5. Geomarketing Market by Software (Location and Predictive Analytics, Reporting, and Geofencing), Services, Technology (Wi-Fi, Bluetooth, Beacons, NFC, and GPS), Location (Indoor, and Outdoor), Deployment Mode, Vertical, and Region - Global Forecast to 2023

Table of Contents

 

1.... INTRODUCTION

1.1            OBJECTIVES OF THE STUDY
1.2            MARKET DEFINITION
1.3            MARKET SEGMENTATION
1.4            YEARS CONSIDERED FOR THE STUDY
1.5            CURRENCY CONSIDERED
1.6            STAKEHOLDERS

2.... RESEARCH METHODOLOGY

2.1            RESEARCH DATA
2.1.1               BREAKUP OF PRIMARY PROFILES
2.1.2               KEY INDUSTRY INSIGHTS
2.2            MARKET BREAKUP AND DATA TRIANGULATION
2.3            MARKET SIZE ESTIMATION
2.3.1               TOP-DOWN APPROACH.. 27
2.3.2               BOTTOM-UP APPROACH
2.4            MARKET FORECAST
2.5            COMPETITIVE LEADERSHIP MAPPING RESEARCH METHODOLOGY
2.6            ASSUMPTIONS FOR THE STUDY
2.7            LIMITATIONS OF THE STUDY

3.... EXECUTIVE SUMMARY

4.... PREMIUM INSIGHTS

4.1            ATTRACTIVE MARKET OPPORTUNITIES IN THE GEOMARKETING MARKET
4.2            GEOMARKETING MARKET, BY COMPONENT, 2018–2023
4.3            GEOMARKETING MARKET, BY SERVICE, 2018–2023
4.4            GEOMARKETING MARKET, BY LOCATION, 2018–2023
4.5            GEOMARKETING MARKET, BY DEPLOYMENT MODE, 2018–2023
4.6            GEOMARKETING MARKET, BY VERTICAL, 2018–2023
4.7            GEOMARKETING MARKET, MARKET GROWTH ACROSS COUNTRIES, 2018
4.8            MARKET INVESTMENT SCENARIO

5.... MARKET OVERVIEW AND INDUSTRY TRENDS

5.1            INTRODUCTION
5.2            MARKET DYNAMICS
5.2.1               DRIVERS
5.2.1.1             INCREASING DEMAND FOR LOCATION-BASED INTELLIGENCE
5.2.1.2             GROWING USE OF LOCATION ANALYTICS AND BIG DATA
5.2.1.3             WIDE ACCEPTANCE OF LOCATION-BASED APPLICATIONS AMONG CONSUMERS
5.2.1.4             GROWING INVESTMENT IN DIGITAL MARKETING COMPARED TO CONVENTIONAL MARKETING
5.2.2               RESTRAINTS
5.2.2.1             LEGAL CONCERNS AND PRIVACY THREATS
5.2.3               OPPORTUNITIES
5.2.3.1             ADVANCEMENT IN CONNECTED DEVICES
5.2.3.2             OPPORTUNITY IN DEVELOPING COUNTRIES
5.2.3.3             HIGH DEMAND FOR MOBILE COMPUTING AND TRENDING SOCIAL MEDIA
5.2.4               CHALLENGES
5.2.4.1             LACK OF AWARENESS, EXPERTISE, AND OTHER OPERATIONAL CHALLENGES
5.2.4.2             LACK OF UNIFORM REGULATORY STANDARDS
5.3            GEOMARKETING NOTIFICATION TYPES
5.3.1               STATIC GEO-NOTIFICATIONS
5.3.2               DYNAMIC GEO-NOTIFICATIONS
5.3.3               PEER-TO-PEER GEONOTIFICATIONS
5.4            CASE STUDIES
5.4.1               XTREMEPUSH PLATFORM—MULTI-CHANNEL MARKETING PLATFORM HELPED TBC BANK GEOFENCE TARGET AREAS AND DELIVER LOCATION TRIGGERED PERSONALIZED MESSAGING TO APP USERS
5.4.2               A EUROPEAN AIRLINE IMPROVED ITS CUSTOMER EXPERIENCE VIA PLOT PROJECTS SOLUTION
5.4.3               A LEADING DUTCH DO-IT-YOURSELF RETAILER DRIVES IN-STORE SALES WITH MOBILEBRIDGE’S MOBILE ENGAGEMENT AND ANALYTICS SOLUTION
5.4.4               GE HEALTHCARE PARTNERED WITH GALIGEO TO ACCESS BIG DATA USING LOCATION INTELLIGENCE TOOL
5.4.5               VODAFONE PARTNERED WITH CLEVERTAP FOR IMPROVING ONBOARDING CAMPAIGN CTRS

