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市場調査レポート
拡張現実(AR)の世界市場：HUD/HMD別、用途別2026年予測
Augmented Reality Market with COVID-19 Impact Analysis, by Device Type (Head-mounted Display, Head-up Display), Offering (Hardware, Software), Application (Consumer, Commercial, Healthcare), Technology, and Geography - Global Forecast to 2026
- 出版元：MarketsandMarkets
出版元について - 発行年：2021年8月
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【レポート紹介】
拡張現実(AR)の世界市場規模は、2020年に147億ドルと推定され、2026年までに884億ドルに達すると予測されています。レポートは拡張現実(AR)の世界市場について2026年までの市場予測データ(金額US$)を掲載しています。また市場をさまざまな切り口で細分化し、そのセグメント市場ごとの市場予測を中心に構成されています。当レポートでの各種セグメント市場の区分は、デバイスタイプ別市場、オファリング別市場、用途別市場、および主要国地域別市場、などとなっています。また競合状況、主要企業情報（25社）、バリューチェーン分析、規制動向などの分析情報も加味し、拡張現実市場の今後成長性および動向を詳細にレポートしています。
【レポート構成概要】
◆拡張現実(AR)の世界市場予測2017-2026年
・市場規模(US$)
◆デバイスタイプ別、市場-2026年
・ヘッドマウントディスプレイ
・ヘッドアップディスプレイ
※(市場規模US$、台数Units)
※デバイスタイプ別に用途別の細分化データ掲載
◆オファリング別、市場-2026年
ハードウェア
・センサ
・半導体部品
・ディスプレイ/プロジェクタ
・ポジショントラッカー
・カメラ
・その他
ソフトウェア
※(市場規模US$)
◆用途別、市場-2026年
・コンシューマー
・商業
・企業（製造業）
・ヘルスケア
・航空宇宙/防衛
・エネルギー
・自動車
・その他
※(市場規模US$)
※用途別にデバイスタイプ別の細分化データ掲載
◆主要国地域別市場-2026年
北米
・米国、カナダ、メキシコ
欧州
・ドイツ、英国、フランス
・その他欧州
アジア太平洋
・日本、中国、韓国、インド
・その他アジア太平洋
その他地域
・中東アフリカ
・南米
※国地域別に用途別の細分化データ掲載、詳細は目次参照
◆市場分析
・市場ダイナミクス（ドライバー、障壁、機会、課題）
・バリューチェーン分析
・規制動向
・エコシステム分析
・ファイブフォース分析
・事例研究
・平均販売価格動向
・貿易分析
・市場シェア分析（2020）
・競合状況
◆拡張現実の主要企業プロフィール動向
・GOOGLE, INC.
・PTC INC.
・セイコーエプソン株式会社
・MICROSOFT
・LENOVO
・SAMSUNG ELECTRONICS
・APPLE
・WIKITUDE GMBH
・MAXST CO., LTD.
・QUALCOMM
（その他企業）
・株式会社東芝
・INTEL CORPORATION
・UPSKILL
・BLIPPAR
・CONTINENTAL
・VISTEON CORPORATION
・INGLOBE TECHNOLOGIES
・OPTINVENT
・MAGIC LEAP, INC.
・MARXENT LABS, LLC
・SCOPE AR
・NIANTIC INC.
・ATHEER INC.
・VUZIX
・META COMPANY
（全209頁）
【レポート詳細目次、データ項目一覧は当ページ下を参照ください】
英文詳細目次(table of contents)
【原文詳細目次】
Augmented Reality Market with COVID-19 Impact Analysis, by Device Type (Head-mounted Display, Head-up Display), Offering (Hardware, Software), Application (Consumer, Commercial, Healthcare), Technology, and Geography - Global Forecast to 2026
Table of Contents
1.... INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 DEFINITION AND SCOPE
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED.. 31
・ FIGURE 1............... AUGMENTED REALITY MARKET SEGMENTATION
1.3.2 YEARS CONSIDERED.. 32
1.4 CURRENCY
1.5 PACKAGE SIZE
1.6 LIMITATIONS
1.7 MARKET STAKEHOLDERS
1.8 SUMMARY OF CHANGES
2.... RESEARCH METHODOLOGY
2.1 RESEARCH DATA
・ FIGURE 2.................................................. RESEARCH DESIGN.. 34
2.1.1 SECONDARY DATA
2.1.1.1 SECONDARY SOURCES
2.1.1.2 LIST OF KEY SECONDARY SOURCES
2.1.2 PRIMARY DATA
2.1.2.1 KEY DATA FROM PRIMARY SOURCES
2.1.2.2 PRIMARY INTERVIEWS WITH EXPERTS
2.1.2.3 BREAKDOWN OF PRIMARIES
2.1.3 SECONDARY AND PRIMARY RESEARCH
2.1.3.1 KEY INDUSTRY INSIGHTS
2.2 MARKET SIZE ESTIMATION
・ FIGURE 3.. MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1 (SUPPLY SIDE): REVENUE OF KEY PLAYERS
・ FIGURE 4.. MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2 (DEMAND SIZE): BOTTOM-UP APPROACH FOR ESTIMATION OF SIZE OF
AUGMENTED REALITY MARKET
2.2.1 BOTTOM-UP APPROACH
・ FIGURE 5.... MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
2.2.1.1 ESTIMATING MARKET SIZE USING BOTTOM-UP ANALYSIS (DEMAND SIDE)
2.2.2 TOP-DOWN APPROACH.. 40
・ FIGURE 6..... MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
2.2.2.1 ESTIMATING MARKET SIZE USING TOP-DOWN APPROACH (SUPPLY SIDE)
2.3 DATA TRIANGULATION
・ FIGURE 7............................................... DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
・ FIGURE 8............................ ASSUMPTIONS OF RESEARCH STUDY
2.5 RISK ASSESSMENT
・ TABLE 1......................................... ANALYSIS OF RISK FACTORS
3.... EXECUTIVE SUMMARY
・ FIGURE 9.... AUGMENTED REALITY MARKET: OPTIMISTIC, REALISTIC, AND PESSIMISTIC SCENARIO ANALYSIS, 2017–2026.. 46
3.1 AUGMENTED REALITY MARKET: REALISTIC SCENARIO (POST-COVID-19)
3.2 AUGMENTED REALITY MARKET: OPTIMISTIC SCENARIO (POST-COVID-19)
3.3 AUGMENTED REALITY MARKET: PESSIMISTIC SCENARIO (POST-COVID-19)
・ FIGURE 10............. SOFTWARE SEGMENT TO HOLD LARGER SIZE OF AUGMENTED REALITY MARKET FROM 2021 TO 2026
・ FIGURE 11...... HMD TO HOLD LARGER SIZE OF AUGMENTED REALITY MARKET
DURING FORECAST PERIOD
・ FIGURE 12... CONSUMER APPLICATION SEGMENT TO HOLD LARGEST SIZE OF
AUGMENTED REALITY MARKET FROM 2021 TO 2026
・ FIGURE 13. NORTH AMERICA HELD LARGEST SHARE OF AUGMENTED
REALITY MARKET IN 2020
4.... PREMIUM INSIGHTS
