マーケットレポート詳細

ソーシャルメディア分析(SNS分析)の世界市場:用途別、産業別2026年予測

Social Media Analytics Market with COVID- 19 Impact Analysis, by Component, Analytics Type, Application (Sales and Marketing Management, and Competitive Intelligence), Deployment Mode, Organization Size, Vertical, and Region - Global Forecast to 2026

出版元:MarketsandMarkets   出版元について
発行年:2022年11月
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商品コード:MAM2726

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【レポート紹介】

ソーシャルメディア分析(SNS分析)の世界市場規模は2021年で32億ドル、2026年に96億ドル、市場の平均年成長率は24.0%に達する見通しです。
同市場の成長の主な要因として、ソーシャルメディア利用者そのものの増加、マーケットや競合分析への注力傾向の拡大、顧客体験向上に向けたソーシャルメディア施策へのニーズの高まり、などを挙げることができるでしょう。
レポートはソーシャルメディア分析(SNS分析)の世界市場について2026年までの市場予測データ(金額US$)を掲載しています。同市場をさまざまな区分で細分化し、そのセグメント市場ごとの市場予測(コンポーネント別市場、用途別市場、等)を中心に構成されています。また競合状況、主要企業情報(29社)、市場ダイナミクス、エコシステムなどの分析も加味し、ソーシャルメディア分析(SNS分析)市場の動向および今後成長性を詳細にレポートしています。

【レポート構成概要】

◆ソーシャルメディア分析(SNS分析)の世界市場予測2015-2026年

・市場規模(US$)

◆コンポーネント別、市場-2026年

ソリューション
サービス
・マネージドサービス
・専門サービス
-コンサルティング
-サポート/メンテナンス
-デプロイメント/インテグレーション
※(市場規模US$)

◆用途別、市場-2026年

・営業/マーケティング管理
・顧客体験(CX)管理
・競合情報分析
・リスク管理/不正検知
・公共安全/法執行
・その他
※(市場規模US$)

◆デプロイメントモード別、市場-2026年

・オンプレミス
・クラウド
※(市場規模US$)

◆組織規模別、市場-2026年

・中小企業
・大手企業
※(市場規模US$)

◆分析タイプ別、市場-2026年

・予測的分析
・処方的分析
・診断的分析
・記述的分析
※(市場規模US$)

◆産業別、市場-2026年

・銀行/金融サービス/保険
・通信/IT
・小売/eコマース
・ヘルスケア/ライフサイエンス
・政府/防衛
・メディア/エンタメ
・旅行/ホスピタリティ
・その他
※(市場規模US$)

◆主要国地域別市場-2026年

北米
・米国、カナダ
欧州
・英国、フランス、ドイツ
・その他欧州
アジア太平洋
・日本、中国、インド
・その他アジア太平洋
中東アフリカ
・中東
・アフリカ
中南米
・ブラジル、メキシコ
※地域別に全セグメント別の細分化データ掲載、詳細は目次参照
※国別にコンポーネント大分類別、用途別の細分化データ掲載、詳細は目次参照

◆市場分析

・市場ダイナミクス(ドライバー、障壁、機械、課題)
・COVID-19が市場に与える影響
・ファイブフォース分析
・ケーススタディ分析
・エコシステム
・サプライチェーン分析
・市場シェア分析
・競合状況

◆ソーシャルメディア分析(SNS分析)の主要企業プロフィール動向

・IBM
・GOOGLE
・ORACLE
・SALESFORCE
・ADOBE
・SAS
・CLARABRIDGE
・NETBASE QUID
・DIGIMIND
・TALKWALKER
・HOOTSUITE
・GOODDATA
・MELTWATER
・KHOROS
・SPROUT SOCIAL
・CISION
・BRAND24
・SOTRENDER
・RIVAL IQ
・QUINTLY
・SOCIALBAKERS
・AWARIO
・OKTOPOST
・SIMPLIFY360
・FRROL
・MAVSOCIAL
・HEURITECH
・MNEMONIC AI
・KONNECT INSIGHTS

(全314頁)

【レポート詳細目次、データ項目一覧は当ページ下を参照ください】

Table of Contents (英文詳細目次)

1.... INTRODUCTION

1.1             INTRODUCTION TO COVID-19
1.2             COVID-19 HEALTH ASSESSMENT
・       FIGURE 1............................... COVID-19: GLOBAL PROPAGATION
・       FIGURE 2................ COVID-19 PROPAGATION: SELECT COUNTRIES
1.3             COVID-19 ECONOMIC ASSESSMENT
・       FIGURE 3.... REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
1.3.1              COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
・       FIGURE 4................. CRITERIA IMPACTING THE GLOBAL ECONOMY
・       FIGURE 5........ SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
1.4             OBJECTIVES OF THE STUDY
1.5             MARKET DEFINITION
1.5.1              INCLUSIONS AND EXCLUSIONS
1.6             MARKET SCOPE
1.6.1              MARKET SEGMENTATION
1.6.2              REGIONS COVERED.. 53
1.6.3              YEARS CONSIDERED FOR THE STUDY
1.7             CURRENCY CONSIDERED
・       TABLE 1........ UNITED STATES DOLLAR EXCHANGE RATE, 2019-2021
1.8             STAKEHOLDERS
1.9             SUMMARY OF CHANGES

2.... RESEARCH METHODOLOGY

2.1             RESEARCH DATA
・       FIGURE 6.... SOCIAL MEDIA ANALYTICS MARKET: RESEARCH DESIGN
2.1.1              SECONDARY DATA
2.1.2              PRIMARY DATA
・       TABLE 2................................................. PRIMARY INTERVIEWS
2.1.2.1            BREAKUP OF PRIMARY PROFILES
2.1.2.2            KEY INDUSTRY INSIGHTS
2.2             MARKET BREAKUP AND DATA TRIANGULATION
・       FIGURE 7............................................... DATA TRIANGULATION
2.3             MARKET SIZE ESTIMATION
・       FIGURE 8........ SOCIAL MEDIA ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
2.3.1              TOP-DOWN APPROACH.. 60
2.3.2              BOTTOM-UP APPROACH
・       FIGURE 9.. MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE SOCIAL MEDIA ANALYTICS MARKET
・       FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 - BOTTOM-UP  (SUPPLY-SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF THE SOCIAL MEDIA ANALYTICS MARKET
・       FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICES OF THE SOCIAL MEDIA ANALYTICS MARKET
・       FIGURE 12 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF SOCIAL MEDIA ANALYTICS THROUGH OVERALL SOCIAL MEDIA ANALYTICS SPENDING
2.4             MARKET FORECAST
・       TABLE 3...................................................... FACTOR ANALYSIS.. 64
・       TABLE 4.................................................. IMPACT OF COVID-19
2.5             COMPANY EVALUATION MATRIX
・       FIGURE 13.... COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
2.6             STARTUP/SME EVALUATION MATRIX METHODOLOGY
・       FIGURE 14.............. STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE
2.7             ASSUMPTIONS FOR THE STUDY
2.8             LIMITATIONS OF THE STUDY

