Augmented Reality Market by Offering (Hardware (Sensor, Displays & Projectors, Cameras), Software), Device Type (Head-mounted, Head-up), Application (Enterprise, Consumer, Commercial, Healthcare, Automotive), and Region - Global Forecast to 2024

Table of Contents

1.... INTRODUCTION

1.1             OBJECTIVES OF THE STUDY
1.2             MARKET DEFINITION AND SCOPE
1.3             INCLUSIONS AND EXCLUSIONS
1.4             STUDY SCOPE
1.4.1              MARKETS COVERED.. 22
1.4.2              YEARS CONSIDERED FOR THE STUDY
1.5             CURRENCY
1.6             PACKAGE SIZE
1.7             STAKEHOLDERS

2.... RESEARCH METHODOLOGY

2.1             RESEARCH DATA
2.1.1              SECONDARY DATA
2.1.1.1            KEY DATA FROM SECONDARY SOURCES
2.1.2              PRIMARY DATA
2.1.2.1            BREAKDOWN OF PRIMARIES
2.1.2.2            KEY INDUSTRY INSIGHTS
2.2             MARKET SIZE ESTIMATION
2.2.1              BOTTOM-UP APPROACH
2.2.1.1            APPROACH FOR CAPTURING MARKET SHARE BY BOTTOM-UP ANALYSIS
(DEMAND SIDE)
2.2.2              TOP-DOWN APPROACH.. 31
2.2.2.1            APPROACH FOR CAPTURING MARKET SHARE BY TOP-DOWN ANALYSIS
(SUPPLY SIDE)
2.3             MARKET BREAKDOWN AND DATA TRIANGULATION
2.4             RESEARCH ASSUMPTIONS

3.... EXECUTIVE SUMMARY

4.... PREMIUM INSIGHTS

4.1             ATTRACTIVE OPPORTUNITIES IN AUGMENTED REALITY MARKET
4.2             AUGMENTED REALITY MARKET IN APAC, BY APPLICATION AND COUNTRY
4.3             AUGMENTED REALITY MARKET: DEVELOPED VS. DEVELOPING MARKETS,
2018 AND 2024 (USD MILLION)
4.4             AUGMENTED REALITY MARKET: MAJOR COUNTRIES
4.5             AUGMENTED REALITY MARKET: MAJOR APPLICATIONS

5.... MARKET OVERVIEW

5.1             INTRODUCTION
5.2             HISTORY AND EVOLUTION OF AUGMENTED REALITY TECHNOLOGY
5.3             MARKET DYNAMICS
5.3.1              DRIVERS
5.3.1.1            INCREASING DEMAND FOR AR DEVICES AND APPLICATIONS IN HEALTHCARE
5.3.1.2            GROWING DEMAND FOR AR IN RETAIL AND E-COMMERCE SECTORS
5.3.1.3            RISING INVESTMENTS IN AUGMENTED REALITY MARKET
5.3.2              RESTRAINTS
5.3.2.1            SECURITY AND PRIVACY ISSUES ASSOCIATED WITH AUGMENTED REALITY
5.3.2.2            EXCESSIVE USAGE OF AUGMENTED REALITY CAN INCUR HEALTH ISSUES
5.3.3              OPPORTUNITIES
5.3.3.1            PARTNERSHIPS BETWEEN TELECOM PLAYERS AND AR MANUFACTURERS TO REDUCE LATENCY TO IMPERCEPTIBLE LEVELS
5.3.3.2            INCREASING DEMAND FOR AUGMENTED REALITY IN ARCHITECTURE
5.3.3.3            OPPORTUNITIES IN ENTERPRISE APPLICATIONS
5.3.3.4            HIGH GROWTH OF TRAVEL & TOURISM INDUSTRY
5.3.4              CHALLENGES
5.3.4.1            DISPLAY LATENCY AND LIMITED FIELD OF VIEW
5.3.4.2            OVERCOMING SOCIAL CHALLENGES TO INCREASE ADOPTION RATE
5.3.4.3            RECONFIGURATION OF APPLICATIONS FOR DIFFERENT PLATFORMS
5.4             WEB AR
5.5             AUGMENTED REALITY IS GAINING MOMENTUM FOR RUGGED DISPLAY APPLICATIONS
5.6             AUGMENTED REALITY TECHNOLOGIES
5.6.1              MONITOR-BASED TECHNOLOGY
5.6.2              MOBILE AUGMENTED REALITY
5.6.3              NEAR-EYE-BASED TECHNOLOGY
5.7             VALUE CHAIN ANALYSIS

