Wireless Audio Market by Product (Speaker, Soundbar, Headset, Headphone, Microphone), Technology (Bluetooth, Wi-Fi, Airplay, RF), Application (Home Audio, Consumer, Commercial, Automotive), and Region - Global Forecast to 2023

Table of Contents

1 INTRODUCTION 13

1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 STUDY SCOPE 14
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED FOR THE STUDY 14
1.4 CURRENCY 15
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 15

2 RESEARCH METHODOLOGY 16

2.1 INTRODUCTION 16
2.2 RESEARCH DATA 17
2.2.1 SECONDARY DATA 18
2.2.1.1 Key data from secondary sources 18
2.2.2 PRIMARY DATA 19
2.2.2.1 Key data from primary sources 19
2.2.2.2 Key industry insights 20
2.2.2.3 Breakdown of primary interviews 20
2.3 MARKET SIZE ESTIMATION 21
2.3.1 BOTTOM-UP APPROACH 21
2.3.2 TOP-DOWN APPROACH 22
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 23
2.5 RESEARCH ASSUMPTIONS 24

3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 30

4.1 ATTRACTIVE OPPORTUNITIES IN THE WIRELESS AUDIO MARKET 30
4.2 WIRELESS AUDIO MARKET, BY TECHNOLOGY AND REGION, 2016 31
4.3 GEOGRAPHICAL SNAPSHOT OF THE WIRELESS AUDIO MARKET, 2017–2023 32
4.4 WIRELESS AUDIO MARKET FOR CONSUMER APPLICATIONS 33
 

5 MARKET OVERVIEW 34

5.1 INTRODUCTION 35
5.2 MARKET DYNAMICS 35
5.2.1 DRIVERS 36
5.2.1.1 Growing demand for smartphones as a source of entertainment 36
5.2.1.2 Consumer preferences for portable devices 36
5.2.1.3 Advancements in wireless technologies 37
5.2.2 RESTRAINTS 37
5.2.2.1 Compliance issues in operating frequency 37
5.2.2.2 Negative health effects on children and other user groups 38
5.2.3 OPPORTUNITIES 38
5.2.3.1 Significant growth in the market for soundbars 38
5.2.3.2 Increasing use of wireless audio devices in the hospitality and leisure sector 38
5.2.3.3 Growth in on-demand music streaming services 38
5.2.4 CHALLENGES 39
5.2.4.1 Delivering high-quality audio 39

6 INDUSTRY TRENDS 40

6.1 INTRODUCTION 40
6.2 VALUE CHAIN ANALYSIS 40
6.3 INDUSTRY TRENDS 42

7 MARKET, BY PRODUCT 43

7.1 INTRODUCTION 44
7.2 SPEAKER SYSTEMS 46
7.3 SOUNDBARS 48
7.3.1 ACTIVE SOUNDBARS 48
7.3.2 PASSIVE SOUNDBARS 49
7.4 HEADSETS 51
7.4.1 TRADITIONAL HEADSETS 51
7.4.2 WIRELESS EARBUDS 52
7.5 HEADPHONES 54
7.6 MICROPHONES 55
7.7 OTHERS 57

8 MARKET, BY TECHNOLOGY 59

8.1 INTRODUCTION 60
8.2 BLUETOOTH 62
8.3 WI-FI 64
8.4 RADIO FREQUENCY 66
8.5 AIRPLAY 66
8.6 BLUETOOTH +WI-FI 68
8.7 OTHERS 70
8.7.1 ALLPLAY 70
8.7.2 WISA 70
8.7.3 SKAA 70
8.7.4 PLAY-FI 71
8.7.5 KLEERNET 71

9 MARKET, BY APPLICATION 73

9.1 INTRODUCTION 74
9.2 HOME AUDIO 76
9.3 CONSUMER 79
9.3.1 SMARTPHONES 79
9.3.2 LAPTOPS/COMPUTERS 79
9.3.3 GAMING CONSOLES 79
9.4 COMMERCIAL 82
9.5 AUTOMOTIVE 84
9.6 OTHERS 86
9.6.1 SECURITY & DEFENSE 86
9.6.2 INDUSTRIAL 86
9.6.3 MEDICAL 86

