Microprocessor and GPU Market by Application (Consumer Electronics, Server, Automotive, BFSI, Industrial), Architecture (X86, ARM, MIPS, Power), GPU by Type (Discrete, Integrated), and Geography - Global Forecast to 2022

Table of Contents

1 INTRODUCTION 16

1.1 OBJECTIVES OF THE STUDY 16
1.2 DEFINITION 16
1.3 STUDY SCOPE 17
1.3.1 MARKETS COVERED 17
1.3.2 YEARS CONSIDERED FOR THE STUDY 18
1.4 CURRENCY 18
1.5 LIMITATIONS 18
1.6 STAKEHOLDERS 19

2 RESEARCH METHODOLOGY 20

2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.1.1 Key data from secondary sources 21
2.1.2 PRIMARY DATA 22
2.1.2.1 Key data from primary sources 22
2.1.2.2 Key industry insights 23
2.1.2.3 Breakdown of primaries 23
2.2 MARKET SIZE ESTIMATION 24
2.2.1 BOTTOM-UP APPROACH 24
2.2.2 TOP-DOWN APPROACH 25
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 26
2.4 RESEARCH ASSUMPTIONS 27

3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS 32

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL MICROPROCESSOR MARKET 32
4.2 MICROPROCESSOR MARKET, BY ARCHITECTURE 33
4.3 MICROPROCESSOR MARKET, BY APPLICATION AND ARCHITECTURE 33
4.4 REGIONAL ANALYSIS OF THE MICROPROCESSOR MARKET 34
4.5 MICROPROCESSOR MARKET SIZE, BY COUNTRY 35
4.6 MICROPROCESSOR MARKET, BY CONSUMER ELECTRONICS APPLICATION 35

5 MARKET OVERVIEW 36

5.1 INTRODUCTION 36
5.2 MARKET DYNAMICS 36
5.2.1 DRIVERS 37
5.2.1.1 Growing market for wearable devices, especially smartwatches 37
5.2.1.2 Migration of data from on-premise environments to cloud-based server environments driving the growth for server processors 37
5.2.1.3 Growing impact of Internet of Things (IoT) 38
5.2.2 RESTRAINTS 39
5.2.2.1 Growing preference toward portable devices over larger computing devices affecting the sales of processors for personal computers 39
5.2.2.2 Low-cost solution affecting the revenues of many major companies in this industry 39
5.2.3 OPPORTUNITIES 40
5.2.3.1 Increasing usage of electronics in automobiles offering a growth opportunity for low-power processors 40
5.2.3.2 Widening artificial intelligence (AI) applications 40
5.2.4 CHALLENGES 41
5.2.4.1 Rapid technological changes in markets requiring the development of new technologies and products 41
5.3 BURNING ISSUES 41
5.3.1 ACHIEVING A BALANCE BETWEEN COMPUTING PERFORMANCE AND POWER CONSUMPTION 41
5.4 WINNING IMPERATIVES 42
5.4.1 UBIQUITOUS COMPUTING 42

6 INDUSTRY TRENDS 43

6.1 INTRODUCTION 43
6.2 VALUE CHAIN ANALYSIS 43
6.3 SUPPLY CHAIN ANALYSIS 44
6.4 PORTER’S FIVE FORCES ANALYSIS 46
6.4.1 THREAT OF NEW ENTRANTS 47
6.4.2 BARGAINING POWER OF SUPPLIERS 48
6.4.3 THREAT OF SUBSTITUTES 48
6.4.4 BARGAINING POWER OF BUYERS 49
6.4.5 INTENSITY OF COMPETITIVE RIVALRY 49

