Oral Care/Oral Hygiene Market by Product (Toothbrush (Manual, Electric, Battery-Powered), Toothpaste, Mouthwash, Dental Floss, Teeth Whitening, Breath Freshener, Fixative), Distribution Channel (Consumer Store, Drug Store, Online) - Global Forecast to 2022

Table of Contents

1 INTRODUCTION 19

1.1 OBJECTIVES OF THE STUDY 19
1.2 MARKET DEFINITION 19
1.3 MARKET SCOPE 19
1.3.1 MARKETS COVERED 20
1.3.2 YEARS CONSIDERED FOR THE STUDY 20
1.4 CURRENCY 21
1.5 LIMITATIONS 21
1.6 STAKEHOLDERS 21

2 RESEARCH METHODOLOGY 22

2.1 RESEARCH APPROACH 22
2.1.1 SECONDARY SOURCES 23
2.1.1.1 Key data from secondary sources 23
2.1.2 PRIMARY SOURCES 24
2.1.2.1 Key data from primary sources 24
2.1.2.2 Key industry insights 25
2.2 MARKET SIZE ESTIMATION 26
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 28
2.4 MARKET SHARE ESTIMATION 29
2.5 ASSUMPTIONS FOR THE STUDY 29

3 EXECUTIVE SUMMARY 30
4 PREMIUM INSIGHTS 37

4.1 ORAL CARE: MARKET SNAPSHOT 37
4.2 ORAL CARE MARKET SIZE, BY TYPE, 2017 VS. 2022 37
4.3 GEOGRAPHIC SNAPSHOT: ORAL CARE MARKET (2016) 38
4.4 ORAL CARE MARKET: GEOGRAPHIC MIX 39
4.5 ORAL CARE MARKET: DEVELOPING VS. DEVELOPED COUNTRIES (2017–2022) 39

5 MARKET OVERVIEW 40

5.1 INTRODUCTION 41
5.2 MARKET DYNAMICS 41
5.2.1 MARKET DRIVERS 42
5.2.1.1 Growing awareness on oral hygiene 42
5.2.1.2 Technological advancements in oral care products 42
5.2.1.3 Rising incidence of dental caries and other periodontal diseases 43
5.2.2 MARKET RESTRAINTS 44
5.2.2.1 Competitive pricing pressure faced by prominent players 44
5.2.3 MARKET OPPORTUNITIES 44
5.2.3.1 Untapped emerging markets 44
5.2.3.2 Increasing online purchase of oral care products 46
5.2.4 MARKET CHALLENGES 46
5.2.4.1 High dependence on retail stores 46

6 ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT 47

6.1 INTRODUCTION 48
6.2 TOOTHPASTES 50
6.2.1 PASTES 52
6.2.2 GELS 53
6.2.3 POWDERS 54
6.2.4 POLISHES 55
6.3 TOOTHBRUSHES AND ACCESSORIES 56
6.3.1 TOOTHBRUSHES 57
6.3.1.1 Manual toothbrushes 60
6.3.1.2 Electric toothbrushes 61
6.3.1.3 Battery-powered toothbrushes 62
6.3.2 REPLACEMENT TOOTHBRUSH HEADS 63
6.4 MOUTHWASHES/RINSES 64
6.4.1 NON-MEDICATED MOUTHWASHES 66
6.4.2 MEDICATED MOUTHWASHES 67
6.5 DENTAL ACCESSORIES/ANCILLARIES 68
6.5.1 DENTAL FLOSSES 70
6.5.2 BREATH FRESHENERS 71
6.5.3 COSMETIC DENTAL WHITENING PRODUCTS 72
6.5.4 DENTAL WATER JETS 73
6.6 DENTURE PRODUCTS 74
6.6.1 FIXATIVES 76
6.6.2 OTHER DENTURE PRODUCTS 77
6.7 DENTAL PROSTHESIS CLEANING SOLUTIONS 78

7 ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL 79

7.1 INTRODUCTION 80
7.2 CONSUMER STORES 81
7.3 RETAIL PHARMACIES 82
7.4 ONLINE DISTRIBUTION 83
7.5 DENTAL DISPENSARIES 84
 