6.... AUGMENTED REALITY MARKET, BY OFFERING

6.1             INTRODUCTION
6.2             AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT
6.2.1              SENSORS
6.2.1.1            SENSORS ARE WIDELY USED IN AR DEVICES FOR DETECTING MOTION, VELOCITY, MAGNETIC FIELD, AND OBJECT PRESENCE
6.2.1.1.1            ACCELEROMETERS
6.2.1.1.2            GYROSCOPES
6.2.1.1.3            MAGNETOMETERS
6.2.1.1.4            PROXIMITY SENSORS
6.2.2              SEMICONDUCTOR COMPONENTS
6.2.2.1            CONTROLLER IS THE MOST IMPORTANT COMPONENT OF AR DEVICES
6.2.2.1.1            CONTROLLERS/PROCESSORS
6.2.2.1.2            INTEGRATED CIRCUITS
6.2.3              DISPLAYS & PROJECTORS
6.2.3.1            DISPLAYS & PROJECTORS HOLD THE MAJOR SHARE OF AUGMENTED REALITY MARKET
6.2.4              POSITION TRACKERS.. 61
6.2.4.1            POSITION TRACKERS ARE USED TO MAINTAIN ACCURACY IN AUGMENTED REALITY DEVICES
6.2.5              CAMERAS
6.2.5.1            CAMERAS ARE CRUCIAL COMPONENTS TO MEASURE DEPTH AND AMPLITUDE OF OBJECTS
6.2.6              OTHERS
6.2.6.1            OTHER COMPONENTS INCLUDE COMPUTERS/VIDEO GENERATORS AND COMBINERS
6.3             AUGMENTED REALITY MARKET, BY SOFTWARE
6.3.1              SOFTWARE DEVELOPMENT KITS
6.3.1.1            SDKS ARE USED FOR DEPLOYING AR SOLUTIONS FOR SPECIFIC REQUIREMENTS AND FRAMEWORKS
6.3.2              CLOUD-BASED SERVICES
6.3.2.1            EMERGENCE OF MOBILE DEVICES WITH AR CAPABILITIES DRIVES THE NEED FOR CLOUD-BASED AR SERVICES
6.3.3              SOFTWARE FUNCTIONS
6.3.3.1            WORKFLOW OPTIMIZATION AND REMOTE COLLABORATION ARE THE MOST TRENDING SOLUTIONS OF AUGMENTED REALITY
6.3.3.1.1            REMOTE COLLABORATION
6.3.3.1.2            WORKFLOW OPTIMIZATION
6.3.3.1.3            DOCUMENTATION
6.3.3.1.4            VISUALIZATION
6.3.3.1.5            3D MODELING
6.3.3.1.6            NAVIGATION

7.... AUGMENTED REALITY MARKET, BY DEVICE TYPE

7.1             INTRODUCTION
7.2             AUGMENTED REALITY DEVICES
7.2.1              HEAD-MOUNTED DISPLAYS
7.2.1.1            AR SMART GLASSES
7.2.1.1.1            AR SMART GLASSES ARE WIDELY ADOPTED ACROSS COMPANIES TO IMPROVE WORK EFFICIENCY
7.2.1.2            SMART HELMETS
7.2.1.2.1            SMART HELMETS ARE WIDELY ADOPTED IN CONSTRUCTION SECTOR TO OPTIMIZE WORKFLOW
7.2.2              HEAD-UP DISPLAYS.. 71
7.2.2.1            HEAD-UP DISPLAY DEVICES ARE ANTICIPATED TO COMMERCIALIZE IN 2020.. 71

8.... AUGMENTED REALITY MARKET, BY TYPE

8.1             INTRODUCTION
8.2             MARKER-BASED AUGMENTED REALITY
8.2.1              PASSIVE MARKER
8.2.1.1            PASSIVE MARKER IS MOST WIDELY USED MARKER-BASED AUGMENTED REALITY
8.2.2              ACTIVE MARKER
8.2.2.1            ACTIVE MARKER USES LED TO TRACK OBJECTS
8.3             MARKER-LESS AUGMENTED REALITY
8.3.1              MODEL-BASED TRACKING
8.3.1.1            MODEL-BASED TRACKING DEPENDS ON CAMERA MOVEMENT
8.3.2              IMAGE PROCESSING-BASED TRACKING
8.3.2.1            IMAGE PROCESSING-BASED TRACKING DEPLOYS AN OPTICAL SCANNER OR A CAMERA FOR IMAGE PROCESSING
8.4             ANCHOR-BASED
8.4.1              GOOGLE ARCORE DEPLOYS ANCHOR-BASED AR TO OVERLAY VIRTUAL IMAGES IN REAL SPACE