7 MICROPROCESSOR MARKET, BY ARCHITECTURE 50

7.1 INTRODUCTION 51
7.2 X86 53
7.3 ARM 55
7.4 MIPS 56
7.5 POWER 58
7.6 SPARC 59

8 MICROPROCESSOR MARKET, BY APPLICATION 61

8.1 INTRODUCTION 62
8.2 CONSUMER ELECTRONICS 64
8.2.1 DESKTOPS 67
8.2.2 LAPTOPS 67
8.2.3 SMARTPHONES 67
8.2.4 TABLETS 67
8.2.5 EMBEDDED CONSUMER ELECTRONICS 68
8.2.5.1 Smart TVs 70
8.2.5.2 Smart watches 70
8.2.5.3 E-readers 70
8.2.5.4 Gaming consoles 70
8.2.5.5 Smart eyewear 71
8.2.5.6 Digital media boxes 71
8.3 SERVER 72
8.4 AUTOMOTIVE 73
8.4.1 INFOTAINMENT 74
8.4.2 ADVANCED DRIVER ASSISTANCE SYSTEMS (ADAS) 74
8.5 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 76
8.5.1 AUTOMATED TELLER MACHINE (ATM) 76
8.5.2 POINT OF SALE (POS) 77
8.6 AEROSPACE & DEFENSE 78
8.6.1 UNMANNED AERIAL VEHICLES 79
8.6.2 AVIONICS AND DEFENSE SYSTEMS 79
8.7 MEDICAL 80
8.8 INDUSTRIAL 82
8.8.1 HUMAN–MACHINE INTERFACE (HMI) 84
8.8.2 MACHINE VISION 84
8.8.3 ROBOTICS 84
8.8.4 AUTOMATED GUIDED VEHICLES 84
8.8.5 BUILDING AUTOMATION 85

9 GRAPHICS PROCESSING UNIT (GPU) MARKET BASED ON TYPE & APPLICATION 87

9.1 INTRODUCTION 88
9.2 DISCRETE GRAPHICS 88
9.3 INTEGRATED GRAPHICS 89

10 GEOGRAPHIC ANALYSIS 93

10.1 INTRODUCTION 94
10.2 AMERICAS 96
10.2.1 US 98
10.2.2 CANADA 98
10.2.3 MEXICO 99
10.2.4 SOUTH AMERICA 99
10.3 EUROPE 99
10.3.1 GERMANY 102
10.3.2 UK 102
10.3.3 FRANCE 103
10.3.4 REST OF EUROPE 103
10.4 ASIA PACIFIC 103
10.4.1 CHINA 106
10.4.2 INDIA 106
10.4.3 JAPAN 107
10.4.4 REST OF APAC 107
10.5 REST OF THE WORLD 107

11 COMPETITIVE LANDSCAPE 110

11.1 OVERVIEW 110
11.2 COMPETITIVE SCENARIO 111
11.2.1 NEW PRODUCT LAUNCHES 112
11.2.2 PARTNERSHIPS, ACQUISITIONS, EXPANSIONS, AND AGREEMENTS 113
11.3 DIVE CHART OVERVIEW 114
11.3.1 VANGUARDS 114
11.3.2 DYNAMIC PLAYERS 114
11.3.3 INNOVATORS 115
11.3.4 EMERGING PLAYERS 115
11.4 BUSINESS STRATEGY (FOR ALL 25 PLAYERS) 116
11.5 PRODUCT OFFERINGS (FOR ALL 25 PLAYERS) 117
*Top 25 cmpanies analysed for this study are - Actions Technology; Allwinner Technology CO., Ltd. ; Ambarella; Advanced Micro Devices, Inc; Amlogic(CA)Co., Inc.; Applied Micro Circuits Corporation; Broadcom; Cavium; Fujitsu; Hisilicon Technologies Co., Ltd; IBM Corporation; Intel Corporation; Marvell; MediaTek Inc; Microchip Technology Inc. ; NXP Semiconductors; Oracle; Qualcomm Technologies, Inc; Renesas Electronics Corporation; Fuzhou Rockchip Electronics Co., Ltd; Samsung; Spreadtrum Communications Inc.; Texas Instruments Incorporated; Toshiba Corporation.

12 COMPANY PROFILES 118

(Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View)*
12.1 INTRODUCTION 118
12.2 ADVANCED MICRO DEVICES INC 119
12.3 QUALCOMM TECHNOLOGIES, INC. 123
12.4 TEXAS INSTRUMENTS INCORPORATED 129
12.5 IBM CORPORATION 133
12.6 RENESAS ELECTRONICS CORPORATION 136
12.7 INTEL CORPORATION 139
12.8 BROADCOM LIMITED 145
12.9 NXP SEMICONDUCTORS* 148
12.10 MICROCHIP TECHNOLOGY INC. 152
12.11 MARVELL TECHNOLOGY GROUP, LTD. 155
12.12 MEDIATEK INC 160
12.13 SAMSUNG ELECTRONICS CO., LTD. 164
12.14 TOSHIBA 168
12.15 SPREADTRUM COMMUNICATIONS INC. 171
12.16 NVIDIA CORPORATION 174
12.17 ALLWINNER TECHNOLOGY CO., LTD. 179
*Details on Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.
13 APPENDIX 181