4.1 KEY OPPORTUNITIES IN AUGMENTED REALITY MARKET
・ FIGURE 14....... AUGMENTED REALITY MARKET IN APAC TO GROW AT HIGHEST
CAGR FROM 2021 TO 2026
4.2 AUGMENTED REALITY MARKET, BY OFFERING
・ FIGURE 15............. SOFTWARE SEGMENT TO HOLD LARGER SIZE OF AUGMENTED REALITY MARKET FROM 2021 TO 2026
4.3 AUGMENTED REALITY MARKET, BY APPLICATION AND REGION
・ FIGURE 16........... CONSUMER SEGMENT HELD LARGEST SHARE OF AUGMENTED REALITY MARKET IN 2020
4.4 AUGMENTED REALITY MARKET, BY COUNTRY
・ FIGURE 17....... CHINA TO REGISTER HIGHEST CAGR IN AUGMENTED REALITY MARKET DURING FORECAST PERIOD
4.5 AUGMENTED REALITY MARKET, BY DEVICE TYPE
・ FIGURE 18. HMD TO DOMINATE AUGMENTED REALITY MARKET FROM 2021 TO 2026
5.... MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS FOR AR MARKET
・ FIGURE 19............. INCREASING ADOPTION OF AR TECHNOLOGY IN HEALTHCARE AND RETAIL SECTORS TO DRIVE MARKET GROWTH
5.2.1 DRIVERS
5.2.1.1 INCREASING ADOPTION OF AR TECHNOLOGY IN HEALTHCARE SECTOR
5.2.1.2 GROWING DEMAND FOR AR IN RETAIL AND E-COMMERCE SECTORS
DUE TO COVID-19
5.2.1.3 RISING INVESTMENTS IN AR MARKET
5.2.1.4 SURGING DEMAND FOR AR DEVICES AND TECHNOLOGY IN
GLOBAL AUTOMOTIVE INDUSTRY
・ FIGURE 20. IMPACT ANALYSIS OF DRIVERS ON AUGMENTED REALITY MARKET
5.2.2 RESTRAINTS
5.2.2.1 TRADE WAR BETWEEN US AND CHINA
5.2.2.2 SECURITY AND PRIVACY ISSUES ASSOCIATED WITH AR
5.2.2.3 HEALTH ISSUES ASSOCIATED WITH EXCESSIVE USAGE OF AR
・ FIGURE 21........ IMPACT ANALYSIS OF RESTRAINTS ON AUGMENTED REALITY MARKET
5.2.3 OPPORTUNITIES
5.2.3.1 CONTINUOUS DEVELOPMENTS IN 5G TECHNOLOGY
5.2.3.2 OPPORTUNITIES IN ENTERPRISE APPLICATIONS
5.2.3.3 HIGH GROWTH OF TRAVEL & TOURISM INDUSTRY
・ FIGURE 22... IMPACT ANALYSIS OF OPPORTUNITIES ON AUGMENTED REALITY MARKET
5.2.4 CHALLENGES
5.2.4.1 GLOBAL ECONOMIC SLOWDOWN OWING TO COVID-19
5.2.4.2 RELUCTANCE OF USERS IN ACCEPTING AR PRODUCTS DUE TO HEALTH CONCERNS.. 60
5.2.4.3 RECONFIGURATION OF APPLICATIONS FOR DIFFERENT PLATFORMS
・ FIGURE 23...... IMPACT ANALYSIS OF CHALLENGES ON AUGMENTED REALITY MARKET
5.3 VALUE CHAIN ANALYSIS
・ FIGURE 24.......................... VALUE CHAIN ANALYSIS: AR MARKET
5.3.1 RESEARCH AND PRODUCT DEVELOPMENT
5.3.2 MANUFACTURING
5.3.3 ASSEMBLY
5.3.4 DISTRIBUTION
5.3.5 END USER
・ FIGURE 25.. AR SOFTWARE MARKET VALUE CHAIN ANALYSIS: MAJOR VALUE ADDED THROUGH PRIMARY ACTIVITIES
5.4 REGULATORY LANDSCAPE
5.5 ECOSYSTEM ANALYSIS
・ TABLE 2..................... AUGMENTED REALITY MARKET: ECOSYSTEM
・ FIGURE 26........... KEY MARKETS RELATED TO AUGMENTED REALITY ECOSYSTEM
5.6 PORTER’S FIVE FORCES ANALYSIS
・ FIGURE 27...................... PORTER’S FIVE FORCES ANALYSIS, 2020
・ TABLE 3....... AUGMENTED REALITY MARKET: PORTER’S FIVE FORCES ANALYSIS
5.6.1 INTENSITY OF COMPETITIVE RIVALRY
5.6.2 THREAT OF SUBSTITUTES
5.6.3 BARGAINING POWER OF BUYERS
5.6.4 BARGAINING POWER OF SUPPLIERS
5.6.5 THREAT OF NEW ENTRANTS
5.7 TECHNOLOGY ANALYSIS
5.7.1 MOBILE AUGMENTED REALITY
5.7.2 MONITOR-BASED AR TECHNOLOGY
5.7.3 NEAR-EYE-BASED TECHNOLOGY
5.7.4 LIDAR TECHNOLOGY. 69
5.7.5 WEB AR
・ TABLE 4................................................ USE CASE FOR WEB AR
5.8 CASE STUDY ANALYSIS
5.8.1 PROVIDING DYNAMIC SALES TRAINING TO TEAMS OF ROYAL ENFIELD DURING PANDEMIC USING VUFORIA STUDIO
5.8.2 TRANSFORMING DENTAL SURGERIES WITH MOVERIO SMART GLASSES
5.8.3 FIRST MICROSOFT HOLOLENS SURGERY IN LATIN AMERICA: HOW AR CAN CHANGE SURGICAL EXPERIENCE FOR DOCTORS AND PATIENTS
5.9 TRENDS AND DISRUPTIONS IMPACTING BUSINESSES OF CUSTOMERS
5.10 AVERAGE SELLING PRICE (ASP) TREND
・ TABLE 5................ AVERAGE PRICES OF AUGMENTED REALITY HMD
・ TABLE 6....................................... COMPARISON OF SDK PRICES
5.11 PATENT ANALYSIS
・ FIGURE 28. NUMBER OF PATENTS RELATED TO AUGMENTED REALITY PUBLISHED
FROM 2012 TO 2020
・ FIGURE 29. SHARE OF TOP 10 COMPANIES IN PATENT APPLICATIONS
FROM 2012 TO 2020
・ TABLE 7................................. KEY PATENTS FROM 2019 TO 2020
5.12 TRADE ANALYSIS
・ FIGURE 30. IMPORT DATA OF SPECTACLES, GOGGLES, AND THE LIKE, CORRECTIVE, PROTECTIVE, OR OTHER (EXCLUDING SPECTACLES FOR EYESIGHT TESTING, CONTACT LENSES, AND SPECTACLE LENSES, FRAMES, AND MOUNTINGS),
BY COUNTRY, 2016–2019 (USD THOUSAND)
・ FIGURE 31. EXPORT DATA OF SPECTACLES, GOGGLES, AND THE LIKE, CORRECTIVE, PROTECTIVE, OR OTHER (EXCLUDING SPECTACLES FOR EYESIGHT TESTING, CONTACT LENSES, AND SPECTACLE LENSES, FRAMES, AND MOUNTINGS),
BY COUNTRY, 2016–2019 (USD THOUSAND)
6.... AUGMENTED REALITY MARKET, BY DEVICE TYPE
6.1 INTRODUCTION
