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ソーシャルメディア分析の世界市場:2024年に至る用途別、業界別予測

Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2024

出版元:MarketsandMarketsLinkIcon出版元について
発行年:2019年12月
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【レポート紹介】
ソーシャルメディア分析市場は今後急成長が見込まれ、その世界市場規模は2019年の推計30億ドルから2024年段階では94億ドルに達するとレポートでは予測しています。
当レポートでは、2024年に至るソーシャルメディア分析の世界市場予測(市場規模US$)、コンポーネント別市場(ソフトウェア、サービス各種)、用途別市場(販売/マーケティング管理、顧客体験管理、コンペティティブインテリジェンス、リスク管理/不正検出、公共安全/法執行、その他)、展開モデル別市場(オンプレミス、クラウド)、組織サイズ別市場(中小企業、大企業)、業界別市場(銀行/金融サービス/保険、通信/IT、小売り/eコマース、ヘルスケア/ライフサイエンス、政府/防衛、メディア/エンターテインメント、旅行/ホスピタリティ、その他)、主要国地域別市場など、各種の予測データに基づき市場を展望しています。また市場動向、競合状況、主要企業プロフィールなどの分析も交えて、概略以下の構成でお届けいたします。

【レポート構成概要】
◆ソーシャルメディア分析の世界市場予測2017-2024年
・市場規模(US$)

◆コンポーネント別、市場-2024年
ソフトウェア
サービス
・マネージドサービス
・専門サービス
-トレーニング/教育
-コンサルティング
※(市場規模US$) 

◆用途別、市場-2024年
・販売/マーケティング管理
・顧客体験管理(CXM)
・コンペティティブインテリジェンス
・リスク管理/不正検出
・公共安全/法執行
・その他
※(市場規模US$)

◆展開モデル別、市場-2024年
・オンプレミス
・クラウド
※(市場規模US$) 

◆組織サイズ別、市場-2024年
・中小企業
・大企業
※(市場規模US$) 

◆業界別、市場-2024年
・銀行、金融サービス、保険
・通信、IT
・小売り、eコマース
・ヘルスケア、ライフサイエンス
・政府、防衛
・メディア、エンターテインメント
・旅行、ホスピタリティ
・その他
※(市場規模US$) 

◆主要国地域別市場-2024年
北米
・米国、カナダ
欧州
・英国、フランス、ドイツ
・その他欧州
アジア太平洋
・日本、中国、インド
・オーストラリア/ニュージーランド
・その他アジア太平洋
中南米
・ブラジル、メキシコ
・その他中南米
中東アフリカ
・中東
・アフリカ

※地域別に全セグメントの細分化データ掲載、詳細は目次参照

◆市場分析
・市場ダイナミクス分析(ドライバー、障壁、機会、課題)
・業界動向
・使用事例(業界別)
・競合状況

◆ソーシャルメディア分析の主要企業プロフィール動向
・ORACLE        
・SALESFORCE
・IBM  
・ADOBE          
・SAS INSTITUTE          
・CLARABRIDGE           
・NETBASE      
・DIGIMIND     
・BRANDWATCH                        
・TALKWALKER            
・MELTWATER
・KHOROS       
・CISION           
・SIMPLIFY      
・HOOTSUITE 
(全176頁)



【レポート詳細目次、データ項目一覧は当ページ下を参照ください】

英文詳細目次(table of contents)

【原文詳細目次】

Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2024

Table of Contents

1.... INTRODUCTION

1.1             OBJECTIVES OF THE STUDY
1.2             MARKET DEFINITION
1.2.1              INCLUSIONS AND EXCLUSIONS
1.3             MARKET SCOPE
1.3.1              MARKET SEGMENTATION
1.3.2              REGIONS COVERED.. 19
1.4             YEARS CONSIDERED FOR THE STUDY
1.5             CURRENCY CONSIDERED
1.6             STAKEHOLDERS

