Farm Tractor Market by (Power Output (30, 31–100, 101–200, >200hp), Drive Type (2WD, 4WD, & Autonomous Tractor), Combines Market (Corn, Rice, Wheat, Soybean), Implements Market (Harvest, Hay, Plant & Fertilize, Plow & Cultivate, Spray) - Forecast to 2022

Table of Contents

1 INTRODUCTION 16

1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 16
1.3.1 MARKETS COVERED 17
1.3.2 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 18
1.5 LIMITATIONS 18
1.6 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19

2.1 RESEARCH DATA 19
2.2 SECONDARY DATA 21
2.3 PRIMARY DATA 22
2.3.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 22
2.3.2 PRIMARY PARTICIPANTS 23
2.4 FACTOR ANALYSIS 23
2.4.1 INTRODUCTION 23
2.4.2 DEMAND-SIDE ANALYSIS 23
2.4.2.1 Increasing population around the globe 23
2.4.3 SUPPLY-SIDE ANALYSIS 24
2.4.3.1 Technological advancements 24
2.4.3.2 Availability of Arable land per person 25
2.5 MARKET ESTIMATION 26
2.5.1 BOTTOM-UP APPROACH 26
2.5.2 TOP-DOWN APPROACH 27
2.5.3 MARKET BREAKDOWN & DATA TRIANGULATION 28
2.5.4 ASSUMPTIONS 29

3 EXECUTIVE SUMMARY 30

3.1 INTRODUCTION 30
3.2 AGRICULTURAL EQUIPMENT MARKET, BY TYPE 31
3.3 TRACTORS MARKET, BY POWER OUTPUT 32
3.4 TRACTORS MARKET, BY DRIVE TYPE 33
3.5 COMBINES MARKET, BY APPLICATION 34
3.6 IMPLEMENTS MARKET, BY FUNCTION 35
3.7 AUTONOMOUS TRACTORS MARKET (SCENARIO ANALYSIS) 36
 

4 PREMIUM INSIGHTS 37

4.1 GLOBAL AGRICULTURAL EQUIPMENT MARKET TREND, FORECAST & OPPORTUNITY 37
4.2 AGRICULTURAL EQUIPMENT MARKET, BY TYPE 38
4.3 TRACTORS MARKET, BY REGION 39
4.4 TRACTORS MARKET, BY DRIVE TYPE 40
4.5 TRACTORS MARKET, BY POWER OUTPUT 40
4.6 COMBINES MARKET, BY APPLICATION 41
4.7 IMPLEMENTS MARKET, BY FUNCTION 42
4.8 AUTONOMOUS TRACTORS MARKET, OPTIMISTIC VS PESSIMISTIC SCENARIO 43

5 MARKET OVERVIEW 44

5.1 INTRODUCTION 45
5.2 MARKET SEGMENTATION 46
5.2.1 MARKET SEGMENTATION 46
5.3 MARKET DYNAMICS 47
5.3.1 DRIVERS 47
5.3.1.1 Increasing mechanization trend in agriculture industry 47
5.3.1.1.1 Decreasing agriculture employment & increasing labor cost 48
5.3.1.1.2 Government subsidies for agriculture equipment 48
5.3.1.2 Rising need for operational efficiency and profitability 49
5.3.2 RESTRAINTS 50
5.3.2.1 High cost of agricultural machinery 50
5.3.2.2 Growing market for used equipment and local/unorganized players 50
5.3.3 OPPORTUNITIES 51
5.3.3.1 Innovation in the field of autonomous tractors 51
5.3.3.2 Increased usage of telematics & GPS technology in advanced agricultural equipment 52
5.3.3.2.1 Autopilot technology 52
5.3.3.2.2 Swath control and variable rate technology (VRT) 52
5.3.3.2.3 Integration of smartphone with agricultural equipment 52
5.3.4 CHALLENGES 53
5.3.4.1 Lack of standardization in advanced agricultural equipment 53
5.3.4.2 Attracting small-scale farmers toward advanced agricultural equipment 54
5.4 PORTER’S FIVE FORCES ANALYSIS 55
5.4.1 AGRICULTURAL EQUIPMENT MARKET 55
5.4.1.1 Porter’s five forces analysis: agricultural equipment market 55
5.4.1.2 Intensity of Competitive Rivalry 56
5.4.1.3 Threat of New Entrants 57
5.4.1.4 Threat of Substitutes 58
5.4.1.5 Bargaining Power of Suppliers 59
5.4.1.6 Bargaining Power of Buyers 60