6.... GEOMARKETING MARKET, BY TECHNOLOGY

6.1            INTRODUCTION
6.2            BLUETOOTH
6.2.1               BLUETOOTH-ENABLED DEVICES HELP MARKETERS LOCATE POTENTIAL CONSUMERS FOR A BETTER USER EXPERIENCE AND RELEVANT INFORMATION
6.3            GLOBAL POSITIONING SYSTEM
6.3.1               GPS CAPTURES LOCATION DATA USING THE USER’S LOCATION TO MEASURE AND OPTIMIZE MARKETING CAMPAIGNS

6.4            RADIO-FREQUENCY IDENTIFICATION
6.4.1               TRACKING IN-STORE PRODUCT MOVEMENT AND INVENTORY USING RFID TAGS TO DRIVE THE ADOPTION OF THESE TAGS
6.5            WI-FI
6.5.1               INCREASE IN WI-FI HOTSPOTS TO DRIVE THE ADOPTION OF WI-FI ACROSS RETAILERS
6.6            NEAR-FIELD COMMUNICATION
6.6.1               DELIVERING PERSONALIZED MESSAGES AND NOTIFICATIONS AT A SHORT RANGE TO INCREASE THE USE OF NFC IN MARKETING ACTIVITIES
6.7            IBEACON
6.7.1               INCREASING NUMBER OF IOS DEVICES TO PRESENT MASSIVE OPPORTUNITIES TO TARGET PREMIUM CUSTOMERS FOR MARKETERS

7.... GEOMARKETING MARKET, BY COMPONENT

7.1            INTRODUCTION
7.2            SOFTWARE
7.2.1               CONTENT MANAGEMENT
7.2.1.1             DIGITAL MEDIA COMPANIES TO DYNAMICALLY DELIVER CONTENT BASED ON CONSUMERS’ REAL-TIME LOCATION, SEARCH PATTERNS, AND SOCIAL MEDIA
7.2.2               LOCATION AND PREDICTIVE ANALYTICS
7.2.2.1             HISTORIC MOVEMENTS AND PURCHASING HISTORY TO DELIVER PERSONALIZED EXPERIENCES AND CONTENT
7.2.3               GEOFENCING
7.2.3.1             DEPLOYMENT OF LOCATION-BASED MESSAGING AND GEO-TARGETED COUPONS TO PROVIDE MOBILE ALERTS AND DIGITAL SIGNAGE WITHIN SPECIFIED AREAS
7.2.4               REPORTING AND DATA VISUALIZATION
7.2.4.1             ADVANCEMENTS IN GEOSPATIAL ANALYTICS INTEGRATED WITH AI AND BIG DATA ANALYTICS TO DERIVE USEFUL INSIGHTS FOR CONSUMER SATISFACTION
7.3            SERVICES
7.3.1               ADVISORY AND CONSULTING
7.3.1.1             HIGHER ROI AND REDUCED RISKS AND COMPLEXITIES DURING DEPLOYING GEOMARKETING SOLUTIONS TO DRIVE THE DEMAND FOR CONSULTING SERVICES
7.3.2               DEPLOYMENT AND INTEGRATION
7.3.2.1             INTEGRATION AND DEPLOYMENT SERVICES TO IMPLEMENT BEST-IN-CLASS SOLUTIONS
7.3.3               SUPPORT AND MAINTENANCE
7.3.3.1             TECHNICAL EXPERTS TO ASSIST MARKETERS IN MAINTAINING AND UPDATING SOFTWARE FOR REDUCING COMPLEXITIES

