Over-the-Top Services (OTT) Market by Type (Online Gaming, Music Streaming, VoD and Communication), Monetization Model (Subscription-based, Advertising-based, and Transaction-based), Streaming Device, Vertical, and Region - Global Forecast to 2024

Table of Contents

1.... INTRODUCTION

1.1             OBJECTIVES OF THE STUDY
1.2             MARKET DEFINITION
1.2.1              INCLUSIONS AND EXCLUSIONS
1.3             MARKET SCOPE
1.3.1              MARKET SEGMENTATION
1.3.2              YEARS CONSIDERED FOR THE STUDY
1.4             CURRENCY CONSIDERED
1.5　　　　 STAKEHOLDERS

2.... RESEARCH METHODOLOGY

2.1             RESEARCH DATA
2.1.1              BREAKUP OF PRIMARIES
2.1.2              KEY INDUSTRY INSIGHTS
2.2             MARKET BREAKUP AND DATA TRIANGULATION
2.3             MARKET SIZE ESTIMATION
2.3.1              TOP-DOWN APPROACH.. 27
2.3.2              BOTTOM-UP APPROACH
2.4             ASSUMPTIONS FOR THE STUDY
2.5             LIMITATIONS OF THE STUDY

3.... EXECUTIVE SUMMARY

4.... PREMIUM INSIGHTS

4.1             ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL OVER-THE-TOP SERVICES MARKET. 32
4.2             OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2019
4.3             NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE AND MONETIZATION MODEL, 2019
4.4             ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE AND MONETIZATION MODEL, 2019

5.... MARKET OVERVIEW AND INDUSTRY TRENDS

5.1             INTRODUCTION
5.2             MARKET DYNAMICS
5.2.1              DRIVERS
5.2.1.1            FLEXIBILITY AND EASE-OF-USE TO OFFER SEAMLESS CUSTOMER EXPERIENCE
5.2.1.2            INTERNET PROLIFERATION WITH PENETRATION OF SMART DEVICES
5.2.1.3            GLOBAL AND LOCAL PLAYERS OFFERING FREEMIUM MODELS IN PRICE-SENSITIVE MARKETS
5.2.2              RESTRAINTS
5.2.2.1            DISPARITY IN OPINION BETWEEN PRODUCERS AND AGGREGATORS OVER LICENSED BUSINESS MODEL
5.2.2.2            THREAT TO PRIVACY OF CONTENT CONSUMPTION AND SECURITY OF USER DATABASE DUE TO SPYWARE
5.2.3              OPPORTUNITIES
5.2.3.1            MERGERS WITH NATIONAL PRODUCERS AND FILM STUDIOS ACROSS REGIONS FOR THE SVOD MODEL
5.2.4              CHALLENGES
5.2.4.1            COMPLEX IP, GOVERNMENT REGULATORY FRAMEWORKS, AND LICENSING REGIMES ACROSS REGIONS

6.... OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL

6.1             INTRODUCTION
6.2             SUBSCRIPTION-BASED
6.2.1              BILLING AS PER SERVICES OPTED BY CUSTOMERS TO DRIVE THE DEMAND FOR OTT SERVICES
6.3             ADVERTISING-BASED
6.3.1              HIGHER PENETRATION OF INTERNET AND USE OF MOBILE DEVICES TO INCREASE THE ADOPTION OF OTT SERVICES
6.4             TRANSACTION-BASED
6.4.1              ATTRACTIVE VIDEO PACKAGES THROUGH TRANSACTION-BASED MONETIZATION MODEL TO PROPEL THE ADOPTION OF OTT SERVICES

7.... OVER-THE-TOP SERVICES MARKET, BY TYPE

7.1             INTRODUCTION
7.2             ONLINE GAMING
7.2.1              GROWING DEMAND FOR ONLINE GAMES IN HD QUALITY TO DRIVE THE GROWTH OF THE ONLINE GAMING SEGMENT. 45
7.3             MUSIC STREAMING
7.3.1              SUBSCRIPTION AND TRANSACTION-BASED MONETIZATION MODELS ARE HIGHLY EMBRACED BY END USERS WITH REGARDS TO MUSIC STREAMING
7.4             VIDEO ON DEMAND
7.4.1              FLEXIBILITY, COMFORT, AND PERSONALIZATION OF CONTENT TO DRIVE THE ADOPTION OF VOD SERVICES
7.5             COMMUNICATION
7.5.1              RICH COMMUNICATION SERVICES TO SUPPORT MARKET GROWTH FOR THE COMMUNICATION SEGMENT GLOBALLY
7.6             OTHERS