LIST OF TABLES

TABLE 1 RECENT SMARTWATCH DEVICE ACQUISITIONS 37
TABLE 2 RECENT IOT ACQUISITIONS 38
TABLE 3 MICROPROCESSOR MARKET, BY ARCHITECTURE, 2014–2022 (USD MILLION) 52
TABLE 4 MICROPROCESSOR MARKET, BY ARCHITECTURE, 2014–2022 (MILLION UNITS) 52
TABLE 5 MICROPROCESSOR MARKET FOR X86 ARCHITECTURE, BY APPLICATION,
2014–2022 (USD MILLION) 54
TABLE 6 MICROPROCESSOR MARKET FOR X86 ARCHITECTURE, BY APPLICATION
2014–2022 (MILLION UNITS) 54
TABLE 7 MICROPROCESSOR MARKET FOR ARM ARCHITECTURE, BY APPLICATION,
2014–2022 (USD MILLION) 55
TABLE 8 MICROPROCESSOR MARKET FOR ARM ARCHITECTURE, BY APPLICATION,
2014–2022 (MILLION UNITS) 56
TABLE 9 MICROPROCESSOR MARKET FOR MIPS ARCHITECTURE, BY APPLICATION,
2014–2022 (USD MILLION) 57
TABLE 10 MICROPROCESSOR MARKET FOR MIPS ARCHITECTURE, BY APPLICATION,
2014–2022 (MILLION UNITS) 57
TABLE 11 MICROPROCESSOR MARKET FOR POWER ARCHITECTURE, BY APPLICATION,
2014–2022 (USD MILLION) 58
TABLE 12 MICROPROCESSOR MARKET FOR POWER ARCHITECTURE, BY APPLICATION,
2014–2022 (THOUSANDS UNITS) 59
TABLE 13 MICROPROCESSOR MARKET FOR SPARC ARCHITECTURE, BY APPLICATION,
2014–2022, (USD MILLION) (THOUSANDS UNITS) 60
TABLE 14 MICROPROCESSOR MARKET, BY APPLICATION, 2014–2022 (USD MILLION) 63
TABLE 15 MICROPROCESSOR MARKET, BY APPLICATION, 2014–2022 (MILLION UNITS) 64
TABLE 16 MICROPROCESSOR MARKET FOR CONSUMER ELECTRONICS APPLICATION, BY TYPE, 2014–2022 (USD MILLION) 66
TABLE 17 MICROPROCESSOR MARKET FOR CONSUMER ELECTRONICS APPLICATION, BY TYPE, 2014–2022 (MILLION UNITS) 66
TABLE 18 MICROPROCESSOR MARKET FOR EMBEDDED CONSUMER ELECTRONICS APPLICATION, BY TYPE, 2014–2022 (USD MILLION) 69
TABLE 19 MICROPROCESSOR MARKET FOR EMBEDDED CONSUMER ELECTRONICS APPLICATION, BY TYPE, 2014–2022 (MILLION UNITS) 69
TABLE 20 MICROPROCESSOR MARKET FOR CONSUMER ELECTRONICS, BY REGION,
2014–2022 (USD MILLION) 71
TABLE 21 MICROPROCESSOR MARKET FOR CONSUMER ELECTRONICS, BY REGION,
2014–2022 (MILLION UNITS) 72
TABLE 22 MICROPROCESSOR MARKET FOR SERVER, BY REGION, 2014–2022 (USD MILLION) 72
TABLE 23 MICROPROCESSOR MARKET FOR SERVER, BY REGION,
2014–2022 (MILLION UNITS) 73
TABLE 24 MICROPROCESSOR MARKET FOR AUTOMOTIVE, BY TYPE,
BY 2014–2022 (USD MILLION) 74
TABLE 25 MICROPROCESSOR MARKET FOR AUTOMOTIVE, BY TYPE,
2014–2022 (MILLION UNITS) 74
TABLE 26 MICROPROCESSOR MARKET FOR AUTOMOTIVE, BY REGION,
2014–2022 (USD MILLION) 75
TABLE 27 MICROPROCESSOR MARKET FOR AUTOMOTIVE, BY REGION,
2014–2022 (MILLION UNITS) 75
TABLE 28 MICROPROCESSOR MARKET FOR BFSI, BY TYPE, 2014–2022 (USD MILLION) 76
TABLE 29 MICROPROCESSOR MARKET FOR BFSI, BY TYPE, 2014–2022 (MILLION UNITS) 76
TABLE 30 MICROPROCESSOR MARKET FOR BFSI, BY REGION, 2014–2022 (USD MILLION) 77
TABLE 31 MICROPROCESSOR MARKET FOR BFSI, BY REGION, 2014–2022 (MILLION UNITS) 77
TABLE 32 MICROPROCESSOR MARKET FOR AEROSPACE & DEFENSE, BY TYPE,
2014–2022 (USD MILLION) 78
