Precision Farming Market by Technology (Guidance Systems, Variable Rate Application, Remote Sensing), Hardware Devices and Software & Services, Application, and Geography - Global Forecast to 2020

Table of Contents

1 INTRODUCTION 16

1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 STUDY SCOPE 17
1.3.1 MARKETS COVERED 17
1.3.2 YEAR CONSIDERED FOR THE STUDY 20
1.4 CURRENCY 20
1.5 LIMITATIONS 20
1.6 STAKEHOLDERS 20

2 RESEARCH METHODOLOGY 22

2.1 RESEARCH DATA 22
2.1.1 SECONDARY DATA 23
2.1.1.1 Key data from secondary sources 23
2.1.2 PRIMARY DATA 24
2.1.2.1 Key data from primary sources 24
2.1.2.2 Key industry insights 25
2.1.2.3 Breakdown of primaries 25
2.2 MARKET SIZE ESTIMATION 26
2.2.1 BOTTOM-UP APPROACH 26
2.2.2 TOP-DOWN APPROACH 27
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 27
2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS 28
2.4.1 ASSUMPTIONS 28

3 EXECUTIVE SUMMARY 29
4 PREMIUM INSIGHTS 34

4.1 ATTRACTIVE OPPORTUNITIES IN THE PRECISION FARMING MARKET 34
4.2 PRECISION FARMING MARKET, BY HARDWARE DEVICES AND SOFTWARE & SERVICES 35
4.3 PRECISION FARMING MARKET, BY TECHNOLOGY AND REGION 35
4.4 REGIONAL ANALYSIS OF THE PRECISION FARMING MARKET 36
4.5 LIFE CYCLE ANALYSIS 37

5 MARKET OVERVIEW 38

5.1 INTRODUCTION 39
5.1.1 EVOLUTION 40
5.2 MARKET SEGMENTATION 41
5.3 PRECISION FARMING MARKET, BY TECHNOLOGY 41
5.4 PRECISION FARMING MARKET, BY HARDWARE DEVICES AND SOFTWARE & SERVICES 41
5.5 PRECISION FARMING MARKET, BY APPLICATION 41
5.6 PRECISION FARMING MARKET, BY GEOGRAPHY 42
5.7 MARKET DYNAMICS 42
5.7.1 DRIVERS 43
5.7.1.1 Increasing global demand for food 43
5.7.1.2 Monitoring crop health for yield production 43
5.7.1.3 Extended profitability & production 44
5.7.1.4 Government assistance 44
5.7.1.5 Cost reduction 45
5.7.1.6 Advancement in the agricultural industry 45
5.7.2 RESTRAINTS 46
5.7.2.1 Huge capital investment 46
5.7.2.2 Lack of Awareness about technology 47
5.7.3 OPPORTUNITIES 47
5.7.3.1 Usage of Unmanned Aerial Vehicles(UAV) 47
5.7.3.2 Expansion of Smartphone technology in Precision agriculture 48
5.7.4 CHALLENGES 49
5.7.4.1 Management of data for productive decision making 49
5.7.5 BURNING ISSUE 49
5.7.5.1 Environmental protection 49

6 INDUSTRY TRENDS 50

6.1 INTRODUCTION 50
6.2 SUPPLY CHAIN ANALYSIS 50
6.3 INDUSTRY TRENDS 51
6.4 PORTER’S ANALYSIS 52
6.4.1 BARGAINING POWER OF SUPPLIERS 54
6.4.2 BARGAINING POWER OF BUYERS 55
6.4.3 THREAT OF NEW ENTRANTS 56
6.4.4 THREAT OF SUBSTITUTES 57
6.4.5 DEGREE OF COMPETITION 58
6.5 PESTLE ANALYSIS 58
6.5.1 POLITICAL FACTORS 58
6.5.2 ECONOMIC FACTORS 59
6.5.3 SOCIAL FACTORS 59
6.5.4 TECHNOLOGICAL FACTORS 59
6.5.5 LEGAL FACTORS 60
6.5.6 ENVIRONMENTAL FACTORS 60

