Vitamins Market by Type (Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, and Vitamin K), Application (Healthcare Products, Food & Beverages, Feed, and Personal Care Products), Source (Synthetic and Natural), and Region - Global Forecast to 2023

Table of Contents

1 INTRODUCTION 14

1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 STUDY SCOPE 15
1.4 PERIODIZATION CONSIDERED 16
1.5 CURRENCY CONSIDERED 17
1.6 VOLUME UNIT CONSIDERED 17
1.7 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19

2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Key data from secondary sources 20
2.1.2 PRIMARY DATA 21
2.1.2.1 Key data from primary sources 21
2.2 MARKET SIZE ESTIMATION 22
2.2.1 BOTTOM-UP APPROACH 23
2.2.2 TOP-DOWN APPROACH 24
2.3 DATA TRIANGULATION 25
2.4 RESEARCH ASSUMPTIONS 26
2.5 LIMITATIONS 27

3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS 33

4.1 ATTRACTIVE OPPORTUNITIES IN THE VITAMINS MARKET 33
4.2 VITAMINS MARKET, BY KEY COUNTRY 34
4.3 ASIA PACIFIC: VITAMINS MARKET, BY TYPE & KEY COUNTRY 35
4.4 VITAMINS MARKET, BY APPLICATION & REGION 36
4.5 VITAMINS MARKET, BY SOURCE & REGION 37

5 MARKET OVERVIEW 38

5.1 INTRODUCTION 38
5.2 MARKET DYNAMICS 38
5.2.1 DRIVERS 39
5.2.1.1 Growth in demand for functional and nutritionally enriched processed food products 39
5.2.1.2 Prevalence of vitamin deficiencies 39
5.2.1.3 Feed fortification due to rise in global meat & dairy product consumption 39
5.2.2 RESTRAINTS 40
5.2.2.1 Constrained supply of raw materials for natural vitamins coupled with high costs 40
5.2.3 OPPORTUNITIES 41
5.2.3.1 Sourcing of natural allergen-free vitamin E 41
5.2.4 CHALLENGES 41
5.2.4.1 Scarcity of ingredients and price sensitivity 41
5.2.4.2 Environmental impact resulting in changes in regulatory policies 41
5.3 SUPPLY CHAIN ANALYSIS 42

6 VITAMINS MARKET, BY TYPE 43

6.1 INTRODUCTION 44
6.2 VITAMIN B 45
6.3 VITAMIN E 46
6.4 VITAMIN D 47
6.5 VITAMIN C 48
6.6 VITAMIN A 49
6.7 VITAMIN K 51

7 VITAMINS MARKET, BY APPLICATION 52

7.1 INTRODUCTION 53
7.2 HEALTHCARE PRODUCTS 54
7.3 FOOD & BEVERAGES 55
7.3.1 INFANT FOOD 57
7.3.2 DAIRY PRODUCTS 57
7.3.3 BAKERY & CONFECTIONERY PRODUCTS 57
7.3.4 BEVERAGES 57
7.3.5 OTHERS 57
7.4 FEED 58
7.5 PERSONAL CARE PRODUCTS 59

8 VITAMINS MARKET, BY SOURCE 60

8.1 INTRODUCTION 61
8.2 SYNTHETIC 62
8.3 NATURAL 63

9 VITAMINS MARKET, BY REGION 65

9.1 INTRODUCTION 66
9.2 ASIA PACIFIC 68
9.2.1 CHINA 72
9.2.2 JAPAN 73
9.2.3 INDIA 73
9.2.4 AUSTRALIA 75
9.2.5 REST OF ASIA PACIFIC 75
9.3 EUROPE 76
9.3.1 GERMANY 80
9.3.2 FRANCE 80
9.3.3 UK 81
9.3.4 ITALY 82
9.3.5 SPAIN 83
9.3.6 REST OF EUROPE 83
9.4 NORTH AMERICA 84
9.4.1 US 86
9.4.2 CANADA 87
9.4.3 MEXICO 88
9.5 REST OF THE WORLD 89
9.5.1 SOUTH AMERICA 91
9.5.2 MIDDLE EAST 92
9.5.3 AFRICA 93