TABLE 33 MICROPROCESSOR MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY TYPE, 2014–2022 (MILLION UNITS) 78
TABLE 34 MICROPROCESSOR MARKET FOR AEROSPACE & DEFENSE, BY REGION,
2014–2022 (USD MILLION) 79
TABLE 35 MICROPROCESSOR MARKET FOR AEROSPACE & DEFENSE, BY REGION,
2014–2022 (MILLION UNITS) 80
TABLE 36 MICROPROCESSOR MARKET FOR MEDICAL, BY REGION, 2014–2022 (USD MILLION) 81
TABLE 37 MICROPROCESSOR MARKET FOR MEDICAL, BY REGION,
2014–2022 (MILLION UNITS) 82
TABLE 38 MICROPROCESSOR MARKET FOR INDUSTRIAL, BY TYPE, 2014–2022 (USD MILLION) 83
TABLE 39 MICROPROCESSOR MARKET FOR INDUSTRIAL, BY TYPE,
2014–2022 (MILLION UNITS) 83
TABLE 40 MICROPROCESSOR MARKET FOR INDUSTRIAL, BY REGION,
2014–2022 (USD MILLION) 85
TABLE 41 MICROPROCESSOR MARKET FOR INDUSTRIAL, BY REGION,
2014–2022 (MILLION UNITS) 86
TABLE 42 GRAPHICS PROCESSING UNIT MARKET, BY TYPE, 2014–2022 (USD MILLION) 89
TABLE 43 GRAPHICS PROCESSING UNIT MARKET, BY TYPE, 2014–2022 (MILLION UNITS) 90
TABLE 44 GRAPHICS PROCESSING UNIT MARKET, BY REGION, 2014–2022 (USD MILLION) 90
TABLE 45 GRAPHICS PROCESSING UNIT MARKET, BY REGION, 2014–2022 (MILLION UNITS) 90
TABLE 46 GRAPHICS PROCESSING UNIT MARKET, BY APPLICATION,
2014–2022 (USD MILLION) 91
TABLE 47 GRAPHICS PROCESSING UNIT MARKET, BY APPLICATION,
2014–2022 (MILLION UNITS) 92
TABLE 48 MICROPROCESSOR MARKET, BY REGION, 2014–2022 (USD MILLION) 95
TABLE 49 MICROPROCESSOR MARKET, BY REGION, 2014–2022 (MILLION UNITS) 95
TABLE 50 MICROPROCESSOR MARKET IN AMERICAS, BY APPLICATION,
2014–2022 (USD MILLION) 97
TABLE 51 MICROPROCESSOR MARKET IN AMERICAS, BY APPLICATION,
2014–2022 (MILLION UNITS) 97
TABLE 52 MICROPROCESSOR AND GPU MARKET IN AMERICAS, BY TYPE,
2014–2022 (USD MILLION) 98
TABLE 53 MICROPROCESSOR MARKET IN AMERICAS, BY COUNTRY,
2014–2022 (USD MILLION) 98
TABLE 54 MICROPROCESSOR MARKET IN EUROPE, BY APPLICATION,
2014–2022 (USD MILLION) 101
TABLE 55 MICROPROCESSOR MARKET IN EUROPE, BY APPLICATION,
2014–2022 (MILLION UNITS) 101
TABLE 56 MICROPROCESSOR AND GPU MARKET IN EUROPE, BY TYPE,
2014–2022 (USD MILLION) 102
TABLE 57 MICROPROCESSOR MARKET IN EUROPE, BY COUNTRY, 2014–2022 (USD MILLION) 102
TABLE 58 MICROPROCESSOR MARKET IN APAC, BY APPLICATION, 2014–2022 (USD MILLION) 105
TABLE 59 MICROPROCESSOR MARKET IN APAC, BY APPLICATION,
2014–2022 (MILLION UNITS) 105
TABLE 60 MICROPROCESSOR AND GPU MARKET IN APAC, BY TYPE,
2014–2022 (USD MILLION) 106
TABLE 61 MICROPROCESSOR MARKET IN APAC, BY COUNTRY, 2014–2022 (USD MILLION) 106
TABLE 62 MICROPROCESSOR MARKET IN ROW, BY APPLICATION, 2014–2022 (USD MILLION) 108
TABLE 63 MICROPROCESSOR MARKET IN ROW, BY APPLICATION,
2014–2022 (MILLION UNITS) 109
TABLE 64 MICROPROCESSOR AND GPU MARKET IN ROW, BY TYPE,
2014–2022 (USD MILLION) 109
TABLE 65 10 MOST RECENT NEW PRODUCT LAUNCHES IN THE MICROPROCESSOR AND GPU MARKET 112
TABLE 66 PARTNERSHIPS, ACQUISITIONS, EXPANSIONS, AND AGREEMENTS IN
THE MICROPROCESSOR AND GPU MARKET 113

