マーケットレポート詳細

インフルエンサーマーケティング・プラットフォーム市場:製品別、用途別2028年予測

Influencer Marketing Platform Market by Offering, Application (Product Seeding, Influencer Relationship Management), Marketing Type (Content Marketing and Distribution, Event Promotion and Attendance), End User and Region - Global Forecast to 2028

出版元:MarketsandMarkets   出版元について
発行年:2024年3月
定価 :Single User License(1名様ライセンス)US$4,950(米国ドル)/ Multi User License(5名様)$6,650 / Corporate User License $8,150
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当調査レポートは英文330ページになります。
商品コード:MAM3563

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【レポート紹介】

インフルエンサーマーケティング・プラットフォームの世界市場規模は2023年で106億ドル、2028年に503億ドル、市場の平均年成長率は37.1%にて増加すると見込まれています。

レポートはインフルエンサーマーケティング・プラットフォームの世界市場について2028年までの市場予測データ(金額US$)を掲載しています。同市場をさまざまな区分で細分化し、そのセグメント市場ごとの市場予測(製品別市場、用途別市場、等)を中心に構成されています。また競合状況、主要企業情報(18社)、サプライチェーン分析、技術分析なども加味し、インフルエンサーマーケティング・プラットフォーム市場の動向および今後成長性を詳細にレポートしています。

【レポート構成概要】

◆インフルエンサーマーケティング・プラットフォーム市場の世界市場予測2019-2028年

・市場規模(US$)

◆製品別、市場-2028年

ソフトウェア
(タイプ別)
‐ウェブベース
‐モバイルベース
(デプロイメントモード別)
‐クラウド
‐オンプレミス

サービス
・プロフェッショナルサービス
‐コンサルティング
‐デプロイメント、インテグレーション
‐サポート、メンテナンス
・マネージドサービス
※(市場規模US$) 

◆用途別、市場-2028年

・サーチ、ディスカバリー
・キャンペーンマネジメント
・分析、報告
・コンテンツ制作
・インフルエンサーリレーションシップマネジメント
・コンプライアンスマネジメント
・決済処理
・プロダクトシーディング
・ソーシャルリスニング
・その他用途
※(市場規模US$) 

◆マーケティングタイプ別、市場-2028年

・ソートリーダーシップ、業界専門知識
・コンテンツマーケティング、配信
・イベントプロモーション、動員
・製品発表、アナウンスメント
・リードジェネレーション、セールスイネーブルメント
・従業員支援、ブランドエンドースメント
・その他マーケティングタイプ
※(市場規模US$) 

◆エンドユーズ産業別、市場-2028年

小売り、eコマース
・ファッション、ライフスタイル
・ヘルス、ウェルネス
・スポーツ、フィットネス
・食品飲料
・その他小売り、eコマースサブインダストリー

旅行、ホスピタリティ
メディア、娯楽
・ゲーム
・広告、マーケティング代理店、PR
・その他メディア、娯楽サブインダストリー

金融サービス業界
自動車、輸送
教育
ヘルスケア、ライフサイエンス
その他エンドユーズ産業
※(市場規模US$) 

◆主要国地域別市場-2028年

北米
・米国、カナダ
欧州
・英国、ドイツ、フランス
・スペイン、イタリア
・その他欧州
アジア太平洋
・日本、中国、インド
・韓国、オーストラリア/ニュージーランド
・その他アジア太平洋
中東アフリカ
・UAE、サウジアラビア、エジプト
・カタール、南アフリカ共和国
・その他中東アフリカ
中南米
・メキシコ、ブラジル、アルゼンチン
・その他中南米

※地域別に全セグメント別の細分化データ掲載
※米国、カナダ、英国、ドイツ、フランス、日本、中国、インドについては、製品別の細分化データ掲載、詳細は目次参照

◆市場分析

・市場ダイナミクス
・エコシステム分析
・ケーススタディ分析
・サプライチェーン分析
・技術分析
・ファイブフォース分析
・平均価格分析
・技術分析
・規制状況
・主要なステークホルダーと購買基準
・競合状況
・市場シェア分析

◆インフルエンサーマーケティング・プラットフォーム市場の主要企業プロフィール動向

・IZEA 
・LAUNCHMETRICS
・TRILLER
・IMPACTCOM
・MELTWATER
・TRAACKR
・ASPIREIO
・CREATORIQ
・LATER
・GRIN
・SPROUT SOCIAL
・CAPTIV
・LTK
・BRANDWATCH
・BAZAARVOICE
・PATTERN
・UPFLUENCE
・ONALYTICA

その他企業
・LEFTY
・INTELLIFLUENCE
・INSENSE
・SOCIAL BEAT
・INBEAT
・HEEPSY
・LINQIA
・TRIBE INFLUENCER
・SKEEPERS
・INFLUENCITY
・ZEFMO
・AFLUENCER
・HYPEAUDITOR
・MAGICLINKS
・SOCIALBOOK
・CREATORCO
・GLEWEE
・ARABYADS
(全330頁)
【レポート詳細目次、データ項目一覧は当ページ下を参照ください】

Table of Contents (英文詳細目次)

1     INTRODUCTION

1.1          STUDY OBJECTIVES
1.2          MARKET DEFINITION
1.2.1           INCLUSIONS & EXCLUSIONS   34
1.3          MARKET SCOPE
1.3.1           MARKET SEGMENTATION
1.3.2           REGIONS COVERED
1.3.3           YEARS CONSIDERED
1.4          CURRENCY CONSIDERED
・     TABLE 1           USD EXCHANGE RATES, 2020–2023
1.5          STAKEHOLDERS
1.6          SUMMARY OF CHANGES
1.6.1           IMPACT OF RECESSION

2     RESEARCH METHODOLOGY

2.1          RESEARCH DATA
・     FIGURE 1          INFLUENCER MARKETING PLATFORM MARKET: RESEARCH DESIGN
2.1.1           SECONDARY DATA
2.1.2           PRIMARY DATA
・     TABLE 2           PRIMARY INTERVIEWS
2.1.2.1          BREAKUP OF PRIMARY PROFILES
2.1.2.2          KEY INDUSTRY INSIGHTS
2.2          MARKET SIZE ESTIMATION
・     FIGURE 2          INFLUENCER MARKETING PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
2.2.1           TOP-DOWN APPROACH
2.2.2           BOTTOM-UP APPROACH
・     FIGURE 3          APPROACH 1 — (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES IN INFLUENCER MARKETING PLATFORM MARKET
・     FIGURE 4          APPROACH 2 —BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF SOFTWARE/SERVICES IN MARKET
・     FIGURE 5          APPROACH 3—BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM SOFTWARE/SERVICES OF INFLUENCER MARKETING PLATFORM MARKET
・     FIGURE 6          APPROACH 3—BOTTOM-UP (DEMAND SIDE): SHARE OF INFLUENCER MARKETING PLATFORM MARKET THROUGH OVERALL SPENDING
2.3          DATA TRIANGULATION
・     FIGURE 7          DATA TRIANGULATION
2.4          MARKET FORECAST
・     TABLE 3           FACTOR ANALYSIS
2.5          RESEARCH ASSUMPTIONS
・     TABLE 4           RESEARCH ASSUMPTIONS
2.6          LIMITATIONS OF RESEARCH
2.7          IMPACT OF RECESSION

