Augmented Reality Automotive Market by Function (AR HUD Navigation, AR HUD ACC, AR HUD LDW & Advanced AR HUD), Sensor Technology, Display Technology, Level of Autonomous Driving, Electric Vehicle, Vehicle Type, and Region - Global Forecast to 2025

Table of Contents

1 INTRODUCTION 16

1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.3.1 MARKETS COVERED 17
1.3.2 YEARS CONSIDERED IN THE STUDY 18
1.4 CURRENCY 19
1.5 UNITS CONSIDERED 19
1.6 LIMITATIONS 19
1.7 STAKEHOLDERS 20

2 RESEARCH METHODOLOGY 21

2.1 RESEARCH DATA 21
2.2 SECONDARY DATA 23
2.2.1 KEY SECONDARY SOURCES 23
2.2.2 KEY DATA FROM SECONDARY SOURCES 24
2.2.3 PRIMARY DATA 25
2.2.4 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 25
2.2.5 PRIMARY PARTICIPANTS 26
2.3 FACTOR ANALYSIS 26
2.3.1 INTRODUCTION 26
2.3.2 DEMAND SIDE ANALYSIS 27
2.3.2.1 Increased demand for luxury vehicles 27
2.3.2.2 Increased adoption of in-vehicle advanced driver assistance systems 28
2.3.3 SUPPLY SIDE ANALYSIS 28
2.3.3.1 Significant focus by OEMs focus on convenience and comfort systems in vehicles 28
2.3.3.2 Technological advancements in vehicle safety and security 29
2.4 MARKET SIZE ESTIMATION 30
2.5 DATA TRIANGULATION 32
2.6 ASSUMPTIONS 33

3 EXECUTIVE SUMMARY 34
4 PREMIUM INSIGHTS 40

4.1 ATTRACTIVE OPPORTUNITIES IN THE GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET 40
 

5 MARKET OVERVIEW 44

5.1 INTRODUCTION 44
5.2 MARKET DYNAMICS 45
5.2.1 DRIVERS 46
5.2.1.1 Increasing demand for connected vehicles 46
5.2.1.2 Increase in awareness about road safety 47
5.2.1.3 Rising investments in the augmented reality market 48
5.2.2 RESTRAINTS 49
5.2.2.1 High dependence on internet connectivity 49
5.2.2.2 Continuous development in digital network 50
5.2.2.3 Cyber security threats due to increasing vehicle telematics 51
5.2.3 OPPORTUNITIES 52
5.2.3.1 Advent of semi-autonomous and electric vehicles in the automotive industry 52
5.2.3.2 Increasing digital content in automotive cockpits 52
5.2.3.3 New heads-up display functions due to reducing dashboard electronics 53
5.2.4 CHALLENGES 54
5.2.4.1 High cost of augmented reality heads-up display systems 54
5.2.4.2 Requirement of greater space in the automotive cockpit 54
5.2.4.3 Integration of several ADAS functions in AR HUD could potentially increase driver distraction 55
5.3 PORTER’S FIVE FORCES ANALYSIS 56
5.3.1 AUGMENTED REALITY AUTOMOTIVE MARKET 56
5.3.2 THREAT OF NEW ENTRANTS 58
5.3.3 THREAT OF SUBSTITUTES 59
5.3.4 BARGAINING POWER OF SUPPLIERS 60
5.3.5 BARGAINING POWER OF BUYERS 61
5.3.6 INTENSITY OF COMPETITIVE RIVALRY 62

6 TECHNOLOGICAL OVERVIEW 63

6.1 INTRODUCTION 63
6.2 HEAD-UP DISPLAY EVOLUTION – FIELD OF VIEW 63
6.3 CURRENT FUNCTIONS OF AUGMENTED REALITY HEAD-UP DISPLAY 64
6.3.1 INSTRUMENT CLUSTER FUNCTION 64
6.3.2 NAVIGATION FUNCTION 64
6.3.3 ADAPTIVE CRUISE CONTROL FUNCTION 64
6.3.4 LANE DEPARTURE WARNING 64
6.4 TECHNOLOGICAL ADVANCEMENT IN THE FUTURE 65