8.... GEOMARKETING MARKET, BY LOCATION

8.1            INTRODUCTION
8.2            INDOOR
8.2.1               DIGITALIZE TRADITIONAL ADVERTISING MEDIA TO GO BEYOND AWARENESS AND EXTEND CONSUMER ENGAGEMENT IN INDOOR LOCATIONS
8.3            OUTDOOR
8.3.1               OUTDOOR MEDIA TO REACH CONSUMERS “ON-THE-GO” IN OUTDOOR LOCATIONS

9.... GEOMARKETING MARKET, BY DEPLOYMENT MODE

9.1            INTRODUCTION
9.2            CLOUD-BASED
9.2.1               CLOUD-BASED GEOMARKETING SOLUTIONS ENABLE MARKETERS TO ACCESS CUSTOMER DATA WITH JUST ONE CLICK FROM ANYWHERE FOR BETTER CUSTOMER ENGAGEMENT
9.3            ON-PREMISES
9.3.1               ON-PREMISES GEOMARKETING SOLUTIONS TO GAIN POPULARITY AMONG MARKETERS THAT REQUIRE BETTER CONTROL OVER DATA

10.. GEOMARKETING MARKET, BY VERTICAL

10.1          INTRODUCTION
10.2          RETAIL AND ECOMMERCE
10.2.1             GEOMARKETING CAMPAIGNS HELP ENTERPRISES REACH THEIR CONSUMERS AT THE RIGHT PLACE AND RIGHT TIME. 76
10.3          HEALTHCARE AND LIFE SCIENCES
10.3.1             LOCATION DATA FOR POPULATION HEALTH MANAGEMENT TO TARGET AREAS FOR MARKETING, SALES, AND PUBLIC AWARENESS CAMPAIGNS
10.4          TRAVEL AND HOSPITALITY
10.4.1             GEOMARKETING TO INCREASE CUSTOMER ENGAGEMENT AND ENHANCE PERSONALIZED EXPERIENCES
10.5          BANKING, FINANCIAL SERVICES, AND INSURANCE
10.5.1             SHIFT OF INSURERS’ FOCUS FROM PRODUCT-BASED TO CUSTOMER-CENTRIC STRATEGIES TO DRIVE THE ADOPTION OF GEOMARKETING SOLUTIONS
10.6          MEDIA AND ENTERTAINMENT
10.6.1             GEOMARKETING HELPS MEDIA COMPANIES UNDERSTAND AUDIENCES, REFINE MARKETING ACTIVITIES, AND IMPROVE CUSTOMER ENGAGEMENT
10.7          TELECOMMUNICATIONS AND IT
10.7.1             TELECOM OPERATORS USE LOCATION DATA TO ENHANCE LOCATION INTELLIGENCE AND DETERMINE AREAS FOR CAPITAL INVESTMENTS
10.8          OTHERS