・ FIGURE 32............. AUGMENTED REALITY MARKET, BY DEVICE TYPE
・ FIGURE 33....... HMD EXPECTED TO DOMINATE AUGMENTED REALITY MARKET
DURING FORECAST PERIOD
・ TABLE 8 AUGMENTED REALITY MARKET, BY DEVICE TYPE, 2017–2020 (USD MILLION)
・ TABLE 9 AUGMENTED REALITY MARKET, BY DEVICE TYPE, 2021–2026 (USD MILLION)
・ TABLE 10.............. AUGMENTED REALITY MARKET, BY DEVICE TYPE,
2017–2020 (THOUSAND UNITS)
・ TABLE 11.............. AUGMENTED REALITY MARKET, BY DEVICE TYPE,
2021–2026 (THOUSAND UNITS)
6.2 HEAD-MOUNTED DISPLAYS
6.2.1 AR SMART GLASSES.. 82
6.2.1.1 ADOPTION OF AR SMART GLASSES BY COMPANIES TO IMPROVE
THEIR WORK EFFICIENCY
6.2.2 SMART HELMETS
6.2.2.1 USE OF SMART HELMETS IN CONSTRUCTION SECTOR TO OPTIMIZE WORKFLOW
・ TABLE 12 AUGMENTED REALITY MARKET FOR HMD, BY APPLICATION,
2017–2020 (USD MILLION)
・ TABLE 13 AUGMENTED REALITY MARKET FOR HMD, BY APPLICATION,
2021–2026 (USD MILLION)
6.3 HEAD-UP DISPLAYS
6.3.1 AR HUD EXPECTED TO BE ADOPTED WIDELY IN DIFFERENT
APPLICATIONS IN NEAR FUTURE
・ TABLE 14. AUGMENTED REALITY MARKET FOR HUD, BY APPLICATION,
2017–2020 (USD MILLION)
・ TABLE 15. AUGMENTED REALITY MARKET FOR HUD, BY APPLICATION,
2021–2026 (USD MILLION)
7.... AUGMENTED REALITY MARKET, BY OFFERING
7.1 INTRODUCTION
・ FIGURE 34................ AUGMENTED REALITY MARKET, BY OFFERING
・ FIGURE 35......... SOFTWARE SEGMENT TO HOLD LARGER SHARE OF AUGMENTED
REALITY MARKET DURING FORECAST PERIOD
・ TABLE 16. AUGMENTED REALITY MARKET, BY OFFERING, 2017–2020 (USD MILLION)
・ TABLE 17. AUGMENTED REALITY MARKET, BY OFFERING, 2021–2026 (USD MILLION)
7.2 HARDWARE
7.2.1 SENSORS
7.2.1.1 ACCELEROMETERS
7.2.1.1.1 ACCELEROMETERS ARE ELECTROMECHANICAL DEVICES USED FOR MEASURING ACCELERATION
7.2.1.2 GYROSCOPES
7.2.1.2.1 GYROSCOPES ARE USED TO MEASURE ANGULAR VELOCITY OF
3D MOUSE, GAMES, AND ATHLETE-TRAINING APPLICATIONS
7.2.1.3 MAGNETOMETERS
7.2.1.3.1 MAGNETOMETERS MEASURE MAGNETIC FIELD AND ELECTRIC CURRENTS USING ONE OR MORE SENSORS
7.2.1.4 PROXIMITY SENSORS
7.2.1.4.1 PROXIMITY SENSORS PREVENT UNINTENTIONAL TOUCH DURING ACTIVE CALLS ON MOBILE PHONES
7.2.2 SEMICONDUCTOR COMPONENTS
7.2.2.1 CONTROLLERS AND PROCESSORS
7.2.2.1.1 INCREASED DEMAND FOR CONTROLLERS AND PROCESSORS IN AUGMENTED REALITY DEVICES
7.2.2.2 INTEGRATED CIRCUITS
7.2.2.2.1 INTEGRATED CIRCUIT ENSURES LARGE VOLUME OF DATA STORAGE FOR HIGH-RESOLUTION IMAGE PROCESSING
7.2.3 DISPLAYS AND PROJECTORS
7.2.3.1 DISPLAYS AND PROJECTORS HOLD SIGNIFICANT SHARE OF AUGMENTED REALITY HARDWARE MARKET
7.2.4 POSITION TRACKERS.. 90
7.2.4.1 INCREASED USE OF POSITION TRACKERS TO MAINTAIN POSITION ACCURACY IN AUGMENTED REALITY DEVICES
7.2.5 CAMERAS
7.2.5.1 CAMERAS FORM CRUCIAL COMPONENTS TO MEASURE DEPTH AND
AMPLITUDE OF OBJECTS
7.2.6 OTHERS
・ TABLE 18.......... AUGMENTED REALITY MARKET FOR HARDWARE, BY COMPONENT,
2017–2020 (USD MILLION)
・ TABLE 19.......... AUGMENTED REALITY MARKET FOR HARDWARE, BY COMPONENT,
2021–2026 (USD MILLION)
7.3 SOFTWARE
7.3.1 SOFTWARE DEVELOPMENT KITS
7.3.1.1 SDKS PROVIDE TOOLS TO DESIGN, BUILD, AND TEST AR EXPERIENCES
7.3.2 CLOUD-BASED SERVICES
7.3.2.1 AR CLOUD OFFERS ABSTRACTED MEDIUM FOR PHYSICAL SPACES, OBJECTS, AND HUMANS FOR TAILORING DIGITAL CONTENTS AND EXPERIENCES
8.... TYPES OF TECHNOLOGIES IN AUGMENTED REALITY MARKET
8.1 INTRODUCTION
8.2 MARKER-BASED AR TECHNOLOGY
8.2.1 PASSIVE MARKERS.. 94
8.2.1.1 PASSIVE MARKERS ARE USED AT LARGE SCALE WORLDWIDE
8.2.2 ACTIVE MARKERS
8.2.2.1 ACTIVE MARKERS USE LED TO TRACK OBJECTS
8.3 MARKERLESS AR TECHNOLOGY
8.3.1 MODEL-BASED TRACKING
8.3.1.1 MODEL-BASED TRACKING DEPENDS ON CAMERA MOVEMENTS
8.3.2 IMAGE PROCESSING-BASED TRACKING
8.3.2.1 IMAGE PROCESSING-BASED TRACKING REQUIRES OPTICAL SCANNERS OR CAMERAS FOR PROCESSING IMAGES
8.4 ANCHOR-BASED AR TECHNOLOGY
8.4.1 ANCHOR-BASED AR TECHNOLOGY IS USED TO OVERLAY VIRTUAL
IMAGES IN REAL SPACE
9.... AUGMENTED REALITY MARKET, BY APPLICATION
9.1 INTRODUCTION
・ FIGURE 36............ AUGMENTED REALITY MARKET, BY APPLICATION
・ FIGURE 37........ ENTERPRISES (MANUFACTURING) APPLICATION OF AUGMENTED REALITY MARKET TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
・ TABLE 20.... AUGMENTED REALITY MARKET, BY APPLICATION, 2017–2020 (USD MILLION)
・ TABLE 21.... AUGMENTED REALITY MARKET, BY APPLICATION, 2021–2026 (USD MILLION)
9.2 CONSUMER
9.2.1 GAMING
9.2.1.1 AUGMENTED REALITY ENHANCES INTERACTIVITY IN GAMING AND PROVIDES MORE IMMERSIVE EXPERIENCE TO GAMERS
9.2.2 SPORTS & ENTERTAINMENT
9.2.2.1 SPORTS
9.2.2.1.1 AR IS USED FOR REAL-TIME AUGMENTATION OF BROADCAST VIDEOS, PRIMARILY TO ENHANCE SPORTING EVENTS