7 MARKET, BY TECHNOLOGY 61

7.1 INTRODUCTION 62
7.2 GUIDANCE SYSTEMS 64
7.2.1 GLOBAL POSITIONING SYSTEM (GPS) 64
7.2.2 GNSS APPLICATION IN PRECISION FARMING 65
7.2.3 GEOGRAPHICAL INFORMATION SYSTEM 66
7.2.4 GIS ADOPTION RATE IN THE U.S. 68
7.3 REMOTE SENSING 69
7.3.1 HANDHELD DEVICES 70
7.3.2 SATELLITE SENSING 70
7.4 VARIABLE RATE TECHNOLOGY (VRT) 71
7.4.1 VARIABLE RATE FERTILIZER 72
7.4.2 VARIABLE RATE PESTICIDE 72
7.4.3 VARIABLE RATE SEEDING 73

8 MARKET, BY HARDWARE DEVICE AND SOFTWARE & SERVICES 75

8.1 INTRODUCTION 76
8.2 HARDWARE 78
8.2.1 AUTOMATION & CONTROL SYSTEM 78
8.2.1.1 Display 78
8.2.1.2 Guidance & steering 79
8.2.1.3 GPS/GNNS system 79
8.2.1.4 Mobile devices 80
8.2.1.5 Flow and application control devices 80
8.2.1.6 Others 80
8.2.2 SENSING AND MONITORING DEVICES 81
8.2.2.1 Yield monitors 81
8.2.2.2 Soil sensors 81
8.2.2.2.1 Moisture sensors 82
8.2.2.2.2 Temperature sensors 82
8.2.2.2.3 Nutrient sensors 82
8.2.2.3 Water sensors 83
8.2.2.4 Climate sensors 83
8.2.2.5 Others 83
8.3 SOFTWARE & SERVICES 84
8.3.1 INTRODUCTION 84
8.3.2 FARM MANAGEMENT SOFTWARE 85
8.3.2.1 Local/web-based 85
8.3.2.2 Cloud-based 85
8.3.3 SOFTWARE & SERVICES 86
8.3.3.1 Design integration and consultation 86
8.3.3.1.1 Managed services 87
8.3.3.1.2 Maintenance and support 87

9 MARKET, BY APPLICATION 90

9.1 INTRODUCTION 91
9.2 HARDWARE APPLICATION 93
9.2.1 YIELD MONITORING 93
9.2.1.1 On-farm yield monitoring 94
9.2.1.2 Off-farm field monitoring 94
9.2.2 VARIABLE RATE APPLICATION 94
9.2.2.1 Map-based VRA 94
9.2.2.2 Sensor-based VRA 94
9.2.2.3 Fertilizer VRA 95
9.2.2.4 Nitrogen VRA 95
9.2.2.5 Phosphorus VRA 96
9.2.2.6 Lime VRA 96
9.2.2.7 Seeding VRA 96
9.2.2.8 Pesticide VRA 96
9.2.3 FIELD MAPPING 96
9.2.3.1 Boundary mapping 97
9.2.3.2 Drainage mapping 97
9.2.4 SOIL MONITORING 97
9.2.4.1 Moisture monitoring 97
9.2.4.2 Nutrient monitoring 97
9.2.5 CROP SCOUTING 98
9.3 SOFTWARE APPLICATIONS 99
9.3.1 CROP MANAGEMENT 99
9.3.2 FINANCIAL MANAGEMENT 99
9.3.3 FARM INVENTORY MANAGEMENT 100
9.3.4 PERSONNEL MANAGEMENT 100
9.3.5 WEATHER TRACKING AND FORECASTING 101
9.3.6 OTHERS 102