3     EXECUTIVE SUMMARY

・     TABLE 5           INFLUENCER MARKETING PLATFORM MARKET AND GROWTH RATE, 2019–2023 (USD MILLION, Y-O-Y%)
・     TABLE 6           INFLUENCER MARKETING PLATFORM MARKET AND GROWTH RATE, 2024–2028 (USD MILLION, Y-O-Y%)
・     FIGURE 8          SOFTWARE SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024
・     FIGURE 9          WEB-BASED PLATFORM TO ACCOUNT FOR LARGER MARKET SHARE IN 2024
・     FIGURE 10        CLOUD DEPLOYMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2024
・     FIGURE 11        PROFESSIONAL SERVICES TO ACCOUNT FOR LARGER MARKET SHARE IN 2024
・     FIGURE 12        CONSULTING SERVICES SEGMENT TO HOLD LARGEST MARKET IN 2024
・     FIGURE 13        SEARCH & DISCOVERY SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024
・     FIGURE 14        LEAD GENERATION & SALES ENABLEMENT SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024
・     FIGURE 15        RETAIL & ECOMMERCE TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024
・     FIGURE 16        NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024

4     PREMIUM INSIGHTS

4.1          ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN INFLUENCER MARKETING PLATFORM MARKET
・     FIGURE 17        GROWING FOCUS ON FORGING DEEPER BONDS WITH CONSUMERS TO PROPEL GROWTH OF MARKET
4.2          OVERVIEW OF RECESSION IN INFLUENCER MARKETING PLATFORM MARKET
・     FIGURE 18        INFLUENCER MARKETING PLATFORM MARKET TO WITNESS MINOR DECLINE IN Y-O-Y GROWTH IN 2024
4.3          INFLUENCER MARKETING PLATFORM MARKET, BY KEY TECHNOLOGIES
・     FIGURE 19        SEARCH & DISCOVERY SEGMENT TO ACCOUNT FOR LARGEST MARKET IN 2028
4.4          INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING AND KEY END USER
・     FIGURE 20        SOFTWARE AND RETAIL & ECOMMERCE SEGMENTS TO ACCOUNT FOR SIGNIFICANT MARKET SHARE IN 2024
4.5          INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024
・     FIGURE 21        NORTH AMERICA DOMINATED INFLUENCER MARKETING PLATFORM MARKET IN 2024

