RFID and Barcode Printer Market by Type (Industrial, Desktop, Mobile), Technology (Thermal Transfer, Direct Thermal, Inkjet), Resolution (Below 300 dpi, 301-600), Connectivity, Industry (Manufacturing, Retail, Healthcare) - Global Forecast to 2022

Table of Contents

1 INTRODUCTION 14

1.1 STUDY OBJECTIVES 14
1.2 MARKET DEFINITION 14
1.3 STUDY SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17

2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Major secondary sources 18
2.1.1.2 Key data from secondary sources 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Primary interviews with experts 19
2.1.2.2 Breakdown of primaries 20
2.1.2.3 Key data from primary sources 20
2.2 SECONDARY AND PRIMARY RESEARCH 21
2.2.1.1 Key industry insights 22
2.3 MARKET SIZE ESTIMATION 23
2.3.1 BOTTOM-UP APPROACH 23
2.3.1.1 Approach for capturing the market share by bottom-up analysis (demand Side) 23
2.3.1.2 Approach for capturing the market share with the help of various players in the value chain of the barcode and RFID printer market 23
2.3.2 TOP-DOWN APPROACH 24
2.3.2.1 Approach for capturing the market share by top-down analysis (supply side) 24
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 26
2.5 RESEARCH ASSUMPTIONS 27
2.5.1 ASSUMPTIONS 27

3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS – RFID AND BARCODE PRINTER MARKET 35

4.1 ATTRACTIVE OPPORTUNITIES IN THE RFID AND BARCODE PRINTER MARKET 35
4.2 RFID AND BARCODE PRINTER MARKET, BY TYPE 35
4.3 RFID AND BARCODE PRINTER MARKET, BY APPLICATION 36
4.4 RFID AND BARCODE PRINTER MARKET, BY APPLICATION AND REGION (2017) 36
4.5 RFID AND BARCODE PRINTER MARKET, BY REGION 37
4.6 RFID AND BARCODE PRINTER MARKET, BY GEOGRAPHY (2017) 37

5 MARKET OVERVIEW 38

5.1 INTRODUCTION 39
5.2 MARKET DYNAMICS 39
5.2.1 DRIVERS 40
5.2.1.1 Growth of e-commerce industry 40
5.2.1.2 Need for improvement in inventory management 40
5.2.1.3 Need for high accuracy and reduction of human errors 41
5.2.2 RESTRAINTS 41
5.2.2.1 Poor image quality of barcode labels 41
5.2.2.2 Heat settings of the barcode printer 41
5.2.3 OPPORTUNITIES 41
5.2.3.1 Growing demand for barcode printers in supply chain industry 41
5.2.3.2 Opportunity to increase productivity and revenue 42
5.2.4 CHALLENGES 42
5.2.4.1 Low contrast of barcode elements 42

6 INDUSTRY TRENDS 43

6.1 INTRODUCTION 43
6.2 VALUE CHAIN ANALYSIS 43
6.3 TRENDS OF RFID AND BARCODE PRINTERS 44

7 RFID AND BARCODE PRINTER MARKET, BY TYPE 46

7.1 INTRODUCTION 47
7.2 BARCODE AND RFID PRINTERS 49
7.2.1 INDUSTRIAL PRINTERS 50
7.2.2 DESKTOP PRINTERS 53
7.2.3 MOBILE PRINTERS 56

8 RFID AND BARCODE PRINTER MARKET ANALYSIS, BY PRINTING TECHNOLOGY 59

8.1 INTRODUCTION 60
8.2 THERMAL TRANSFER 62
8.3 DIRECT THERMAL 63
8.4 INKJET 65

9 RFID AND BARCODE PRINTER MARKET, BY PRINTING RESOLUTION 66

9.1 INTRODUCTION 67
9.1.1 BELOW 300 DPI 69
9.1.2 BETWEEN 301 AND 600 DPI 70
9.1.3 ABOVE 601 DPI 71

10 CONNECTIVITY TYPES FOR RFID AND BARCODE PRINTERS 73

10.1 INTRODUCTION 74
10.1.1 ETHERNET 74
10.1.2 BLUETOOTH 75
10.1.3 SERIAL AND PARALLEL 75
10.1.4 UNIVERSAL SERIAL BUS (USB) 75