7 AUGMENTED REALITY AUTOMOTIVE MARKET, BY FUNCTION 66

7.1 INTRODUCTION 67
7.2 AR HUD WITH NAVIGATION 70
7.3 AR HUD WITH ADAPTIVE CRUISE CONTROL (ACC) 71
7.4 AR HUD WITH STANDARD FUNCTIONS 73
7.5 AR HUD WITH LANE DEPARTURE WARNING (LDW) 74
7.6 ADVANCED AR HUD 75

8 AUGMENTED REALITY AUTOMOTIVE MARKET, BY SENSOR TECHNOLOGY 77

8.1 INTRODUCTION 78
8.2 LIDAR 80
8.3 RADAR 82
8.4 SENSOR FUSION 83
8.5 CCD/CMOS IMAGE SENSORS 84

9 AUGMENTED REALITY AUTOMOTIVE MARKET, BY DISPLAY TECHNOLOGY 86

9.1 INTRODUCTION 87
9.2 TFT-LCD 89
9.3 OTHER ADVANCED TECHNOLOGIES 90

10 AUGMENTED REALITY AUTOMOTIVE MARKET, BY ELECTRIC VEHICLE 92

10.1 INTRODUCTION 93
10.2 BATTERY ELECTRIC VEHICLE (BEV) 95
10.3 OTHERS (HYBRID) 96

11 AUGMENTED REALITY AUTOMOTIVE MARKET, BY LEVEL OF AUTONOMOUS DRIVING 97

11.1 INTRODUCTION 98
11.2 CONVENTIONAL LEVEL OF DRIVING 100
11.3 SEMI-AUTONOMOUS LEVEL OF DRIVING 101

12 AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE & REGION 103

12.2 ASIA-OCEANIA 106
12.2.1 CHINA 109
12.2.2 INDIA 110
12.2.3 JAPAN 111
12.2.4 SOUTH KOREA 112
12.2.5 REST OF ASIA-OCEANIA 113
12.3 EUROPE 114
12.3.1 FRANCE 117
12.3.2 GERMANY 118
12.3.3 ITALY 119
12.3.4 U.K. 119
12.3.5 REST OF EUROPE 120
12.4 NORTH AMERICA 121
12.4.1 CANADA 124
12.4.2 MEXICO 125
12.4.3 U.S. 126
12.5 REST OF THE WORLD 126
12.5.1 BRAZIL 129
12.5.2 RUSSIA 130
12.5.3 SOUTH AFRICA 131

13 COMPETITIVE LANDSCAPE 132

13.1 AUGMENTED REALITY AUTOMOTIVE MARKET: MARKET RANKING 132

14 COMPANY PROFILES 133

(Company overview, Strength of product portfolio, Product offerings, Business strategy excellence, Recent developments)*
14.1 ROBERT BOSCH GMBH 133
14.2 PANASONIC CORPORATION 138
14.3 CONTINENTAL AG 142
14.4 DENSO CORPORATION 146
14.5 VISTEON CORPORATION 150
14.6 NIPPON SEIKI CO., LTD. 154
14.7 PIONEER CORPORATION 157
14.8 YAZAKI CORPORATION 160
14.9 HARMAN INTERNATIONAL INDUSTRIES INC. 164
14.10 GARMIN LTD. 167
14.11 TEXAS INSTRUMENTS INC. 171
14.12 MICROVISION, INC. 174
*Details on Company overview, Strength of product portfolio, Product offerings, Business strategy excellence, Recent developments might not be captured in case of unlisted companies.
15 APPENDIX 176