5     MARKET OVERVIEW AND INDUSTRY TRENDS

5.1          INTRODUCTION
5.2          MARKET DYNAMICS
・     FIGURE 22        DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN INFLUENCER MARKETING PLATFORM MARKET
5.2.1           DRIVERS
5.2.1.1          GROWING LANDSCAPE OF SOCIAL MEDIA PLATFORMS
5.2.1.2          RISING ADOPTION OF AI-DRIVEN SOLUTIONS
5.2.1.3          GROWTH OF MICRO-INFLUENCERS
5.2.2           RESTRAINTS
5.2.2.1          COMPLEXITY IN ROI MEASUREMENT
5.2.2.2          ISSUES RELATED TO FAKE FOLLOWERS AND ENGAGEMENT
5.2.3           OPPORTUNITIES
5.2.3.1          GROWING IMPERATIVE TO LEVERAGE INFLUENCER MARKETING PLATFORMS FOR DEEPER CONSUMER CONNECTIONS
5.2.3.2          RISING SHIFT TOWARD OTT PLATFORMS AND SOCIAL MEDIA CHANNELS
5.2.4           CHALLENGES
5.2.4.1          LACK OF CREDIBILITY AND AUTHENTICITY
5.2.4.2          ISSUES IN MANAGING INFLUENCER RELATIONSHIPS
5.3          INFLUENCER MARKETING PLATFORM MARKET: BRIEF HISTORY
・     FIGURE 23        MILESTONES IN INFLUENCER MARKETING PLATFORM MARKET
5.4          ECOSYSTEM ANALYSIS
・     FIGURE 24        KEY PLAYERS IN INFLUENCER MARKETING PLATFORM MARKET ECOSYSTEM
・     TABLE 7           ROLE OF PLAYERS IN INFLUENCER MARKETING PLATFORM MARKET
5.5          CASE STUDY ANALYSIS
5.5.1           MCDONALD’S LEVERAGED LINQIA TO BOOST BRAND AWARENESS
5.5.2           IMAPACT.COM HELPED BOWLERO COMMUNICATE AN UNFORGETTABLE EXPERIENCE
5.5.3           INTERSTATE BATTERIES OPTED FOR ASPIRE EXPERTISE TO ADDRESS LOWER BRAND AWARENESS
5.5.4           WALMART USED LINQIA INFLUENCER MARKETING PLATFORM TO EXPAND ITS SUBSCRIPTION BASE
5.5.5           GRIN HELPED SCHELL GAMES GENERATE EXCITEMENT AND BOOST SALES
5.6          SUPPLY CHAIN ANALYSIS
・     FIGURE 25        INFLUENCER MARKETING PLATFORM MARKET: SUPPLY CHAIN ANALYSIS
5.7          TECHNOLOGY ANALYSIS
5.7.1           KEY TECHNOLOGIES
5.7.1.1          ARTIFICIAL INTELLIGENCE
5.7.1.2          BIG DATA & ANALYTICS
5.7.1.3          BLOCKCHAIN
5.7.2           COMPLEMENTARY TECHNOLOGIES   74
5.7.2.1          CLOUD COMPUTING
5.7.2.2          AR/VR
5.7.2.3          5G
5.7.3           ADJACENT TECHNOLOGIES
5.7.3.1          EDGE COMPUTING
5.7.3.2          INTERNET OF THINGS
5.8          PORTER’S FIVE FORCES ANALYSIS
・     TABLE 8           IMPACT OF EACH FORCE ON INFLUENCER MARKETING PLATFORM MARKET
・     FIGURE 26        PORTER’S FIVE FORCES ANALYSIS
5.8.1           THREAT FROM NEW ENTRANTS
5.8.2           THREAT OF SUBSTITUTES
5.8.3           BARGAINING POWER OF SUPPLIERS
5.8.4           BARGAINING POWER OF BUYERS   77
5.8.5           INTENSITY OF COMPETITION RIVALRY
5.9          PRICING ANALYSIS
5.9.1           INDICATIVE PRICING ANALYSIS OF INFLUENCER MARKETING PLATFORM, BY OFFERING
・     TABLE 9           INDICATIVE PRICING LEVELS OF INFLUENCER MARKETING PLATFORM, BY OFFERING
5.9.2           AVERAGE SELLING PRICE TREND FOR KEY PLAYERS, BY TOP APPLICATION
・     FIGURE 27        AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TOP THREE APPLICATION
・     TABLE 10          AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TOP THREE APPLICATION
5.10        PATENT ANALYSIS
5.10.1         METHODOLOGY
5.10.2         PATENTS FILED, BY DOCUMENT TYPE
・     TABLE 11          PATENTS FILED, 2013–2023
5.10.3         INNOVATION AND PATENT APPLICATIONS
・     FIGURE 28        NUMBER OF PATENTS GRANTED IN LAST 10 YEARS, 2013–2023
5.10.3.1        TOP 10 APPLICANTS IN INFLUENCER MARKETING PLATFORM MARKET
・     FIGURE 29        TOP 10 APPLICANTS IN INFLUENCER MARKETING PLATFORM MARKET, 2013–2023
・     FIGURE 30        REGIONAL ANALYSIS OF PATENTS GRANTED FOR INFLUENCER MARKETING PLATFORM MARKET, 2013 –2023
・     TABLE 12          TOP 20 PATENT OWNERS IN INFLUENCER MARKETING PLATFORM MARKET, 2013–2023
・     TABLE 13          PATENTS IN INFLUENCER MARKETING PLATFORM MARKET, 2022–2023
5.11        KEY CONFERENCES & EVENTS, 2024–2025
・     TABLE 14          CONFERENCES & EVENTS, 2024–2025
5.12        REGULATORY LANDSCAPE
5.12.1         REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
・     TABLE 15          NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
・     TABLE 16          EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
・     TABLE 17          ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
・     TABLE 18          MIDDLE EAST & AFRICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
・     TABLE 19          LATIN AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.12.2         NORTH AMERICA
5.12.2.1        US
5.12.2.1.1        CALIFORNIA CONSUMER PRIVACY ACT (CCPA)
5.12.2.1.2        HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT (HIPAA)
5.12.2.1.3        FEDERAL TRADE COMMISSION GUIDELINES FOR SOCIAL MEDIA INFLUENCERS
5.12.2.2        CANADA
5.12.2.2.1        PUBLIC SAFETY CANADA REGULATION
5.12.2.2.2        CANADIAN CODE OF ADVERTISING STANDARD
5.12.3         EUROPE
5.12.3.1        GENERAL DATA PROTECTION REGULATION (GDPR)
5.12.3.2        DIGITAL SERVICES ACT (DSA)
5.12.3.3        EUROPEAN ADVERTISING STANDARDS ALLIANCE (EASA)
5.12.4         ASIA PACIFIC
5.12.4.1        SOUTH KOREA
5.12.4.2        CHINA
5.12.4.3        INDIA
5.12.4.4        SINGAPORE
5.12.5         MIDDLE EAST & AFRICA
5.12.5.1        UAE
5.12.5.2        TURKEY
5.12.6         LATIN AMERICA
5.12.6.1        BRAZIL
5.12.6.2        MEXICO
5.13        KEY STAKEHOLDERS AND BUYING CRITERIA
5.13.1         KEY STAKEHOLDERS IN BUYING PROCESS
・     FIGURE 31        INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS
・     TABLE 20          INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS
5.13.2         BUYING CRITERIA
・     FIGURE 32        KEY BUYING CRITERIA FOR TOP THREE END USERS
・     TABLE 21          KEY BUYING CRITERIA FOR TOP THREE END USERS
5.14        TRENDS & DISRUPTIONS IMPACTING CUSTOMER’S BUSINESS
・     FIGURE 33        TRENDS & DISRUPTIONS IMPACTING CUSTOMER'S BUSINESS
5.15        BUSINESS MODELS OF INFLUENCER MARKETING PLATFORM MARKET
5.15.1         COMMISSION-BASED MODEL
5.15.2         SUBSCRIPTION-BASED MODEL
5.15.3         SAAS (SOFTWARE AS A SERVICE) MODEL
5.15.4         HYBRID-BASED MODEL
5.16        INVESTMENT AND FUNDING SCENARIO
・     FIGURE 34        INVESTMENT AND FUNDING SCENARIO OF KEY PLAYERS INFLUENCER MARKETING PLATFORM MARKET IN LAST FIVE YEARS   96

6     INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING

6.1          INTRODUCTION
6.1.1           OFFERING: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
・     FIGURE 35        SOFTWARE SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
・     TABLE 22          INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION)
・     TABLE 23          INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION)
6.2          SOFTWARE
6.2.1           NEED FOR EFFICIENT CAMPAIGN MANAGEMENT AND OPTIMIZATION TO DRIVE MARKET
・     TABLE 24          SOFTWARE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 25          SOFTWARE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
6.2.2           SOFTWARE, BY TYPE
・     TABLE 26          INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION)
・     TABLE 27          INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION)
・     FIGURE 36        WEB-BASED SEGMENT TO REGISTER HIGHER MARKET SHARE DURING FORECAST PERIOD
6.2.2.1          WEB-BASED
・     TABLE 28          WEB-BASED: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 29          WEB-BASED: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
6.2.2.2          MOBILE-BASED
・     TABLE 30          MOBILE-BASED: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 31          MOBILE-BASED INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
6.2.3           SOFTWARE MARKET, BY DEPLOYMENT MODE
・     TABLE 32          INFLUENCER MARKETING PLATFORM MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
・     TABLE 33          INFLUENCER MARKETING PLATFORM MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
・     FIGURE 37        CLOUD SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
6.2.3.1          CLOUD
・     TABLE 34          CLOUD: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 35          CLOUD: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
6.2.3.2          ON-PREMISES
・     TABLE 36          ON-PREMISES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 37          ON-PREMISES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
6.3          SERVICES
6.3.1           INCREASING DEMAND FOR PERSONALIZED MARKETING TO DRIVE MARKET
・     FIGURE 38        PROFESSIONAL SERVICES TO REGISTER HIGHER MARKET SHARE DURING FORECAST PERIOD
・     TABLE 38          INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION)
・     TABLE 39          INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION)
・     TABLE 40          SERVICES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 41          SERVICES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
6.3.2           PROFESSIONAL SERVICES
・     FIGURE 39        CONSULTING SEGMENT TO REGISTER HIGHER MARKET SHARE DURING FORECAST PERIOD
・     TABLE 42          INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)
・     TABLE 43          INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)

