マーケットレポート詳細
OTT(オーバー・ザ・トップ）の世界市場：コンテンツタイプ別、収益モデル別2027年予測
Over the Top Market by Type (Game Streaming, Audio Streaming, Video Streaming and Communication), Monetization Model (Subscription-based, Advertising-based, and Transaction-based), Streaming Device, Vertical and Region - Global Forecast to 2027
- 出版元：MarketsandMarkets
出版元について - 発行年：2023年1月
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- 商品コード：MAM3159
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【レポート紹介】
OTT（オーバー・ザ・トップ）の世界市場規模は2022年で2025億ドル、2027年に4345億ドル、市場の平均年成長率は16.5%になると見込まれています。
レポートはOTT（オーバー・ザ・トップ）の世界市場について2027年までの市場予測データ(金額US$)を掲載しています。同市場をさまざまな区分で細分化し、そのセグメント市場ごとの市場予測（収益化モデル別市場、タイプ別市場、等）を中心に構成されています。また競合状況、主要企業情報（13社）、産業トレンド、エコシステムマッピングなどの分析も加味し、OTT（オーバー・ザ・トップ）市場の動向および今後成長性を詳細にレポートしています。
【レポート構成概要】
◆OTT（オーバー・ザ・トップ）の世界市場予測2017-2027年
・市場規模(US$)
◆収益化モデル別、市場-2027年
・サブスクリプションベース
・広告ベース
・取引ベース
※(市場規模US$)
◆タイプ別、市場-2027年
・ゲームストリーミング
・オーディオストリーミング
・ビデオストリーミング
・コミュニケーション
※(市場規模US$)
◆ストリーミング機器別、市場-2027年
・スマートフォン、タブレット
・デスクトップ、ラップトップパソコン
・IPTV、コンソール
※(市場規模US$)
◆サービス業別、市場-2027年
・メディア、エンターテインメント
・教育、学習
・ゲーム
・サービスユーティリティ
※(市場規模US$)
◆主要国地域別市場-2027年
北米
・米国、カナダ
欧州
・英国、ドイツ、フランス
・イタリア、スペイン
・北欧地域
・その他欧州
アジア太平洋
・日本、中国、インド
・オーストラリア/ニュージーランド
・その他アジア太平洋
中南米
・メキシコ、ブラジル
・その他中南米
中東アフリカ
・サウジアラビア、UAE、南アフリカ
その他中央アフリカ
※地域別に全セグメントの細分化データ掲載、詳細は目次参照
◆市場分析
・市場ダイナミクス（促進要因、障壁、機会、課題）
・産業トレンド
・エコシステムマッピング
・サプライチェーン分析
・競合状況
◆OTT（オーバー・ザ・トップ）の主要企業プロフィール動向
・NETFLIX
・AMAZON
・GOOGLE
・APPLE
・META
・HBO
・THE WALT DISNEY COMPANY
・INDIEFLIX
・FANDANGO MEDIA
・ROKU
・TENCENT
・楽天グループ株式会社
・KAKAO
【レポート詳細目次、データ項目一覧は当ページ下を参照ください】
Table of Contents (英文詳細目次）
1.... INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.2.1 INCLUSIONS & EXCLUSIONS
1.3 MARKET SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 REGIONS COVERED.. 31
1.3.3 YEARS CONSIDERED.. 32
1.4 CURRENCY CONSIDERED
・ TABLE 1.................................. USD EXCHANGE RATES, 2019–2021
1.5 STAKEHOLDERS
1.6 SUMMARY OF CHANGES
2.... RESEARCH METHODOLOGY
2.1 RESEARCH DATA
・ FIGURE 1.......................................... MARKET RESEARCH DESIGN
・ FIGURE 2............................................ RESEARCH METHODOLOGY
2.1.1 BREAKUP OF PRIMARIES
2.1.2 KEY INDUSTRY INSIGHTS
2.2 DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
・ FIGURE 3....................... TOP-DOWN AND BOTTOM-UP APPROACHES
2.3.1 TOP-DOWN APPROACH.. 37
2.3.2 BOTTOM-UP APPROACH
2.4 OVER-THE-TOP SERVICES MARKET: RECESSION IMPACT
・ FIGURE 4. OVER-THE-TOP SERVICES MARKET TO WITNESS DECLINE IN Y-O-Y GROWTH
2.5 ASSUMPTIONS
2.6 LIMITATIONS
3.... EXECUTIVE SUMMARY
・ FIGURE 5 OVER-THE-TOP SERVICES MARKET SHARE, BY TYPE, 2022 AND 2027
・ FIGURE 6 OVER-THE-TOP SERVICES MARKET SHARE, BY MONETIZATION MODEL, 2022 AND 2027
・ FIGURE 7..... ASIA PACIFIC TO WITNESS HIGHEST CAGR DURING 2022–2027
4.... PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR OVER-THE-TOP SERVICES MARKET PLAYERS
・ FIGURE 8 RISE IN NUMBER OF PARTNERSHIPS BETWEEN OTT VENDORS AND CONTENT PRODUCERS TO SUPPORT OVER-THE-TOP SERVICES MARKET GROWTH
4.2 OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE
・ FIGURE 9........ SMARTPHONES & ・ TABLETS TO ACCOUNT FOR HIGHEST MARKET SHARE IN 2022
4.3 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE AND MONETIZATION MODEL
・ FIGURE 10. SMARTPHONES & ・ TABLETS AND SUBSCRIPTION-BASED MONETIZATION TO ACCOUNT FOR LARGEST RESPECTIVE MARKET SHARES IN NORTH AMERICA
4.4 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE AND MONETIZATION MODEL
・ FIGURE 11 SMARTPHONES & ・ TABLETS AND ADVERTISEMENT-BASED MONETIZATION TO BE LARGEST RESPECTIVE SEGMENTS IN ASIA PACIFIC
5.... MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
・ FIGURE 12.. OVER-THE-TOP SERVICES MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
5.2.1 DRIVERS
5.2.1.1 FLEXIBILITY AND EASE-OF-USE TO OFFER SEAMLESS CUSTOMER EXPERIENCE
5.2.1.2 INTERNET PROLIFERATION WITH PENETRATION OF SMART DEVICES
・ FIGURE 13. NUMBER OF INTERNET USERS, BY REGION, 2022 (MILLION)
