Head-Mounted Display Market by Component (Hardware and Software), Application (Aviation & Tactical, Engineering, Medical, Training & Simulation, and Others), Product (Head-Mounted and Eyewear), Technology, and Geography - Global Trend and Forecast to 2020

Table of Contents

1 INTRODUCTION 16

1.1 STUDY OBJECTIVES 16
1.2 MARKET DEFINITION 16
1.3 STUDY SCOPE 17
1.3.1 MARKETS COVERED 17
1.3.2 GEOGRAPHIC SCOPE 17
1.3.3 YEARS CONSIDERED FOR THE STUDY 18
1.4 CURRENCY & PRICING 18
1.5 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19

2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Key data from secondary sources 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 21
2.1.2.2 Key industry insights 22
2.1.2.3 Breakdown of Primaries Interviews 22
2.2 FACTOR ANALYSIS 23
2.2.1 INTRODUCTION 23
2.2.2 DEMAND-SIDE ANALYSIS 23
2.2.2.1 Growing usage of HMDs in VR and AR applications 23
2.2.3 SUPPLY-SIDE ANALYSIS 24
2.2.3.1 Increase in the number of products launched in the head-mounted display market 25
2.3 MARKET SIZE ESTIMATION 25
2.3.1 BOTTOM-UP APPROACH 26
2.3.2 TOP-DOWN APPROACH 27
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 28
2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS 29
2.5.1 ASSUMPTIONS 29
2.5.2 LIMITATIONS 30

3 EXECUTIVE SUMMARY 31
4 PREMIUM INSIGHTS 36

4.1 ATTRACTIVE OPPORTUNITIES FOR THE HEAD-MOUNTED DISPLAY MARKET 36
4.2 HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION 36
4.3 HEAD-MOUNTED DISPLAY MARKET IN THE ASIA-PACIFIC REGION 37
4.4 HEAD-MOUNTED DISPLAY MARKET, BY PRODUCT 37
4.5 LIFE CYCLE ANALYSIS, BY GEOGRAPHY 38

5 MARKET OVERVIEW 39

5.1 MARKET SEGMENTATION 40
5.1.1 HEAD-MOUNTED DISPLAY MARKET, BY COMPONENT 40
5.1.2 HEAD-MOUNTED DISPLAY MARKET, BY PRODUCT 40
5.1.3 HEAD-MOUNTED DISPLAY MARKET, BY TECHNOLOGY 40
5.1.4 HEAD-MOUNTED DISPLAY MARKET, BY FORM FACTOR 40
5.1.4.1 MONOCULAR 41
5.1.4.2 BI-OCULAR 41
5.1.4.3 BINOCULAR 41
5.1.5 HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION 42
5.1.6 HEAD-MOUNTED DISPLAY MARKET, BY GEOGRAPHY 42
5.2 MARKET EVOLUTION 43
5.3 MARKET DYNAMICS 44
5.3.1 DRIVERS 45
5.3.1.1 Reduction in prices of micro displays 45
5.3.1.2 Growing patent portfolio in HMD and AR space 46
5.3.1.3 Rising prevalence of Internet connectivity 47
5.3.2 RESTRAINTS 47
5.3.2.1 Image latency affecting the overall performance of head-mounted displays 48
5.3.2.2 Limited battery life 48
5.3.2.3 Social acceptance of head-mounted displays 48
5.3.3 OPPORTUNITIES 49
5.3.3.1 Head-mounted display for medical education 49
5.3.3.2 Growing adoption of HMDs in various applications 49
5.3.4 CHALLENGES 50
5.3.4.1 Tracking and Registration difficulties 50
5.3.4.2 Graphical content creation 50
5.3.5 WINNING IMPERATIVE 50
5.3.5.1 Investment in HMDs from major players such as Vuzix, Oculus, ODG, Recon, and Seiko Epson among others 50

