Augmented Reality Market by Offering (Hardware (Sensor, Displays & Projectors, Cameras), and Software), Device Type (Head-Mounted, Head-Up, Handheld), Application (Enterprise, Consumer, Commercial, Automotive) and Geography - Global forecast to 2023

Table of Contents

1 INTRODUCTION 15

1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 STUDY SCOPE 16
1.3.1 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19

2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 21
2.1.1.1 Key data from secondary sources 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Primary interviews with experts 21
2.1.2.2 Breakdown of primaries 22
2.1.2.3 Key data from primary sources 22
2.1.3 SECONDARY AND PRIMARY RESEARCH 23
2.1.3.1 Key industry insights 24
2.2 MARKET SIZE ESTIMATION 24
2.2.1 BOTTOM-UP APPROACH 24
2.2.1.1 Approach for capturing the market share by bottom-up analysis (demand side) 25
2.2.2 TOP-DOWN APPROACH 26
2.2.2.1 Approach for capturing the market size by top-down analysis
(supply side) 26
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 27
2.4 RESEARCH ASSUMPTIONS 28

3 EXECUTIVE SUMMARY 29
4 PREMIUM INSIGHTS 34

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE AUGMENTED REALITY MARKET 34
4.2 AUGMENTED REALITY MARKET IN APAC 34
4.3 AUGMENTED REALITY MARKET, BY COUNTRY 35
4.4 AUGMENTED REALITY MARKET, BY APPLICATION 35
4.5 AUGMENTED REALITY MARKET, BY DISPLAY DEVICE TYPE 36

5 MARKET OVERVIEW 37

5.1 INTRODUCTION 38
5.2 HISTORY AND EVOLUTION OF AUGMENTED REALITY TECHNOLOGY 38
5.3 MARKET DYNAMICS 39
5.3.1 DRIVERS 39
5.3.1.1 Increasing demand for AR devices and applications in medical 39
5.3.1.2 Increase in demand for AR in the retail and e-commerce 40
5.3.1.3 Rising investment in the augmented reality market 40
5.3.2 RESTRAINTS 40
5.3.2.1 Limited user interface (UI) affecting the navigation performance of augmented reality applications 40
5.3.2.2 Limited processing power, less storage, and restricted size of memory card in mobile phones 41
5.3.2.3 Varied infrastructure quality of digital network will restrain the growth of AR 41
5.3.3 OPPORTUNITIES 41
5.3.3.1 Increasing demand for augmented reality in architecture 41
5.3.3.2 Opportunity in the enterprise industry 42
5.3.3.3 High growth of travel and tourism industry will boost the growth of the AR market 42
5.3.4 CHALLENGES 42
5.3.4.1 Overcoming social challenges to increase the adoption rate 42
5.3.4.2 Reconfiguration of applications for different platforms 42
5.4 VALUE CHAIN ANALYSIS 43

6 AUGMENTED REALITY MARKET, BY TYPE (QUALITATIVE) 44

6.1 INTRODUCTION 44
6.2 MARKER-BASED AUGMENTED REALITY 44
6.2.1 PASSIVE MARKER 44
6.2.2 ACTIVE MARKER 44
6.3 MARKER-LESS AUGMENTED REALITY 44
6.3.1 MODEL-BASED TRACKING 44
6.3.2 IMAGE PROCESSING-BASED TRACKING 45

7 AUGMENTED REALITY MARKET, BY TECHNOLOGY (QUALITATIVE) 46

7.1 INTRODUCTION 46
7.2 MONITOR-BASED TECHNOLOGY 46
7.2.1 MOBILE AUGMENTED REALITY 46
7.3 NEAR-EYE-BASED TECHNOLOGY 47
 

8 AUGMENTED REALITY MARKET, BY OFFERING 48

8.1 INTRODUCTION 49
8.2 AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT 49
8.2.1 SENSORS 50
8.2.1.1 Accelerometer 50
8.2.1.2 Gyroscope 50
8.2.1.3 Magnetometer 50
8.2.1.4 Proximity Sensor 50
8.2.2 SEMICONDUCTOR COMPONENT 51
8.2.2.1 Controller/processor 51
8.2.2.2 Integrated Circuits 51
8.2.3 DISPLAYS & PROJECTORS 51
8.2.4 POSITION TRACKER 51
8.2.5 CAMERAS 51
8.2.6 OTHERS 52
8.3 AUGMENTED REALITY MARKET, BY SOFTWARE 52
8.3.1 SOFTWARE DEVELOPMENT KITS 52
8.3.2 CLOUD-BASED SERVICES 52
8.3.3 SOFTWARE FUNCTION 54
8.3.3.1 Remote collaboration 54
8.3.3.2 Workflow optimization 54
8.3.3.3 Documentation 55
8.3.3.4 Visualization 55
8.3.3.5 3d modeling 55
8.3.3.6 Navigation 55
8.4 HARDWARE VS. SOFTWARE 55

