Head-Up Display Market by Component (Video Generator, Projector/Projection Unit, Display Unit, Software), Type (Conventional HUD, AR-Based HUD), Application (Aviation, Automotive), and Geography - Global Forecast to 2023

Table of Contents

1 INTRODUCTION 15

1.1 OBJECTIVES OF STUDY 15
1.2 DEFINITION 15
1.3 SCOPE OF THE STUDY 16
1.3.1 MARKETS COVERED 16
1.3.2 GEOGRAPHIC SCOPE 16
1.3.3 YEARS CONSIDERED FOR STUDY 17
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 17

2 RESEARCH METHODOLOGY 18

2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 List of major secondary sources 19
2.1.1.2 Secondary sources 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Primary interviews with experts 20
2.1.2.2 Key data from primary sources 21
2.1.2.3 Key industry insights 21
2.1.2.4 Breakdown of primaries 22
2.1.3 SECONDARY & PRIMARY RESEARCH 22
2.2 MARKET SIZE ESTIMATION 23
2.2.1 BOTTOM-UP APPROACH 23
2.2.1.1 Approach for capturing the market size by bottom-up analysis (demand side) 23
2.2.2 TOP-DOWN APPROACH 24
2.2.2.1 Approach for capturing the market size by top-down analysis
(supply side) 25
2.3 DATA TRIANGULATION 26
2.4 ASSUMPTIONS 27

3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS 32

4.1 MAJOR OPPORTUNITIES IN HEAD-UP DISPLAY MARKET 32
4.2 HEAD-UP DISPLAY MARKET, BY TYPE 32
4.3 HEAD-UP DISPLAY MARKET IN APAC 33
4.4 HEAD-UP DISPLAY MARKET, BY APPLICATION 34
4.5 HEAD-UP DISPLAY MARKET, BY REGION 34

5 MARKET OVERVIEW 35

5.1 INTRODUCTION 35
5.2 MARKET DYNAMICS 35
5.2.1 DRIVERS 36
5.2.1.1 Increase in awareness about passenger and vehicle safety 36
5.2.1.2 Convenience offered by combination of satellite navigation technology and HUD system 36
5.2.1.3 Increasing demand for connected vehicles 37
5.2.1.4 Increasing demand for technologically advanced HUDs 38
5.2.1.5 Augmented reality expected to drive HUD market 38
5.2.2 RESTRAINTS 39
5.2.2.1 Large space requirement in automotive cockpit 39
5.2.2.2 High requirement of luminance, power, and brightness 39
5.2.2.3 Fatal errors in HUD display technology 39
5.2.3 OPPORTUNITIES 40
5.2.3.1 Increasing demand for semi-autonomous and electric vehicles 40
5.2.3.2 Screen-less display is an emerging technology in HUD market 40
5.2.3.3 Enhanced driving experience using AR-based HUDs 40
5.2.4 CHALLENGES 41
5.2.4.1 High cost of advanced head-up display systems 41
5.2.4.2 Laser-based volumetric display as an alternative to HUD 41

6 INDUSTRY TRENDS 42

6.1 INTRODUCTION 42
6.2 VALUE CHAIN ANALYSIS 42
6.3 REGULATORY STANDARDS 43

7 HEAD-UP DISPLAY MARKET, BY COMPONENT 45

7.1 INTRODUCTION 46
7.2 VIDEO GENERATOR 48
7.3 PROJECTOR/PROJECTION UNIT 48
7.3.1 LIQUID CRYSTAL ON SILICON (LCOS) PROJECTOR 49
7.3.2 DIGITAL LIGHT PROCESSING (DLP) PROJECTOR 49
7.3.3 LASER BEAM STEERING (LBS) PROJECTOR 49
7.4 DISPLAY UNIT 50
7.4.1 DIGITAL MICRO MIRROR DEVICE (DMD) DISPLAY 51
7.4.2 LIQUID CRYSTAL DISPLAY (LCD) TECHNOLOGY 51
7.4.3 LIQUID CRYSTAL SILICON TECHNOLOGY 51
7.4.3.1 Nematics LCoS display 51
7.4.3.2 Ferroelectric LCoS display 51
7.5 SOFTWARE 52
7.6 OTHERS 53

8 HEAD-UP DISPLAY MARKET, BY TECHNOLOGY 54

8.1 INTRODUCTION 54
8.2 CATHODE RAY TUBE 55
8.3 LIGHT-EMITTING DIODE 55
8.4 OPTICAL WAVEGUIDE 55
8.5 MICROELECTROMECHANICAL SYSTEM 56

