Waterborne Coatings Market by Resin (Acrylic, Polyester, Alkyd, Epoxy, Polyurethane, PTFE, PVDF, PVDC), by Application (Architectural, Automotive, General Industrial, Protective, Wood, Marine, Packaging, Coil), by Region - Global Forecast to 2020

Table of Contents

1 INTRODUCTION 14

1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKETS SCOPE 14
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 16
1.5 PACKAGE SIZE 16
1.6 LIMITATIONS 16
1.7 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17

2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 19
2.1.2.3 Breakdown of primary interviews 20
2.2 MARKET SIZE ESTIMATION 20
2.2.1 BOTTOM-UP APPROACH 20
2.2.2 TOP-DOWN APPROACH 21
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 RESEARCH ASSUMPTIONS 23

3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 28

4.1 ATTRACTIVE OPPORTUNITIES IN THE WATERBORNE COATINGS MARKET 28
4.2 WATERBORNE COATINGS MARKET: DEVELOPED VS. DEVELOPING NATIONS 30
4.3 WATERBORNE COATINGS: LIFE CYCLE ANALYSIS, BY REGION 30

5 MARKET OVERVIEW 32

5.1 INTRODUCTION 33
5.1.1 MARKET SEGMENTATION 33
5.2 MARKET DYNAMICS 35
5.2.1 DRIVERS 35
5.2.1.1 Government regulatory support 35
5.2.1.2 High growth in application industries 36
5.2.2 RESTRAINTS 36
5.2.2.1 Uneven enforcement 36
5.2.2.2 Cheaper substitute 36
5.2.2.3 Sensitive to humidity 36
5.2.3 OPPORTUNITIES 37
5.2.3.1 Growth prospects in highly regulated regions 37
5.2.3.2 Developing economies 37
5.2.4 CHALLENGE 37
5.2.4.1 Lack of consumer awareness about the use and benefits of waterborne coatings in developing nations 37

6 INDUSTRY TRENDS 38

6.1 INTRODUCTION 38
6.2 VALUE-CHAIN ANALYSIS 38
6.3 PORTER’S FIVE FORCES ANALYSIS 39
6.3.1 THREAT 0F NEW ENTRANTS 39
6.3.2 THREAT OF SUBSTITUTES 40
6.3.3 BARGAINING POWER OF BUYERS 40
6.3.4 BARGAINING POWER OF SUPPLIERS 41
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 41

7 WATERBORNE COATINGS MARKET, BY RESIN TYPE 42

7.1 INTRODUCTION 43
7.2 ACRYLIC COATINGS 45
7.3 POLYESTER COATINGS 47
7.4 ALKYD COATINGS 48
7.5 EPOXY COATINGS 49
7.6 POLYURETHANE COATINGS 51
7.7 PTFE COATINGS 53
7.8 PVDF COATINGS 54
7.9 PVDC COATINGS 55
7.10 OTHERS 57

8 WATERBORNE COATINGS MARKET, BY APPLICATION 58

8.1 INTRODUCTION 59
8.2 ARCHITECTURAL 61
8.3 AUTOMOTIVE 62
8.4 GENERAL INDUSTRIAL 63
8.5 PROTECTIVE 64
8.6 WOOD 65
8.7 MARINE 66
8.8 PACKAGING 67
8.9 COIL 68
8.10 OTHERS 69

9 WATERBORNE COATINGS MARKET, BY REGION 71

9.1 INTRODUCTION 72
9.2 ASIA-PACIFIC 74
9.2.1 CHINA 78
9.2.2 INDIA 78
9.2.3 JAPAN 79
9.2.4 OTHERS 80
9.3 NORTH AMERICA 81
9.3.1 U.S. 84
9.3.2 MEXICO 85
9.3.3 CANADA 85
9.4 WESTERN EUROPE 86
9.4.1 GERMANY 90
9.4.2 ITALY 90
9.4.3 U.K 91
9.4.4 OTHERS 91
9.5 ROW 92
9.5.1 MIDDLE EAST 95
9.5.2 BRAZIL 95
9.5.3 RUSSIA 96
9.5.4 OTHERS 96

10 COMPETITIVE LANDSCAPE 98

10.1 INTRODUCTION 98
10.2 MAXIMUM DEVELOPMENTS BETWEEN 2012 AND 2015 99
10.3 GROWTH STRATEGIES IN THE WATERBORNE COATINGS MARKET 100
10.4 COMPETITIVE SITUATIONS AND TRENDS 101
10.4.1 EXPANSIONS 101
10.4.2 NEW PRODUCT DEVELOPMENTS AND LAUNCHES 101
10.4.3 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 102
10.4.4 MERGERS & ACQUISITIONS 103