10 GEOGRAPHIC ANALYSIS 103

10.1 INTRODUCTION 104
10.2 AMERICAS 115
10.2.1 NORTH AMERICA 117
10.2.1.1 U.S. 117
10.2.1.2 Canada 118
10.2.1.3 Mexico 119
10.2.2 SOUTH AMERICA 121
10.2.2.1 Brazil 121
10.2.2.2 Argentina 121
10.2.3 OTHERS 122
10.3 EUROPE 123
10.3.1 GERMANY 125
10.3.2 U.K. 125
10.3.3 FRANCE 125
10.3.4 OTHERS 126
10.4 APAC 128
10.4.1 CHINA 130
10.4.2 JAPAN 130
10.4.3 INDIA 130
10.4.4 OTHERS 130
10.5 REST OF THE WORLD 133
10.5.1 AUSTRALIA 133
10.5.2 MIDDLE EAST 134
10.5.3 AFRICA 134
10.5.3.1 Contribution of South Africa in the precision farming market 134
10.5.4 OTHERS 135

11 COMPETITIVE LANDSCAPE 138

11.1 OVERVIEW 138
11.2 MARKET SHARE ANALYSIS 139
11.3 COMPETITIVE SITUATION AND TRENDS 140
11.3.1 NEW PRODUCT LAUNCHES 141
11.3.2 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 143
11.3.3 ACQUISITIONS AND JOINT VENTURES 144
11.3.4 EXPANSIONS 145

12 COMPANY PROFILES 146

(Overview, Products and Services, Financials, Strategy & Development)*
12.1 INTRODUCTION 146
12.2 DEERE & COMPANY 147
12.3 TRIMBLE NAVIGATION LIMITED 151
12.4 AGCO CORPORATION 155
12.5 AGJUNCTION INC. 159
12.6 RAVEN INDUSTRIES INC. 162
12.7 AG LEADER TECHNOLOGY 165
12.8 PRECISION PLANTING INC. 167
12.9 SST DEVELOPMENT GROUP, INC. 168
12.10 TEEJET TECHNOLOGIES 170
12.11 TOPCON PRECISION AGRICULTURE 172
*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.