LIST OF TABLES

TABLE 1 US DOLLAR EXCHANGE RATES (W.R.T USD) 19
TABLE 2 PORTER’S FIVE FORCES ANALYSIS 57
TABLE 3 AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION,
2018–2025 (‘000 UNITS) 69
TABLE 4 AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION,
2018-2025 (USD MILLION) 70
TABLE 5 AR HUD WITH NAVIGATION: AUGMENTED REALITY AUTOMOTIVE MARKET SIZE,
BY REGION, 2018–2025 (‘000 UNITS) 71
TABLE 6 AR HUD WITH NAVIGATION: AUGMENTED REALITY AUTOMOTIVE MARKET SIZE,
BY REGION, 2018–2025 (USD MILLION) 71
TABLE 7 AR HUD WITH ADAPTIVE CRUISE CONTROL (ACC): AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018–2025 (‘000 UNITS) 72
TABLE 8 AR HUD WITH ADAPTIVE CRUISE CONTROL (ACC): AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 72
TABLE 9 AR HUD WITH STANDARD FUNCTIONS: AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018–2025 (‘000 UNITS) 73
TABLE 10 AR HUD WITH STANDARD FUNCTIONS: AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 73
TABLE 11 AR HUD WITH LANE DEPARTURE WARNING (LDW): AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018–2025 (‘000 UNITS) 74
TABLE 12 AR HUD WITH LANE DEPARTURE WARNING (LDW): AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, 2018–2025 (USD MILLION) 74
TABLE 13 ADVANCED AR HUD: AUGMENTED REALITY AUTOMOTIVE MARKET SIZE,
BY REGION, 2018–2025 (‘000 UNITS) 75
TABLE 14 ADVANCED AR HUD: AUGMENTED REALITY AUTOMOTIVE MARKET SIZE,
BY REGION, 2018–2025 (USD MILLION) 76
TABLE 15 AUGMENTED REALITY AUTOMOTIVE MARKET, BY SENSOR TECHNOLOGY,
2018–2025 (‘000 UNITS) 79
TABLE 16 AUGMENTED REALITY AUTOMOTIVE MARKET, BY SENSOR TECHNOLOGY,
2018–2025 (USD MILLION) 80
TABLE 17 LIDAR: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION,
2018–2025 (‘000 UNITS) 81
TABLE 18 LIDAR: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION,
2018–2025 (USD MILLION) 81
TABLE 19 RADAR: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION,
2018–2025 (‘000 UNITS) 82
TABLE 20 RADAR: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION,
2018–2025 (USD MILLION) 82
TABLE 21 SENSOR FUSION: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION,
2018–2025 (‘000 UNITS) 83
TABLE 22 SENSOR FUSION: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION,
2018–2025 (USD MILLION) 84
TABLE 23 CCD/CMOS IMAGE SENSORS: AUGMENTED REALITY AUTOMOTIVE MARKET,
BY REGION, 2018–2025 (‘000 UNITS) 85
TABLE 24 CCD/CMOS IMAGE SENSORS: AUGMENTED REALITY AUTOMOTIVE MARKET,
BY REGION, 2018–2025 (USD MILLION) 85
TABLE 25 IDEAL OPERATING CONDITIONS FOR AUTOMOTIVE DISPLAY PANELS 87
TABLE 26 AUGMENTED REALITY AUTOMOTIVE MARKET, BY DISPLAY TECHNOLOGY,
2018–2025 (‘000 UNITS) 89
TABLE 27 AUGMENTED REALITY AUTOMOTIVE MARKET, BY DISPLAY TECHNOLOGY,
2018–2025 (USD MILLION) 89
TABLE 28 TFT-LCD: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION,
2018–2025 (‘000 UNITS) 90
TABLE 29 TFT-LCD: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION,
2018–2025 (USD MILLION) 90
TABLE 30 OTHER ADVANCED TECHNOLOGIES: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018–2025 (‘000 UNITS) 91
TABLE 31 OTHER ADVANCED TECHNOLOGIES: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018–2025 (USD MILLION) 91
TABLE 32 AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY ELECTRIC VEHICLE,
2018–2025 (‘000 UNITS) 94
TABLE 33 AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY ELECTRIC VEHICLE,
2018–2025 (USD MILLION) 94
TABLE 34 BATTERY ELECTRIC VEHICLE (BEV): AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018–2025 (‘000 UNITS) 95
TABLE 35 BATTERY ELECTRIC VEHICLE (BEV): AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 95
TABLE 36 OTHERS (HYBRID): AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018–2025 (‘000 UNITS) 96
TABLE 37 OTHERS (HYBRID): AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 96
TABLE 38 AUGMENTED REALITY AUTOMOTIVE MARKET, BY LEVEL OF AUTONOMOUS DRIVING, 2018–2025 (‘000 UNITS) 99
TABLE 39 AUGMENTED REALITY AUTOMOTIVE MARKET, BY LEVEL OF AUTONOMOUS DRIVING, 2018–2025 (USD MILLION) 100
TABLE 40 CONVENTIONAL LEVEL OF DRIVING: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018–2025 (‘000 UNITS) 100
TABLE 41 CONVENTIONAL LEVEL OF DRIVING: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018–2025 (USD MILLION) 101
TABLE 42 SEMI-AUTONOMOUS LEVEL OF DRIVING: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018–2025 (‘000 UNITS) 101
TABLE 43 SEMI-AUTONOMOUS LEVEL OF DRIVING: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018–2025 (USD MILLION) 102
TABLE 44 AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018-2025 (‘000 UNITS) 105
TABLE 45 AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018-2025 (USD MILLION) 105