・ FIGURE 14........ TOP SMARTPHONE USER COUNTRIES, 2021 (MILLION)
5.2.1.3 FREEMIUM MODELS OF GLOBAL AND LOCAL PLAYERS IN PRICE-SENSITIVE MARKETS
5.2.1.4 RISE IN DEMAND FOR OVER-THE-TOP SERVICES DURING LOCKDOWN
5.2.2 RESTRAINTS
5.2.2.1 DISPARITY IN OPINION BETWEEN PRODUCERS AND AGGREGATORS OVER LICENSED BUSINESS MODEL
5.2.2.2 THREAT TO PRIVACY OF CONTENT CONSUMPTION AND SECURITY OF USER DATABASE DUE TO SPYWARE
5.2.2.3 INADEQUATE SUPPLY OF HIGH-SPEED INTERNET IN EMERGING ECONOMIES
5.2.3 OPPORTUNITIES
5.2.3.1 PARTNERSHIP WITH NATIONAL PRODUCERS AND FILM STUDIOS ACROSS REGIONS ON SVOD MODELS
5.2.3.2 ADOPTION OF 5G TECHNOLOGY
5.2.4 CHALLENGES
5.2.4.1 COMPLEX IP, GOVERNMENT REGULATORY FRAMEWORKS, AND LICENSING REGIMES ACROSS REGIONS
5.2.4.2 DIFFICULTY IN RETAINING SUBSCRIBERS DUE TO HIGH COMPETITION
5.3 INDUSTRY TRENDS
5.3.1 ECOSYSTEM MAPPING.. 52
・ TABLE 2.................... OVER-THE-TOP SERVICES MARKET ECOSYSTEM
5.3.2 SUPPLY CHAIN ANALYSIS
・ FIGURE 15 OVER-THE-TOP SERVICES MARKET: SUPPLY CHAIN ANALYSIS
6.... OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL
6.1 INTRODUCTION
・ FIGURE 16. SUBSCRIPTION-BASED MONETIZATION MODEL TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
6.1.1 MONETIZATION MODEL: MARKET DRIVERS
・ TABLE 3. OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 4. OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
6.2 SUBSCRIPTION-BASED
6.2.1 BILLING AS PER SERVICES OPTED BY CUSTOMERS TO DRIVE DEMAND FOR OVER-THE-TOP SERVICES
・ TABLE 5.. SUBSCRIPTION-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2017–2021 (USD BILLION)
・ TABLE 6.. SUBSCRIPTION-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2022–2027 (USD BILLION)
6.3 ADVERTISING-BASED
6.3.1 HIGHER PENETRATION OF INTERNET AND USE OF MOBILE DEVICES TO INCREASE ADOPTION OF OVER-THE-TOP SERVICES
・ TABLE 7.... ADVERTISING-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2017–2021 (USD BILLION)
・ TABLE 8.... ADVERTISING-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2022–2027 (USD BILLION)
6.4 TRANSACTION-BASED
6.4.1 ATTRACTIVE VIDEO PACKAGES THROUGH TRANSACTION-BASED MONETIZATION MODEL TO PROPEL ADOPTION OF OVER-THE-TOP SERVICES
・ TABLE 9... TRANSACTION-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2017–2021 (USD BILLION)
・ TABLE 10. TRANSACTION-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2022–2027 (USD BILLION)
7.... OVER-THE-TOP SERVICES MARKET, BY TYPE
7.1 INTRODUCTION
・ FIGURE 17.... VIDEO STREAMING SEGMENT TO RECORD HIGHEST CAGR DURING FORECAST PERIOD
7.1.1 TYPE: MARKET DRIVERS
・ TABLE 11...... OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017–2021 (USD BILLION)
・ TABLE 12...... OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022–2027 (USD BILLION)
7.2 GAME STREAMING
7.2.1 LIVE RESULTS AND REAL-TIME SHARING TO DRIVE GROWTH OF GAME STREAMING SEGMENT
・ TABLE 13........ GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 14........ GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 15... GAME STREAMING MARKET, BY REGION, 2017–2021 (USD BILLION)
・ TABLE 16... GAME STREAMING MARKET, BY REGION, 2022–2027 (USD BILLION)
7.3 AUDIO STREAMING
7.3.1 SUBSCRIPTION- AND TRANSACTION-BASED MONETIZATION MODELS TO BE HIGHLY PREFERRED BY END USERS FOR AUDIO STREAMING
・ TABLE 17....... AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 18....... AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 19... AUDIO STREAMING MARKET, BY REGION, 2017–2021 (USD BILLION)
・ TABLE 20... AUDIO STREAMING MARKET, BY REGION, 2022–2027 (USD BILLION)
7.4 VIDEO STREAMING
7.4.1 FLEXIBILITY, COMFORT, AND PERSONALIZATION OF CONTENT TO DRIVE ADOPTION OF VIDEO STREAMING SERVICES
・ TABLE 21....... VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 22....... VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 23... VIDEO STREAMING MARKET, BY REGION, 2017–2021 (USD BILLION)
・ TABLE 24... VIDEO STREAMING MARKET, BY REGION, 2022–2027 (USD BILLION)