6 INDUSTRY TRENDS 51

6.1 INTRODUCTION 51
6.2 VALUE CHAIN ANALYSIS 51
6.3 PORTER’S FIVE FORCES ANALYSIS 52
6.3.1 INTENSITY OF COMPETITIVE RIVALRY 54
6.3.2 THREAT OF SUBSTITUTES 55
6.3.3 BARGAINING POWER OF BUYERS 56
6.3.4 BARGAINING POWER OF SUPPLIERS 57
6.3.5 THREAT OF NEW ENTRANTS 58
6.4 STRATEGIC BENCHMARKING 59
6.4.1 TECHNOLOGY INTEGRATION AND PRODUCT ENHANCEMENT 59

7 MARKET, BY COMPONENT 60

7.1 INTRODUCTION 61
7.2 HARDWARE 63
7.2.1 GOGGLES 64
7.2.2 CONTROLLER 64
7.2.3 MICRODISPLAYS 64
7.2.4 SENSORS 64
7.2.4.1 Magnetometer 64
7.2.4.2 Accelerometer 65
7.2.4.3 Gyroscope 65
7.2.4.4 Proximity sensors 65
7.2.4.5 Others 65
7.2.5 CAMERA 66
7.2.6 CONNECTIVITY DEVICES 66
7.2.7 OTHERS 66
7.3 SOFTWARE 66

8 MARKET, BY TECHNOLOGY 67

8.1 INTRODUCTION 68
8.2 VIRTUAL REALITY 70
8.3 AUGMENTED REALITY 72

9 MARKET, BY PRODUCT 75

9.1 INTRODUCTION 76
9.2 HEAD-MOUNTED 77
9.3 EYEWEAR 78

10 MARKET, BY APPLICATION 80

10.1 INTRODUCTION 81
10.2 AVIATION & TACTICAL 83
10.3 ENGINEERING APPLICATION 86
10.3.1 INDUSTRIAL 86
10.3.2 CAD/CAM SOLUTIONS 86
10.3.3 MAINTENANCE AND INSPECTION 86
10.4 MEDICAL 89
10.5 TRAINING & SIMULATION 92
10.6 ENTERTAINMENT 96
10.6.1 VIDEO GAMING 96
10.7 OTHERS 98
10.7.1 EDUCATION 98
10.7.2 SPORTS 99

11 MARKET, BY GEOGRAPHY 102

11.1 INTRODUCTION 103
11.2 THE AMERICAS 105
11.2.1 NORTH AMERICA 107
11.2.1.1 U.S. 110
11.2.1.2 Canada 110
11.2.1.3 Mexico 110
11.3 SOUTH AMERICA 113
11.4 EUROPE 114
11.4.1 GERMANY 116
11.4.2 U.K. 116
11.4.3 FRANCE 116
11.4.4 REST OF EUROPE 117
11.5 ASIA-PACIFIC 120
11.5.1 CHINA 121
11.5.2 JAPAN 121
11.5.3 SOUTH KOREA 121
11.5.4 REST OF APAC 121
11.6 REST OF THE WORLD (ROW) 125
11.6.1 MIDDLE EAST 125
11.6.2 AFRICA 125

12 COMPETITIVE LANDSCAPE 131

12.1 OVERVIEW 132
12.2 MARKET RANKING OF MAJOR PLAYERS IN THE HEAD-MOUNTED DISPLAY MARKET, 2014 133
12.3 COMPETITIVE SCENARIO 134
12.4 RECENT DEVELOPMENTS 135
12.4.1 NEW PRODUCT LAUNCHES 135
12.4.2 CONTRACTS, AGREEMENTS, AND PARTNERSHIPS 136
12.4.3 ACQUISITIONS 137

13 COMPANY PROFILES 138

(Overview, Products and Services, Financials, Strategy & Development)*
13.1 INTRODUCTION 138
13.2 KOPIN CORPORATION, INC. 139
13.3 ROCKWELL COLLINS, INC. 142
13.4 VUZIX CORPORATION 145
13.5 GOOGLE INC. 148
13.6 SEIKO EPSON CORPORATION 150
13.7 SONY CORPORATION. 153
13.8 RECON INSTRUMENTS INC. 156
13.9 OCULUS VR, LLC 158
13.10 OSTERHOUT DESIGN GROUP 160
13.11 SENSICS, INC. 161
13.12 THALES VISIONIX, INC. 163
*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.