9 HEAD-UP DISPLAY MARKET, BY TYPE 57

9.1 INTRODUCTION 58
9.2 CONVENTIONAL HUD 60
9.2.1 WINDSHIELD-BASED HEAD-UP DISPLAY 60
9.2.2 COMBINER-BASED HEAD-UP DISPLAY 61
9.3 AR-BASED HUD 63

10 HEAD-UP DISPLAY MARKET, BY APPLICATION 65

10.1 INTRODUCTION 66
10.2 AVIATION 68
10.2.1 CIVIL AVIATION 68
10.2.1.1 Civil aircraft 68
10.2.1.2 Civil helicopter 69
10.2.2 MILITARY AVIATION 69
10.2.2.1 Aircraft 69
10.2.2.2 Helicopter 69
10.3 AUTOMOTIVE 72
10.3.1 PASSENGER CAR 73
10.3.2 COMMERCIAL VEHICLE 73

11 GEOGRAPHIC ANALYSIS 76

11.1 INTRODUCTION 77
11.2 NORTH AMERICA 78
11.2.1 US 81
11.2.2 CANADA 82
11.2.3 MEXICO 83
11.3 EUROPE 84
11.3.1 GERMANY 87
11.3.2 UK 88
11.3.3 FRANCE 89
11.3.4 REST OF EUROPE 89 
11.4 APAC 90
11.4.1 CHINA 94
11.4.2 JAPAN 94
11.4.3 SOUTH KOREA 95
11.4.4 AUSTRALIA 96
11.4.5 REST OF APAC 96
11.5 ROW 97

12 COMPETITIVE LANDSCAPE 101

12.1 INTRODUCTION 101
12.2 RANKING ANALYSIS OF HEAD-UP DISPLAY MARKET 102
12.3 COMPETITIVE SCENARIO 103
12.3.1 PRODUCT LAUNCHES & DEVELOPMENTS 104
12.3.2 PARTNERSHIPS, AGREEMENTS, JOINT VENTURES, CONTRACTS, & COLLABORATIONS 104
12.3.3 MERGERS & ACQUISITIONS 105

13 COMPANY PROFILE 106

13.1 INTRODUCTION 106
13.2 KEY PLAYERS 107
(Business overview, Products offered, Recent developments, MNM view, SWOT analysis)*
13.2.1 NIPPON SEIKI 107
13.2.2 CONTINENTAL 109
13.2.3 VISTEON 112
13.2.4 DENSO 115
13.2.5 BAE SYSTEMS 118
13.2.6 PIONEER CORPORATION 121
13.2.7 MICROVISION 123
13.2.8 THALES GROUP 125
13.2.9 GARMIN 127
13.2.10 PANASONIC 129
*Business overview, Products offered, Recent developments, MNM view, SWOT analysis might not be captured in case of unlisted companies.
13.3 OTHER PLAYERS 131
13.3.1 HONEYWELL AEROSPACE 131
13.3.2 ROBERT BOSCH 131
13.3.3 ELBIT SYSTEMS 132
13.3.4 SAAB AB 132
13.3.5 ESTERLINE TECHNOLOGIES 133
13.4 KEY INNOVATORS 134
13.4.1 NAVDY 134
13.4.2 HUDWAY 134
13.4.3 NUVIZ 134
13.4.4 EXPLORIDE 135
13.4.5 HEADS UP DISPLAY 135
14 APPENDIX 136