3.... EXECUTIVE SUMMARY

・       TABLE 5......... GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH RATE,  2015–2020 (USD MILLION, Y-O-Y%)
・       TABLE 6......... GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH RATE,  2021–2026 (USD MILLION, Y-O-Y%)
・       FIGURE 15.. SOLUTIONS SEGMENT TO HOLD A LARGER MARKET SIZE IN 2021
・       FIGURE 16. PROFESSIONAL SERVICES SEGMENT TO HOLD A LARGER MARKET  SHARE IN 2021
・       FIGURE 17 CONSULTING SEGMENT TO HOLD A LARGER MARKET SIZE IN 2021
・       FIGURE 18. CLOUD SEGMENT TO HOLD A LARGER MARKET SHARE IN 2021
・       FIGURE 19. PREDICTIVE ANALYTICS SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 2021
・       FIGURE 20...... SALES AND MARKETING MANAGEMENT SEGMENT TO HOLD THE LARGEST MARKET SHARE IN 2021
・       FIGURE 21........ LARGE ENTERPRISES SEGMENT TO HOLD A LARGER MARKET SHARE IN 2021
・       FIGURE 22 HEALTHCARE AND LIFE SCIENCES SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 2021
・       FIGURE 23. NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE IN 2021

4.... PREMIUM INSIGHTS

4.1             ATTRACTIVE OPPORTUNITIES IN THE SOCIAL MEDIA ANALYTICS MARKET
・       FIGURE 24.......... THE RISING DEMAND FOR ENHANCED CUSTOMER EXPERIENCE AND UNDERSTANDING CUSTOMER SENTIMENTS TO DRIVE THE GROWTH OF THE SOCIAL MEDIA ANALYTICS MARKET
4.2             SOCIAL MEDIA ANALYTICS MARKET: TOP THREE VERTICALS
・       FIGURE 25............................... TOP 3 VERTICALS IN THE MARKET
4.3             SOCIAL MEDIA ANALYTICS MARKET: BY REGION
・       FIGURE 26.. NORTH AMERICA HELD THE LARGEST MARKET SHARE IN 2020
4.4             SOCIAL MEDIA ANALYTICS MARKET IN NORTH AMERICA,  BY APPLICATION AND INDUSTRY VERTICAL
・       FIGURE 27. SALES AND MARKETING MANAGEMENT AND MEDIA AND ENTERTAINMENT INDUSTRY VERTICAL TO ACCOUNT FOR THE LARGEST SHARES IN THE SOCIAL MEDIA ANALYTICS MARKET IN 2021

5.... MARKET OVERVIEW AND INDUSTRY TRENDS

5.1             INTRODUCTION
5.2             MARKET DYNAMICS
・       FIGURE 28............... SOCIAL MEDIA ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
5.2.1              DRIVERS
5.2.1.1            RISING NUMBER OF SOCIAL MEDIA USERS
5.2.1.2            INCREASED FOCUS ON THE MARKET AND COMPETITIVE INTELLIGENCE
5.2.1.3            RISING NEED FOR SOCIAL MEDIA MEASUREMENT TO ENHANCE THE CUSTOMER EXPERIENCE
5.2.2              RESTRAINTS
5.2.2.1            COMPLEXITIES IN THE ANALYTICAL WORKFLOW
5.2.2.2            LACK OF ANALYTICAL SKILLSETS
5.2.3              OPPORTUNITIES
5.2.3.1            VOLUMINOUS DATA GENERATION THROUGH SOCIAL MEDIA PLATFORMS
5.2.3.2            RISING CLOUD ADOPTION TRENDS
5.2.3.3            SHIFT OF PEOPLE TOWARD VIRTUAL SOLUTIONS DUE TO COVID-19
5.2.4              CHALLENGES
5.2.4.1            LACK OF STANDARD MEASURES FOR SOCIAL MEDIA ANALYTICS
5.2.4.2            LACK OF A SINGLE SOLUTION TO MANAGE THE INCREASING UNSTRUCTURED DATA
5.3             CASE STUDY ANALYSIS
5.3.1              BANKING, FINANCIAL SERVICES, AND INSURANCE
5.3.1.1            USE CASE 1: TDECU USED CLARABRIDGE INTERACTION ANALYSIS TO ENHANCE CUSTOMER EXPERIENCE AND SORT SOILED DATA
5.3.2              TELECOMMUNICATIONS
5.3.2.1            USE CASE 2: SKY USED CLARABRIDGE ENGAGEMENT TO ENHANCE CUSTOMER EXPERIENCE
5.3.3              HOSPITALITY
5.3.3.1            USE CASE 3: NH GROUP USED DIGIMIND SOCIAL MONITORING AND LISTENING TO UNDERSTAND CONSUMER BEHAVIOR
5.3.4              RETAIL AND ECOMMERCE
5.3.4.1            USE CASE 4: CARREFOUR USED DIGIMIND SOCIAL FOR BRAND REPUTATION, MONITORING, AND UNDERSTANDING CONSUMER PREFERENCES.
5.3.5              GOVERNMENT
5.3.5.1            USE CASE 5: WORLD BUSINESS CHICAGO (WBC) USED SPROUT SOCIAL’S ANALYTICS FEATURES TO EXPAND ITS DIGITAL PRESENCE
5.3.6              MEDIA AND ENTERTAINMENT
5.3.6.1            USE CASE 6: BBC USED KHOROS PLATFORM TO TRACK THE PERFORMANCE OF ITS CONTENT AND DRIVE MORE TRAFFIC TO ITS WEBSITE
5.3.7              MANUFACTURING
5.3.7.1            USE CASE 7: CARIN OIL USED MELTWATER PLATFORM TO IMPROVE UPON ONLINE REPUTATION MANAGEMENT
5.3.8              HEALTHCARE
5.3.8.1            USE CASE 8: FORTIS USED THE MELTWATER PLATFORM TO RAISE BRAND AWARENESS AND MONITOR REAL-TIME ENGAGEMENT WITH THE AUDIENCE
5.3.9              TRANSPORT AND LOGISTICS
5.3.9.1            USE CASE 9: HONG KONG AIRLINES USED TALKWALKER AND HOOTSUITE PLATFORM FOR MONITORING AND SOCIAL LISTENING
5.3.10            ENERGY AND UTILITIES
5.3.10.1          USE CASE 10: HYDRO-QUÉBEC USED THE TALKWALKER PLATFORM TO ENGAGE WITH CUSTOMERS AND ANALYZE MONITORING
5.4             PATENT ANALYSIS
5.4.1              METHODOLOGY
5.4.2              DOCUMENT TYPE
・       TABLE 7......................................... PATENTS FILED, 2018–2021
5.4.3              INNOVATION AND PATENT APPLICATIONS
・       FIGURE 29. TOTAL NUMBER OF PATENTS GRANTED IN A YEAR, 2018–2021
5.4.3.1            TOP APPLICANTS
・       FIGURE 30..... TOP TEN COMPANIES WITH THE HIGHEST NUMBER OF PATENT APPLICATIONS, 2018–2021
5.5             SOCIAL MEDIA ANALYTICS ECOSYSTEM
・       TABLE 8............... SOCIAL MEDIA ANALYTICS MARKET: ECOSYSTEM
5.6             SOCIAL MEDIA ANALYTICS ARCHITECTURE
・       FIGURE 31................... SOCIAL MEDIA ANALYTICS ARCHITECTURE
5.7             SUPPLY CHAIN ANALYSIS
・       FIGURE 32.......................................... SUPPLY CHAIN ANALYSIS
5.8             PRICING MODEL ANALYSIS
・       TABLE 9........................................................ PRICING MODEL
5.9             TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS IN THE SOCIAL MEDIA ANALYTICS MARKET
・       FIGURE 33............................ SOCIAL MEDIA ANALYTICS MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS
5.10          PORTER’S FIVE FORCES ANALYSIS
・       FIGURE 34........ SOCIAL MEDIA ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS
・       TABLE 10.......... SOCIAL MEDIA ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS
5.10.1            THREAT OF NEW ENTRANTS
5.10.2            THREAT OF SUBSTITUTES
5.10.3            BARGAINING POWER OF SUPPLIERS
5.10.4            BARGAINING POWER OF BUYERS
5.10.5            INTENSITY OF COMPETITIVE RIVALRY
5.11          REGULATORY IMPLICATIONS
5.11.1            GENERAL DATA PROTECTION REGULATION
5.11.2            PERSONAL DATA PROTECTION ACT
5.11.3            CALIFORNIA CONSUMER PRIVACY ACT
5.11.4            PAYMENT CARD INDUSTRY DATA SECURITY STANDARD (PCI DSS)
5.11.5            TECHNOLOGIES IN SOCIAL MEDIA ANALYTICS
5.11.5.1          BIG DATA
5.11.5.2          MACHINE LEARNING
5.11.5.3          NATURAL LANGUAGE PROCESSING
5.12          SOCIAL MEDIA ANALYTICS MARKET: COVID-19 IMPACT
・       FIGURE 35.......... SOCIAL MEDIA ANALYTICS MARKET TO WITNESS A GROWTH SPIKE BETWEEN 2020 AND 2021