6 COMBINES MARKET, BY APPLICATION 61

6.1 INTRODUCTION 62
6.2 COMBINES MARKET, BY APPLICATION 63
6.3 COMBINES MARKET, BY REGION 64
6.3.1 COMBINE HARVESTERS FOR CORN MARKET, BY REGION 66
6.3.2 COMBINE HARVESTERS FOR RICE MARKET, BY REGION 67
6.3.3 COMBINE HARVESTERS FOR SOYBEAN MARKET, BY REGION 68
6.3.4 COMBINE HARVESTERS FOR WHEAT MARKET, BY REGION 69
6.3.5 COMBINE HARVESTERS FOR OTHER CROPS MARKET 70

7 IMPLEMENTS MARKET, BY FUNCTION 71

7.1 INTRODUCTION 72
7.2 IMPLEMENTS MARKET, BY FUNCTION 72
7.3 IMPLEMENTS MARKET, BY REGION 73
7.3.1 HARVESTING IMPLEMENTS MARKET, BY REGION 74
7.3.2 HAYING IMPLEMENTS MARKET, BY REGION 75
7.3.3 PLANTING & FERTILIZING IMPLEMENTS MARKET, BY REGION 75
7.3.4 PLOWING & CULTIVATING IMPLEMENTS MARKET, BY REGION 76
7.3.5 SPRAYING IMPLEMENTS MARKET, BY REGION 76
7.3.6 OTHER IMPLEMENTS MARKET, BY REGION 77

8 TRACTORS MARKET, BY DRIVE TYPE 78

8.1 INTRODUCTION 79
8.2 TRACTORS MARKET, BY DRIVE TYPE 79
8.2.1 TWO-WHEEL DRIVE TRACTORS MARKET, BY REGION 80
8.2.2 FOUR-WHEEL DRIVE TRACTOR MARKET, BY REGION 81

9 AUTONOMOUS TRACTORS MARKET, FUTURE TRENDS, & SCENARIO (2020-2027) 83

9.1 INTRODUCTION 83
9.2 AUTONOMOUS TRACTORS MARKET - NORMAL SCENARIO 84
9.3 AUTONOMOUS TRACTORS MARKET - PESSIMISTIC SCENARIO 85
9.4 AUTONOMOUS TRACTORS MARKET - OPTIMISTIC SCENARIO 86

10 TRACTORS MARKET, BY POWER OUTPUT & REGION 87

10.1 INTRODUCTION 88
10.2 TRACTORS MARKET, BY POWER OUTPUT 88
10.3 TRACTORS MARKET, BY REGION 90
10.3.1 ASIA-OCEANIA TRACTORS MARKET, BY POWER OUTPUT & COUNTRY 91
Asia-Oceania - China, India, Japan, South Korea and Rest of Asia-Oceania
10.3.1.1 <30 HP Tractors Market, By Country 94
10.3.1.2 31-100 HP Tractors Market, By Country 95
10.3.1.3 101–200 HP Tractors Market, By Country 96
10.3.1.4 >200 HP Tractors Market, By Country 97
10.3.2 EUROPE TRACTORS MARKET, BY POWER OUTPUT & COUNTRY 98
Europe- France, Germany, Italy, Turkey, U.K. and Rest of Europe
10.3.2.1 <30 HP Tractors Market, By Country 99
10.3.2.2 31–100 HP Tractors Market, By Country 100
10.3.2.3 101–200 HP Tractors Market, By Country 101
10.3.2.4 >200 HP Tractors Market, By Country 102
10.3.3 NORTH AMERICA TRACTORS MARKET, BY POWER OUTPUT & COUNTRY 103
North America - Canada, Mexico and U.S.
10.3.3.1 <30 HP Tractors Market, By Country 106
10.3.3.2 31–100 HP Tractors Market, By Country 107
10.3.3.3 101–200 HP Tractors Market, By Country 108
10.3.3.4 >200 HP Tractors Market, By Country 109
10.3.4 REST OF THE WORLD TRACTOR MARKET, BY POWER OUTPUT & COUNTRY 110
RoW - Brazil, Russia & Rest of RoW
10.3.4.1 <30 HP Tractors Market, By Country 111
10.3.4.2 31-100 HP Tractors Market, By Country 112
10.3.4.3 101-200 HP Tractors Market, By Country 113
10.3.4.4 >200 HP Tractors Market, By Country 114