9 AUGMENTED REALITY MARKET, BY DEVICE TYPE 56

9.1 INTRODUCTION 56
9.2 AUGMENTED REALITY DEVICES 57
9.2.1 HEAD-MOUNTED DISPLAY 57
9.2.2 HEAD-UP DISPLAY 58
9.2.3 HANDHELD DEVICE 59

10 AUGMENTED REALITY MARKET, BY APPLICATION 61

10.1 INTRODUCTION 62
10.2 APPLICATIONS IN AUGMENTED REALITY 63
10.2.1 CONSUMER 63
10.2.1.1 Gaming 66
10.2.1.2 Sports & entertainment 66
10.2.1.2.1 Entertainment applications 66
10.2.1.2.1.1 Museums (Archeology) 66
10.2.1.2.1.2 Theme parks 67
10.2.1.2.1.3 Art gallery and exhibitions 67
10.2.2 COMMERCIAL 67
10.2.2.1 Tourism & sightseeing 70
10.2.2.2 E-learning 70
10.2.2.3 E-commerce and marketing 70
10.2.2.3.1 Jewelry 71
10.2.2.3.2 Beauty and cosmetics 71
10.2.2.3.3 Apparel fitting 71
10.2.2.3.4 Furniture & lighting design 71
10.2.2.3.5 Grocery Shopping 71
10.2.2.3.6 Footwear 72
10.2.3 ENTERPRISE 72
10.2.4 MEDICAL 75
10.2.4.1 Surgery 78
10.2.4.2 Fitness management 79
10.2.4.3 Pharmacy management 79
10.2.4.4 Medical training 79
10.2.5 AEROSPACE & DEFENSE 79
10.2.6 ENERGY 82
10.2.7 AUTOMOTIVE 86
10.2.8 OTHERS 89
10.2.8.1 Agriculture 91
10.2.8.2 Construction 92
10.2.8.3 Transportation and logistics 92
10.2.8.4 Public safety 92
10.2.8.5 Telecom and IT/data centers 92

11 AUGMENTED REALITY MARKET, GEOGRAPHICAL ANALYSIS 93

11.1 INTRODUCTION 94
11.2 NORTH AMERICA 96
11.2.1 US 99
11.2.2 CANADA 99
11.2.3 MEXICO 99
11.3 EUROPE 100
11.3.1 GERMANY 103
11.3.2 FRANCE 103
11.3.3 UK 103
11.3.4 REST OF EUROPE 104
11.4 ASIA PACIFIC 104
11.4.1 CHINA 107
11.4.2 INDIA 107
11.4.3 JAPAN 107
11.4.4 SOUTH KOREA 107
11.4.5 REST OF APAC 108
11.5 REST OF THE WORLD 108
11.5.1 MIDDLE EAST & AFRICA 109
11.5.2 SOUTH AMERICA 109

12 COMPETITIVE LANDSCAPE 110

12.1 INTRODUCTION 110
12.2 COMPETITIVE SCENARIO 112
12.3 AUGMENTED REALITY MARKET (GLOBAL), COMPETITIVE LEADERSHIP MAPPING, 2017 113
12.3.1 VISIONARY LEADERS 114
12.3.2 DYNAMIC DIFFERENTIATORS 114
12.3.3 INNOVATORS 114
12.3.4 EMERGING COMPANIES 114
12.4 BUSINESS STRATEGY EXCELLENCE 115
12.5 STRENGTH OF PRODUCT PORTFOLIO 116
Top 25 Companies analyzed for this study are - Google, Inc., Microsoft Corporation, PTC, Inc., Wikitude GmbH, DAQRI LLC, Zugara, Inc., Blippar, Upskill, Magic Leap, Inc., Osterhout Design Group, Infinity Augmented Reality, Inc., Samsung Electronics Co. Ltd., Atheer, Inc., Apple, Inc., Facebook Corporation, Scope AR, Inglobe Technologies, Embitel Technologies, Jabil Optics, Marxent Labs LLC, Catchoom Technologies, Ubimax GmbH, Eon Reality, Pristine, Inc., Meta Company