2.... RESEARCH METHODOLOGY

2.1             RESEARCH DATA
2.1.1              SECONDARY DATA
2.1.2              PRIMARY DATA
2.1.2.1            BREAKDOWN OF PRIMARY PROFILES
2.1.2.2            KEY INDUSTRY INSIGHTS
2.2             DATA TRIANGULATION
2.3             MARKET SIZE ESTIMATION
2.3.1              TOP-DOWN APPROACH.. 29
2.3.2              BOTTOM-UP APPROACH
2.4             MARKET FORECAST
2.5             COMPETITIVE LEADERSHIP MAPPING METHODOLOGY
2.5.1              VENDOR INCLUSION CRITERIA
2.6             ASSUMPTIONS FOR THE STUDY
2.7             LIMITATIONS OF THE STUDY

3.... EXECUTIVE SUMMARY

4.... PREMIUM INSIGHTS

4.1             ATTRACTIVE MARKET OPPORTUNITIES IN THE SOCIAL MEDIA ANALYTICS MARKET
4.2             SOCIAL MEDIA ANALYTICS MARKET: TOP 3 APPLICATION AREAS
4.3             SOCIAL MEDIA ANALYTICS MARKET: BY INDUSTRY VERTICAL
4.4             SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION AND REGION

5.... MARKET OVERVIEW AND INDUSTRY TRENDS

5.1             MARKET OVERVIEW
5.1.1              INTRODUCTION
5.2             MARKET DYNAMICS
5.2.1              DRIVERS
5.2.1.1            INCREASED FOCUS ON THE MARKET AND COMPETITIVE INTELLIGENCE
5.2.1.2            INCREASING USER ENGAGEMENT OF SOCIAL MEDIA USING SMARTPHONES
5.2.1.3            NEED FOR SOCIAL MEDIA MEASUREMENT TO ENHANCE THE CUSTOMER EXPERIENCE
5.2.2              RESTRAINTS
5.2.2.1            COMPLEXITIES IN THE ANALYTICAL WORKFLOW
5.2.3              OPPORTUNITIES
5.2.3.1            VOLUMINOUS DATA GENERATION THROUGH SOCIAL MEDIA PLATFORMS
5.2.3.2            INCREASING CLOUD ADOPTION TRENDS
5.2.3.3            HIGH ADOPTION RATE OF SOCIAL MEDIA ANALYTICS SOLUTIONS AMONG SMALL AND MEDIUM-SIZED ENTERPRISES
5.2.4              CHALLENGES
5.2.4.1            LACK OF STANDARD MEASURES FOR SOCIAL MEDIA ANALYTICS
5.2.4.2            LACK OF A SINGLE SOLUTION TO MANAGE THE INCREASING UNSTRUCTURED DATA
5.3             INDUSTRY TRENDS
5.3.1              SOCIAL MEDIA ANALYTICS ECOSYSTEM
5.3.2              USE CASES
5.3.2.1            USE CASE 1: BANKING SERVICES
5.3.2.2            USE CASE 2: TELECOMMUNICATIONS AND IT
5.3.2.3            USE CASE 3: HOSPITALITY INDUSTRY
5.3.2.4            USE CASE 4: MEDIA AND ENTERTAINMENT
5.3.2.5            USE CASE 5: ENERGY AND UTILITIES
5.3.2.6            USE CASE 6: HEALTHCARE AND LIFE SCIENCES
5.3.2.7            USE CASE 7: MANUFACTURING
5.3.2.8            USE CASE 8: RETAIL AND ECOMMERCE
5.3.2.9            USE CASE 9: GOVERNMENT AND DEFENSE
5.3.2.10          USE CASE 10: TRANSPORTATION AND LOGISTICS
5.3.3              TECHNOLOGIES IN SOCIAL MEDIA ANALYTICS
5.3.3.1            BIG DATA
5.3.3.2            MACHINE LEARNING
5.3.3.3            NATURAL LANGUAGE PROCESSING


6.... SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT

6.1             INTRODUCTION
6.2             SOFTWARE
6.3             SERVICES
6.3.1              MANAGED SERVICES.. 60
6.3.2              PROFESSIONAL SERVICES
6.3.2.1            TRAINING AND EDUCATION
6.3.2.2            CONSULTING

