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発電機販売の世界市場:2019年市場予測とトレンド分析

Generator Sales Market by Type(Diesel and Gas), by Power Range (0-100,100-350,350-750KVA and above), by End User (Industrial, Commercial, Residential and Others) & by Region - Global Trends & Forecasts to 2019

出版元:MarketsandMarkets(米国)
発行年:2015年2月
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納品形態:PDF by Email
当調査レポートは英文152ページになります。
商品コード:MAM045

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◆当レポートには更新版が発行されております。更新版は下記リンクより参照ください。
LinkIcon発電機販売の世界市場:需要家別、電力定格別2020年予測
【レポート紹介】
発電機販売の世界市場(Generator Sales Market)は2014年に166億ドルに達し、以後年平均6.1%成長を続け2019年に224億ドル規模になると予測されます。タイプ別にはディーゼル発電機が主であり、定格電力100~350kVAが同市場で最大シェアを占めています。産業需要を中心にユーザーとしては、電力レンタル企業、建設、鉱業、小売、IT通信などのほか、鉄道機関車や船舶などの運輸、ユーティリティー向けも挙げることができます。
同世界市場は、ディーゼルやガソリン機では低燃焼化などの技術進化を加えながら堅実な成長を見せると予測されます。老朽化する電力インフラや、新興国における電力供給網の不安定さは電力不足のリスクを生じており、発電機販売市場にとっては促進要因になるでしょう。当レポートでは、発電機販売の世界市場を詳細に調査分析、各種セグメントでの2019年に至る市場規模予測、動向分析、市場シェア情報、主要企業情報などを概略以下の構成でお届けいたします。

<セグメント別市場予測(-2019)、分析>
●タイプ別MAM045_Generator_Sales_2019 cover rsllc.jpg
・ディーゼル(Diesel)
・ガス(Gas)

●ユーザー別
・工業(Industrial)
・住宅(Residential)
・商業(Commercial)

●国、地域別
・北米
・南米
・アジア太平洋
・欧州
・中東アフリカ
(※主要国別のデータ掲載、詳細は目次List of Tables参照)

●電力定格別
・0-100 kVA
・101-350 kVA
・351-750 kVA
・750 kVA超

<主要企業情報>
Caterpillar Inc.
Cummins Inc.
Aggreko PLC
Mitsubishi Heavy Industries Ltd.
APR Energy PLC.
Himoinsa SL
Kirloskar Electric Company Ltd.
Kohler Co.
MQ Power Corporation
MTU Onsite Energy
Wacker Neuson
Yanmar Co. Ltd.
Generac Holdings Inc.

【レポート詳細目次、データ項目一覧(List of Tables)は当ページ下を参照ください】

英文詳細目次(table of contents)

【原文詳細目次】

Generator Sales Market by Type(Diesel and Gas), by Power Range (0-100,100-350,350-750KVA and above), by End User (Industrial, Commercial, Residential and Others) & by Region - Global Trends & Forecasts to 2019

Table of Contents

1 INTRODUCTION 14

1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.2.1 POWER GENERATORS 14
1.2.2 GAS/DIESEL 14
1.2.3 BASED ON POWER CAPACITIES 14
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 16
1.5 LIMITATION 16
1.6 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17

2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key Data From Secondary Sources 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Key Industry Insights 19
2.1.2.2 Breakdown of Primaries 19
2.2 FACTOR ANALYSIS 20
2.2.1 INTRODUCTION 20
2.2.2 DEMAND-SIDE ANALYSIS 20
2.2.2.1 Increasing Power Consumption 20
2.2.3 SUPPLY-SIDE ANALYSIS 21
2.2.3.1 Obsolete Permanent Power Plants 21
2.3 MARKET SIZE ESTIMATION 22
2.3.1 BOTTOM-UP APPROACH 22
2.3.2 TOP-DOWN APPROACH 23
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 24
2.5 RESEARCH ASSUMPTIONS & LIMITATIONS 25
2.5.1 ASSUMPTIONS 25
2.5.2 LIMITATIONS 25

3 EXECUTIVE SUMMARY 26

4 PREMIUM INSIGHTS 30

4.1 U.S.: THE LARGEST MARKET DURING THE FORECAST PERIOD 31
4.2 GENERATOR SALES MARKET, BY REGION 32
4.3 GENERATOR SALES MARKET IN THE ASIA-PACIFIC REGION 33
4.4 GENERATOR SALES MARKET: DEVELOPED VS. DEVELOPING NATIONS 34
4.5 GENERATOR SALES MARKET SIZE, BY TYPE 34
4.6 LIFE CYCLE ANALYSIS, BY REGION 35