10 COMPETITIVE LANDSCAPE 94

10.1 OVERVIEW 94
10.2 KEY MARKET STRATEGIES 96
10.3 MARKET SHARE ANALYSIS 97
10.4 COMPETITIVE SCENARIO 98
10.4.1 EXPANSIONS & INVESTMENTS 98
10.4.2 NEW PRODUCT LAUNCHES 99
10.4.3 ACQUISITIONS 100
10.4.4 AGREEMENTS 101

11 COMPANY PROFILES 102

(Business overview, Products offered, Recent Developments, SWOT analysis, MNM view)*
11.1 KONINKLIJKE DSM N.V. 102
11.2 GLANBIA PLC 107
11.3 ADM 109
11.4 BASF 112
11.5 LONZA GROUP 116
11.6 VITABLEND NEDERLAND B.V. 119
11.7 STERNVITAMIN GMBH & CO. KG 121
11.8 FARBEST-TALLMAN FOODS CORPORATION 123
11.9 WATSON INC. 125
11.10 ZAGRO 127
11.11 THE WRIGHT GROUP 128
11.12 RABAR PTY LTD. 129
11.13 ADISSEO 131
11.14 SHOWA DENKO K.K. 132
11.15 BTSA BIOTECNOLOGÍAS APLICADAS S.L 134
*Details on Business overview, Products offered, Recent Developments, SWOT analysis, MNM view might not be captured in case of unlisted companies.
12 APPENDIX 136