11 COMPANY PROFILES 104

(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
11.1 BASF SE 105
11.2 AKZONOBEL N.V. 108
11.3 PPG INDUSTRIES INC. 111
11.4 RPM INTERNATIONAL INC. 114
11.5 THE SHERWIN-WILLIAMS COMPANY 116
11.6 THE VALSPAR CORPORATION 119
11.7 AXALTA COATING SYSTEMS LLC 122
11.8 NIPPON PAINT CO. LTD. 125
11.9 KANSAI PAINT CO. LTD. 128
11.10 TIKKURILA OYJ 130
11.11 BERGER PAINTS INDIA LTD. 132
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

12 APPENDIX 134

12.1 INSIGHTS FROM INDUSTRY EXPERTS 134
12.2 OTHER DEVELOPMENTS 135
12.3 DISCUSSION GUIDE 138
12.4 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 141
12.5 AVAILABLE CUSTOMIZATIONS 142
12.6 RELATED REPORTS 143

LIST OF TABLES

TABLE 1 ASIA-PACIFIC ACCOUNTED FOR A MAJOR SHARE IN THE WATERBORNE COATINGS MARKET IN 2014 26
TABLE 2 WATERBORNE COATINGS: BY TYPE 33
TABLE 3 WATERBORNE COATINGS: BY APPLICATION 34
TABLE 4 WATERBORNE COATINGS MARKET SIZE, BY RESIN TYPE, 2013-2020 (KILOTON) 44
TABLE 5 WATERBORNE COATINGS MARKET SIZE, BY RESIN TYPE,
2013–2020 (USD MILLION) 45
TABLE 6 ACRYLIC COATINGS: ADVANTAGES AND LIMITATIONS 45
TABLE 7 WATERBORNE ACRYLIC COATINGS MARKET SIZE, BY REGION,
2013–2020 (KILOTON) 46
TABLE 8 WATERBORNE ACRYLIC COATINGS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 46
TABLE 9 POLYESTER COATINGS : ADVANTAGES AND APPLICATIONS 47
TABLE 10 WATERBORNE POLYESTER COATINGS MARKET SIZE, BY REGION,
2013–2020 (KILOTON) 47
TABLE 11 WATERBORNE POLYESTER COATINGS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 48
TABLE 12 WATERBORNE ALKYD COATINGS MARKET SIZE, BY REGION,
2013–2020 (KILOTON) 48
TABLE 13 WATERBORNE ALKYD COATINGS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 49
TABLE 14 WATERBORNE EPOXY COATINGS MARKET SIZE, BY REGION,
2013–2020 (KILOTON) 50
TABLE 15 WATERBORNE EPOXY COATINGS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 50
TABLE 16 POLYURETHANE COATINGS: PROPERTIES 51
TABLE 17 WATERBORNE POLYURETHANE COATINGS MARKET SIZE, BY REGION,
2013–2020 (KILOTON) 52
TABLE 18 WATERBORNE POLYURETHANE COATINGS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 52
TABLE 19 WATERBORNE PTFE COATINGS MARKET SIZE, BY REGION, 2013–2020 (KILOTON) 53
TABLE 20 WATERBORNE PTFE COATINGS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 53
TABLE 21 WATERBORNE PVDF COATINGS MARKET SIZE, BY REGION, 2013–2020 (KILOTON) 54
TABLE 22 WATERBORNE PVDF COATINGS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 55
TABLE 23 WATERBORNE PVDC COATINGS MARKET SIZE, BY REGION, 2013–2020 (KILOTON) 56
TABLE 24 WATERBORNE PVDC COATINGS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 56
TABLE 25 OTHER WATERBORNE COATINGS MARKET SIZE, BY REGION,
2013–2020 (KILOTON) 57
