Generator Sales Market by Type (Diesel, Gas), Application (Standby, Peak Shaving, Continuous Power), Power Rating (<100, 100–350, 351–1,000, >1,000 kVA), End-User (Residential, Commercial, and Industrial), and Region - Global Forecast to 2021

Table of Contents

1 INTRODUCTION 15

1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.2.1 GENERATORS (GENSETS) 15
1.2.1.1 By Type 15
1.2.1.2 By Power Range 15
1.2.1.3 By Application 15
1.2.1.4 By End-User 15
1.3 MARKET SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 REGIONAL SCOPE 17
1.3.3 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 18
1.5 LIMITATION 18
1.6 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19

2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.1.1 KEY DATA FROM SECONDARY SOURCES 20
2.1.2 PRIMARY DATA 21
2.1.2.1 KEY DATA FROM PRIMARY SOURCES 21
2.1.3 KEY INDUSTRY INSIGHTS 22
2.1.4 BREAKDOWN OF PRIMARIES 22
2.2 MARKET SIZE ESTIMATION 23
2.2.1 BOTTOM-UP APPROACH 23
2.2.2 TOP-DOWN APPROACH 24
2.3 DATA TRIANGULATION 25
2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS 26
2.4.1 ASSUMPTIONS 26

3 EXECUTIVE SUMMARY 27

3.1 INTRODUCTION 27
3.1.1 HISTORICAL BACKDROP 27
3.1.2 CURRENT SCENARIO 28
3.2 FUTURE OUTLOOK 29
3.3 CONCLUSION 31
 

4 PREMIUM INSIGHTS 32

4.1 ASIA-PACIFIC GENERATOR SALES MARKET 33
4.2 ASIA-PACIFIC PRESENTS LUCRATIVE GROWTH OPPORTUNITIES 34
4.3 GENERATOR SALES MARKET, BY END-USER 34
4.4 GENERATOR SALES MARKET, BY APPLICATION 35

5 MARKET OVERVIEW 36

5.1 INTRODUCTION 37
5.2 MARKET SEGMENTATION 37
5.2.1 BY TYPE 38
5.2.2 BY APPLICATION 38
5.2.3 BY POWER RATING 38
5.2.4 BY END-USER 38
5.2.5 BY REGION 38
5.3 MARKET DYNAMICS 39
5.3.1 DRIVERS 39
5.3.1.1 Growing demand for uninterrupted and reliable power supply 39
5.3.1.2 Growth of Healthcare Infrastructure 40
5.3.1.3 Rising Demand for Data Centers and IT Facilities 40
5.3.1.4 Rapid Urbanization in developing countries 41
5.3.2 RESTRAINTS 42
5.3.2.1 Limited power generation capacity 42
5.3.2.2 High maintenance and operating cost 42
5.3.2.3 Rise in T&D expenditure 43
5.3.3 OPPORTUNITIES 43
5.3.3.1 Rural and remote area electrification in developing countries 43
5.3.3.2 Bi-fuel Generator and Inverter Generator 44
5.3.4 CHALLENGES 44
5.3.4.1 Rise in captive power plants 44
5.3.4.2 Stringent government regulation 44
5.3.4.3 Improving energy storage systems 49
5.3.5 SUPPLY CHAIN ANALYSIS 50
5.3.6 NEW TECHNOLOGIES 50
5.3.6.1 Remote Management 50
5.3.6.2 Generator Paralleling Technology 50
5.3.6.3 Hybrid Generators 51