8 ORAL CARE/ORAL HYGIENE MARKET, BY REGION 86

8.1 INTRODUCTION 87
8.2 EUROPE 88
8.2.1 U.K. 94
8.2.2 GERMANY 99
8.2.3 FRANCE 103
8.2.4 ITALY 108
8.2.5 SPAIN 112
8.2.6 REST OF EUROPE 117
8.3 ASIA-PACIFIC 121
8.3.1 CHINA 126
8.3.2 JAPAN 131
8.3.3 INDIA 135
8.3.4 AUSTRALIA 139
8.3.5 REST OF ASIA-PACIFIC 142
8.4 NORTH AMERICA 146
8.4.1 U.S. 151
8.4.2 CANADA 155
8.5 LATIN AMERICA 159
8.6 MIDDLE EAST AND AFRICA 163

9 COMPETITIVE LANDSCAPE 167

9.1 MARKET SHARE ANALYSIS 167
9.2 VENDOR DIVE OVERVIEW 169
9.2.1 VANGUARDS 169
9.2.2 INNOVATORS 169
9.2.3 DYNAMIC PLAYERS 170
9.2.4 EMERGING PLAYERS 170
9.3 COMPETITIVE BENCHMARKING 171
9.3.1 BUSINESS STRATEGIES ADOPTED BY MAJOR PLAYERS IN THE ORAL CARE MARKET (26 COMPANIES) 171
9.3.2 ANALYSIS OF PRODUCT PORTFOLIO OF MAJOR PLAYERS IN THE ORAL CARE MARKET (26 COMPANIES) 172
*Top 26 companies analysed for this study are - Colgate-Palmolive Company (U.S.), The Procter & Gamble Company (U.S.), Unilever plc (U.K.), Glaxosmithkline plc (U.K.), GC Corporation (Japan), Koninklike Philips N.V. (Netherlands), Johnson & Johnson (U.S.), Lion Corporation (Japan), 3M Company (U.S.), Dr. Fresh LLC. (U.S.), Ivoclar Vivadent AG (Germany), Henkel KgaA (Germany), Jordan AS (Denmark), Panasonic Corporation (Japan), Sunstar Suisse S.A. (Switzerland), Church & Dwight Co., Inc. (U.S.), Dentaid (U.S.), Kao Corporation (Japan), LG Household & Health Care Ltd. (Japan), Dabur India Ltd. (India), Himalaya (India), Patanjali Ayurved Ltd. (India), Supersmile (U.S.) Ranir, LLC. (U.S.), Young Innovations, Inc. (U.S.), and Ultradent Products, Inc. (U.S.)
 

10 COMPANY PROFILES 173

(Overview, Products and Services, Financials, Strategy & Development)*
10.1 COLGATE-PALMOLIVE COMPANY 173
10.2 THE PROCTER & GAMBLE COMPANY 177
10.3 GLAXOSMITHKLINE PLC 181
10.4 UNILEVER PLC 185
10.5 KONINKLIJKE PHILIPS N.V. 188
10.6 JOHNSON & JOHNSON 192
10.7 GC CORPORATION 196
10.8 DR. FRESH, LLC 198
10.9 3M COMPANY 201
10.10 LION CORPORATION 204
10.11 CHURCH & DWIGHT CO., INC. 208
10.12 SUNSTAR SUISSE S.A. 212
*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.
11 APPENDIX 215