6.... SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT

6.1             INTRODUCTION
6.1.1              COVID-19 IMPACT ON THE SOCIAL MEDIA ANALYTICS MARKET,  BY COMPONENT
・       FIGURE 36......... SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
・       TABLE 11. SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION)
・       TABLE 12. SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION)
6.1.2              COMPONENT: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
6.2             SOLUTIONS
・       TABLE 13... SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 
2015–2020 (USD MILLION)
・       TABLE 14... SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 
2021–2026 (USD MILLION)
6.3             SERVICES
・       FIGURE 37.... MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING  THE FORECAST PERIOD
・       TABLE 15....... SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2015–2020 (USD MILLION)
・       TABLE 16....... SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION)
・       TABLE 17..... SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 
2015–2020 (USD MILLION)
・       TABLE 18.. SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY REGION,
2021–2026 (USD MILLION)
6.3.1              MANAGED SERVICES.. 103
・       TABLE 19.. MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
・       TABLE 20.. MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)
6.3.2              PROFESSIONAL SERVICES
・       TABLE 21....... PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
・       TABLE 22....... PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)
・       FIGURE 38.... SUPPORT AND MAINTENANCE SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
・       TABLE 23....... PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
・       TABLE 24....... PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)
6.3.2.1            CONSULTING
・       TABLE 25.......... CONSULTING SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
・       TABLE 26.......... CONSULTING SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)
6.3.2.2            SUPPORT AND MAINTENANCE
・       TABLE 27.. SUPPORT AND MAINTENANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION,  2015–2020 (USD MILLION)
・       TABLE 28.. SUPPORT AND MAINTENANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, 
BY REGION, 2021–2026 (USD MILLION)
6.3.2.3            DEPLOYMENT AND INTEGRATION
・       TABLE 29............. DEPLOYMENT AND INTEGRATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
・       TABLE 30............. DEPLOYMENT AND INTEGRATION: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)

7.... SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION

7.1             INTRODUCTION
7.1.1              COVID-19 IMPACT ON THE SOCIAL MEDIA ANALYTICS MARKET,  BY APPLICATION
・       FIGURE 39 RISK MANAGEMENT AND FRAUD DETECTION SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
・       TABLE 31. SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2020 (USD MILLION)
・       TABLE 32. SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION)
7.1.2              APPLICATION: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
7.2             SALES AND MARKETING MANAGEMENT
・       TABLE 33..... SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY REGION, 2015–2020 (USD MILLION)
・       TABLE 34..... SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)
7.3             CUSTOMER EXPERIENCE MANAGEMENT
・       TABLE 35.... CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY REGION, 2015–2020 (USD MILLION)
・       TABLE 36.... CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)
7.4             COMPETITIVE INTELLIGENCE
・       TABLE 37.... COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
・       TABLE 38.... COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)
7.5             RISK MANAGEMENT AND FRAUD DETECTION
・       TABLE 39........ RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY REGION, 2015–2020 (USD MILLION)
・       TABLE 40........ RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)
7.6             PUBLIC SAFETY AND LAW ENFORCEMENT
・       TABLE 41... PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY REGION, 2015–2020 (USD MILLION)
・       TABLE 42... PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)
7.7             OTHERS
・       TABLE 43........ OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)
・       TABLE 44........ OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)