5 MARKET OVERVIEW 36

5.1 INTRODUCTION 37
5.2 MARKET DYNAMICS 38
5.2.1 DRIVERS 38
5.2.1.1 Increase in Demand for Power 38
5.2.1.2 Fluctuating Weather Conditions 39
5.2.2 RESTRAINTS 39
5.2.2.1 High Per Unit Electricity Generation Cost 39
5.2.2.2 Inadequate Power Generation 39
5.2.2.3 Heavy Initial Capital Cost 40
5.2.3 OPPORTUNITIES 40
5.2.3.1 Urbanization & Industrialization 40
5.2.3.2 Unreliable Grid Operations 40
5.2.4 CHALLENGES 41
5.2.4.1 Rise in Captive Power Plants 41
5.2.4.2 Upgrade of Networks 41
5.2.4.3 Increase in the Number of Power Plants 41

6 INDUSTRY TRENDS 42

6.1 INTRODUCTION 42
6.2 GENERATOR SALES VALUE CHAIN ANALYSIS 42
6.3 KEY INFLUENCERS 43
6.4 PORTER’S FIVE FORCES ANALYSIS 43
6.4.1 THREAT OF SUBSTITUTES 44
6.4.2 THREAT OF NEW ENTRANTS 45
6.4.3 BARGAINING POWER OF BUYERS 45
6.4.4 BARGAINING POWER OF SUPPLIERS 45
6.4.5 INTENSITY OF RIVALRY 45

7 GENERATOR SALES MARKET, BY TYPE 46

7.1 INTRODUCTION 47
7.2 DIESEL GENERATOR 50
7.3 GAS GENERATOR 52

8 GENERATOR SALES MARKET, BY POWER RANGE 55
9 GENERATOR SALES MARKET, BY END-USER 59

9.1 INTRODUCTION 60
9.2 INDUSTRIAL 62
9.3 COMMERCIAL 64
9.4 RESIDENTIAL 65
9.5 OTHER END-USERS 66

10 GENERATOR SALES MARKET, BY REGION 68

10.1 INTRODUCTION 69
10.2 NORTH AMERICA 70
10.2.1 BY TYPE 71
10.2.2 BY POWER RANGE 72
10.2.3 BY END-USER 72
10.2.4 BY COUNTRY 73
10.3 SOUTH AMERICA 75
10.3.1 BY TYPE 76
10.3.2 BY POWER RANGE 77
10.3.3 BY END-USER 77
10.3.4 BY COUNTRY 78
10.4 EUROPE 79
10.4.1 BY TYPE 80
10.4.2 BY POWER RANGE 81
10.4.3 BY END-USER 82
10.4.4 BY COUNTRY 82
10.5 ASIA-PACIFIC 84
10.5.1 BY TYPE 85
10.5.2 BY POWER RANGE 86
10.5.3 BY END-USER 86
10.5.4 BY COUNTRY 87
10.6 MIDDLE EAST & AFRICA 89
10.6.1 BY TYPE 90
10.6.2 BY POWER RANGE 91
10.6.3 BY END-USER 91
10.6.4 BY COUNTRY 92

11 COMPETITIVE LANDSCAPE 95

11.1 OVERVIEW 96
11.1.1 MARKET SHARE ANALYSIS 97
11.2 MARKET SHARE ANALYSIS, BY KEY PLAYERS 98
11.3 COMPETITIVE SITUATION & TRENDS 99
11.3.1 NEW PRODUCT LAUNCHES 100
11.3.2 CONTRACTS & AGREEMENTS 103
11.3.3 MERGERS & ACQUISITIONS 105
11.3.4 EXPANSIONS 106
11.3.5 OTHER DEVELOPMENTS 106

12 COMPANY PROFILES 108

(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
12.1 INTRODUCTION 108
12.2 CATERPILLAR INC. 109
12.3 CUMMINS INC. 113
12.4 AGGREKO PLC 117
12.5 MITSUBISHI HEAVY INDUSTRIES LTD. 120
12.6 APR ENERGY PLC. 123
12.7 HIMOINSA SL 126
12.8 KIRLOSKAR ELECTRIC COMPANY LTD. 128
12.9 KOHLER CO. 130
12.10 MQ POWER CORPORATION 133
12.11 MTU ONSITE ENERGY 135
12.12 WACKER NEUSON 138
12.13 YANMAR CO. LTD. 141
12.14 GENERAC HOLDINGS INC. 143
*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.

