Cloud Computing Market by Service Model (Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS)), Deployment Model (Public, Private, and Hybrid), Organization Size, Workload, Vertical, and Region - Global Forecast to 2023

Table of Contents

1.... INTRODUCTION

1.1            OBJECTIVES OF THE STUDY
1.2            MARKET DEFINITION
1.2.1               MARKET SEGMENTATION
1.2.2               REGIONS COVERED.. 18
1.3            YEARS CONSIDERED FOR THE STUDY
1.4            CURRENCY CONSIDERED
1.5            STAKEHOLDERS

2.... RESEARCH METHODOLOGY

2.1            RESEARCH DATA
2.1.1               SECONDARY DATA
2.1.2               PRIMARY DATA
2.1.2.1             BREAKUP OF PRIMARY PROFILES
2.1.2.2             KEY INDUSTRY INSIGHTS
2.2            MARKET BREAKUP AND DATA TRIANGULATION
2.3            MARKET SIZE ESTIMATION
2.3.1               TOP-DOWN APPROACH.. 26
2.3.2               BOTTOM-UP APPROACH
2.4            MARKET FORECAST
2.5            ASSUMPTIONS FOR THE STUDY
2.6            LIMITATIONS OF THE STUDY

3.... EXECUTIVE SUMMARY

4.... PREMIUM INSIGHTS

4.1            ATTRACTIVE MARKET OPPORTUNITIES IN THE  CLOUD COMPUTING MARKET
4.2            CLOUD COMPUTING MARKET, BY SERVICE MODEL  (2018 VS. 2023)
4.3            CLOUD COMPUTING MARKET, BY DEPLOYMENT MODEL  (2018 VS. 2023)
4.4            CLOUD COMPUTING MARKET, BY VERTICAL (2018 VS. 2023)
4.5            MARKET INVESTMENT SCENARIO

5.... MARKET OVERVIEW AND INDUSTRY TRENDS

5.1            INTRODUCTION
5.2            MARKET DYNAMICS
5.2.1               DRIVERS
5.2.1.1             INCREASED AUTOMATION AND AGILITY
5.2.1.2             NEED FOR DELIVERING ENHANCED CUSTOMER EXPERIENCE
5.2.1.3             INCREASED COST-SAVINGS AND RETURN ON INVESTMENT
5.2.2               RESTRAINTS
5.2.2.1             DATA PRONE TO CYBER-ATTACKS
5.2.2.2             LACK OF SKILLED LABOR
5.2.3               OPPORTUNITIES
5.2.3.1             INCREASE IN ADOPTION OF HYBRID CLOUD SERVICES. 39
5.2.3.2             RISE IN NUMBER OF SMALL AND MEDIUM-SIZED ENTERPRISES TO CREATE NEW REVENUE OPPORTUNITIES FOR CLOUD VENDORS
5.2.4               CHALLENGES
5.2.4.1             INCREASED NEED TO MANAGE REGULATORY AND COMPLIANCE  POLICY NEEDS
5.2.4.2             COMPATIBILITY ISSUES WITH LEGACY SYSTEMS
5.2.4.3             FEAR OF VENDOR LOCK-IN

6.... CLOUD COMPUTING MARKET, BY SERVICE MODEL

6.1            INTRODUCTION
6.2            INFRASTRUCTURE AS A SERVICE
6.2.1               GROWTH OF THIS SERVICE TO BE DRIVEN BY INCREASING NEED OF ENTERPRISES TO SHIFT ENTERPRISE WORKLOADS TO CLOUD
6.3            PLATFORM AS A SERVICE
6.3.1               MORE DEVELOPERS EMBRACE CLOUD-BASED DEVELOPMENTS PLATFORMS TO DEPLOY APPLICATIONS LEADING TO HIGH TRACTION OF THIS SERVICE IN NEAR FUTURE
6.4            SOFTWARE AS A SERVICE
6.4.1               LARGE SCALE ADOPTION BY ENTERPRISES ACROSS THE GLOBE TO REDUCE COST AND TIME FOR DEPLOYMENT OF APPLICATIONS DRIVING THE GROWTH OF THIS SERVICE