TABLE 26 OTHER WATERBORNE COATINGS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 57
TABLE 27 WATERBORNE COATINGS MARKET SIZE, BY APPLICATION, 2013–2020 (KILOTON) 60
TABLE 28 WATERBORNE COATINGS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 60
TABLE 29 WATERBORNE COATINGS MARKET SIZE IN ARCHITECTURAL, BY REGION,
2013–2020 (KILOTON) 61
TABLE 30 WATERBORNE COATINGS MARKET SIZE IN ARCHITECTURAL, BY REGION,
2013–2020 (USD MILLION) 61
TABLE 31 WATERBORNE COATINGS MARKET SIZE IN AUTOMOTIVE, BY REGION,
2013–2020 (KILOTON) 62
TABLE 32 WATERBORNE COATINGS MARKET SIZE IN AUTOMOTIVE, BY REGION,
2013–2020 (USD MILLION) 62
TABLE 33 WATERBORNE COATINGS MARKET SIZE IN GENERAL INDUSTRIAL, BY REGION, 2013–2020 (KILOTON) 63
TABLE 34 WATERBORNE COATINGS MARKET SIZE IN GENERAL INDUSTRIAL, BY REGION, 2013–2020 (USD MILLION) 63
TABLE 35 WATERBORNE COATINGS MARKET SIZE IN PROTECTIVE, BY REGION,
2013–2020 (KILOTON) 64
TABLE 36 WATERBORNE COATINGS MARKET SIZE IN PROTECTIVE, BY REGION,
2013–2020 (USD MILLION) 64
TABLE 37 WATERBORNE COATINGS MARKET SIZE IN WOOD, BY REGION,
2013–2020 (KILOTON) 65
TABLE 38 WATERBORNE COATINGS MARKET SIZE IN WOOD, BY REGION,
2013–2020 (USD MILLION) 65
TABLE 39 WATERBORNE COATINGS MARKET SIZE IN MARINE, BY REGION,
2013–2020 (KILOTON) 66
TABLE 40 WATERBORNE COATINGS MARKET SIZE IN MARINE, BY REGION,
2013–2020 (USD MILLION) 67
TABLE 41 WATERBORNE COATINGS MARKET SIZE IN PACKAGING, BY REGION,
2013–2020 (KILOTON) 67
TABLE 42 WATERBORNE COATINGS MARKET SIZE IN PACKAGING, BY REGION,
2013–2020 (USD MILLION) 68
TABLE 43 WATERBORNE COATINGS MARKET SIZE IN COIL, BY REGION,
2013–2020 (KILOTON) 68
TABLE 44 WATERBORNE COATINGS MARKET SIZE IN COIL, BY REGION,
2013–2020 (USD MILLION) 69
TABLE 45 WATERBORNE COATINGS MARKET SIZE IN OTHERS, BY REGION,
2013–2020 (KILOTON) 69
TABLE 46 WATERBORNE COATINGS MARKET SIZE IN OTHERS, BY REGION,
2013–2020 (USD MILLION) 70
TABLE 47 WATERBORNE COATINGS MARKET SIZE, BY REGION, 2013–2020 (KILOTON) 72
TABLE 48 WATERBORNE COATINGS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 73
TABLE 49 ASIA-PACIFIC: WATERBORNE COATINGS MARKET SIZE, BY COUNTRY,
2013-2020 (KILOTON) 75
TABLE 50 ASIA-PACIFIC: WATERBORNE COATINGS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 75
TABLE 51 ASIA-PACIFIC: WATERBORNE COATINGS MARKET SIZE, BY RESIN,
2013-2020 (KILOTON) 76
TABLE 52 ASIA-PACIFIC: WATERBORNE COATINGS MARKET SIZE, BY RESIN,
2013-2020 (USD MILLION) 76
TABLE 53 ASIA-PACIFIC: WATERBORNE COATINGS MARKET SIZE, BY APPLICATION,
2013-2020 (KILOTON) 77
TABLE 54 ASIA-PACIFIC: WATERBORNE COATINGS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 77
TABLE 55 CHINA: WATERBORNE COATINGS MARKET SIZE, 2013-2020 78
TABLE 56 INDIA: WATERBORNE COATINGS MARKET SIZE, 2013-2020 79
