Mobile Marketing Market by Component (Platform and Services), Channel, Organization Size (SMES and Large Enterprises), Vertical (Retail and Ecommerce, Travel and Logistics, Automotive, and Telecom and IT), and Region - Global Forecast to 2024

Table of Contents

1.... INTRODUCTION

1.1             OBJECTIVES OF THE STUDY

1.2             MARKET DEFINITION
1.2.1              INCLUSIONS AND EXCLUSIONS
1.3             MARKET SCOPE
1.3.1              MARKET SEGMENTATION
1.3.2              REGIONS COVERED
1.3.3              YEARS CONSIDERED FOR THE STUDY
1.4             CURRENCY CONSIDERED
1.5             STAKEHOLDERS

2.... RESEARCH METHODOLOGY

2.1             RESEARCH DATA
2.1.1              SECONDARY DATA
2.1.2              PRIMARY DATA
2.1.2.1            BREAKUP OF PRIMARIES
2.1.2.2            KEY INDUSTRY INSIGHTS
2.2             DATA TRIANGULATION
2.3             MARKET SIZE ESTIMATION
2.3.1              TOP-DOWN APPROACH
2.3.2              BOTTOM-UP APPROACH
2.4             MARKET FORECAST
2.5             RESEARCH ASSUMPTIONS
2.6             LIMITATIONS

3.... EXECUTIVE SUMMARY

4.... PREMIUM INSIGHTS

4.1             ATTRACTIVE OPPORTUNITIES IN THE MOBILE MARKETING MARKET
4.2             ASIA PACIFIC MOBILE MARKETING MARKET,  BY COMPONENT AND COUNTRY
4.3             MOBILE MARKETING MARKET: MAJOR COUNTRIES

5.... MARKET OVERVIEW AND INDUSTRY TRENDS

5.1             INTRODUCTION
5.2             MARKET DYNAMICS
5.2.1              DRIVERS
5.2.1.1            POPULARITY OF MOBILE MARKETING WITH INCREASING MOBILE DEVICES
5.2.1.2            HIGH PENETRATION OF MOBILE USERS
5.2.1.3            GROWTH OF SOCIAL MEDIA AND ADVERTISING
5.2.1.4            INCREASED USE OF MOBILE WEB AND MOBILE APPLICATIONS
5.2.2              RESTRAINTS
5.2.2.1            SECURITY AND PRIVACY CONCERNS OVER CONFIDENTIAL DATA
5.2.2.2            COMPLICATION IN IMPLEMENTATION
5.2.3              OPPORTUNITIES
5.2.3.1            EVOLVING NEED FOR AI AND BIG DATA ANALYTICS IN MOBILE MARKETING
5.2.3.2            DIGITAL ENGAGEMENT THROUGH AUGMENTED REALITY AND VR
5.2.3.3            MARKETING THROUGH DIFFERENT SOCIAL MEDIA PLATFORMS
5.2.4              CHALLENGES
5.2.4.1            SELECTION OF RELEVANT MOBILE MARKETING TECHNIQUES AND VENDORS
5.2.4.2            UNDERSTANDING CONSUMER BEHAVIOR
5.3             INDUSTRY TRENDS
5.3.1              TECHNOLOGY INNOVATION, SOCIAL, MOBILE, ANALYTICS,  AND CLOUD
5.3.2              CASE STUDIES
5.3.2.1            CASE STUDY 1: GSN GAMES TAKES MOBILE ENGAGEMENT TO THE NEXT LEVEL USING AIRSHIP
5.3.2.2            CASE STUDY 2: ARNOTTS ENGAGED WITH PÚCA FOR THE CHRISTMAS GIFTS APP WITH MOBILE VOUCHERS
5.3.2.3            CASE STUDY 3: CONDÉ NAST USES ADOBE MARKETING CLOUD TO REACH ITS CORE AUDIENCES AND BOOST REVENUE FOR THE COMPANY AND ADVERTISERS THROUGH OPTIMIZED CONTENT AND EXPERIENCES
5.3.3              REGULATORY IMPLICATIONS
5.3.3.1            MOBILE MARKETING ASSOCIATION
5.3.3.2            FEDERAL TRADE COMMISSION