7.5 COMMUNICATION
7.5.1 HIGH MOBILE PENETRATION WITH OVER-THE-TOP MESSAGING APPLICATIONS TO PROMOTE GLOBAL GROWTH OF COMMUNICATION SEGMENT
・ TABLE 25...... COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 26...... COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 27..... COMMUNICATION SERVICES MARKET, BY REGION, 2017–2021 (USD BILLION)
・ TABLE 28..... COMMUNICATION SERVICES MARKET, BY REGION, 2022–2027 (USD BILLION)
8.... OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE
8.1 INTRODUCTION
・ FIGURE 18. SMARTPHONES & ・ TABLETS TO RECORD LARGEST MARKET SIZE DURING FORECAST PERIOD
8.1.1 STREAMING DEVICE: MARKET DRIVERS
・ TABLE 29... OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 30... OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
8.2 SMARTPHONES & ・ TABLETS
8.2.1 INTERNET PENETRATION TO LEAD TO INCREASED NUMBER OF SMARTPHONES
・ TABLE 31... SMARTPHONES & ・ TABLETS MARKET, BY REGION, 2017–2021 (USD BILLION)
・ TABLE 32... SMARTPHONES & ・ TABLETS MARKET, BY REGION, 2022–2027 (USD BILLION)
8.3 DESKTOPS & LAPTOPS
8.3.1 HD CONTENT ON BIGGER SCREENS AND MULTITASKING TO SUPPORT MARKET GROWTH OF CONTENT VIEWING ON DESKTOPS & LAPTOPS
・ TABLE 33..... DESKTOPS & LAPTOPS MARKET, BY REGION, 2017–2021 (USD BILLION)
・ TABLE 34..... DESKTOPS & LAPTOPS MARKET, BY REGION, 2022–2027 (USD BILLION)
8.4 INTERNET PROTOCOL TELEVISIONS & CONSOLES
8.4.1 GROWTH OF GAMING INDUSTRY TO BOOST ADOPTION OF IPTVS & CONSOLES FOR STREAMING OVER-THE-TOP SERVICES
・ TABLE 35.... IPTV & CONSOLES MARKET, BY REGION, 2017–2021 (USD BILLION)
・ TABLE 36.... IPTV & CONSOLES MARKET, BY REGION, 2022–2027 (USD BILLION)
9.... OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL
9.1 INTRODUCTION
・ FIGURE 19...... GAMING SEGMENT TO RECORD HIGHEST GROWTH RATE DURING FORECAST PERIOD
9.1.1 SERVICE VERTICAL: MARKET DRIVERS
・ TABLE 37..... OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017–2021 (USD BILLION)
・ TABLE 38..... OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022–2027 (USD BILLION)
9.2 MEDIA & ENTERTAINMENT
9.2.1 INCREASED INTERNET PENETRATION AND DEMAND FOR ENTERTAINMENT TO FUEL GROWTH IN VERTICAL
・ TABLE 39.... MEDIA & ENTERTAINMENT VERTICAL MARKET, BY REGION, 2017–2021 (USD BILLION)
・ TABLE 40.... MEDIA & ENTERTAINMENT VERTICAL MARKET, BY REGION, 2022–2027 (USD BILLION)
・ TABLE 41 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 42 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
9.3 EDUCATION & LEARNING
9.3.1 EMERGENCE OF SMART EDUCATION SYSTEM AND DIVERSE ONLINE LEARNING NEEDS TO DRIVE GROWTH IN EDUCATION & LEARNING SECTOR
・ TABLE 43...... EDUCATION & LEARNING VERTICAL MARKET, BY REGION, 2017–2021 (USD BILLION)
・ TABLE 44...... EDUCATION & LEARNING VERTICAL MARKET, BY REGION, 2022–2027 (USD BILLION)
・ TABLE 45.. EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 46.. EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
9.4 GAMING
9.4.1 HIGHER TRACTION AMONG MILLENNIALS TO BOOST GAMING VERTICAL
・ TABLE 47... GAMING VERTICAL MARKET, BY REGION, 2017–2021 (USD BILLION)
・ TABLE 48... GAMING VERTICAL MARKET, BY REGION, 2022–2027 (USD BILLION)
・ TABLE 49.. GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 50.. GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
9.5 SERVICE UTILITIES
9.5.1 RISE IN DEMAND FOR ON-THE-GO SERVICES ON HANDHELD DEVICES TO BOOST SERVICE UTILITY ADOPTION
・ TABLE 51..... SERVICE UTILITIES VERTICAL MARKET, BY REGION, 2017–2021 (USD BILLION)
・ TABLE 52..... SERVICE UTILITIES VERTICAL MARKET, BY REGION, 2022–2027 (USD BILLION)
・ TABLE 53 SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 54 SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
10.. OVER-THE-TOP SERVICES MARKET, BY REGION
10.1 INTRODUCTION
・ FIGURE 20... OVER-THE-TOP SERVICES MARKET: REGIONAL SNAPSHOT, 2022
・ FIGURE 21 ASIA PACIFIC TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD
・ TABLE 55.. OVER-THE-TOP SERVICES MARKET, BY REGION, 2017–2021 (USD BILLION)