14 APPENDIX 164

14.1 INSIGHTS OF INDUSTRY EXPERTS 164
14.2 DISCUSSION GUIDE 165
14.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 168
14.4 AVAILABLE CUSTOMIZATIONS 170
14.5 RELATED REPORTS 170

LIST OF TABLES

TABLE 1 ADVANTAGES AND DISADVANTAGES OF THREE OCULAR DESIGNS 41
TABLE 2 GROWING PATENT PORTFOLIO IN HMD AND AR SEGMETNS PROPELLS THE GROWTH OF THE INDUSTRY ENABLING SEVERAL COMPANIES TO LAUNCH NEW PRODUCTS 45
TABLE 3 IMAGE LATENCY ACT AS A HINDRANCE TO THE HEAD-MOUNTED DISPLAY MARKET 47
TABLE 4 HEAD-MOUNTED DISPLAY RESEARCH PROJECTS SUCH AS 3D LIVE PROJECT A HUGE OPPORTUNITY FOR THE HEAD-MOUNTED DISPLAY INDUSTRY 49
TABLE 5 PORTER’S FIVE FORCES ANALYSIS: LOW DEGREE OF COMPETITIVE RIVALRY TO HAVE A MINIMUM IMPACT ON THE OVERALL MARKET IN 2015 53
TABLE 6 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY COMPONENT,
2013–2020 ( USD MILLION) 62
TABLE 7 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY HARDWARE COMPONENT,
2013–2020 (USD MILLION) 63
TABLE 8 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY TECHNOLOGY,
2013–2020 (USD MILLION) 69
TABLE 9 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY TECHNOLOGY,
2013–2020 (MILLION UNITS) 69
TABLE 10 GLOBAL HEAD-MOUNTED VIRTUAL REALITY TECHNOLOGY MARKET,
BY APPLICATION, 2013–2020 (USD MILLION) 71
TABLE 11 GLOBAL HEAD-MOUNTED VIRTUAL REALITY TECHNOLOGY MARKET, BY PRODUCT, 2013–2020 (USD MILLION) 72
TABLE 12 GLOBAL HEAD-MOUNTED AUGMENTED REALITY TECHNOLOGY MARKET,
BY APPLICATION, 2013–2020 (USD MILLION) 73
TABLE 13 GLOBAL HEAD-MOUNTED AUGMENTED REALITY TECHNOLOGY MARKET,
BY PRODUCT, 2013–2020 (USD MILLION) 74
TABLE 14 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY PRODUCT,
2013–2020 ( USD MILLION) 77
TABLE 15 GLOBAL HMD: HEAD-MOUNTED PRODUCT MARKET, BY TECHNOLOGY,
2013–2020 (USD MILLION) 78
TABLE 16 GLOBAL HMD: EYEWEAR PRODUCT MARKET, BY TECHNOLOGY,
2013–2020 (USD MILLION) 79
TABLE 17 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 82
TABLE 18 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION,
2013–2020 (MILLION UNITS) 82
TABLE 19 HEAD-MOUNTED DISPLAY MARKET: AVIATION & TACTICAL APPLICATION,
BY REGION, 2013–2020 (USD MILLION) 84
TABLE 20 HEAD-MOUNTED DISPLAY MARKET: AVIATION & TACTICAL APPLICATION,
BY GEOGRAPHY, 2013–2020 (MILLION UNITS) 84
TABLE 21 HEAD-MOUNTED DISPLAY MARKET: AVIATION & TACTICAL APPLICATION,
BY TECHNOLOGY, 2013–2020 (USD MILLION) 85
TABLE 22 HEAD-MOUNTED DISPLAY MARKET: AVIATION & TACTICAL APPLICATION,