7.... CLOUD COMPUTING MARKET, BY DEPLOYMENT MODEL

7.1            INTRODUCTION
7.2            PUBLIC CLOUD
7.2.1               LOWER COST AND INCREASED SECURITY CAPABILITIES RESULT IN RISING POPULARITY OF PUBLIC CLOUD.. 48
7.3            PRIVATE CLOUD
7.3.1               PRIVATE CLOUD TO GAIN POPULARITY AMONG ENTERPRISES REQUIRING BETTER CONTROL OVER DATA AND CLOUD COMPLIANT OFFERINGS
7.4            HYBRID CLOUD
7.4.1               SEVERAL BENEFITS OFFERED TO ENTERPRISES TO LEAD HYBRID CLOUD GAIN A HUGE TRACTION

8.... CLOUD COMPUTING MARKET, BY ORGANIZATION SIZE

8.1            INTRODUCTION
8.2            SMALL AND MEDIUM-SIZED ENTERPRISES
8.2.1               NEED TO REDUCE COST OF DEPLOYMENT OF APPLICATIONS LEAD TO HIGH AFFINITY TOWARD CLOUD OFFERINGS BY SMALL AND MEDIUM-SIZED ENTERPRISES
8.3            LARGE ENTERPRISES
8.3.1               LARGE ENTERPRISES TO MAJORLY INVEST IN ADVANCED TECHNOLOGIES FOR INCREASING THEIR OVERALL PRODUCTIVITY AND EFFICIENCY

9.... CLOUD COMPUTING MARKET, BY VERTICAL

9.1            INTRODUCTION
9.2            BANKING, FINANCIAL SERVICES AND INSURANCE
9.2.1               CLOUD OFFERS THE BENEFIT OF MEETING REGULATORY STANDARDS TO ENABLE VENDORS MEET THESE REGULATIONS EASILY AND EFFICIENTLY
9.3            IT AND TELECOMMUNICATIONS
9.3.1               CLOUD OFFERS BENEFITS OF NETWORK CONNECTIVITY, SECURITY, CUSTOMER RELATIONSHIP, AND END-TO-END SERVICE LEVEL MONITORING HELPING IT AND TELECOMMUNICATIONS COMPANIES TO ENHANCE THEIR CORE COMPETENCIES
9.4            GOVERNMENT AND PUBLIC SECTOR
9.4.1               CLOUD COMPUTING OFFERS REAL-TIME INTERACTIONS WITH CITIZENS, DATA SECURITY, REDUCED COSTS, AND ON-DEMAND DATA AVAILABILITY, LEADING TO ADOPTION OF CLOUD IN THIS VERTICAL
9.5            RETAIL AND CONSUMER GOODS
9.5.1               CLOUD COMPUTING SERVICES ENABLE RETAILERS TO ACCESS CUSTOMER DATA WITH JUST ONE CLICK FROM ANY STORE LOCATED ANYWHERE LEADING TO BETTER CUSTOMER SERVICE DELIVERY
9.6            MANUFACTURING
9.6.1               MANUFACTURING VERTICAL TO ADOPT CLOUD-BASED SERVICES FOR AUTOMATING AND DELIVERING ENHANCED QUALITY FASTER AND COST-EFFECTIVELY
9.7            ENERGY AND UTILITIES
9.7.1               CLOUD OFFERS THE BENEFITS OF LOWER CAPEX AND OPEX, UNLIMITED COMPUTE, QUICKER AND EFFICIENT SERVICE DELIVERY, AND AGILITY ENABLING INCREASE IN ADOPTION OF CLOUD COMPUTING.. 63
9.8            MEDIA AND ENTERTAINMENT
9.8.1               MEDIA AND ENTERTAINMENT VERTICAL TO GAIN VARIOUS BENEFITS OF CLOUD, SUCH AS FASTER TIME-TO-MARKET, MEETING CUSTOMER EXPECTATIONS, STORAGE AND MANAGEMENT OF INCREASING VOLUME OF DATA GENERATION, AND REDUCED COSTS
9.9            HEALTHCARE AND LIFE SCIENCES
9.9.1               IMPLEMENTATION OF CLOUD COMPUTING IN THIS VERTICAL TO LEAD STREAMLINING OF PATIENT HEALTH SERVICE, INCREASING MEDICAL STAFF PRODUCTIVITY, AND ENHANCING OPERATIONAL EFFICIENCY
9.10          OTHERS