13 APPENDIX 174

LIST OF TABLES

TABLE 1 INCRESAING GLOBAL FOOD DEMAND AND ADVANCEMENT IN AGRICULTURAL INDUSTRY TO DRIVE THE MARKET FOR PRECISION FARMING PRODUCTS 45
TABLE 2 HUGE CAPITAL INVESTMENT RESTRAINING THE GROWTH OF PRECISION FARMING MARKET 47
TABLE 3 USAGE OF UNMANNED AERIAL VEHICLES ARE AN OPPORTUNITY FOR THE MARKET 48
TABLE 4 MANAGEMENT OF DATA TO ASSIST DECISION MAKING—A CHALLENGE TO THE GROWTH OF MARKET 49
TABLE 5 PRECISION FARMING MARKET SIZE, BY TECHNOLOGY, 2013–2020 (USD MILLION) 63
TABLE 6 PRECISION FARMING MARKET SIZE, BY GUIDANCE SYSTEM,
2013–2020 (USD MILLION) 68
TABLE 7 TYPES OF SATELLITE REMOTE SENSING IMAGES 70
TABLE 8 PRECISION FARMING MARKET SIZE, BY REMOTE SENSING,
2013–2020 (USD MILLION) 71
TABLE 9 PRECISION FARMING MARKET SIZE, BY VARIABLE RATE TECHNOLOGY (VRT), 2013–2020 (USD MILLION) 74
TABLE 10 PRECISION FARMING MARKET SIZE FOR HARDWARE DEVICES AND SOFTWARE & SERVICES, 2013–2020 (USD MILLION) 77
TABLE 11 PRECISION FARMING MARKET SIZE FOR HARDWARE DEVICES,
2013–2020 (USD MILLION) 78
TABLE 12 PRECISION FARMING MARKET SIZE FOR AUTOMATION & CONTROL SYSTEMS, 2013–2020 (USD MILLION) 80
TABLE 13 PRECISION FARMING MARKET SIZE FOR SENSING & MONITORING DEVICES, 2013–2020 (USD MILLION) 83
TABLE 14 PRECISION FARMING MARKET SIZE FOR SOIL SENSORS,
2013–2020 (USD MILLION) 84
TABLE 15 PRECISION FARMING MARKET SIZE FOR SOFTWARE & SERVICES,
2013–2020 (USD MILLION) 84
TABLE 16 PRECISION FARMING MARKET SIZE FOR FARM MANAGEMENT SOFTWARE,
2013–2020 (USD MILLION) 86
TABLE 17 PRECISION FARMING MARKET SIZE FOR SOFTWARE & SERVICES,
2013–2020 (USD MILLION) 87
TABLE 18 AMERICAS: PRECISION FARMING MARKET SIZE FOR HARDWARE DEVICES AND SOFTWARE & SERVICES, 2013–2020 (USD MILLION) 88
TABLE 19 EUROPE: PRECISION FARMING MARKET SIZE FOR HARDWARE DEVICES AND SOFTWARE & SERVICES, 2013–2020 (USD MILLION) 88
TABLE 20 APAC: PRECISION FARMING MARKET SIZE FOR HARDWARE DEVICES AND SOFTWARE, & SERVICES 2013–2020 (USD MILLION) 89
TABLE 21 ROW: PRECISION FARMING MARKET SIZE FOR HARDWARE DEVICES AND SOFTWARE & SERVICES, AND SERVICES 2013–2020 (USD MILLION) 89
TABLE 22 PRECISION FARMING MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 92
TABLE 23 BENEFITS OF YIELD MONITORING 93
TABLE 24 PRECISION FARMING MARKET SIZE, BY HARDWARE APPLICATION,
2013–2020 (USD MILLION) 98
TABLE 25 PRECISION FARMING MARKET SIZE, BY SOFTWARE APPLICATION,
2013–2020 (USD MILLION) 102
TABLE 26 PRECISION FARMING MARKET SIZE, BY GEOGRAPHY, 2013–2020 (USD MILLION) 106
TABLE 27 AUTOMATION & CONTROL SYSTEMS MARKET SIZE, BY GEOGRAPHY,
2013–2020 (USD MILLION) 107
TABLE 28 SENSING & MONITORING DEVICES MARKET SIZE, BY GEOGRAPHY,
2013–2020 (USD MILLION) 107
TABLE 29 FARM MANAGEMENT SOFTWARE MARKET SIZE, BY GEOGRAPHY,
2013–2020 (USD MILLION) 108
TABLE 30 SOFTWARE & SERVICES MARKET SIZE, BY GEOGRAPHY,
2013–2020 (USD MILLION) 108
TABLE 31 PRECISION FARMING MARKET SIZE FOR YIELD MONITORING, BY GEOGRAPHY, 2013–2020 (USD MILLION) 109
TABLE 32 PRECISION FARMING MARKET SIZE FOR VARIABLE RATE APPLICATION (VRA),
BY GEOGRAPHY, 2013–2020 (USD MILLION) 109
TABLE 33 PRECISION FARMING MARKET SIZE FOR FIELD MAPPING, BY GEOGRAPHY,
2013–2020 (USD MILLION) 110
TABLE 34 PRECISION FARMING MARKET SIZE FOR SOIL MONITORING, BY GEOGRAPHY, 2013–2020 (USD MILLION) 110
TABLE 35 PRECISION FARMING MARKET SIZE FOR CROP SCOUTING, BY GEOGRAPHY,
2013–2020 (USD MILLION) 111
TABLE 36 PRECISION FARMING MARKET SIZE FOR OTHER HARDWARE APPLICATIONS,
BY GEOGRAPHY, 2013–2020 (USD MILLION) 111