8.... SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE

8.1             INTRODUCTION
8.1.1              COVID-19 IMPACT ON THE SOCIAL MEDIA ANALYTICS MARKET,  BY DEPLOYMENT MODE
・       FIGURE 40.. CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
・       TABLE 45. SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 
2015–2020 (USD MILLION)
・       TABLE 46. SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 
2021–2026 (USD MILLION)
8.1.2              DEPLOYMENT MODE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
8.2             ON-PREMISES
・       TABLE 47 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 
2015–2020 (USD MILLION)
・       TABLE 48 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 
2021–2026 (USD MILLION)
8.3             CLOUD
・       TABLE 49......... CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 
2015–2020 (USD MILLION)
・       TABLE 50......... CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 
2021–2026 (USD MILLION)

9.... SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE

9.1             INTRODUCTION
9.1.1              COVID-19 IMPACT ON THE SOCIAL MEDIA ANALYTICS MARKET,  BY ORGANIZATION SIZE
・       FIGURE 41.. SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
・       TABLE 51 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 
2015–2020 (USD MILLION)
・       TABLE 52 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 
2021–2026 (USD MILLION)
9.1.2              ORGANIZATIONS SIZE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
9.2             SMALL AND MEDIUM-SIZED ENTERPRISES
・       TABLE 53. SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY REGION, 2015–2020 (USD MILLION)
・       TABLE 54. SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)
9.3             LARGE ENTERPRISES
・       TABLE 55.. LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
・       TABLE 56.. LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)

10.. SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE

10.1          INTRODUCTION
10.1.1            COVID-19 IMPACT ON THE SOCIAL MEDIA ANALYTICS MARKET,  BY ANALYTICS TYPE
・       FIGURE 42 DESCRIPTIVE ANALYTICS SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
10.1.2            ANALYTICS TYPE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
10.2          PREDICTIVE ANALYTICS
・       TABLE 57 PREDICTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, 
BY REGION, 2015–2020 (USD MILLION)
・       TABLE 58 PREDICTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
10.3          PRESCRIPTIVE ANALYTICS
・       TABLE 59....... PRESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION,  2015–2020 (USD MILLION)
・       TABLE 60....... PRESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
10.4          DIAGNOSTIC ANALYTICS
・       TABLE 61.......... DIAGNOSTIC ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
・       TABLE 62.......... DIAGNOSTIC ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION,  2021–2026 (USD MILLION)
10.5          DESCRIPTIVE ANALYTICS
・       TABLE 63......... DESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
・       TABLE 64......... DESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)

11.. SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL

11.1          INTRODUCTION
11.1.1            COVID-19 IMPACT ON THE SOCIAL MEDIA ANALYTICS MARKET,  BY INDUSTRY VERTICAL
・       FIGURE 43 HEALTHCARE AND LIFE SCIENCES INDUSTRY VERTICAL TO GROW AT  THE HIGHEST CAGR DURING THE FORECAST PERIOD
・       TABLE 65...... SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 
2015–2020 (USD MILLION)
・       TABLE 66...... SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 
2021–2026 (USD MILLION)
11.1.2            VERTICAL: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
11.2          BANKING, FINANCIAL SERVICES, AND INSURANCE
・       TABLE 67 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
・       TABLE 68 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
11.3          TELECOMMUNICATIONS AND IT
・       TABLE 69 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
・       TABLE 70 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
11.4          RETAIL AND ECOMMERCE
・       TABLE 71....... RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
・       TABLE 72....... RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
11.5          HEALTHCARE AND LIFE SCIENCES
・       TABLE 73............ HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
・       TABLE 74............ HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
11.6          GOVERNMENT AND DEFENSE
・       TABLE 75... GOVERNMENT AND DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)
・       TABLE 76... GOVERNMENT AND DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)
11.7          MEDIA AND ENTERTAINMENT
・       TABLE 77... MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
・       TABLE 78... MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
11.8          TRAVEL AND HOSPITALITY
・       TABLE 79........ TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,  2015–2020 (USD MILLION)
・       TABLE 80........ TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
11.9          OTHER INDUSTRY VERTICALS
・       TABLE 81... OTHER INDUSTRY VERTICALS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
・       TABLE 82... OTHER INDUSTRY VERTICALS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