LIST OF TABLES

TABLE 1 RECENT LAUNCHES OF ADVANCED TOOTHBRUSHES 42
TABLE 2 GROWING AWARENESS ON ORAL HYGIENE TO DRIVE THE GLOBAL ORAL CARE MARKET DURING THE FORECAST PERIOD 43
TABLE 3 COMPETITIVE PRICING PRESSURE FACED BY PROMINENT PLAYERS MAY HINDER THE GROWTH OF THE ORAL CARE MARKET 44
TABLE 4 PER CAPITA CONSUMPTION OF TOOTHPASTES, BY COUNTRY, 2014 45
TABLE 5 RISING INCOME LEVELS IN EMERGING COUNTRIES 45
TABLE 6 UNTAPPED EMERGING MARKETS OFFER SIGNIFICANT GROWTH OPPORTUNITIES FOR PLAYERS IN THE MARKET 46
TABLE 7 HIGH DEPENDENCE ON RETAIL STORES: A MAJOR CHALLENGE FOR MARKET PLAYERS 46
TABLE 8 GLOBAL ORAL CARE MARKET SIZE, BY PRODUCT, 2015–2022 (USD BILLION) 48
TABLE 9 GLOBAL ORAL CARE MARKET SIZE, BY COUNTRY, 2015–2022 (USD BILLION) 49
TABLE 10 MAJOR BRANDS OF TOOTHPASTES 50
TABLE 11 GLOBAL TOOTHPASTES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 51
TABLE 12 GLOBAL TOOTHPASTES MARKET SIZE, BY COUNTRY/REGION,
2015–2022 (USD MILLION) 51
TABLE 13 GLOBAL PASTES MARKET SIZE, BY COUNTRY/REGION, 2015–2022 (USD MILLION) 52
TABLE 14 GLOBAL GELS MARKET SIZE, BY COUNTRY/REGION, 2015–2022 (USD MILLION) 53
TABLE 15 GLOBAL POWDERS MARKET SIZE, BY COUNTRY/REGION,
2015–2022 (USD MILLION) 54
TABLE 16 GLOBAL POLISHES MARKET SIZE, BY COUNTRY/REGION,
2015–2022 (USD MILLION) 55
TABLE 17 GLOBAL TOOTHBRUSHES AND ACCESSORIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 56
TABLE 18 GLOBAL TOOTHBRUSHES AND ACCESSORIES MARKET SIZE, BY COUNTRY/REGION, 2015–2022 (USD MILLION) 56
TABLE 19 MAJOR BRANDS OF TOOTHBRUSHES 57
TABLE 20 GLOBAL TOOTHBRUSHES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 58
TABLE 21 GLOBAL TOOTHBRUSHES MARKET SIZE, BY COUNTRY/REGION,
2015–2022 (USD MILLION) 59
TABLE 22 GLOBAL MANUAL TOOTHBRUSHES MARKET SIZE, BY COUNTRY/REGION,
2015–2022 (USD MILLION) 60
TABLE 23 GLOBAL ELECTRIC TOOTHBRUSHES MARKET SIZE, BY COUNTRY/REGION,
2015–2022 (USD MILLION) 61
TABLE 24 GLOBAL BATTERY-POWERED TOOTHBRUSHES MARKET SIZE,
BY COUNTRY/REGION, 2015–2022 (USD MILLION) 62
TABLE 25 GLOBAL REPLACEMENT TOOTHBRUSH HEADS MARKET SIZE,
BY COUNTRY/REGION, 2015–2022 (USD MILLION) 63
TABLE 26 MAJOR BRANDS OF MOUTHWASHES/RINSES 64
TABLE 27 GLOBAL MOUTHWASHES/RINSES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 64
TABLE 28 GLOBAL MOUTHWASHES/RINSES MARKET SIZE, BY COUNTRY/REGION,
2015–2022 (USD MILLION) 65
TABLE 29 GLOBAL NON-MEDICATED MOUTHWASHES/RINSES MARKET SIZE,
BY COUNTRY/REGION, 2015–2022 (USD MILLION) 66
TABLE 30 GLOBAL MEDICATED MOUTHWASHES/RINSES MARKET SIZE,
BY COUNTRY/REGION, 2015–2022 (USD MILLION) 67
TABLE 31 GLOBAL DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 68
TABLE 32 GLOBAL DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE,
BY COUNTRY/REGION, 2015–2022 (USD MILLION) 69
TABLE 33 GLOBAL DENTAL FLOSSES MARKET SIZE, BY COUNTRY/REGION,
2015–2022 (USD MILLION) 70
TABLE 34 GLOBAL BREATH FRESHENERS MARKET SIZE, BY COUNTRY/REGION,
2015–2022 (USD MILLION) 71
TABLE 35 GLOBAL COSMETIC DENTAL WHITENING PRODUCTS MARKET SIZE,
BY COUNTRY/REGION, 2015–2022 (USD MILLION) 72
TABLE 36 GLOBAL DENTAL WATER JETS MARKET SIZE, BY COUNTRY/REGION,
2015–2022 (USD MILLION) 73
TABLE 37 GLOBAL DENTURE PRODUCTS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 74
TABLE 38 GLOBAL DENTURE PRODUCTS MARKET SIZE, BY COUNTRY/REGION,
2015–2022 (USD MILLION) 75
TABLE 39 GLOBAL DENTURE FIXATIVES MARKET SIZE, BY COUNTRY/REGION,
2015–2022 (USD MILLION) 76
TABLE 40 GLOBAL OTHER DENTURE PRODUCTS MARKET SIZE, BY COUNTRY/REGION,
2015–2022 (USD MILLION) 77
TABLE 41 GLOBAL DENTAL PROSTHESIS CLEANING SOLUTIONS MARKET SIZE,
BY COUNTRY/REGION, 2015–2022 (USD MILLION) 78
TABLE 42 GLOBAL ORAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL,
2015–2022 (USD BILLION) 80
TABLE 43 GLOBAL ORAL CARE MARKET SIZE FOR CONSUMER STORES,
2015–2022 (USD MILLION) 81
TABLE 44 GLOBAL ORAL CARE MARKET SIZE FOR RETAIL PHARMACIES,