TABLE 37 PRECISION FARMING MARKET SIZE FOR CROP MANAGEMENT, BY GEOGRAPHY, 2013–2020 (USD MILLION) 112
TABLE 38 PRECISION FARMING MARKET SIZE FOR FINANCIAL MANAGEMENT,
BY GEOGRAPHY, 2013–2020 (USD MILLION) 112
TABLE 39 PRECISION FARMING MARKET SIZE FOR FARM INVENTORY MANAGEMENT,
BY GEOGRAPHY, 2013–2020 (USD MILLION) 113
TABLE 40 PRECISION FARMING MARKET SIZE FOR PERSONNEL MANAGEMENT,
BY GEOGRAPHY, 2013–2020 (USD MILLION) 113
TABLE 41 PRECISION FARMING MARKET SIZE FOR WEATHER TRACKING AND FORECASTING, BY GEOGRAPHY, 2013–2020 (USD MILLION) 114
TABLE 42 PRECISION FARMING MARKET SIZE FOR OTHER SOFTWARE APPLICATIONS,
BY GEOGRAPHY, 2013–2020 (USD MILLION) 114
TABLE 43 AMERICAS: PRECISION FARMING MARKET SIZE, 2013–2020 (USD MILLION) 116
TABLE 44 AMERICAS: AUTOMATION & CONTROL SYSTEMS MARKET SIZE,
2013–2020 (USD MILLION) 116
TABLE 45 AMERICAS: SENSING & MONITORING DEVICES MARKET SIZE,
2013–2020 (USD MILLION) 116
TABLE 46 AMERICAS: FARM MANAGEMENT SOFTWARE MARKET SIZE,
2013–2020 (USD MILLION) 117
TABLE 47 AMERICAS: SOFTWARE & SERVICES MARKET SIZE, 2013–2020 (USD MILLION) 117
TABLE 48 NORTH AMERICA: PRECISION FARMING MARKET SIZE, BY COUNTRY,
2013–2020 (USD MILLION) 119
TABLE 49 NORTH AMERICA: AUTOMATION &CONTROL SYSTEMS MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION) 119
TABLE 50 NORTH AMERICA: SENSING & MONITORING DEVICES MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION) 120
TABLE 51 NORTH AMERICA: FARM MANAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION) 120
TABLE 52 NORTH AMERICA: SOFTWARE & SERVICES MARKET SIZE, BY COUNTRY,
2013–2020 (USD MILLION) 121
TABLE 53 SOUTH AMERICA: PRECISION FARMING MARKET SIZE, BY COUNTRY,
2013–2020 (USD MILLION) 122
TABLE 54 SOUTH AMERICA: AUTOMATION & CONTROL SYSTEMS MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION) 123
TABLE 55 SOUTH AMERICA: SENSING & MONITORING DEVICES MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION) 123
TABLE 56 EUROPE: PRECISION FARMING MARKET SIZE, BY COUNTRY,
2013–2020 (USD MILLION) 126
TABLE 57 EUROPE: AUTOMATION & CONTROL SYSTEMS MARKET SIZE, BY COUNTRY,
2013–2020 (USD MILLION) 126
TABLE 58 EUROPE: SENSING & MONITORING DEVICES MARKET SIZE, BY COUNTRY,
2013–2020 (USD MILLION) 127
TABLE 59 EUROPE: FARM MANAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY,
2013–2020 (USD MILLION) 127
TABLE 60 EUROPE: SOFTWARE & SERVICES MARKET SIZE, BY COUNTRY,
2013–2020 (USD MILLION) 128
TABLE 61 APAC: PRECISION FARMING MARKET SIZE, BY COUNTRY,
2013–2020 (USD MILLION) 131
TABLE 62 APAC: AUTOMATION &CONTROL SYSTEMS MARKET SIZE, BY COUNTRY,
2013–2020 (USD MILLION) 131
TABLE 63 APAC: SENSING & MONITORING DEVICES MARKET SIZE, BY COUNTRY,
2013–2020 (USD MILLION) 132
TABLE 64 APAC: FARM MANAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY,
2013–2020 (USD MILLION) 132
TABLE 65 APAC: SOFTWARE & SERVICES MARKET SIZE, BY COUNTRY,
2013–2020 (USD MILLION) 133
TABLE 66 ROW: PRECISION FARMING MARKET SIZE, BY COUNTRY,
2013–2020 (USD MILLION) 135
TABLE 67 ROW: AUTOMATION & CONTROL SYSTEMS MARKET SIZE, BY GEOGRAPHY,
2013–2020 (USD MILLION) 135
TABLE 68 ROW: SENSING & MONITORING DEVICES MARKET SIZE, BY GEOGRAPHY,
2013–2020 (USD MILLION) 136
TABLE 69 ROW: FARM MANAGEMENT SOFTWARE MARKET SIZE, BY GEOGRAPHY,
2013–2020 (USD MILLION) 136
TABLE 70 ROW: SOFTWARE & SERVICES MARKET SIZE, BY GEOGRAPHY,
2013–2020 (USD MILLION) 137
TABLE 71 NEW PRODUCT LAUNCHES, 2013–2015 141
TABLE 72 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2013–2015 143
TABLE 73 ACQUISITIONS AND JOINT VENTURES, 2013–2015 144
TABLE 74 EXPANSIONS, 2013–2015 145