TABLE 46 AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION,
2018-2025 (‘000 UNITS) 105
TABLE 47 AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION,
2018-2025 (USD MILLION) 106
TABLE 48 ASIA-OCEANIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY,
2018–2025 (‘000 UNITS) 108
TABLE 49 ASIA-OCEANIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY,
2018–2025 (USD MILLION) 108
TABLE 50 ASIA-OCEANIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018–2025 (000’ UNITS) 109
TABLE 51 ASIA-OCEANIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018–2025 (USD MILLION) 109
TABLE 52 CHINA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (‘000 UNITS) 110
TABLE 53 CHINA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (USD MILLION) 110
TABLE 54 INDIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (‘000 UNITS) 111
TABLE 55 INDIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (USD MILLION) 111
TABLE 56 JAPAN: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (‘000 UNITS) 112
TABLE 57 JAPAN: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (USD MILLION) 112
TABLE 58 SOUTH KOREA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (‘000 UNITS) 112
TABLE 59 SOUTH KOREA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION) 113
TABLE 60 REST OF ASIA-OCEANIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018–2025 (‘000 UNITS) 113
TABLE 61 REST OF ASIA-OCEANIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018–2025 (USD MILLION) 113
TABLE 62 EUROPE: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY,
2018–2025 (‘000 UNITS) 115
TABLE 63 EUROPE: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY,
2018–2025 (USD MILLION) 116
TABLE 64 EUROPE: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (000’ UNITS) 116
TABLE 65 EUROPE: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (USD MILLION) 116
TABLE 66 FRANCE: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (‘000 UNITS) 117
TABLE 67 FRANCE: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (USD MILLION) 117
TABLE 68 GERMANY: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (‘000 UNITS) 118
TABLE 69 GERMANY: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (USD MILLION) 118
TABLE 70 ITALY: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (‘000 UNITS) 119
TABLE 71 ITALY: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (USD MILLION) 119
TABLE 72 U.K.: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (‘000 UNITS) 120
TABLE 73 U.K.: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (USD MILLION) 120
TABLE 74 REST OF EUROPE: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018–2025 (‘000 UNITS) 120
TABLE 75 REST OF EUROPE: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018–2025 (USD MILLION) 121
TABLE 76 NORTH AMERICA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY, 2018–2025 (‘000 UNITS) 123
TABLE 77 NORTH AMERICA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY, 2018–2025 (USD MILLION) 123
TABLE 78 NORTH AMERICA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018–2025 (‘000 UNITS) 123
TABLE 79 NORTH AMERICA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018–2025 (USD MILLION) 124
TABLE 80 CANADA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (‘000 UNITS) 124
TABLE 81 CANADA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (USD MILLION) 124
TABLE 82 MEXICO: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (‘000 UNITS) 125
TABLE 83 MEXICO: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (USD MILLION) 125
TABLE 84 U.S.: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (‘000 UNITS) 126
TABLE 85 U.S.: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (USD MILLION) 126
TABLE 86 ROW: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY,
2018–2025 (‘000 UNITS) 127
TABLE 87 ROW: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY,
2018–2025 (USD MILLION) 127
TABLE 88 ROW: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018–2025 (‘000 UNITS) 128
TABLE 89 ROW: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018-2025(USD MILLION) 128
TABLE 90 BRAZIL: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018-2025(‘000 UNITS) 129
TABLE 91 BRAZIL: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018-2025(USD MILLION) 129
TABLE 92 RUSSIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018-2025(‘000 UNITS) 130
TABLE 93 RUSSIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE,
2018-2025(USD MILLION) 130
TABLE 94 SOUTH AFRICA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (‘000 UNITS) 131
TABLE 95 SOUTH AFRICA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION) 131