BY TECHNOLOGY, 2013–2020 (MILLION UNITS) 86
TABLE 23 HEAD-MOUNTED DISPLAY MARKET: ENGINEERING APPLICATION, BY REGION, 2013–2020 (USD MILLION) 87
TABLE 24 HEAD-MOUNTED DISPLAY MARKET: ENGINEERING APPLICATION, BY REGION, 2013–2020 (MILLION UNITS) 88
TABLE 25 HEAD-MOUNTED DISPLAY MARKET: ENGINEERING APPLICATION, BY TECHNOLOGY, 2013–2020 (USD MILLION) 88
TABLE 26 HEAD-MOUNTED DISPLAY MARKET: ENGINEERING APPLICATION, BY TECHNOLOGY, 2013–2020 (MILLION UNITS) 89
TABLE 27 HEAD-MOUNTED DISPLAY MARKET: MEDICAL APPLICATION, BY GEOGRAPHY, 2013–2020 (USD MILLION) 90
TABLE 28 HEAD-MOUNTED DISPLAY MARKET: MEDICAL APPLICATION, BY REGION,
2013–2020 (MILLION UNITS) 91
TABLE 29 HEAD-MOUNTED DISPLAY MARKET: MEDICAL APPLICATION, BY TECHNOLOGY, 2013–2020 (USD MILLION) 91
TABLE 30 HEAD-MOUNTED DISPLAY MARKET: MEDICAL APPLICATION, BY TECHNOLOGY, 2013–2020 (MILLION UNITS) 92
TABLE 31 HEAD-MOUNTED DISPLAY MARKET: TRAINING & SIMULATION APPLICATION,
BY REGION , 2013–2020 (USD MILLION) 93
TABLE 32 HEAD-MOUNTED DISPLAY MARKET: TRAINING & SIMULATION APPLICATION,
BY REGION, 2013–2020 (MILLION UNITS) 94
TABLE 33 HEAD-MOUNTED DISPLAY MARKET: TRAINING & SIMULATION APPLICATION,
BY TECHNOLOGY, 2013–2020 (USD MILLION) 95
TABLE 34 HEAD-MOUNTED DISPLAY MARKET: TRAINING & SIMULATION APPLICATION,
BY TECHNOLOGY, 2013–2020 (MILLION UNITS) 95
TABLE 35 HEAD-MOUNTED DISPLAY MARKET: ENTERTAINMENT APPLICATION, BY REGION, 2013–2020 (USD MILLION) 96
TABLE 36 HEAD-MOUNTED DISPLAY MARKET: ENTERTAINMENT APPLICATION, BY REGION, 2013–2020 (MILLION UNITS) 97
TABLE 37 HEAD-MOUNTED DISPLAY MARKET: ENTERTAINMENT APPLICATION,
BY TECHNOLOGY, 2013–2020 (USD MILLION) 98
TABLE 38 HEAD-MOUNTED DISPLAY MARKET: ENTERTAINMENT APPLICATION,
BY TECHNOLOGY, 2013–2020 (MILLION UNITS) 98
TABLE 39 HEAD-MOUNTED DISPLAY MARKET: OTHER APPLICATIONS, BY REGION,
2013–2020 (USD MILLION) 99
TABLE 40 HEAD-MOUNTED DISPLAY MARKET: OTHER APPLICATIONS, BY REGION,
2013–2020 (THOUSAND UNITS) 100
TABLE 41 HEAD-MOUNTED DISPLAY MARKET: OTHERS APPLICATION, BY TECHNOLOGY, 2013–2020 (USD MILLION) 101
TABLE 42 HEAD-MOUNTED DISPLAY MARKET: OTHERS APPLICATION, BY TECHNOLOGY, 2013–2020 (MILLION UNITS) 101
TABLE 43 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY GEOGRAPHY,
2013–2020 (USD MILLION) 104
TABLE 44 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY GEOGRAPHY,
2013–2020 (MILLION UNITS) 105
TABLE 45 AMERICAS: HEAD-MOUNTED DISPLAY MARKET, BY REGION,
2013–2020 (USD MILLION) 108
TABLE 46 AMERICAS: HEAD-MOUNTED DISPLAY MARKET, BY REGION,