12.. SOCIAL MEDIA ANALYTICS MARKET, BY REGION

12.1          INTRODUCTION
・       FIGURE 44. ASIA PACIFIC TO HAVE THE HIGHEST CAGR IN THE SOCIAL MEDIA ANALYTICS MARKET DURING THE FORECAST PERIOD
・       FIGURE 45. INDIA TO HAVE THE HIGHEST CAGR IN THE SOCIAL MEDIA ANALYTICS MARKET DURING THE FORECAST PERIOD
・       TABLE 83........ SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)
・       TABLE 84........ SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)
12.2          NORTH AMERICA
12.2.1            NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
12.2.2            NORTH AMERICA: COVID-19 IMPACT
12.2.3            NORTH AMERICA: REGULATORY IMPLICATIONS
12.2.3.1          HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT OF 1996
12.2.3.2          CALIFORNIA CONSUMER PRIVACY ACT
12.2.3.3          HEALTH INFORMATION TECHNOLOGY FOR ECONOMIC AND CLINICAL HEALTH ACT
12.2.3.4          SARBANES OXLEY ACT
12.2.3.5          THE UNITED STATES SECURITIES AND EXCHANGE COMMISSION
12.2.3.6          INTERNATIONAL ORGANIZATION FOR STANDARDIZATION 27001
12.2.3.7          CALIFORNIA CONSUMER PRIVACY ACT
12.2.3.8          FEDERAL INFORMATION SECURITY MANAGEMENT ACT
12.2.3.9          PAYMENT CARD INDUSTRY DATA SECURITY STANDARD
12.2.3.10        FEDERAL INFORMATION PROCESSING STANDARDS
・       FIGURE 46......................... NORTH AMERICA: MARKET SNAPSHOT
・       TABLE 85 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2015–2020 (USD MILLION)
・       TABLE 86 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
・       TABLE 87 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,  2015–2020 (USD MILLION)
・       TABLE 88 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,  2021–2026 (USD MILLION)
・       TABLE 89 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2020 (USD MILLION)
・       TABLE 90 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
・       TABLE 91 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,  2015–2020 (USD MILLION)
・       TABLE 92 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
・       TABLE 93 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
・       TABLE 94 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
・       TABLE 95 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
・       TABLE 96 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
・       TABLE 97 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE,  2015–2020 (USD MILLION)
・       TABLE 98 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE,  2021–2026 (USD MILLION)
・       TABLE 99 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2020 (USD MILLION)
・       TABLE 100..... NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)
・       TABLE 101..... NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,  2015–2020 (USD MILLION)
・       TABLE 102..... NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,  2021–2026 (USD MILLION)
12.2.4            UNITED STATES
・       TABLE 103 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2015–2020 (USD MILLION)
・       TABLE 104 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
・       TABLE 105 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,  2015–2020 (USD MILLION)
・       TABLE 106 UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
12.2.5            CANADA
・       TABLE 107..... CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION)
・       TABLE 108..... CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION)
・       TABLE 109..... CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 
2015–2020 (USD MILLION)
・       TABLE 110..... CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION)
12.3          EUROPE
12.3.1            EUROPE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
12.3.2            EUROPE: COVID-19 IMPACT
12.3.3            EUROPE: REGULATIONS
12.3.3.1          GENERAL DATA PROTECTION REGULATION (GDPR)
12.3.3.2          EUROPEAN COMMITTEE FOR STANDARDIZATION (CEN)
12.3.3.3          EU: DIGITAL SERVICE ACT
12.3.3.4          THE GERMAN NETWORK ENFORCEMENT ACT
12.3.3.5          EUROPEAN TECHNICAL STANDARDS INSTITUTE
・       TABLE 111...... EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION)
・       TABLE 112...... EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION)
・       TABLE 113...... EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 
2015–2020 (USD MILLION)
・       TABLE 114...... EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 
2021–2026 (USD MILLION)
・       TABLE 115...... EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE,  2015–2020 (USD MILLION)
・       TABLE 116...... EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE,  2021–2026 (USD MILLION)
・       TABLE 117...... EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 
2015–2020 (USD MILLION)
・       TABLE 118...... EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 
2021–2026 (USD MILLION)
・       TABLE 119...... EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  2015–2020 (USD MILLION)
・       TABLE 120...... EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  2021–2026 (USD MILLION)
・       TABLE 121...... EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,  2015–2020 (USD MILLION)
・       TABLE 122...... EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION)
・       TABLE 123...... EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE,  2015–2020 (USD MILLION)
・       TABLE 124...... EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE,  2021–2026 (USD MILLION)
・       TABLE 125...... EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2015–2020 (USD MILLION)
・       TABLE 126...... EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2021–2026 (USD MILLION)
・       TABLE 127...... EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,
2015–2020 (USD MILLION)
・       TABLE 128...... EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 
2021–2026 (USD MILLION)
12.3.4            UNITED KINGDOM
・       TABLE 129.... UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2015–2020 (USD MILLION)
・       TABLE 130.... UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
・       TABLE 131.... UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,  2015–2020 (USD MILLION)
・       TABLE 132.... UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
12.3.5            FRANCE
・       TABLE 133...... FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 
2015–2020 (USD MILLION)
・       TABLE 134...... FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 
2021–2026 (USD MILLION)
・       TABLE 135...... FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 
2015–2020 (USD MILLION)
・       TABLE 136...... FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 
2021–2026 (USD MILLION)
12.3.6            GERMANY
・       TABLE 137... GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2015–2020 (USD MILLION)
・       TABLE 138... GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
・       TABLE 139... GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,  2015–2020 (USD MILLION)
・       TABLE 140... GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
12.3.7            REST OF EUROPE
12.4          ASIA PACIFIC
12.4.1            ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
12.4.2            ASIA PACIFIC: COVID-19 IMPACT
12.4.3            ASIA PACIFIC: REGULATIONS
12.4.3.1          PERSONAL DATA PROTECTION ACT (PDPA)

12.4.3.2          INTERNATIONAL ORGANIZATION FOR STANDARDIZATION (ISO) 27001
・       FIGURE 47............................. ASIA PACIFIC: MARKET SNAPSHOT
・       TABLE 141 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2015–2020(USD MILLION)
・       TABLE 142 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
・       TABLE 143 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 
2015–2020 (USD MILLION)
・       TABLE 144 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION)
・       TABLE 145 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2020 (USD MILLION)
・       TABLE 146 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
・       TABLE 147 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,  2015–2020 (USD MILLION)
・       TABLE 148 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
・       TABLE 149 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  2015–2020 (USD MILLION)
・       TABLE 150 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  2021–2026 (USD MILLION)
・       TABLE 151 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,  2015–2020(USD MILLION)
・       TABLE 152 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION)
・       TABLE 153 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE,  2015–2020 (USD MILLION)
・       TABLE 154 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE,  2021–2026 (USD MILLION)
・       TABLE 155 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2015–2020 (USD MILLION)
・       TABLE 156 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2021–2026 (USD MILLION)
・       TABLE 157 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 
2015–2020 (USD MILLION)
・       TABLE 158 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 
2021–2026 (USD MILLION)
12.4.4            CHINA
・       TABLE 159........ CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 
2015–2020 (USD MILLION)
・       TABLE 160........ CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  
2021–2026 (USD MILLION)
・       TABLE 161........ CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 
2015–2020 (USD MILLION)
・       TABLE 162........ CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION)
12.4.5            JAPAN
・       TABLE 163........ JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 
2015–2020 (USD MILLION)
・       TABLE 164........ JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION)
・       TABLE 165........ JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 
2015–2020 (USD MILLION)
・       TABLE 166........ JAPAN: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION)
12.4.6            INDIA
・       TABLE 167......... INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 
2015–2020 (USD MILLION)
・       TABLE 168......... INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION)
・       TABLE 169......... INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2020 (USD MILLION)
・       TABLE 170......... INDIA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION)
12.4.7            REST OF ASIA PACIFIC
12.5          MIDDLE EAST AND AFRICA
12.5.1            MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
12.5.2            MIDDLE EAST AND AFRICA: COVID-19 IMPACT
12.5.3            MIDDLE EAST AND AFRICA: REGULATIONS
12.5.3.1          ISRAELI PRIVACY PROTECTION REGULATIONS (DATA SECURITY),  5777-2017
12.5.3.2          GDPR APPLICABILITY IN KSA
12.5.3.3          PROTECTION OF PERSONAL INFORMATION ACT (POPIA)
・       TABLE 171..... MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY COMPONENT, 2015–2020 (USD MILLION)
・       TABLE 172..... MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
・       TABLE 173..... MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,  2015–2020 (USD MILLION)
・       TABLE 174..... MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,  2021–2026 (USD MILLION)
・       TABLE 175..... MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2015–2020 (USD MILLION)
・       TABLE 176..... MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
・       TABLE 177..... MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY APPLICATION, 2015–2020 (USD MILLION)
・       TABLE 178..... MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
・       TABLE 179..... MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
・       TABLE 180..... MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
・       TABLE 181..... MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
・       TABLE 182..... MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
・       TABLE 183..... MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015–2020 (USD MILLION)
・       TABLE 184..... MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2021–2026 (USD MILLION)
・       TABLE 185..... MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,  BY INDUSTRY VERTICAL, 2015–2020 (USD MILLION)
・       TABLE 186..... MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, 
BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)
・       TABLE 187..... MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION)
・       TABLE 188..... MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
12.5.4            MIDDLE EAST
・       TABLE 189... MIDDLE EAST: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2015–2020 (USD MILLION)
・       TABLE 190... MIDDLE EAST: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
・       TABLE 191... MIDDLE EAST: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,  2015–2020 (USD MILLION)
・       TABLE 192... MIDDLE EAST: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
12.5.5            AFRICA
・       TABLE 193....... AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 
2015–2020 (USD MILLION)
・       TABLE 194....... AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 
2021–2026 (USD MILLION)
・       TABLE 195....... AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 
2015–2020 (USD MILLION)
・       TABLE 196....... AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION)
12.6          LATIN AMERICA
12.6.1            LATIN AMERICA: COVID-19 IMPACT
12.6.2            LATIN AMERICA: REGULATIONS
12.6.2.1          BRAZIL DATA PROTECTION LAW
12.6.2.2          ARGENTINA PERSONAL DATA PROTECTION LAW NO. 25.326
・       TABLE 197 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2015–2020 (USD MILLION)
・       TABLE 198 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
・       TABLE 199 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,  2015–2020 (USD MILLION)
・       TABLE 200 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,  2021–2026 (USD MILLION)
・       TABLE 201 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2020 (USD MILLION)
・       TABLE 202 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
・       TABLE 203 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,  2015–2020 (USD MILLION)
・       TABLE 204 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
・       TABLE 205 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
・       TABLE 206 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
・       TABLE 207 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
・       TABLE 208 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
・       TABLE 209 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE,  2015–2020 (USD MILLION)
・       TABLE 210 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE,  2021–2026 (USD MILLION)
・       TABLE 211 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2015–2020 (USD MILLION)
・       TABLE 212 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2021–2026 (USD MILLION)
・       TABLE 213 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,  2015–2020 (USD MILLION)
・       TABLE 214 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,  2021–2026 (USD MILLION)
12.6.3            BRAZIL
・       TABLE 215....... BRAZIL: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 
2015–2020 (USD MILLION)
・       TABLE 216....... BRAZIL: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 
2021–2026 (USD MILLION)
・       TABLE 217....... BRAZIL: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2020 (USD MILLION)
・       TABLE 218....... BRAZIL: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 
2021–2026 (USD MILLION)
12.6.4            MEXICO
・       TABLE 219...... MEXICO: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION)
・       TABLE 220...... MEXICO: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 
2021–2026 (USD MILLION)
・       TABLE 221...... MEXICO: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2020 (USD MILLION)
・       TABLE 222...... MEXICO: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 
2021–2026 (USD MILLION)
12.6.5            REST OF LATIN AMERICA