13 APPENDIX 146

LIST OF TABLES

TABLE 1 UNRELIABLE GRID OPERATIONS IS A DRIVING FACTOR FOR GENERATOR SALES 39
TABLE 2 HEAVY INITIAL CAPITAL COST RESTRAINING THE MARKET GROWTH 40
TABLE 3 UNRELIABLE GRID OPERATIONS OFFER GROWTH FOR THE GENERATOR SALES MARKET 40
TABLE 4 UPGRADE OF NETWORKS WILL AFFECT GENERATOR SALES MARKET 41
TABLE 5 GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 48
TABLE 6 GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 (UNITS,000) 49
TABLE 7 PROS & CONS: DIESEL GENERATORS 50
TABLE 8 DIESEL GENERATOR SALES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 51
TABLE 9 DIESEL GENERATOR SALES MARKET SIZE, BY REGION, 2012-2019, (UNITS,000) 51
TABLE 10 PROS & CONS: NATURAL GAS GENERATORS 52
TABLE 11 GAS GENERATOR SALES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 53
TABLE 12 GAS GENERATOR SALES MARKET SIZE, BY REGION, 2012-2019 (UNIT,000) 54
TABLE 13 GENERATOR SALES MARKET SIZE, BY POWER RANGE, 2012-2019 ($MILLION) 56
TABLE 14 POWER RANGE (0-100 KVA) GENERATOR SALES MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 57
TABLE 15 POWER RANGE (100-350 KVA) GENERATOR SALES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 57
TABLE 16 POWER RANGE (350-750 KVA) GENERATOR SALES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 58
TABLE 17 POWER RANGE (750 KVA) GENERATOR SALES MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 58
TABLE 18 GENERATOR SALES MARKET SIZE, BY END-USER, 2012-2019 ($MILLION) 62
TABLE 19 INDUSTRIAL GENERATOR SALES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 63
TABLE 20 COMMERCIAL GENERATOR SALES MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 64
TABLE 21 RESIDENTIAL GENERATOR SALES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 66
TABLE 22 OTHERS GENERATOR SALES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 66
TABLE 23 GENERATOR SALES MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 70
TABLE 24 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY COUNTRY,
2012-2019 ($MILLION) 70
TABLE 25 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 71
TABLE 26 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY TYPE,
2012-2019 (UNIT,000) 71
TABLE 27 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY POWER RANGE,
2012-2019 ($MILLION) 72
TABLE 28 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY END-USER,
2012-2019 ($MILLION) 73
TABLE 29 U.S.: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 73
TABLE 30 CANADA: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 74
TABLE 31 MEXICO: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 74
TABLE 32 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY COUNTRY,
2012-2019 ($MILLION) 75
TABLE 33 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 76
TABLE 34 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY TYPE,
2012-2019 (UNIT,000) 76
TABLE 35 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY POWER RANGE,
2012-2019 ($MILLION) 77
TABLE 36 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY END-USER,
2012-2019 ($MILLION) 77
TABLE 37 ARGENTINA: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 78
TABLE 38 COLOMBIA: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 78
TABLE 39 BRAZIL: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 79
TABLE 40 OTHERS: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 79
TABLE 41 EUROPE: GENERATOR SALES MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 79
TABLE 42 EUROPE: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 80
TABLE 43 EUROPE: GENERATOR SALES MARKET SIZE, BY REGION, 2012-2019 (UNIT,000) 81
TABLE 44 EUROPE: GENERATOR SALES MARKET SIZE, BY POWER RANGE,
2012-2019 ($MILLION) 81
TABLE 45 EUROPE: GENERATOR SALES MARKET SIZE, BY END-USER, 2012-2019 ($MILLION) 82
TABLE 46 NORWAY: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 82
TABLE 47 RUSSIA: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 83
TABLE 48 U.K.: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 83
TABLE 49 OTHERS: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 83
TABLE 50 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY COUNTRY,
2012-2019 ($MILLION) 84
TABLE 51 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 85
TABLE 52 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 (UNIT,000) 85
TABLE 53 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY POWER RANGE,
2012-2019 ($MILLION) 86
TABLE 54 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY END-USER,
2012-2019 ($MILLION) 87
TABLE 55 CHINA: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 87
TABLE 56 AUSTRALIA: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 87
TABLE 57 INDIA: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 88
TABLE 58 OTHERS: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 88
TABLE 59 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY COUNTRY,
2012-2019 ($MILLION) 89
TABLE 60 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 90
TABLE 61 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY TYPE,
2012-2019 (UNIT,000) 90
TABLE 62 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY POWER RANGE, 2012-2019 ($MILLION) 91
TABLE 63 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY END-USER,
2012-2019 ($MILLION) 92
TABLE 64 IRAN: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 92
TABLE 65 SAUDI ARABIA: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 93
TABLE 66 KUWAIT: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 93
TABLE 67 ALGERIA: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 93
TABLE 68 NIGERIA: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 94
TABLE 69 OTHERS: GENERATOR SALES MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 94
TABLE 70 NEW PRODUCT LAUNCHES, 2011-2014 100
TABLE 71 CONTRACTS & AGREEMENTS, 2011-2014 103
TABLE 72 MERGERS & ACQUISITIONS, 2011-2014 105
TABLE 73 EXPANSIONS, 2011-2014 106
TABLE 74 OTHER DEVELOPMENTS, 2011 - 2013 106
TABLE 75 CATERPILLAR INC.: PRODUCTS 110
TABLE 76 CUMMINS INC.: PRODUCTS 114
TABLE 77 AGGREKO PLC.: PRODUCTS 117
TABLE 78 MITSUBISHI HEAVY INDUSTRIES LTD.: PRODUCTS 120
TABLE 79 APR ENERGY PLC.: PRODUCTS 123
TABLE 80 HIMOINSA SL: PRODUCTS 126
TABLE 81 KIRLOSKAR ELECTRIC COMPANY LTD.: PRODUCTS 128
TABLE 82 KOHLER CO: PRODUCTS 130
TABLE 83 MQ POWER CORPORATION: PRODUCTS 133
TABLE 84 MTU ONSITE ENERGY: PRODUCTS 135
TABLE 85 WACKER NEUSON: PRODUCTS 138
TABLE 86 YANMAR CO. LTD. .: PRODUCTS 141
TABLE 87 GENERAC HOLDINGS INC.: PRODUCTS 144