LIST OF FIGURES

FIGURE 1 AUGMENTED REALITY AUTOMOTIVE MARKET: RESEARCH DESIGN 21
FIGURE 2 RESEARCH METHODOLOGY MODEL 22
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, & REGION 25
FIGURE 4 GLOBAL LUXURY VEHICLE SALES 2015 VS 2016 27
FIGURE 5 AUGMENTED REALITY AUTOMOTIVE MARKET: BOTTOM-UP APPROACH 30
FIGURE 6 AUGMENTED REALITY AUTOMOTIVE MARKET: TOP DOWN APPROACH 31
FIGURE 7 DATA TRIANGULATION 32
FIGURE 8 AUGMENTED REALITY AUTOMOTIVE MARKET, BY FUNCTION, 2018–2025 (VALUE) 35
FIGURE 9 AUGMENTED REALITY AUTOMOTIVE MARKET, BY SENSOR TECHNOLOGY, 2020 VS 2025 (VALUE) 36
FIGURE 10 AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2020–2025 36
FIGURE 11 AUGMENTED REALITY AUTOMOTIVE MARKET, BY DISPLAY TECHNOLOGIES, 2018-2025 (VALUE) 37
FIGURE 12 AUGMENTED REALITY AUTOMOTIVE MARKET, BY LEVEL OF AUTONOMOUS DRIVING, 2020 (VALUE) 38
FIGURE 13 AUGMENTED REALITY AUTOMOTIVE MARKET, BY ELECTRIC VEHICLE, 2020 VS 2025 (VALUE) 39
FIGURE 14 AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2020 (VALUE) 39
FIGURE 15 ADVANCED AR HUD ESTIMATED TO ACCOUNT FOR THE LARGEST SHARE OF THE AUGMENTED REALITY AUTOMOTIVE MARKET IN 2020 40
FIGURE 16 SENSOR FUSION IS ESTIMATED TO BE THE LARGEST MARKET, IN TERMS OF VALUE, 2020 41
FIGURE 17 NORTH AMERICA ESTIMATED TO BE THE LARGEST AND FASTEST GROWING MARKET DURING THE FORECAST PERIOD 41
FIGURE 18 TFT-LCD IS PROJECTED TO BE THE LARGEST DISPLAY TECHNOLOGY SEGMENT, 2020 VS 2025 42
FIGURE 19 BEV SEGMENT IS PROJECTED TO WITNESS THE HIGHEST GROWTH DURING THE FORECAST PERIOD 2020 VS 2025 42
FIGURE 20 SEMI-AUTONOMOUS VEHICLES SEGMENT PROJECTED TO WITNESS THE HIGHEST GROWTH DURING THE FORECAST PERIOD, 2020 VS 2025 43
FIGURE 21 PASSENGER CAR IS PROJECTED TO BE THE LARGEST SEGMENT OF THE MARKET, 2020 43
FIGURE 22 AUGMENTED REALITY AUTOMOTIVE MARKET: MARKET DYNAMICS 45
FIGURE 23 GLOBAL CONNECTED CAR MARKET, 2016 & 2021 (USD BILLION) 47
FIGURE 24 PROJECTED INCREASING DEMAND FOR CONNECTED CARS, 2015, 2020 & 2025 (PERCENTAGE OF CARS SOLD) 48
FIGURE 25 RECENT INVESTMENTS IN THE AUGMENTED REALITY INDUSTRY – AUTOMOTIVE AND OTHERS 49
FIGURE 26 CONNECTED CAR – ADVANCED AUTOMOTIVE FUNCTIONS 50
FIGURE 27 GLOBAL VEHICLE TELEMATICS MARKET, 2016 - 2022 (USD BILLION) 51
FIGURE 29 INTEGRATION OF SEVERAL ADAS FUNCTIONS IN AR HUD 55
FIGURE 30 AUGMENTED REALITY AUTOMOTIVE MARKET: PORTER’S FIVE FORCES ANALYSIS 56
FIGURE 31 PORTER’S FIVE FORCES ANALYSIS: PRESENCE OF ESTABLISHED GLOBAL PLAYERS INCREASES THE DEGREE OF COMPETITION 57