LIST OF FIGURES

FIGURE 1 MICROPROCESSOR SYSTEM MARKET SEGMENTATION 17
FIGURE 2 MICROPROCESSOR SYSTEM MARKET: RESEARCH DESIGN 20
FIGURE 3 BOTTOM-UP APPROACH TO ARRIVE AT THE MARKET SIZE 24
FIGURE 4 TOP-DOWN APPROACH TO ARRIVE AT THE MARKET SIZE 25
FIGURE 5 DATA TRIANGULATION 26
FIGURE 6 ASSUMPTIONS OF THE RESEARCH STUDY 27
FIGURE 7 CONSUMER ELECTRONICS EXPECTED TO HOLD A LARGER MARKET SHARE THAN ALL OTHER APPLICATIONS BY 2022 29
FIGURE 8 X86 ARCHITECTURE TO HOLD THE LARGEST MARKET SHARE IN 2017 29
FIGURE 9 AUTOMOTIVE APPLICATIONS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 30
FIGURE 10 APAC TO BE THE FASTEST-GROWING MARKET FOR MICROPROCESSORS DURING THE FORECAST PERIOD 31
FIGURE 11 RISING DEMAND FOR WEARABLE DEVICES EXPECTED TO INCREASE THE DEMAND FOR MICROPROCESSORS DURING THE FORECAST PERIOD 32
FIGURE 12 X86 AND ARM ARCHITECTURE TO LEAD THE MICROPROCESSOR MARKET DURING THE FORECAST PERIOD 33
FIGURE 13 CONSUMER ELECTRONICS EXPECTED TO HOLD THE LARGEST SHARE OF
THE MICROPROCESSOR MARKET BY 2022 33
FIGURE 14 APAC EXPECTED TO WITNESS THE HIGHEST GROWTH RATE IN
THE MICROPROCESSOR MARKET BY 2022 34
FIGURE 15 MICROPROCESSOR MARKET IN CHINA EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 35
FIGURE 16 SMARTPHONE APPLICATION EXPECTED TO HOLD THE LARGEST MARKET SHARE OF THE MICROPROCESSOR MARKET DURING FORECAST PERIOD 35
FIGURE 17 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING THE FABRICATION AND PACKAGING, AND MASS PRODUCTION PHASES 43
FIGURE 18 SUPPLY CHAIN ANALYSIS 45
FIGURE 19 OVERVIEW OF PORTER’S FIVE FORCES ANALYSIS (2016) 46
FIGURE 20 PORTER’S FIVE FORCES ANALYSIS : IMPACT ANALYSIS FOR THE MICROPROCESSOR MARKET 47
FIGURE 21 MEDIUM IMPACT OF THREAT OF NEW ENTRANTS 47
FIGURE 22 MEDIUM IMPACT OF BARGAINING POWER OF SUPPLIERS 48
FIGURE 23 HIGH IMPACT OF THREAT OF SUBSTITUTES 48
FIGURE 24 HIGH IMPACT OF BARGAINING POWER OF BUYERS 49
FIGURE 25 HIGH IMPACT OF INTENSITY OF COMPETITIVE RIVALRY 49
FIGURE 26 GLOBAL MICROPROCESSOR MARKET BY ARCHITECTURE 51
FIGURE 27 ARM ARCHITECTURE TO WITNESS THE HIGHEST GROWTH RATE IN THE MICROPROCESSOR MARKET DURING THE FORECAST PERIOD 53
FIGURE 28 MICROPROCESSOR MARKET, BY APPLICATION 62
FIGURE 29 AUTOMOTIVE TO BE THE FASTEST-GROWING APPLICATION OF THE MICROPROCESSOR MARKET DURING THE FORECAST PERIOD 63
