マーケットレポート詳細

ゲーム内広告：世界市場2027年予測

In-Game Advertising (IGA): Global Markets

出版元：BCC Research 　 出版元について
発行年：2022年9月
定価 Single User License(1名様ライセンス)US$5,500 (米国ドル) /2 to 5 Users License(5名様)$6,600 /Site License $7,920 / Enterprise License $9,504
ご予算に応じた各種ご提案も承ります。詳細はお問い合わせください。
ご請求は円換算（お見積り日TTSレート）となります。
納品形態：PDF by Email
当調査レポートは英文130ページになります。
商品コード：BCC432

お問い合わせ、お見積りのリクエストは下のボタンをクリックしてご入力ください。

【レポート紹介】

ゲーム内広告の世界市場規模2022年で78億ドル、2027年に139億ドル、市場の平均年成長率は12.2%になると推測されます。
当レポートでは、市場概要、市場ダイナミクス/トレンド、各種セグメント別市場分析(広告タイプ別、デバイスタイプ別、エンドユーザー別、国地域別)、競合状況、主要企業プロフィールなどを盛り込み、概略以下の構成でお届けいたします。

【レポート構成概要】

◆イントロダクション

・調査目的
・調査対象
・調査手法

◆サマリーと調査ハイライト

◆市場概要

・市場要因
・使用事例分析

◆市場ダイナミクス/トレンド

・市場トレンド

◆広告タイプ別、市場

・スタティック広告
・ダイナミック広告
・アドバゲーミング
※市場予測データ掲載-2027
※広告タイプ別に地域別の細分化データ掲載

◆デバイスタイプ別、市場

・PC/ラップトップ

・スマートフォン/タブレット
※市場予測データ掲載-2027
※デバイスタイプ別に地域別の細分化データ掲載

◆エンドユーザー別、市場

・X世代
・Y世代/ミレニアル世代
・Z世代
※市場予測データ掲載-2027
※エンドユーザー別に地域別の細分化データ掲載

◆地域別、市場

北米
欧州
アジア太平洋
その他地域
・南米
・その他
※地域別に全セグメントの細分化データ掲載
※地域別に主要国別の細分化データ掲載

◆競合状況

・トップ企業
・IGA価格モデル
・戦略分析

◆ゲーム内広告の主要企業プロフィール

ACTIVISION BLIZZARD INC.
ADVERTY AB
ALPHABET INC.
ANZU VIRTUAL REALITY LTD.
BIDSTACK GROUP PLC
株式会社電通グループ
ELECTRONIC ARTS INC.
FRAMEPLAY
FREAKOUT HOLDINGS INC.
GADSME
INMOBI
IRONSOURCE LTD.
LANDVAULT
META PLATFORMS INC.
NEXTPLAY TECHNOLOGIES INC.
OVERWOLF LTD.
RAPIDFIRE INC.
SAYOLLO INC.
VIANT TECHNOLOGY LLC
VIVENDI SE
（全130頁）


【レポート詳細目次、データ項目一覧は当ページ下を参照ください】

Table of Contents (英文詳細目次）

Chapter 1 Introduction

1.1 Study Goals and Objectives
1.2 Reasons for Doing This Study
1.3 Scope of Report
1.4 Information Sources
1.5 Research Methodology
1.6 Intended Audience
1.7 Geographic Breakdown
1.8 Analyst's Credentials
1.9 BCC Custom Research
1.10 Related BCC Research Reports

Chapter 2 Summary and Highlights

Chapter 3 Market Overview

3.1 Introduction

  • 3.1.1 Market Evolution/History

3.2 Market Factors

  • 3.2.1 COVID-19 Impact
  • 3.2.2 Porter's Five Forces Analysis
  • 3.2.3 PEST Analysis

3.3 Use-Case Analysis

Chapter 4 Market Dynamics and Trends

4.1 Introduction

  • 4.1.1 Market Drivers
  • 4.1.2 Market Restraints
  • 4.1.3 Market Challenges
  • 4.1.4 Market Opportunities

4.2 Market Trends

  • 4.2.1 Virtual Reality (VR)
  • 4.2.2 Metaverse
  • 4.2.3 5G Technology
  • 4.2.4 Cloud Gaming