LIST OF TABLES

TABLE 1 HEAD-UP DISPLAY MARKET, BY COMPONENT, 2015–2023 (USD MILLION) 47
TABLE 2 HEAD-UP DISPLAY MARKET FOR VIDEO GENERATORS, BY TYPE,
2015–2023 (USD MILLION) 48
TABLE 3 HEAD-UP DISPLAY MARKET FOR PROJECTORS/PROJECTION UNITS, BY TYPE, 2015–2023 (USD MILLION) 50
TABLE 4 HEAD-UP DISPLAY MARKET FOR DISPLAY UNITS, BY TYPE,
2015–2023 (USD MILLION) 52
TABLE 5 HEAD-UP DISPLAY MARKET FOR SOFTWARE, BY TYPE, 2015–2023 (USD MILLION) 52
TABLE 6 HEAD-UP DISPLAY MARKET FOR OTHER COMPONENTS, BY TYPE,
2015–2023 (USD MILLION) 53
TABLE 7 HEAD-UP DISPLAY MARKET, BY TYPE, 2015–2023 (USD MILLION) 59
TABLE 8 HEAD-UP DISPLAY MARKET FOR CONVENTIONAL HUDS, BY SUB-TYPE,
2015–2023 (USD MILLION) 61
TABLE 9 HEAD-UP DISPLAY MARKET FOR CONVENTIONAL HUDS, BY APPLICATION,
2015–2023 (USD MILLION) 62
TABLE 10 HEAD-UP DISPLAY MARKET FOR CONVENTIONAL HUDS, BY REGION,
2015–2023 (USD MILLION) 62
TABLE 11 HEAD-UP DISPLAY MARKET FOR AR-BASED HUDS, BY APPLICATION,
2018–2023 (USD MILLION) 63
TABLE 12 HEAD-UP DISPLAY MARKET FOR AR-BASED HUDS, BY REGION,
2018–2023 (USD MILLION) 64
TABLE 13 HEAD-UP DISPLAY MARKET, BY APPLICATION, 2015–2023 (USD MILLION) 67
TABLE 14 HEAD-UP DISPLAY MARKET, BY APPLICATION, 2015–2023 (THOUSAND UNITS) 67
TABLE 15 HEAD-UP DISPLAY MARKET FOR AVIATION, BY SUB-APPLICATION,
2015–2023 (USD MILLION) 70
TABLE 16 HEAD-UP DISPLAY MARKET FOR AVIATION, BY TYPE, 2015–2023 (USD MILLION) 71
TABLE 17 HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION,
2015–2023 (USD MILLION) 71
TABLE 18 HEAD-UP DISPLAY MARKET IN AVIATION FOR CONVENTIONAL HUDS, BY REGION, 2015–2023 (USD MILLION) 71
TABLE 19 HEAD-UP DISPLAY MARKET IN AVIATION FOR AR-BASED HUDS, BY REGION,
2020–2023 (USD MILLION) 72
TABLE 20 HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY SUB-APPLICATION,
2015–2023 (USD MILLION) 74
TABLE 21 HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY TYPE,
2015–2023 (USD MILLION) 74
TABLE 22 HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2015–2023 (USD MILLION) 74
TABLE 23 HEAD-UP DISPLAY MARKET IN AUTOMOTIVE FOR CONVENTIONAL HUDS,
BY REGION, 2015–2023 (USD MILLION) 75
TABLE 24 HEAD-UP DISPLAY MARKET IN AUTOMOTIVE FOR AR-BASED HUDS, BY REGION, 2018–2023 (USD MILLION) 75
TABLE 25 HEAD-UP DISPLAY MARKET, BY REGION, 2015–2023 (USD MILLION) 78
TABLE 26 HEAD-UP DISPLAY MARKET IN NORTH AMERICA, BY COUNTRY,
2015–2023 (USD MILLION) 80
TABLE 27 HEAD-UP DISPLAY MARKET IN NORTH AMERICA, BY TYPE,
2015–2023 (USD MILLION) 80
TABLE 28 HEAD-UP DISPLAY MARKET IN NORTH AMERICA, BY APPLICATION,
2015–2023 (USD MILLION) 80
TABLE 29 HEAD-UP DISPLAY MARKET IN NORTH AMERICA FOR AVIATION APPLICATIONS,
BY TYPE, 2015–2023 (USD MILLION) 81
TABLE 30 HEAD-UP DISPLAY MARKET IN NORTH AMERICA FOR AUTOMOTIVE APPLICATIONS, BY TYPE, 2015–2023 (USD MILLION) 81