7.... SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION

7.1             INTRODUCTION
7.2             SALES AND MARKETING MANAGEMENT
7.3             CUSTOMER EXPERIENCE MANAGEMENT
7.4             COMPETITIVE INTELLIGENCE
7.5             RISK MANAGEMENT AND FRAUD DETECTION
7.6             PUBLIC SAFETY AND LAW ENFORCEMENT
7.7             OTHERS

8.... SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODEL

8.1             INTRODUCTION
8.2             ON-PREMISES
8.3             CLOUD

9.... SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE

9.1             INTRODUCTION
9.2             SMALL AND MEDIUM-SIZED ENTERPRISES
9.3             LARGE ENTERPRISES

10.. SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL

10.1          INTRODUCTION
10.2          BANKING, FINANCIAL SERVICES AND INSURANCE
10.3          TELECOMMUNICATIONS AND IT
10.4          RETAIL AND ECOMMERCE
10.5          HEALTHCARE AND LIFE SCIENCES
10.6          GOVERNMENT AND DEFENSE
10.7          MEDIA AND ENTERTAINMENT
10.8          TRAVEL AND HOSPITALITY
10.9          OTHERS

11.. SOCIAL MEDIA ANALYTICS MARKET, BY REGION

11.1          INTRODUCTION
11.2          NORTH AMERICA
11.2.1            UNITED STATES
11.2.2            CANADA
11.3          EUROPE
11.3.1            UNITED KINGDOM
11.3.2            FRANCE
11.3.3            GERMANY
11.3.4            REST OF EUROPE
11.4          ASIA PACIFIC
11.4.1            AUSTRALIA AND NEW ZEALAND
11.4.2            CHINA
11.4.3            INDIA
11.4.4            JAPAN
11.4.5            REST OF ASIA PACIFIC
11.5          LATIN AMERICA
11.5.1            BRAZIL
11.5.2            MEXICO
11.5.3            REST OF LATIN AMERICA
11.6          MIDDLE EAST AND AFRICA
11.6.1            MIDDLE EAST
11.6.2            AFRICA

12.. COMPETITIVE LANDSCAPE

12.1          COMPETITIVE LEADERSHIP MAPPING
12.1.1            VISIONARY LEADERS
12.1.2            INNOVATORS
12.1.3            DYNAMIC DIFFERENTIATORS
12.1.4            EMERGING COMPANIES

13.. COMPANY PROFILES

(BUSINESS OVERVIEW, PRODUCTS OFFERED, RECENT DEVELOPMENTS, MNM VIEW, SWOT ANALYSIS)*
13.1          INTRODUCTION
13.2          ORACLE
13.3          SALESFORCE
13.4          IBM
13.5          ADOBE
13.6          SAS INSTITUTE
13.7          CLARABRIDGE
13.8          NETBASE
13.9          DIGIMIND
13.10        BRANDWATCH
13.11        TALKWALKER
13.12        MELTWATER
13.13        KHOROS
13.14        CISION
13.15        SIMPLIFY360
13.16        HOOTSUITE
13.17        SOCIAL MEDIA ANALYTICS SOLUTION OFFERED BY SOCIAL MEDIA CHANNELS
*BUSINESS OVERVIEW, PRODUCTS OFFERED, RECENT DEVELOPMENTS, MNM VIEW, SWOT ANALYSIS MIGHT NOT BE CAPTURED IN CASE OF UNLISTED COMPANIES.
14.. APPENDIX