・     TABLE 44          PROFESSIONAL SERVICES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 45          PROFESSIONAL SERVICES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
6.3.2.1          CONSULTING
・     TABLE 46          CONSULTING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 47          CONSULTING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
6.3.2.2          DEPLOYMENT & INTEGRATION
・     TABLE 48          DEPLOYMENT & INTEGRATION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 49          DEPLOYMENT & INTEGRATION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
6.3.2.3          SUPPORT & MAINTENANCE
・     TABLE 50          SUPPORT & MAINTENANCE SERVICES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 51          SUPPORT & MAINTENANCE SERVICES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
6.3.3           MANAGED SERVICES
・     TABLE 52          MANAGED SERVICES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 53          MANAGED SERVICES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)

7     INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION

7.1          INTRODUCTION
7.1.1           APPLICATION: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
・     FIGURE 40        SEARCH & DISCOVERY SEGMENT TO REGISTER HIGHEST MARKET SHARE DURING FORECAST PERIOD
・     TABLE 54          INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
・     TABLE 55          INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
7.2          SEARCH & DISCOVERY
7.2.1           GROWING EMPHASIS ON IMPROVING BRAND VISIBILITY TO DRIVE MARKET
・     TABLE 56          SEARCH & DISCOVERY: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 57          SEARCH & DISCOVERY: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
7.3          CAMPAIGN MANAGEMENT
7.3.1           INCREASING COLLABORATION BETWEEN BRANDS AND CONTENT CREATORS TO DRIVE MARKET
・     TABLE 58          CAMPAIGN MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 59          CAMPAIGN MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
7.4          ANALYTICS & REPORTING
7.4.1           GROWING NEED TO ASSESS CAMPAIGN EFFECTIVENESS AND ROI TO DRIVE MARKET
・     TABLE 60          REPORTING & ANALYTICS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 61          REPORTING & ANALYTICS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
7.5          CONTENT CREATION
7.5.1           NEED FOR AUTHENTIC AND COMPELLING CONTENT TO DRIVE MARKET
・     TABLE 62          CONTENT CREATION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 63          CONTENT CREATION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
7.6          INFLUENCER RELATIONSHIP MANAGEMENT
7.6.1           GROWING NEED TO BOLSTER BRAND AWARENESS TO DRIVE MARKET
・     TABLE 64          INFLUENCER RELATIONSHIP MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 65          INFLUENCER RELATIONSHIP MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
7.7          COMPLIANCE MANAGEMENT
7.7.1           INCREASING NEED TO MAINTAIN TRUST AND TRANSPARENCY TO DRIVE MARKET
・     TABLE 66          COMPLIANCE MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 67          COMPLIANCE MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
7.8          PAYMENT PROCESSING
7.8.1           GROWING EMPHASIS ON FACILITATING SEAMLESS FINANCIAL TRANSACTIONS TO DRIVE MARKET
・     TABLE 68          PAYMENT PROCESSING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 69          PAYMENT PROCESSING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
7.9          PRODUCT SEEDING
7.9.1           SIMPLIFYING PRODUCT DISTRIBUTION AND TRACKING INFLUENCER INTERACTIONS TO DRIVE MARKET
・     TABLE 70          PRODUCT SEEDING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 71          PRODUCT SEEDING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
7.10        SOCIAL LISTENING
7.10.1         GROWING NEED FOR DEEPER UNDERSTANDING OF CUSTOMER SENTIMENT TO DRIVE MARKET
・     TABLE 72          SOCIAL LISTENING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 73          SOCIAL LISTENING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
7.11        OTHER APPLICATIONS
・     TABLE 74          OTHER APPLICATIONS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 75          OTHER APPLICATIONS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)

8     INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE

8.1          INTRODUCTION
8.1.1           MARKETING TYPE: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
・     FIGURE 41        CONTENT MARKETING AND DISTRIBUTION TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
・     TABLE 76          INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION)
・     TABLE 77          INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION)
8.2          THOUGHT LEADERSHIP AND INDUSTRY EXPERTISE
8.2.1           TRUST AND AUTHENTICITY TO DRIVE MARKET
・     TABLE 78          THOUGHT LEADERSHIP AND INDUSTRY EXPERTISE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 79          THOUGHT LEADERSHIP AND INDUSTRY EXPERTISE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
8.3          CONTENT MARKETING AND DISTRIBUTION
8.3.1           DEMAND FOR AUTHENTIC AND RELATABLE CONTENT TO DRIVE MARKET
・     TABLE 80          CONTENT MARKETING AND DISTRIBUTION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 81          CONTENT MARKETING AND DISTRIBUTION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
8.4          EVENT PROMOTION AND ATTENDANCE
8.4.1           PROVIDE VAST AUDIENCE REACH AND BRAND ENGAGEMENT TO DRIVE MARKET
・     TABLE 82          EVENT PROMOTION AND ATTENDANCE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 83          EVENT PROMOTION AND ATTENDANCE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
8.5          PRODUCT LAUNCHES AND ANNOUNCEMENTS
8.5.1           SHIFT TOWARD DATA-DRIVEN INFLUENCER MARKETING STRATEGIES TO DRIVE MARKET
・     TABLE 84          PRODUCT LAUNCHES AND ANNOUNCEMENTS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 85          PRODUCT LAUNCHES AND ANNOUNCEMENTS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
8.6          LEAD GENERATION AND SALES ENABLEMENT
8.6.1           INCREASING INFLUENCER COLLABORATIONS TO DRIVE MARKET
・     TABLE 86          LEAD GENERATION AND SALES ENABLEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 87          LEAD GENERATION AND SALES ENABLEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
8.7          EMPLOYEE ADVOCACY AND BRAND ENDORSEMENT
8.7.1           GROWING NEED TO FOSTER TRUST AND LOYALTY AMONG CONSUMERS TO DRIVE MARKET
・     TABLE 88          EMPLOYEE ADVOCACY AND BRAND ENDORSEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 89          EMPLOYEE ADVOCACY AND BRAND ENDORSEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
8.8          OTHER MARKETING TYPES
・     TABLE 90          OTHER MARKETING TYPES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 91          OTHER MARKETING TYPES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)

9     INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY

9.1          INTRODUCTION
9.1.1           END-USE INDUSTRY: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
・     FIGURE 42        RETAIL & ECOMMERCE TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
・     TABLE 92          INFLUENCER MARKETING PLATFORM MARKET BY END-USE INDUSTRY, 2019–2023 (USD MILLION)
・     TABLE 93          INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION)