TABLE 31 HEAD-UP DISPLAY MARKET IN THE US, BY APPLICATION,
2015–2023 (USD MILLION) 82
TABLE 32 HEAD-UP DISPLAY MARKET IN CANADA, BY APPLICATION,
2015–2023 (USD MILLION) 82
TABLE 33 HEAD-UP DISPLAY MARKET IN MEXICO, BY APPLICATION,
2015–2023 (USD MILLION) 83
TABLE 34 HEAD-UP DISPLAY MARKET IN EUROPE, BY COUNTRY, 2015–2023 (USD MILLION) 85
TABLE 35 HEAD-UP DISPLAY MARKET IN EUROPE, BY TYPE, 2015–2023 (USD MILLION) 86
TABLE 36 HEAD-UP DISPLAY MARKET IN EUROPE, BY APPLICATION,
2015–2023 (USD MILLION) 86
TABLE 37 HEAD-UP DISPLAY MARKET IN EUROPE FOR AVIATION APPLICATIONS, BY TYPE, 2015–2023 (USD MILLION) 87
TABLE 38 HEAD-UP DISPLAY MARKET IN EUROPE FOR AUTOMOTIVE APPLICATIONS, BY TYPE, 2015–2023 (USD MILLION) 87
TABLE 39 HEAD-UP DISPLAY MARKET IN GERMANY, BY APPLICATION,
2015–2023 (USD MILLION) 88
TABLE 40 HEAD-UP DISPLAY MARKET IN THE UK, BY APPLICATION,
2015–2023 (USD MILLION) 88
TABLE 41 HEAD-UP DISPLAY MARKET IN FRANCE, BY APPLICATION,
2015–2023 (USD MILLION) 89
TABLE 42 HEAD-UP DISPLAY MARKET IN REST OF EUROPE, BY APPLICATION,
2015–2023 (USD MILLION) 89
TABLE 43 HEAD-UP DISPLAY MARKET IN APAC, BY COUNTRY, 2015–2023 (USD MILLION) 92
TABLE 44 HEAD-UP DISPLAY MARKET IN APAC, BY TYPE, 2015–2023 (USD MILLION) 92
TABLE 45 HEAD-UP DISPLAY MARKET IN APAC, BY APPLICATION, 2015–2023 (USD MILLION) 92
TABLE 46 HEAD-UP DISPLAY MARKET IN APAC FOR AVIATION APPLICATIONS, BY TYPE,
2015–2023 (USD MILLION) 93
TABLE 47 HEAD-UP DISPLAY MARKET IN APAC FOR AUTOMOTIVE APPLICATIONS, BY TYPE, 2015–2023 (USD MILLION) 93
TABLE 48 HEAD-UP DISPLAY MARKET IN CHINA, BY APPLICATION,
2015–2023 (USD MILLION) 94
TABLE 49 HEAD-UP DISPLAY MARKET IN JAPAN, BY APPLICATION,
2015–2023 (USD MILLION) 95
TABLE 50 HEAD-UP DISPLAY MARKET IN SOUTH KOREA, BY APPLICATION,
2015–2023 (USD MILLION) 95
TABLE 51 HEAD-UP DISPLAY MARKET IN AUSTRALIA, BY APPLICATION,
2015–2023 (USD MILLION) 96
TABLE 52 HEAD-UP DISPLAY MARKET IN REST OF APAC, BY APPLICATION,
2015–2023 (USD MILLION) 96
TABLE 53 HEAD-UP DISPLAY MARKET IN ROW, BY COUNTRY, 2015–2023 (USD MILLION) 97
TABLE 54 HEAD-UP DISPLAY MARKET IN ROW, BY TYPE, 2015–2023 (USD MILLION) 98
TABLE 55 HEAD-UP DISPLAY MARKET IN ROW, BY APPLICATION, 2015–2023 (USD MILLION) 98
TABLE 56 HEAD-UP DISPLAY MARKET IN ROW FOR AVIATION APPLICATIONS, BY TYPE,
2015–2023 (USD MILLION) 98
TABLE 57 HEAD-UP DISPLAY MARKET IN ROW FOR AUTOMOTIVE APPLICATIONS, BY TYPE, 2015–2023 (USD MILLION) 99
TABLE 58 HEAD-UP DISPLAY MARKET IN THE MIDDLE EAST, BY APPLICATION,
2015–2023 (USD MILLION) 99
TABLE 59 HEAD-UP DISPLAY MARKET IN AFRICA, BY APPLICATION,
2015–2023 (USD MILLION) 99
TABLE 60 HEAD-UP DISPLAY MARKET IN SOUTH AMERICA, BY APPLICATION,
2015–2023 (USD MILLION) 100
TABLE 61 MARKET RANKING FOR HEAD-UP DISPLAY MARKET, 2017 102

LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 18
FIGURE 2 BOTTOM-UP APPROACH 24
FIGURE 3 TOP-DOWN APPROACH 25
FIGURE 4 HEAD-UP DISPLAY MARKET, 2015–2023 29
FIGURE 5 HEAD-UP DISPLAY MARKET FOR DISPLAY UNITS EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 29
FIGURE 6 CONVENTIONAL HUD EXPECTED TO HOLD LARGER SIZE OF HEAD-UP DISPLAY MARKET IN 2018 30
FIGURE 7 AUTOMOTIVE APPLICATION EXPECTED TO DOMINATE HEAD-UP DISPLAY MARKET
IN 2018 30
FIGURE 8 NORTH AMERICA HELD LARGEST SHARE OF HEAD-UP DISPLAY MARKET IN 2017 31
FIGURE 9 LUCRATIVE GROWTH PROSPECTS FOR HEAD-UP DISPLAY MARKET 32
FIGURE 10 HEAD-UP DISPLAY MARKET FOR AR-BASED HUDS EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 32
FIGURE 11 AUTOMOTIVE APPLICATION HELD LARGEST SHARE OF HEAD-UP DISPLAY MARKET IN APAC IN 2017 33
FIGURE 12 HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE APPLICATION EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 34
FIGURE 13 US HELD LARGEST SHARE OF HEAD-UP DISPLAY MARKET IN 2017 34
FIGURE 14 INCREASE IN AWARENESS ABOUT PASSENGER AND VEHICLE SAFETY SPUR DEMAND FOR HEAD-UP DISPLAYS AND DRIVE GROWTH OF MARKET 35
FIGURE 15 ROAD TRAFFIC DEATH RATES, PER 100,000 POPULATION IN 2013 36
FIGURE 16 CONNECTED VEHICLE INSTALLATIONS WORLDWIDE, 2013–2018 38
FIGURE 17 ASSEMBLY AND MANUFACTURING, AND SOFTWARE DEVELOPMENT ADD MAJOR VALUE TO HEAD-UP DISPLAYS 42
FIGURE 18 HEAD-UP DISPLAY MARKET, BY COMPONENT 46
FIGURE 19 PROJECTORS/PROJECTION UNITS EXPECTED TO HOLD LARGEST SIZE OF HEAD-UP DISPLAY MARKET IN 2018 47
FIGURE 20 TYPES OF PROJECTOR TECHNOLOGIES 49
FIGURE 21 TYPES OF DISPLAY TECHNOLOGIES 50
FIGURE 22 HEAD-UP DISPLAY MARKET, BY TECHNOLOGY 54
FIGURE 23 HEAD-UP DISPLAY MARKET, BY TYPE 58
FIGURE 24 CONVENTIONAL HUD EXPECTED TO HOLD LARGEST SIZE OF HEAD-UP DISPLAY MARKET IN 2018 58
FIGURE 25 AUTOMOTIVE APPLICATION EXPECTED TO DOMINATE HEAD-UP DISPLAY MARKET DURING FORECAST PERIOD 61
FIGURE 26 NORTH AMERICA EXPECTED TO HOLD LARGEST SIZE OF AR-BASED HEAD-UP DISPLAY MARKET IN 2018 63
FIGURE 27 HEAD-UP DISPLAY MARKET, BY APPLICATION 66
FIGURE 28 AUTOMOTIVE APPLICATION EXPECTED TO DOMINATE THE HEAD-UP DISPLAY MARKET IN 2018 66
FIGURE 29 CIVIL AVIATION EXPECTED TO DOMINATE HUD MARKET DURING FORECAST PERIOD 70
FIGURE 30 PASSENGER CARS EXPECTED TO HOLD LARGER SIZE OF HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS IN 2018 73
FIGURE 31 HEAD-UP DISPLAY MARKET, BY REGION 77
FIGURE 32 GEOGRAPHIC SNAPSHOT: HEAD-UP DISPLAY MARKET 77
FIGURE 33 HEAD-UP DISPLAY MARKET IN NORTH AMERICA 78
FIGURE 34 NORTH AMERICA: SNAPSHOT OF HEAD-UP DISPLAY MARKET 79
FIGURE 35 HEAD-UP DISPLAY MARKET IN EUROPE 84
FIGURE 36 EUROPE: SNAPSHOT OF HEAD-UP DISPLAY MARKET 85
FIGURE 37 HEAD-UP DISPLAY MARKET IN APAC 90
FIGURE 38 APAC: SNAPSHOT OF HEAD-UP DISPLAY MARKET 91
FIGURE 39 HEAD-UP DISPLAY MARKET IN ROW 97
FIGURE 40 COMPANIES ADOPTED CONTRACTS, AGREEMENTS, AND PARTNERSHIPS AS KEY GROWTH STRATEGIES 101
FIGURE 41 MARKET EVALUATION FRAMEWORK: CONTRACTS, AGREEMENTS, AND PARTNERSHIPS FUELED GROWTH AND INNOVATION BETWEEN 2015 AND 2017 103
FIGURE 42 NIPPON SEIKI: COMPANY SNAPSHOT 107
FIGURE 43 CONTINENTAL: COMPANY SNAPSHOT 109
FIGURE 44 VISTEON: COMPANY SNAPSHOT 112
FIGURE 45 DENSO: COMPANY SNAPSHOT 115
FIGURE 46 BAE SYSTEMS: COMPANY SNAPSHOT 118
FIGURE 47 PIONEER CORPORATION: COMPANY SNAPSHOT 121
FIGURE 48 MICROVISION: COMPANY SNAPSHOT 123
FIGURE 49 THALES GROUP: COMPANY SNAPSHOT 125
FIGURE 50 GARMIN: COMPANY SNAPSHOT 127
FIGURE 51 PANASONIC: COMPANY SNAPSHOT 129

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