11.. GEOMARKETING MARKET, BY REGION

11.1          INTRODUCTION
11.2          NORTH AMERICA
11.2.1             UNITED STATES
11.2.1.1           RISE IN DEPLOYMENT OF GEOMARKETING SERVICES IN VARIOUS VERTICALS. 90
11.2.2             CANADA
11.2.2.1           INVESTMENT IN INFRASTRUCTURE DEVELOPMENT TO PROVIDE OPPORTUNITIES FOR GEOMARKETING VENDORS
11.3          EUROPE
11.3.1             UNITED KINGDOM
11.3.1.1           IMPLEMENTATION OF ADVANCED GEOMARKETING TECHNOLOGIES TO INCREASE BUSINESS EFFICIENCY
11.3.2             GERMANY
11.3.2.1           GOVERNMENT INITIATIVES TO AID THE GROWTH OF GEOMARKETING SERVICES. 94
11.3.3             FRANCE
11.3.3.1           CONTINUOUS GROWTH IN R&D SPENDING TO DEVELOP MODERN GEOMARKETING SOLUTIONS
11.3.4             REST OF EUROPE
11.4          ASIA PACIFIC
11.4.1             AUSTRALIA AND NEW ZEALAND
11.4.1.1           GOVERNMENT TO USE LOCATION-BASED SERVICES TO WARN CITIZENS OF PROBABLE DISASTERS
11.4.2             CHINA
11.4.2.1           ROBUST RETAIL INFRASTRUCTURE AND STRONG TELECOM OPERATORS TO DRIVE THE GROWTH OF THE GEOMARKETING MARKET
11.4.3             JAPAN
11.4.3.1           GROWING USE OF GPS-ENABLED SOLUTIONS TO DRIVE THE GROWTH OF GEOMARKETING
11.4.4             SINGAPORE
11.4.4.1           RISING ADOPTION OF SMARTPHONES AND INCREASING BEACON INFRASTRUCTURE TO INCREASE THE GROWTH OF GEOMARKETING
11.4.5             REST OF APAC
11.5          MIDDLE EAST AND AFRICA
11.5.1             ISRAEL
11.5.1.1           TECHNOLOGICAL INNOVATIONS IN ISRAEL TO FUEL THE ADOPTION OF GEOMARKETING
11.5.2             QATAR
11.5.2.1           TECHNOLOGICAL SECTOR IN QATAR TO ATTRACT HEAVY INVESTMENTS IN THE COUNTRY
11.5.3             UNITED ARAB EMIRATES
11.5.3.1           GOVERNMENT INITIATIVES TO OFFER ENHANCED GEOMARKETING SERVICES
11.5.4             SOUTH AFRICA
11.5.4.1           LARGE NUMBER OF SMARTPHONE USERS TO INCREASE THE DEMAND FOR GEOMARKETING
11.5.5             REST OF MIDDLE EAST AND AFRICA
11.6          LATIN AMERICA
11.6.1             BRAZIL
11.6.1.1           FAST INTERNET PENETRATION AND GROWTH OF MOBILE-BASED APPLICATIONS TO ENABLE WIDE ADOPTION OF GEOMARKETING SERVICES
11.6.2             MEXICO
11.6.2.1           RAPID INFRASTRUCTURAL DEVELOPMENTS TO OFFER OPPORTUNITIES FOR GEOMARKETING SERVICE PROVIDERS
11.6.3             REST OF LATIN AMERICA

12.. COMPETITIVE LANDSCAPE

12.1          COMPETITIVE LEADERSHIP MAPPING
12.1.1             VISIONARY LEADERS
12.1.2             INNOVATORS
12.1.3             DYNAMIC DIFFERENTIATORS
12.1.4             EMERGING COMPANIES
12.2          STRENGTH OF PRODUCT PORTFOLIO (31 PLAYERS)
12.3          BUSINESS STRATEGY EXCELLENCE (31 PLAYERS)
12.4          RANKING OF KEY PLAYERS FOR THE GEOMARKETING MARKET, 2018

13.. COMPANY PROFILES

13.1          INTRODUCTION
(BUSINESS OVERVIEW, PRODUCTS & SOLUTIONS, KEY INSIGHTS, RECENT DEVELOPMENTS, SWOT ANALYSIS, MNM VIEW)*
13.2          GOOGLE
13.3          MICROSOFT
13.4          IBM
13.5          CISCO
13.6          ORACLE
13.7          ADOBE
13.8          SALESFORCE
13.9          ESRI
13.10       SOFTWARE AG
13.11       ERICSSON
13.12       QUALCOMM
13.13       XTREMEPUSH
13.14       PLOT PROJECTS
13.15       ROVER
13.16       MOBILEBRIDGE
13.17       HYPER
13.18       REVEAL MOBILE
13.19       GALIGEO
13.20       NAVIGINE
13.21       CLEVERTAP
13.22       URBAN AIRSHIP
13.23       BLUEDOT INNOVATION
13.24       MERKLE
13.25       FOURSQUARE
13.26       LOCATIONGURU
13.27       OTHER KEY PLAYERS
13.27.1          SAKSOFT
13.27.2          CELECT
13.27.3          BRILLIO
13.27.4          PURPLE WI-FI
13.27.5          GEOMOBY
13.27.6          QUUPPA
*DETAILS ON BUSINESS OVERVIEW, PRODUCTS & SOLUTIONS, KEY INSIGHTS, RECENT DEVELOPMENTS, SWOT ANALYSIS, MNM VIEW MIGHT NOT BE CAPTURED IN CASE OF UNLISTED COMPANIES.
14.. APPENDIX
14.1          DISCUSSION GUIDE
14.2          KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.3          AVAILABLE CUSTOMIZATION
14.4          RELATED REPORTS
14.5          AUTHOR DETAILS