11 RFID AND BARCODE PRINTER MARKET, BY APPLICATION 76

11.1 INTRODUCTION 77
11.1.1 MANUFACTURING 80
11.1.2 RETAIL 82
11.1.3 TRANSPORTATION AND LOGISTICS 83
11.1.4 HEALTHCARE 84
11.1.5 GOVERNMENT 85
11.1.6 ENTERTAINMENT 87
11.1.7 OTHERS 88

12 RFID AND BARCODE PRINTER MARKET, BY GEOGRAPHY 90

12.1 INTRODUCTION 91
12.2 NORTH AMERICA 94
12.2.1 US EXPECTED TO HOLD THE LARGEST SHARE OF THE NORTH AMERICAN RFID AND BARCODE PRINTER MARKET 94
12.2.2 US 97
12.2.3 CANADA 97
12.2.4 MEXICO 97
12.3 EUROPE 98
12.3.1 GERMANY EXPECTED TO WITNESS HIGH GROWTH IN THE EUROPEAN RFID AND BARCODE PRINTER MARKET 98
12.3.2 UK 100
12.3.3 GERMANY 100
12.3.4 FRANCE 100
12.3.5 REST OF EUROPE 100
12.4 APAC 101
12.4.1 CHINA EXPECTED TO DOMINATE THE MARKET IN APAC DURING THE FORECAST PERIOD 101
12.4.2 CHINA 104
12.4.3 JAPAN 104
12.4.4 TAIWAN 104
12.4.5 ROAPAC 104
12.5 ROW 105
12.5.1 MIDDLE EAST AND AFRICA 106
12.5.2 SOUTH AMERICA 106

13 COMPETITIVE LANDSCAPE 108

13.1 INTRODUCTION 108
13.1.1 OVERVIEW 108
13.2 MARKET RANKING ANALYSIS RFID AND BARCODE PRINTER MARKET, 109
13.3 VENDOR DIVE OVERVIEW 111
13.3.1 VANGUARD (LEADERS) 111
13.3.2 DYNAMIC 111
13.3.3 INNOVATOR 111
13.3.4 EMERGING 111
13.4 ANALYSIS OF PRODUCT PORTFOLIO OF MAJOR PLAYERS IN THE RFID AND BARCODE PRINTER MARKET (25 COMPANIES) 113
13.5 BUSINESS STRATEGIES ADOPTED BY MAJOR PLAYERS IN THE RFID AND BARCODE PRINTER MARKET (25 COMPANIES) 114
*Top companies analyzed for this study are – Airtrack; Avery Dennison Corporation; Bixolon Co., Ltd.; Brother International Corporation; cab Produkttechnik GmbH & Co KG; Citizen Systems; Cognitive TPG; Dascom Printer (Jiangmen) Co., Ltd.; Data Capture Systems Co. LLC; GoDEX International Co., Ltd.; Honeywell International Inc.; Kroy LLC; Linx Printing Technologies; Oki Data Americas, Inc.; Postek Electronics Co., Ltd.; Primera Technologies Inc.; LabelTac; SATO Holdings Corporation; Star Micronics Co., Ltd.; Seiko Epson Corporation; Tharo Systems Inc.; Toshiba TEC Corporation; TSC Auto ID Technology Co., Ltd.; Wasp Barcode Technologies; Zebra Technologies Corporation
13.6 COMPETITIVE SITUATIONS AND TRENDS 115

14 COMPANY PROFILES 117

14.1 INTRODUCTION 117
(Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View)*
14.2 ZEBRA TECHNOLOGIES CORPORATION 118
14.3 SATO HOLDINGS CORPORATION 122
14.4 HONEYWELL INTERNATIONAL INC. 125
14.5 TOSHIBA TEC CORP. 128
14.6 AVERY DENNISON CORPORATION 131
14.7 SEIKO EPSON CORPORATION 134
14.8 TSC AUTO ID TECHNOLOGY CO., LTD 137
14.9 WASP BARCODE TECHNOLOGIES 140
14.10 DASCOM 142
14.11 POSTEK ELECTRONICS CO., LTD. 144
14.12 GODEX INTERNATIONAL CO. LTD. 146
14.13 OKI DATA AMERICAS, INC. 149
14.14 KEY INNOVATORS 152
14.14.1 CAB PRODUKTTECHNIK GMBH & CO KG 152
14.14.2 BROTHER INTERNATIONAL CORPORATION 152
14.14.3 PRIMERA TECHNOLOGY, INC. 152
*Details on Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.
15 APPENDIX 153