TABLE 57 JAPAN: WATERBORNE COATINGS MARKET SIZE, 2013-2020 79
TABLE 58 OTHERS: WATERBORNE COATINGS MARKET SIZE, 2013-2020 80
TABLE 59 NORTH AMERICA: WATERBORNE COATINGS MARKET SIZE, BY COUNTRY,
2013-2020 (KILOTON) 82
TABLE 60 NORTH AMERICA: WATERBORNE COATINGS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 82
TABLE 61 NORTH AMERICA: WATERBORNE COATINGS MARKET SIZE, BY RESIN TYPE,
2013-2020 (KILOTON) 82
TABLE 62 NORTH AMERICA: WATERBORNE COATINGS MARKET SIZE, BY RESIN TYPE,
2013-2020 (USD MILLION) 83
TABLE 63 NORTH AMERICA: WATERBORNE COATINGS MARKET SIZE, BY APPLICATION,
2013-2020 (KILOTON) 83
TABLE 64 NORTH AMERICA: WATERBORNE COATINGS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 84
TABLE 65 U.S.: WATERBORNE COATINGS MARKET SIZE, 2013-2020 84
TABLE 66 MEXICO: WATERBORNE COATINGS MARKET SIZE, 2013-2020 85
TABLE 67 CANADA: WATERBORNE COATINGS MARKET SIZE, 2013-2020 85
TABLE 68 WESTERN EUROPE: WATERBORNE COATINGS MARKET SIZE, BY COUNTRY,
2013-2020 (KILOTON) 86
TABLE 69 WESTERN EUROPE: WATERBORNE COATINGS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 86
TABLE 70 WESTERN EUROPE: WATERBORNE COATINGS MARKET SIZE, BY RESIN TYPE, 2013-2020 (KILOTON) 88
TABLE 71 WESTERN EUROPE: WATERBORNE COATINGS MARKET SIZE, BY RESIN TYPE, 2013-2020 (USD MILLION) 88
TABLE 72 WESTERN EUROPE: WATERBORNE COATINGS MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON) 89
TABLE 73 WESTERN EUROPE: WATERBORNE COATINGS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 89
TABLE 74 GERMANY: WATERBORNE COATINGS MARKET SIZE, 2013-2020 90
TABLE 75 ITALY: WATERBORNE COATINGS MARKET SIZE, 2013-2020 90
TABLE 76 U.K.: WATERBORNE COATINGS MARKET SIZE, 2013-2020 91
TABLE 77 OTHERS: WATERBORNE COATINGS MARKET SIZE, 2013-2020 91
TABLE 78 ROW: WATERBORNE COATINGS MARKET SIZE, BY COUNTRY,
2013-2020 (KILOTON) 92
TABLE 79 ROW: WATERBORNE COATINGS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 92
TABLE 80 ROW: WATERBORNE COATINGS MARKET SIZE, BY RESIN TYPE,
2013-2020 (KILOTON) 93
TABLE 81 ROW: WATERBORNE COATINGS MARKET SIZE, BY RESIN TYPE,
2013-2020 (USD MILLION) 93
TABLE 82 ROW: WATERBORNE COATINGS MARKET SIZE, BY APPLICATION,
2013-2020 (KILOTON) 94
TABLE 83 ROW: WATERBORNE COATINGS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 94
TABLE 84 MIDDLE EAST: WATERBORNE COATINGS MARKET SIZE, 2013-2020 95
TABLE 85 BRAZIL: WATERBORNE COATINGS MARKET SIZE, 2013-2020 95
TABLE 86 RUSSIA: WATERBORNE COATINGS MARKET SIZE, 2013-2020 96
TABLE 87 OTHERS: WATERBORNE COATINGS MARKET SIZE, 2013-2020 97
TABLE 88 EXPANSION, 2012–2015 101
TABLE 89 NEW PRODUCT DEVELOPMENTS AND LAUNCHES, 2012–2015 101
TABLE 90 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2012–2015 102
TABLE 91 MERGERS & ACQUISITIONS, 2012–2015 103