8.... OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE

8.1             INTRODUCTION
8.2             SMARTPHONES AND TABLETS
8.2.1              GROWING INTERNET PENETRATION TO LEAD TO INCREASED NUMBER OF SMARTPHONES, CONTRIBUTING TO THE OVERALL MARKET GROWTH
8.3             DESKTOPS AND LAPTOPS
8.3.1              GROWING NEED TO VIEW HD CONTENT ON BIGGER SCREENS AND MULTITASKING HABITS OF CUSTOMERS TO SUPPORT MARKET GROWTH OF CONTENT VIEWING ON DESKTOPS AND LAPTOPS
8.4             INTERNET PROTOCOL TELEVISION AND CONSOLES
8.4.1              GROWTH OF THE GAMING INDUSTRY TO BOOST THE ADOPTION OF INTERNET PROTOCOL TELEVISION AND CONSOLES FOR STREAMING OVER-THE-TOP SERVICES

9.... OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL

9.1             INTRODUCTION
9.2             MEDIA AND ENTERTAINMENT
9.2.1              GROWING INTERNET PENETRATION AND INCREASING DEMAND FOR ENTERTAINMENT IN THE MEDIA AND ENTERTAINMENT VERTICAL
9.3             EDUCATION AND LEARNING
9.3.1              EMERGENCE OF SMART EDUCATION SYSTEM AND DIVERSE LEARNING NEEDS OF ONLINE LEARNERS TO DRIVE THE MARKET GROWTH IN THE EDUCATION AND LEARNING SECTOR
9.4             GAMING
9.4.1              GROWING TRACTION AMONG MILLENNIALS TO BOOST THE GAMING VERTICAL IN THE OVER-THE-TOP SERVICES MARKET
9.5             SERVICE UTILITIES
9.5.1              GROWING DEMAND FOR ON-THE-GO SERVICES ON HANDHELD DEVICES TO BOOST SERVICE UTILITIES ADOPTION

10.. OVER-THE-TOP SERVICES MARKET, BY REGION

10.1          INTRODUCTION
10.2          NORTH AMERICA
10.2.1            NORTH AMERICA: OVER-THE-TOP MARKET DRIVERS
10.2.2            NORTH AMERICA: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS
10.2.3            UNITED STATES
10.2.4            CANADA
10.3          EUROPE
10.3.1            EUROPE: OVER-THE-TOP MARKET DRIVERS
10.3.2            EUROPE: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS
10.3.3            UNITED KINGDOM
10.3.4            GERMANY
10.3.5            FRANCE

10.4          ASIA PACIFIC
10.4.1            ASIA PACIFIC: OVER-THE-TOP MARKET DRIVERS
10.4.2            ASIA PACIFIC: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS
10.4.3            CHINA
10.4.4            JAPAN
10.4.5            INDIA
10.4.6            AUSTRALIA AND NEW ZEALAND
10.4.7            REST OF ASIA PACIFIC
10.5          LATIN AMERICA
10.5.1            LATIN AMERICA: OVER-THE-TOP MARKET DRIVERS
10.5.2            LATIN AMERICA: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS
10.5.3            MEXICO
10.5.4            BRAZIL
10.5.5            REST OF LATIN AMERICA
10.6          MIDDLE EAST AND AFRICA
10.6.1            MIDDLE EAST AND AFRICA: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS
10.6.2            MIDDLE EAST: OVER-THE-TOP MARKET DRIVERS
10.6.3            AFRICA: OVER-THE-TOP MARKET DRIVERS

11.. COMPETITIVE LANDSCAPE

11.1          OVERVIEW
11.2          COMPETITIVE SCENARIO.. 99
11.2.1            PARTNERSHIPS
11.2.2            NEW PRODUCT LAUNCHES