・ TABLE 56.. OVER-THE-TOP SERVICES MARKET, BY REGION, 2022–2027 (USD BILLION)
10.2 NORTH AMERICA
10.2.1 NORTH AMERICA: RECESSION IMPACT
10.2.2 NORTH AMERICA: MARKET DRIVERS
・ FIGURE 22............................ NORTH AMERICA: MARKET SNAPSHOT
・ TABLE 57 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017–2021 (USD BILLION)
・ TABLE 58 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022–2027 (USD BILLION)
・ TABLE 59....... NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION). 88
・ TABLE 60....... NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION). 88
・ TABLE 61............... NORTH AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 62............... NORTH AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 63............... NORTH AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 64............... NORTH AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 65............... NORTH AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 66............... NORTH AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 67... NORTH AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 68... NORTH AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 69....... NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017–2021 (USD BILLION)
・ TABLE 70....... NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022–2027 (USD BILLION)
・ TABLE 71....... NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 72....... NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 73......... NORTH AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 74......... NORTH AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 75........... NORTH AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 76........... NORTH AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 77 NORTH AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 78 NORTH AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 79... NORTH AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 80... NORTH AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 81....... NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2017–2021 (USD BILLION)
・ TABLE 82....... NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2022–2027 (USD BILLION)
10.2.3 UNITED STATES
10.2.4 CANADA
10.3 EUROPE
10.3.1 EUROPE: RECESSION IMPACT
10.3.2 EUROPE: MARKET DRIVERS
・ TABLE 83. EUROPE: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017–2021 (USD BILLION)
・ TABLE 84. EUROPE: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022–2027 (USD BILLION)
・ TABLE 85.................. EUROPE: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 86.................. EUROPE: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 87...... EUROPE: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 88...... EUROPE: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 89...... EUROPE: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 90...... EUROPE: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 91...... EUROPE: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 92...... EUROPE: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 93.............. EUROPE: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 94.............. EUROPE: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 95...... EUROPE: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017–2021 (USD BILLION)
・ TABLE 96...... EUROPE: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022–2027 (USD BILLION)