6 GENERATOR SALES MARKET, BY TYPE 52

6.1 INTRODUCTION 53
6.2 DIESEL GENERATOR SALES 54
6.3 GAS GENERATOR SALES 55
6.4 OTHER GENERATOR SALES, BY REGION 56

7 GENERATOR SALES MARKET, BY POWER RATING 57

7.1 INTRODUCTION 58
7.2 BELOW 100 KVA 59
7.3 100KVA-350 KVA 59
7.4 351-1,000 KVA 60
7.5 ABOVE 1,000 KVA 61

8 GENERATOR SALES MARKET, BY APPLICATION 62

8.1 INTRODUCTION 63
8.2 STANDBY GENSETS 64
8.3 PRIME OR CONTINUOUS GENSETS 65
8.4 PEAK SHAVING GENSETS 66

9 GENERATOR SALES MARKET, BY END-USER 67

9.1 INTRODUCTION 68
9.2 RESIDENTIAL 69
9.3 COMMERCIAL 69
9.3.1 IT & TELECOM END-USER, BY REGION 70
9.3.2 HEALTHCARE END-USER, BY REGION 71
9.3.3 OTHER COMMERCIAL END-USER, BY REGION 71
9.4 INDUSTRIAL 72
9.4.1 UTILITIES/POWER GENERATION END-USER, BY REGION 73
9.4.2 OIL & GAS END-USER, BY REGION 74
9.4.3 OTHER INDUSTRIAL END-USER, BY REGION 74

10 GENERATOR SALES MARKET, BY REGION 75

10.1 INTRODUCTION 76
10.2 ASIA-PACIFIC 78
10.2.1 BY POWER RATING 80
10.2.2 BY TYPE 80
10.2.3 BY END-USER 81
10.2.4 BY APPLICATION 81
10.2.5 BY COUNTRY 82
10.2.5.1 China 82
10.2.5.2 India 83
10.2.5.3 Australia 84
10.2.5.4 Rest of Asia-Pacific 84
10.3 NORTH AMERICA 85
10.3.1 BY POWER RATING 86
10.3.2 BY TYPE 86
10.3.3 BY END-USER 87
10.3.4 BY APPLICATION 87
10.3.5 BY COUNTRY 88
10.3.5.1 U.S. 88
10.3.5.2 Canada 89
10.3.5.3 Mexico 89
10.4 EUROPE 90
10.4.1 BY POWER RATING 90
10.4.2 BY TYPE 90
10.4.3 BY END-USER 91
10.4.4 BY APPLICATION 91
10.4.5 BY COUNTRY 92
10.4.5.1 Russia 92
10.4.5.2 U.K. 93
10.4.5.3 Germany 93
10.4.5.4 France 94
10.4.5.5 Rest of Europe 94
10.5 MIDDLE EAST & AFRICA 95
10.5.1 BY POWER RATING 95
10.5.2 BY TYPE 95
10.5.3 BY END-USER 96
10.5.4 BY APPLICATION 96
10.5.5 BY COUNTRY 97
10.5.5.1 Saudi Arabia 97
10.5.5.2 UAE 98
10.5.5.3 Nigeria 98
10.5.5.4 Algeria 99
10.5.5.5 Kuwait 99
10.5.5.6 Rest of Middle East & Africa 100
10.6 SOUTH AMERICA 100
10.6.1 BY POWER RATING 100
10.6.2 BY TYPE 101
10.6.3 BY END-USER 101
10.6.4 BY APPLICATION 102
10.6.5 BY COUNTRY 102
10.6.5.1 Brazil 103
10.6.5.2 Argentina 103
10.6.5.3 Chile 104
10.6.5.4 Rest of South America 104
 

11 COMPETITIVE LANDSCAPE 105

11.1 OVERVIEW 106
11.2 GLOBAL PLAYERS MARKET BENCHMARKING - GENERATOR SETS 108
11.2.1 NEW PRODUCTS/SERVICES/TECHNOLOGIES LAUNCHES 116
11.2.2 CONTRACTS AND AGREEMENTS 118
11.2.3 EXPANSIONS AND INVESTMENTS 121
11.2.4 MERGERS & ACQUISITIONS 122
11.2.5 OTHER DEVELOPMENTS 122

12 COMPANY PROFILES 124

(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
12.1 CATERPILLAR, INC. 124
12.2 CUMMINS, INC. 128
12.3 GENERAC HOLDINGS, INC. 131
12.4 KOHLER CO. 135
12.5 MITSUBISHI HEAVY INDUSTRIES, LTD. 138
12.6 BRIGGS & STRATTON CORPORATION 141
12.7 KIRLOSKAR ELECTRIC COMPANY LTD. 144
12.8 MQ POWER CORPORATION 146
12.9 ROLLS-ROYCE HOLDINGS PLC. (MTU ONSITE ENERGY) 148
12.10 WÄRTSILÄ CORPORATION 151
12.11 WACKER NEUSON 154
12.12 YANMAR CO., LTD. 156
12.13 GENERAL ELECTRIC 158
12.14 HONDA MOTOR CO., LTD. 160
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
13 APPENDIX 163