LIST OF FIGURES

FIGURE 1 MARKETS COVERED: GENERATOR SALES MARKET 15
FIGURE 2 GENERATOR SALES MARKET: RESEARCH DESIGN 17
FIGURE 3 INCREASE IN POWER CONSUMPTION IN THE TOP 10 COUNTRIES (2009 & 2013) 21
FIGURE 4 BOTTOM-UP APPROACH 22
FIGURE 5 TOP-DOWN APPROACH 23
FIGURE 6 ASSUMPTIONS OF THE RESEARCH STUDY 25
FIGURE 7 LIMITATIONS OF THE RESEARCH STUDY 25
FIGURE 8 GENERATOR SALES MARKET SHARE (VALUE), BY TYPE, 2014 & 2019 27
FIGURE 9 GENERATOR SALES MARKET SHARE (VALUE), BY END-USER, 2014 & 2019 27
FIGURE 10 GENERATOR SALES MARKET SHARE (VALUE), BY POWER RATING, 2014 & 2019 28
FIGURE 11 REGIONAL MARKET, GENERATOR SALES MARKET, 2013 28
FIGURE 12 ATTRACTIVE MARKET OPPORTUNITIES IN THE GENERATOR SALES MARKET 30
FIGURE 13 U.S. WILL CONTINUE TO DOMINATE THE MARKET IN 2019 31
FIGURE 14 ASIA-PACIFIC IS EXPECTED TO CONTINUE ITS DOMINANCE FOR THE NEXT
FIVE YEARS 32
FIGURE 15 100-350 KW RANGE CAPTURED THE MAJOR MARKET SHARE IN ASIA-PACIFIC IN 2013 33
FIGURE 16 GENERATOR SALES MARKET SHARE (VALUE), BY MAJOR COUNTRY, 2014-2019 34
FIGURE 17 GENERATOR SALES MARKET SHARE (VALUE), BY TYPE, 2019 34
FIGURE 18 ASIA-PACIFIC IS THE FASTEST GROWING MARKET 35
FIGURE 19 MARKET DYNAMICS 38
FIGURE 20 GENERATOR SALES MARKET VALUE CHAIN: GENERATOR MANUFACTURING HELD THE HIGHEST MARKET SHARE IN 2013 42
FIGURE 21 PORTER’S FIVE FORCES ANALYSIS: GENERATOR SALES MARKET 44
FIGURE 22 GENERATOR SALES MARKET: GLOBAL PERSPECTIVE 47
FIGURE 23 GENERATOR SALES MARKET SHARE (VALUE), BY TYPE, 2013 48
FIGURE 24 GENERATOR SALES MARKET, BY TYPE 49
FIGURE 25 DIESEL GENERATOR SALES MARKET SHARE (VALUE), BY REGION, 2013 50
FIGURE 26 DIESEL GENSETS WOULD DRIVE THE GROWTH OF THE GENERATOR SALES MARKET 52
FIGURE 27 GAS GENERATOR SALES MARKET SHARE (VALUE), BY REGION, 2013 53
FIGURE 28 GENERATOR SALES MARKET SHARE (VALUE), BY END-USER, 2013 60
FIGURE 29 GENERATOR SALES MARKET SIZE, BY END-USER 61
FIGURE 30 INDUSTRIAL APPLICATION WOULD DRIVE THE GROWTH OF THE GENERATOR SALES MARKET DURING THE FORECAST PERIOD 63