12.. COMPANY PROFILES

(BUSINESS OVERVIEW, SERVICES, KEY INSIGHTS, RECENT DEVELOPMENTS, SWOT ANALYSIS, MNM VIEW)*
12.1          NETFLIX
12.2          AMAZON
12.3          GOOGLE
12.4          APPLE
12.5          FACEBOOK
12.6          YOUTUBE
12.7          HBO
12.8          MICROSOFT
12.9          HULU
12.10        INDIEFLIX
12.11        VUDU
12.12        ROKU
12.13        TENCENT
12.14        RAKUTEN
12.15        KAKAO
12.16        LINE
12.17        RIGHT-TO-WIN
*DETAILS ON BUSINESS OVERVIEW, SERVICES, KEY INSIGHTS, RECENT DEVELOPMENTS, SWOT ANALYSIS, MNM VIEW MIGHT NOT BE CAPTURED IN CASE OF UNLISTED COMPANIES.
13.. APPENDIX

LIST OF TABLES

TABLE 1              UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019
TABLE 2              OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL,
2017–2024 (USD MILLION)
TABLE 3              SUBSCRIPTION-BASED: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 4              ADVERTISING-BASED: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 5              TRANSACTION-BASED: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 6              OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION)
TABLE 7              ONLINE GAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 8              ONLINE GAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 9              MUSIC STREAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 10            MUSIC STREAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 11            VIDEO ON DEMAND: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 12            VIDEO ON DEMAND: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 13            COMMUNICATION: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 14            COMMUNICATION: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 15            OTHERS: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 16            OTHERS: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 17            OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE,
2017–2024 (USD MILLION)
TABLE 18            SMARTPHONES AND TABLETS: OVER-THE-TOP SERVICES MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION)
TABLE 19            DESKTOPS AND LAPTOPS: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 20            INTERNET PROTOCOL TELEVISION AND CONSOLES: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 21            OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL,
2017–2024 (USD MILLION)
TABLE 22            MEDIA AND ENTERTAINMENT: OVER-THE-TOP SERVICES MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION)
TABLE 23            MEDIA AND ENTERTAINMENT: OVER-THE-TOP SERVICES MARKET SIZE,
BY STREAMING DEVICE, 2017–2024 (USD MILLION)
TABLE 24            EDUCATION AND LEARNING: OVER-THE-TOP SERVICES MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION)
TABLE 25            EDUCATION AND LEARNING: OVER-THE-TOP SERVICES MARKET SIZE,
BY STREAMING DEVICE, 2017–2024 (USD MILLION)
TABLE 26            GAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 27            GAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE,
2017–2024 (USD MILLION)
TABLE 28            SERVICE UTILITIES: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 29            SERVICE UTILITIES: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
TABLE 30            OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 31            NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE,
2017–2024 (USD MILLION)
TABLE 32            NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 33            NORTH AMERICA: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 34            NORTH AMERICA: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 35            NORTH AMERICA: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 36            NORTH AMERICA: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 37            NORTH AMERICA: OTHERS MARKET SIZE, BY MONETIZATION MODEL,
2017–2024 (USD MILLION)
TABLE 38            NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017–2024 (USD MILLION)
TABLE 39            NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
TABLE 40            NORTH AMERICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
TABLE 41            NORTH AMERICA: EDUCATION AND LEARNING MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
TABLE 42            NORTH AMERICA: GAMING MARKET SIZE, BY STREAMING DEVICE,
2017–2024 (USD MILLION)
TABLE 43            NORTH AMERICA: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
TABLE 44            NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION)
TABLE 45            EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE,
2017–2024 (USD MILLION)
TABLE 46            EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 47            EUROPE: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL,
2017–2024 (USD MILLION)
TABLE 48            EUROPE: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL,
2017–2024 (USD MILLION)
TABLE 49            EUROPE: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL,
2017–2024 (USD MILLION)
TABLE 50            EUROPE: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL,
2017–2024 (USD MILLION)
TABLE 51            EUROPE: OTHERS MARKET SIZE, BY MONETIZATION MODEL,
2017–2024 (USD MILLION)
TABLE 52            EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL,
2017–2024 (USD MILLION)
TABLE 53            EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE,
2017–2024 (USD MILLION)
TABLE 54            EUROPE: MEDIA AND ENTERTAINMENT MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