9.... AUGMENTED REALITY MARKET, BY APPLICATION

9.1             INTRODUCTION
9.2             APPLICATIONS OF AUGMENTED REALITY
9.2.1              CONSUMER
9.2.1.1            GAMING
9.2.1.1.1            AUGMENTED REALITY ENHANCES INTERACTIVITY IN GAMING AND PROVIDES A MORE IMMERSIVE EXPERIENCE TO GAMERS
9.2.1.2            SPORTS & ENTERTAINMENT
9.2.1.2.1            ENTERTAINMENT APPLICATIONS
9.2.1.2.1.1        MUSEUMS (ARCHAEOLOGY)
9.2.1.2.1.1.1     AUGMENTED REALITY ENHANCES THE VIEWING EXPERIENCE OF VISITORS IN ARCHEOLOGICAL MONUMENTS AND MUSEUMS
9.2.1.2.1.2        THEME PARKS
9.2.1.2.1.2.1     AUGMENTED REALITY ENHANCES THE INTERACTIVITY OF THEME PARKS
9.2.1.2.1.3        ART GALLERIES AND EXHIBITIONS
9.2.1.2.1.3.1     AUGMENTED REALITY ENHANCES ARTISTIC VISUALIZATION AND PROVIDES IMMERSIVE EXPERIENCE TO VISITORS
9.2.2              COMMERCIAL
9.2.2.1            RETAIL & E-COMMERCE
9.2.2.1.1            JEWELRY
9.2.2.1.1.1        AUGMENTED REALITY ENABLES CONSUMERS TO TRY BEFORE THEY BUY AND IMPROVISE CONSUMER BUYING EXPERIENCE
9.2.2.1.2            BEAUTY AND COSMETICS
9.2.2.1.2.1        VIRTUAL TESTING OF COSMETIC PRODUCTS IS THE KEY DRIVER FOR AUGMENTED REALITY MARKET IN BEAUTY AND COSMETICS
9.2.2.1.3            APPAREL FITTING
9.2.2.1.3.1        VIRTUAL TRIAL ROOM IS GAINING CONSUMER ATTENTION
9.2.2.1.4            GROCERY SHOPPING
9.2.2.1.4.1        AUGMENTED REALITY PROVIDES PERSONALIZED PRODUCT TIPS IN GROCERY APPLICATION
9.2.2.1.5            FOOTWEAR
9.2.2.1.5.1        VIRTUAL TRY BEFORE YOU BUY FEATURE DRIVES GROWTH OF AUGMENTED REALITY MARKET IN FOOTWEAR
9.2.2.1.6            FURNITURE & LIGHTING DESIGN
9.2.2.1.6.1        REDUCED PRODUCT EXCHANGE RATE THROUGH AUGMENTED REALITY DRIVES THE GROWTH OF AUGMENTED REALITY MARKET IN FURNITURE & LIGHTING DESIGN
9.2.3              TRAVEL & TOURISM
9.2.3.1            AUGMENTED REALITY PLAYS A CRUCIAL ROLE IN ENHANCING TRAVELING EXPERIENCE
9.2.4              E-LEARNING
9.2.4.1            AUGMENTED REALITY INCREASES STUDENT’S INTERACTION AND ENHANCES LEARNING EXPERIENCE
9.2.5              ENTERPRISE
9.2.5.1            AUGMENTED REALITY AIDS ENTERPRISES IN PROVIDING BETTER TRAINING BY VISUALIZING CONTENT
9.2.6              HEALTHCARE
9.2.6.1            SURGERY
9.2.6.1.1            AUGMENTED HEALTHCARE APPS CAN HELP SAVE LIVES AND TREAT PATIENTS SEAMLESSLY IRRESPECTIVE OF SEVERITY OF ISSUE
9.2.6.2            FITNESS MANAGEMENT
9.2.6.2.1            AUGMENTED REALITY ADDS INTERACTIVITY AND FUN TO WORKOUTS
9.2.6.3            PATIENT CARE MANAGEMENT
9.2.6.3.1            REMOTE CONSULTING FEATURE DRIVES GROWTH OF AUGMENTED REALITY FOR PATIENT CARE MANAGEMENT
9.2.6.4            PHARMACY MANAGEMENT
9.2.6.4.1            BETTER SCHEDULING FLOW OF MEDICINE REQUIREMENT DRIVES GROWTH OF AUGMENTED REALITY IN PHARMACY MANAGEMENT
9.2.6.5            MEDICAL TRAINING AND EDUCATION
9.2.6.5.1            AUGMENTED REALITY ENRICHES LEARNING EXPERIENCE AND AMPLIFIES INTERACTIVITY
9.2.6.6            OTHERS
9.2.6.6.1            AR HELPS RADIOLOGISTS TO PERCEIVE 3D IMAGE DATA MORE PRECISELY FOR INTERVENTIONAL AND DIAGNOSTIC RADIOLOGY
9.2.7              AEROSPACE & DEFENSE
9.2.7.1            AR IS BEING USED TO GAIN COMPETITIVE ADVANTAGE OVER ENEMIES
9.2.8              ENERGY
9.2.8.1            GROWING NEED TO IMPROVE SAFETY IN OIL & GAS SECTOR DRIVES AUGMENTED REALITY MARKET IN ENERGY
9.2.9              AUTOMOTIVE
9.2.9.1            EMERGENCE OF ADAS DRIVES DEMAND FOR AR-BASED HUD TECHNOLOGY