FIGURE 31 COMMERCIAL GENERATOR SALES MARKET SHARE (VALUE), BY REGION, 2013 64
FIGURE 32 ASIA-PACIFIC IS THE FASTEST GROWING REGION IN THE RESIDENTIAL APPLICATION 65
FIGURE 33 ASIA-PACIFIC MARKET IS EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 69
FIGURE 34 SOUTH AMERICA: BRAZIL EXPECTED TO BE THE LEADING MARKET IN GENERATOR SALES 75
FIGURE 35 HIGH POWER DEFICIT IS THE STRONGEST DRIVER FOR THE GENERATOR SALES MARKET IN CHINA 84
FIGURE 36 SAUDI ARABIA IS THE LEADING MARKET FOR GENERATOR SALES 89
FIGURE 37 COMPANIES ADOPTED NEW PRODUCT DEVELOPMENTS AS THE KEY GROWTH STRATEGY IN THE PAST THREE YEARS 96
FIGURE 38 AGGREKO PLC GREW AT THE HIGHEST RATE DURING 2011-2013 97
FIGURE 39 GENERATOR SALES MARKET SHARE, BY MAJOR MARKET PLAYERS, 2013 98
FIGURE 40 MARKET EVALUATION FRAMEWORK 99
FIGURE 41 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH IS THE KEY STRATEGY 100
FIGURE 42 GEOGRAPHIC REVENUE MIX OF THE TOP 5 MARKET PLAYERS 108
FIGURE 43 CATERPILLAR INC.: BUSINESS OVERVIEW 109
FIGURE 44 CATERPILLAR INC.: SWOT ANALYSIS 111
FIGURE 45 CUMMINS INC.: BUSINESS OVERVIEW 113
FIGURE 46 CUMMINS INC.: SWOT ANALYSIS 115
FIGURE 47 AGGREKO PLC: BUSINESS OVERVIEW 117
FIGURE 48 AGGREKO PLC.: SWOT ANALYSIS 119
FIGURE 49 MITSUBISHI HEAVY INDUSTRIES LTD.: BUSINESS OVERVIEW 120
FIGURE 50 MITSUBISHI HEAVY INDUSTRIES LTD.: SWOT ANALYSIS 122
FIGURE 51 APR ENERGY PLC.: BUSINESS OVERVIEW 123
FIGURE 52 APR ENERGY PLC.: SWOT ANALYSIS 125
FIGURE 53 HIMOINSA SL: BUSINESS OVERVIEW 126
FIGURE 54 KIRLOSKAR ELECTRIC COMPANY LTD.: BUSINESS OVERVIEW 128
FIGURE 55 KOHLER CO.: BUSINESS OVERVIEW 130
FIGURE 56 MQ POWER CORPORATION: BUSINESS OVERVIEW 133
FIGURE 57 MTU ONSITE ENERGY: BUSINESS OVERVIEW 135
FIGURE 58 WACKER NEUSON: BUSINESS OVERVIEW 138
FIGURE 59 YANMAR CO. LTD.: BUSINESS OVERVIEW 141
FIGURE 60 GENERAC HOLDINGS INC.: BUSINESS OVERVIEW 143

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