11 COMPETITIVE LANDSCAPE 115

11.1 INTRODUCTION 115
11.1.1 VANGUARDS 115
11.1.2 INNOVATOR 115
11.1.3 DYNAMIC 115
11.1.4 EMERGING 116
11.1.5 VENDOR DIVE MATRIX - AGRICULTURE EQUIPMENT MANUFACTURERS 116
11.2 COMPETITIVE BENCHMARKING 117
11.2.1 COMPANY-WISE PRODUCT OFFERING ANALYSIS 117
11.2.2 COMPANY-WISE BUSINESS STRATEGY ANALYSIS 118
*Top 15 companies analyzed for this study are – AGCO Corporation, Alamo Group, Inc., Bucher Industries, Claas KGaA mbH, CNH Industrial N.V., Deere & Company, Escorts Ltd., Iseki & Co. Ltd., J C Bamford Excavators Ltd., Kubota Corporation, Mahindra & Mahindra, Ltd., SAME Deutz-Fahr S.p.A, Tractors And Farm Equipment Limited, Yanmar Co., Ltd., Zetor Tractors A.S.
11.3 MARKET RANKING ANALYSIS: AGRICULTURAL EQUIPMENT MARKET 119
 

12 COMPANY PROFILES 120

(Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View)*
12.1 AGCO CORPORATION 120
12.2 CLAAS KGAA MBH 126
12.3 CNH INDUSTRIAL N.V. 130
12.4 MAHINDRA & MAHINDRA LTD. 134
12.5 DEERE & COMPANY 140
12.6 ISEKI & CO., LTD. 144
12.7 J C BAMFORD EXCAVATORS LTD. 147
12.8 KUBOTA CORPORATION 151
12.9 SAME DEUTZ-FAHR ITALIA S.P.A. 155
12.10 YANMAR CO., LTD. 160
12.11 BUCHER INDUSTRIES 164
12.12 ESCORTS LTD. 168
12.13 ZETOR TRACTORS A.S. 172
12.14 ALAMO GROUP, INC. 176
12.15 TRACTORS AND FARM EQUIPMENT LIMITED 179
*Details on Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.
13 APPENDIX 183