LIST OF TABLES

TABLE 1 RFID AND BARCODE PRINTER MARKET IN TERMS OF VALUE AND
VOLUME, 2014–2022 28
TABLE 2 BARCODE PRINTER MARKET IN TERMS OF VALUE AND VOLUME, 2014–2022 29
TABLE 3 RFID PRINTER MARKET IN TERMS OF VALUE AND VOLUME, 2014–2022 30
TABLE 4 COMPARISON OF RFID AND BARCODE PRINTERS 45
TABLE 5 RFID AND BARCODE PRINTER MARKET, BY TYPE, 2014–2022 (USD MILLION) 47
TABLE 6 BARCODE PRINTER MARKET, BY TYPE, 2014–2022 (USD MILLION) 49
TABLE 7 RFID PRINTER MARKET, BY TYPE, 2014–2022 (USD MILLION) 50
TABLE 8 BARCODE INDUSTRIAL PRINTER MARKET, BY PRINTING TECHNOLOGY,
2014–2022 (USD MILLION) 51
TABLE 9 BARCODE INDUSTRIAL PRINTER MARKET, BY PRINTING RESOLUTION,
2014–2022 (USD MILLION) 51
TABLE 10 RFID INDUSTRIAL PRINTER MARKET, BY PRINTING TECHNOLOGY,
2014–2022 (USD MILLION) 52
TABLE 11 RFID INDUSTRIAL PRINTER MARKET, BY PRINTING RESOLUTION,
2014–2022 (USD MILLION) 53
TABLE 12 BARCODE DESKTOP PRINTER MARKET, BY PRINTING TECHNOLOGY,
2014–2022 (USD MILLION) 54
TABLE 13 BARCODE DESKTOP PRINTER MARKET, BY PRINTING RESOLUTION,
2014–2022 (USD MILLION) 55
TABLE 14 RFID DESKTOP PRINTER MARKET, BY PRINTING TECHNOLOGY,
2014–2022 (USD MILLION) 55
TABLE 15 BARCODE MOBILE PRINTER MARKET, BY PRINTING TECHNOLOGY,
2014–2022 (USD MILLION) 56
TABLE 16 BARCODE MOBILE PRINTER MARKET, BY PRINTING RESOLUTION,
2014–2022 (USD MILLION) 57
TABLE 17 RFID MOBILE PRINTER MARKET, BY PRINTING TECHNOLOGY,
2014–2022 (USD MILLION) 57
TABLE 18 BARCODE PRINTER MARKET, BY PRINTING TECHNOLOGY,
2014–2022 (USD MILLION) 60
TABLE 19 RFID PRINTER MARKET, BY PRINTING TECHNOLOGY, 2014–2022 (USD MILLION) 61
TABLE 20 BARCODE PRINTER MARKET FOR THERMAL TRANSFER, BY TYPE,
2014–2022 (USD MILLION) 62
TABLE 21 RFID PRINTER MARKET FOR THERMAL TRANSFER TECHNOLOGY, BY TYPE,
2014–2022 (USD MILLION) 62
TABLE 22 BARCODE PRINTER MARKET FOR DIRECT THERMAL, BY TYPE,
2014–2022 (USD MILLION) 63
TABLE 23 RFID PRINTER MARKET FOR DIRECT THERMAL TECHNOLOGY, BY TYPE,
2014–2022 (USD MILLION) 64
TABLE 24 DIFFERENCE BETWEEN THERMAL TRANSFER AND DIRECT THERMAL PRINTING TECHNOLOGY 65
TABLE 25 BARCODE PRINTER MARKET FOR INKJET, BY TYPE, 2014–2022 (USD MILLION) 65
TABLE 26 BARCODE PRINTER MARKET, BY PRINTING RESOLUTION,
2014–2022 (USD MILLION) 67
TABLE 27 RFID PRINTER MARKET, BY PRINTING RESOLUTION, 2014–2022 (USD MILLION) 68
TABLE 28 BARCODE PRINTER MARKET FOR PRINTING RESOLUTION BELOW 300 DPI,
BY TYPE, 2014–2022 (USD MILLION) 69
TABLE 29 RFID PRINTER MARKET FOR PRINTING RESOLUTION BELOW 300 DPI, BY TYPE, 2014–2022 (USD MILLION) 70
TABLE 30 BARCODE PRINTER MARKET FOR PRINTING RESOLUTION BETWEEN 301 AND 600 DPI, BY TYPE, 2014–2022 (USD MILLION) 71
TABLE 31 BARCODE PRINTER MARKET FOR PRINTING RESOLUTION ABOVE 601 DPI,
BY TYPE, 2014–2022 (USD MILLION) 71
TABLE 32 RFID AND BARCODE PRINTER MARKET, BY APPLICATION,
2014–2022 (USD MILLION) 77