9.2.10            OTHERS
9.2.10.1          AGRICULTURE
9.2.10.1.1          AUGMENTED REALITY ASSISTS FARMERS IN IMPLEMENTING NEW TECHNIQUES WITH BETTER LEARNING EXPERIENCE
9.2.10.2          CONSTRUCTION
9.2.10.2.1          3D MODELS REQUIRED FOR CONSTRUCTION PROJECTS CAN BE BETTER ILLUSTRATED WITH AUGMENTED REALITY
9.2.10.3          TRANSPORTATION & LOGISTICS
9.2.10.3.1          AR TECHNOLOGY IS WIDELY ADOPTED IN TRANSPORTATION & LOGISTICS SECTOR TO DOCUMENT TRADING ACTIVITIES
9.2.10.4          PUBLIC SAFETY
9.2.10.4.1          AUGMENTED REALITY-BASED 3D MAPS AID POLICE PERSONNEL TO ENHANCE PUBLIC SAFETY
9.2.10.5          TELECOM/IT DATA CENTERS
9.2.10.5.1          REQUIREMENT OF ADVANCED NETWORK INFRASTRUCTURE IN TELECOM/IT DATA CENTERS WOULD HELP DRIVE AR SOFTWARE MARKET FOR THIS VERTICAL

10.. GEOGRAPHIC ANALYSIS

10.1          INTRODUCTION
10.2          NORTH AMERICA
10.2.1            US
10.2.1.1          US HOLDS LARGEST SHARE OF NORTH AMERICAN AUGMENTED REALITY MARKET. 123
10.2.2            CANADA
10.2.2.1          GROWING DEMAND FOR AUGMENTED REALITY IN HOSPITALITY SECTOR IS MAJOR DRIVER FOR GROWTH OF CANADA AUGMENTED REALITY MARKET
10.2.3            MEXICO
10.2.3.1          EMERGENCE OF INDUSTRIES IN MEXICO DRIVES MEXICAN AUGMENTED REALITY MARKET
10.3          EUROPE
10.3.1            GERMANY
10.3.1.1          GERMAN AUGMENTED REALITY MARKET TO GROW AT HIGHEST CAGR IN EUROPE
10.3.2            FRANCE
10.3.2.1          HIGH SPENDING ON DIGITAL ADVERTISING IS THE MAJOR FACTOR DRIVING FRANCE AUGMENTED REALITY MARKET
10.3.3            UK
10.3.3.1          LONDON HAS THE MAXIMUM NUMBER OF AR AND VR COMPANIES IN UK
10.3.4            REST OF EUROPE
10.3.4.1          INFLOW OF TECHNOLOGY AND PRODUCTS FROM COUNTRIES SUCH AS GERMANY, THE UK, AND FRANCE WOULD HELP DRIVE AR MARKET IN REST OF EUROPE
10.4          ASIA PACIFIC
10.4.1            CHINA
10.4.1.1          CHINA TO DOMINATE AR MARKET IN APAC DURING FORECAST PERIOD
10.4.2            INDIA
10.4.2.1          SEVERAL AUGMENTED REALITY STARTUPS ARE MUSHROOMING IN INDIA
10.4.3            JAPAN
10.4.3.1          INCREASE IN PROCESS AUTOMATION ACROSS MANUFACTURING SECTOR IS ANTICIPATED TO BOOST AR MARKET IN JAPAN
10.4.4            SOUTH KOREA
10.4.4.1          EMERGENCE OF DIGITALIZATION OF GROCERY STORES PROPELS AR MARKET IN SOUTH KOREA
10.4.5            REST OF APAC
10.4.5.1          HIGH GDP PER CAPITA WOULD HELP DRIVE GROWTH OF CONSUMER AND COMMERCIAL APPLICATIONS OF AR IN REST OF APAC
10.5          REST OF THE WORLD
10.5.1            MIDDLE EAST & AFRICA
10.5.1.1          GROWING NEED FOR BETTER HEALTHCARE SOLUTIONS DRIVES DEMAND FOR AUGMENTED REALITY DEVICES IN MEA REGION
10.5.2            SOUTH AMERICA
10.5.2.1          GROWING CONSUMER MARKET, LOW INTEREST RATES, AND STRONG COMMODITY PRICING LIKELY TO BOOST COMMERCIAL AND CONSUMER APPLICATIONS OF SOUTH AMERICAN AR MARKET