6.... MOBILE MARKETING MARKET, BY COMPONENT

6.1             INTRODUCTION
6.2             PLATFORM
6.2.1              INCREASING NEED TO ENHANCE MOBILE MARKETING PROCESSES DRIVING THE GROWTH OF MOBILE MARKETING PLATFORM
6.3             SERVICES
6.3.1              GROWING NEED FOR INTEGRATING MOBILE MARKETING PLATFORM WITH OTHER ENTERPRISE BUSINESS APPLICATIONS TO DRIVE THE GROWTH OF MOBILE MARKETING SERVICES

7.... MOBILE MARKETING MARKET, BY CHANNEL

7.1             INTRODUCTION
7.2             MESSAGING
7.3             PUSH NOTIFICATION
7.4             MOBILE EMAIL
7.5             QUICK RESPONSE CODE
7.6             LOCATION-BASED MARKETING
7.7             IN-APP MESSAGING
7.8             MOBILE WEB
7.9             OTHERS

8.... MOBILE MARKETING MARKET, BY ORGANIZATION SIZE

8.1             INTRODUCTION
8.2             SMALL AND MEDIUM-SIZED ENTERPRISES
8.2.1              NEED FOR A COST-EFFECTIVE AND COMPREHENSIVE SOLUTION TO DRIVE THE GROWTH OF MARKET ACROSS SMALL AND MEDIUM-SIZED ENTERPRISES
8.3             LARGE ENTERPRISES
8.3.1              ABILITY TO ADOPT ADVANCED TECHNOLOGIES DRIVING THE GROWTH OF MOBILE MARKETING IN LARGE ENTERPRISES

9.... MOBILE MARKETING MARKET, BY VERTICAL

9.1             INTRODUCTION
9.2             RETAIL AND ECOMMERCE
9.2.1              INCREASED ADOPTION OF SMARTPHONES AND TABLETS AND USAGE OF MOBILE INTERNET OFFER GREAT OPPORTUNITIES TO RETAILERS
9.3             TRAVEL AND LOGISTICS
9.3.1              MOBILE DEVICES OFFER TRAVEL COMPANIES GREAT MARKETING PLATFORM TO ATTRACT AND RETAIN CUSTOMERS AND INCREASE SALES
9.4             AUTOMOTIVE
9.4.1              MOBILE MARKETING OFFERS REAL-TIME AND TWO-WAY COMMUNICATION TO CUSTOMERS
9.5             BANKING, FINANCIAL SERVICES, AND INSURANCE
9.5.1              NEED TO PROMOTE FINANCIAL OFFERINGS DRIVING THE DEMAND FOR MOBILE MARKETING IN THE BFSI VERTICAL
9.6             TELECOM AND IT
9.6.1              ADVENT OF TECHNOLOGICAL ADVANCEMENTS TO BOOST THE ADOPTION OF MOBILE MARKETING SOLUTIONS IN THE TELECOM AND IT VERTICAL
9.7             MEDIA AND ENTERTAINMENT
9.7.1              INCREASED NEED TO ENHANCE CUSTOMER EXPERIENCE DRIVING THE MOBILE MARKETING MARKET GROWTH IN THE MEDIA AND ENTERTAINMENT VERTICAL

9.8             HEALTHCARE
9.8.1              GROWING NEED TO DELIVER PERSONALIZED AND RELEVANT CONTENT TO PROSPECTS DRIVING THE MOBILE MARKETING MARKET GROWTH IN THE HEALTHCARE VERTICAL
9.9             GOVERNMENT
9.9.1              INCREASED USAGE OF SMS COMMUNICATION CHANNEL TO BOOST THE MOBILE MARKETING GROWTH IN THE GOVERNMENT VERTICAL
9.10          OTHERS