10.. CLOUD COMPUTING MARKET, BY WORKLOAD

10.1          INTRODUCTION
10.2          STORAGE, BACKUP, AND DISASTER RECOVERY
10.2.1             ENTERPRISES LACKING THE BUDGET TO IMPLEMENT AND MAINTAIN THEIR OWN STORAGE INFRASTRUCTURE OR HARDWARE TO AVAIL THIS SERVICE
10.3          APPLICATION DEVELOPMENT AND TESTING
10.3.1             COMPLETE DEVELOPMENT AND DEPLOYMENT ENVIRONMENT IN THE CLOUD THAT CONSIST OF APPLICATION INFRASTRUCTURE
10.4          DATABASE MANAGEMENT
10.4.1             DATA MANAGEMENT TO PROVIDE SPECIFICALLY ENGINEERED AND OPTIMIZED HIGH-PERFORMANCE DATABASE WORKLOADS
10.5          BUSINESS ANALYTICS
10.5.1             COMPLETE END-TO-END OFFERINGS PROVIDING DEVELOPERS PLATFORM WITH TOOLS AND FRAMEWORKS ENABLE THEM TO BUILD APPLICATIONS EFFICIENTLY
10.6          INTEGRATION AND ORCHESTRATION
10.6.1             ENTERPRISES ADOPT HYBRID AND MULTI CLOUD STRATEGIES LEADING TO INCREASING INTEGRATION AND ORCHESTRATION WORKLOADS
10.7          CUSTOMER RELATIONSHIP MANAGEMENT
10.7.1             CLOUD-BASED CRM CENTRALIZES CUSTOMER DATABASE TO PROVIDE COMPREHENSIVE VIEW OF ALL INTERACTIONS WITH CUSTOMERS FOR TEAMS AT DIFFERENT GEOGRAPHIC LOCATIONS
10.8          ENTERPRISE RESOURCE MANAGEMENT
10.8.1             CLOUD ERM SYSTEMS PROVIDE RELIABLE ACCESS TO INFORMATION AND HELP AVOID DATA AND OPERATIONS REDUNDANCY ENABLING EFFICIENT BUSINESS OPERATIONS AND PROCESSES
10.9          COLLABORATION AND CONTENT MANAGEMENT
10.9.1             SEVERAL ENTERPRISES EMBRACING CLOUD-BASED TECHNOLOGIES TO LED RISE IN COLLABORATION AND CONTENT MANAGEMENT WORKLOADS
10.10       OTHERS

11.. CLOUD COMPUTING MARKET, BY REGION

11.1          INTRODUCTION
11.2          NORTH AMERICA
11.2.1             UNITED STATES
11.2.1.1           US IS THE MOST MATURE MARKET IN TERMS OF CLOUD ADOPTION
11.2.2             CANADA
11.2.2.1           STABLE ECONOMY AND INCREASING SAAS ADOPTION TO PROVIDE MAJOR OPPORTUNITIES FOR THE CLOUD COMPUTING MARKET