LIST OF TABLES

TABLE 1               UNITED STATES DOLLAR EXCHANGE RATE, 2015–2018
TABLE 2               FACTOR ANALYSIS
TABLE 3               GEOMARKETING MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
TABLE 4               SOFTWARE: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION)
TABLE 5               SERVICES: GEOMARKETING MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
TABLE 6               SERVICES: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION)
TABLE 7               ADVISORY AND CONSULTING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION)
TABLE 8               DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION,
2016–2023 (USD MILLION)
TABLE 9               SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION,
2016–2023 (USD MILLION)
TABLE 10             LOCATION: GEOMARKETING MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
TABLE 11             LOCATION: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION)
TABLE 12             INDOOR: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 13             OUTDOOR: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION)
TABLE 14             DEPLOYMENT MODE: GEOMARKETING MARKET SIZE, BY TYPE,
2016–2023 (USD MILLION)
TABLE 15             DEPLOYMENT MODE: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION)
TABLE 16             CLOUD-BASED: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION)
TABLE 17             ON-PREMISES: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION)
TABLE 18             GEOMARKETING MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
TABLE 19             RETAIL AND ECOMMERCE: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION)
TABLE 20             HEALTHCARE AND LIFE SCIENCES: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 21             TRAVEL AND HOSPITALITY: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION)
TABLE 22             BANKING, FINANCIAL SERVICES, AND INSURANCE: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 23             MEDIA AND ENTERTAINMENT: GEOMARKETING MARKET SIZE, BY REGION,
2016–2023 (USD MILLION)
TABLE 24             TELECOMMUNICATIONS AND IT: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 25             OTHERS: GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 26             GEOMARKETING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 27             NORTH AMERICA: GEOMARKETING MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION)
TABLE 28             NORTH AMERICA: GEOMARKETING MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION)
TABLE 29             NORTH AMERICA: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION)
TABLE 30             NORTH AMERICA: GEOMARKETING MARKET SIZE, BY LOCATION,
2016–2023 (USD MILLION)
TABLE 31             NORTH AMERICA: GEOMARKETING MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION)
TABLE 32             NORTH AMERICA: GEOMARKETING MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION)
TABLE 33             EUROPE: GEOMARKETING MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION)
TABLE 34             EUROPE: GEOMARKETING MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION)
TABLE 35             EUROPE: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION)
TABLE 36             EUROPE: GEOMARKETING MARKET SIZE, BY LOCATION,
2016–2023 (USD MILLION)
TABLE 37             EUROPE: GEOMARKETING MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION)
TABLE 38             EUROPE: GEOMARKETING MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION)
TABLE 39             ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION)
TABLE 40             ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION)
TABLE 41             ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION)
TABLE 42             ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY LOCATION,
2016–2023 (USD MILLION)
TABLE 43             ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION)
TABLE 44             ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION)
TABLE 45             MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
TABLE 46             MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION)
TABLE 47             MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)
TABLE 48             MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY LOCATION,
2016–2023 (USD MILLION)
TABLE 49             MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION)
TABLE 50             MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION)
TABLE 51             LATIN AMERICA: GEOMARKETING MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION)
TABLE 52             LATIN AMERICA: GEOMARKETING MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION)
TABLE 53             LATIN AMERICA: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2016–2023 (USD MILLION)
TABLE 54             LATIN AMERICA: GEOMARKETING MARKET SIZE, BY LOCATION,
2016–2023 (USD MILLION)
TABLE 55             LATIN AMERICA: GEOMARKETING MARKET SIZE, BY VERTICAL,
2016–2023 (USD MILLION)
TABLE 56             LATIN AMERICA: GEOMARKETING MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION)