9.2          RETAIL & ECOMMERCE
9.2.1           INCREASING POPULARITY OF SOCIAL MEDIA AND ONLINE SHOPPING TO DRIVE MARKET
・     TABLE 94          INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE, BY SUBINDUSTRY, 2019–2023 (USD MILLION)  141
・     TABLE 95          INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE, BY SUBINDUSTRY, 2024–2028 (USD MILLION)  141
・     TABLE 96          RETAIL & ECOMMERCE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 97          RETAIL & ECOMMERCE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
9.2.2           FASHION & LIFESTYLE
・     TABLE 98          FASHION & LIFESTYLE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 99          FASHION & LIFESTYLE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
9.2.3           HEALTH & WELLNESS
・     TABLE 100        HEALTH & WELLNESS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 101        HEALTH & WELLNESS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
9.2.4           SPORTS & FITNESS
・     TABLE 102        SPORTS & FITNESS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 103        SPORTS & FITNESS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
9.2.5           FOOD & BEVERAGES
・     TABLE 104        FOOD & BEVERAGES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 105        FOOD & BEVERAGES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
9.2.6           OTHER RETAIL & ECOMMERCE SUBINDUSTRIES
・     TABLE 106        OTHER RETAIL & ECOMMERCE SUBINDUSTRIES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 107        OTHER RETAIL & ECOMMERCE SUBINDUSTRIES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
9.3          TRAVEL & HOSPITALITY
9.3.1           GREATER RELIANCE ON SOCIAL MEDIA FOR TRAVEL INSPIRATION AND RECOMMENDATIONS TO DRIVE MARKET
・     TABLE 108        TRAVEL & HOSPITALITY: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 109        TRAVEL & HOSPITALITY: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
9.4          MEDIA & ENTERTAINMENT
9.4.1           ABILITY TO REACH TARGETED DEMOGRAPHICS THROUGH INFLUENCERS TO DRIVE MARKET
・     TABLE 110        INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2019–2023 (USD MILLION)  149
・     TABLE 111        INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2024–2028 (USD MILLION)  149
・     TABLE 112        MEDIA & ENTERTAINMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 113        MEDIA & ENTERTAINMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
9.4.2           GAMING
・     TABLE 114        GAMING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 115        GAMING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
9.4.3           ADVERTISING & MARKETING AGENCIES AND PR
・     TABLE 116        ADVERTISING & MARKETING AGENCIES AND PR: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 117        ADVERTISING & MARKETING AGENCIES AND PR: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
9.4.4           OTHER MEDIA & ENTERTAINMENT SUBINDUSTRIES
・     TABLE 118        OTHER MEDIA & ENTERTAINMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 119        OTHER MEDIA & ENTERTAINMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
9.5          BFSI
9.5.1           INCREASINGLY LEVERAGE INFLUENCER PARTNERSHIPS TO DRIVE MARKET
・     TABLE 120        BFSI: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 121        BFSI: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
9.6          AUTOMOTIVE & TRANSPORTATION
9.6.1           AUTHENTIC AND ENGAGING CONTENT CREATION TO DRIVE MARKET
・     TABLE 122        AUTOMOTIVE & TRANSPORTATION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 123        AUTOMOTIVE & TRANSPORTATION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
9.7          EDUCATION
9.7.1           NURTURING INTERACTIVE RELATIONSHIPS TO DRIVE MARKET
・     TABLE 124        EDUCATION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 125        EDUCATION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
9.8          HEALTHCARE & LIFE SCIENCES
9.8.1           INCREASING IMPORTANCE OF DIGITAL COMMUNICATION TO DRIVE MARKET
・     TABLE 126        HEALTHCARE & LIFE SCIENCES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 127        HEALTHCARE & LIFE SCIENCES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)

9.9          OTHER END-USE INDUSTRIES
・     TABLE 128        OTHER END-USER INDUSTRIES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 129        OTHER END-USER INDUSTRIES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)