11.3          EUROPE
11.3.1             UNITED KINGDOM
11.3.1.1           CLOUD COMPUTING MARKET IN THE UK TO PROVIDE A BETTER ENVIRONMENT FOR ADOPTING CLOUD AND IMPROVING BUSINESS EFFICIENCY TO CUSTOMERS
11.3.2             GERMANY
11.3.2.1           PRESENCE OF ESTABLISHED CLOUD-BASED ENTERPRISES AND INFORMED CUSTOMERS TO PROVE THAT THE COUNTRY HOLDS A STATUS OF MATURE MARKET FOR CLOUD AND ADVANCED TECHNOLOGIES
11.3.3             FRANCE
11.3.3.1           SMES IN FRANCE TO MOVE TOWARD THE ADOPTION OF CLOUD COMPUTING SOLUTIONS AND SERVICES
11.3.4             REST OF EUROPE
11.4          ASIA PACIFIC
11.4.1             CHINA
11.4.1.1           CHINA POSSESSES HUGE INVESTMENTS FROM PRIVATE SECTORS, ROBUST GOVERNMENT SUPPORT, AND AVAILABILITY OF HUGE POPULATION OF YOUNG GENERATION TO DRIVE THE GROWTH OF NEW AND EMERGING TECHNOLOGIES IN THIS COUNTRY
11.4.2             JAPAN
11.4.2.1           JAPAN TO BE MOST CONSISTENT AND DEVELOPED MARKET FOR CLOUD SERVICES WITH NO TRADE BARRIERS
11.4.3             AUSTRALIA AND NEW ZEALAND
11.4.3.1           AVAILABILITY OF ADVANCED AND RELIABLE CLOUD INFRASTRUCTURE TO PRESENT ATTRACTIVE OPPORTUNITIES FOR CLOUD-BASED TECHNOLOGIES
11.4.4             REST OF ASIA PACIFIC
11.5          MIDDLE EAST AND AFRICA
11.5.1             KINGDOM OF SAUDI ARABIA
11.5.1.1           KSA TO CONTINUE ITS DOMINANCE IN THE MARKET THROUGH ENHANCED AVAILABILITY OF CLOUD INFRASTRUCTURE AND NEW GOVERNMENT INITIATIVES
11.5.2             UNITED ARAB EMIRATES
11.5.2.1           QUICK IT RESOURCE DEPLOYMENT, LOW COST STORAGE SERVICES, AND RESOURCE MONITORING TO DRIVE THE ADOPTION OF CLOUD COMPUTING IN THE UAE
11.5.3             SOUTH AFRICA
11.5.3.1           PUBLIC CLOUD SERVICES USED FOR EGOVERNMENT IN THIS COUNTRY TO GAIN HUGE TRACTION, RESULTING IN THE ADOPTION OF CLOUD MIGRATION SERVICES, AS WELL AS THE USAGE OF PUBLIC CLOUD
11.5.4             REST OF MIDDLE EAST AND AFRICA
11.6          LATIN AMERICA
11.6.1             BRAZIL
11.6.1.1           GROWING AWARENESS ABOUT CLOUD SERVICES AND INCREASING SHIFT TOWARD DIGITALIZATION LED TO THE ADOPTION OF CLOUD TECHNOLOGIES IN THIS COUNTRY BY SMES
11.6.2             MEXICO
11.6.2.1           MEXICO TO LED MAJOR DIGITAL TRANSFORMATION OF THE TELECOM SECTOR BY ADOPTING CLOUD TECHNOLOGIES
11.6.3             REST OF LATIN AMERICA

12.. COMPETITIVE LANDSCAPE

12.1          COMPETITIVE SCENARIO
12.1.1             PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
12.1.2             NEW PRODUCT LAUNCHES
12.1.3             BUSINESS EXPANSIONS
12.1.4             MERGERS AND ACQUISITIONS
12.2          COMPETITIVE LEADERSHIP MAPPING
12.2.1             VISIONARY LEADERS. 108
12.2.2             INNOVATORS
12.2.3             DYNAMIC DIFFERENTIATORS
12.2.4             EMERGING COMPANIES

13.. COMPANY PROFILES

13.1          AWS
(BUSINESS OVERVIEW, PRODUCTS OFFERED, RECENT DEVELOPMENTS, SWOT ANALYSIS, AND MNM VIEW)*
13.2          IBM
13.3          MICROSOFT
13.4          GOOGLE
13.5          ORACLE
13.6          ALIBABA
13.7          SAP
13.8          VMWARE
13.9          RACKSPACE
13.10       SALESFORCE
13.11       ADOBE
13.12       VERIZON
13.13       CENTURYLINK
13.14       FUJITSU
13.15       NTT COMMUNICATIONS
*DETAILS ON BUSINESS OVERVIEW, PRODUCTS OFFERED, RECENT DEVELOPMENTS, SWOT ANALYSIS, AND MNM VIEW MIGHT NOT BE CAPTURED IN CASE OF UNLISTED COMPANIES.
14             APPENDIX

