Social Media Analytics Market by Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence), Component, Analytics Type, Deployment, Organization Size, Industry Vertical, and Region - Global forecast to 2022

Table of Contents

1 INTRODUCTION 17

1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 MARKET SCOPE 18
1.4 YEARS CONSIDERED FOR THE STUDY 19
1.5 CURRENCY 19
1.6 STAKEHOLDERS 19

2 RESEARCH METHODOLOGY 20

2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Breakdown of primaries 22
2.1.2.2 Key industry insights 22
2.2 MARKET SIZE ESTIMATION 24
2.3 MICROQUADRANT RESEARCH METHODOLOGY 25
2.3.1 VENDOR INCLUSION CRITERIA 25
2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS 26
2.5 LIMITATIONS 26

3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 33

4.1 ATTRACTIVE OPPORTUNITIES IN THE SOCIAL MEDIA ANALYTICS MARKET 33
4.2 SOCIAL MEDIA ANALYTICS MARKET: MARKET SHARE, BY REGION 34
4.3 SOCIAL MEDIA ANALYTICS MARKET: BY INDUSTRY VERTICAL AND REGION 34
4.4 LIFECYCLE ANALYSIS, BY REGION, 2017 35

5 MARKET OVERVIEW AND INDUSTRY TRENDS 36

5.1 MARKET OVERVIEW 36
5.1.1 INTRODUCTION 36
5.1.2 MARKET DYNAMICS 36
5.1.3 DRIVERS 37
5.1.3.1 Increased focus on the market and competitive intelligence 37
5.1.3.2 Increasing user engagement of social media using smartphones 37
5.1.3.3 Need of social media measurement to enhance the customer experience 38
5.1.4 RESTRAINTS 39
5.1.4.1 Complexities in analytical workflow 39
5.1.5 OPPORTUNITIES 39
5.1.5.1 Voluminous data generation through social media platforms 39
5.1.5.2 Increasing cloud adoption trends 40
5.1.5.3 High adoption rate of social media analytics solutions among SMEs 40
5.1.6 CHALLENGES 41
5.1.6.1 Lack of standard measures for social media analytics 41
5.1.6.2 Lack of a single solution to manage the increasing unstructured data 41
5.2 INDUSTRY TRENDS 41
5.2.1 SOCIAL MEDIA ANALYTICS ECOSYSTEM 41
5.2.2 USE CASES 42
5.2.2.1 Use Case 1: Banking services 42
5.2.2.2 Use Case 2: Telecommunications and IT 43
5.2.2.3 Use Case 3: Hospitality industry 43
5.2.2.4 Use Case 4: Media and entertainment 44
5.2.2.5 Use Case 5: Energy and utilities 44
5.2.2.6 Use Case 6: Healthcare and life sciences 45
5.2.2.7 Use Case 7: Manufacturing 45
5.2.2.8 Use Case 8: Retail and eCommerce 46
5.2.2.9 Use Case 9: Government and defense 46
5.2.2.10 Use Case 10: Transportation and logistics 47
5.2.3 TECHNOLOGIES IN SOCIAL MEDIA ANALYTICS 47
5.2.3.1 Machine learning 47
5.2.3.2 Big data 48
5.2.3.3 Natural Language Processing (NLP) 48

6 SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY COMPONENT 49

6.1 INTRODUCTION 50
6.2 SOFTWARE 51
6.3 SERVICES 52
6.3.1 MANAGED SERVICES 53
6.3.2 PROFESSIONAL SERVICES 54
6.3.2.1 Support and maintenance 55
6.3.2.2 Consulting services 56

7 SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY APPLICATION 57

7.1 INTRODUCTION 58
7.2 SALES AND MARKETING MANAGEMENT 59
7.3 CUSTOMER EXPERIENCE MANAGEMENT 59
7.4 COMPETITIVE INTELLIGENCE 60
7.5 RISK MANAGEMENT AND FRAUD DETECTION 61
7.6 PUBLIC SAFETY AND LAW ENFORCEMENT 62
7.7 OTHERS 63

8 SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY ANALYTICS TYPE 64

8.1 INTRODUCTION 65
8.2 PREDICTIVE ANALYTICS 66
8.3 PRESCRIPTIVE ANALYTICS 66
8.4 DIAGNOSTIC ANALYTICS 67
8.5 DESCRIPTIVE ANALYTICS 68