2013-2020 (MILLION UNITS) 108
TABLE 47 AMERICAS: HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 109
TABLE 48 AMERICAS: HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION,
2013–2020 (MILLION UNITS) 109
TABLE 49 NORTH AMERICA: HEAD-MOUNTED DISPLAY MARKET, BY COUNTRY,
2013–2020 (USD MILLION) 111
TABLE 50 NORTH AMERICA: HEAD-MOUNTED DISPLAY MARKET, BY COUNTRY,
2013–2020 (MILLION UNITS) 111
TABLE 51 NORTH AMERICA: HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 112
TABLE 52 NORTH AMERICA: HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION,
2013–2020 (MILLION UNITS) 113
TABLE 53 SOUTH AMERICA: HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 113
TABLE 54 SOUTH AMERICA: HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 114
TABLE 55 EUROPE: HEAD-MOUNTED DISPLAY MARKET, BY GEOGRAPHY,
2013–2020 (USD MILLION) 117
TABLE 56 EUROPE: HEAD-MOUNTED DISPLAY MARKET, BY GEOGRAPHY,
2013–2020 (MILLION UNITS) 118
TABLE 57 EUROPE: HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 119
TABLE 58 EUROPE: HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION,
2013–2020 (MILLION UNITS) 119
TABLE 59 APAC: HEAD-MOUNTED DISPLAY MARKET, BY GEOGRAPHY,
2013–2020 (USD MILLION) 122
TABLE 60 APAC: HEAD-MOUNTED DISPLAY MARKET, BY GEOGRAPHY,
2013–2020 (MILLION UNITS) 123
TABLE 61 APAC: HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 124
TABLE 62 APAC: HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION,
2013–2020 (MILLION UNITS) 124
TABLE 63 ROW: HEAD-MOUNTED DISPLAY MARKET, BY REGION,
2013 – 2020 (USD MILLION) 126
TABLE 64 ROW: HEAD-MOUNTED DISPLAY MARKET, BY REGION,
2013-2020 (MILLION UNITS) 126
TABLE 65 ROW: HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 127
TABLE 66 ROW: HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION,
2013–2020 (THOUSAND UNITS) 128
TABLE 67 MIDDLE EAST: HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 128
TABLE 68 MIDDLE EAST: HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION,
2013–2020 (THOUSAND UNITS) 129
TABLE 69 AFRICA: HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 129
TABLE 70 AFRICA: HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION,
2013–2020 (THOUSAND UNITS) 130
TABLE 71 MARKET RANKING OF THE TOP FIVE PLAYERS IN THE HEAD-MOUNTED DISPLAY MARKET, 2014 133
TABLE 72 NEW PRODUCT LAUNCHES, 2014-2015 135
TABLE 73 CONTRACTS, AGREEMENTS, AND PARTNERSHIPS, 2014-2015 136
TABLE 74 ACQUISITIONS, 2014-2015 137