TABLE 55            EUROPE: EDUCATION AND LEARNING MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
TABLE 56            EUROPE: GAMING MARKET SIZE, BY STREAMING DEVICE,
2017–2024 (USD MILLION)
TABLE 57            EUROPE: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE,
2017–2024 (USD MILLION)
TABLE 58            EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION)
TABLE 59            ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE,
2017–2024 (USD MILLION)
TABLE 60            ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 61            ASIA PACIFIC: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL,
2017–2024 (USD MILLION)
TABLE 62            ASIA PACIFIC: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 63            ASIA PACIFIC: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 64            ASIA PACIFIC: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL,
2017–2024 (USD MILLION)
TABLE 65            ASIA PACIFIC: OTHERS MARKET SIZE, BY MONETIZATION MODEL,
2017–2024 (USD MILLION)
TABLE 66            ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017–2024 (USD MILLION)
TABLE 67            ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
TABLE 68            ASIA PACIFIC: MEDIA AND ENTERTAINMENT MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
TABLE 69            ASIA PACIFIC: EDUCATION AND LEARNING MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
TABLE 70            ASIA PACIFIC: GAMING MARKET SIZE, BY STREAMING DEVICE,
2017–2024 (USD MILLION)
TABLE 71            ASIA PACIFIC: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE,
2017–2024 (USD MILLION)
TABLE 72            ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION)
TABLE 73            LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE,
2017–2024 (USD MILLION)
TABLE 74            LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 75            LATIN AMERICA: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 76            LATIN AMERICA: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 77            LATIN AMERICA: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 78            LATIN AMERICA: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 79            LATIN AMERICA: OTHERS MARKET SIZE, BY MONETIZATION MODEL,
2017–2024 (USD MILLION)
TABLE 80            LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017–2024 (USD MILLION)
TABLE 81            LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
TABLE 82            LATIN AMERICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
TABLE 83            LATIN AMERICA: EDUCATION AND LEARNING MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
TABLE 84            LATIN AMERICA: GAMING MARKET SIZE, BY STREAMING DEVICE,
2017–2024 (USD MILLION)
TABLE 85            LATIN AMERICA: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE,
2017–2024 (USD MILLION)
TABLE 86            LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION)
TABLE 87            MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE,
BY TYPE, 2017–2024 (USD MILLION)
TABLE 88            MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE,
BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 89            MIDDLE EAST AND AFRICA: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 90            MIDDLE EAST AND AFRICA: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 91            MIDDLE EAST AND AFRICA: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 92            MIDDLE EAST AND AFRICA: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 93            MIDDLE EAST AND AFRICA: OTHERS MARKET SIZE, BY MONETIZATION MODEL, 2017–2024 (USD MILLION)
TABLE 94            MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017–2024 (USD MILLION)
TABLE 95            MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE,
BY STREAMING DEVICE, 2017–2024 (USD MILLION)
TABLE 96            MIDDLE EAST AND AFRICA: MEDIA AND ENTERTAINMENT MARKET SIZE,
BY STREAMING DEVICE, 2017–2024 (USD MILLION)
TABLE 97            MIDDLE EAST AND AFRICA: EDUCATION AND LEARNING MARKET SIZE,
BY STREAMING DEVICE, 2017–2024 (USD MILLION)
TABLE 98            MIDDLE EAST AND AFRICA: GAMING MARKET SIZE, BY STREAMING DEVICE,
2017–2024 (USD MILLION)
TABLE 99            MIDDLE EAST AND AFRICA: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE, 2017–2024 (USD MILLION)
TABLE 100          MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE, BY SUB-REGION, 2017–2024 (USD MILLION)
TABLE 101          MARKET EVALUATION FRAMEWORK, 2018–2019
TABLE 102          PARTNERSHIPS, 2018–2019
TABLE 103          NEW PRODUCT LAUNCHES, 2018–2019
TABLE 104          NETFLIX: INORGANIC GROWTH STRATEGIES
TABLE 105          AMAZON: ORGANIC GROWTH STRATEGIES
TABLE 106          AMAZON: INORGANIC GROWTH STRATEGIES
TABLE 107          ALPHABET: ORGANIC GROWTH STRATEGIES
TABLE 108          ALPHABET: INORGANIC GROWTH STRATEGIES
TABLE 109          APPLE: ORGANIC GROWTH STRATEGIES
TABLE 110          APPLE: INORGANIC GROWTH STRATEGIES
TABLE 111          FACEBOOK: ORGANIC GROWTH STRATEGIES
TABLE 112          YOUTUBE: ORGANIC GROWTH STRATEGIES
TABLE 113          YOUTUBE: INORGANIC GROWTH STRATEGIES
TABLE 114          AT&T: INORGANIC GROWTH STRATEGIES
TABLE 115          MICROSOFT: INORGANIC GROWTH STRATEGIES
TABLE 116          HULU: ORGANIC GROWTH STRATEGIES
TABLE 117          HULU: INORGANIC GROWTH STRATEGIES
TABLE 118          INDIEFLIX: ORGANIC GROWTH STRATEGIES
TABLE 119          VUDU: INORGANIC GROWTH STRATEGIES
TABLE 120          ROKU: ORGANIC GROWTH STRATEGIES
TABLE 121          ROKU: INORGANIC GROWTH STRATEGIES