・ TABLE 97.. EUROPE: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 98.. EUROPE: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 99.... EUROPE: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 100.. EUROPE: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 101.... EUROPE: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 102.... EUROPE: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 103......... EUROPE: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 104......... EUROPE: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 105............ EUROPE: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 106............ EUROPE: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 107................ EUROPE: OVER-THE-TOP SERVICES MARKET, BY COUNTRY/REGION, 2017–2021 (USD BILLION)
・ TABLE 108................ EUROPE: OVER-THE-TOP SERVICES MARKET, BY COUNTRY/REGION, 2022–2027 (USD BILLION)
10.3.3 UNITED KINGDOM
10.3.4 GERMANY
10.3.5 FRANCE
10.3.6 ITALY
10.3.7 SPAIN
10.3.8 NORDIC REGION
10.3.9 REST OF EUROPE
10.4 ASIA PACIFIC
10.4.1 ASIA PACIFIC: RECESSION IMPACT
10.4.2 ASIA PACIFIC: MARKET DRIVERS
・ FIGURE 23................................. ASIA PACIFIC: MARKET SNAPSHOT
・ TABLE 109.. ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017–2021 (USD BILLION)
・ TABLE 110.. ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022–2027 (USD BILLION)
・ TABLE 111.......... ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION). 108
・ TABLE 112.......... ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION). 108
・ TABLE 113.................. ASIA PACIFIC: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 114.................. ASIA PACIFIC: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 115.................. ASIA PACIFIC: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 116.................. ASIA PACIFIC: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 117.................. ASIA PACIFIC: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 118.................. ASIA PACIFIC: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 119...... ASIA PACIFIC: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION). 110
・ TABLE 120...... ASIA PACIFIC: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION). 111
・ TABLE 121.......... ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017–2021 (USD BILLION)
・ TABLE 122.......... ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022–2027 (USD BILLION)
・ TABLE 123.......... ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 124.......... ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 125 ASIA PACIFIC: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 126 ASIA PACIFIC: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 127. ASIA PACIFIC: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 128. ASIA PACIFIC: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 129.. ASIA PACIFIC: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 130.. ASIA PACIFIC: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 131...... ASIA PACIFIC: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 132...... ASIA PACIFIC: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 133.......... ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2017–2021 (USD BILLION)
・ TABLE 134.......... ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2022–2027 (USD BILLION)
10.4.3 CHINA
10.4.4 JAPAN
10.4.5 INDIA
10.4.6 AUSTRALIA & NEW ZEALAND
10.4.7 REST OF ASIA PACIFIC
10.5 LATIN AMERICA
10.5.1 LATIN AMERICA: RECESSION IMPACT
10.5.2 LATIN AMERICA: MARKET DRIVERS
・ TABLE 135 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017–2021 (USD BILLION)
・ TABLE 136 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022–2027 (USD BILLION)
・ TABLE 137....... LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION). 117
・ TABLE 138....... LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION). 117
・ TABLE 139............... LATIN AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 140............... LATIN AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 141............... LATIN AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 142............... LATIN AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 143............... LATIN AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 144............... LATIN AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 145... LATIN AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 146... LATIN AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 147....... LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017–2021 (USD BILLION)