2015–2022 (USD MILLION) 82
TABLE 45 GLOBAL ORAL CARE MARKET SIZE FOR ONLINE DISTRIBUTION,
2015–2022 (USD MILLION) 83
TABLE 46 GLOBAL ORAL CARE MARKET SIZE FOR DENTAL DISPENSARIES,
2015–2022 (USD MILLION) 85
TABLE 47 GLOBAL ORAL CARE MARKET SIZE, BY REGION, 2015–2022 (USD BILLION) 88
TABLE 48 SPENDING ON ORAL HEALTHCARE SERVICES IN EUROPE,
BY COUNTRY (EUR BILLION) 89
TABLE 49 EUROPE: ORAL CARE MARKET SIZE, BY COUNTRY, 2015–2022 (USD MILLION) 91
TABLE 50 EUROPE: ORAL CARE MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 91
TABLE 51 EUROPE: TOOTHPASTES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 92
TABLE 52 EUROPE: TOOTHBRUSHES & ACCESSORIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 92
TABLE 53 EUROPE: TOOTHBRUSHES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 92
TABLE 54 EUROPE: MOUTHWASHES/RINSES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 93
TABLE 55 EUROPE: DENTURE PRODUCTS MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 93
TABLE 56 EUROPE: DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 93
TABLE 57 EUROPE: ORAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL,
2015–2022 (USD MILLION) 94
TABLE 58 NUMBER OF DENTAL PROFESSIONALS IN THE U.K. 95
TABLE 59 MACROINDICATORS FOR THE ORAL CARE MARKET IN THE U.K. 95
TABLE 60 MAJOR ORAL CARE BRANDS IN THE U.K. 95
TABLE 61 U.K.: ORAL CARE MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 96
TABLE 62 U.K.: TOOTHPASTES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 96
TABLE 63 U.K.: TOOTHBRUSHES & ACCESSORIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 97
TABLE 64 U.K.: TOOTHBRUSHES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 97
TABLE 65 U.K.: MOUTHWASHES/RINSES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 97
TABLE 66 U.K.: DENTURE PRODUCTS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 98
TABLE 67 U.K.: DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 98
TABLE 68 U.K.: ORAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL,
2015–2022 (USD MILLION) 98
TABLE 69 MACROINDICATORS FOR THE ORAL CARE MARKET IN GERMANY 99
TABLE 70 MAJOR ORAL CARE BRANDS IN GERMANY 100
TABLE 71 NUMBER OF DENTAL PROFESSIONALS IN GERMANY 100
TABLE 72 GERMANY: ORAL CARE MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 100
TABLE 73 GERMANY: TOOTHPASTES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 101
TABLE 74 GERMANY: TOOTHBRUSHES & ACCESSORIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 101
TABLE 75 GERMANY: TOOTHBRUSHES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 101
TABLE 76 GERMANY: MOUTHWASHES/RINSES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 102
TABLE 77 GERMANY: DENTURE PRODUCTS MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 102
TABLE 78 GERMANY: DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 102
TABLE 79 GERMANY: ORAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL,
2015–2022 (USD MILLION) 103
TABLE 80 NUMBER OF DENTAL PRACTITIONERS IN FRANCE 103
TABLE 81 MACROINDICATORS FOR THE ORAL CARE MARKET IN FRANCE 104
TABLE 82 MAJOR ORAL CARE BRANDS IN FRANCE 104
TABLE 83 FRANCE: ORAL CARE MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 105
TABLE 84 FRANCE: TOOTHPASTES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 105
TABLE 85 FRANCE: TOOTHBRUSHES & ACCESSORIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 106
TABLE 86 FRANCE: TOOTHBRUSHES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 106
TABLE 87 FRANCE: MOUTHWASHES/RINSES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 106
TABLE 88 FRANCE: DENTURE PRODUCTS MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 107
TABLE 89 FRANCE: DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 107
TABLE 90 FRANCE: ORAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL,
2015–2022 (USD MILLION) 107
TABLE 91 NUMBER OF DENTAL PROFESSIONALS IN ITALY 108