LIST OF TABLES

TABLE 1               UNITED STATES DOLLAR EXCHANGE RATE, 2015–2017
TABLE 2               FACTOR ANALYSIS
TABLE 3               CLOUD COMPUTING MARKET SIZE, BY SERVICE MODEL,
2016–2023 (USD BILLION)
TABLE 4               INFRASTRUCTURE AS A SERVICE: CLOUD COMPUTING MARKET SIZE, BY REGION,  2016–2023 (USD BILLION)
TABLE 5               PLATFORM AS A SERVICE: CLOUD COMPUTING MARKET SIZE, BY REGION, 
2016–2023 (USD BILLION)
TABLE 6               SOFTWARE AS A SERVICE: CLOUD COMPUTING MARKET SIZE, BY REGION, 
2016–2023 (USD BILLION)
TABLE 7               CLOUD COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL,
2016–2023 (USD BILLION)
TABLE 8               PUBLIC CLOUD: CLOUD COMPUTING MARKET SIZE, BY REGION, 
2016–2023 (USD BILLION)
TABLE 9               PRIVATE CLOUD: CLOUD COMPUTING MARKET SIZE, BY REGION, 
2016–2023 (USD BILLION)
TABLE 10             HYBRID CLOUD: CLOUD COMPUTING MARKET SIZE, BY REGION, 
2016–2023 (USD BILLION)
TABLE 11             CLOUD COMPUTING MARKET SIZE, BY ORGANIZATION SIZE,
2016–2023 (USD BILLION)
TABLE 12             SMALL AND MEDIUM-SIZED ENTERPRISES: CLOUD COMPUTING MARKET SIZE, 
BY REGION, 2016–2023 (USD BILLION)
TABLE 13             LARGE ENTERPRISES: CLOUD COMPUTING MARKET SIZE, BY REGION, 
2016–2023 (USD BILLION)
TABLE 14             CLOUD COMPUTING MARKET SIZE, BY VERTICAL, 2016–2023 (USD BILLION)
TABLE 15             BANKING, FINANCIAL SERVICES AND INSURANCE: CLOUD COMPUTING MARKET SIZE,  BY REGION, 2016–2023 (USD BILLION)
TABLE 16             IT AND TELECOMMUNICATIONS: CLOUD COMPUTING MARKET SIZE, BY REGION,  2016–2023 (USD BILLION)
TABLE 17             GOVERNMENT AND PUBLIC SECTOR: CLOUD COMPUTING MARKET SIZE,
BY REGION, 2016–2023 (USD BILLION)
TABLE 18             RETAIL AND CONSUMER GOODS: CLOUD COMPUTING MARKET SIZE, BY REGION,  2016–2023 (USD BILLION)
TABLE 19             MANUFACTURING: CLOUD COMPUTING MARKET SIZE, BY REGION, 
2016–2023 (USD BILLION)
TABLE 20             ENERGY AND UTILITIES: CLOUD COMPUTING MARKET SIZE, BY REGION, 
2016–2023 (USD BILLION)
TABLE 21             MEDIA AND ENTERTAINMENT: CLOUD COMPUTING MARKET SIZE, BY REGION,  2016–2023 (USD BILLION)
TABLE 22             HEALTHCARE AND LIFE SCIENCES: CLOUD COMPUTING MARKET SIZE, BY REGION,  2016–2023 (USD BILLION)
TABLE 23             OTHERS: CLOUD COMPUTING MARKET SIZE, BY REGION,
2016–2023 (USD BILLION)
TABLE 24             CLOUD COMPUTING MARKET SIZE, BY WORKLOAD, 2016–2023 (USD BILLION)
TABLE 25             STORAGE, BACKUP, AND DISASTER RECOVERY: CLOUD COMPUTING MARKET SIZE,  BY REGION, 2016–2023 (USD BILLION)
TABLE 26             APPLICATION DEVELOPMENT AND TESTING: CLOUD COMPUTING MARKET SIZE, 
BY REGION, 2016–2023 (USD BILLION)
TABLE 27             DATABASE MANAGEMENT: CLOUD COMPUTING MARKET SIZE, BY REGION, 
2016–2023 (USD BILLION)
TABLE 28             BUSINESS ANALYTICS: CLOUD COMPUTING MARKET SIZE, BY REGION, 
2016–2023 (USD BILLION)
TABLE 29             INTEGRATION AND ORCHESTRATION: CLOUD COMPUTING MARKET SIZE,
BY REGION, 2016–2023 (USD BILLION)
TABLE 30             CUSTOMER RELATIONSHIP MANAGEMENT: CLOUD COMPUTING MARKET SIZE, 
BY REGION, 2016–2023 (USD BILLION)
TABLE 31             ENTERPRISE RESOURCE MANAGEMENT: CLOUD COMPUTING MARKET SIZE,
BY REGION, 2016–2023 (USD BILLION)
TABLE 32             COLLABORATION AND CONTENT MANAGEMENT: CLOUD COMPUTING MARKET SIZE,  BY REGION, 2016–2023 (USD BILLION)
TABLE 33             OTHERS: CLOUD COMPUTING MARKET SIZE, BY REGION,
2016–2023 (USD BILLION)
TABLE 34             CLOUD COMPUTING MARKET SIZE, BY REGION, 2016–2023 (USD BILLION)