11.. COMPETITIVE LANDSCAPE

11.1          INTRODUCTION
11.2          COMPETITIVE SCENARIO
11.2.1            PRODUCT LAUNCHES & DEVELOPMENTS
11.2.2            PARTNERSHIPS
11.2.3            AGREEMENTS & COLLABORATIONS
11.2.4            ACQUISITIONS AND EXPANSIONS
11.3          COMPETITIVE LEADERSHIP MAPPING, 2018
11.3.1            VISIONARY LEADERS.. 139
11.3.2            DYNAMIC DIFFERENTIATORS
11.3.3            INNOVATORS
11.3.4            EMERGING COMPANIES
11.4          STRENGTH OF PRODUCT PORTFOLIO
11.5          BUSINESS STRATEGY EXCELLENCE

12.. COMPANY PROFILES

(BUSINESS OVERVIEW, PRODUCTS OFFERED, RECENT DEVELOPMENTS, SWOT ANALYSIS, AND MNM VIEW)*
12.1          INTRODUCTION
12.2          KEY PLAYERS
12.2.1            GOOGLE, INC.
12.2.2            PTC, INC.
12.2.3            MICROSOFT CORPORATION
12.2.4            SEIKO EPSON
12.2.5            LENOVO
12.2.6            WIKITUDE GMBH
12.2.7            VUZIX
12.2.8            DAQRI LLC
12.2.9            MAGIC LEAP, INC. 164
12.2.10         ZUGARA, INC.
12.2.11         BLIPPAR
12.2.12         UPSKILL
12.2.13         MAXST
12.3          RIGHT TO WIN
12.4          OTHER KEY PLAYERS
12.4.1            ATHEER, INC.
12.4.2            PRISTINE, INC.
12.4.3            MARXENT LABS, LLC.. 175
12.4.4            INGLOBE TECHNOLOGIES
12.4.5            META COMPANY
12.4.6            AUGMENT
12.4.7            NIANTIC
12.4.8            SIXENSE ENTERTAINMENT
12.4.9            INTEL CORPORATION.. 178
12.4.10         APPLE INC.
12.4.11         INFINITY AUGMENTED REALITY, INC.
12.4.12         FACEBOOK CORPORATION
12.4.13         SAMSUNG ELECTRONICS CO. LTD. 180
12.4.14         REALWEAR
12.4.15         DYNABOOK AMERICAS, INC.
12.4.16         OPTINVENT
12.4.17         WAYRAY
12.4.18         SCOPE AR
12.4.19         CONTINENTAL
12.4.20         VISTEON CORPORATION
12.4.21         EON REALITY
*DETAILS ON BUSINESS OVERVIEW, PRODUCTS OFFERED, RECENT DEVELOPMENTS, SWOT ANALYSIS, AND MNM VIEW MIGHT NOT BE CAPTURED IN CASE OF UNLISTED COMPANIES.
13.. APPENDIX