13.. COMPETITIVE LANDSCAPE

13.1          OVERVIEW
13.2          STRATEGIES OF KEY PLAYERS
13.3          MARKET SHARE ANALYSIS
・       FIGURE 48.. MARKET SHARE ANALYSIS OF SOCIAL MEDIA ANALYTICS
・       TABLE 223............. SOCIAL MEDIA ANALYTICS MARKET: DEGREE OF COMPETITION
13.4          REVENUE ANALYSIS
・       FIGURE 49 REVENUE ANALYSIS OF KEY COMPANIES IN THE PAST FIVE YEARS
13.5          COMPANY EVALUATION QUADRANT
13.5.1            STARS
13.5.2            EMERGING LEADERS
13.5.3            PERVASIVE PLAYERS
13.5.4            PARTICIPANTS
・       FIGURE 50...... KEY MARKET PLAYERS OF SOCIAL MEDIA ANALYTICS, COMPANY EVALUATION MATRIX, 2021
13.6          COMPETITIVE BENCHMARKING
・       TABLE 224................................ COMPANY PRODUCT FOOTPRINT
・       TABLE 225.................................. COMPANY REGION FOOTPRINT
13.7          STARTUP/SME EVALUATION QUADRANT
13.7.1            PROGRESSIVE COMPANIES
13.7.2            RESPONSIVE COMPANIES
13.7.3            DYNAMIC COMPANIES
13.7.4            STARTING BLOCKS
・       FIGURE 51....... STARTUP/SME MARKET EVALUATION MATRIX, 2021
13.8          COMPETITIVE SCENARIO
13.8.1            PRODUCT LAUNCHES
・       TABLE 226.......... PRODUCT LAUNCHES, JAN 2018– OCTOBER 2021
13.8.2            DEALS
・       TABLE 227......................... DEALS, AUGUST 2018– AUGUST 2021