TABLE 35             NORTH AMERICA: CLOUD COMPUTING MARKET SIZE, BY SERVICE MODEL, 
2016–2023 (USD BILLION)
TABLE 36             NORTH AMERICA: CLOUD COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL,  2016–2023 (USD BILLION)
TABLE 37             NORTH AMERICA: CLOUD COMPUTING MARKET SIZE, BY ORGANIZATION SIZE,  2016–2023 (USD BILLION)
TABLE 38             NORTH AMERICA: CLOUD COMPUTING MARKET SIZE, BY VERTICAL, 
2016–2023 (USD BILLION)
TABLE 39             NORTH AMERICA: CLOUD COMPUTING MARKET SIZE, BY WORKLOAD, 
2016–2023 (USD BILLION)
TABLE 40             NORTH AMERICA: CLOUD COMPUTING MARKET SIZE, BY COUNTRY, 
2016–2023 (USD BILLION)
TABLE 41             EUROPE: CLOUD COMPUTING MARKET SIZE, BY SERVICE MODEL, 
2016–2023 (USD BILLION)
TABLE 42             EUROPE: CLOUD COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL, 
2016–2023 (USD BILLION)
TABLE 43             EUROPE: CLOUD COMPUTING MARKET SIZE, BY ORGANIZATION SIZE, 
2016–2023 (USD BILLION)
TABLE 44             EUROPE: CLOUD COMPUTING MARKET SIZE, BY VERTICAL,
2016–2023 (USD BILLION)
TABLE 45             EUROPE: CLOUD COMPUTING MARKET SIZE, BY WORKLOAD,
2016–2023 (USD BILLION)
TABLE 46             EUROPE: CLOUD COMPUTING MARKET SIZE, BY COUNTRY,
2016–2023 (USD BILLION)
TABLE 47             ASIA PACIFIC: CLOUD COMPUTING MARKET SIZE, BY SERVICE MODEL, 
2016–2023 (USD BILLION)
TABLE 48             ASIA PACIFIC: CLOUD COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL,  2016–2023 (USD BILLION)
TABLE 49             ASIA PACIFIC: CLOUD COMPUTING MARKET SIZE, BY ORGANIZATION SIZE, 
2016–2023 (USD BILLION)
TABLE 50             ASIA PACIFIC: CLOUD COMPUTING MARKET SIZE, BY VERTICAL, 
2016–2023 (USD BILLION)
TABLE 51             ASIA PACIFIC: CLOUD COMPUTING MARKET SIZE, BY WORKLOAD, 
2016–2023 (USD BILLION)
TABLE 52             ASIA PACIFIC: CLOUD COMPUTING MARKET SIZE, BY COUNTRY, 
2016–2023 (USD BILLION)
TABLE 53             MIDDLE EAST AND AFRICA: CLOUD COMPUTING MARKET SIZE, BY SERVICE MODEL, 2016–2023 (USD BILLION) 95
TABLE 54             MIDDLE EAST AND AFRICA: CLOUD COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2023 (USD BILLION)
TABLE 55             MIDDLE EAST AND AFRICA: CLOUD COMPUTING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD BILLION)
TABLE 56             MIDDLE EAST AND AFRICA: CLOUD COMPUTING MARKET SIZE, BY VERTICAL,  2016–2023 (USD BILLION)
TABLE 57             MIDDLE EAST AND AFRICA: CLOUD COMPUTING MARKET SIZE, BY WORKLOAD,  2016–2023 (USD BILLION)
TABLE 58             MIDDLE EAST AND AFRICA: CLOUD COMPUTING MARKET SIZE, BY COUNTRY,  2016–2023 (USD BILLION)
TABLE 59             LATIN AMERICA: CLOUD COMPUTING MARKET SIZE, BY SERVICE MODEL,
2016–2023 (USD BILLION)
TABLE 60             LATIN AMERICA: CLOUD COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL,  2016–2023 (USD BILLION)
TABLE 61             LATIN AMERICA: CLOUD COMPUTING MARKET SIZE, BY ORGANIZATION SIZE,  2016–2023 (USD BILLION)
TABLE 62             LATIN AMERICA: CLOUD COMPUTING MARKET SIZE, BY VERTICAL, 
2016–2023 (USD BILLION)
TABLE 63             LATIN AMERICA: CLOUD COMPUTING MARKET SIZE, BY WORKLOAD, 
2016–2023 (USD BILLION)
TABLE 64             LATIN AMERICA: CLOUD COMPUTING MARKET SIZE, BY COUNTRY, 
2016–2023 (USD BILLION)
TABLE 65             PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2017–2018
TABLE 66             NEW PRODUCT LAUNCHES, 2017–2018
TABLE 67             BUSINESS EXPANSIONS, 2018–2019
TABLE 68             MERGERS AND ACQUISITIONS, 2016–2019