10 REGIONAL ANALYSIS 88

10.1 INTRODUCTION 89
10.2 AMERICAS 91
10.2.1 US 93
10.2.2 CANADA 93
10.2.3 MEXICO 93
10.2.4 OTHERS 93
10.3 EUROPE 96
10.3.1 GERMANY 98
10.3.2 FRANCE 98
10.3.3 UK 98
10.3.4 OTHERS 98
10.4 APAC 101
10.4.1 CHINA 103
10.4.2 JAPAN 103
10.4.3 SOUTH KOREA 103
10.4.4 INDIA 103
10.4.5 OTHERS 104
10.5 REST OF THE WORLD (ROW) 107
10.5.1 MIDDLE EAST 108
10.5.2 AFRICA 108

11 COMPETITIVE LANDSCAPE 111

11.1 OVERVIEW 111
11.2 RANKING ANALYSIS OF THE TOP 5 PLAYERS IN THE WIRELESS AUDIO MARKET, 2016 112
11.3 COMPETITIVE SITUATIONS AND TRENDS 113
11.3.1 PRODUCT LAUNCHES 114
11.3.2 ACQUISITIONS AND AGREEMENTS 114
11.4 VENDOR DIVE OVERVIEW 115
11.4.1 VANGUARDS 115
11.4.2 DYNAMIC PLAYERS 115
11.4.3 INNOVATORS 115
11.4.4 EMERGING PLAYERS 116
11.5 COMPETITIVE BENCHMARKING 117
11.5.1 PRODUCT OFFERINGS BY MAJOR PLAYERS IN THE WIRELESS AUDIO MARKET (25 COMPANIES) 117
11.5.2 BUSINESS STRATEGIES ADOPTED BY MAJOR PLAYERS IN THE WIRELESS AUDIO MARKET (25 COMPANIES) 118

12 COMPANY PROFILES 119

(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
12.1 INTRODUCTION 119
12.2 APPLE INC. 120
12.3 SAMSUNG ELECTRONICS CO., LTD. 124
12.4 SONY CORPORATION 128
12.5 VOXX INTERNATIONAL CORPORATION 132
12.6 HARMAN INTERNATIONAL INDUSTRIES, INCORPORATED 136
12.7 BOSE CORPORATION 141
12.8 SONOS, INC. 145
12.9 DEI HOLDINGS, INC. 148
12.10 SENNHEISER ELECTRONIC GMBH & CO. KG 151
12.11 VIZIO, INC. 155
12.12 KEY INNOVATORS 158
12.12.1 OSSIC CORPORATION 158
12.12.2 PHAZON 158
12.12.3 TRÜSOUND AUDIO 158
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
 