10  INFLUENCER MARKETING PLATFORM MARKET, BY REGION

10.1        INTRODUCTION
・     FIGURE 43        ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
・     FIGURE 44        INDIA TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD
・     TABLE 130        INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION)
・     TABLE 131        INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION)
10.2        NORTH AMERICA
10.2.1         NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
10.2.2         NORTH AMERICA: RECESSION IMPACT
・     FIGURE 45        NORTH AMERICA: MARKET SNAPSHOT
・     TABLE 132        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION)
・     TABLE 133        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION)
・     TABLE 134        NORTH AMERICA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE 2019–2023 (USD MILLION)
・     TABLE 135        NORTH AMERICA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
・     TABLE 136        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
・     TABLE 137        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
・     TABLE 138        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION)
・     TABLE 139        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION)
・     TABLE 140        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION)
・     TABLE 141        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)  166
・     TABLE 142        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
・     TABLE 143        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
・     TABLE 144        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION)
・     TABLE 145        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION)
・     TABLE 146        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION)
・     TABLE 147        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION)
・     TABLE 148        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
・     TABLE 149        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
・     TABLE 150        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
・     TABLE 151        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
・     TABLE 152        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
・     TABLE 153        NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
10.2.3         US
10.2.3.1        INCREASING RELIANCE OF CONSUMERS ON PEER REVIEWS TO DRIVE MARKET
・     TABLE 154        US: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION)
・     TABLE 155        US: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION)
・     TABLE 156        US: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
・     TABLE 157        US: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
・     TABLE 158        US: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
・     TABLE 159        US: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
・     TABLE 160        US: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION)
・     TABLE 161        US: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION)
10.2.4         CANADA
10.2.4.1        INCREASING ONLINE ENGAGEMENT RATES AMONG ADULTS TO DRIVE MARKET
・     TABLE 162        CANADA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION)
・     TABLE 163        CANADA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION)
・     TABLE 164        CANADA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
・     TABLE 165        CANADA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
・     TABLE 166        CANADA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
・     TABLE 167        CANADA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
・     TABLE 168        CANADA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION)
・     TABLE 169        CANADA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION)
10.3        EUROPE
10.3.1         EUROPE: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
10.3.2         EUROPE: RECESSION IMPACT
・     TABLE 170        EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION)
・     TABLE 171        EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION)
・     TABLE 172        EUROPE: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
・     TABLE 173        EUROPE: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
・     TABLE 174        EUROPE: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
・     TABLE 175        EUROPE: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
・     TABLE 176        EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION)
・     TABLE 177        EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION)
・     TABLE 178        EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION)
・     TABLE 179        EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
・     TABLE 180        EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
・     TABLE 181        EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
・     TABLE 182        EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION)
・     TABLE 183        EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION)
・     TABLE 184        EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION)
・     TABLE 185        EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION)
・     TABLE 186        EUROPE: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
・     TABLE 187        EUROPE: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
・     TABLE 188        EUROPE: INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
・     TABLE 189        EUROPE: INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
・     TABLE 190        EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
・     TABLE 191        EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
10.3.3         UK
10.3.3.1        SUBSTANTIAL INVESTMENTS IN SOCIAL MEDIA ADVERTISING TO DRIVE MARKET  184
・     TABLE 192        UK: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION)
・     TABLE 193        UK: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION)
・     TABLE 194        UK: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
・     TABLE 195        UK: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
・     TABLE 196        UK: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
・     TABLE 197        UK: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
・     TABLE 198        UK: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION)
・     TABLE 199        UK: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION)
10.3.4         GERMANY
10.3.4.1        INCREASING NUMBER OF INFLUENCERS TO DRIVE MARKET
・     TABLE 200        GERMANY: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION)
・     TABLE 201        GERMANY: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION)
・     TABLE 202        GERMANY: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION)
・     TABLE 203        GERMANY: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION)
・     TABLE 204        GERMANY: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
・     TABLE 205        GERMANY: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
・     TABLE 206        GERMANY: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION)
・     TABLE 207        GERMANY: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION)
10.3.5         FRANCE
10.3.5.1        GROWING FOCUS ON FOSTERING FAIR AND TRANSPARENT DIGITAL MARKETPLACE TO DRIVE MARKET
・     TABLE 208        FRANCE: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION)
・     TABLE 209        FRANCE: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION)
・     TABLE 210        FRANCE: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
・     TABLE 211        FRANCE: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
・     TABLE 212        FRANCE: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
・     TABLE 213        FRANCE: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
・     TABLE 214        FRANCE: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION)
・     TABLE 215        FRANCE: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION)
10.3.6         SPAIN
10.3.6.1        RISING DEMAND FOR PERSONALIZED, RELATABLE CONTENT TO DRIVE MARKET
10.3.7         ITALY
10.3.7.1        HIGHER NEED TO FOSTER ROBUST BRAND-INFLUENCER RELATIONSHIPS TO DRIVE MARKET
10.3.8         REST OF EUROPE
10.4        ASIA PACIFIC
10.4.1         ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
10.4.2         ASIA PACIFIC: IMPACT OF RECESSION
・     FIGURE 46        ASIA PACIFIC: MARKET SNAPSHOT
・     TABLE 216        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION)
・     TABLE 217        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION)
・     TABLE 218        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION)
・     TABLE 219        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION)
・     TABLE 220        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
・     TABLE 221        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
・     TABLE 222        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION)
・     TABLE 223        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION)
・     TABLE 224        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION)
・     TABLE 225        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
・     TABLE 226        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
・     TABLE 227        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
・     TABLE 228        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION)
・     TABLE 229        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION)
・     TABLE 230        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION)
・     TABLE 231        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION)
・     TABLE 232        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
・     TABLE 233        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
・     TABLE 234        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
・     TABLE 235        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
・     TABLE 236        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
・     TABLE 237        ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
10.4.3         CHINA
10.4.3.1        TECHNOLOGICAL ADVANCEMENTS AND EVOLVING CONSUMER DYNAMICS TO DRIVE MARKET
・     TABLE 238        CHINA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION)
・     TABLE 239        CHINA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION)
・     TABLE 240        CHINA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
・     TABLE 241        CHINA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
・     TABLE 242        CHINA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
・     TABLE 243        CHINA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
・     TABLE 244        CHINA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION)
・     TABLE 245        CHINA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION)
10.4.4         JAPAN
10.4.4.1        GOVERNMENT SUPPORT, TAX INCENTIVES, AND EDUCATIONAL INITIATIVES TO DRIVE MARKET
・     TABLE 246        JAPAN: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION)
・     TABLE 247        JAPAN: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION)
・     TABLE 248        JAPAN: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
・     TABLE 249        JAPAN: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
・     TABLE 250        JAPAN: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
・     TABLE 251        JAPAN: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
・     TABLE 252        JAPAN: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION)
・     TABLE 253        JAPAN: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION)
10.4.5         INDIA
10.4.5.1        IMPACTFUL BRAND STORYTELLING AND AUDIENCE ENGAGEMENT TO DRIVE MARKET
・     TABLE 254        INDIA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION)
・     TABLE 255        INDIA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION)
・     TABLE 256        INDIA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION)
・     TABLE 257        INDIA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION)
・     TABLE 258        INDIA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
・     TABLE 259        INDIA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
・     TABLE 260        INDIA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION)
・     TABLE 261        INDIA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION)
10.4.6         SOUTH KOREA
10.4.6.1        DIRECT ENGAGEMENT BETWEEN BRANDS AND THEIR AUDIENCE TO DRIVE MARKET
10.4.7         ANZ
10.4.7.1        EXPANDING DIGITAL LANDSCAPE AND THE RISING PROMINENCE OF INFLUENCERS TO DRIVE MARKET
10.4.8         REST OF ASIA PACIFIC
10.5        MIDDLE EAST & AFRICA
10.5.1         MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
10.5.2         MIDDLE EAST & AFRICA: IMPACT OF RECESSION
・     TABLE 262        MIDDLE EAST & AFRICA: MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION)
・     TABLE 263        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION)
・     TABLE 264        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION)
・     TABLE 265        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION)
・     TABLE 266        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
・     TABLE 267        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
・     TABLE 268        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION)
・     TABLE 269        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION)
・     TABLE 270        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION)
・     TABLE 271        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
・     TABLE 272        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2019–2023 (USD MILLION)  214
・     TABLE 273        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION)  215
・     TABLE 274        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION)
・     TABLE 275        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION)
・     TABLE 276        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION)