 

LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 19
FIGURE 2 AUGMENTED AND VIRTUAL REALITY MARKET SIZE, 2012–2014 24
FIGURE 3 PRODUCT LAUNCHES IN THE HEAD-MOUNTED DISPLAY MARKET, 2013-2015 25
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 26
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 27
FIGURE 6 ASSUMPTIONS FOR THE RESEARCH STUDY 29
FIGURE 7 AVIATION & TACTICAL APPLICATION EXPECTED TO WITNESS THE HIGHEST GROWTH IN THE HEAD-MOUNTED DISPLAY MARKET DURING THE FORECAST PERIOD 32
FIGURE 8 SOFTWARE SEGMENT EXPECTED TO WITNESS THE HIGHEST GROWTH RATE IN THE HEAD-MOUNTED DISPLAY MARKET DURING THE FORECAST PERIOD 33
FIGURE 9 AUGMENTED REALITY TECHNOLOGY EXPECTED TO WITNESS THE HIGHEST GROWTH RATE IN THE HEAD-MOUNTED DISPLAY MARKET DURING
THE FORECAST PERIOD 34
FIGURE 10 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY COUNTRY, 2015 35
FIGURE 11 INCREASING ADOPTION OF HEAD-MOUNTED DISPLAY PRODUCTS IN VARIOUS APPLICATIONS EXPECTED TO DRIVE THE MARKET DURING THE FORECAST PERIOD 36
FIGURE 12 AVIATION & TACTICAL SEGMENT EXPECTED TO BE THE LARGEST MARKET FOR HEAD-MOUNTED DISPLAY TECHNOLOGY DURING THE FORECAST PERIOD 36
FIGURE 13 ENGINEERING APPLICATION EXPECTED TO DOMINATE THE EMERGING MARKET OF ASIA-PACIFIC FOR HEAD-MOUNTED DISPLAY TECHNOLOGY, 2015 37
FIGURE 14 EYEWEAR EXPECTED TO GROW AT THE HIGHEST RATE DURING
THE FORECAST PERIOD 37
FIGURE 15 HEAD-MOUNTED DISPLAY MARKET EXPECTED TO BE IN THE GROWTH PHASE IN THE AMERICAS, 2015 38
FIGURE 16 BY GEOGRAPHY 42
FIGURE 17 EVOLUTION OF THE HEAD-MOUNTED DISPLAY MARKET 43
FIGURE 18 MARKET DYNAMICS: OVERVIEW 44
FIGURE 19 NUMBER OF U.S. PATENT HOLDERS IN HMD AND AR, 2015 46
FIGURE 20 WORLD INTERNET PENETRATION RATES BY GEOGRAPHIC REGIONS, 2014 Q4 47
FIGURE 21 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING THE MANUFACTURING AND ASSEMBLY PHASES 51
FIGURE 22 THE PORTER’S FIVE FORCES ANALYSIS (2015) 52
FIGURE 23 HEAD-MOUNTED DISPLAY MARKET: PORTER’S FIVE FORCES ANALYSIS 53
FIGURE 24 INTENSITY OF COMPETITIVE RIVALRY: HIGH COMPETITION IN THE MARKET DUE TO INCREASING ADOPTION OF HMD PRODUCTS IN WIDE APPLICATIONS 54
FIGURE 25 THREAT OF SUBSTITUTES WILL BE MEDIUM DUE TO THE UNAVAILABILITY OF DIRECT SUBSTITUTE TECHNOLOGY 55
FIGURE 26 BARGAINING POWER OF BUYERS EXPECTED TO BE HIGH DUE TO THE AVAILABILITY OF CUSTOMER SOLUTIONS 56
FIGURE 27 BARGAINING POWER OF SUPPLIERS EXPECTED TO BE LOW DUE TO THE AVAILABILITY OF NUMEROUS PLAYERS IN THE HMD MARKET SPACE 57
FIGURE 28 THREAT OF NEW ENTRANTS MEDIUM DUE TO THE HIGH COSTS INVOLVED FOR THE NEW PRODUCT DEVELOPMENT. 58
FIGURE 29 STRATEGIC BENCHMARKING: KEY PLAYERS LARGELY ADOPTED ORGANIC GROWTH STRATEGIES FOR NEW PRODUCT AND TECHNOLOGY DEVELOPMENT 59
FIGURE 30 HEAD-MOUNTED DISPLAY MARKET, BY COMPONENT 61
FIGURE 31 SOFTWARE SEGMENT EXPECTED TO GROW AT THE HIGHEST RATE DURING
THE FORECAST PERIOD 62
FIGURE 32 CAMERAS EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 63
FIGURE 33 HEAD-MOUNTED DISPLAY MARKET, BY TECHNOLOGY 68