9 SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL 69

9.1 INTRODUCTION 70
9.2 ON-PREMISES 71
9.3 CLOUD 72

10 SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE 73

10.1 INTRODUCTION 74
10.2 SMALL AND MEDIUM-SIZED ENTERPRISES 75
10.3 LARGE ENTERPRISES 76

11 SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY INDUSTRY VERTICAL 77

11.1 INTRODUCTION 78
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 79
11.3 TELECOMMUNICATIONS AND IT 80
11.4 RETAIL AND ECOMMERCE 81
11.5 HEALTHCARE AND LIFE SCIENCES 82
11.6 MANUFACTURING 82
11.7 GOVERNMENT AND DEFENSE 83
11.8 ENERGY AND UTILITIES 84
11.9 MEDIA AND ENTERTAINMENT 84
11.10 TRAVEL AND HOSPITALITY 85
11.11 TRANSPORTATION AND LOGISTICS 86
11.12 OTHERS 87

12 GEOGRAPHIC ANALYSIS 88

12.1 INTRODUCTION 89
12.2 NORTH AMERICA 91
12.2.1 BY COMPONENT 92
12.2.2 BY APPLICATION 94
12.2.3 BY ANALYTICS TYPE 94
12.2.4 BY DEPLOYMENT MODEL 95
12.2.5 BY ORGANIZATION SIZE 95
12.2.6 BY INDUSTRY VERTICAL 96
12.2.7 BY COUNTRY 96
12.2.7.1 United States 96
12.2.7.2 Canada 96
12.3 EUROPE 97
12.3.1 BY COMPONENT 97
12.3.2 BY APPLICATION 98
12.3.3 BY ANALYTICS TYPE 99
12.3.4 BY DEPLOYMENT MODEL 99
12.3.5 BY ORGANIZATION SIZE 99
12.3.6 BY INDUSTRY VERTICAL 100
12.3.7 BY COUNTRY 100
12.3.7.1 United Kingdom 100
12.3.7.2 France 100
12.3.7.3 Sweden 101
12.3.7.4 Others 101
12.4 ASIA PACIFIC 101
12.4.1 BY COMPONENT 102
12.4.2 BY APPLICATION 104
12.4.3 BY ANALYTICS TYPE 104
12.4.4 BY DEPLOYMENT MODEL 105
12.4.5 BY ORGANIZATION SIZE 105
12.4.6 BY INDUSTRY VERTICAL 106
12.4.7 BY COUNTRY 106
12.4.7.1 Australia 106
12.4.7.2 China 106
12.4.7.3 India 107
12.4.7.4 Others 107
12.5 LATIN AMERICA 107
12.5.1 BY COMPONENT 107
12.5.2 BY APPLICATION 108
12.5.3 BY ANALYTICS TYPE 109
12.5.4 BY DEPLOYMENT MODEL 109
12.5.5 BY ORGANIZATION SIZE 110
12.5.6 BY INDUSTRY VERTICAL 110
12.5.7 BY COUNTRY 111
12.5.7.1 Brazil 111
12.5.7.2 Argentina 111
12.5.7.3 Others 111
12.6 MIDDLE EAST AND AFRICA 111
12.6.1 BY COMPONENT 111
12.6.2 BY APPLICATION 113
12.6.3 BY ANALYTICS TYPE 113
12.6.4 BY DEPLOYMENT MODEL 114
12.6.5 BY ORGANIZATION SIZE 114
12.6.6 BY INDUSTRY VERTICAL 115
12.6.7 BY COUNTRY 115
12.6.7.1 Saudi Arabia 115
12.6.7.2 South Africa 116
12.6.7.3 Others 116

13 COMPETITIVE LANDSCAPE 117

13.1 MICROQUADRANT OVERVIEW 117
13.1.1 VISIONARY LEADERS 117
13.1.2 INNOVATORS 117
13.1.3 DYNAMIC DIFFERENTIATORS 117
13.1.4 EMERGING COMPANIES 117
13.2 COMPETITIVE BENCHMARKING 119
13.2.1 BUSINESS STRATEGY EXCELLENCE ADOPTED IN THE SOCIAL MEDIA ANALYTICS MARKET 119
13.2.2 STRENGTH OF PRODUCT PORTFOLIO IN THE SOCIAL MEDIA ANALYTICS MARKET 120

14 COMPANY PROFILES 122

(Business Overview, Product Offerings & Business Strategies, Recent Developments, MnM View Key Relationships)*
14.1 ORACLE CORPORATION 122
14.2 SALESFORCE 126
14.3 INTERNATIONAL BUSINESS MACHINES CORPORATION 130
14.4 ADOBE SYSTEMS INCORPORATED 134
14.5 SAS INSTITUTE INC. 138
14.6 CLARABRIDGE, INC. 141
14.7 NETBASE SOLUTIONS, INC. 144
14.8 BRANDWATCH 147
14.9 TALKWALKER INC. 151
14.10 GOODDATA CORPORATION 155
14.11 CRIMSON HEXAGON, INC. 158
14.12 SIMPLY MEASURED, INC. 161
14.13 SYSOMOS 164
*Details on Business Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments, and Key Relationships might not be captured in case of unlisted companies.
 