13 COMPANY PROFILES 117

(Business Overview, Product Offerings Scorecard, Business Strategies Scorecard, Recent Developments, and Key Relationship)
13.1 INTRODUCTION 117
13.2 GOOGLE, INC. 118
13.3 MICROSOFT CORPORATION 121
13.4 PTC, INC. 124
13.5 WIKITUDE GMBH 127
13.6 MAGIC LEAP, INC. 130
13.7 OSTERHOUT DESIGN GROUP 132
13.8 DAQRI LLC 135
13.9 ZUGARA, INC. 137
13.10 BLIPPAR 139
13.11 UPSKILL 141
13.12 START-UP ECOSYSTEM 143
13.12.1 ATHEER, INC. 143
13.12.2 PRISTINE, INC. 143
13.12.3 MARXENT LABS, LLC 143
13.12.4 INGLOBE TECHNOLOGIES 143
13.12.5 META COMPANY 143
13.13 PROMISING COMPANIES 144
13.13.1 INTEL CORPORATION 144
13.13.2 INFINITY AUGMENTED REALITY, INC. 144
13.13.3 FACEBOOK CORPORATION 144
13.13.4 SAMSUNG ELECTRONICS CO. LTD. 144
*Details on Business Overview, Product Offerings Scorecard, Business Strategies Scorecard, Recent Developments, and Key Relationship might not be captured in case of unlisted companies.
14 APPENDIX 145