9.2.2.2 ENTERTAINMENT
9.2.2.2.1 MUSEUMS (ARCHAEOLOGY)
9.2.2.2.1.1 AUGMENTED REALITY ENHANCES VIEWING EXPERIENCE OF VISITORS IN ARCHAEOLOGICAL MONUMENTS AND MUSEUMS
9.2.2.3 THEME PARKS
9.2.2.3.1 AUGMENTED REALITY ENHANCES INTERACTIVITY OF THEME PARKS
9.2.2.4 ART GALLERIES AND EXHIBITIONS
9.2.2.4.1 AUGMENTED REALITY ENHANCES ARTISTIC VISUALIZATION AND PROVIDES IMMERSIVE EXPERIENCE TO VISITORS
・ TABLE 22.............. AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION,
BY DEVICE TYPE, 2017–2020 (USD MILLION)
・ TABLE 23.............. AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION,
BY DEVICE TYPE, 2021–2026 (USD MILLION)
・ TABLE 24.............. AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY REGION, 2017–2020 (USD MILLION)
・ TABLE 25.............. AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY REGION, 2021–2026 (USD MILLION)
・ TABLE 26..... AUGMENTED REALITY MARKET IN NORTH AMERICA FOR CONSUMER APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 27..... AUGMENTED REALITY MARKET IN NORTH AMERICA FOR CONSUMER APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 28 AUGMENTED REALITY MARKET IN EUROPE FOR CONSUMER APPLICATION,
BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 29 AUGMENTED REALITY MARKET IN EUROPE FOR CONSUMER APPLICATION,
BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 30... AUGMENTED REALITY MARKET IN APAC FOR CONSUMER APPLICATION,
BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 31... AUGMENTED REALITY MARKET IN APAC FOR CONSUMER APPLICATION,
BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 32.... AUGMENTED REALITY MARKET IN ROW FOR CONSUMER APPLICATION,
BY REGION, 2017–2020 (USD MILLION)
・ TABLE 33.... AUGMENTED REALITY MARKET IN ROW FOR CONSUMER APPLICATION,
BY REGION, 2021–2026 (USD MILLION)
9.3 COMMERCIAL
9.3.1 RETAIL & E-COMMERCE
9.3.1.1 JEWELRY
9.3.1.1.1 AUGMENTED REALITY ENABLES CONSUMERS TO TRY BEFORE THEY BUY AND IMPROVES CONSUMER BUYING EXPERIENCE
9.3.1.2 BEAUTY AND COSMETICS
9.3.1.2.1 VIRTUAL TESTING OF COSMETIC PRODUCTS IS KEY DRIVER FOR AUGMENTED REALITY MARKET IN BEAUTY AND COSMETICS
9.3.1.3 APPAREL FITTING
9.3.1.3.1 VIRTUAL TRIAL ROOMS ARE GAINING CONSUMER ATTENTION
9.3.1.4 GROCERY SHOPPING
9.3.1.4.1 AUGMENTED REALITY PROVIDES PERSONALIZED PRODUCT TIPS IN GROCERY APPLICATION
9.3.1.5 FOOTWEAR
9.3.1.5.1 VIRTUAL TRY BEFORE YOU BUY FEATURE DRIVES GROWTH OF AUGMENTED REALITY MARKET IN FOOTWEAR
9.3.1.6 FURNITURE & LIGHTING DESIGN
9.3.1.6.1 REDUCED PRODUCT EXCHANGE RATES OWING TO USE OF AUGMENTED REALITY IN FURNITURE & LIGHTING DESIGN
9.3.2 TRAVEL & TOURISM
9.3.2.1 AUGMENTED REALITY PLAYS CRUCIAL ROLE IN ENHANCING
TRAVELING EXPERIENCE
9.3.3 E-LEARNING
9.3.3.1 AUGMENTED REALITY INCREASES STUDENTS’ INTERACTIONS AND ENHANCES LEARNING EXPERIENCE
・ TABLE 34............ AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION,
BY DEVICE TYPE, 2017–2020 (USD MILLION)
・ TABLE 35............ AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION,
BY DEVICE TYPE, 2021–2026 (USD MILLION)
・ TABLE 36............ AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2017–2020 (USD MILLION)
・ TABLE 37............ AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2021–2026 (USD MILLION)
・ TABLE 38..... AUGMENTED REALITY MARKET IN NORTH AMERICA FOR COMMERCIAL APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 39..... AUGMENTED REALITY MARKET IN NORTH AMERICA FOR COMMERCIAL APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 40................ AUGMENTED REALITY MARKET IN EUROPE FOR COMMERCIAL APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 41................ AUGMENTED REALITY MARKET IN EUROPE FOR COMMERCIAL APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 42. AUGMENTED REALITY MARKET IN APAC FOR COMMERCIAL APPLICATION,
BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 43. AUGMENTED REALITY MARKET IN APAC FOR COMMERCIAL APPLICATION,
BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 44. AUGMENTED REALITY MARKET IN ROW FOR COMMERCIAL APPLICATION,
BY REGION, 2017–2020 (USD MILLION)
・ TABLE 45. AUGMENTED REALITY MARKET IN ROW FOR COMMERCIAL APPLICATION,
BY REGION, 2021–2026 (USD MILLION)
9.4 ENTERPRISES (MANUFACTURING)
9.4.1 AUGMENTED REALITY AIDS ENTERPRISES IN PROVIDING BETTER TRAINING BY VISUALIZING CONTENT
・ TABLE 46............ AUGMENTED REALITY MARKET FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY DEVICE TYPE, 2017–2020 (USD MILLION)