FIGURE 34 AUGMENTED REALITY TECHNOLOGY EXPECTED TO GROW AT A HIGHER RATE DURING THE FORECAST PERIOD 68
FIGURE 35 AVIATION & TACTICAL SEGMENT EXPECTED TO HAVE LARGEST MARKET SHARE DURING THE FORECAST PERIOD 70
FIGURE 36 EYEWEAR SEGMENT EXPECTED TO GROW AT THE HIGHEST CAGR DURING
THE FORECAST PERIOD 71
FIGURE 37 ENTERTAINMENT SEGMENT EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 73
FIGURE 38 EYEWEAR EXPECTED TO HOLD THE LARGEST MARKET SIZE DURING
THE FORECAST PERIOD 74
FIGURE 39 HEAD-MOUNTED DISPLAY MARKET, BY PRODUCT 76
FIGURE 40 EYEWEAR EXPECTED TO DOMINATE THE GLOBAL HMD PRODUCT CATEGORY DURING THE FORECAST PERIOD 76
FIGURE 41 VIRTUAL REALITY TECHNOLOGY EXPECTED TO GROW AT A HIGH CAGR IN THE HMD PRODUCT MARKET DURING THE FORECAST PERIOD 77
FIGURE 42 AUGMENTED REALITY TECHNOLOGY EXPECTED TO GROW AT THE HIGHEST CAGR IN THE EYEWEAR PRODUCT MARKET DURING THE FORECAST PERIOD 78
FIGURE 43 HEAD-MOUNTED DISPLAY MARKET, BY APPLICATION 81
FIGURE 44 AVIATION & TACTICAL APPLICATION EXPECTED TO WITNESS THE HIGHEST GROWTH IN THE HEAD-MOUNTED DISPLAY MARKET DURING THE FORECAST PERIOD 81
FIGURE 45 THE AMERICAS EXPECTED TO WITNESS THE HIGHEST GROWTH IN THE AVIATION & TACTICAL APPLICATION MARKET OF HEAD-MOUNTED DISPLAY DURING THE FORECAST PERIOD 83
FIGURE 46 VIRTUAL REALITY TECHNOLOGY EXPECTED TO HOLD THE HIGHEST MARKET SIZE IN THE AVIATION & TACTICAL APPLICATION OF HMD MARKET DURING THE FORECAST PERIOD 85
FIGURE 47 APAC EXPECTED TO HOLD THE LARGEST MARKET SIZE IN THE ENGINEERING APPLICATION OF HMD MARKET DURING THE FORECAST PERIOD 87
FIGURE 48 AUGMENTED REALITY TECHNOLOGY EXPECTED TO GROW AT THE HIGHEST RATE IN THE ENGINEERING APPLICATION OF HMD MARKET DURING THE FORECAST PERIOD 88
FIGURE 49 AMERICAS EXPECTED TO HOLD THE LARGEST MARKET SIZE OF THE ENGINEERING APPLICATION OF HMD MARKET DURING THE FORECAST PERIOD 90
FIGURE 50 AUGMENTED REALITY TECHNOLOGY EXPECTED TO GROW AT THE HIGHEST RATE IN THE MEDICAL APPLICATION OF HMD MARKET BETWEEN 2015 AND 2020 91
FIGURE 51 THE AMERICAS EXPECTED TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 93
FIGURE 52 AUGMENTED REALITY TECHNOLOGY IS ESTIMATED TO GROW AT A HIGH CAGR IN THE TRAINING & SIMULATION APPLICATION OF HMD MARKET DURING THE FORECAST PERIOD 94
FIGURE 53 AMERICAS EXPECTED TO WITNESS THE HIGHEST MARKET SIZE BETWEEN 2015 AND 2020 96
FIGURE 54 AUGMENTED REALITY TECHNOLOGY ESTIMATED TO GROW AT HIGHER RATE IN THE ENTERTAINMENT APPLICATION OF HMD MARKET DURING THE FORECAST PERIOD 97
FIGURE 55 AMERICAS EXPECTED TO HOLD THE HIGHEST MARKET SIZE BETWEEN
2015 AND 2020 99
FIGURE 56 AUGMENTED REALITY TECHNOLOGY IS ESTIMATED TO GROW AT HIGH CAGR IN THE ENTERTAINMENT APPLICATION OF HMD MARKET DURING THE FORECAST PERIOD 100
FIGURE 57 HEAD-MOUNTED DISPLAY MARKET, BY REGION 103
FIGURE 58 HEAD-MOUNTED DISPLAY MARKET - 2015, GEOGRAPHIC ANALYSIS 103
FIGURE 59 AMERICAS EXPECTED TO DOMINATE THE GLOBAL HEAD-MOUNTED DISPLAY MARKET DURING THE FORECAST PERIOD 104