Chapter 5 Market Breakdown by Type of Ad

5.1 Introduction
5.2 Static Ads

  • 5.2.1 Regional Markets for Static Ads

5.3 Dynamic Ads

  • 5.3.1 Types of DIGA
  • 5.3.2 Regional Markets for Dynamic Ads

5.4 Advergaming

  • 5.4.1 Regional Markets for Advergaming

Chapter 6 Market Breakdown by Device Type

6.1 Introduction
6.2 PC/Laptop

  • 6.2.1 Regional Markets for PC/Laptop Devices

6.3 Smartphones/Tablets

  • 6.3.1 Regional Markets for Smartphone/Tablet Devices

Chapter 7 Market Breakdown by End User

7.1 Introduction
7.2 Gen X

  • 7.2.1 Regional Markets for Gen X

7.3 Gen Y/Millennials

  • 7.3.1 Regional Markets for Millennials

7.4 Gen Z

  • 7.4.1 Regional Markets for Gen Z

Chapter 8 Market Breakdown by Region

8.1 Introduction
8.2 North American Market Outlook

  • 8.2.1 North American Market, by Country
  • 8.2.2 North American Market, by Segment

8.3 European Market Outlook

  • 8.3.1 European Market, by Country
  • 8.3.2 European Market, by Segments

8.4 Asia-Pacific Market Outlook

  • 8.4.1 Asia-Pacific Market, by Country
  • 8.4.2 Asia-Pacific Market, by Segment

8.5 Rest of the World Market Outlook

  • 8.5.1 South America
  • 8.5.2 RoW Market, by Segment

Chapter 9 Competitive Landscape

9.1 Top Companies

  • 9.1.1 Market Ranking of IGA Players

9.2 IGA Pricing Models
9.3 Strategic Analysis

  • 9.3.1 Product Launches and Developments
  • 9.3.2 Agreements, Collaborations and Partnerships
  • 9.3.3 Mergers and Acquisitions
  • 9.3.4 Investments and Funding

Chapter 10 Company Profiles

ACTIVISION BLIZZARD INC.
ADVERTY AB
ALPHABET INC.
ANZU VIRTUAL REALITY LTD.
BIDSTACK GROUP PLC
DENTSU GROUP INC.
ELECTRONIC ARTS INC.
FRAMEPLAY
FREAKOUT HOLDINGS INC.
GADSME
INMOBI
IRONSOURCE LTD.
LANDVAULT
META PLATFORMS INC.
NEXTPLAY TECHNOLOGIES INC.
OVERWOLF LTD.
RAPIDFIRE INC.
SAYOLLO INC.
VIANT TECHNOLOGY LLC
VIVENDI SE