LIST OF TABLES

TABLE 1 COST COMPARISON BETWEEN SOLAR PV, DIESEL GENERATORS, AND GAS GENERATORS 43
TABLE 2 ELECTRIFICATION RATE 43
TABLE 3 TIER 4 EMISSION STANDARDS FOR NON-ROAD COMPRESSION IGNITION ENGINES 47
TABLE 4 INDIAN EMISSION STANDARDS FOR DIESEL GENERATOR SETS UP TO 800 KW (2014) 48
TABLE 5 INDIAN EMISSION STANDARDS FOR DIESEL GENERATOR SETS ABOVE 800 KW 48
TABLE 6 EUROPE: PROPOSED STAGE V EMISSION STANDARD FOR NON-ROAD
ENGINES (NRE) 49
TABLE 7 GENERATOR SALES MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION) 54
TABLE 8 DIESEL GENERATOR SALES: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 54
TABLE 9 GAS GENERATOR SALES: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 55
TABLE 10 OTHER GENERATOR SALES: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 56
TABLE 11 GENERATOR SALES MARKET SIZE, BY POWER RATING, 2014–2021 (USD MILLION) 58
TABLE 12 BELOW 100 KVA: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 59
TABLE 13 100-350 KVA: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 59
TABLE 14 351-1,000 KVA: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 60
TABLE 15 ABOVE 1,000 KVA: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 61
TABLE 16 GENERATOR SALES MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION) 63
TABLE 17 STANDBY: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 64
TABLE 18 PRIME OR CONTINUOUS GENSETS: GENERATOR SALES MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 65
TABLE 19 PEAK SHAVING GENSETS: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 66
TABLE 20 GENERATOR SALES MARKET SIZE, BY END-USER, 2014–2021 (USD MILLION) 68
TABLE 21 RESIDENTIAL: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 69
TABLE 22 COMMERCIAL: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 69
TABLE 23 COMMERCIAL: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 70
TABLE 24 IT&TELECOM: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 70
TABLE 25 HEALTHCARE: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 71
TABLE 26 OTHER COMMERCIAL: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 71
TABLE 27 INDUSTRIAL: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 72
TABLE 28 INDUSTRIAL: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 72
TABLE 29 UTILITIES/POWER GENERATION: GENERATOR SALES MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 73
TABLE 30 OIL & GAS: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 74
TABLE 31 OTHER INDUSTRIAL: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 74
TABLE 32 GENERATOR SALES MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 77
TABLE 33 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY POWER RATING,
2014–2021 (USD MILLION) 80
TABLE 34 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION) 80
TABLE 35 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 81
TABLE 36 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION) 81
TABLE 37 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 82
TABLE 38 CHINA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 82
TABLE 39 INDIA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 83
TABLE 40 AUSTRALIA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 84
TABLE 41 REST OF ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 84
TABLE 42 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY POWER RATING,
2014-2021 (USD MILLION) 86
TABLE 43 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION) 86
TABLE 44 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 87
TABLE 45 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION) 87