・ TABLE 47............ AUGMENTED REALITY MARKET FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY DEVICE TYPE, 2021–2026 (USD MILLION)
・ TABLE 48............ AUGMENTED REALITY MARKET FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY REGION, 2017–2020 (USD MILLION)
・ TABLE 49............ AUGMENTED REALITY MARKET FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY REGION, 2021–2026 (USD MILLION)
・ TABLE 50..... AUGMENTED REALITY MARKET IN NORTH AMERICA FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 51..... AUGMENTED REALITY MARKET IN NORTH AMERICA FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 52................ AUGMENTED REALITY MARKET IN EUROPE FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 53................ AUGMENTED REALITY MARKET IN EUROPE FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 54. AUGMENTED REALITY MARKET IN APAC FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 55. AUGMENTED REALITY MARKET IN APAC FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 56.. AUGMENTED REALITY MARKET IN ROW FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY REGION, 2017–2020 (USD MILLION)
・ TABLE 57.. AUGMENTED REALITY MARKET IN ROW FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY REGION, 2021–2026 (USD MILLION)
9.5 HEALTHCARE
9.5.1 SURGERY
9.5.1.1 AUGMENTED HEALTHCARE APPS CAN HELP SAVE LIVES AND TREAT PATIENTS SEAMLESSLY IRRESPECTIVE OF SEVERITY OF ISSUES
9.5.2 FITNESS MANAGEMENT
9.5.2.1 AUGMENTED REALITY ADDS INTERACTIVITY AND FUN TO WORKOUTS
9.5.3 PATIENT CARE MANAGEMENT
9.5.3.1 REMOTE CONSULTING FEATURE DRIVES GROWTH OF AUGMENTED REALITY MARKET FOR PATIENT CARE MANAGEMENT
9.5.4 PHARMACY MANAGEMENT
9.5.4.1 REQUIREMENT FOR BETTER SCHEDULING FLOW OF MEDICINES BOOSTS ADOPTION OF AUGMENTED REALITY IN PHARMACY MANAGEMENT
9.5.5 MEDICAL TRAINING AND EDUCATION
9.5.5.1 AUGMENTED REALITY ENRICHES LEARNING EXPERIENCE AND
AMPLIFIES INTERACTIVITY
9.5.6 OTHERS
・ TABLE 58............. AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION,
BY DEVICE TYPE, 2017–2020 (USD MILLION)
・ TABLE 59............. AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION,
BY DEVICE TYPE, 2021–2026 (USD MILLION)
・ TABLE 60............. AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION, BY REGION, 2017–2020 (USD MILLION)
・ TABLE 61............. AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION, BY REGION, 2021–2026 (USD MILLION)
・ TABLE 62..... AUGMENTED REALITY MARKET IN NORTH AMERICA FOR HEALTHCARE APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 63..... AUGMENTED REALITY MARKET IN NORTH AMERICA FOR HEALTHCARE APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 64................ AUGMENTED REALITY MARKET IN EUROPE FOR HEALTHCARE APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 65................ AUGMENTED REALITY MARKET IN EUROPE FOR HEALTHCARE APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 66.. AUGMENTED REALITY MARKET IN APAC FOR HEALTHCARE APPLICATION,
BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 67.. AUGMENTED REALITY MARKET IN APAC FOR HEALTHCARE APPLICATION,
BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 68... AUGMENTED REALITY MARKET IN ROW FOR HEALTHCARE APPLICATION,
BY REGION, 2017–2020 (USD MILLION)
・ TABLE 69... AUGMENTED REALITY MARKET IN ROW FOR HEALTHCARE APPLICATION,
BY REGION, 2021–2026 (USD MILLION)
9.6 AEROSPACE & DEFENSE
9.6.1 AR IS BEING USED TO GAIN COMPETITIVE ADVANTAGE OVER ENEMIES
・ TABLE 70........... AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY DEVICE TYPE, 2017–2020 (USD MILLION)
・ TABLE 71........... AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY DEVICE TYPE, 2021–2026 (USD MILLION)
・ TABLE 72........... AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2017–2020 (USD MILLION)
・ TABLE 73........... AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2021–2026 (USD MILLION)
・ TABLE 74..... AUGMENTED REALITY MARKET IN NORTH AMERICA FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 75..... AUGMENTED REALITY MARKET IN NORTH AMERICA FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 76 AUGMENTED REALITY MARKET IN EUROPE FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 77 AUGMENTED REALITY MARKET IN EUROPE FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 78 AUGMENTED REALITY MARKET IN APAC FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 79 AUGMENTED REALITY MARKET IN APAC FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 80. AUGMENTED REALITY MARKET IN ROW FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2017–2020 (USD MILLION). 122