13 APPENDIX 159

LIST OF TABLES

TABLE 1 WIRELESS AUDIO MARKET, BY PRODUCT, 2015–2023 (USD BILLION) 45
TABLE 2 WIRELESS AUDIO MARKET, BY PRODUCT, 2015–2023 (MILLION UNITS) 46
TABLE 3 WIRELESS AUDIO MARKET FOR SPEAKER SYSTEMS, BY REGION,
2015–2023 (USD BILLION) 47
TABLE 4 WIRELESS AUDIO MARKET FOR SPEAKER SYSTEMS, BY REGION,
2015–2023 (MILLION UNITS) 48
TABLE 5 MARKET FOR SOUNDBARS, BY TYPE, 2015–2023 (USD BILLION) 49
TABLE 6 MARKET FOR SOUNDBARS, BY TYPE, 2015–2023 (MILLION UNITS) 50
TABLE 7 MARKET FOR SOUNDBARS, BY REGION, 2015–2023 (USD MILLION) 50
TABLE 8 MARKET FOR SOUNDBARS, BY REGION, 2015–2023 (MILLION UNITS) 51
TABLE 9 WIRELESS AUDIO MARKET FOR HEADSETS, BY TYPE, 2015–2023 (USD BILLION) 52
TABLE 10 WIRELESS AUDIO MARKET FOR HEADSETS, BY TYPE, 2015–2023 (MILLION UNITS) 53
TABLE 11 WIRELESS AUDIO MARKET FOR HEADSETS, BY REGION,
2015–2023 (USD BILLION) 53
TABLE 12 WIRELESS AUDIO MARKET FOR HEADSETS, BY REGION,
2015–2023 (MILLION UNITS) 54
TABLE 13 WIRELESS AUDIO MARKET FOR HEADPHONES, BY REGION,
2015–2023 (USD BILLION) 54
TABLE 14 WIRELESS AUDIO MARKET FOR HEADPHONES, BY REGION,
2015–2023 (MILLION UNITS) 55
TABLE 15 MARKET FOR MICROPHONES, BY REGION, 2015–2023 (USD MILLION) 56
TABLE 16 MARKET FOR MICROPHONES, BY REGION, 2015–2023 (MILLION UNITS) 57
TABLE 17 MARKET FOR OTHER WIRELESS PRODUCTS, BY REGION,
2015–2023 (USD MILLION) 58
TABLE 18 MARKET FOR OTHER WIRELESS PRODUCTS, BY REGION,
2015–2023 (MILLION UNITS) 58
TABLE 19 WIRELESS AUDIO MARKET, BY TECHNOLOGY, 2015–2023 (USD BILLION) 61
TABLE 20 WIRELESS AUDIO MARKET, BY TECHNOLOGY, 2015–2023 (MILLION UNITS) 62
TABLE 21 MARKET FOR BLUETOOTH, BY APPLICATION, 2015–2023 (USD BILLION) 63
TABLE 22 MARKET FOR BLUETOOTH, BY APPLICATION, 2015–2023 (MILLION UNITS) 64
TABLE 23 MARKET FOR WI-FI, BY APPLICATION, 2015–2023 (USD BILLION) 65
TABLE 24 MARKET FOR WI-FI, BY APPLICATION, 2015–2023 (MILLION UNITS) 66
TABLE 25 MARKET FOR AIRPLAY, BY APPLICATION, 2015–2023 (USD MILLION) 67
TABLE 26 MARKET FOR AIRPLAY, BY APPLICATION, 2015–2023 (MILLION UNITS) 67
TABLE 27 MARKET FOR BLUETOOTH +WI-FI, BY APPLICATION, 2015–2023 (USD MILLION) 69
TABLE 28 MARKET FOR BLUETOOTH +WI-FI, BY APPLICATION, 2015–2023 (MILLION UNITS) 69
TABLE 29 MARKET FOR OTHER TECHNOLOGIES, BY APPLICATION,
2015–2023 (USD MILLION) 71
TABLE 30 MARKET FOR OTHER TECHNOLOGIES, BY APPLICATION,
2015–2023 (MILLION UNITS) 72
TABLE 31 WIRELESS AUDIO MARKET, BY APPLICATION, 2015–2023 (USD BILLION) 75
TABLE 32 WIRELESS AUDIO MARKET, BY APPLICATION, 2015–2023 (MILLION UNITS) 76
TABLE 33 WIRELESS AUDIO MARKET FOR HOME AUDIO APPLICATIONS, BY TECHNOLOGY, 2015–2023 (USD BILLION) 78
TABLE 34 WIRELESS AUDIO MARKET FOR HOME AUDIO APPLICATIONS, BY TECHNOLOGY, 2015–2023 (MILLION UNITS) 78