LIST OF TABLES

TABLE 1              USE CASE FOR WEB AR
TABLE 2              AUGMENTED REALITY MARKET, BY OFFERING, 2016–2024 (USD MILLION)
TABLE 3              AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT,
2016–2024 (USD MILLION)
TABLE 4              AUGMENTED REALITY MARKET FOR SOFTWARE, BY APPLICATION,
2016–2024 (USD MILLION)
TABLE 5              AUGMENTED REALITY MARKET, BY DEVICE TYPE, 2016–2024 (USD MILLION)
TABLE 6              AUGMENTED REALITY MARKET, BY DEVICE TYPE, 2016–2024 (THOUSAND UNITS)
TABLE 7              AUGMENTED REALITY MARKET FOR HMDS, BY APPLICATION,
2016–2024 (USD MILLION)
TABLE 8              AUGMENTED REALITY HUD MARKET, BY APPLICATION, 2016–2024 (USD MILLION)
TABLE 9              AUGMENTED REALITY MARKET, BY APPLICATION, 2016–2024 (USD MILLION)
TABLE 10            AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY DEVICE TYPE, 2016–2024 (USD MILLION)
TABLE 11            AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY REGION,
2016–2024 (USD MILLION)
TABLE 12            AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN NORTH AMERICA, BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 13            AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN EUROPE,
BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 14            AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN APAC,
BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 15            AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN ROW, BY REGION, 2016–2024 (USD MILLION)
TABLE 16            USE CASES OF AUGMENTED REALITY IN CONSUMER APPLICATION
TABLE 17            AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY DEVICE TYPE, 2016–2024 (USD MILLION)
TABLE 18            AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2016–2024 (USD MILLION)
TABLE 19            AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN
NORTH AMERICA, BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 20            AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN EUROPE,
BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 21            AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN APAC,
BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 22            AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN ROW,
BY REGION, 2016–2024 (USD MILLION)
TABLE 23            AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION,
BY SUBAPPLICATION, 2016–2024 (USD MILLION)
TABLE 24            AUGMENTED REALITY IN RETAIL MARKET, BY OFFERING,
2016–2024 (USD MILLION)
TABLE 25            AUGMENTED REALITY IN RETAIL MARKET, BY DEVICE TYPE,
2016–2024 (USD MILLION)
TABLE 26            AUGMENTED REALITY IN RETAIL HARDWARE MARKET, BY COMPONENT,
2016–2024 (USD MILLION)
TABLE 27            AUGMENTED REALITY IN RETAIL MARKET, BY APPLICATION,
2016–2024 (USD MILLION)
TABLE 28            AUGMENTED REALITY IN RETAIL MARKET, BY RETAIL TYPE,
2016–2024 (USD MILLION)
TABLE 29            AUGMENTED REALITY IN RETAIL MARKET FOR HMD, BY APPLICATION,
2016–2024 (USD MILLION)
TABLE 30            AUGMENTED REALITY IN RETAIL MARKET FOR AR MIRROR, BY APPLICATION, 2016–2024 (USD MILLION)
TABLE 31            AUGMENTED REALITY IN RETAIL MARKET FOR SOFTWARE, BY APPLICATION, 2016–2024 (USD MILLION)
TABLE 32            AUGMENTED REALITY IN RETAIL MARKET FOR ADVERTISING & MARKETING,
BY DEVICE TYPE, 2016–2024 (USD MILLION)
TABLE 33            AUGMENTED REALITY IN RETAIL MARKET FOR TRY-ON SOLUTIONS, BY DEVICE TYPE, 2016–2024 (USD MILLION)
TABLE 34            AUGMENTED REALITY IN RETAIL MARKET FOR INFORMATION VIEWING SYSTEMS, BY DEVICE TYPE, 2016–2024 (USD MILLION)
TABLE 35            AUGMENTED REALITY IN RETAIL MARKET FOR PLANNING & DESIGNING,
BY DEVICE TYPE, 2016–2024 (USD MILLION)
TABLE 36            AUGMENTED REALITY IN RETAIL MARKET FOR ADVERTISING & MARKETING,
BY RETAIL TYPE, 2016–2024 (USD MILLION)
TABLE 37            AUGMENTED REALITY IN RETAIL MARKET FOR TRY-ON SOLUTIONS, BY RETAIL TYPE, 2016–2024 (USD MILLION)
TABLE 38            AUGMENTED REALITY IN RETAIL MARKET FOR INFORMATION VIEWING SYSTEMS, BY RETAIL TYPE, 2016–2024 (USD MILLION)
TABLE 39            AUGMENTED REALITY IN RETAIL MARKET FOR PLANNING & DESIGNING,
BY RETAIL TYPE, 2016–2024 (USD MILLION)
TABLE 40            AUGMENTED REALITY IN RETAIL MARKET FOR JEWELRY, BY APPLICATION,
2016–2024 (USD MILLION)
TABLE 41            AUGMENTED REALITY IN RETAIL MARKET FOR BEAUTY & COSMETICS,
BY APPLICATION, 2016–2024 (USD MILLION)
TABLE 42            AUGMENTED REALITY IN RETAIL MARKET FOR APPAREL FITTING, BY APPLICATION, 2016–2024 (USD MILLION)
TABLE 43            AUGMENTED REALITY IN RETAIL MARKET FOR FURNITURE & LIGHTING DESIGN,
BY APPLICATION, 2016–2024 (USD MILLION)
TABLE 44            AUGMENTED REALITY IN RETAIL MARKET FOR GROCERY SHOPPING,
BY APPLICATION, 2016–204 (USD MILLION)
TABLE 45            AUGMENTED REALITY IN RETAIL MARKET FOR FOOTWEAR, BY APPLICATION, 2016–2024 (USD MILLION)
TABLE 46            AUGMENTED REALITY IN RETAIL MARKET FOR OTHER TYPES, BY APPLICATION, 2016–2024 (USD MILLION)
TABLE 47            USE CASES OF AUGMENTED REALITY IN COMMERCIAL APPLICATION
TABLE 48            AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION, BY DEVICE TYPE, 2016–2024 (USD MILLION)
TABLE 49            AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION, BY REGION, 2016–2024 (USD MILLION)
TABLE 50            AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION IN
NORTH AMERICA, BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 51            AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION IN EUROPE,
BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 52            AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION IN APAC,
BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 53            AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION IN ROW,
BY REGION, 2016–2024 (USD MILLION)
TABLE 54            USE CASES OF AUGMENTED REALITY IN ENTERPRISE APPLICATION
TABLE 55            AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION, BY DEVICE TYPE, 2016–2024 (USD MILLION)
TABLE 56            AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION, BY REGION, 2016–2024 (USD MILLION)
TABLE 57            AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN
NORTH AMERICA, BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 58            AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN EUROPE,
BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 59            AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN APAC,
BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 60            AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN ROW,
BY REGION, 2016–2024 (USD MILLION)
TABLE 61            USE CASES OF AUGMENTED REALITY IN HEALTHCARE APPLICATION
TABLE 62            AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION,
BY DEVICE TYPE, 2016–2024 (USD MILLION)
TABLE 63            AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION,
BY REGION, 2016–2024 (USD MILLION)
TABLE 64            AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 65            AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN EUROPE, BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 66            AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN APAC, BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 67            AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN ROW, BY REGION, 2016–2024 (USD MILLION)
TABLE 68            USE CASES OF AUGMENTED REALITY IN AEROSPACE & DEFENSE APPLICATION
TABLE 69            AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY DEVICE TYPE, 2016–2024 (USD MILLION)
TABLE 70            AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY REGION,
2016–2024 (USD MILLION)
TABLE 71            AUGMENTED REALITY MARKET FOR ENERGY APPLICATION IN NORTH AMERICA,
BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 72            AUGMENTED REALITY MARKET FOR ENERGY APPLICATION IN EUROPE,
BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 73            AUGMENTED REALITY MARKET FOR ENERGY APPLICATION IN APAC,
BY COUNTRY 2016–2024 (USD MILLION)
TABLE 74            AUGMENTED REALITY MARKET FOR ENERGY APPLICATION IN ROW,
BY REGION, 2016–2024 (USD MILLION)
TABLE 75            USE CASES OF AUGMENTED REALITY IN ENERGY APPLICATION
TABLE 76            AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY DEVICE TYPE, 2016–2024 (USD MILLION)
TABLE 77            AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY REGION, 2016–2024 (USD MILLION)
TABLE 78            AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION IN
NORTH AMERICA, BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 79            AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION IN EUROPE,
BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 80            AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION IN APAC,
BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 81            AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION IN ROW,
BY REGION, 2016–2024 (USD MILLION)
TABLE 82            USE CASES OF AUGMENTED REALITY IN AUTOMOTIVE APPLICATION
TABLE 83            AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2016–2024 (USD MILLION)
TABLE 84            AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY REGION,
2016–2024 (USD MILLION)
TABLE 85            AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN NORTH AMERICA,
BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 86            AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN EUROPE,
BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 87            AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN APAC,
BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 88            AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN ROW,
BY REGION, 2016–2024 (USD MILLION)
TABLE 89            USE CASES OF AUGMENTED REALITY IN OTHER APPLICATIONS
TABLE 90            AUGMENTED REALITY MARKET, BY REGION, 2016–2024 (USD MILLION)
TABLE 91            AUGMENTED REALITY MARKET IN NORTH AMERICA, BY APPLICATION,
2016–2024 (USD MILLION)
TABLE 92            AUGMENTED REALITY MARKET IN NORTH AMERICA, BY COUNTRY,
2016–2024 (USD MILLION)
TABLE 93            AUGMENTED REALITY MARKET IN EUROPE, BY APPLICATION,
2016–2024 (USD MILLION)
TABLE 94            AUGMENTED REALITY MARKET IN EUROPE, BY COUNTRY,
2016–2024 (USD MILLION)
TABLE 95            AUGMENTED REALITY MARKET IN APAC, BY APPLICATION,
2016–2024 (USD MILLION)
TABLE 96            AUGMENTED REALITY MARKET IN APAC, BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 97            AUGMENTED REALITY MARKET IN ROW, BY APPLICATION,
2016–2024 (USD MILLION)
TABLE 98            AUGMENTED REALITY MARKET IN ROW, BY REGION, 2016–2024 (USD MILLION)
TABLE 99            PRODUCT LAUNCHES & DEVELOPMENTS, 2018–2019
TABLE 100          PARTNERSHIPS, 2018–2019
TABLE 101          AGREEMENTS & COLLABORATIONS, 2018–2019
TABLE 102          ACQUISITIONS & EXPANSIONS, 2017–2019