10.. MOBILE MARKETING MARKET, BY REGION

10.1          INTRODUCTION
10.2          NORTH AMERICA
10.2.1            UNITED STATES
10.2.1.1          PRESENCE OF MAJOR KEY VENDORS TO DRIVE THE GROWTH OF MOBILE MARKETING MARKET IN THE US
10.2.2            CANADA
10.2.2.1          GROWING ADOPTION OF SMAC TECHNOLOGIES TO DRIVE THE GROWTH OF MOBILE MARKETING MARKET IN CANADA
10.3          EUROPE
10.3.1            UNITED KINGDOM
10.3.1.1          GROWING MULTICHANNEL MARKETING AND TECHNOLOGICAL ADVANCEMENTS TO DRIVE THE GROWTH OF MOBILE MARKETING MARKET IN THE UK
10.3.2            GERMANY
10.3.2.1          GROWING NEED FOR PROVIDING ENHANCED CUSTOMER EXPERIENCE TO DRIVE THE GROWTH OF MOBILE MARKETING MARKET IN GERMANY
10.3.3            REST OF EUROPE
10.4          ASIA PACIFIC
10.4.1            CHINA
10.4.1.1          RISING ADOPTION OF MOBILE DEVICES AND INCREASING INTERNET PENETRATION TO ENCOURAGE ENTERPRISES TO ADOPT MOBILE MARKETING IN CHINA
10.4.2            JAPAN
10.4.2.1          HIGH PENETRATION OF IT HELPS CHANGE CUSTOMER OPINIONS REGARDING MOBILE MARKETING
10.4.3            AUSTRALIA AND NEW ZEALAND
10.4.3.1          RISE IN DIGITALIZATION AMONG ENTERPRISES TO DRIVE THE MOBILE MARKETING MARKET GROWTH IN ANZ
10.4.4            REST OF ASIA PACIFIC
10.5          MIDDLE EAST AND AFRICA
10.5.1            UNITED ARAB EMIRATES
10.5.1.1          RISE IN THE ADOPTION OF CLOUD SERVICES TO DRIVE THE GROWTH OF MOBILE MARKETING MARKET IN THE UAE
10.5.2            SOUTH AFRICA
10.5.2.1          GROWING NEED FOR MAXIMIZING ROI TO DRIVE THE GROWTH OF MOBILE MARKETING MARKET IN SOUTH AFRICA
10.5.3            REST OF MIDDLE EAST AND AFRICA
10.6          LATIN AMERICA
10.6.1            BRAZIL
10.6.1.1          GROWING ADOPTION OF THE INTERNET TO DRIVE THE GROWTH OF MOBILE MARKETING MARKET IN BRAZIL
10.6.2            MEXICO
10.6.2.1          INCREASED AWARENESS AMONG ENTERPRISES TO SMOOTHEN MARKETING ACTIVITIES DRIVING THE GROWTH OF MOBILE MARKETING MARKET IN MEXICO
10.6.3            REST OF LATIN AMERICA

11.. COMPETITIVE LANDSCAPE

11.1          COMPETITIVE LEADERSHIP MAPPING
11.1.1            VISIONARY LEADERS
11.1.2            INNOVATORS
11.1.3            DYNAMIC DIFFERENTIATORS
11.1.4            EMERGING COMPANIES
11.2          STRENGTH OF PRODUCT PORTFOLIO
11.3          BUSINESS STRATEGY EXCELLENCE
11.4          KEY PLAYERS IN THE MOBILE MARKETING MARKET, 2019