TABLE 33 RFID AND BARCODE PRINTER MARKET, BY APPLICATION,
2014–2022 (USD MILLION) 79
TABLE 34 RFID AND BARCODE PRINTER MARKET, BY APPLICATION,
2014–2022 (USD MILLION) 79
TABLE 35 RFID AND BARCODE PRINTER MARKET FOR MANUFACTURING, BY TYPE,
2014–2022 (USD MILLION) 80
TABLE 36 RFID AND BARCODE PRINTER MARKET FOR MANUFACTURING, BY REGION,
2014–2022 (USD MILLION) 81
TABLE 37 RFID AND BARCODE PRINTER MARKET FOR RETAIL, BY TYPE,
2014–2022 (USD MILLION) 82
TABLE 38 RFID AND BARCODE PRINTER MARKET FOR RETAIL, BY REGION,
2014–2022 (USD MILLION) 82
TABLE 39 RFID AND BARCODE PRINTER MARKET FOR TRANSPORTATION AND LOGISTICS,
BY TYPE, 2014–2022 (USD MILLION) 83
TABLE 40 RFID AND BARCODE PRINTER MARKET FOR TRANSPORTATION AND LOGISTICS,
BY REGION, 2014–2022 (USD MILLION) 84
TABLE 41 RFID AND BARCODE PRINTER MARKET FOR HEALTHCARE, BY TYPE,
2014–2022 (USD MILLION) 84
TABLE 42 RFID AND BARCODE PRINTER MARKET FOR HEALTHCARE, BY REGION
2014–2022 (USD MILLION) 85
TABLE 43 RFID AND BARCODE PRINTER MARKET FOR GOVERNMENT, BY TYPE,
2014–2022 (USD MILLION) 86
TABLE 44 RFID AND BARCODE PRINTER MARKET FOR GOVERNMENT, BY REGION,
2014–2022 (USD MILLION) 86
TABLE 45 RFID AND BARCODE PRINTER MARKET FOR ENTERTAINMENT, BY TYPE,
2014–2022 (USD MILLION) 87
TABLE 46 RFID AND BARCODE PRINTER MARKET FOR ENTERTAINMENT, BY REGION,
2014–2022 (USD MILLION) 88
TABLE 47 RFID AND BARCODE PRINTER MARKET FOR OTHERS, BY TYPE,
2014–2022 (USD MILLION) 88
TABLE 48 RFID AND BARCODE PRINTER MARKET FOR OTHERS, BY REGION
2014–2022 (USD MILLION) 89
TABLE 49 RFID AND BARCODE PRINTER MARKET, BY REGION, 2014–2022 (USD MILLION) 92
TABLE 50 RFID AND BARCODE PRINTER MARKET IN NORTH AMERICA, BY TYPE,
2014–2022 (USD MILLION) 96
TABLE 51 RFID AND BARCODE PRINTER MARKET IN NORTH AMERICA, BY APPLICATION, 2014–2022 (USD MILLION) 96
TABLE 52 RFID AND BARCODE PRINTER MARKET IN NORTH AMERICA, BY COUNTRY,
2014–2022 (USD MILLION) 97
TABLE 53 RFID AND BARCODE PRINTER MARKET IN EUROPE, BY TYPE,
2014–2022 (USD MILLION) 98
TABLE 54 RFID AND BARCODE PRINTER MARKET IN EUROPE, BY APPLICATION,
2014–2022 (USD MILLION) 99
TABLE 55 RFID AND BARCODE PRINTER MARKET IN EUROPE, BY COUNTRY,
2014–2022 (USD MILLION) 100
TABLE 56 RFID AND BARCODE PRINTER MARKET IN APAC, BY TYPE,
2014–2022 (USD MILLION) 103
TABLE 57 RFID AND BARCODE PRINTER MARKET IN APAC, BY APPLICATION,
2014–2022 (USD MILLION) 103
TABLE 58 RFID AND BARCODE PRINTER MARKET IN APAC, BY COUNTRY,
2014–2022 (USD MILLION) 105
TABLE 59 RFID AND BARCODE PRINTER MARKET IN ROW, BY TYPE,
2014–2022 (USD MILLION) 105
TABLE 60 RFID AND BARCODE PRINTER MARKET IN ROW, BY APPLICATION,
2014–2022 (USD MILLION) 106
TABLE 61 RFID AND BARCODE PRINTER MARKET IN ROW, BY REGION,
2014–2022 (USD MILLION) 106
TABLE 62 MARKET RANKING OF TOP 5 PLAYERS IN THE RFID AND BARCODE PRINTER MARKET, 2016 109