Chapter 11 Appendix: Abbreviations

List of Tables

Summary Table : Global Market for IGA, by Type of Ad, Through 2027
Table 1 : IGA Use Cases
Table 2 : Global Market for IGA, by Type of Ad, Through 2027
Table 3 : Global Market for Static Ads in IGA, by Region, Through 2027
Table 4 : Global Market for Dynamic Ads in IGA, by Region, Through 2027
Table 5 : Global Market for Advergaming in IGA, by Region, Through 2027
Table 6 : Global Market for IGA, by Device Type, Through 2027
Table 7 : Global Market for PC/Laptop Devices in IGA, by Region, Through 2027
Table 8 : Global Market for Smartphone/Tablet Devices in IGA, by Region, Through 2027
Table 9 : Global Market for IGA, by End User, Through 2027
Table 10 : Global Market for IGA Used by Gen Xers, by Region, Through 2027
Table 11 : Global Market for IGA by Gen Y/Millennial End Users, by Region, Through 2027
Table 12 : Global Market for IGA by Gen Z End Users, by Region, Through 2027
Table 13 : Global Market for IGA, by Region, Through 2027
Table 14 : North American Market for IGA, by Country, Through 2027
Table 15 : North American Market for IGA, by Type of Ad, Through 2027
Table 16 : North American Market for IGA, by Device Type, Through 2027
Table 17 : North American Market for IGA, by End User, Through 2027
Table 18 : European Market for IGA, by Country, Through 2027
Table 19 : European Market for IGA, by Type of Ad, Through 2027
Table 20 : European Market for IGA, by Device Type, Through 2027
Table 21 : European Market for IGA, by End User, Through 2027
Table 22 : Asia-Pacific Market for IGA, by Country, Through 2027
Table 23 : Asia-Pacific Market for IGA, by Type of Ad, Through 2027
Table 24 : Asia-Pacific Market for IGA, by Device Type, Through 2027
Table 25 : Asia-Pacific Market for IGA, by End User, Through 2027
Table 26 : RoW Market for IGA, by Sub-region, Through 2027
Table 27 : RoW Market for IGA, by Type of Ad, Through 2027
Table 28 : RoW Market for IGA, by Device Type, Through 2027
Table 29 : RoW Market for IGA, by End User, Through 2027
Table 30 : Top 20 Players in the IGA Market, 2021
Table 31 : Market Ranking of Established IGA Vendors in 2021
Table 32 : Market Ranking of Medium-sized IGA Vendors in 2021
Table 33 : Market Ranking of Small IGA Vendors in 2021
Table 34 : Pricing Models of IGA Vendors
Table 35 : Product Launches and Developments, September 2020 to August 2022
Table 36 : Agreements, Collaborations and Partnerships, September 2020 to August 2022
Table 37 : M&A, 2020-2022
Table 38 : Investments and Funding, January 2021 to June 2022
Table 39 : Activision Blizzard Inc.: Company Snapshot
Table 40 : Activision Blizzard, Inc.: Product Information
Table 41 : Activision Blizzard, Inc.: Annual Revenue, 2019-2021
Table 42 : Adverty AB: Company Snapshot
Table 43 : Adverty AB: Product Information
Table 44 : Adverty AB: Annual Revenue, 2019-2021
Table 45 : Alphabet Inc.: Company Snapshot
Table 46 : Alphabet Inc.: Product Information
Table 47 : Alphabet Inc.: Annual Revenue, 2019-2021
Table 48 : Anzu Virtual Reality Ltd.: Company Snapshot
Table 49 : Anzu Virtual Reality Ltd.: Product Information
Table 50 : Bidstack Group PLC: Company Snapshot
Table 51 : Bidstack Group PLC: Product Information
Table 52 : Bidstack Group PLC: Annual Revenue, 2019-2021
Table 53 : Dentsu Group Inc.: Company Snapshot
Table 54 : Dentsu Group Inc.: Product Information
Table 55 : Dentsu Group Inc.: Annual Revenue, 2019-2021
Table 56 : Electronic Arts Inc.: Company Snapshot
Table 57 : Electronic Arts Inc.: Product Information
Table 58 : Electronic Arts Inc.: Annual Revenue, 2019-2021
Table 59 : Frameplay: Company Snapshot
Table 60 : Frameplay: Product Information
Table 61 : FreakOut Holdings Inc.: Company Snapshot
Table 62 : FreakOut Holdings Inc.: Product Information
Table 63 : FreakOut Holdings inc.: Annual Revenue, 2019-2021
Table 64 : Gadsme: Company Snapshot
Table 65 : Gadsme: Product Information
Table 66 : InMobi: Company Snapshot
Table 67 : InMobi: Product Information
Table 68 : ironSource Ltd.: Company Snapshot
Table 69 : IronSource Ltd.: Product Information
Table 70 : IronSource Ltd.: Annual Revenue, 2019-2021
Table 71 : Landvault: Company Snapshot
Table 72 : LandVault: Product Information
Table 73 : Meta Platforms Inc.: Company Snapshot
Table 74 : Meta Platforms Inc.: Product Information
Table 75 : Meta Platforms Inc.: Annual Revenue, 2019-2021
Table 76 : NextPlay Technologies Inc.: Company Snapshot
Table 77 : NextPlay Technologies Inc.: Product Information
Table 78 : NextPlay Technologies Inc.: Annual Revenue, 2019-2021
Table 79 : Overwolf Ltd.: Company Snapshot
Table 80 : Overwolf Ltd.: Product Information
Table 81 : RapidFire Inc.: Company Snapshot
Table 82 : RapidFire Inc.: Product Information
Table 83 : Sayollo Inc.: Company Snapshot
Table 84 : Sayollo, Inc.: Product Information
Table 85 : Viant Technology LLC: Company Snapshot
Table 86 : Viant Technology: Product Information
Table 87 : Viant Technology: Annual Revenue, 2019-2021
Table 88 : Vivendi SE: Company Snapshot
Table 89 : Vivendi SE: Product Information
Table 90 : Vivendi SE: Annual Revenue, 2019-2021
Table 91 : Abbreviations Used in This Report