TABLE 46 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 88
TABLE 47 U.S.: GENERATOR SALES MARKET SIZE, BY END-USER, 2014–2021 (USD MILLION) 88
TABLE 48 CANADA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 89
TABLE 49 MEXICO: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 89
TABLE 50 EUROPE: GENERATOR SALES MARKET SIZE, BY POWER RATING,
2014-2021 (USD MILLION) 90
TABLE 51 EUROPE: GENERATOR SALES MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION) 90
TABLE 52 EUROPE: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 91
TABLE 53 EUROPE: GENERATOR SALES MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION) 91
TABLE 54 EUROPE: GENERATOR SALES MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 92
TABLE 55 RUSSIA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 92
TABLE 56 U.K.: GENERATOR SALES MARKET SIZE, BY END-USER, 2014–2021 (USD MILLION) 93
TABLE 57 GERMANY: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 93
TABLE 58 FRANCE: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 94
TABLE 59 REST OF EUROPE: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 94
TABLE 60 MIDDLE EAST & AFRICA : GENERATOR SALES MARKET SIZE, BY POWER RATING, 2014-2021 (USD MILLION) 95
TABLE 61 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION) 95
TABLE 62 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 96
TABLE 63 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION) 96
TABLE 64 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 97
TABLE 65 SAUDI ARABIA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 97
TABLE 66 UAE: GENERATOR SALES MARKET SIZE, BY END-USER, 2014–2021 (USD MILLION) 98
TABLE 67 NIGERIA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 98
TABLE 68 ALGERIA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 99
TABLE 69 KUWAIT: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 99
TABLE 70 REST OF MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE,
BY END-USER, 2014–2021 (USD MILLION) 100
TABLE 71 SOUTH AMERICA : GENERATOR SALES MARKET SIZE, BY POWER RATING,
2014-2021 (USD MILLION) 100
TABLE 72 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION) 101
TABLE 73 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 101
TABLE 74 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION) 102
TABLE 75 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 102
TABLE 76 BRAZIL: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 103
TABLE 77 ARGENTINA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 103
TABLE 78 CHILE: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 104
TABLE 79 REST OF SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY END-USER, 2014–2021 (USD MILLION) 104
TABLE 80 MARKET RANKING: TOP COMPANIES,2015 107
TABLE 81 ASIA-PACIFIC OPERATIONAL MATRIX OF KEY COMPANIES 108
TABLE 82 NORTH AMERICA OPERATIONAL MATRIX OF KEY COMPANIES 109
TABLE 83 EUROPE OPERATIONAL MATRIX OF KEY COMPANIES 110
TABLE 84 MIDDLE EAST & AFRICA OPERATIONAL MATRIX OF KEY COMPANIES 111
TABLE 85 MIDDLE EAST & AFRICA OPERATIONAL MATRIX OF KEY COMPANIES 112
TABLE 86 GLOBAL AND REGIONAL KEY PLAYERS PRODUCT FEATURE MAPPING, GENERATORS SETS IN POWER RATING 113
TABLE 87 GLOBAL KEY PLAYERS PRODUCT FEATURE MAPPING, GENERATORS SETS BY FUEL OFFERING 114
TABLE 88 RECENT PRODUCT LAUNCHES BY KEY MARKET PLAYERS 115
TABLE 89 NEW PRODUCTS/SERVICES/TECHNOLOGIES LAUNCHES, 2014–2017 116
TABLE 90 CONTRACTS AND AGREEMENTS, 2014–2016 119
TABLE 91 EXPANSIONS & INVESTMENTS 121
TABLE 92 MERGERS & ACQUISITIONS 122
TABLE 93 OTHER DEVELOPMENTS 122