LIST OF FIGURES

FIGURE 1 RFID AND BARCODE PRINTER MARKET SEGMENTATION 15
FIGURE 2 RFID AND BARCODE PRINTER MARKET: RESEARCH DESIGN 17
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 24
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 25
FIGURE 5 DATA TRIANGULATION 26
FIGURE 6 RFID AND BARCODE PRINTER MARKET IN TERMS OF VALUE AND VOLUME,
2014–2022 29
FIGURE 7 RFID AND BARCODE PRINTER MARKET, BY TYPE, 2014–2022 (USD MILLION) 30
FIGURE 8 THERMAL TRANSFER TO HOLD LARGEST SIZE OF RFID AND BARCODE PRINTER MARKET BY 2022 31
FIGURE 9 RFID AND BARCODE PRINTER MARKET FOR RETAIL TO GROW AT HIGHEST CAGR BETWEEN 2017 AND 2022 32
FIGURE 10 RFID AND BARCODE PRINTER MARKET IN APAC TO GROW AT HIGHEST CAGR DURING THE FORECAST PERIOD 33
FIGURE 11 DEMAND IN RETAIL APPLICATION EXPECTED TO CREATE ATTRACTIVE GROWTH OPPORTUNITIES IN THE RFID AND BARCODE PRINTER MARKET 35
FIGURE 12 INDUSTRIAL RFID AND BARCODE PRINTERS TO HOLD LARGEST SIZE OF MARKET DURING FORECAST PERIOD 35
FIGURE 13 RFID AND BARCODE PRINTER MARKET FOR RETAIL EXPECTED TO GROW AT HIGHEST CAGR BETWEEN 2017 AND 2022 36
FIGURE 14 NORTH AMERICA EXPECTED TO HOLD LARGEST SHARE OF RFID AND BARCODE PRINTER MARKET IN 2017 36
FIGURE 15 MARKET IN APAC EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 37
FIGURE 16 US TO HOLD THE LARGEST SHARE OF THE RFID AND BARCODE PRINTER MARKET IN 2017 37
FIGURE 17 RFID AND BARCODE PRINTER MARKET DYNAMICS 39
FIGURE 18 E-COMMERCE SALES WORLDWIDE (2015–2020) 40
FIGURE 19 VALUE CHAIN ANALYSIS: MAJOR VALUE ADDITION DURING MANUFACTURING AND ASSEMBLY PHASE 43
FIGURE 20 RFID AND BARCODE PRINTER MARKET: BY TYPE 47
FIGURE 21 INDUSTRIAL RFID AND BARCODE PRINTERS TO ACCOUNT FOR LARGEST MARKET SIZE BETWEEN 2017 AND 2022 48
FIGURE 22 INDUSTRIAL PRINTERS WITH BELOW 300 DPI RESOLUTION EXPECTED TO DOMINATE THE MARKET BETWEEN 2017 AND 2022 52
FIGURE 23 DIRECT THERMAL PRINTING TECHNOLOGY TO DOMINATE BARCODE DESKTOP PRINTER MARKET DURING THE FORECAST PERIOD 54
FIGURE 24 MARKET FOR RFID MOBILE PRINTERS BASED ON DIRECT THERMAL PRINTING TECHNOLOGY EXPECTED TO GROW AT HIGHER CAGR BETWEEN 2017 AND 2022 58
FIGURE 25 BARCODE AND RFID PRINTER: BY PRINTING TECHNOLOGY 60
FIGURE 26 THERMAL TRANSFER TO ACCOUNT FOR LARGEST SIZE OF BARCODE PRINTER MARKET BY 2022 61
