2015–2023 (USD MILLION) 70
TABLE 25 THERMAL PRINTER MARKET FOR MOBILE FORMAT, BY APPLICATION,
2015–2023 (USD MILLION) 71
TABLE 26 THERMAL PRINTER MARKET FOR MOBILE FORMAT, BY REGION,
2015–2023 (USD MILLION) 72
TABLE 27 COMPARISON OF THERMAL PRINTING TECHNOLOGIES 75
TABLE 28 THERMAL PRINTER MARKET, BY PRINTING TECHNOLOGY,
2015–2023 (USD MILLION) 76
TABLE 29 THERMAL PRINTER MARKET FOR DIRECT THERMAL (DT), BY PRINTER TYPE, 2015–2023 (USD MILLION) 77
TABLE 30 THERMAL PRINTER MARKET FOR THERMAL TRANSFER (TT), BY PRINTER TYPE, 2015–2023 (USD MILLION) 79
TABLE 31 THERMAL PRINTER MARKET FOR DYE DIFFUSION THERMAL TRANSFER (D2T2),
BY PRINTER TYPE, 2015–2023 (USD MILLION) 80
TABLE 32 THERMAL PRINTING MARKET, BY APPLICATION, 2015–2023 (USD BILLION) 83
TABLE 33 THERMAL PRINTING MARKET FOR RETAIL APPLICATION, BY REGION,
2015–2023 (USD MILLION) 85
TABLE 34 THERMAL PRINTER MARKET FOR RETAIL APPLICATION, BY PRINTER TYPE,
2015–2023 (USD MILLION) 85
TABLE 35 THERMAL PRINTING MARKET FOR TRANSPORTATION AND LOGISTICS,
BY REGION, 2015–2023 (USD MILLION) 86
TABLE 36 THERMAL PRINTER MARKET FOR TRANSPORTATION AND LOGISTICS,
BY PRINTER TYPE, 2015–2023 (USD MILLION) 87
TABLE 37 THERMAL PRINTING MARKET FOR MANUFACTURING AND INDUSTRIAL,
BY REGION, 2015–2023 (USD MILLION) 89
TABLE 38 THERMAL PRINTER MARKET IN MANUFACTURING AND INDUSTRIAL APPLICATION, BY PRINTER TYPE, 2015–2023 (USD MILLION) 89
TABLE 39 THERMAL PRINTING MARKET FOR HEALTHCARE AND HOSPITALITY,
BY REGION, 2015–2023 (USD MILLION) 91
TABLE 40 THERMAL PRINTER MARKET FOR HEALTHCARE AND HOSPITALITY,
BY PRINTER TYPE, 2015–2023 (USD MILLION) 91
TABLE 41 THERMAL PRINTING MARKET FOR GOVERNMENT, BY REGION,
2015–2023 (USD BILLION) 92
TABLE 42 THERMAL PRINTER MARKET FOR GOVERNMENT, BY PRINTER TYPE,
2015–2023 (USD MILLION) 93
TABLE 43 THERMAL PRINTING MARKET FOR OTHER APPLICATIONS, BY REGION,
2015–2023 (USD BILLION) 93
TABLE 44 THERMAL PRINTER MARKET FOR OTHER APPLICATIONS, BY PRINTER TYPE,
2015–2023 (USD MILLION) 94
TABLE 45 THERMAL PRINTING MARKET, BY REGION, 2015–2023 (USD BILLION) 97
TABLE 46 THERMAL PRINTING MARKET IN NORTH AMERICA, BY APPLICATION,
2015–2023 (USD MILLION) 100
TABLE 47 THERMAL PRINTER MARKET IN NORTH AMERICA, BY PRINTER TYPE,
2015–2023 (USD MILLION) 100
TABLE 48 THERMAL PRINTER MARKET IN NORTH AMERICA, BY FORMAT TYPE,
2015–2023 (USD MILLION) 101
TABLE 49 THERMAL PRINTING MARKET IN NORTH AMERICA, BY COUNTRY,
2015–2023 (USD MILLION) 102
TABLE 50 THERMAL PRINTING MARKET IN EUROPE, BY APPLICATION,
2015–2023 (USD MILLION) 105
TABLE 51 THERMAL PRINTER MARKET IN EUROPE, BY PRINTER TYPE,
2015–2023 (USD MILLION) 105
TABLE 52 THERMAL PRINTER MARKET IN EUROPE, BY FORMAT TYPE,
2015–2023 (USD MILLION) 106
TABLE 53 THERMAL PRINTING MARKET IN EUROPE, BY COUNTRY,
2015–2023 (USD MILLION) 107
TABLE 54 THERMAL PRINTING MARKET IN APAC, BY APPLICATION,
2015–2023 (USD MILLION) 110
TABLE 55 THERMAL PRINTER MARKET IN APAC, BY PRINTER TYPE,
2015–2023 (USD MILLION) 110
TABLE 56 THERMAL PRINTER MARKET IN APAC, BY FORMAT TYPE,