・     TABLE 277        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION)
・     TABLE 278        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE INDUSTRY MARKET, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
・     TABLE 279        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
・     TABLE 280        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
・     TABLE 281        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
・     TABLE 282        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
・     TABLE 283        MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
10.5.3         UAE
10.5.3.1        RISING ADOPTION OF DIGITAL CHANNELS FOR PRODUCT RECOMMENDATIONS AND LIFESTYLE INSPIRATION TO DRIVE MARKET
10.5.4         SAUDI ARABIA
10.5.4.1        RISING NEED FOR SOCIAL MEDIA CAMPAIGNS TO DRIVE MARKET
10.5.5         EGYPT
10.5.5.1        PREFERENCE FOR NANO AND MICRO-INFLUENCERS AND INTEGRATION OF AI TO DRIVE MARKET
10.5.6         QATAR
10.5.6.1        INCREASING ADOPTION OF DIGITAL MARKETING STRATEGIES TO DRIVE MARKET  220
10.5.7         SOUTH AFRICA
10.5.7.1        INCREASING RELIANCE ON MICRO-INFLUENCERS TO TARGET SPECIFIC NICHE AUDIENCES TO DRIVE MARKET
10.5.8         REST OF MIDDLE EAST & AFRICA
10.6        LATIN AMERICA
10.6.1         LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET DRIVERS
10.6.2         LATIN AMERICA: IMPACT OF RECESSION
・     TABLE 284        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION)
・     TABLE 285        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION)
・     TABLE 286        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION)
・     TABLE 287        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION)
・     TABLE 288        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
・     TABLE 289        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
・     TABLE 290        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION)
・     TABLE 291        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION)
・     TABLE 292        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION)
・     TABLE 293        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)  225
・     TABLE 294        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
・     TABLE 295        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
・     TABLE 296        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION)
・     TABLE 297        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION)
・     TABLE 298        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION)
・     TABLE 299        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION)
・     TABLE 300        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
・     TABLE 301        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
・     TABLE 302        LATIN AMERICA INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2019–2023 (USD MILLION)
・     TABLE 303        LATIN AMERICA INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2024–2028 (USD MILLION)
・     TABLE 304        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
・     TABLE 305        LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
10.6.3         MEXICO
10.6.3.1        GROWING FOCUS OF BRANDS TO CONNECT WITH THEIR TARGET AUDIENCES TO DRIVE MARKET
10.6.4         BRAZIL
10.6.4.1        GROWING INVESTMENT AND COMPREHENSIVE MARKETING SERVICES TO DRIVE MARKET
10.6.5         ARGENTINA
10.6.5.1        INCREASING DEMAND FOR AMPLIFY BRAND REACH AND ENGAGEMENT TO DRIVE MARKET
10.6.6         REST OF LATIN AMERICA

11  COMPETITIVE LANDSCAPE

11.1        OVERVIEW
11.2        STRATEGIES ADOPTED BY KEY PLAYERS
・     TABLE 306        OVERVIEW OF STRATEGIES ADOPTED BY KEY INFLUENCER MARKETING PLATFORM VENDORS
11.3        REVENUE ANALYSIS
・     FIGURE 47        REVENUE ANALYSIS KEY PLAYERS, 2018–2022 (USD MILLION)
11.4        MARKET SHARE ANALYSIS
・     FIGURE 48        MARKET SHARE ANALYSIS OF KEY PLAYERS, 2023
11.4.1         MARKET RANKING ANALYSIS
・     TABLE 307        INFLUENCER MARKETING PLATFORM MARKET: DEGREE OF COMPETITION
11.5        BRAND/PRODUCT COMPARATIVE ANALYSIS
・     FIGURE 49        BRAND/PRODUCT COMPARATIVE ANALYSIS, BY INFLUENCER MARKETING PLATFORM SOFTWARE
11.6        COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
11.6.1         STARS
11.6.2         EMERGING LEADERS
11.6.3         PERVASIVE PLAYERS
11.6.4         PARTICIPANTS
・     FIGURE 50        INFLUENCER MARKETING PLATFORM MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023
11.6.5         COMPANY FOOTPRINT: KEY PLAYERS, 2023
11.6.5.1        COMPANY FOOTPRINT
・     FIGURE 51        COMPANY FOOTPRINT (18 COMPANIES)
11.6.5.2        REGION FOOTPRINT
・     TABLE 308        REGION FOOTPRINT (18 COMPANIES)
11.6.5.3        END-USE INDUSTRY FOOTPRINT
・     TABLE 309        END-USE INDUSTRY FOOTPRINT (18 COMPANIES)
11.6.5.4        OFFERING FOOTPRINT
・     TABLE 310        OFFERING FOOTPRINT (18 COMPANIES)
11.6.5.5        APPLICATION FOOTPRINT
・     TABLE 311        APPLICATION FOOTPRINT (18 COMPANIES)
11.7        COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023   246
11.7.1         PROGRESSIVE COMPANIES
11.7.2         RESPONSIVE COMPANIES
11.7.3         DYNAMIC COMPANIES
11.7.4         STARTING BLOCKS
・     FIGURE 52        INFLUENCER MARKETING PLATFORM MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023
11.7.5         COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023
・     TABLE 312        INFLUENCER MARKETING PLATFORM MARKET: DETAILED LIST OF KEY STARTUPS/SMES
・     TABLE 313        INFLUENCER MARKETING PLATFORM MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES PLAYERS, 2023
11.8        VALUATION AND FINANCIAL METRICS OF KEY INFLUENCER MARKETING PLATFORM VENDORS
・     TABLE 314        INFLUENCER MARKETING PLATFORM MARKET: FIRM VALUATION
・     TABLE 315        INFLUENCER MARKETING PLATFORM MARKET: NUMBER OF ACTIVE USERS
・     TABLE 316        INFLUENCER MARKETING PLATFORM MARKET: EARNING PER EMPLOYEE
11.9        COMPETITIVE SCENARIO AND TRENDS
11.9.1         PRODUCT LAUNCHES AND ENHANCEMENTS
・     TABLE 317        INFLUENCER MARKETING PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, FEBRUARY 2024–JANUARY 2021
11.9.2         DEALS
・     TABLE 318        INFLUENCER MARKETING PLATFORM MARKET: DEALS, FEBRUARY 2024– JANUARY 2021
11.9.3         OTHERS
・     TABLE 319        INFLUENCER MARKETING PLATFORM MARKET: OTHERS, FEBRUARY 2024– JANUARY 2021