LIST OF TABLES

TABLE 1              UNITED STATES DOLLAR EXCHANGE RATE, 2015–2018
TABLE 2              FACTOR ANALYSIS
TABLE 3              EVALUATION CRITERIA
TABLE 4              SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH RATE,
2017–2024 (USD MILLION, Y-O-Y %)
TABLE 5              SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION)
TABLE 6              SOFTWARE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 7              SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
TABLE 8              SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 9              MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 10            SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE,
2017–2024 (USD MILLION)
TABLE 11            PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 12            TRAINING AND EDUCATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 13            CONSULTING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 14            SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2017–2024 (USD MILLION)
TABLE 15            SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 16            CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 17            COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 18            RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 19            PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 20            OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 21            SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2017–2024 (USD MILLION)
TABLE 22            ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 23            CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 24            SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2017–2024 (USD MILLION)
TABLE 25            SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 26            LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 27            SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,
2017–2024 (USD MILLION)
TABLE 28            BANKING, FINANCIAL SERVICES AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 29            TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION)
TABLE 30            RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 31            HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION)
TABLE 32            GOVERNMENT AND DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION)
TABLE 33            MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION)
TABLE 34            TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 35            OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)
TABLE 36            SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 37            NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 38            NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2017–2024 (USD MILLION)
TABLE 39            NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
TABLE 40            NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)
TABLE 41            NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
TABLE 42            NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 43            NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
TABLE 44            NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION)
TABLE 45            UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION)
TABLE 46            UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2017–2024 (USD MILLION)
TABLE 47            UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
TABLE 48            UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2017–2024 (USD MILLION)
TABLE 49            UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
TABLE 50            UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 51            UNITED STATES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
TABLE 52            CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION)
TABLE 53            CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2017–2024 (USD MILLION)
TABLE 54            CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
TABLE 55            CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2017–2024 (USD MILLION)
TABLE 56            CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
TABLE 57            CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2017–2024 (USD MILLION)
TABLE 58            CANADA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,
2017–2024 (USD MILLION)
TABLE 59            EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION)
TABLE 60            EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2017–2024 (USD MILLION)
TABLE 61            EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
TABLE 62            EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2017–2024 (USD MILLION)
TABLE 63            EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
TABLE 64            EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2017–2024 (USD MILLION)
TABLE 65            EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,
2017–2024 (USD MILLION)
TABLE 66            EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION)
TABLE 67            UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 68            UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2017–2024 (USD MILLION)
TABLE 69            UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
TABLE 70            UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)
TABLE 71            UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
TABLE 72            UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 73            FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION)
TABLE 74            FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2017–2024 (USD MILLION)
TABLE 75            FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
TABLE 76            FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2017–2024 (USD MILLION)
TABLE 77            FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
TABLE 78            FRANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2017–2024 (USD MILLION)
TABLE 79            GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION)
TABLE 80            GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2017–2024 (USD MILLION)
TABLE 81            GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
TABLE 82            GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2017–2024 (USD MILLION)
TABLE 83            GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
TABLE 84            GERMANY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 85            ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION)
TABLE 86            ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2017–2024 (USD MILLION)
TABLE 87            ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
TABLE 88            ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY APPLICATION, 2017–2024 (USD MILLION)
TABLE 89            ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
TABLE 90            ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 91            ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
TABLE 92            ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION)
TABLE 93            LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION)
TABLE 94            LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2017–2024 (USD MILLION)
TABLE 95            LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
TABLE 96            LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY APPLICATION, 2017–2024 (USD MILLION)
TABLE 97            LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
TABLE 98            LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 99            LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
TABLE 100          LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION)
TABLE 101          MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 102          MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY SERVICE, 2017–2024 (USD MILLION)
TABLE 103          MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION)
TABLE 104          MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY APPLICATION, 2017–2024 (USD MILLION)
TABLE 105          MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
TABLE 106          MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 107          MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
TABLE 108          MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY COUNTRY, 2017–2024 (USD MILLION)