LIST OF FIGURES

FIGURE 1            MARKET SEGMENTATION
FIGURE 2            AR MARKET: PROCESS FLOW OF MARKET SIZE ESTIMATION
FIGURE 3            AR MARKET: RESEARCH DESIGN
FIGURE 4            AR MARKET: RESEARCH METHODOLOGY
FIGURE 5            MARKET SIZE ESTIMATION METHODOLOGY
FIGURE 6            AR MARKET: BOTTOM-UP APPROACH
FIGURE 7            AR MARKET: TOP-DOWN APPROACH
FIGURE 8            DATA TRIANGULATION
FIGURE 9            ASSUMPTIONS OF THE RESEARCH STUDY
FIGURE 10          AUGMENTED REALITY MARKET, 2016–2024 (USD BILLION)
FIGURE 11          AUGMENTED REALITY MARKET, BY OFFERING, 2019 VS. 2024
FIGURE 12          ENTERPRISE APPLICATION EXPECTED TO WITNESS HIGHEST GROWTH IN AUGMENTED REALITY MARKET BETWEEN 2019 AND 2024
FIGURE 13          APAC AUGMENTED REALITY MARKET TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 14          NORTH AMERICA HELD LARGEST SIZE OF AR MARKET FOR CONSUMER APPLICATIONS IN 2018
FIGURE 15          GROWING DEMAND FOR AUGMENTED REALITY IN HEALTHCARE APPLICATIONS TO DRIVE MARKET GROWTH DURING FORECAST PERIOD
FIGURE 16          CONSUMER APPLICATION AND CHINA TO HOLD LARGEST SHARE OF AUGMENTED REALITY MARKET IN APAC BY 2024
FIGURE 17          AUGMENTED REALITY MARKET IN CHINA TO WITNESS HIGHEST CAGR TILL 2024
FIGURE 18          AUGMENTED REALITY MARKET IN CHINA TO GROW AT HIGHEST RATE DURING FORECAST PERIOD
FIGURE 19          CONSUMER APPLICATION TO LEAD AUGMENTED REALITY MARKET DURING FORECAST PERIOD
FIGURE 20          EVOLUTION OF AUGMENTED REALITY TECHNOLOGY
FIGURE 21          DEMAND FOR AR APPLICATIONS IN HEALTHCARE AND RETAIL SECTORS WILL DRIVE AR MARKET GROWTH
FIGURE 22          ADOPTION OF AR IN RETAIL BY ESTABLISHMENTS
FIGURE 23          VALUE CHAIN ANALYSIS (2019): MAJOR VALUE IS ADDED DURING RESEARCH & PRODUCT DEVELOPMENT AND MANUFACTURING STAGES
FIGURE 24          ELEMENTS OF AR ECOSYSTEM
FIGURE 25          AR MARKET FOR HARDWARE EXPECTED TO GROW AT A HIGHER CAGR THAN SOFTWARE DURING FORECAST PERIOD
FIGURE 26          DISPLAYS & PROJECTORS TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD
FIGURE 27          CONSUMER APPLICATION EXPECTED TO HOLD LARGEST SIZE OF AR MARKET FOR SOFTWARE DURING FORECAST PERIOD
FIGURE 28          AR MARKET FOR HEAD-UP DISPLAYS TO GROW AT A HIGHER RATE DURING FORECAST PERIOD   67
FIGURE 29          HEAD-MOUNTED DISPLAYS EXPECTED TO LEAD AUGMENTED REALITY MARKET IN TERMS OF SHIPMENT DURING FORECAST PERIOD
FIGURE 30          AUGMENTED REALITY MARKET, BY APPLICATION
FIGURE 31          AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 32          GEOGRAPHIC SNAPSHOT: APAC TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 33          US TO ACCOUNT FOR LARGEST SIZE OF GLOBAL AUGMENTED REALITY
MARKET IN 2024
FIGURE 34          NORTH AMERICA: SNAPSHOT OF AUGMENTED REALITY MARKET
FIGURE 35          EUROPE: SNAPSHOT OF AR MARKET
FIGURE 36          APAC: SNAPSHOT OF AR MARKET
FIGURE 37          COMPANIES ADOPTED PRODUCT LAUNCHES & DEVELOPMENTS AS KEY GROWTH STRATEGY FROM 2017 TO 2019
FIGURE 38          RANKING OF THE TOP 5 PLAYERS IN AUGMENTED REALITY MARKET
FIGURE 39          AUGMENTED REALITY MARKET (GLOBAL) COMPETITIVE LEADERSHIP
MAPPING, 2018
FIGURE 40          GEOGRAPHIC REVENUE MIX OF MAJOR PLAYERS
FIGURE 41          GOOGLE, INC.: COMPANY SNAPSHOT
FIGURE 42          PTC INC.: COMPANY SNAPSHOT
FIGURE 43          MICROSOFT CORPORATION: COMPANY SNAPSHOT
FIGURE 44          SEIKO EPSON: COMPANY SNAPSHOT
FIGURE 45          LENOVO GROUP: COMPANY SNAPSHOT
FIGURE 46          VUZIX: COMPANY SNAPSHOT

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