15 APPENDIX 168

LIST OF TABLES

TABLE 1 EVALUATION CRITERIA 25
TABLE 2 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2022 (USD MILLION) 50
TABLE 3 SOFTWARE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 51
TABLE 4 SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 52
TABLE 5 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION) 53
TABLE 6 MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 53
TABLE 7 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 54
TABLE 8 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE,
2015–2022 (USD MILLION) 55
TABLE 9 SUPPORT AND MAINTENANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 55
TABLE 10 CONSULTING SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 56
TABLE 11 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2022 (USD MILLION) 58
TABLE 12 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS
MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 59
TABLE 13 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS
MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 60
TABLE 14 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 61
TABLE 15 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS
MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 62
TABLE 16 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 63
TABLE 17 OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 63
TABLE 18 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE,
2015–2022 (USD MILLION) 65
TABLE 19 PREDICTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 66
TABLE 20 PRESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 67
TABLE 21 DIAGNOSTIC ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 67
TABLE 22 DESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 68
TABLE 23 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2015–2022 (USD MILLION) 70
TABLE 24 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 71
TABLE 25 CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 72
TABLE 26 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2015–2022 (USD MILLION) 74
TABLE 27 SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 75
TABLE 28 LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 76
TABLE 29 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,
2015–2022 (USD MILLION) 78
TABLE 30 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 79
TABLE 31 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 80
TABLE 32 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 81
TABLE 33 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 82
TABLE 34 MANUFACTURING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 83
TABLE 35 GOVERNMENT AND DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 83
TABLE 36 ENERGY AND UTILITIES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 84
TABLE 37 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 85
TABLE 38 TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 85
TABLE 39 TRANSPORTATION AND LOGISTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 86
TABLE 40 OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 87
TABLE 41 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 90
TABLE 42 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 92
TABLE 43 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2015–2022 (USD MILLION) 93
TABLE 44 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 93
TABLE 45 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2022 (USD MILLION) 94
TABLE 46 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015–2022 (USD MILLION) 94
TABLE 47 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION) 95
TABLE 48 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 95
TABLE 49 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2022 (USD MILLION) 96
TABLE 50 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2022 (USD MILLION) 97
TABLE 51 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2015–2022 (USD MILLION) 97
TABLE 52 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 98
TABLE 53 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2022 (USD MILLION) 98
TABLE 54 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE,
2015–2022 (USD MILLION) 99
TABLE 55 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION) 99
TABLE 56 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 99
TABLE 57 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2022 (USD MILLION) 100
TABLE 58 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2022 (USD MILLION) 102
TABLE 59 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2015–2022 (USD MILLION) 103
TABLE 60 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 103
TABLE 61 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2022 (USD MILLION) 104
TABLE 62 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015–2022 (USD MILLION) 104
TABLE 63 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION) 105
TABLE 64 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 105
TABLE 65 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2022 (USD MILLION) 106
TABLE 66 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 107
TABLE 67 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2015–2022 (USD MILLION) 108
TABLE 68 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 108
TABLE 69 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2022 (USD MILLION) 108
TABLE 70 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015–2022 (USD MILLION) 109
TABLE 71 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION) 109
TABLE 72 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 110
TABLE 73 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2022 (USD MILLION) 110
TABLE 74 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY COMPONENT, 2015–2022 (USD MILLION) 111
TABLE 75 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY SERVICE, 2015–2022 (USD MILLION) 112
TABLE 76 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 112
TABLE 77 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY APPLICATION, 2015–2022 (USD MILLION) 113
TABLE 78 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ANALYTICS TYPE, 2015–2022 (USD MILLION) 113
TABLE 79 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION) 114
TABLE 80 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 114
TABLE 81 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY INDUSTRY VERTICAL, 2015–2022 (USD MILLION) 115
TABLE 82 MARKET RANKING FOR SOCIAL MEDIA ANALYTICS MARKET, 2017 121