FIGURE 27 MARKET FOR RFID MOBILE PRINTERS BASED ON DIRECT THERMAL TECHNOLOGY TO GROW AT HIGHEST CAGR DURING THE FORECAST PERIOD 64
FIGURE 28 RFID AND BARCODE PRINTER MARKET, BY PRINTING RESOLUTION 67
FIGURE 29 PRINTERS WITH RESOLUTION BELOW 300 DPI ACCOUNT FOR LARGER SHARE OF THE RFID PRINTER MARKET DURING THE FORECAST PERIOD 69
FIGURE 30 INDUSTRIAL BARCODE PRINTERS EXPECTED TO WITNESS HIGHER GROWTH IN THE BARCODE PRINTER MARKET FOR PRINTING RESOLUTION ABOVE 601 DPI 72
FIGURE 31 CONNECTIVITY TYPES FOR BARCODE AND RFID PRINTERS 74
FIGURE 32 RFID AND BARCODE PRINTER MARKET FOR RETAIL APPLICATION EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 78
FIGURE 33 RFID AND BARCODE PRINTER MARKET, BY APPLICATION 78
FIGURE 34 RFID AND BARCODE PRINTER MARKET IN APAC FOR MANUFACTURING EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN 2017 AND 2022 81
FIGURE 35 INDUSTRIAL PRINTERS EXPECTED TO HOLD LARGEST SIZE OF RFID AND BARCODE PRINTERS MARKET FOR ENTERTAINMENT BY 2022 87
FIGURE 36 RFID AND BARCODE PRINTER MARKET, BY GEOGRAPHY 91
FIGURE 37 GEOGRAPHIC SNAPSHOT: RFID AND BARCODE PRINTER MARKET 92
FIGURE 38 GEOGRAPHIC SNAPSHOT: RFID AND BARCODE PRINTER MARKET IN NORTH AMERICA 95
FIGURE 39 RFID AND BARCODE PRINTER MARKET FOR RETAIL APPLICATION EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 99
FIGURE 40 SNAPSHOT: RFID AND BARCODE PRINTER MARKET IN APAC 102
FIGURE 41 PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY ADOPTED BY COMPANIES BETWEEN 2014 AND 2017 108
FIGURE 42 DIVE CHART 112
FIGURE 43 MARKET EVOLUTION FRAMEWORK: PRODUCT LAUNCHES FUELED THE GROWTH OF THE BARCODE AND RFID PRINTER MARKET (2014–2017) 115
FIGURE 44 BATTLE FOR MARKET SHARE: PRODUCT LAUNCHES WAS THE KEY STRATEGY ADOPTED 116
FIGURE 45 GEOGRAPHIC REVENUE MIX OF TOP PLAYERS 117
FIGURE 46 ZEBRA TECHNOLOGIES CORPORATION: COMPANY SNAPSHOT 118
FIGURE 47 SATO HOLDINGS CORPORATION: COMPANY SNAPSHOT 122
FIGURE 48 HONEYWELL INTERNATIONAL INC.: COMPANY SNAPSHOT 125
FIGURE 49 TOSHIBA TEC CORP.: COMPANY SNAPSHOT 128
FIGURE 50 AVERY DENNISON CORPORATION: COMPANY SNAPSHOT 131
FIGURE 51 SEIKO EPSON CORPORATION :COMPANY SNAPSHOT 134
FIGURE 52 TSC AUTO ID TECHNOLOGY CO., LTD :COMPANY SNAPSHOT 137
FIGURE 53 GODEX INTERNATIONAL CO., LTD.: COMPANY SNAPSHOT 146

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