LIST OF FIGURES

FIGURE 1 GENERATOR SALES MARKET SEGMENTATION 16
FIGURE 2 GENERATOR SALES MARKET: RESEARCH DESIGN 19
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, & REGION 22
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 23
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 24
FIGURE 6 DATA TRIANGULATION METHODOLOGY 25
FIGURE 7 COUNTRIES IN ASIA-PACIFIC PROVIDE THE MOST ATTRACTIVE OPPORTUNITIES (2015) 28
FIGURE 8 GENERATOR SALES MARKET SIZE, BY TYPE, 2016 & 2021 (USD BILLION) 29
FIGURE 9 ASIA-PACIFIC IS EXPECTED TO DOMINATE THE GENERATORS MARKET, FROM 2016 TO 2021 30
FIGURE 10 GENERATOR SALES MARKET SIZE, BY APPLICATION, 2016–2021 30
FIGURE 11 TOP MARKET DEVELOPMENTS (2015–2016) 31
FIGURE 12 ATTRACTIVE MARKET OPPORTUNITIES IN THE GENERATOR SALES MARKET,
2016–2021 32
FIGURE 13 ASIA-PACIFIC ACCOUNTED FOR THE LARGEST SHARE IN THE GENERATOR SALES MARKET IN 2015 33
FIGURE 14 ASIA-PACIFIC HELD THE LARGEST MARKET SHARE IN 2015 34
FIGURE 15 INDUSTRIAL END-USER SEGMENT IS EXPECTED TO DOMINATE THE GENERATOR SALES MARKET BY 2021 34
FIGURE 16 STANDBY GENERATORS ARE EXPECTED TO DOMINATE THE GENERATOR SALES MARKET BY 2021 35
FIGURE 17 GENERATOR SALES: MARKET SEGMENTATION 37
FIGURE 18 GROWING DEMAND FOR UNINTERRUPTED AND RELIABLE POWER SUPPLY IS EXPECTED TO DRIVE THE GENERATOR SALES MARKET 39
FIGURE 19 US: CONSTRUCTION SPENDING ON HEALTHCARE INFRASTRUCTURE 40
FIGURE 20 WORLDWIDE DATA CENTER GROWTH, 2013-2018 41
FIGURE 21 URBANIZATION TREND 42
FIGURE 22 EMISSION REGULATION IN THE U.S. AND CANADA FOR NON-EMERGENCY
AND MOBILE GENERATOR SETS 45
FIGURE 23 EMISSION REGULATION IN THE U.S. AND CANADA FOR STATIONARY EMERGENCY STANDBY POWER 46
FIGURE 24 EUROPE: STAGE III A, III B, AND IV EMISSION STANDARDS FOR NON-AUTOMOBILE DIESEL ENGINES 48
FIGURE 25 GENERATOR SALES MARKET SIZE, BY TYPE, 2016-2021 (USD MILLION) 53
FIGURE 26 GENERATOR SALES MARKET SIZE, BY POWER RATING, 2014-2021 (USD MILLION) 58
FIGURE 27 GENERATOR SALES MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION) 63
FIGURE 28 GENERATOR SALES MARKET SIZE, BY END-USER, 2014-2021 (USD MILLION) 68
FIGURE 29 REGIONAL SNAPSHOT: GROWING MARKETS ARE EMERGING AS NEW HOTSPOTS 76
FIGURE 30 GENERATOR SALES MARKET SIZE, BY REGION, 2016–2021 (USD MILLION) 77
FIGURE 31 ASIA-PACIFIC GENERATOR SALES MARKET OVERVIEW (2015) 79
FIGURE 32 NORTH AMERICA GENERATOR SALES MARKET OVERVIEW 85
FIGURE 33 COMPANIES LAUNCH NEW PRODUCTS/SERVICES/DEVELOPMENTS TO CAPTURE THE MARKET (2014–JANUARY 2017) 106
FIGURE 34 COMPETITIVE SITUATION AND TRENDS 107
FIGURE 35 MARKET EVALUATION FRAMEWORK: NEW PRODUCTS/ SERVICES/ TECHNOLOGIES LAUNCHES AND CONTRACTS AND AGREEMENTS HAVE FUELED THE GROWTH OF COMPANIES DURING 2014–JANUARY 2017 115
FIGURE 36 CATERPILLAR, INC.: COMPANY SNAPSHOT 124
FIGURE 37 CATERPILLAR, INC.: SWOT ANALYSIS 127
FIGURE 38 CUMMINS, INC.: COMPANY SNAPSHOT 128
FIGURE 39 CUMMINS, INC.: SWOT ANALYSIS 130
FIGURE 40 GENERAC HOLDINGS, INC.: COMPANY SNAPSHOT 131
FIGURE 41 GENERAC HOLDINGS, INC.: SWOT ANALYSIS 133
FIGURE 42 KOHLER CO.: SWOT ANALYSIS 136
FIGURE 43 MITSUBISHI HEAVY INDUSTRIES, LTD.: COMPANY SNAPSHOT 138
FIGURE 44 MITSUBISHI HEAVY INDUSTRIES, LTD.: SWOT ANALYSIS 140
FIGURE 45 BRIGGS AND STRATTON CORPORATION: COMPANY SNAPSHOT 141
FIGURE 46 KIRLOSKAR ELECTRIC COMPANY LTD.: COMPANY SNAPSHOT 144
FIGURE 47 ROLLS-ROYCE HOLDINGS PLC.: COMPANY SNAPSHOT 148
FIGURE 48 WÄRTSILÄ CORPORATION: COMPANY SNAPSHOT 151
FIGURE 49 WACKER NEUSON: COMPANY SNAPSHOT 154
FIGURE 50 YANMAR CO. LTD.: COMPANY SNAPSHOT 156
FIGURE 51 GENERAL ELECTRIC COMPANY: COMPANY SNAPSHOT 158
FIGURE 52 HONDA MOTOR CO., LTD.: COMPANY SNAPSHOT 160

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