12  COMPANY PROFILES

12.1        INTRODUCTION
(BUSINESS OVERVIEW, PRODUCTS/SOLUTIONS/SERVICES OFFERED, RECENT DEVELOPMENTS & MNM VIEW)*
12.2        KEY PLAYERS
12.2.1         IZEA
・     TABLE 320        IZEA: BUSINESS OVERVIEW
・     FIGURE 53        IZEA: COMPANY SNAPSHOT
・     TABLE 321        IZEA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
・     TABLE 322        IZEA: PRODUCT LAUNCHES AND ENHANCEMENTS
・     TABLE 323        IZEA: DEALS
・     TABLE 324        IZEA: OTHERS
12.2.2         LAUNCHMETRICS
・     TABLE 325        LAUNCHMETRICS: BUSINESS OVERVIEW
・     TABLE 326        LAUNCHMETRICS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
・     TABLE 327        LAUNCHMETRICS: PRODUCT LAUNCHES AND ENHANCEMENTS
・     TABLE 328        LAUNCHMETRICS: DEALS
12.2.3         TRILLER
・     TABLE 329        TRILLER: BUSINESS OVERVIEW    265
・     TABLE 330        TRILLER: PRODUCTS/SOLUTIONS/SERVICES OFFERED
・     TABLE 331        TRILLER: PRODUCT LAUNCHES AND ENHANCEMENTS
・     TABLE 332        TRILLER: DEALS
12.2.4         IMPACT.COM
・     TABLE 333        IMPACT.COM: BUSINESS OVERVIEW
・     TABLE 334        IMPACT.COM: PRODUCTS/SOLUTIONS/SERVICES OFFERED
・     TABLE 335        IMPACT.COM: PRODUCT LAUNCHES AND ENHANCEMENTS
・     TABLE 336        IMPACT.COM: DEALS
・     TABLE 337        IMPACT.COM: OTHERS
12.2.5         MELTWATER
・     TABLE 338        MELTWATER: BUSINESS OVERVIEW    275
・     TABLE 339        MELTWATER: PRODUCTS/SOLUTIONS/SERVICES OFFERED
・     TABLE 340        MELTWATER: DEALS
12.2.6         TRAACKR
・     TABLE 341        TRAACKR: BUSINESS OVERVIEW    277
・     TABLE 342        TRAACKR: PRODUCTS/SOLUTIONS /SERVICES OFFERED
・     TABLE 343        TRAACKR: PRODUCT LAUNCHES AND ENHANCEMENTS
・     TABLE 344        TRAACKR: DEALS
12.2.7         ASPIRE.IO
・     TABLE 345        ASPIRE.IO: BUSINESS OVERVIEW    280
・     TABLE 346        ASPIRE.IO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
・     TABLE 347        ASPIRE.IO: PRODUCT LAUNCHES AND ENHANCEMENTS
・     TABLE 348        ASPIRE.IO: DEALS
12.2.8         CREATORIQ
・     TABLE 349        CREATORIQ: BUSINESS OVERVIEW    282
・     TABLE 350        CREATORIQ: PRODUCTS/SOLUTIONS/SERVICES OFFERED
・     TABLE 351        CREATORIQ: PRODUCT LAUNCHES AND ENHANCEMENTS
・     TABLE 352        CREATORIQ: DEALS
・     TABLE 353        CREATORIQ: OTHERS
12.2.9         LATER
・     TABLE 354        LATER: BUSINESS OVERVIEW
・     TABLE 355        LATER: PRODUCTS/SOLUTIONS/ SERVICES OFFERED
・     TABLE 356        LATER: PRODUCT LAUNCHES AND ENHANCEMENTS
・     TABLE 357        LATER: DEALS
・     TABLE 358        LATER: OTHERS
12.2.10       GRIN
・     TABLE 359        GRIN: BUSINESS OVERVIEW
・     TABLE 360        GRIN: PRODUCTS/SOLUTIONS/SERVICES OFFERED
・     TABLE 361        GRIN: PRODUCT LAUNCHES AND ENHANCEMENTS
・     TABLE 362        GRIN: DEALS
・     TABLE 363        GRIN: OTHERS
12.2.11       SPROUT SOCIAL
12.2.12       CAPTIV8
12.2.13       LTK
12.2.14       BRANDWATCH
12.2.15       BAZAARVOICE
12.2.16       PATTERN
12.2.17       UPFLUENCE
12.2.18       ONALYTICA
12.3        STARTUPS/SMES
12.3.1         LEFTY
12.3.2         INTELLIFLUENCE
12.3.3         INSENSE
12.3.4         SOCIAL BEAT
12.3.5         INBEAT
12.3.6         HEEPSY
12.3.7         LINQIA
12.3.8         TRIBE INFLUENCER
12.3.9         SKEEPERS
12.3.10       INFLUENCITY
12.3.11       ZEFMO
12.3.12       AFLUENCER
12.3.13       HYPEAUDITOR
12.3.14       MAGICLINKS
12.3.15       SOCIALBOOK
12.3.16       CREATOR.CO
12.3.17       GLEWEE
12.3.18       ARABYADS
*DETAILS ON BUSINESS OVERVIEW, PRODUCTS/SOLUTIONS/SERVICES OFFERED, RECENT DEVELOPMENTS & MNM VIEW MIGHT NOT BE CAPTURED IN CASE OF UNLISTED COMPANIES.

13  ADJACENT AND RELATED MARKETS

13.1        INTRODUCTION
13.2        SOCIAL MEDIA MANAGEMENT MARKET - GLOBAL FORECAST TO 2027
13.2.1         MARKET DEFINITION
13.2.2         MARKET OVERVIEW
13.2.2.1        SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT
・     TABLE 364        SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
・     TABLE 365        SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
13.2.2.2        SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE
・     TABLE 366        SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)
・     TABLE 367        SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
13.2.2.3        SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE
・     TABLE 368        SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)
・     TABLE 369        SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
13.2.2.4        SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION
・     TABLE 370        SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
・     TABLE 371        SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
13.2.2.5        SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL
・     TABLE 372        SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION)
・     TABLE 373        SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
13.2.2.6        SOCIAL MEDIA MANAGEMENT MARKET, BY REGION
・     TABLE 374        SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)
・     TABLE 375        SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)
13.3        MARKETING AUTOMATION MARKET
13.3.1         MARKET DEFINITION
13.3.2         MARKET OVERVIEW
13.3.2.1        MARKETING AUTOMATION MARKET, BY COMPONENT
・     TABLE 376        MARKETING AUTOMATION MARKET, BY COMPONENT, 2017–2020 (USD MILLION)
・     TABLE 377        MARKETING AUTOMATION MARKET, BY COMPONENT, 2021–2027 (USD MILLION)
13.3.2.2        MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE
・     TABLE 378        MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2017–2020 (USD MILLION)
・     TABLE 379        MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)
13.3.2.3        MARKETING AUTOMATION MARKET, BY APPLICATION
・     TABLE 380        MARKETING AUTOMATION MARKET, BY APPLICATION, 2017–2020 (USD MILLION)
・     TABLE 381        MARKETING AUTOMATION MARKET, BY APPLICATION, 2021–2027 (USD MILLION)
13.3.2.4        MARKETING AUTOMATION MARKET, BY ORGANIZATION SIZE
・     TABLE 382        MARKETING AUTOMATION MARKET, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)
・     TABLE 383        MARKETING AUTOMATION MARKET, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)
13.3.2.5        MARKETING AUTOMATION MARKET, BY VERTICAL
・     TABLE 384        MARKETING AUTOMATION MARKET, BY VERTICAL, 2017–2020 (USD MILLION)
・     TABLE 385        MARKETING AUTOMATION MARKET, BY VERTICAL, 2021–2027 (USD MILLION)
13.3.2.6        MARKETING AUTOMATION MARKET, BY REGION
・     TABLE 386        MARKETING AUTOMATION MARKET, BY REGION, 2017–2020 (USD MILLION)
・     TABLE 387        MARKETING AUTOMATION MARKET, BY REGION, 2021–2027 (USD MILLION)

14          APPENDIX

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