LIST OF TABLES

TABLE 1 US DOLLAR EXCHANGE RATES CONSIDERED, 2013–2017 17
TABLE 2 VITAMINS MARKET SNAPSHOT, 2018 VS. 2023 28
TABLE 3 VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 44
TABLE 4 VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (KT) 45
TABLE 5 VITAMIN B MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 45
TABLE 6 VITAMIN B: VITAMINS MARKET SIZE, BY REGION, 2016–2023 (KT) 46
TABLE 7 VITAMIN E MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 46
TABLE 8 VITAMIN E: VITAMINS MARKET SIZE, BY REGION, 2016–2023 (KT) 47
TABLE 9 VITAMIN D MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 47
TABLE 10 VITAMIN D MARKET SIZE, BY REGION, 2016–2023 (KT) 48
TABLE 11 VITAMIN C MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 48
TABLE 12 VITAMIN C MARKET SIZE, BY REGION, 2016–2023 (KT) 49
TABLE 13 VITAMIN A MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 50
TABLE 14 VITAMIN A MARKET SIZE, BY REGION, 2016–2023 (KT) 50
TABLE 15 VITAMIN K MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 51
TABLE 16 VITAMIN K MARKET SIZE, BY REGION, 2016–2023 (KT) 51
TABLE 17 VITAMINS MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 53
TABLE 18 VITAMINS MARKET SIZE, BY APPLICATION, 2016–2023 (KT) 54
TABLE 19 HEALTHCARE PRODUCTS: VITAMINS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 55
TABLE 20 HEALTHCARE PRODUCTS: VITAMINS MARKET SIZE, BY REGION, 2016–2023 (KT) 55
TABLE 21 FOOD & BEVERAGES: VITAMINS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 56
TABLE 22 FOOD & BEVERAGES: VITAMINS MARKET SIZE, BY REGION, 2016–2023 (KT) 56
TABLE 23 FOOD & BEVERAGES: VITAMINS MARKET SIZE, BY TYPE,
2016-2023 (USD MILLION) 56
TABLE 24 FEED: VITAMINS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 58
TABLE 25 FEED: VITAMINS MARKET SIZE, BY REGION, 2016–2023 (KT) 58
TABLE 26 PERSONAL CARE PRODUCTS: VITAMINS MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 59
TABLE 27 PERSONAL CARE PRODUCTS: VITAMINS MARKET SIZE, BY REGION,
2016–2023 (KT) 59
TABLE 28 VITAMINS MARKET SIZE, BY SOURCE, 2016–2023 (USD MILLION) 61
TABLE 29 VITAMINS MARKET SIZE, BY SOURCE, 2016–2023 (KT) 62
TABLE 30 SYNTHETIC: VITAMINS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 62
TABLE 31 SYNTHETIC: VITAMINS MARKET SIZE, BY REGION, 2016–2023 (KT) 63
TABLE 32 NATURAL VITAMINS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 64
TABLE 33 NATURAL VITAMINS MARKET SIZE, BY REGION, 2016–2023 (KT) 64
TABLE 34 VITAMINS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 67
TABLE 35 VITAMINS MARKET SIZE, BY REGION, 2016–2023 (KT) 67
TABLE 36 ASIA PACIFIC: VITAMINS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 70
TABLE 37 ASIA PACIFIC: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 70
TABLE 38 ASIA PACIFIC: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (KT) 71
TABLE 39 ASIA PACIFIC: VITAMINS MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 71
TABLE 40 ASIA PACIFIC: VITAMINS MARKET SIZE, BY SOURCE, 2016–2023 (USD MILLION) 71
TABLE 41 CHINA: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 72
TABLE 42 JAPAN: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 73
TABLE 43 INDIA: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 74
TABLE 44 AUSTRALIA: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 75
TABLE 45 REST OF ASIA PACIFIC: VITAMINS MARKET SIZE, BY TYPE,
2016–2023 (USD MILLION) 76
TABLE 46 EUROPE: VITAMINS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 78
TABLE 47 EUROPE: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 78
TABLE 48 EUROPE: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (KT) 79
TABLE 49 EUROPE: VITAMINS MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 79
TABLE 50 EUROPE: VITAMINS MARKET SIZE, BY SOURCE, 2016–2023 (USD MILLION) 79
TABLE 51 GERMANY: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 80
TABLE 52 FRANCE: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 81
TABLE 53 UK: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 82
TABLE 54 ITALY: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 82
TABLE 55 SPAIN: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 83
TABLE 56 REST OF EUROPE: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 84
TABLE 57 NORTH AMERICA: VITAMINS MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 84
TABLE 58 NORTH AMERICA: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 85
TABLE 59 NORTH AMERICA: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (KT) 85
TABLE 60 NORTH AMERICA: VITAMINS MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 86
TABLE 61 NORTH AMERICA: VITAMINS MARKET SIZE, BY SOURCE,
2016–2023 (USD MILLION) 86
TABLE 62 US: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 87
TABLE 63 CANADA: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 87
TABLE 64 MEXICO: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 88
TABLE 65 ROW: VITAMINS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 89
TABLE 66 ROW: VITAMINS MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION) 89
TABLE 67 ROW: VITAMINS MARKET SIZE, BY TYPE, 2016-2023 (KT) 90
TABLE 68 ROW: VITAMINS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION) 90
TABLE 69 ROW: VITAMINS MARKET SIZE, BY SOURCE, 2016–2023 (USD MILLION) 91
TABLE 70 SOUTH AMERICA: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 91
TABLE 71 MIDDLE EAST: VITAMINS MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 92
TABLE 72 AFRICA: VITAMINS MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION) 93
TABLE 73 EXPANSIONS & INVESTMENTS, 2013–2018 98
TABLE 74 NEW PRODUCT LAUNCHES, 2013–2018 99
TABLE 75 ACQUISITONS, 2013–2018 100
TABLE 76 AGREEMENTS, 2013–2018 101