LIST OF FIGURES

FIGURE 1            SOCIAL MEDIA ANALYTICS MARKET: RESEARCH DESIGN
FIGURE 2            BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION,
AND REGION
FIGURE 3            MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 1 (SUPPLY SIDE): REVENUE OF PRODUCTS/SOLUTIONS/SERVICES OF SOCIAL
MEDIA ANALYTICS MARKET
FIGURE 4            MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1— BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL PRODUCTS/ SOLUTIONS/ SERVICES OF SOCIAL MEDIA ANALYTICS MARKET
FIGURE 5            MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2—BOTTOM-UP
(DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND
THEIR AVERAGE SELLING PRICE
FIGURE 6            SOCIAL MEDIA ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
FIGURE 7            SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY COMPONENT
FIGURE 8            SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY SERVICE
FIGURE 9            SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY PROFESSIONAL SERVICE
FIGURE 10          SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY DEPLOYMENT MODEL
FIGURE 11          SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY ORGANIZATION SIZE
FIGURE 12          SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY APPLICATION
FIGURE 13          SOCIAL MEDIA ANALYTICS MARKET INVESTMENT SCENARIO
FIGURE 14          SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY REGION
FIGURE 15          INCREASED FOCUS ON THE MARKET AND NEED FOR COMPETITIVE INTELLIGENCE TO DRIVE THE OVERALL GROWTH OF THE SOCIAL MEDIA ANALYTICS MARKET DURING THE FORECAST PERIOD   39
FIGURE 16          SALES AND MARKETING MANAGEMENT SEGMENT TO HOLD THE HIGHEST MARKET SHARE IN 2019
FIGURE 17          MEDIA AND ENTERTAINMENT INDUSTRY VERTICAL TO HOLD THE HIGHEST MARKET SHARE IN 2019
FIGURE 18          SALES AND MARKETING MANAGEMENT SEGMENT AND NORTH AMERICA REGION TO ACCOUNT FOR THE HIGHEST SHARES IN THE GLOBAL SOCIAL MEDIA ANALYTICS MARKET IN 2019
FIGURE 19          SOCIAL MEDIA ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES
FIGURE 20          REGION-WISE SOCIAL MEDIA PENETRATION (%)
FIGURE 21          IMPACT OF NEGATIVE EXPERIENCE (%)
FIGURE 22          TOTAL NUMBER OF SOCIAL MEDIA USERS WORLDWIDE (2010–2016)
FIGURE 23          SOCIAL MEDIA ANALYTICS ARCHITECTURE
FIGURE 24          SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 25          MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 26          TRAINING AND EDUCATION SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 27          COMPETITIVE INTELLIGENCE SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 28          CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 29          SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 30          HEALTHCARE AND LIFE SCIENCES INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 31          ASIA PACIFIC TO HAVE THE HIGHEST CAGR IN THE SOCIAL MEDIA ANALYTICS MARKET DURING THE FORECAST PERIOD
FIGURE 32          INDIA TO HAVE THE HIGHEST CAGR IN THE SOCIAL MEDIA ANALYTICS MARKET DURING THE FORECAST PERIOD
FIGURE 33          ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 34          NORTH AMERICA: MARKET SNAPSHOT
FIGURE 35          RISK MANAGEMENT ANF FRAUD DETECTION SEGMENT TO GROW AT THE HIGHEST CAGR IN NORTH AMERICA DURING THE FORECAST PERIOD
FIGURE 36          PUBLIC SAFETY AND LAW ENFORCEMENT SEGMENT TO GROW AT THE HIGHEST CAGR IN EUROPE DURING THE FORECAST PERIOD
FIGURE 37          ASIA PACIFIC: MARKET SNAPSHOT
FIGURE 38          COMPETITIVE INTELLIGENCE SEGMENT TO GROW AT THE HIGHEST CAGR IN
ASIA PACIFIC DURING THE FORECAST PERIOD
FIGURE 39          COMPETITIVE INTELLIGENCE SEGMENT TO GROW AT THE HIGHEST CAGR IN
LATIN AMERICA DURING THE FORECAST PERIOD
FIGURE 40          COMPETITIVE INTELLIGENCE SEGMENT TO GROW AT THE HIGHEST CAGR IN MIDDLE EAST AND AFRICA DURING THE FORECAST PERIOD
FIGURE 41          SOCIAL MEDIA ANALYTICS MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2019
FIGURE 42          ORACLE: COMPANY SNAPSHOT
FIGURE 43          ORACLE: SWOT ANALYSIS
FIGURE 44          SALESFORCE: COMPANY SNAPSHOT
FIGURE 45          SALESFORCE: SWOT ANALYSIS
FIGURE 46          IBM: COMPANY SNAPSHOT
FIGURE 47          IBM: SWOT ANALYSIS
FIGURE 48          ADOBE: COMPANY SNAPSHOT
FIGURE 49          ADOBE: SWOT ANALYSIS
FIGURE 50          SAS INSTITUTE: COMPANY SNAPSHOT
FIGURE 51          SAS INSTITUTE: SWOT ANALYSIS



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