LIST OF FIGURES

FIGURE 1 SOCIAL MEDIA ANALYTICS MARKET: MARKET SEGMENTATION 18
FIGURE 2 REGIONAL SCOPE 18
FIGURE 3 SOCIAL MEDIA ANALYTICS MARKET: RESEARCH DESIGN 20
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION,
AND REGION 22
FIGURE 5 DATA TRIANGULATION 23
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 24
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 24
FIGURE 8 SOCIAL MEDIA ANALYTICS MARKET: ASSUMPTIONS 26
FIGURE 9 SOCIAL MEDIA ANALYTICS MARKET IS EXPECTED TO GROW AT A HIGH CAGR 29
FIGURE 10 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY COMPONENT (2017 VS. 2022) 29
FIGURE 11 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY SERVICE (2017 VS. 2022) 30
FIGURE 12 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY APPLICATION (2017 VS 2022) 30
FIGURE 13 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY DEPLOYMENT MODEL
(2017 – 2022) 31
FIGURE 14 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY ANALYTICS TYPE
(2017 - 2022) 31
FIGURE 15 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY ORGANIZATION SIZE
(2017 - 2022) 32
FIGURE 16 SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY INDUSTRY VERTICAL
(2017 - 2022) 32
FIGURE 17 SOCIAL MEDIA ANALYTICS MARKET IS EXPECTED TO GROW OWING TO THE GROWING DEMAND OF SOLUTIONS FROM THE EMERGING COUNTRIES 33
FIGURE 18 NORTH AMERICA IS EXPECTED TO HAVE THE LARGEST MARKET SHARE IN 2017 34
FIGURE 19 RETAIL AND ECOMMERCE INDUSTRY VERTICAL, AND NORTH AMERICA ARE EXPECTED TO HAVE THE LARGEST MARKET SHARES IN 2017 34
FIGURE 20 ASIA PACIFIC IS EXPECTED TO HAVE AN EXPONENTIAL GROWTH DURING
THE FORECAST PERIOD 35
FIGURE 21 SOCIAL MEDIA ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 36
FIGURE 22 REGION-WISE SOCIAL MEDIA PENETRATION (%) 37
FIGURE 23 IMPACT OF NEGATIVE EXPERIENCE (%) 38
FIGURE 24 TOTAL NUMBER OF SOCIAL MEDIA USERS WORLDWIDE (2010–2016) 39
FIGURE 25 SOCIAL MEDIA ANALYTICS ARCHITECTURE 42
FIGURE 26 SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING
THE FORECAST PERIOD 50
FIGURE 27 MANAGED SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 52
FIGURE 28 CONSULTING SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER
CAGR DURING THE FORECAST PERIOD 54
FIGURE 29 COMPETITIVE INTELLIGENCE APPLICATION IS EXPECTED TO GROW AT
THE HIGHEST CAGR DURING THE FORECAST PERIOD 58
FIGURE 30 PRESCRIPTIVE ANALYTICS SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 65
FIGURE 31 CLOUD DEPLOYMENT MODEL IS EXPECTED TO GROW AT A HIGHER CAGR
DURING THE FORECAST PERIOD 70
FIGURE 32 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW
AT A HIGHER CAGR DURING THE FORECAST PERIOD 74
FIGURE 33 HEALTHCARE AND LIFE SCIENCES VERTICAL IS EXPECTED TO GROW
AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 78
FIGURE 34 ASIA PACIFIC IS EXPECTED TO HAVE THE HIGHEST CAGR IN THE SOCIAL
MEDIA ANALYTICS MARKET DURING THE FORECAST PERIOD 89
FIGURE 35 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING
THE FORECAST PERIOD 90
FIGURE 36 NORTH AMERICA: MARKET SNAPSHOT 92
FIGURE 37 ASIA PACIFIC: MARKET SNAPSHOT 102
FIGURE 38 SOCIAL MEDIA ANALYTICS MARKET (GLOBAL), COMPETITIVE LEADERSHIP MAPPING, 2017 118
FIGURE 39 ORACLE CORPORATION: COMPANY SNAPSHOT 122
FIGURE 40 SALESFORCE: COMPANY SNAPSHOT 126
FIGURE 41 INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT 130
FIGURE 42 ADOBE SYSTEMS INCORPORATED: COMPANY SNAPSHOT 134
FIGURE 43 SAS INSTITUTE INC.: COMPANY SNAPSHOT 138

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