LIST OF FIGURES

FIGURE 1            OVER-THE-TOP SERVICES MARKET: RESEARCH DESIGN
FIGURE 2            RESEARCH METHODOLOGY
FIGURE 3            OVER-THE-TOP SERVICES MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
FIGURE 4            OVER-THE-TOP SERVICES MARKET SHARE, BY TYPE, 2019 AND 2024
FIGURE 5            OVER-THE-TOP SERVICES MARKET SHARE BY MONETIZATION MODEL,
2019 AND 2024
FIGURE 6            ASIA PACIFIC TO WITNESS THE HIGHEST GROWTH RATE BY 2024
FIGURE 7            NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SIZE IN 2019
FIGURE 8            GROWING NUMBER OF PARTNERSHIPS BETWEEN OTT VENDORS AND CONTENT PRODUCERS TO SUPPORT OVER-THE-TOP SERVICES MARKET GROWTH
FIGURE 9            VOD SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019
FIGURE 10          SMARTPHONES AND TABLETS AND SUBSCRIPTION-BASED MONETIZATION MODEL TO HOLD MAJORITY OF THE MARKET SHARE IN NORTH AMERICA
FIGURE 11          SMARTPHONES AND TABLETS AND SUBSCRIPTION-BASED MONETIZATION MODEL TO HOLD MAJORITY OF THE MARKET SHARE IN ASIA PACIFIC
FIGURE 12          OTT SERVICES MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES
FIGURE 13          SUBSCRIPTION-BASED MONETIZATION MODEL TO WITNESS THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
FIGURE 14          VIDEO-ON-DEMAND SEGMENT TO RECORD THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
FIGURE 15          SMARTPHONES AND TABLETS SEGMENT TO RECORD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 16          GAMING SEGMENT TO RECORD THE HIGHEST GROWTH RATE DURING
THE FORECAST PERIOD
FIGURE 17          NORTH AMERICA TO HAVE THE HIGHEST MARKET SHARE DURING
THE FORECAST PERIOD
FIGURE 18          ASIA PACIFIC TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 19          NORTH AMERICA: MARKET SNAPSHOT
FIGURE 20          ASIA PACIFIC: MARKET SNAPSHOT
FIGURE 21          KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE OVER THE TOP SERVICES MARKET, 2017–2019
FIGURE 22          NETFLIX: COMPANY SNAPSHOT
FIGURE 23          NETFLIX: SWOT ANALYSIS
FIGURE 24          AMAZON: COMPANY SNAPSHOT
FIGURE 25          AMAZON: SWOT ANALYSIS
FIGURE 26          ALPHABET: COMPANY SNAPSHOT
FIGURE 27          GOOGLE: SWOT ANALYSIS
FIGURE 28          APPLE: COMPANY SNAPSHOT
FIGURE 29          APPLE: SWOT ANALYSIS
FIGURE 30          FACEBOOK: COMPANY SNAPSHOT
FIGURE 31          FACEBOOK: SWOT ANALYSIS
FIGURE 32          ALPHABET: COMPANY SNAPSHOT
FIGURE 33          AT&T: COMPANY SNAPSHOT
FIGURE 34          MICROSOFT: COMPANY SNAPSHOT
FIGURE 35          ROKU: COMPANY SNAPSHOT

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