・ TABLE 81. AUGMENTED REALITY MARKET IN ROW FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2021–2026 (USD MILLION). 122
9.7 ENERGY
9.7.1 GROWING NEED TO IMPROVE SAFETY IN OIL & GAS SECTOR DRIVES AUGMENTED REALITY MARKET FOR ENERGY APPLICATIONS
・ TABLE 82. AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY DEVICE TYPE, 2017–2020 (USD MILLION)
・ TABLE 83. AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY DEVICE TYPE, 2021–2026 (USD MILLION)
・ TABLE 84. AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY REGION, 2017–2020 (USD MILLION)
・ TABLE 85. AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY REGION, 2021–2026 (USD MILLION)
・ TABLE 86..... AUGMENTED REALITY MARKET IN NORTH AMERICA FOR ENERGY APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 87..... AUGMENTED REALITY MARKET IN NORTH AMERICA FOR ENERGY APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 88..... AUGMENTED REALITY MARKET IN EUROPE FOR ENERGY APPLICATION,
BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 89..... AUGMENTED REALITY MARKET IN EUROPE FOR ENERGY APPLICATION,
BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 90......... AUGMENTED REALITY MARKET IN APAC FOR ENERGY APPLICATION,
BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 91......... AUGMENTED REALITY MARKET IN APAC FOR ENERGY APPLICATION,
BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 92......... AUGMENTED REALITY MARKET IN ROW FOR ENERGY APPLICATION,
BY REGION, 2017–2020 (USD MILLION)
・ TABLE 93......... AUGMENTED REALITY MARKET IN ROW FOR ENERGY APPLICATION,
BY REGION, 2021–2026 (USD MILLION)
9.8 AUTOMOTIVE
9.8.1 EMERGENCE OF ADAS DRIVES DEMAND FOR AR-BASED HUD TECHNOLOGY
・ TABLE 94............. AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION,
BY DEVICE TYPE, 2017–2020 (USD MILLION)
・ TABLE 95............. AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION,
BY DEVICE TYPE, 2021–2026 (USD MILLION)
・ TABLE 96............. AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY REGION, 2017–2020 (USD MILLION)
・ TABLE 97............. AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY REGION, 2021–2026 (USD MILLION)
・ TABLE 98..... AUGMENTED REALITY MARKET IN NORTH AMERICA FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 99..... AUGMENTED REALITY MARKET IN NORTH AMERICA FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 100.............. AUGMENTED REALITY MARKET IN EUROPE FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 101.............. AUGMENTED REALITY MARKET IN EUROPE FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 102 AUGMENTED REALITY MARKET IN APAC FOR AUTOMOTIVE APPLICATION,
BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 103 AUGMENTED REALITY MARKET IN APAC FOR AUTOMOTIVE APPLICATION,
BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 104. AUGMENTED REALITY MARKET IN ROW FOR AUTOMOTIVE APPLICATION,
BY REGION, 2017–2020 (USD MILLION)
・ TABLE 105. AUGMENTED REALITY MARKET IN ROW FOR AUTOMOTIVE APPLICATION,
BY REGION, 2021–2026 (USD MILLION)
9.9 OTHERS
9.9.1 AGRICULTURE
9.9.1.1 AUGMENTED REALITY ASSISTS FARMERS IN IMPLEMENTING NEW TECHNIQUES WITH BETTER LEARNING EXPERIENCE
9.9.2 CONSTRUCTION
9.9.2.1 3D MODELS REQUIRED FOR CONSTRUCTION PROJECTS CAN BE BETTER ILLUSTRATED WITH AUGMENTED REALITY
9.9.3 TRANSPORTATION & LOGISTICS
9.9.3.1 AR TECHNOLOGY IS WIDELY ADOPTED IN TRANSPORTATION & LOGISTICS SECTOR TO DOCUMENT TRADING ACTIVITIES
9.9.4 PUBLIC SAFETY
9.9.4.1 AUGMENTED REALITY-BASED 3D MAPS AID POLICE PERSONNEL TO ENHANCE PUBLIC SAFETY
9.9.5 TELECOM/IT DATA CENTERS
9.9.5.1 REQUIREMENT FOR ADVANCED NETWORK INFRASTRUCTURE IN TELECOM/IT DATA CENTERS WOULD HELP DRIVE AR SOFTWARE MARKET FOR THIS VERTICAL
・ TABLE 106 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2017–2020 (USD MILLION)
・ TABLE 107 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2021–2026 (USD MILLION)
・ TABLE 108 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY REGION, 2017–2020 (USD MILLION)
・ TABLE 109 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY REGION, 2021–2026 (USD MILLION)
・ TABLE 110... AUGMENTED REALITY MARKET IN NORTH AMERICA FOR OTHER APPLICATIONS, BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 111... AUGMENTED REALITY MARKET IN NORTH AMERICA FOR OTHER APPLICATIONS, BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 112..... AUGMENTED REALITY MARKET IN EUROPE FOR OTHER APPLICATIONS,
BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 113..... AUGMENTED REALITY MARKET IN EUROPE FOR OTHER APPLICATIONS,
BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 114........ AUGMENTED REALITY MARKET IN APAC FOR OTHER APPLICATIONS,
BY COUNTRY, 2017–2020 (USD MILLION)
・ TABLE 115........ AUGMENTED REALITY MARKET IN APAC FOR OTHER APPLICATIONS,
BY COUNTRY, 2021–2026 (USD MILLION)
・ TABLE 116......... AUGMENTED REALITY MARKET IN ROW FOR OTHER APPLICATIONS,
BY REGION, 2017–2020 (USD MILLION)
・ TABLE 117......... AUGMENTED REALITY MARKET IN ROW FOR OTHER APPLICATIONS,
BY REGION, 2021–2026 (USD MILLION)
10.. GEOGRAPHICAL ANALYSIS
10.1 INTRODUCTION
・ FIGURE 38................... AUGMENTED REALITY MARKET, BY REGION
・ TABLE 118.. AUGMENTED REALITY MARKET, BY REGION, 2017–2020 (USD MILLION)
・ TABLE 119.. AUGMENTED REALITY MARKET, BY REGION, 2021–2026 (USD MILLION)
10.2 NORTH AMERICA
・ FIGURE 39.... AUGMENTED REALITY MARKET IN NORTH AMERICA, BY COUNTRY
・ FIGURE 40... SNAPSHOT OF AUGMENTED REALITY MARKET IN NORTH AMERICA
・ TABLE 120.... AUGMENTED REALITY MARKET IN NORTH AMERICA, BY COUNTRY,
2017–2020 (USD MILLION)
・ TABLE 121.... AUGMENTED REALITY MARKET IN NORTH AMERICA, BY COUNTRY,
2021–2026 (USD MILLION)
10.2.1 IMPACT OF COVID-19 ON AUGMENTED REALITY MARKET IN NORTH AMERICA
・ FIGURE 41.... ANALYSIS OF AUGMENTED REALITY MARKET IN NORTH AMERICA:
PRE- AND POST-COVID-19 SCENARIOS
10.2.2 US
10.2.2.1 SURGING USE OF AUGMENTED REALITY TECHNOLOGY IN US DEFENSE APPLICATIONS TO CONTRIBUTE TO MARKET GROWTH
10.2.3 CANADA
10.2.3.1 INCREASING INVESTMENTS IN CUTTING-EDGE TECHNOLOGIES TO FUEL MARKET GROWTH IN CANADA
10.2.4 MEXICO
10.2.4.1 EVOLVING INDUSTRIES IN MEXICO TO DRIVE MARKET GROWTH
10.3 EUROPE
・ FIGURE 42.. AUGMENTED REALITY MARKET IN EUROPE, BY COUNTRY
・ FIGURE 43. SNAPSHOT OF AUGMENTED REALITY MARKET IN EUROPE
・ TABLE 122. AUGMENTED REALITY MARKET IN EUROPE, BY COUNTRY,
2017–2020 (USD MILLION)
・ TABLE 123. AUGMENTED REALITY MARKET IN EUROPE, BY COUNTRY,
2021–2026 (USD MILLION)
10.3.1 IMPACT OF COVID-19 ON AUGMENTED REALITY MARKET IN EUROPE
・ FIGURE 44.. ANALYSIS OF AUGMENTED REALITY MARKET IN EUROPE:
PRE- AND POST-COVID-19 SCENARIOS
10.3.2 GERMANY
10.3.2.1 SURGING ADOPTION OF NEW TECHNOLOGIES IN HEALTHCARE SECTOR TO CONTRIBUTE TO MARKET GROWTH IN GERMANY
10.3.3 UK
10.3.3.1 INCREASING FOCUS ON DIGITIZATION IN UK TO DRIVE MARKET GROWTH
10.3.4 FRANCE
10.3.4.1 SURGING ADOPTION OF AUGMENTED REALITY IN RETAIL SECTOR TO ENHANCE MARKET GROWTH IN FRANCE
10.3.5 REST OF EUROPE
10.4 APAC
・ FIGURE 45...... AUGMENTED REALITY MARKET IN APAC, BY COUNTRY
・ FIGURE 46..... SNAPSHOT OF AUGMENTED REALITY MARKET IN APAC
・ TABLE 124..... AUGMENTED REALITY MARKET IN APAC, BY COUNTRY,
2017–2020 (USD MILLION)
・ TABLE 125..... AUGMENTED REALITY MARKET IN APAC, BY COUNTRY,
2021–2026 (USD MILLION)
10.4.1 IMPACT OF COVID-19 ON AUGMENTED REALITY MARKET IN APAC
・ FIGURE 47..... ANALYSIS OF AUGMENTED REALITY MARKET IN APAC:
PRE- AND POST-COVID-19 SCENARIOS
10.4.2 CHINA
10.4.2.1 RISING NUMBER OF LOCAL PLAYERS PRODUCING AUGMENTED REALITY DEVICES TO DRIVE MARKET GROWTH IN CHINA
10.4.3 JAPAN
10.4.3.1 FLOURISHING HEALTHCARE SECTOR TO FUEL MARKET GROWTH IN JAPAN
10.4.4 SOUTH KOREA
10.4.4.1 ONGOING DIGITAL REVOLUTION IN INDUSTRIAL SECTOR OF SOUTH KOREA TO DRIVE MARKET GROWTH IN COUNTRY
10.4.5 INDIA
10.4.5.1 INCREASING AWARENESS RELATED TO ADVANCED TECHNOLOGIES IN INDIA TO PLAY CRUCIAL ROLE IN MARKET GROWTH IN COUNTRY
10.4.6 REST OF APAC
10.5 ROW
・ FIGURE 48......... AUGMENTED REALITY MARKET IN ROW, BY REGION
・ TABLE 126........ AUGMENTED REALITY MARKET IN ROW, BY REGION,
2017–2020 (USD MILLION)
・ TABLE 127........ AUGMENTED REALITY MARKET IN ROW, BY REGION,
2021–2026 (USD MILLION)
10.5.1 IMPACT OF COVID-19 ON AUGMENTED REALITY MARKET IN ROW
・ FIGURE 49...... ANALYSIS OF AUGMENTED REALITY MARKET IN ROW:
PRE- AND POST-COVID-19 SCENARIOS
10.5.2 MIDDLE EAST AND AFRICA
10.5.2.1 FLOURISHING TOURISM SECTOR TO FUEL DEMAND FOR AUGMENTED REALITY DEVICES IN MIDDLE EAST AND AFRICA
10.5.3 SOUTH AMERICA
10.5.3.1 GROWING CONSUMER SECTOR TO DRIVE MARKET GROWTH IN SOUTH AMERICA.. 155
11.. COMPETITIVE LANDSCAPE
11.1 INTRODUCTION
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
11.2.1 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS IN
AUGMENTED REALITY MARKET
11.3 REVENUE ANALYSIS OF TOP PLAYERS
・ FIGURE 50............. 5-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN
AUGMENTED REALITY MARKET, 2016–2020
11.4 MARKET SHARE ANALYSIS OF KEY PLAYERS IN 2020
・ FIGURE 51............... MARKET SHARE ANALYSIS OF KEY PLAYERS IN AUGMENTED
REALITY MARKET IN 2020
・ TABLE 128 AUGMENTED REALITY MARKET: DEGREE OF COMPETITION
・ TABLE 129........ AUGMENTED REALITY MARKET: RANKING ANALYSIS
11.5 COMPANY EVALUATION QUADRANT, 2020
11.5.1 STAR
11.5.2 EMERGING LEADER.. 160
11.5.3 PERVASIVE
11.5.4 PARTICIPANT
・ FIGURE 52........ AUGMENTED REALITY MARKET (GLOBAL) COMPANY
EVALUATION QUADRANT, 2020
11.6 COMPETITIVE BENCHMARKING
11.6.1 COMPANY FOOTPRINT, BY APPLICATION
11.6.2 COMPANY FOOTPRINT, BY REGION
11.6.3 TOTAL SCORE
11.7 STARTUP/SME EVALUATION QUADRANT, 2020
11.7.1 PROGRESSIVE COMPANY
11.7.2 RESPONSIVE COMPANY
11.7.3 DYNAMIC COMPANY
11.7.4 STARTING BLOCK
・ FIGURE 53.. AUGMENTED REALITY MARKET (GLOBAL) STARTUP/SME EVALUATION QUADRANT, 2020
11.8 COMPETITIVE SITUATIONS AND TRENDS
11.8.1 PRODUCT LAUNCHES/DEVELOPMENTS
・ TABLE 130...... PRODUCT LAUNCHES/DEVELOPMENTS, 2019–2021
11.8.2 DEALS
・ TABLE 131................................................ DEALS, 2019–2021.. 168
12.. COMPANY PROFILES
12.1 KEY PLAYERS
(BUSINESS OVERVIEW, PRODUCTS/SOLUTIONS/SERVICES OFFERED, RECENT DEVELOPMENTS, AND MNM VIEW)*
12.1.1 GOOGLE, INC.
・ TABLE 132........................... GOOGLE, INC.: BUSINESS OVERVIEW
・ FIGURE 54.......................... GOOGLE, INC.: COMPANY SNAPSHOT
・ TABLE 133.............. GOOGLE, INC.: PRODUCT/SOLUTION/SERVICE OFFERINGS
・ TABLE 134........................... GOOGLE, INC.: PRODUCT LAUNCHES
・ TABLE 135.............................................. GOOGLE, INC.: DEALS
12.1.2 PTC INC.
・ TABLE 136.................................. PTC INC.: BUSINESS OVERVIEW
・ FIGURE 55................................. PTC INC.: COMPANY SNAPSHOT
・ TABLE 137..... PTC INC.: PRODUCT/SOLUTION/SERVICE OFFERINGS
・ TABLE 138.................................. PTC INC.: PRODUCT LAUNCHES
・ TABLE 139..................................................... PTC INC.: DEALS.. 175
12.1.3 SEIKO EPSON
・ TABLE 140........................... SEIKO EPSON: BUSINESS OVERVIEW
・ FIGURE 56.......................... SEIKO EPSON: COMPANY SNAPSHOT
・ TABLE 141.............. SEIKO EPSON: PRODUCT/SOLUTION/SERVICE OFFERINGS
・ TABLE 142........................... SEIKO EPSON: PRODUCT LAUNCHES
・ TABLE 143.............................................. SEIKO EPSON: DEALS
12.1.4 MICROSOFT
・ TABLE 144............................. MICROSOFT: BUSINESS OVERVIEW
・ FIGURE 57............................ MICROSOFT: COMPANY SNAPSHOT
・ TABLE 145. MICROSOFT: PRODUCT/SOLUTION/SERVICE OFFERINGS
・ TABLE 146............................. MICROSOFT: PRODUCT LAUNCHES
・ TABLE 147................................................ MICROSOFT: DEALS.. 183
12.1.5 LENOVO
・ TABLE 148.................................. LENOVO: BUSINESS OVERVIEW
・ FIGURE 58................................. LENOVO: COMPANY SNAPSHOT
・ TABLE 149...... LENOVO: PRODUCT/SOLUTION/SERVICE OFFERINGS
・ TABLE 150.................................. LENOVO: PRODUCT LAUNCHES
・ TABLE 151...................................................... LENOVO: DEALS
12.1.6 SAMSUNG ELECTRONICS
・ TABLE 152............ SAMSUNG ELECTRONICS: BUSINESS OVERVIEW
・ FIGURE 59............ SAMSUNG ELECTRONICS: COMPANY SNAPSHOT
・ TABLE 153 SAMSUNG ELECTRONICS: PRODUCT/SOLUTION/SERVICE OFFERINGS
・ TABLE 154............ SAMSUNG ELECTRONICS: PRODUCT LAUNCHES
・ TABLE 155............................... SAMSUNG ELECTRONICS: DEALS
12.1.7 APPLE
・ TABLE 156.................................... APPLE: BUSINESS OVERVIEW
・ FIGURE 60.................................... APPLE: COMPANY SNAPSHOT
・ TABLE 157........ APPLE: PRODUCT/SOLUTION/SERVICE OFFERINGS
・ TABLE 158.................................... APPLE: PRODUCT LAUNCHES
12.1.8 WIKITUDE GMBH
・ TABLE 159....................... WIKITUDE GMBH: BUSINESS OVERVIEW
・ TABLE 160.......... WIKITUDE GMBH: PRODUCT/SOLUTION/SERVICE OFFERINGS
・ TABLE 161....................... WIKITUDE GMBH: PRODUCT LAUNCHES
・ TABLE 162.......................................... WIKITUDE GMBH: DEALS
12.1.9 MAXST CO., LTD. 197
・ TABLE 163....................... MAXST CO., LTD.: BUSINESS OVERVIEW
・ TABLE 164........... MAXST CO., LTD.: PRODUCT/SOLUTION/SERVICE OFFERINGS
・ TABLE 165.................................... MAXST: PRODUCT LAUNCHES
12.1.10 QUALCOMM
・ TABLE 166............................. QUALCOMM: BUSINESS OVERVIEW
・ FIGURE 61............................ QUALCOMM: COMPANY SNAPSHOT
・ TABLE 167 QUALCOMM: PRODUCT/SOLUTION/SERVICE OFFERINGS
・ TABLE 168............................. QUALCOMM: PRODUCT LAUNCHES
・ TABLE 169.............. QUALCOMM: DEALS.. 201
* BUSINESS OVERVIEW, PRODUCTS/SOLUTIONS/SERVICES OFFERED, RECENT DEVELOPMENTS, AND MNM VIEW MIGHT NOT BE CAPTURED IN CASE OF UNLISTED COMPANIES.
12.2 OTHER PLAYERS
12.2.1 TOSHIBA CORPORATION
12.2.2 INTEL CORPORATION.. 203
12.2.3 UPSKILL
12.2.4 BLIPPAR
12.2.5 CONTINENTAL
12.2.6 VISTEON CORPORATION
12.2.7 INGLOBE TECHNOLOGIES
12.2.8 OPTINVENT
12.2.9 MAGIC LEAP, INC. 206
12.2.10 MARXENT LABS, LLC
12.2.11 SCOPE AR
12.2.12 NIANTIC INC.
12.2.13 ATHEER INC.
12.2.14 VUZIX
12.2.15 META COMPANY
13.. APPENDIX
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