List of Figures

Figure A : Top-down and Bottom-up Approach for Global Market for IGA
Summary Figure : Global Market Shares of IGA, by Type of Ad, 2021
Figure 1 : Critical Reasons for the Growth of IGA, According to Advertisers, 2021
Figure 2 : Porter’s Five Forces Analysis
Figure 3 : IGA Market Dynamics
Figure 4 : 5G Connectivity and Adoption Rates, Through 2025
Figure 5 : Global Market Shares of IGA, by Type of Ad, 2021
Figure 6 : Global Market Shares of Static Ads in IGA, by Region, 2021
Figure 7 : Global Market Shares of Dynamic Ads in IGA, by Region, 2021
Figure 8 : Global Market Shares of Advergaming in IGA, by Region, 2021
Figure 9 : Global Market Shares of IGA, by Device Type, 2021
Figure 10 : Global Market Shares of PC/Laptop Devices in IGA, by Region, 2021
Figure 11 : Global Market Shares of Smartphone/Tablet Devices in IGA, by Region, 2021
Figure 12 : Global Market Shares of IGA, by End User, 2021
Figure 13 : Global Market Shares of I GA Used by Gen Xers, by Region, 2021
Figure 14 : Global Market Shares of IGA by Gen Y/Millennial End Users, by Region, 2021
Figure 15 : Global Market Shares of IGA by Gen Z End Users, by Region, 2021
Figure 16 : Global Market Shares of IGA, by Region, 2021
Figure 17 : North American Market Shares of IGA, by Country, 2021
Figure 18 : North American Market Shares of IGA, by Type of Ad, 2021
Figure 19 : North American Market Shares of IGA, by Device Type, 2021
Figure 20 : North American Market Shares of IGA, by End User, 2021
Figure 21 : European Market Shares of IGA, by Country, 2021
Figure 22 : European Market Shares of IGA, by Type of Ad, 2021
Figure 23 : European Market Shares of IGA, by Device Type, 2021
Figure 24 : European Market Shares of IGA, by End User, 2021
Figure 25 : Asia-Pacific Market Shares of IGA, by Country, 2021
Figure 26 : Asia-Pacific Market Shares of IGA, by Type of Ad, 2021
Figure 27 : Asia-Pacific Market Shares of IGA, by Device Type, 2021
Figure 28 : Asia-Pacific Market Shares of IGA, by End User, 2021
Figure 29 : RoW Market Shares of IGA, by Sub-region, 2021
Figure 30 : RoW Market Shares of IGA, by Type of Ad, 2021
Figure 31 : RoW Market Shares of IGA, by Device Type, 2021
Figure 32 : RoW Market Shares of IGA, by End User, 2021
Figure 33 : Activision Blizzard, Inc.: Sales Share, by Business Segment, 2021
Figure 34 : Activision Blizzard, Inc.: Sales Share, by Region, 2021
Figure 35 : Adverty AB: Sales Share, by Region/Country, 2021
Figure 36 : Alphabet Inc.: Sales Share, by Business Segment, 2021
Figure 37 : Alphabet Inc.: Sales Share, by Region/Country, 2021
Figure 38 : Bidstack Group PLC: Sales Share, by Region/Country, 2021
Figure 39 : Dentsu Group Inc.: Sales Share, by Platform Segment, 2021
Figure 40 : Dentsu Group Inc.: Sales Share, by Region/Country, 2021
Figure 41 : Electronic Arts Inc.: Sales Share, by Platform Segment, 2021
Figure 42 : Electronic Arts Inc.: Sales Share, by Region, 2021
Figure 43 : FreakOut Holdings inc.: Sales Share, by Segment, 2021
Figure 44 : FreakOut Holdings Inc.: Sales Share, by Region/Country, 2021
Figure 45 : IronSource Ltd.: Sales Share, by Business Segment, 2021
Figure 46 : IronSource Ltd.: Sales Share, by Region/Country, 2021
Figure 47 : Meta Platforms Inc.: Sales Share, by Platform Segment, 2021
Figure 48 : Meta Platforms Inc.: Sales Share, by Region/Country, 2021
Figure 49 : NextPlay Technologies Inc.: Sales Share, by Segment, 2021
Figure 50 : NextPlay Technologies Inc.: Sales Share, by Region/Country, 2021
Figure 51 : Vivendi SE: Sales Share, by Business Segment, 2021
Figure 52 : Vivendi SE: Sales Share, by Region/Country, 2021


△ 一番上に戻る