LIST OF FIGURES

FIGURE 1             GEOMARKETING MARKET: RESEARCH DESIGN
FIGURE 2             RESEARCH METHODOLOGY
FIGURE 3             GEOMARKETING MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
FIGURE 4             COMPETITIVE LEADERSHIP MAPPING MATRIX: CRITERIA WEIGHTAGE
FIGURE 5             GEOMARKETING MARKET SIZE, 2016–2023
FIGURE 6             GEOMARKETING MARKET ANALYSIS
FIGURE 7             BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO RECORD THE HIGHEST GROWTH RATE IN THE GEOMARKETING MARKET
FIGURE 8             FASTEST-GROWING SEGMENTS IN THE GEOMARKETING MARKET, 2018–2023
FIGURE 9             GEOMARKETING MARKET: REGIONAL ANALYSIS, 2018–2023
FIGURE 10          EMERGENCE OF SOCIAL MEDIA MARKETING TO OFFER ATTRACTIVE MARKET OPPORTUNITIES  39
FIGURE 11          SOFTWARE SEGMENT TO HOLD A HIGHER MARKET SHARE IN 2018
FIGURE 12          DEPLOYMENT AND INTEGRATION SEGMENT TO HOLD THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD
FIGURE 13          OUTDOOR SEGMENT TO HOLD A HIGHER MARKET SHARE DURING THE FORECAST PERIOD
FIGURE 14          CLOUD SEGMENT TO HOLD A HIGHER MARKET SHARE DURING THE FORECAST PERIOD
FIGURE 15          RETAIL AND ECOMMERCE VERTICAL TO HOLD THE
HIGHEST MARKET SHARE IN 2018
FIGURE 16          SINGAPORE TO HOLD THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 17          ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS DURING THE FORECAST PERIOD
FIGURE 18          DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: GEOMARKETING MARKET
FIGURE 19          LOCATION-BASED MARKETING TYPES
FIGURE 20          DIGITAL MARKETING SPENDING, 2015–2018
FIGURE 21          ONLINE SEARCH SHARE ON MOBILE DEVICES, BY INDUSTRY
FIGURE 22          GEOMARKETING ENABLING TECHNOLOGIES
FIGURE 23          SOFTWARE SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 24          DEPLOYMENT AND INTEGRATION SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 25          OUTDOOR SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 26          CLOUD-BASED SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 27          RETAIL AND ECOMMERCE SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 28          NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 29          ASIA PACIFIC: A HOTSPOT FOR THE GEOMARKETING MARKET DURING THE FORECAST PERIOD   86
FIGURE 30          NORTH AMERICA: MARKET SNAPSHOT
FIGURE 31          NORTH AMERICA: COUNTRY-WISE ANALYSIS
FIGURE 32          EUROPE: COUNTRY-WISE ANALYSIS
FIGURE 33          ASIA PACIFIC: MARKET SNAPSHOT
FIGURE 34          ASIA PACIFIC: COUNTRY-WISE ANALYSIS
FIGURE 35          GEOMARKETING MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2018
FIGURE 36          RANKING OF KEY PLAYERS, 2018
FIGURE 37          GEOGRAPHICAL SEGMENTATION OF THE TOP PLAYERS IN THE
GEOMARKETING MARKET
FIGURE 38          GOOGLE: COMPANY SNAPSHOT
FIGURE 39          SWOT ANALYSIS: GOOGLE
FIGURE 40          MICROSOFT: COMPANY SNAPSHOT
FIGURE 41          SWOT ANALYSIS: MICROSOFT
FIGURE 42          IBM: COMPANY SNAPSHOT
FIGURE 43          SWOT ANALYSIS: IBM
FIGURE 44          CISCO: COMPANY SNAPSHOT
FIGURE 45          SWOT ANALYSIS: CISCO
FIGURE 46          ORACLE: COMPANY SNAPSHOT
FIGURE 47          SWOT ANALYSIS: ORACLE
FIGURE 48          ADOBE: COMPANY SNAPSHOT
FIGURE 49          SALESFORCE: COMPANY SNAPSHOT
FIGURE 50          SOFTWARE AG: COMPANY SNAPSHOT
FIGURE 51          ERICSSON: COMPANY SNAPSHOT
FIGURE 52          QUALCOMM: COMPANY SNAPSHOT

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