 

LIST OF FIGURES

FIGURE 1 GLOBAL PRECISION FARMING MARKET, BY HARDWARE DEVICES AND SOFTWARE & SERVICES 17
FIGURE 2 PRECISION FARMING MARKET: RESEARCH DESIGN 22
FIGURE 3 PRECISION FARMING MARKET: BOTTOM-UP APPROACH 26
FIGURE 4 PRECISION FARMING MARKET: TOP-DOWN APPROACH 27
FIGURE 5 VARIABLE RATE TECHNOLOGY EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 30
FIGURE 6 THE AMERICAS EXPECTED TO HOLD THE LARGEST SHARE OF THE GLOBAL PRECISION FARMING MARKET IN 2015 31
FIGURE 7 VARIABLE RATE APPLICATION EXPECTED TO HAVE HIGH GROWTH RATE IN THE PRECISION FARMING MARKET BASED ON APPLICATION IN 2015 32
FIGURE 8 PRECISION FARMING MARKET IN THE AMERICAS EXPECTED TO HAVE THE LARGEST SHARE IN 2015 33
FIGURE 9 PRECISION FARMING MARKET BETWEEN 2015 AND 2020 34
FIGURE 10 AUTOMATION AND CONTROL SYSTEMS EXPECTED TO HOLD THE LARGEST SHARE OF THE PRECISION FARMING MARKET BASED ON HARDWARE DEVICES AND SOFTWARE & SERVICES IN 2015 35
FIGURE 11 GUIDANCE SYSTEMS ESTIMATED TO HOLD THE LARGEST MARKET SHARE IN
2015 (USD MILLION) 35
FIGURE 12 AMERICAS PRECISION FARMING MARKET ESTIMATED TO HAVE LAGREST MARKET SHARE IN 2015 36
FIGURE 13 THE OVERALL LIFE CYCLE FOR PRECISION FARMING EXPECTED TO BE LONG AND STEADILY GROWING 37
FIGURE 14 ASPECTS OF PRECISION FARMING 39
FIGURE 15 EVOLUTION OF PRECISION FARMING 40
FIGURE 16 INCREASING GLOBAL FOOD DEMAND TO BOOST THE GROWTH OF THE PRECISION FARMING MARKET 42
FIGURE 17 WORLD FOOD CONSUMPTION IN KCAL/ PERSON/DAY, BY 2030 43
FIGURE 18 USDA BUDGET AUTHORITY, USD BILLION, 2012–2016 44
FIGURE 19 REASONS FOR NOT USING PRECISION AGRICULTURE TECHNIQUES IN
THE U.K, 2012 46
FIGURE 20 PRECISION FARMING MARKET: SUPPLY CHAIN ANALYSIS 50
FIGURE 21 BIG DATA OPPORTUNITIES—THE LEADING TREND AMONG KEY MARKET PLAYERS 51
FIGURE 22 OVERALL PORTERS FIVE FORCE MODEL FOR PRECISION FARMING MARKET 52
FIGURE 23 PORTER’S FIVE FORCES ANALYSIS, 2014 53
FIGURE 24 BARGAINING POWER OF SUPPLIERS IN PRECISION FARMING MARKET, 2014 54
FIGURE 25 BARGAINING POWER OF BUYERS IN PRECISION FARMING MARKET, 2014 55
FIGURE 26 THREAT OF NEW ENTRANTS IN PRECISION FARMING MARKET, 2014 56
FIGURE 27 THREAT OF SUBSTITUTES IN PRECISION FARMING MARKET, 2014 57