FIGURE 30 SUBSEGMENTS OF CONSUMER ELECTRONICS MARKET 65
FIGURE 31 EMBEDDED CONSUMER ELECTRONICS IS THE FASTEST-GROWING APPLICATION OF THE MICROPROCESSOR MARKET DURING THE FORECAST PERIOD 65
FIGURE 32 SMART EYEWEAR TO BE THE FASTEST-GROWING APPLICATION IN THE MICROPROCESSOR MARKET DURING THE FORECAST PERIOD 68
FIGURE 33 AMERICAS TO HOLD THE LARGEST SHARE OF THE MICROPROCESSOR MARKET FOR THE AUTOMOTIVE APPLICATION DURING THE FORECAST PERIOD 73
FIGURE 34 AMERICAS TO HOLD THE LARGEST SHARE OF THE MEDICAL APPLICATION OF
THE MICROPROCESSOR MARKET DURING THE FORECAST PERIOD 81
FIGURE 35 SUBSEGMENTS OF THE INDUSTRIAL MARKET 82
FIGURE 36 AUTOMATED GUIDED VEHICLE TO BE THE FASTEST-GROWING APPLICATION IN
THE MICROPROCESSOR MARKET DURING THE FORECAST PERIOD 85
FIGURE 37 GRAPHICS PROCESSING MARKET, BY TYPE 88
FIGURE 38 DISCRETE GPU TO HOLD A LARGER SHARE OF THE GPU MARKET DURING
THE FORECAST PERIOD 89
FIGURE 39 AUTOMOTIVE EXPECTED TO BE THE FASTEST-GROWING APPLICATION OF
THE GPU MARKET DURING THE FORECAST PERIOD 91
FIGURE 40 MICROPROCESSOR MARKET: GEOGRAPHIC SNAPSHOT 94
FIGURE 41 AMERICAS: MICROPROCESSOR MARKET SNAPSHOT 96
FIGURE 42 EUROPE: MICROPROCESSOR MARKET SNAPSHOT 100
FIGURE 43 ASIA PACIFIC: MICROPROCESSOR MARKET SNAPSHOT 104
FIGURE 44 ROW: MICROPROCESSOR MARKET SNAPSHOT 108
FIGURE 45 COMPANIES IN THE MICROPROCESSOR MARKET ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY BETWEEN JANUARY 2014 AND
MARCH 2017 110
FIGURE 46 MICROPROCESSOR AND GPU MARKET EVALUATION FRAMEWORK 111
FIGURE 47 BATTLE FOR THE MARKET SHARE 111
FIGURE 48 DIVE CHART (DYNAMIC, INNOVATORS, VANGUARDS, AND EMERGING PLAYERS) 114
FIGURE 49 ADVANCED MICRO DEVICES INC.: COMPANY SNAPSHOT 119
FIGURE 50 ADVANCED MICRO DEVICES INC: PRODUCT OFFERING PARAMETERS 120
FIGURE 51 ADVANCED MICRO DEVICES INC: BUSINESS STRATEGY PARAMETERS 121
FIGURE 52 QUALCOMM TECHNOLOGIES, INC.: COMPANY SNAPSHOT 123
FIGURE 53 QUALCOMM TECHNOLOGIES, INC.: PRODUCT OFFERING PARAMETERS 124
FIGURE 54 QUALCOMM TECHNOLOGIES, INC.: BUSINESS STRATEGY PARAMETERS 125
FIGURE 55 TEXAS INSTRUMENTS INCORPORATED : COMPANY SNAPSHOT 129
FIGURE 56 TEXAS INSTRUMENTS INCORPORATED: PRODUCT OFFERING PARAMETERS 130
FIGURE 57 TEXAS INSTRUMENTS INCORPORATED: BUSINESS STRATEGY PARAMETERS 131
FIGURE 58 IBM CORPORATION: COMPANY SNAPSHOT 133