12.. COMPANY PROFILES

12.1          AIRSHIP
(BUSINESS OVERVIEW, PLATFORMS OFFERED, RECENT DEVELOPMENTS, AND SWOT ANALYSIS)*
12.2          SWRVE
12.3          VIBES
12.4          ADOBE
12.5          BRAZE
12.6          ACOUSTIC
12.7          LOCALYTICS
12.8          ORACLE
12.9          SALESFORCE
12.10        SAP
12.11        MARKETO
12.12        PYZE
12.13        FOLLOWANALYTICS
12.14        XTREMEPUSH
12.15        IMIMOBILE
12.16        MOENGAGE
12.17        PUNCHH
12.18        SAILTHRU
12.19        LEANPLUM
12.20        NETCORE SOLUTIONS
*DETAILS ON BUSINESS OVERVIEW, PLATFORMS OFFERED, RECENT DEVELOPMENTS, AND SWOT ANALYSIS MIGHT NOT BE CAPTURED IN CASE OF UNLISTED COMPANIES.
12.21        RIGHT-TO-WIN
13.. APPENDIX

LIST OF TABLES

TABLE 1              FACTOR ANALYSIS
TABLE 2              MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 3              PLATFORM: MOBILE MARKETING MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 4              SERVICES: MOBILE MARKETING MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 5              MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE,
2017–2024 (USD MILLION)
TABLE 6              SMALL AND MEDIUM-SIZED ENTERPRISES: MOBILE MARKETING MARKET SIZE, 
BY REGION, 2017–2024 (USD MILLION)
TABLE 7              LARGE ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION, 
2017–2024 (USD MILLION)
TABLE 8              MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 9              RETAIL AND ECOMMERCE: MOBILE MARKETING MARKET SIZE, BY REGION,  2017–2024 (USD MILLION)
TABLE 10            TRAVEL AND LOGISTICS: MOBILE MARKETING MARKET SIZE, BY REGION, 
2017–2024 (USD MILLION)
TABLE 11            AUTOMOTIVE: MOBILE MARKETING MARKET SIZE, BY REGION, 
2017–2024 (USD MILLION)
TABLE 12            BANKING, FINANCIAL SERVICES, AND INSURANCE: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 13            TELECOM AND IT: MOBILE MARKETING MARKET SIZE, BY REGION, 
2017–2024 (USD MILLION)
TABLE 14            MEDIA AND ENTERTAINMENT: MOBILE MARKETING MARKET SIZE, BY REGION,  2017–2024 (USD MILLION)
TABLE 15            HEALTHCARE: MOBILE MARKETING MARKET SIZE, BY REGION, 
2017–2024 (USD MILLION)
TABLE 16            GOVERNMENT: MOBILE MARKETING MARKET SIZE, BY REGION, 
2017–2024 (USD MILLION)
TABLE 17            OTHERS: MOBILE MARKETING MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 18            MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 19            NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 
2017–2024 (USD MILLION)
TABLE 20            NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE,  2017–2024 (USD MILLION)
TABLE 21            NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 
2017–2024 (USD MILLION)
TABLE 22            NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY COUNTRY, 
2017–2024 (USD MILLION)
TABLE 23            NORTH AMERICA: PLATFORM MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION)
TABLE 24            NORTH AMERICA: SERVICES MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION)
TABLE 25            NORTH AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE,
BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 26            NORTH AMERICA: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 
2017–2024 (USD MILLION)
TABLE 27            NORTH AMERICA: RETAIL AND ECOMMERCE MARKET SIZE, BY COUNTRY, 
2017–2024 (USD MILLION)
TABLE 28            NORTH AMERICA: TRAVEL AND LOGISTICS MARKET SIZE, BY COUNTRY, 
2017–2024 (USD MILLION)
TABLE 29            NORTH AMERICA: AUTOMOTIVE MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION)
TABLE 30            NORTH AMERICA: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE,  BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 31            NORTH AMERICA: TELECOM AND IT MARKET SIZE, BY COUNTRY, 
2017–2024 (USD MILLION)
TABLE 32            NORTH AMERICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY COUNTRY,  2017–2024 (USD MILLION)
TABLE 33            NORTH AMERICA: HEALTHCARE MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION)
TABLE 34            NORTH AMERICA: GOVERNMENT MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION)
TABLE 35            NORTH AMERICA: OTHERS MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION)
TABLE 36            UNITED STATES: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 
2017–2024 (USD MILLION)
TABLE 37            UNITED STATES: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE,  2017–2024 (USD MILLION)
TABLE 38            UNITED STATES: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 
2017–2024 (USD MILLION)
TABLE 39            CANADA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 
2017–2024 (USD MILLION)
TABLE 40            CANADA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 
2017–2024 (USD MILLION)
TABLE 41            CANADA: MOBILE MARKETING MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION)
TABLE 42            EUROPE: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 
2017–2024 (USD MILLION)
TABLE 43            EUROPE: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 
2017–2024 (USD MILLION)
TABLE 44            EUROPE: MOBILE MARKETING MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION)
TABLE 45            EUROPE: MOBILE MARKETING MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION)
TABLE 46            EUROPE: PLATFORM MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 47            EUROPE: SERVICES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 48            EUROPE: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY,  2017–2024 (USD MILLION)
TABLE 49            EUROPE: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION)
TABLE 50            EUROPE: RETAIL AND ECOMMERCE MARKET SIZE, BY COUNTRY, 
2017–2024 (USD MILLION)
TABLE 51            EUROPE: TRAVEL AND LOGISTICS MARKET SIZE, BY COUNTRY, 
2017–2024 (USD MILLION)
TABLE 52            EUROPE: AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 53            EUROPE: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE,
BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 54            EUROPE: TELECOM AND IT MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION)
TABLE 55            EUROPE: MEDIA AND ENTERTAINMENT MARKET SIZE, BY COUNTRY, 
2017–2024 (USD MILLION)
TABLE 56            EUROPE: HEALTHCARE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 57            EUROPE: GOVERNMENT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 58            EUROPE: OTHERS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 59            UNITED KINGDOM: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 
2017–2024 (USD MILLION)
TABLE 60            UNITED KINGDOM: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE,  2017–2024 (USD MILLION)
TABLE 61            UNITED KINGDOM: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 
2017–2024 (USD MILLION)
TABLE 62            GERMANY: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 
2017–2024 (USD MILLION)
TABLE 63            GERMANY: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 
2017–2024 (USD MILLION)
TABLE 64            GERMANY: MOBILE MARKETING MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION)
TABLE 65            REST OF EUROPE: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 
2017–2024 (USD MILLION)
TABLE 66            REST OF EUROPE: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE,  2017–2024 (USD MILLION)
TABLE 67            REST OF EUROPE: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 
2017–2024 (USD MILLION)
TABLE 68            ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 
2017–2024 (USD MILLION)
TABLE 69            ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 
2017–2024 (USD MILLION)
TABLE 70            ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 
2017–2024 (USD MILLION)
TABLE 71            ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY COUNTRY, 
2017–2024 (USD MILLION)
TABLE 72            CHINA: MOBILE MARKETING MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION)
TABLE 73            CHINA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 
2017–2024 (USD MILLION)
TABLE 74            CHINA: MOBILE MARKETING MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION)
TABLE 75            JAPAN: MOBILE MARKETING MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION)
TABLE 76            JAPAN: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 
2017–2024 (USD MILLION)
TABLE 77            JAPAN: MOBILE MARKETING MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION)
TABLE 78            AUSTRALIA AND NEW ZEALAND: MOBILE MARKETING MARKET SIZE,
BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 79            AUSTRALIA AND NEW ZEALAND: MOBILE MARKETING MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 80            AUSTRALIA AND NEW ZEALAND: MOBILE MARKETING MARKET SIZE, BY VERTICAL,  2017–2024 (USD MILLION)
TABLE 81            REST OF ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY COMPONENT,  2017–2024 (USD MILLION)
TABLE 82            REST OF ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 83            REST OF ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 
2017–2024 (USD MILLION)
TABLE 84            MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT,  2017–2024 (USD MILLION)
TABLE 85            MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 86            MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL,  2017–2024 (USD MILLION)
TABLE 87            MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY COUNTRY,  2017–2024 (USD MILLION)
TABLE 88            UNITED ARAB EMIRATES: MOBILE MARKETING MARKET SIZE, BY COMPONENT,  2017–2024 (USD MILLION)
TABLE 89            UNITED ARAB EMIRATES: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 90            UNITED ARAB EMIRATES: MOBILE MARKETING MARKET SIZE, BY VERTICAL,  2017–2024 (USD MILLION)
TABLE 91            SOUTH AFRICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 
2017–2024 (USD MILLION)
TABLE 92            SOUTH AFRICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE,  2017–2024 (USD MILLION)
TABLE 93            SOUTH AFRICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 
2017–2024 (USD MILLION)
TABLE 94            REST OF MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE,
BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 95            REST OF MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, 
BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 96            REST OF MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE,
BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 97            LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 
2017–2024 (USD MILLION)
TABLE 98            LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE,  2017–2024 (USD MILLION)
TABLE 99            LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 
2017–2024 (USD MILLION)
TABLE 100          LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY COUNTRY, 
2017–2024 (USD MILLION)
TABLE 101          BRAZIL: MOBILE MARKETING MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION)
TABLE 102          BRAZIL: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 
2017–2024 (USD MILLION)
TABLE 103          BRAZIL: MOBILE MARKETING MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION)
TABLE 104          MEXICO: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 
2017–2024 (USD MILLION)
TABLE 105          MEXICO: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 
2017–2024 (USD MILLION)
TABLE 106          MEXICO: MOBILE MARKETING MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION)
TABLE 107          REST OF LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT,  2017–2024 (USD MILLION)
TABLE 108          REST OF LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 109          REST OF LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL,  2017–2024 (USD MILLION)