14.. COMPANY PROFILES

14.1          INTRODUCTION
(BUSINESS OVERVIEW, PRODUCTS AND SERVICES OFFERED, RECENT DEVELOPMENTS, COVID-19-RELATED DEVELOPMENTS, MNM VIEW, KEY STRENGTHS/RIGHT TO WIN, STRATEGIC CHOICES MADE, AND WEAKNESSES AND COMPETITIVE THREATS)*
14.1.1            IBM
・       TABLE 228....................................... IBM: BUSINESS OVERVIEW
・       FIGURE 52....................................... IBM: COMPANY SNAPSHOT
・       TABLE 229........................................ IBM: PRODUCTS OFFERED
・       TABLE 230......................................... IBM: SERVICES OFFERED
・       TABLE 231........... IBM: PRODUCT LAUNCHES AND ENHANCEMENTS
・       TABLE 232........................................................... IBM: DEALS
14.1.2            GOOGLE
・       TABLE 233.................................. GOOGLE: BUSINESS OVERVIEW
・       FIGURE 53................................. GOOGLE: COMPANY SNAPSHOT
・       TABLE 234.................................. GOOGLE: PRODUCTS OFFERED
・       TABLE 235.................................... GOOGLE: SERVICES OFFERED
・       TABLE 236..... GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS
・       TABLE 237..................................................... GOOGLE: DEALS
14.1.3            ORACLE
・       TABLE 238.................................. ORACLE: BUSINESS OVERVIEW
・       FIGURE 54................................. ORACLE: COMPANY SNAPSHOT
・       TABLE 239................................... ORACLE: PRODUCTS OFFERED
・       TABLE 240.................................... ORACLE: SERVICES OFFERED
・       TABLE 241..... ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS
・       TABLE 242...................................................... ORACLE: DEALS
14.1.4            SALESFORCE
・       TABLE 243........................... SALESFORCE: BUSINESS OVERVIEW
・       FIGURE 55........................... SALESFORCE: COMPANY SNAPSHOT
・       TABLE 244............................ SALESFORCE: PRODUCTS OFFERED
・       TABLE 245............................. SALESFORCE: SERVICES OFFERED
・       TABLE 246 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS
・       TABLE 247............................................... SALESFORCE: DEALS.. 252
14.1.5            ADOBE
・       TABLE 248.................................... ADOBE: BUSINESS OVERVIEW
・       FIGURE 56................................... ADOBE: COMPANY SNAPSHOT
・       TABLE 249.................................... ADOBE: PRODUCTS OFFERED
・       TABLE 250...................................... ADOBE: SERVICES OFFERED
・       TABLE 251....... ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS
・       TABLE 252....................................................... ADOBE: DEALS
14.1.6            SAS
・       TABLE 253....................................... SAS: BUSINESS OVERVIEW
・       FIGURE 57....................................... SAS: COMPANY SNAPSHOT
・       TABLE 254........................................ SAS: PRODUCTS OFFERED
・       TABLE 255......................................... SAS: SERVICES OFFERED
・       TABLE 256........... SAS: PRODUCT LAUNCHES AND ENHANCEMENTS
・       TABLE 257........................................................... SAS: DEALS
14.1.7            CLARABRIDGE
・       TABLE 258.......................... CLARABRIDGE: BUSINESS OVERVIEW
・       TABLE 259.......................... CLARABRIDGE: PRODUCTS OFFERED
・       TABLE 260............................ CLARABRIDGE: SERVICES OFFERED
・       TABLE 261.................... CLARABRIDGE: PRODUCT LAUNCHES AND ENHANCEMENTS
・       TABLE 262............................................. CLARABRIDGE: DEALS
14.1.8            NETBASE QUID
・       TABLE 263......................... NETBASE QUID: BUSINESS OVERVIEW
・       TABLE 264.......................... NETBASE QUID: PRODUCTS OFFERED
・       TABLE 265........................... NETBASE QUID: SERVICES OFFERED
・       TABLE 266................... NETBASE QUID: PRODUCT LAUNCHES AND ENHANCEMENTS
・       TABLE 267............................................. NETBASE QUID: DEALS
14.1.9            DIGIMIND
・       TABLE 268................................ DIGIMIND: BUSINESS OVERVIEW
・       TABLE 269................................ DIGIMIND: PRODUCTS OFFERED
・       TABLE 270.................................. DIGIMIND: SERVICES OFFERED
・       TABLE 271... DIGIMIND: PRODUCT LAUNCHES AND ENHANCEMENTS
・       TABLE 272................................................... DIGIMIND: DEALS.. 269
14.1.10         TALKWALKER
・       TABLE 273........................... TALKWALKER: BUSINESS OVERVIEW
・       TABLE 274............................ TALKWALKER: PRODUCTS OFFERED
・       TABLE 275............................. TALKWALKER: SERVICES OFFERED
・       TABLE 276 TALKWALKER: PRODUCT LAUNCHES AND ENHANCEMENTS
・       TABLE 277............................................... TALKWALKER: DEALS.. 271
14.1.11         HOOTSUITE
・       TABLE 278.............................. HOOTSUITE: BUSINESS OVERVIEW
・       TABLE 279............................... HOOTSUITE: PRODUCTS OFFERED
・       TABLE 280................................ HOOTSUITE: SERVICES OFFERED
・       TABLE 281. HOOTSUITE: PRODUCT LAUNCHES AND ENHANCEMENTS
・       TABLE 282................................................. HOOTSUITE: DEALS.. 275
14.1.12         GOODDATA
・       TABLE 283.............................. GOODDATA: BUSINESS OVERVIEW
・       TABLE 284.............................. GOODDATA: PRODUCTS OFFERED
・       TABLE 285................................ GOODDATA: SERVICES OFFERED
・       TABLE 286. GOODDATA: PRODUCT LAUNCHES AND ENHANCEMENTS
・       TABLE 287................................................. GOODDATA: DEALS.. 278
14.1.13         MELTWATER
・       TABLE 288............................. MELTWATER: BUSINESS OVERVIEW
・       FIGURE 58............................ MELTWATER: FINANCIAL OVERVIEW
・       TABLE 289............................. MELTWATER: PRODUCTS OFFERED
・       TABLE 290............................... MELTWATER: SERVICES OFFERED
・       TABLE 291 MELTWATER: PRODUCT LAUNCHES AND ENHANCEMENTS
・       TABLE 292................................................ MELTWATER: DEALS.. 282
14.1.14         KHOROS
・       TABLE 293................................. KHOROS: BUSINESS OVERVIEW
・       TABLE 294.................................. KHOROS: PRODUCTS OFFERED
・       TABLE 295................................... KHOROS: SERVICES OFFERED
・       TABLE 296..... KHOROS: PRODUCT LAUNCHES AND ENHANCEMENTS
・       TABLE 297..................................................... KHOROS: DEALS
14.1.15         SPROUT SOCIAL
・       TABLE 298........................ SPROUT SOCIAL: BUSINESS OVERVIEW
・       FIGURE 59....................... SPROUT SOCIAL: FINANCIAL OVERVIEW
・       TABLE 299........................ SPROUT SOCIAL: PRODUCTS OFFERED
・       TABLE 300.................. SPROUT SOCIAL: PRODUCT LAUNCHES AND ENHANCEMENTS
・       TABLE 301........................................... SPROUT SOCIAL: DEALS
14.1.16         CISION
・       TABLE 302................................... CISION: BUSINESS OVERVIEW
・       TABLE 303.................................... CISION: PRODUCTS OFFERED
・       TABLE 304..................................... CISION: SERVICES OFFERED

・       TABLE 305   CISION: PRODUCT LAUNCHES AND ENHANCEMENTS

・       TABLE 306....................................................... CISION: DEALS
14.1.17         BRAND24
14.1.18         SOTRENDER
14.1.19         RIVAL IQ
14.1.20         QUINTLY
14.1.21         SOCIALBAKERS
14.1.22         AWARIO
14.1.23         OKTOPOST
14.1.24         SIMPLIFY360
14.1.25         FRROLE
14.1.26         MAVSOCIAL
14.1.27         HEURITECH
14.1.28         MNEMONIC AI
14.1.29         KONNECT INSIGHTS
*DETAILS ON BUSINESS OVERVIEW, PRODUCTS AND SERVICES OFFERED, RECENT DEVELOPMENTS, COVID-19-RELATED DEVELOPMENTS, MNM VIEW, KEY STRENGTHS/RIGHT TO WIN, STRATEGIC CHOICES MADE, AND WEAKNESSES AND COMPETITIVE THREATS MIGHT NOT BE CAPTURED IN CASE OF UNLISTED COMPANIES