TABLE 92 MACROINDICATORS FOR THE ORAL CARE MARKET IN ITALY 108
TABLE 93 MAJOR ORAL CARE BRANDS IN ITALY 109
TABLE 94 ITALY: ORAL CARE MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 109
TABLE 95 ITALY: TOOTHPASTES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 109
TABLE 96 ITALY: TOOTHBRUSHES & ACCESSORIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 110
TABLE 97 ITALY: TOOTHBRUSHES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 110
TABLE 98 ITALY: MOUTHWASHES/RINSES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 110
TABLE 99 ITALY: DENTURE PRODUCTS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 111
TABLE 100 ITALY: DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 111
TABLE 101 ITALY: ORAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL,
2015–2022 (USD MILLION) 111
TABLE 102 NUMBER OF DENTAL PROFESSIONALS IN SPAIN 113
TABLE 103 MACROINDICATORS FOR THE ORAL CARE MARKET IN SPAIN 113
TABLE 104 MAJOR ORAL CARE BRANDS IN SPAIN 113
TABLE 105 SPAIN: ORAL CARE MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 114
TABLE 106 SPAIN: TOOTHPASTES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 114
TABLE 107 SPAIN: TOOTHBRUSHES & ACCESSORIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 115
TABLE 108 SPAIN: TOOTHBRUSHES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 115
TABLE 109 SPAIN: MOUTHWASHES/RINSES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 115
TABLE 110 SPAIN: DENTURE PRODUCTS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 116
TABLE 111 SPAIN: DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 116
TABLE 112 SPAIN: ORAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL,
2015–2022 (USD MILLION) 116
TABLE 113 ROE: ORAL CARE MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 118
TABLE 114 ROE: TOOTHPASTES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 118
TABLE 115 ROE: TOOTHBRUSHES & ACCESSORIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 119
TABLE 116 ROE: TOOTHBRUSHES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 119
TABLE 117 ROE: MOUTHWASHES/RINSES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 119
TABLE 118 ROE: DENTURE PRODUCTS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 120
TABLE 119 ROE: DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 120
TABLE 120 ROE: ORAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL,
2015–2022 (USD MILLION) 120
TABLE 121 ASIA-PACIFIC: ORAL CARE MARKET SIZE, BY COUNTRY, 2015–2022 (USD MILLION) 123
TABLE 122 ASIA-PACIFIC: ORAL CARE MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 123
TABLE 123 ASIA-PACIFIC: TOOTHPASTES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 124
TABLE 124 ASIA-PACIFIC: TOOTHBRUSHES & ACCESSORIES MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 124
TABLE 125 ASIA-PACIFIC: TOOTHBRUSHES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 124
TABLE 126 ASIA-PACIFIC: MOUTHWASHES/RINSES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 125
TABLE 127 ASIA-PACIFIC: DENTURE PRODUCTS MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 125
TABLE 128 ASIA-PACIFIC: DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 125
TABLE 129 ASIA-PACIFIC: ORAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL,
2015–2022 (USD MILLION) 126
TABLE 130 PER CAPITA CONSUMPTION OF TOOTHPASTES, BY COUNTRY, 2014 127
TABLE 131 IMPORT OF ORAL AND DENTAL HYGIENE PRODUCTS, BY COUNTRY,
2011–2015 (USD MILLION) 127
TABLE 132 MACROINDICATORS FOR THE ORAL CARE MARKET IN CHINA 128
TABLE 133 CHINA: ORAL CARE MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 128
TABLE 134 CHINA: TOOTHPASTES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 128
TABLE 135 CHINA: TOOTHBRUSHES & ACCESSORIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 129
TABLE 136 CHINA: TOOTHBRUSHES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 129