LIST OF FIGURES

FIGURE 1 VITAMINS MARKET SEGMENTATION 15
FIGURE 2 REGIONAL SEGMENTATION 16
FIGURE 3 VITAMINS: RESEARCH DESIGN 19
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 23
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 24
FIGURE 6 DATA TRIANGULATION METHODOLOGY 25
FIGURE 7 VITAMINS MARKET SIZE, BY TYPE, 2018 VS. 2023 (USD MILLION) 29
FIGURE 8 VITAMINS MARKET SIZE, BY APPLICATION, 2018 VS. 2023 (USD MILLION) 30
FIGURE 9 VITAMINS MARKET SIZE, BY SOURCE, 2018 VS. 2023 (USD MILLION) 31
FIGURE 10 VITAMINS MARKET SHARE (VALUE), BY REGION, 2017 32
FIGURE 11 GROWTH IN DEMAND FOR FUNCTIONAL AND NUTRITIONALLY ENRICHED PROCESSED FOOD PRODUCTS TO DRIVE THE DEMAND FOR VITAMINS 33
FIGURE 12 INDIA IS PROJECTED TO BE THE FASTEST-GROWING MARKET FOR VITAMINS BETWEEN 2018 AND 2023 34
FIGURE 13 VITAMIN B ACCOUNTED FOR THE LARGEST SHARE IN THE ASIA PACIFIC
VITAMINS MARKET 35
FIGURE 14 FOOD & BEVERAGE TO BE THE FASTEST-GROWING SEGMENT
DURING THE FORECAST PERIOD 36
FIGURE 15 ASIA PACIFIC TO DOMINATE THE VITAMINS MARKET ACROSS BOTH SOURCES THROUGH 2023 37
FIGURE 16 MARKET DYNAMICS: VITAMINS MARKET 38
FIGURE 17 MEAT CONSUMPTION, BY LIVESTOCK MEAT TYPE, 2000-2017 (KT CWE) 40
FIGURE 18 SUPPLY CHAIN ANALYSIS OF VITAMINS INDUSTRY 42
FIGURE 19 VITAMINS MARKET SHARE (VALUE), BY TYPE, 2018 VS 2023 44
FIGURE 20 VITAMINS MARKET SHARE (VALUE), BY APPLICATION, 2018 VS. 2023 53
FIGURE 21 VITAMINS MARKET SHARE (VALUE), BY SOURCE, 2018 VS. 2023 61
FIGURE 22 CHINA ACCOUNTED FOR THE LARGEST SHARE IN THE VITAMINS MARKET IN 2017 66
FIGURE 23 ASIA PACIFIC: VITAMINS MARKET SNAPSHOT 69
FIGURE 24 EUROPE: VITAMINS MARKET SNAPSHOT 77
FIGURE 25 KEY DEVELOPMENTS OF THE LEADING PLAYERS IN THE VITAMINS MARKET BETWEEN 2013 & 2018 95
FIGURE 26 VITAMINS MARKET DEVELOPMENTS, BY GROWTH STRATEGY, 2013–2018 96
FIGURE 27 MARKET SHARE OF PLAYERS IN THE VITAMINS MARKET, 2017 97
FIGURE 28 KONINKLIJKE DSM N.V.: COMPANY SNAPSHOT 102
FIGURE 29 KONINKLIJKE DSM N.V.: SWOT ANALYSIS 106
FIGURE 30 GLANBIA PLC: COMPANY SNAPSHOT 107
FIGURE 31 GLANBIA PLC: SWOT ANALYSIS 108
FIGURE 32 ADM: COMPANY SNAPSHOT 109
FIGURE 33 ADM: SWOT ANALYSIS 111
FIGURE 34 BASF: COMPANY SNAPSHOT 112
FIGURE 35 BASF: SWOT ANALYSIS 115
FIGURE 36 LONZA GROUP: COMPANY SNAPSHOT 116
FIGURE 37 LONZA GROUP: SWOT ANALYSIS 117
FIGURE 38 SHOWA DENKO K.K.: COMPANY SNAPSHOT 132

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