LIST OF FIGURES

FIGURE 1 WATERBORNE COATINGS: MARKET SEGMENTATION 15
FIGURE 2 WATERBORNE COATINGS: RESEARCH DESIGN 17
FIGURE 3 BOTTOM-UP APPROACH 21
FIGURE 4 TOP-DOWN APPROACH 21
FIGURE 5 DATA TRIANGULATION 22
FIGURE 6 ASSUMPTIONS OF THE RESEARCH STUDY 23
FIGURE 7 ARCHITECTURAL APPLIACTION OF WATERBORNE COATINGS IS TO GROW AT HIGHEST RATE BETWEEN 2015 AND 2020 25
FIGURE 8 ASIA-PACIFIC TO HAVE HIGHEST GROWTH DURING THE FORECAST PERIOD,
2015-2020 (USD MILLION) 27
FIGURE 9 WATERBORNE COATINGS MARKET TO RECORD HIGH GROWTH BETWEEN
2015 AND 2020 28
FIGURE 10 ARCHITECTURAL COATING APPLICATION TO GROW AT THE FASTEST RATE BETWEEN 2015 AND 2020 28
FIGURE 11 CHINA ACCOUNTS FOR THE MAJORITY SHARE IN THE ASIA-PACIFIC MARKET 29
FIGURE 12 ASIA-PACIFIC TO GROW AT HIGHEST RATE IN THE WATERBORNE COATINGS MARKET BETWEEN 2015 AND 2020 29
FIGURE 13 THE MARKET IN DEVELOPING COUNTRIES TO GROW FASTER THAN IN THE DEVELOPED ONES 30
FIGURE 14 WATERBORNE COATINGS TO WITNESS HIGH GROWTH BETWEEN 2015 AND 2020 IN THE ASIA-PACIFIC AND ROW MARKETS 30
FIGURE 15 DRIVERS, RESTRAINS, OPPORTUNITIES, AND CHALLENGES IN THE WATERBORNE COATINGS MARKET 35
FIGURE 16 OVERVIEW OF THE WATERBORNE COATINGS VALUE CHAIN 38
FIGURE 17 PORTER’S FIVE FORCES ANALYSIS OF THE WATERBORNE COATINGS MARKET 39
FIGURE 18 TYPES OF WATERBORNE COATINGS 43
FIGURE 19 ACRYLIC TO WITNESS HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 44
FIGURE 20 ARCHITECTURAL TO WITNESS THE HIGHEST GROWTH IN THE WATERBORNE COATINGS MARKET, BY APPLICATION BETWEEN 2015 AND 2020 59
FIGURE 21 REGIONAL SNAPSHOT (2015-2020): FASTEST-GROWING MARKETS ARE EMERGING AS NEW HOT SPOTS 72
FIGURE 22 CHINA AND INDIA ARE THE MAJOR MARKETS FOR WATERBORNE COATINGS IN ASIA-PACIFIC 74
FIGURE 23 U.S. IS THE BIGGEST MARKET FOR WATERBORNE COATINGS IN NORTH AMERICA 81
FIGURE 24 GERMANY IS THE LARGEST MARKETS OF WATERBORNE COATINGS IN WESTERN EUROPE 87
FIGURE 25 COMPANIES ADOPTED EXPANSIONS AND NEW PRODUCT LAUNCHES AS THEIR KEY GROWTH STRATEGIES 98
FIGURE 26 WATERBORNE COATINGS MARKET HAD MAXIMUM DEVELOPMENT IN 2015 99
FIGURE 27 EXPANSIONS: THE MOST POPULAR GROWTH STRATEGY 100
FIGURE 28 REGIONAL REVENUE MIX OF TOP 5 MARKET PLAYERS 104
FIGURE 29 BASF SE: COMPANY SNAPSHOT 105
FIGURE 30 BASF SE: SWOT ANALYSIS 107
FIGURE 31 AKZONOBEL N.V.: COMPANY SNAPSHOT 108
FIGURE 32 AKZONOBEL N.V.: SWOT ANALYSIS 109
FIGURE 33 PPG INDUSTRIES INC.: COMPANY SNAPSHOT 111
FIGURE 34 PPG INDUSTRIES: SWOT ANALYSIS 112
FIGURE 35 RPM INTERNATIONAL INC. :COMPANY SNAPSHOT 114
FIGURE 36 RPM INTERNATIONAL: SWOT ANALYSIS 115
FIGURE 37 THE SHERWIN-WILLIAMS COMPANY: COMPANY SNAPSHOT 116
FIGURE 38 THE SHERWIN-WILLIAMS COMPANY: SWOT ANALYSIS 117
FIGURE 39 THE VALSPAR CORPORATION: COMPANY SNAPSHOT 119
FIGURE 40 THE VALSPAR CORPORATION: SWOT ANALYSIS 120
FIGURE 41 AXALATA COATING SYSTEMS LLC: COMPANY SNAPSHOT 122
FIGURE 42 AXALTA COATING SYSTEMS LLC: SWOT ANALYSIS 123
FIGURE 43 NIPPON PAINT CO. LTD.: COMPANY SNAPSHOT 125
FIGURE 44 NIPPON PAINT CO. LTD.: SWOT ANALYSIS 126
FIGURE 45 KANSAI PAINT CO. LTD.: COMPANY SNAPSHOT 128
FIGURE 46 KANSAI PAINT CO. LTD.: SWOT ANALYSIS 129
FIGURE 47 TIKKURILA OYJ: COMPANY SNAPSHOT 130
FIGURE 48 TIKKURILA OYJ : SWOT ANALYSIS 131
FIGURE 49 BERGER PAINTS INDIA LTD.: COMPANY SNAPSHOT 132
FIGURE 50 BERGER PAINTS INDIA LTD.: SWOT ANALYSIS 133

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