LIST OF FIGURES

FIGURE 1            GLOBAL MOBILE MARKETING MARKET: RESEARCH DESIGN
FIGURE 2            MOBILE MARKETING MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
FIGURE 3            MOBILE MARKETING MARKET SIZE, 2019–2024
FIGURE 4            PLATFORM SEGMENT TO LEAD THE MOBILE MARKETING MARKET IN 2019
FIGURE 5            LARGE ENTERPRISES SEGMENT TO HAVE THE FASTEST GROWTH RATE DURING THE FORECAST PERIOD
FIGURE 6            RETAIL AND ECOMMERCE VERTICAL TO LEAD THE MOBILE MARKETING MARKET
IN 2019
FIGURE 7            MOBILE MARKETING MARKET: REGIONAL SNAPSHOT
FIGURE 8            INCREASED USE OF MOBILE WEB AND MOBILE APPLICATIONS TO DRIVE THE MARKET GROWTH DURING THE FORECAST PERIOD
FIGURE 9            PLATFORM SEGMENT AND CHINA TO ACCOUNT FOR THE HIGHEST MARKET SHARES IN ASIA PACIFIC IN 2019
FIGURE 10          AUSTRALIA AND NEW ZEALAND AND CHINA TO GROW AT THE FASTEST GROWTH RATE DURING THE FORECAST PERIOD
FIGURE 11          MOBILE MARKETING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, 
AND CHALLENGES
FIGURE 12          SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 13          LARGE ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 14          TELECOM AND IT VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 15          NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD
FIGURE 16          NORTH AMERICA: MARKET SNAPSHOT
FIGURE 17          ASIA PACIFIC: MARKET SNAPSHOT
FIGURE 18          MOBILE MARKETING MARKET: (GLOBAL) COMPETITIVE LEADERSHIP MAPPING
FIGURE 19          AIRSHIP: SWOT ANALYSIS
FIGURE 20          SWRVE: SWOT ANALYSIS
FIGURE 21          VIBES: SWOT ANALYSIS
FIGURE 22          ADOBE: COMPANY SNAPSHOT
FIGURE 23          ADOBE: SWOT ANALYSIS
FIGURE 24          BRAZE: SWOT ANALYSIS
FIGURE 25          ORACLE: COMPANY SNAPSHOT
FIGURE 26          SALESFORCE: COMPANY SNAPSHOT
FIGURE 27          SAP: COMPANY SNAPSHOT

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