TABLE 137 CHINA: MOUTHWASHES/RINSES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 129
TABLE 138 CHINA: DENTURE PRODUCTS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 130
TABLE 139 CHINA: DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 130
TABLE 140 CHINA: ORAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL,
2015–2022 (USD MILLION) 130
TABLE 141 MACROINDICATORS FOR THE ORAL CARE MARKET IN JAPAN 131
TABLE 142 JAPAN: ORAL CARE MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 132
TABLE 143 JAPAN: TOOTHPASTES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 132
TABLE 144 JAPAN: TOOTHBRUSHES & ACCESSORIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 132
TABLE 145 JAPAN: TOOTHBRUSHES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 133
TABLE 146 JAPAN: MOUTHWASHES/RINSES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 133
TABLE 147 JAPAN: DENTURE PRODUCTS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 133
TABLE 148 JAPAN: DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 134
TABLE 149 JAPAN: ORAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL,
2015–2022 (USD MILLION) 134
TABLE 150 MACROINDICATORS FOR THE ORAL CARE MARKET IN INDIA 136
TABLE 151 INDIA: ORAL CARE MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 136
TABLE 152 INDIA: TOOTHPASTES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 136
TABLE 153 INDIA: TOOTHBRUSHES & ACCESSORIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 137
TABLE 154 INDIA: TOOTHBRUSHES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 137
TABLE 155 INDIA: MOUTHWASHES/RINSES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 137
TABLE 156 INDIA: DENTURE PRODUCTS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 138
TABLE 157 INDIA: DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 138
TABLE 158 INDIA: ORAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL,
2015–2022 (USD MILLION) 138
TABLE 159 AUSTRALIA: ORAL CARE MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 139
TABLE 160 AUSTRALIA: TOOTHPASTES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 140
TABLE 161 AUSTRALIA: TOOTHBRUSHES & ACCESSORIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 140
TABLE 162 AUSTRALIA: TOOTHBRUSHES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 140
TABLE 163 AUSTRALIA: MOUTHWASHES/RINSES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 141
TABLE 164 AUSTRALIA: DENTURE PRODUCTS MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 141
TABLE 165 AUSTRALIA: DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 141
TABLE 166 AUSTRALIA: ORAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL,
2015–2022 (USD MILLION) 142
TABLE 167 ROAPAC: ORAL CARE MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 143
TABLE 168 ROAPAC: TOOTHPASTES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 143
TABLE 169 ROAPAC: TOOTHBRUSHES & ACCESSORIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 143
TABLE 170 ROAPAC: TOOTHBRUSHES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 144
TABLE 171 ROAPAC: MOUTHWASHES/RINSES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 144
TABLE 172 ROAPAC: DENTURE PRODUCTS MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 144
TABLE 173 ROAPAC: DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 145
TABLE 174 ROAPAC: ORAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL,
2015–2022 (USD MILLION) 145
TABLE 175 NORTH AMERICA: ORAL CARE MARKET SIZE, BY COUNTRY,
2015–2022 (USD MILLION) 148
TABLE 176 NORTH AMERICA: ORAL CARE MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 148
TABLE 177 NORTH AMERICA: TOOTHPASTES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 148
TABLE 178 NORTH AMERICA: TOOTHBRUSHES & ACCESSORIES MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 149