2015–2023 (USD MILLION) 111
TABLE 57 THERMAL PRINTING MARKET IN APAC, BY COUNTRY, 2015–2023 (USD MILLION) 112
TABLE 58 THERMAL PRINTING MARKET IN ROW, BY APPLICATION,
2015–2023 (USD MILLION) 113
TABLE 59 THERMAL PRINTER MARKET IN ROW, BY PRINTER TYPE,
2015–2023 (USD MILLION) 114
TABLE 60 THERMAL PRINTER MARKET IN ROW, BY FORMAT TYPE,
2015–2023 (USD MILLION) 114
TABLE 61 THERMAL PRINTING MARKET IN ROW, BY REGION, 2015–2023 (USD MILLION) 115
TABLE 62 MARKET RANKING OF TOP 5 PLAYERS IN THERMAL PRINTING MARKET IN 2016 118
TABLE 63 PRODUCT LAUNCHES, 2014–2017 119
TABLE 64 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS, 2014–2017 120
TABLE 65 MERGERS AND ACQUISITIONS, 2014–2017 121

LIST OF FIGURES

FIGURE 1 THERMAL PRINTING MARKET: RESEARCH DESIGN 19
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 26
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 27
FIGURE 4 DATA TRIANGULATION 28
FIGURE 5 SUPPLIES TO HOLD LARGER SHARE OF THERMAL PRINTING MARKET DURING FORECAST PERIOD 30
FIGURE 6 THERMAL PRINTER MARKET FOR RFID PRINTERS TO GROW AT HIGHEST CAGR BETWEEN 2017 AND 2023 31
FIGURE 7 THERMAL PRINTER MARKET FOR MOBILE FORMAT TO GROW AT HIGHEST CAGR BETWEEN 2017 AND 2023 31
FIGURE 8 RETAIL TO HOLD LARGEST SHARE OF THERMAL PRINTING MARKET BETWEEN 2017 AND 2023 32
FIGURE 9 DIRECT THERMAL (DT) TO HOLD LARGEST SHARE OF THERMAL PRINTER MARKET BETWEEN 2017 AND 2023 32
FIGURE 10 NORTH AMERICA HELD LARGEST SHARE OF THERMAL PRINTING MARKET IN 2016 33
FIGURE 11 INCREASING ADOPTION OF THERMAL PRINTERS FOR AUTOMATIC IDENTIFICATION AND DATA CAPTURE (AIDC) IN VARIOUS APPLICATIONS DRIVES THERMAL PRINTING MARKET 34
FIGURE 12 CHINA HELD THE LARGEST SHARE OF THERMAL PRINTING MARKET IN APAC
IN 2016 35
FIGURE 13 APAC TO HOLD THE LARGEST SIZE OF THERMAL PRINTER MARKET FOR MOBILE FORMAT BETWEEN 2017 AND 2023 35
FIGURE 14 US HELD LARGEST SHARE OF THERMAL PRINTING MARKET IN 2016 36
FIGURE 15 ADOPTION OF AUTOMATIC IDENTIFICATION AND DATA CAPTURE (AIDC) TECHNOLOGIES FOR PRODUCTIVITY IMPROVEMENT DRIVES THERMAL PRINTING MARKET 38
FIGURE 16 E-COMMERCE SALES WORLDWIDE (2015–2020) 40
FIGURE 17 VALUE CHAIN ANALYSIS OF THERMAL PRINTING MARKET: MANUFACTURING AND ASSEMBLY PHASE ADDS MAJOR VALUE 43
FIGURE 18 THERMAL PRINTING MARKET, BY OFFERING 45
FIGURE 19 SUPPLIES TO HOLD LARGER SIZE OF THERMAL PRINTING MARKET BETWEEN 2017 AND 2023 45
FIGURE 20 DIRECT THERMAL SUPPLIES TO HOLD LARGEST SIZE OF THERMAL PRINTING MARKET BETWEEN 2017 AND 2023 48
FIGURE 21 THERMAL PRINTER MARKET, BY PRINTER TYPE 51
FIGURE 22 BARCODE PRINTERS TO HOLD THE LARGEST SIZE OF THERMAL PRINTER MARKET BY 2023 52
FIGURE 23 THERMAL PRINTER MARKET FOR BARCODE PRINTERS IN APAC TO GROW AT HIGHEST CAGR BETWEEN 2017 AND 2023 55
FIGURE 24 NORTH AMERICA TO HOLD LARGEST SIZE OF THERMAL PRINTER MARKET FOR POS PRINTERS BY 2023 57
FIGURE 25 THERMAL PRINTER MARKET FOR KIOSK AND TICKET PRINTERS IN APAC TO GROW AT HIGHEST CAGR BETWEEN 2017 AND 2023 59