・ TABLE 148....... LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022–2027 (USD BILLION)
・ TABLE 149....... LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 150....... LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 151......... LATIN AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 152......... LATIN AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 153........... LATIN AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 154........... LATIN AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 155 LATIN AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 156 LATIN AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 157... LATIN AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 158... LATIN AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 159....... LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2017–2021 (USD BILLION)
・ TABLE 160....... LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2022–2027 (USD BILLION)
10.5.3 MEXICO
10.5.4 BRAZIL
10.5.5 REST OF LATIN AMERICA
10.6 MIDDLE EAST & AFRICA
10.6.1 MIDDLE EAST & AFRICA: RECESSION IMPACT
10.6.2 MIDDLE EAST: MARKET DRIVERS
10.6.3 AFRICA: MARKET DRIVERS
・ TABLE 161 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017–2021 (USD BILLION)
・ TABLE 162 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022–2027 (USD BILLION)
・ TABLE 163 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION). 126
・ TABLE 164 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION). 127
・ TABLE 165..... MIDDLE EAST & AFRICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION). 127
・ TABLE 166..... MIDDLE EAST & AFRICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION). 127
・ TABLE 167.... MIDDLE EAST & AFRICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 168.... MIDDLE EAST & AFRICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION). 128
・ TABLE 169..... MIDDLE EAST & AFRICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 170..... MIDDLE EAST & AFRICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 171........ MIDDLE EAST & AFRICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017–2021 (USD BILLION)
・ TABLE 172........ MIDDLE EAST & AFRICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022–2027 (USD BILLION)
・ TABLE 173 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017–2021 (USD BILLION)
・ TABLE 174 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022–2027 (USD BILLION)
・ TABLE 175 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 176 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 177........... MIDDLE EAST & AFRICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 178........... MIDDLE EAST & AFRICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 179 MIDDLE EAST & AFRICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 180 MIDDLE EAST & AFRICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 181..... MIDDLE EAST & AFRICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 182..... MIDDLE EAST & AFRICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 183......... MIDDLE EAST & AFRICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017–2021 (USD BILLION)
・ TABLE 184......... MIDDLE EAST & AFRICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022–2027 (USD BILLION)
・ TABLE 185 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2017–2021 (USD BILLION)
・ TABLE 186 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2022–2027 (USD BILLION)
10.6.4 KINGDOM OF SAUDI ARABIA
10.6.5 UNITED ARAB EMIRATES
10.6.6 SOUTH AFRICA
10.6.7 REST OF THE MIDDLE EAST & AFRICA
11.. COMPETITIVE LANDSCAPE