TABLE 35 WIRELESS AUDIO MARKET FOR CONSUMER APPLICATIONS, BY TYPE,
2015–2023 (USD BILLION) 80
TABLE 36 WIRELESS AUDIO MARKET FOR CONSUMER APPLICATIONS, BY TYPE,
2015–2023 (MILLION UNITS) 81
TABLE 37 WIRELESS AUDIO MARKET FOR CONSUMER APPLICATIONS, BY TECHNOLOGY, 2015–2023 (USD MILLION) 81
TABLE 38 WIRELESS AUDIO MARKET FOR CONSUMER APPLICATIONS, BY TECHNOLOGY, 2015–2023 (MILLION UNITS) 82
TABLE 39 WIRELESS AUDIO MARKET FOR COMMERCIAL APPLICATIONS, BY TECHNOLOGY, 2015–2023 (USD MILLION) 83
TABLE 40 WIRELESS AUDIO MARKET FOR COMMERCIAL APPLICATIONS, BY TECHNOLOGY, 2015–2023 (MILLION UNITS) 84
TABLE 41 WIRELESS AUDIO MARKET FOR AUTOMOTIVE APPLICATIONS, BY TECHNOLOGY, 2015–2023 (USD MILLION) 85
TABLE 42 WIRELESS AUDIO MARKET FOR AUTOMOTIVE APPLICATIONS, BY TECHNOLOGY, 2015–2023 (MILLION UNITS) 86
TABLE 43 WIRELESS AUDIO MARKET FOR OTHER APPLICATIONS, BY TECHNOLOGY,
2015–2023 (USD MILLION) 87
TABLE 44 WIRELESS AUDIO MARKET FOR OTHER APPLICATIONS, BY TECHNOLOGY,
2015–2023 (MILLION UNITS) 87
TABLE 45 WIRELESS AUDIO MARKET, BY REGION, 2015–2023 (USD BILLION) 90
TABLE 46 WIRELESS AUDIO MARKET, BY REGION, 2015–2023 (MILLION UNITS) 91
TABLE 47 WIRELESS AUDIO MARKET IN THE AMERICAS, BY PRODUCT,
2015–2023 (USD BILLION) 94
TABLE 48 WIRELESS AUDIO MARKET IN THE AMERICAS, BY PRODUCT,
2015–2023 (MILLION UNITS) 95
TABLE 49 WIRELESS AUDIO MARKET IN THE AMERICAS, BY COUNTRY,
2015–2023 (USD BILLION) 95
TABLE 50 AMERICAN WIRELESS AUDIO MARKET, BY COUNTRY, 2015–2023 (MILLION UNITS) 96
TABLE 51 WIRELESS AUDIO MARKET IN EUROPE, BY PRODUCT, 2015–2023 (USD BILLION) 99
TABLE 52 WIRELESS AUDIO MARKET IN EUROPE, BY PRODUCT,
2015–2023 (MILLION UNITS) 100
TABLE 53 WIRELESS AUDIO MARKET IN EUROPE, BY COUNTRY, 2015–2023 (USD BILLION) 100
TABLE 54 WIRELESS AUDIO MARKET IN EUROPE, BY COUNTRY,
2015–2023 (MILLION UNITS) 101
TABLE 55 WIRELESS AUDIO MARKET IN APAC, BY PRODUCT, 2015–2023 (USD MILLION) 104
TABLE 56 WIRELESS AUDIO MARKET IN APAC, BY PRODUCT, 2015–2023 (MILLION UNITS) 105
TABLE 57 WIRELESS AUDIO MARKET IN APAC, BY COUNTRY, 2015–2023 (USD MILLION) 105
TABLE 58 WIRELESS AUDIO MARKET IN APAC, BY COUNTRY, 2015–2023 (MILLION UNITS) 106
TABLE 59 WIRELESS AUDIO MARKET IN ROW, BY PRODUCT, 2015–2023 (USD MILLION) 108
TABLE 60 ROW WIRELESS AUDIO MARKET, BY PRODUCT, 2015–2023 (MILLION UNITS) 109
TABLE 61 WIRELESS AUDIO MARKET IN ROW, BY REGION, 2015–2023 (USD MILLION) 109
TABLE 62 WIRELESS AUDIO MARKET IN ROW, BY REGION, 2015–2023 (MILLION UNITS) 110
TABLE 63 RANKING ANALYSIS OF THE TOP 5 PLAYERS IN THE WIRELESS AUDIO MARKET
IN 2016 112
TABLE 64 PRODUCT LAUNCHES (2014–2017) 114
TABLE 65 ACQUISITIONS AND AGREEMENTS (2014–2017) 115