LIST OF TABLES

TABLE 1 AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT,
2015–2023 (USD MILLION) 49
TABLE 2 AUGMENTED REALITY SOFTWARE MARKET, BY APPLICATION,
2015–2023 (USD MILLION) 54
TABLE 3 AUGMENTED REALITY MARKET, DEVICE TYPE, 2015–2023 (USD MILLION) 56
TABLE 4 AUGMENTED REALITY HMD MARKET, BY APPLICATION, 2015–2023 (USD MILLION) 57
TABLE 5 AUGMENTED REALITY MARKET, DEVICE TYPE, 2015–2023 (THOUSAND UNITS) 58
TABLE 6 AUGMENTED REALITY HUD MARKET, BY APPLICATION, 2015–2023 (USD MILLION) 59
TABLE 7 AUGMENTED REALITY HANDHELD DEVICE MARKET, BY APPLICATION,
2015–2023 (USD THOUSAND) 60
TABLE 8 AUGMENTED REALITY MARKET, APPLICATION, 2015–2023 (USD BILLION) 62
TABLE 9 AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY DEVICE TYPE, 2015–2023 (USD THOUSAND) 63
TABLE 10 AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY REGION,
2015–2023 (USD MILLION) 64
TABLE 11 NORTH AMERICA AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 64
TABLE 12 EUROPE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION,
BY COUNTRY, 2015–2023 (USD MILLION) 65
TABLE 13 APAC AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 65
TABLE 14 ROW AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 66
TABLE 15 AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY DEVICE TYPE, 2015–2023 (USD THOUSAND) 67
TABLE 16 AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2015–2023 (USD MILLION) 68
TABLE 17 NORTH AMERICA AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 68
TABLE 18 EUROPE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION,
BY COUNTRY, 2015–2023 (USD MILLION) 69
TABLE 19 APAC AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION,
BY COUNTRY, 2015–2023 (USD MILLION) 69
TABLE 20 ROW AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION,
BY COUNTRY, 2015–2023 (USD MILLION) 70
TABLE 21 AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION, BY DEVICE TYPE, 2015–2023 (USD THOUSAND) 72
TABLE 22 AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION, BY REGION, 2015–2023 (USD MILLION) 73
TABLE 23 NORTH AMERICA AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 73
TABLE 24 EUROPE AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION,
BY COUNTRY, 2015–2023 (USD MILLION) 74
TABLE 25 APAC AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION,
BY COUNTRY, 2015–2023 (USD MILLION) 74
TABLE 26 ROW AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 75
TABLE 27 AUGMENTED REALITY MARKET FOR MEDICAL APPLICATION, BY DEVICE TYPE, 2015–2023 (USD THOUSAND) 76
TABLE 28 AUGMENTED REALITY MARKET FOR MEDICAL APPLICATION, BY REGION,
2015–2023 (USD MILLION) 76
TABLE 29 NORTH AMERICA AUGMENTED REALITY MARKET FOR MEDICAL APPLICATION,
BY COUNTRY, 2015–2023 (USD MILLION) 77
TABLE 30 EUROPE AUGMENTED REALITY MARKET FOR MEDICAL APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 77
TABLE 31 APAC AUGMENTED REALITY MARKET FOR MEDICAL APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 78
TABLE 32 ROW AUGMENTED REALITY MARKET FOR MEDICAL APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 78
TABLE 33 AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION,
BY DEVICE TYPE, 2015–2023 (USD THOUSAND) 80
TABLE 34 AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION,
BY REGION, 2015–2023 (USD MILLION) 80
TABLE 35 NORTH AMERICA AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 81
TABLE 36 EUROPE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 81
TABLE 37 APAC AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 82
TABLE 38 ROW AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 82
TABLE 39 AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY DEVICE TYPE, 2015–2023 (USD THOUSAND) 83
TABLE 40 AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY REGION,
2015–2023 (USD MILLION) 84
TABLE 41 NORTH AMERICA AUGMENTED REALITY MARKET FOR ENERGY APPLICATION,
BY COUNTRY, 2015–2023 (USD MILLION) 84
TABLE 42 EUROPE AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 85
TABLE 43 APAC AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 85
TABLE 44 ROW AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 86
TABLE 45 AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY DEVICE TYPE, 2015–2023 (USD THOUSAND) 86
TABLE 46 AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY REGION, 2015–2023 (USD MILLION) 87
TABLE 47 NORTH AMERICA AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 87
TABLE 48 EUROPE AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION,
BY COUNTRY, 2015–2023 (USD MILLION) 88
TABLE 49 APAC AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION,
BY COUNTRY, 2015–2023 (USD MILLION) 88
TABLE 50 ROW AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION,
BY COUNTRY, 2015–2023 (USD MILLION) 89
TABLE 51 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2015–2023 (USD THOUSAND) 89
TABLE 52 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY REGION,
2015–2023 (USD MILLION) 90
TABLE 53 NORTH AMERICA AUGMENTED REALITY MARKET FOR OTHER APPLICATION,
BY COUNTRY, 2015–2023 (USD MILLION) 90
TABLE 54 EUROPE AUGMENTED REALITY MARKET FOR OTHER APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 90
TABLE 55 APAC AUGMENTED REALITY MARKET FOR OTHER APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 91
TABLE 56 ROW AUGMENTED REALITY MARKET FOR OTHER APPLICATION, BY COUNTRY, 2015–2023 (USD MILLION) 91
TABLE 57 AUGMENTED REALITY MARKET, GEOGRAPHY, 2015–2023 (USD BILLION) 95
TABLE 58 NORTH AMERICA AUGMENTED REALITY MARKET, BY APPLICATION,
2015–2023 (USD MILLION) 98
TABLE 59 NORTH AMERICA AUGMENTED REALITY MARKET, BY COUNTRY,
2015–2023 (USD MILLION) 98
TABLE 60 EUROPE AUGMENTED REALITY MARKET, BY APPLICATION,
2015–2023 (USD MILLION) 102
TABLE 61 EUROPE AUGMENTED REALITY MARKET, BY COUNTRY, 2015–2023 (USD MILLION) 102
TABLE 62 APAC AUGMENTED REALITY MARKET, BY APPLICATION,
2015–2023 (USD MILLION) 106
TABLE 63 APAC AUGMENTED REALITY MARKET, BY COUNTRY, 2015–2023 (USD MILLION) 106
TABLE 64 ROW AUGMENTED REALITY MARKET, BY APPLICATION, 2015–2023 (USD MILLION) 108
TABLE 65 ROW AUGMENTED REALITY MARKET, BY COUNTRY, 2015–2023 (USD MILLION) 109
TABLE 66 RANKING OF THE TOP 5 PLAYERS IN THE AUGMENTED REALITY MARKET 111