FIGURE 32 THREAT OF NEW ENTRANTS IS CONSIDERED MEDIUM DUE TO HIGH R&D COST AND CAPITAL INVESTMENT 58
FIGURE 33 THREAT OF SUBSTITUTES IN THE AUTOMOTIVE AUGMENTED REALITY MARKET IS CONSIDERED LOW DUE TO LOW AVAILABILITY OF SUBSTITUTES 59
FIGURE 34 BARGAINING POWER OF SUPPLIERS IN AUGMENTED REALITY AUTOMOTIVE MARKET IS CONSIDERED MEDIUM 60
FIGURE 35 BARGAINING POWER OF BUYERS IN AUGMENTED REALITY AUTOMOTIVE MARKET IS CONSIDERED LOW 61
FIGURE 36 INTENSITY OF COMPETITIVE RIVALRY TO HAVE A MEDIUM IMPACT ON THE AUGMENTED REALITY AUTOMOTIVE MARKET 62
FIGURE 37 MARKET GROWTH PROSPECTIVE: AUGMENTED REALITY AUTOMOTIVE MARKET (2018-2025) 68
FIGURE 38 AUGMENTED REALITY AUTOMOTIVE MARKET, BY FUNCTION, 2020 VS. 2025 (USD MILLION) 69
FIGURE 39 AUGMENTED REALITY AUTOMOTIVE MARKET, BY SENSOR TECHNOLOGY 79
FIGURE 40 AUGMENTED REALITY AUTOMOTIVE MARKET, BY SENSOR TECHNOLOGY, 2020 VS 2025 (USD MILLION) 79
FIGURE 41 AUGMENTED REALITY AUTOMOTIVE MARKET, BY DISPLAY TECHNOLOGY 88
FIGURE 42 AUGMENTED REALITY AUTOMOTIVE MARKET, BY DISPLAY TECHNOLOGY, 2020 VS 2025 (‘000 UNITS) 88
FIGURE 43 AUGMENTED REALITY AUTOMOTIVE MARKET, BY ELECTRIC VEHICLE, 2020 VS. 2025 (‘000 UNITS) 93
FIGURE 44 AUGMENTED REALITY AUTOMOTIVE MARKET, BY LEVEL OF AUTONOMOUS DRIVING 99
FIGURE 45 AUGMENTED REALITY AUTOMOTIVE MARKET, BY LEVEL OF AUTONOMOUS DRIVING, 2020 VS 2025 (‘000 UNITS) 99
FIGURE 46 AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2020 VS 2025 104
FIGURE 47 ASIA-OCEANIA: AUGMENTED REALITY AUTOMOTIVE MARKET SNAPSHOT 107
FIGURE 48 EUROPE: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY, 2020 VS 2025 (‘000 UNITS) 115
FIGURE 49 NORTH AMERICA: AUGMENTED REALITY AUTOMOTIVE MARKET SNAPSHOT 122
FIGURE 50 ROW: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY, 2020 VS 2025 (‘000 UNITS) 127
FIGURE 51 ROBERT BOSCH GMBH: COMPANY SNAPSHOT 133
FIGURE 52 PANASONIC CORPORATION: COMPANY SNAPSHOT 138
FIGURE 53 CONTINENTAL AG: COMPANY SNAPSHOT 142
FIGURE 54 DENSO CORPORATION: COMPANY SNAPSHOT 146
FIGURE 55 VISTEON CORPORATION: COMPANY SNAPSHOT 150
FIGURE 56 NIPPON SEIKI CO., LTD.: COMPANY SNAPSHOT 154
FIGURE 57 PIONEER CORPORATION: COMPANY SNAPSHOT 157
FIGURE 58 YAZAKI CORPORATION: COMPANY SNAPSHOT 160
FIGURE 59 HARMAN INTERNATIONAL INDUSTRIES INC.: COMPANY SNAPSHOT 164
FIGURE 60 GARMIN LTD.: COMPANY SNAPSHOT 167
FIGURE 61 TEXAS INSTRUMENTS INC.: COMPANY SNAPSHOT 171
FIGURE 62 MICROVISION, INC.: COMPANY SNAPSHOT 174

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