LIST OF FIGURES

FIGURE 1 SEGMENTATION OF WIRELESS AUDIO MARKET 14
FIGURE 2 RESEARCH FLOW 16
FIGURE 3 WIRELESS AUDIO MARKET: RESEARCH DESIGN 17
FIGURE 4 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 21
FIGURE 5 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH 22
FIGURE 6 WIRELESS AUDIO MARKET: DATA TRIANGULATION 23
FIGURE 7 WIRELESS AUDIO MARKET FOR HEADSETS TO GROW AT THE HIGHEST RATE BETWEEN 2017 AND 2023 26
FIGURE 8 WIRELESS AUDIO MARKET FOR CONSUMER APPLICATIONS TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 27
FIGURE 9 BLUETOOTH TO HOLD THE LARGEST SIZE OF THE WIRELESS AUDIO MARKET
IN 2017 28
FIGURE 10 AMERICAS HELD THE LARGEST SHARE OF THE WIRELESS AUDIO MARKET IN 2016 29
FIGURE 11 WIRELESS AUDIO MARKET TO WITNESS LUCRATIVE GROWTH OPPORTUNITIES DURING THE FORECAST PERIOD 30
FIGURE 12 BLUETOOTH HELD THE LARGEST SHARE OF THE WIRELESS AUDIO MARKET
IN 2016 31
FIGURE 13 MARKET FOR WIRELESS EARBUDS TO GROW AT A HIGHER RATE BETWEEN 2017 AND 2023 31
FIGURE 14 WIRELESS AUDIO MARKET IN INDIA TO GROW AT THE HIGHEST RATE BETWEEN 2017 AND 2023 32
FIGURE 15 WIRELESS AUDIO MARKET FOR GAMING APPLICATIONS TO GROW AT THE HIGHEST RATE BETWEEN 2017 AND 2023 33
FIGURE 16 GROWING DEMAND FOR SMARTPHONES AS A SOURCE OF ENTERTAINMENT AND ADVANCEMENTS IN WIRELESS TECHNOLOGIES ARE DRIVING THE GROWTH OF WIRELESS AUDIO MARKET 35
FIGURE 17 GLOBAL SMARTPHONE SHIPMENT, 2014–2016 (BILLION UNITS) 36
FIGURE 18 GROWTH IN THE ON-DEMAND MUSIC STREAMING SERVICES IN NORTH AMERICA (2014–2016) 39
FIGURE 19 MAJOR VALUE IS ADDED DURING THE MANUFACTURING AND DISTRIBUTION STAGE 40
FIGURE 20 WIRELESS AUDIO MARKET, BY PRODUCT 44
FIGURE 21 MARKET FOR HEADSETS TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 45
FIGURE 22 MARKET FOR SPEAKER SYSTEMS IN APAC TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 47
FIGURE 23 MARKET FOR ACTIVE SOUNDBARS TO GROW AT A HIGHER RATE DURING FORECAST PERIOD 49
FIGURE 24 MARKET FOR WIRELESS EARBUDS TO GROW AT A HIGHER RATE BETWEEN
2017–2023 52
FIGURE 25 MARKET FOR MICROPHONES IN APAC TO GROW AT THE HIGHEST RATE DURING FORECAST PERIOD 56
FIGURE 26 WIRELESS AUDIO MARKET, BY TECHNOLOGY 60
FIGURE 27 MARKET FOR BLUETOOTH+WI-FI TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 61
FIGURE 28 MARKET FOR BLUETOOTH FOR CONSUMER APPLICATIONS TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 63
FIGURE 29 MARKET FOR WI-FI TECHNOLOGY FOR HOME AUDIO APPLICATIONS TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 65