TABLE 179 NORTH AMERICA: TOOTHBRUSHES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 149
TABLE 180 NORTH AMERICA: MOUTHWASHES/RINSES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 149
TABLE 181 NORTH AMERICA: DENTURE PRODUCTS MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 150
TABLE 182 NORTH AMERICA: DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE, BYPRODUCT, 2015–2022 (USD MILLION) 150
TABLE 183 NORTH AMERICA: ORAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL,
2015–2022 (USD MILLION) 150
TABLE 184 GROWING NUMBER OF DENTAL PRACTICES TO DRIVE THE ORAL CARE MARKET IN THE U.S. 152
TABLE 185 MACROINDICATORS FOR THE ORAL CARE MARKET IN THE U.S. 152
TABLE 186 U.S.: ORAL CARE MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 152
TABLE 187 U.S.: TOOTHPASTES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 153
TABLE 188 U.S.: TOOTHBRUSHES & ACCESSORIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 153
TABLE 189 U.S.: TOOTHBRUSHES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 153
TABLE 190 U.S.: MOUTHWASHES/RINSES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 154
TABLE 191 U.S.: DENTURE PRODUCTS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 154
TABLE 192 U.S.: DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 154
TABLE 193 U.S.: ORAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL,
2015–2022 (USD MILLION) 155
TABLE 194 MACROINDICATORS FOR THE ORAL CARE MARKET IN CANADA 156
TABLE 195 CANADA: ORAL CARE MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 156
TABLE 196 CANADA: TOOTHPASTES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 156
TABLE 197 CANADA: TOOTHBRUSHES & ACCESSORIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 157
TABLE 198 CANADA: TOOTHBRUSHES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 157
TABLE 199 CANADA: MOUTHWASHES/RINSES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 157
TABLE 200 CANADA: DENTURE PRODUCTS MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 158
TABLE 201 CANADA: DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 158
TABLE 202 CANADA: ORAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL,
2015–2022 (USD MILLION) 158
TABLE 203 LATIN AMERICA: ORAL CARE MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 160
TABLE 204 LATIN AMERICA: TOOTHPASTES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 160
TABLE 205 LATIN AMERICA: TOOTHBRUSHES & ACCESSORIES MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 160
TABLE 206 LATIN AMERICA: TOOTHBRUSHES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 161
TABLE 207 LATIN AMERICA: MOUTHWASHES/RINSES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 161
TABLE 208 LATIN AMERICA: DENTURE PRODUCTS MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 161
TABLE 209 LATIN AMERICA: DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE, BY PRODUCT, 2015–2022 (USD MILLION) 162
TABLE 210 LATIN AMERICA: ORAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL,
2015–2022 (USD MILLION) 162
TABLE 211 MIDDLE EAST AND AFRICA: ORAL CARE MARKET SIZE, BY PRODUCT,
2015–2022 (USD MILLION) 163
TABLE 212 MIDDLE EAST AND AFRICA: TOOTHPASTES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 164
TABLE 213 MIDDLE EAST AND AFRICA: TOOTHBRUSHES & ACCESSORIES MARKET SIZE,
BY PRODUCT, 2015–2022 (USD MILLION) 164
TABLE 214 MIDDLE EAST AND AFRICA: TOOTHBRUSHES MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 164
TABLE 215 MIDDLE EAST AND AFRICA: MOUTHWASHES/RINSES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 165
TABLE 216 MIDDLE EAST AND AFRICA: DENTURE PRODUCTS MARKET SIZE, BY TYPE,
2015–2022 (USD MILLION) 165
TABLE 217 MIDDLE EAST AND AFRICA: DENTAL ACCESSORIES/ANCILLARIES MARKET SIZE,
BY PRODUCT, 2015–2022 (USD MILLION) 165
TABLE 218 MIDDLE EAST AND AFRICA : ORAL CARE MARKET SIZE,
BY DISTRIBUTION CHANNEL, 2015–2022 (USD MILLION) 166

LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 22
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 25
FIGURE 3 BOTTOM-UP APPROACH 26
FIGURE 4 TOP-DOWN APPROACH 27
FIGURE 5 DATA TRIANGULATION METHODOLOGY 28
FIGURE 6 GLOBAL ORAL CARE MARKET SIZE, BY PRODUCT, 2017 VS. 2022 (USD BILLION) 30
FIGURE 7 GLOBAL TOOTHBRUSHES & ACCESSORIES MARKET SIZE, BY PRODUCT,
2017 VS. 2022 (USD BILLION) 31
FIGURE 8 GLOBAL TOOTHBRUSHES MARKET SIZE, BY TYPE, 2017 VS. 2022 (USD BILLION) 32
FIGURE 9 GLOBAL DENTAL ACCESSORIES MARKET SIZE, BY PRODUCT,
2017 VS. 2022 (USD BILLION) 33
FIGURE 10 GLOBAL ORAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL,
2017 VS. 2022 (USD BILLION) 34
FIGURE 11 GEOGRAPHIC SNAPSHOT: GLOBAL ORAL CARE MARKET 35
FIGURE 12 PRODUCT LAUNCHES—MAJOR GROWTH STRATEGY ADOPTED BY TOP PLAYERS 36
FIGURE 13 UNTAPPED EMERGING MARKETS PROVIDE GROWTH OPPORTUNITIES FOR THE ORAL CARE MARKET 37
FIGURE 14 TOOTHPASTES SEGMENT TO DOMINATE THE ORAL CARE MARKET DURING THE FORECAST PERIOD 37
FIGURE 15 U.S. DOMINATED THE ORAL CARE MARKET IN 2016 38
FIGURE 16 ASIA-PACIFIC TO REGISTER THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 39
FIGURE 17 DEVELOPING COUNTRIES TO REGISTER HIGHER GROWTH IN THE FORECAST PERIOD 39
FIGURE 18 ORAL CARE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 41
FIGURE 19 GEOGRAPHIC SNAPSHOT (2016): ORAL CARE MARKET IN CHINA TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 87
FIGURE 20 EUROPE: ORAL CARE MARKET SNAPSHOT 90
FIGURE 21 ASIA-PACIFIC ORAL CARE MARKET SNAPSHOT 122
FIGURE 22 NORTH AMERICA: ORAL CARE MARKET SNAPSHOT 147
FIGURE 23 GLOBAL ORAL CARE MARKET SHARE ANALYSIS, BY KEY PLAYER, 2016 167
FIGURE 24 GLOBAL TOOTHPASTE MARKET SHARE ANALYSIS, BY KEY PLAYER, 2016 168
FIGURE 25 GLOBAL MOUTHWASH MARKET SHARE ANALYSIS, BY KEY PLAYER, 2016 169
FIGURE 26 MNM DIVE-VENDORDCOMPARISON MATRIX: ORAL CARE MARKET 170
FIGURE 27 COLGATE-PALMOLIVE COMPANY: COMPANY SNAPSHOT (2016) 173
FIGURE 28 THE PROCTER & GAMBLE COMPANY: COMPANY SNAPSHOT (2016) 177
FIGURE 29 GLAXOSMITHKLINE PLC: COMPANY SNAPSHOT (2016) 181
FIGURE 30 UNILEVER PLC: COMPANY SNAPSHOT (2016) 185
FIGURE 31 KONINKLIJKE PHILIPS N.V.: COMPANY SNAPSHOT (2016) 188
FIGURE 32 JOHNSON & JOHNSON: COMPANY SNAPSHOT (2016) 192
FIGURE 33 3M COMPANY: COMPANY SNAPSHOT (2016) 201
FIGURE 34 LION CORPORATION: COMPANY SNAPSHOT (2016) 204
FIGURE 35 CHURCH & DWIGHT CO, INC.: COMPANY SNAPSHOT (2016) 208
FIGURE 36 SUNSTAR SUISSE S.A.: COMPANY SNAPSHOT (2016) 212
FIGURE 37 KNOWLEDGE STORE SNAPSHOT 222
FIGURE 38 KNOWLEDGE STORE: HEALTHCARE INDUSTRY SNAPSHOT 223

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