11.1 OVERVIEW
・ TABLE 187 KEY DEVELOPMENTS BY LEADING PLAYERS IN OVER-THE-TOP SERVICES MARKET, 2021–2022
11.2 COMPETITIVE SCENARIO.. 136
・ TABLE 188.............. MARKET EVALUATION FRAMEWORK, 2019–2022
11.2.1 NEW PRODUCT LAUNCHES
・ TABLE 189.................................. NEW PRODUCT LAUNCHES, 2021
11.2.2 DEALS
・ TABLE 190................................................... DEALS, 2020–2022.. 137
12.. COMPANY PROFILES
(BUSINESS OVERVIEW, PRODUCTS/SOLUTIONS/SERVICES OFFERED, RECENT DEVELOPMENTS, MNM VIEW (KEY STRENGTHS/RIGHT TO WIN, STRATEGIC CHOICES MADE, WEAKNESS/COMPETITIVE THREATS)*
12.1 NETFLIX
・ TABLE 191...................................... NETFLIX: BUSINESS OVERVIEW
・ FIGURE 24..................................... NETFLIX: COMPANY SNAPSHOT
・ TABLE 192............................... NETFLIX: NEW PRODUCT LAUNCHES
・ TABLE 193......................................................... NETFLIX: DEALS
12.2 AMAZON
・ TABLE 194..................................... AMAZON: BUSINESS OVERVIEW
・ FIGURE 25.................................... AMAZON: COMPANY SNAPSHOT
・ TABLE 195........................................................ AMAZON: DEALS
12.3 GOOGLE
・ TABLE 196................................... ALPHABET: BUSINESS OVERVIEW
・ FIGURE 26.................................. ALPHABET: COMPANY SNAPSHOT
・ TABLE 197......................................................... GOOGLE: DEALS
12.4 APPLE
・ TABLE 198........................................ APPLE: BUSINESS OVERVIEW
・ FIGURE 27....................................... APPLE: COMPANY SNAPSHOT
・ TABLE 199................................. APPLE: NEW PRODUCT LAUNCHES
・ TABLE 200........................................................... APPLE: DEALS
12.5 META
・ TABLE 201........................................ META: COMPANY SNAPSHOT
・ FIGURE 28........................................ META: COMPANY SNAPSHOT
・ TABLE 202.................................. META: NEW PRODUCT LAUNCHES
・ TABLE 203............................................................ META: DEALS
12.6 HBO
・ TABLE 204.......................................... HBO: BUSINESS OVERVIEW
・ FIGURE 29........... WARNER BROS. DISCOVERY: COMPANY SNAPSHOT
・ TABLE 205.............................................................. HBO: DEALS
12.7 THE WALT DISNEY COMPANY
・ TABLE 206........... THE WALT DISNEY COMPANY: BUSINESS OVERVIEW
・ FIGURE 30........... THE WALT DISNEY COMPANY: COMPANY SNAPSHOT
・ TABLE 207............................... THE WALT DISNEY COMPANY: DEALS
12.8 INDIEFLIX
・ TABLE 208.................................... INDIEFLIX: BUSINESS OVERVIEW
12.9 FANDANGO MEDIA
・ TABLE 209........................ FANDANGO MEDIA: BUSINESS OVERVIEW
12.10 ROKU
・ TABLE 210......................................... ROKU: BUSINESS OVERVIEW
・ FIGURE 31........................................ ROKU: COMPANY SNAPSHOT
・ TABLE 211.................................. ROKU: NEW PRODUCT LAUNCHES
・ TABLE 212............................................................ ROKU: DEALS
12.11 TENCENT
・ TABLE 213.................................... TENCENT: BUSINESS OVERVIEW
・ FIGURE 32.................................... TENCENT: COMPANY SNAPSHOT
・ TABLE 214........................................................ TENCENT: DEALS
12.12 RAKUTEN
・ TABLE 215.................................... RAKUTEN: BUSINESS OVERVIEW
・ FIGURE 33................................... RAKUTEN: COMPANY SNAPSHOT
・ TABLE 216....................................................... RAKUTEN: DEALS
12.13 KAKAO
・ TABLE 217....................................... KAKAO: BUSINESS OVERVIEW
・ FIGURE 34....................................... KAKAO: COMPANY SNAPSHOT
・ TABLE 218........ KAKAO: DEALS
*DETAILS ON BUSINESS OVERVIEW, PRODUCTS/SOLUTIONS/SERVICES OFFERED, RECENT DEVELOPMENTS, MNM VIEW (KEY STRENGTHS/RIGHT TO WIN, STRATEGIC CHOICES MADE, WEAKNESS/COMPETITIVE THREATS)* MIGHT NOT BE CAPTURED IN CASE OF UNLISTED COMPANIES.