15.. ADJACENT/RELATED MARKETS

15.1          CUSTOMER ANALYTICS MARKET - GLOBAL FORECAST TO 2025
15.1.1            MARKET DEFINITION.. 300
15.1.2            MARKET OVERVIEW... 300
・       TABLE 307......... GLOBAL CUSTOMER ANALYTICS MARKET SIZE AND GROWTH, 
2016–2023 (USD MILLION, Y-O-Y %)
15.1.3            CUSTOMER ANALYTICS MARKET, BY COMPONENT
・       TABLE 308... CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT,
2018–2025 (USD MILLION)
15.1.4            CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODE
・       TABLE 309.... CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 
2018–2025 (USD MILLION)
15.1.5            CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE
・       TABLE 310. CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2018–2025 (USD MILLION)
15.1.6            CUSTOMER ANALYTICS MARKET, BY APPLICATION
・       TABLE 311... CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,
2018–2025 (USD MILLION)
15.1.7            CUSTOMER ANALYTICS MARKET, BY DATA SOURCE
・       TABLE 312.. CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE,
2018–2025 (USD MILLION)
15.1.8            CUSTOMER ANALYTICS MARKET, BY INDUSTRY VERTICAL
・       TABLE 313........ CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 
2018–2025 (USD MILLION)
15.1.9            CUSTOMER ANALYTICS MARKET, BY REGION
・       TABLE 314.......... CUSTOMER ANALYTICS MARKET SIZE, BY REGION,
2018–2025 (USD MILLION)
15.2          AI IN SOCIAL MEDIA MARKET
15.2.1            MARKET DEFINITION.. 305
15.2.2            MARKET OVERVIEW... 305
15.2.3            AI IN SOCIAL MEDIA MARKET, BY TECHNOLOGY
・       TABLE 315....... AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,
2016–2023 (USD MILLION)
15.2.3.1          MACHINE LEARNING AND DEEP LEARNING
・       TABLE 316.. MACHINE LEARNING AND DEEP LEARNING: AI IN SOCIAL MEDIA MARKET SIZE,  BY REGION, 2016–2023 (USD MILLION)
15.2.3.2          NATURAL LANGUAGE PROCESSING
・       TABLE 317.. NATURAL LANGUAGE PROCESSING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,  2016–2023 (USD MILLION)
15.2.4            AI IN SOCIAL MEDIA MARKET, BY APPLICATION
・       TABLE 318....... AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION)
15.2.4.1          SALES AND MARKETING
・       TABLE 319.... SALES AND MARKETING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,  2016–2023 (USD MILLION)
15.2.4.2          CUSTOMER EXPERIENCE MANAGEMENT
・       TABLE 320..... CUSTOMER EXPERIENCE MANAGEMENT: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,  2016–2023 (USD MILLION)
15.2.4.3          PUBLIC SAFETY AND LAW ENFORCEMENT
・       TABLE 321...... PREDICTIVE RISK ASSESSMENT: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,  2016–2023 (USD MILLION)
15.2.5            AI IN SOCIAL MEDIA MARKET, BY COMPONENT
・       TABLE 322....... AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION)
15.2.5.1          SOLUTIONS
・       TABLE 323.. SOLUTIONS: AI IN SOCIAL MEDIA MARKET SIZE, BY TYPE,
2016–2023 (USD MILLION)
・       TABLE 324. SOFTWARE TOOLS: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION)
・       TABLE 325......... PLATFORMS: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION)
15.2.5.2          SERVICES
・       TABLE 326.... SERVICES: AI IN SOCIAL MEDIA MARKET SIZE, BY TYPE,
2016–2023 (USD MILLION)
・       TABLE 327......... SUPPORT AND MAINTENANCE: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,  2016–2023 (USD MILLION)
・       TABLE 328 SYSTEM INTEGRATION: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,  2016–2023 (USD MILLION)
・       TABLE 329 TRAINING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION)
15.2.6            AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE SIZE
・       TABLE 330.. AI IN SOCIAL MEDIA MARKET SIZE, BY ENTERPRISE SIZE,
2016–2023 (USD MILLION)
・       TABLE 331.. SMALL AND MEDIUM-SIZED ENTERPRISES: AI IN SOCIAL MEDIA MARKET SIZE,  BY REGION, 2016–2023 (USD MILLION)
・       TABLE 332. LARGE ENTERPRISES: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 
2016–2023 (USD MILLION)
15.2.7            AI IN SOCIAL MEDIA MARKET, BY END USER
・       TABLE 333........... AI IN SOCIAL MEDIA MARKET SIZE, BY END-USER,
2016–2023 (USD MILLION)
・       TABLE 334.. RETAIL AND ECOMMERCE: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,  2016–2023 (USD MILLION)
・       TABLE 335.. BANKING, FINANCIAL SERVICES, AND INSURANCE: AI IN SOCIAL MEDIA MARKET SIZE,  BY REGION, 2016–2023 (USD MILLION)
・       TABLE 336.. MEDIA AND ADVERTISING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,  2016–2023 (USD MILLION)
・       TABLE 337.. PUBLIC UTILITIES: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION)
15.2.8            AI IN SOCIAL MEDIA MARKET, BY GEOGRAPHIC ANALYSIS
・       TABLE 338..... AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
・       TABLE 339... NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION)
・       TABLE 340... NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,  2016–2023 (USD MILLION)
・       TABLE 341... NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,  2016–2023 (USD MILLION)
・       TABLE 342... NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT,  2016–2023 (USD MILLION)
・       TABLE 343.............. EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,
2016–2023 (USD MILLION)
・       TABLE 344.............. EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION)
・       TABLE 345.............. EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 
2016–2023 (USD MILLION)
・       TABLE 346....... ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,
2016–2023 (USD MILLION)
・       TABLE 347....... ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION)
・       TABLE 348....... ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY SOLUTION,
2016–2023 (USD MILLION)
・       TABLE 349....... ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY ENTERPRISE SIZE,  2016–2023 (USD MILLION)
・       TABLE 350.... LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,  2016–2023 (USD MILLION)
・       TABLE 351.... LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION)
・       TABLE 352.... LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 
2016–2023 (USD MILLION)
・       TABLE 353. MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,  2016–2023 (USD MILLION)
・       TABLE 354. MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,  2016–2023 (USD MILLION)
・       TABLE 355. MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT,  2016–2023 (USD MILLION)
・       TABLE 356. MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY END-USER,  2016–2023 (USD MILLION)
16.. APPENDIX


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