FIGURE 28 DEGREE OF COMPETITION IN PRECISION FARMING MARKET, 2014 58
FIGURE 29 PRECISION FARMING MARKET, BY TECHNOLOGY 62
FIGURE 30 VARIABLE RATE TECHNOLOGY (VRT) POISED TO GROW AT THE HIGHEST RATE BETWEEN 2015 AND 2020 63
FIGURE 31 GNSS TECHNOLOGY ACCURACY LEVELS 65
FIGURE 32 GNSS APPLICATION PYRAMID 66
FIGURE 33 GIS IN PRECISION AGRICULTURE 67
FIGURE 34 GIS ADOPTION RATE IN THE U.S., 2013–2018 68
FIGURE 35 REMOTE SENSING SYSTEMS 69
FIGURE 36 VARIABLE RATE SEEDING 73
FIGURE 37 PRECISION FARMING MARKET, BY HARDWARE DEVICE AND SOFTWARE & SERVICES 76
FIGURE 38 FARM MANAGEMENT SOFTWARE EXPECTED TO WITNESS THE HIGHEST GROWTH RATE OF 16.5% BETWEEN 2015 AND 2020 77
FIGURE 39 PRECISION FARMING MARKET, BY APPLICATION 91
FIGURE 40 VARIABLE RATE APPLICATION (VRA) EXPECTED TO HAVE A HIGH ADOPTION RATE
IN 2015 92
FIGURE 41 FIELD APPLICATION ANALYSIS IN THE U.S. MARKET 95
FIGURE 42 PRECISION FARMING MARKET SEGMENTATION, BY GEOGRAPHY 104
FIGURE 43 GEOGRAPHIC SNAPSHOT: APAC EMERGING AS A KEY GROWTH REGION FOR THE PRECISION FARMING MARKET DURING THE FORECAST PERIOD 105
FIGURE 44 ASIA-PACIFIC AND ROW TO WITNESS THE HIGHEST GROWTH DURING THE FORECAST PERIOD 106
FIGURE 45 PRECISION FARMING MARKET SNAPSHOT FOR THE AMERICAS 115
FIGURE 46 PRECISION FARMING MARKET SNAPSHOT FOR EUROPE 124
FIGURE 47 APAC MARKET SNAPSHOT 129
FIGURE 48 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY BETWEEN 2013 AND 2015 138
FIGURE 49 PRECISION FARMING MARKET SHARE, BY KEY PLAYER, 2014 139
FIGURE 50 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES KEY STRATEGY FOR 2013-2015 140
FIGURE 51 GEOGRAPHIC REVENUE MIX OF TOP PLAYERS 146
FIGURE 52 DERRE & COMPANY : COMPANY SNAPSHOT 147
FIGURE 53 DEERE & COMPANY: SWOT ANALYSIS 150
FIGURE 54 TRIMBLE NAVIGATION LIMITED : COMPANY SNAPSHOT 151
FIGURE 55 TRIMBLE NAVIGATION LIMITED: SWOT ANALYSIS 154
FIGURE 56 AGCO CORPORATION: COMPANY SNAPSHOT 155
FIGURE 57 ACGO CORPORATION: SWOT ANALYSIS 158
FIGURE 58 AGJUNCTION INC.: COMPANY SNAPSHOT 159
FIGURE 59 AGJUNCTION INC.: SWOT ANALYSIS 161
FIGURE 60 RAVEN INDUSTRIES INC.: COMPANY SNAPSHOT 162
FIGURE 61 RAVEN INDUSTRIES LTD.: SWOT ANALYSIS 164

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