FIGURE 30 MARKET FOR BLUETOOTH+WI-FI FOR CONSUMER ELECTRONICS APPLICATIONS TO GROW AT THE HIGHEST RATE BETWEEN 2017 AND 2023 68
FIGURE 31 WIRELESS AUDIO MARKET, BY APPLICATION 74
FIGURE 32 MARKET FOR CONSUMER APPLICATIONS TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 75
FIGURE 33 MARKET FOR AIRPLAY FOR HOME AUDIO APPLICATIONS TO GROW AT THE HIGHEST RATE BETWEEN 2017 AND 2023 77
FIGURE 34 MARKET FOR GAMING CONSOLE APPLICATIONS TO GROW AT THE HIGHEST RATE DURING FORECAST PERIOD 80
FIGURE 35 MARKET FOR RADIO FREQUENCY FOR COMMERCIAL APPLICATIONS TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 83
FIGURE 36 MARKET FOR AIRPLAY FOR AUTOMOTIVE APPLICATIONS TO GROW AT THE HIGHEST RATE BETWEEN 2017 AND 2023 85
FIGURE 37 GEOGRAPHIC SNAPSHOT: RAPIDLY GROWING COUNTRIES SUCH AS INDIA AND CHINA EMERGING AS HIGH-POTENTIAL MARKETS (2017–2023) 89
FIGURE 38 WIRELESS AUDIO MARKET IN APAC ESTIMATED TO GROW AT THE HIGHEST RATE BETWEEN 2017 AND 2023 90
FIGURE 39 AMERICAS: WIRELESS AUDIO MARKET SNAPSHOT (2017–2023) 92
FIGURE 40 WIRELESS AUDIO MARKET IN THE AMERICAS FOR HEADSETS TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 94
FIGURE 41 EUROPE: WIRELESS AUDIO MARKET SNAPSHOT (2017–2023) 97
FIGURE 42 WIRELESS AUDIO MARKET IN EUROPE FOR HEADSETS TO GROW AT THE HIGHEST CAGR BETWEEN 2017 AND 2023 99
FIGURE 43 APAC: WIRELESS AUDIO MARKET SNAPSHOT (2017–2023) 102
FIGURE 44 WIRELESS AUDIO MARKET IN APAC FOR HEADSETS TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 104
FIGURE 45 ROW: WIRELESS AUDIO MARKET SNAPSHOT (2017–2023) 107
FIGURE 46 WIRELESS AUDIO MARKET IN ROW FOR HEADSETS TO GROW AT THE HIGHEST CAGR BETWEEN 2017 AND 2023 108
FIGURE 47 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY BETWEEN 2014 AND 2017 111
FIGURE 48 BATTLE FOR MARKET SHARE: PRODUCT LAUNCHES EMERGED AS THE KEY STRATEGY 113
FIGURE 49 DIVE ANALYSIS 116
FIGURE 50 GEOGRAPHIC REVENUE MIX OF THE MAJOR MARKET PLAYERS (2015 AND 2016) 119
FIGURE 51 APPLE INC.: COMPANY SNAPSHOT 120
FIGURE 52 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT 124
FIGURE 53 SONY CORPORATION: COMPANY SNAPSHOT 128
FIGURE 54 VOXX INTERNATIONAL CORPORATION: COMPANY SNAPSHOT 132
FIGURE 55 HARMAN INTERNATIONAL INDUSTRIES, INCORPORATED: COMPANY SNAPSHOT 137
FIGURE 56 SENNHEISER ELECTRONIC GMBH & CO. KG: COMPANY SNAPSHOT 151

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