FIGURE 1             CLOUD COMPUTING MARKET: RESEARCH DESIGN
FIGURE 2             CLOUD COMPUTING MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
FIGURE 3             CLOUD COMPUTING MARKET SNAPSHOT, 2016–2023
FIGURE 4             SOFTWARE AS A SERVICE SEGMENT HOLDS LARGEST MARKET SHARE AMONG SERVICE MODELS IN 2018   30
FIGURE 5             PUBLIC DEPLOYMENT HOLDS LARGEST MARKET SHARE AMONG DEPLOYMENT MODELS IN 2018
FIGURE 6             STORAGE, BACKUP, AND DISASTER RECOVERY HOLDS LARGEST MARKET SHARE AMONG WORKLOADS IN 2018
FIGURE 7             BANKING, FINANCIAL SERVICES, AND INSURANCE HOLDS LARGEST MARKET SHARE AMONG VERTICALS IN 2018
FIGURE 8             CLOUD COMPUTING MARKET: REGIONAL SNAPSHOT
FIGURE 9             NEED FOR DELIVERING ENHANCED CUSTOMER EXPERIENCE TO INCREASE THE ADOPTION OF CLOUD COMPUTING SERVICES
FIGURE 10          SOFTWARE AS A SERVICE SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SHARE IN 2018
FIGURE 11          PUBLIC CLOUD SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SHARE
IN 2018
FIGURE 12          BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO ACCOUNT FOR THE LARGEST MARKET SHARE IN 2018
FIGURE 13          ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS IN THE NEXT 5 YEARS
FIGURE 14          DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:  CLOUD COMPUTING MARKET
FIGURE 15          INFRASTRUCTURE AS A SERVICE SEGMENT TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD
FIGURE 16          HYBRID CLOUD SEGMENT TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD
FIGURE 17          SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER RATE DURING THE FORECAST PERIOD
FIGURE 18          RETAIL AND CONSUMER GOODS VERTICAL TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD   56
FIGURE 19          INTEGRATION AND ORCHESTRATION SEGMENT TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD
FIGURE 20          ASIA PACIFIC TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD
FIGURE 21          NORTH AMERICA: MARKET SNAPSHOT
FIGURE 22          NORTH AMERICA: COUNTRY ANALYSIS
FIGURE 23          EUROPE :COUNTRY ANALYSIS
FIGURE 24          ASIA PACIFIC: MARKET SNAPSHOT
FIGURE 25          ASIA PACIFIC: COUNTRY ANALYSIS
FIGURE 26          KEY DEVELOPMENTS IN THE CLOUD COMPUTING MARKET DURING 2015–2019
FIGURE 27          CLOUD COMPUTING MARKET (GLOBAL)  COMPETITIVE LEADERSHIP
MAPPING, 2018
FIGURE 28          AWS: COMPANY SNAPSHOT
FIGURE 29          AWS: SWOT ANALYSIS
FIGURE 30          IBM: COMPANY SNAPSHOT
FIGURE 31          IBM: SWOT ANALYSIS
FIGURE 32          MICROSOFT: COMPANY SNAPSHOT
FIGURE 33          MICROSOFT: SWOT ANALYSIS
FIGURE 34          GOOGLE: COMPANY SNAPSHOT
FIGURE 35          GOOGLE: SWOT ANALYSIS
FIGURE 36          ORACLE: COMPANY SNAPSHOT
FIGURE 37          ORACLE: SWOT ANALYSIS
FIGURE 38          ALIBABA: COMPANY SNAPSHOT
FIGURE 39          SAP: COMPANY SNAPSHOT
FIGURE 40          VMWARE: COMPANY SNAPSHOT
FIGURE 41          SALESFORCE: COMPANY SNAPSHOT

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