FIGURE 59 IBM CORPORATION: PRODUCT OFFERING PARAMETERS 134
FIGURE 60 IBM CORPORATION: BUSINESS STRATEGY PARAMETERS 135
FIGURE 61 RENESAS ELECTRONICS CORPORATION: COMPANY SNAPSHOT 136
FIGURE 62 RENESAS ELECTRONICS CORPORATION: PRODUCT OFFERING PARAMETERS 137
FIGURE 63 RENESAS ELECTRONICS CORPORATION: BUSINESS STRATEGY PARAMETERS 138
FIGURE 64 INTEL CORPORATION: COMPANY SNAPSHOT 139
FIGURE 65 INTEL CORPORATION: PRODUCT OFFERING PARAMETERS 140
FIGURE 66 INTEL CORPORATION: BUSINESS STRATEGY PARAMETERS 141
FIGURE 67 BROADCOM LIMITED: COMPANY SNAPSHOT 145
FIGURE 68 BROADCOM LIMITED: PRODUCT OFFERING PARAMETERS 146
FIGURE 69 BROADCOM LIMITED: BUSINESS STRATEGY PARAMETERS 147
FIGURE 70 NXP SEMICONDUCTORS: COMPANY SNAPSHOT 148
FIGURE 71 NXP SEMICONDUCTORS: PRODUCT OFFERING PARAMETERS 149
FIGURE 72 NXP SEMICONDUCTORS: BUSINESS STRATEGY PARAMETERS 150
FIGURE 73 MICROCHIP TECHNOLOGY INC.: COMPANY SNAPSHOT 152
FIGURE 74 MICROCHIP TECHNOLOGY INC.: PRODUCT OFFERING PARAMETERS 153
FIGURE 75 MICROCHIP TECHNOLOGY INC.: BUSINESS STRATEGY PARAMETERS 154
FIGURE 76 MARVELL TECHNOLOGY GROUP, LTD.: COMPANY SNAPSHOT 155
FIGURE 77 MARVELL TECHNOLOGY GROUP, LTD.: PRODUCT OFFERING PARAMETERS 156
FIGURE 78 MARVELL TECHNOLOGY GROUP, LTD.: BUSINESS STRATEGY PARAMETERS 157
FIGURE 79 MEDIATEK INC.: COMPANY SNAPSHOT 160
FIGURE 80 MEDIATEK INC: PRODUCT OFFERING PARAMETERS 161
FIGURE 81 MEDIATEK INC: BUSINESS STRATEGY PARAMETERS 162
FIGURE 82 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT 164
FIGURE 83 SAMSUNG ELECTRONICS CO., LTD.: PRODUCT OFFERING PARAMETERS 165
FIGURE 84 SAMSUNG ELECTRONICS CO., LTD.: BUSINESS STRATEGY PARAMETERS 166
FIGURE 85 TOSHIBA: COMPANY SNAPSHOT 168
FIGURE 86 TOSHIBA: PRODUCT OFFERING PARAMETERS 169
FIGURE 87 TOSHIBA: BUSINESS STRATEGY PARAMETERS 169
FIGURE 88 SPREADTRUM COMMUNICATIONS INC.: PRODUCT OFFERING PARAMETERS 171
FIGURE 89 SPREADTRUM COMMUNICATIONS INC.: BUSINESS STRATEGY PARAMETERS 172
FIGURE 90 NVIDIA CORPORATION: COMPANY SNAPSHOT 174
FIGURE 91 NVIDIA CORPORATION: PRODUCT OFFERING PARAMETERS 175
FIGURE 92 NVIDIA CORPORATION: BUSINESS STRATEGY PARAMETERS 176
FIGURE 93 ALLWINNER TECHNOLOGY CO., LTD.: PRODUCT OFFERING PARAMETERS 179
FIGURE 94 ALLWINNER TECHNOLOGY CO., LTD.: BUSINESS STRATEGY PARAMETERS 180

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