FIGURE 60 AMERICAS MARKET SNAPSHOT: THE MARKET WOULD BE DRIVEN BY THE GROWING DEMAND FROM AVIATION & TACTICAL APPLICATION DURING THE FORECAST PERIOD 106
FIGURE 61 AMERICAS HEAD-MOUNTED DISPLAY MARKET 107
FIGURE 62 NORTH AMERICA HEAD-MOUNTED DISPLAY MARKET EXPECTED TO HOLD THE HIGHEST MARKET SIZE DURING THE FORECEAST PERIOD 107
FIGURE 63 AVIATION & TACTICAL APPLICATION EXPECTED TO HOLD THE HIGHEST MARKET SIZE DURING THE FORECEAST PERIOD 108
FIGURE 64 U.S. EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE IN THE NORTH AMERICAN HEAD-MOUNTED DISPLAY MARKET BETWEEN 2015 AND 2020 110
FIGURE 65 ENTERTAINMENT APPLICATION EXPECTED TO GROW AT THE HIGHEST RATE IN THE NORTH AMERICAN HEAD-MOUNTED DISPLAY MARKET DURING THE FORECAST PERIOD 112
FIGURE 66 EUROPEAN MARKET SNAPSHOT: DEMAND TO BE DRIVEN BY VARIOUS POTENTIAL GROWTH OPPORTUNITIES PERTAINING TO THE INDUSTRIAL ENGINEERING APPLICATION 115
FIGURE 67 EUROPEAN HEAD-MOUNTED DISPLAY MARKET 116
FIGURE 68 U.K. EXPECTED TO LEAD THE EUROPEAN HEAD-MOUNTED DISPLAY MAREKT DUE TO THE INCREASING ADOPTION OF REALITY TECHNOLOGIES IN ENGINEERING AND ENTERTAINMENT SEGMENTS 117
FIGURE 69 THE INDUSTRIAL APPLICATION HELD THE LARGEST SHARE IN THE EUROPEAN HEAD-MOUNTED DISPLAY MARKET 118
FIGURE 70 APAC MARKET SNAPSHOT: DEMAND TO BE DRIVEN BY THE GROWING USAGE OF REALITY TECHNOLIGIES IN INDUSTRIAL APPLICATIONS 120
FIGURE 71 APAC HEAD-MOUNTED DISPLAY MARKET 121
FIGURE 72 CHINA EXPECTED TO LEAD THE APAC HEAD-MOUNTED DISPLAY MARKET DURING THE FORECAST PERIOD 122
FIGURE 73 ENGINEERING APPLICATION EXPECTED TO WITNESS THE HIGHEST GROWTH IN THE HEAD-MOUNTED DISPLAY MARKET BY 2016 123
FIGURE 74 ROW HEAD-MOUNTED DISPLAY MARKET 125
FIGURE 75 MIDDLE EAST EXPECTED TO BE THE LARGEST MARKET FOR HEAD-MOUNTED DISPLAY IN THE ROW REGION DURING THE FORECAST PERIOD 125
FIGURE 76 ENGINEERING APPLICATION EXPECTED TO HOLD THE LARGEST MARKET SIZE FOR HMD MARKET IN THE ROW REGION DURING THE FORECAST PERIOD 127
FIGURE 77 KEY GROWTH STRATEGIES ADOPTED BY THE TOP COMPANIES BETWEEN 2013 AND 2015 132
FIGURE 78 MARKET EVALUATION FRAMEWORK-NEW PRODUCT LAUNCHES FUELED GROWTH AND INNOVATION IN 2014 AND 2015 134
FIGURE 79 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY 135
FIGURE 80 GEOGRAPHIC REVENUE MIX OF MAJOR PLAYERS IN THE HEAD MOUNTED DISPLAY MARKET 138
FIGURE 81 KOPIN CORPORATION, INC.: COMPANY SNAPSHOT 139
FIGURE 82 KOPIN CORPORATION, INC.: SWOT ANALYSIS 141
FIGURE 83 ROCKWELL COLLINS, INC.: COMPANY SNAPSHOT 143
FIGURE 84 ROCKWELL COLLINS, INC.: SWOT ANALYSIS 144
FIGURE 85 VUZIX CORPORATION: COMPANY SNAPSHOT 145
FIGURE 86 VUZIX CORPORATION: SWOT ANALYSIS 147
FIGURE 87 GOOGLE INC.: COMPANY SNAPSHOT 148
FIGURE 88 GOOGLE INC.: SWOT ANALYSIS 149
FIGURE 89 SEIKO EPSON CORPORATION: COMPANY SNAPSHOT 150
FIGURE 90 SEIKO EPSON CORPORATION: SWOT ANALYSIS 152
FIGURE 91 SONY CORPORATION: COMPANY SNAPSHOT 153
FIGURE 92 SONY CORPORATION: SWOT ANALYSIS 155

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