LIST OF FIGURES

FIGURE 1 MARKETS COVERED 16
FIGURE 2 AUGMENTED REALITY MARKET: RESEARCH DESIGN 19
FIGURE 3 BOTTOM-UP APPROACH TO ARRIVE AT THE MARKET SIZE 25
FIGURE 4 TOP-DOWN APPROACH TO ARRIVE AT THE MARKET SIZE 26
FIGURE 5 DATA TRIANGULATION METHODOLOGY 27
FIGURE 6 ASSUMPTIONS OF THE RESEARCH STUDY 28
FIGURE 7 AUGMENTED REALITY MARKET, 2015–2023 (USD BILLION) 29
FIGURE 8 AUGMENTED REALITY MARKET, BY OFFERING, 2016 VS. 2023 30
FIGURE 9 ENTERPRISE APPLICATION EXPECTED TO WITNESS THE HIGHEST GROWTH IN THE AUGMENTED REALITY MARKET BETWEEN 2017 AND 2023 31
FIGURE 10 NORTH AMERICA HAD THE HIGHEST MARKET SHARE FOR AUGMENTED
REALITY IN 2016 32
FIGURE 11 REGION-WISE MARKET SIZE OF TOP 2 AUGMENTED REALITY APPLICATIONS, 2016 33
FIGURE 12 AUGMENTED REALITY MARKET EXPECTED TO GROW AT A HIGH RATE BETWEEN 2017 AND 2023 34
FIGURE 13 CHINA EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE AUGMENTED REALITY MARKET IN APAC, BY 2023 34
FIGURE 14 AUGMENTED REALITY MARKET IN CHINA TO GROW AT THE HIGHEST RATE BETWEEN 2017 AND 2023 35
FIGURE 15 CONSUMER APPLICATION TO DOMINATE THE AUGMENTED REALITY MARKET DURING THE FORECAST PERIOD 35
FIGURE 16 HEAD-MOUNTED DISPLAYS TO DOMINATE THE AUGMENTED REALITY
MARKET BY 2023 36
FIGURE 17 EVOLUTION OF THE AUGMENTED REALITY TECHNOLOGY 38
FIGURE 18 DEMAND FOR AR APPLICATIONS IN THE MEDICAL AND RETAIL SECTORS WILL DRIVE THE GROWTH OF THE AR MARKET 39
FIGURE 19 VALUE CHAIN ANALYSIS (2016): MAJOR VALUES ARE ADDED DURING RESEARCH & PRODUCT DEVELOPMENT AND MANUFACTURING STAGES 43
FIGURE 20 MARKET FOR DISPLAYS & PROJECTORS EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 49
FIGURE 21 MARKET FOR CONSUMER APPLICATION EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 53
FIGURE 22 MARKET FOR HEAD MOUNTED DISPLAY EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 56
FIGURE 23 MARKET FOR ENTERPRISE APPLICATION EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 62
FIGURE 24 GEOGRAPHIC SNAPSHOT: APAC TO WITNESS THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 94
FIGURE 25 US IS ESTIMATED TO LEAD THE AUGMENTED REALITY MARKET BY 2023 95
FIGURE 26 NORTH AMERICAN AUGMENTED REALITY MARKET OVERVIEW, 2016 97
FIGURE 27 EUROPEAN AUGMENTED REALITY MARKET OVERVIEW, 2016 101
FIGURE 28 APAC AUGMENTED REALITY MARKET OVERVIEW, 2016 105
FIGURE 29 COMPANIES ADOPTED PRODUCT LAUNCHES AND DEVELOPMENTS AS THE KEY GROWTH STRATEGY BETWEEN 2013 AND 2017 110
FIGURE 30 BATTLE FOR MARKET SHARE: PRODUCT LAUNCHES AND DEVELOPMENTS WERE THE KEY STRATEGIES BETWEEN 2013 AND 2017 112
FIGURE 31 COMPETITIVE LEADERSHIP MAPPING 113
FIGURE 32 GEOGRAPHIC REVENUE MIX OF MAJOR PLAYERS 117
FIGURE 33 GOOGLE, INC.: COMPANY SNAPSHOT 118
FIGURE 34 MICROSOFT CORPORATION: COMPANY SNAPSHOT 121
FIGURE 35 PTC INC.: COMPANY SNAPSHOT 124

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