FIGURE 26 MANUFACTURING AND INDUSTRIAL APPLICATION TO HOLD LARGEST SIZE OF THERMAL PRINTER MARKET FOR RFID PRINTERS BETWEEN 2017 AND 2023 60
FIGURE 27 DYE DIFFUSION THERMAL TRANSFER TO HOLD LARGEST SIZE OF THERMAL PRINTER MARKET FOR CARD PRINTERS BY 2023 63
FIGURE 28 THERMAL PRINTER MARKET, BY FORMAT TYPE 66
FIGURE 29 THERMAL PRINTER MARKET FOR MOBILE FORMAT TO GROW AT HIGHEST CAGR BETWEEN 2017 AND 2023 66
FIGURE 30 NORTH AMERICA TO HOLD LARGEST SIZE OF THERMAL PRINTER MARKET FOR INDUSTRIAL FORMAT BY 2023 68
FIGURE 31 NORTH AMERICA TO HOLD LARGEST SIZE OF THERMAL PRINTER MARKET FOR DESKTOP FORMAT BY 2023 70
FIGURE 32 APAC TO HOLD LARGEST SIZE OF THERMAL PRINTER MARKET FOR MOBILE FORMAT BY 2023 72
FIGURE 33 THERMAL PRINTER MARKET, BY PRINTING TECHNOLOGY 74
FIGURE 34 DIRECT THERMAL (DT) TO HOLD LARGEST MARKET SIZE OF THERMAL PRINTER MARKET BETWEEN 2017 AND 2023 76
FIGURE 35 THERMAL RFID PRINTER MARKET FOR THERMAL TRANSFER (TT) TO GROW AT HIGHEST CAGR BETWEEN 2017 AND 2023 78
FIGURE 36 THERMAL PRINTING MARKET, BY APPLICATION 82
FIGURE 37 RETAIL TO HOLD THE LARGEST SIZE OF THERMAL PRINTING MARKET BETWEEN 2017 AND 2023 83
FIGURE 38 THERMAL PRINTING MARKET FOR RETAIL APPLICATION IN APAC TO GROW AT HIGHEST CAGR BETWEEN 2017 AND 2023 84
FIGURE 39 KIOSK AND TICKET PRINTERS TO HOLD LARGEST SIZE OF THERMAL PRINTER MARKET FOR TRANSPORTATION AND LOGISTICS APPLICATION BY 2023 87
FIGURE 40 NORTH AMERICA TO HOLD LARGEST SIZE OF THERMAL PRINTING MARKET FOR MANUFACTURING AND INDUSTRIAL BY 2023 88
FIGURE 41 THERMAL PRINTING MARKET FOR HEALTHCARE AND HOSPITALITY IN APAC TO GROW AT HIGHEST CAGR BETWEEN 2017 AND 2023 90
FIGURE 42 NORTH AMERICA TO HOLD LARGEST SIZE OF THERMAL PRINTING MARKET FOR GOVERNMENT BY 2023 92
FIGURE 43 THERMAL PRINTING MARKET, BY GEOGRAPHY 96
FIGURE 44 THERMAL PRINTING MARKET: GEOGRAPHIC SNAPSHOT 97
FIGURE 45 SNAPSHOT: THERMAL PRINTING MARKET IN NORTH AMERICA 99
FIGURE 46 US TO HOLD LARGEST SIZE OF THERMAL PRINTING MARKET IN NORTH AMERICA BY 2023 101
FIGURE 47 EUROPE: THERMAL PRINTING MARKET SNAPSHOT 104
FIGURE 48 THERMAL PRINTING MARKET IN FRANCE TO GROW AT HIGHEST CAGR BETWEEN 2017 AND 2023 106
FIGURE 49 APAC: THERMAL PRINTING MARKET SNAPSHOT 109
FIGURE 50 THERMAL PRINTING MARKET IN INDIA TO GROW AT HIGHEST CAGR BETWEEN 2017 AND 2023 111
FIGURE 51 MIDDLE EAST AND AFRICA TO HOLD LARGER SIZE OF THERMAL PRINTING MARKET IN ROW REGION BETWEEN 2017 AND 2023 115
FIGURE 52 PRODUCT LAUNCHES & DEVELOPMENTS: KEY STRATEGY ADOPTED BY TOP PLAYERS IN THERMAL PRINTING MARKET BETWEEN 2015 AND 2017 117
FIGURE 53 ZEBRA TECHNOLOGIES: COMPANY SNAPSHOT 123
FIGURE 54 SATO HOLDINGS: COMPANY SNAPSHOT 128
FIGURE 55 EPSON: COMPANY SNAPSHOT 132
FIGURE 56 STAR MICRONICS : COMPANY SNAPSHOT 136
FIGURE 57 HONEYWELL: COMPANY SNAPSHOT 140
FIGURE 58 BIXOLON: COMPANY SNAPSHOT 144
FIGURE 59 FUJITSU: COMPANY SNAPSHOT 148
FIGURE 60 BROTHER INTERNATIONAL: COMPANY SNAPSHOT 152
FIGURE 61 TOSHIBA TEC: COMPANY SNAPSHOT 156
FIGURE 62 TSC AUTO ID TECHNOLOGY: COMPANY SNAPSHOT 160

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