LIST OF TABLES

TABLE 1 USD EXCHANGE RATES 18
TABLE 2 SUPPORT FROM REGIONAL GOVERNMENTS 49
TABLE 3 AVERAGE SELLING PRICES OF SELECT AGRICULTURAL EQUIPMENT 50
TABLE 4 KEY PLAYERS IN AUTONOMOUS TRACTORS MARKET 51
TABLE 5 PORTER’S FIVE FORCES ANALYSIS 56
TABLE 6 COMBINES MARKET: BY APPLICATION, 2015–2022 (IN '000 UNITS) 63
TABLE 7 COMBINES MARKET: BY APPLICATION 2015–2022 (USD MILLION) 64
TABLE 8 COMBINES MARKET, BY REGION, 2015–2022 ('000 UNITS) 65
TABLE 9 COMBINES MARKET: BY REGION 2015–2022 (USD MILLION) 65
TABLE 10 COMBINE HARVESTERS FOR CORN MARKET, BY REGION,
2015–2022 ('000 UNITS) 66
TABLE 11 COMBINE HARVESTERS FOR CORN MARKET, BY REGION,
2015–2022 (USD MILLION) 66
TABLE 12 COMBINE HARVESTER FOR RICE MARKET, BY REGION 2015–2022 ( ‘000 UNITS) 67
TABLE 13 COMBINE HARVESTERS FOR RICE MARKET, BY REGION
2015–2022 (USD MILLION) 67
TABLE 14 COMBINE HARVESTERS FOR SOYBEAN MARKET, BY REGION,
2015–2022 ('000 UNITS) 68
TABLE 15 COMBINE HARVESTERS FOR SOYBEAN MARKET, BY REGION,
2015–2022 (USD MILLION) 68
TABLE 16 COMBINE HARVESTERS FOR WHEAT MARKET, BY REGION,
2015–2022 ('000 UNITS) 69
TABLE 17 COMBINE HARVESTERS FOR WHEAT MARKET, BY REGION,
2015–2022 (USD MILLION) 69
TABLE 18 COMBINE HARVESTERS FOR OTHER CROPS MARKET, BY REGION,
2015–2022 ('000 UNITS) 70
TABLE 19 COMBINE HARVESTERS FOR OTHER CROPS MARKET, BY REGION,
2015–2022 (USD MILLION) 70
TABLE 20 IMPLEMENTS MARKET, BY FUNCTION, 2015–2022 (USD MILLION) 73
TABLE 21 IMPLEMENTS MARKET, BY REGION, 2015–2022 (USD MILLION) 74
TABLE 22 HARVESTING IMPLEMENTS MARKET, BY REGION, 2015–2022 (USD MILLION) 74
TABLE 23 HAYING IMPLEMENTS MARKET, BY REGION, 2015–2022 (USD MILLION) 75
TABLE 24 PLANTING & FERTILIZING IMPLEMENTS MARKET, BY REGION,
2017–2022 (USD MILLION) 75
TABLE 25 PLOWING & CULTIVATING IMPLEMENTS MARKET: BY REGION,
2015–2022 (USD MILLION) 76
TABLE 26 SPRAYING IMPLEMENTS MARKET: BY REGION, 2015–2022 (USD MILLION) 76
TABLE 27 OTHER IMPLEMENTS MARKET: BY REGION, 2015–2022 (USD MILLION) 77
TABLE 28 TRACTORS MARKET, BY DRIVE TYPE, 2015–2022 ('000 UNITS) 80
TABLE 29 TRACTORS MARKET, BY DRIVE TYPE 2015–2022 (USD MILLION) 80
TABLE 30 TWO-WHEEL DRIVE TRACTORS MARKET, BY REGION, 2015–2022 (IN '000 UNITS) 81
TABLE 31 TWO-WHEEL DRIVE TRACTORS MARKET, BY REGION, 2015–2022 (USD MILLION) 81
TABLE 32 FOUR-WHEEL DRIVE TRACTORS MARKET, BY REGION 2015–2022 (IN '000 UNITS) 82
TABLE 33 FOUR-WHEEL DRIVE TRACTORS MARKET, BY REGION, 2015–2022 (USD MILLION) 82
TABLE 34 TRACTORS MARKET, BY POWER OUTPUT, 2015–2022 (‘000 UNITS) 89
TABLE 35 TRACTORS MARKET, BY POWER OUTPUT, 2015–2022 (USD MILLION) 89
TABLE 36 TRACTORS MARKET, BY REGION, 2015–2022 (‘000 UNITS) 90
TABLE 37 TRACTORS MARKET, BY REGION, 2015–2022 (USD MILLION) 91
TABLE 38 ASIA-OCEANIA: TRACTORS MARKET, BY POWER OUTPUT, 2015–2022 (‘000 UNITS) 93
TABLE 39 ASIA-OCEANIA: TRACTORS MARKET, BY POWER OUTPUT,
2015–2022 (USD MILLION) 93
TABLE 40 ASIA-OCEANIA: <30 HP TRACTORS MARKET, BY COUNTRY,
2015–2022 (‘000 UNITS) 94
TABLE 41 ASIA-OCEANIA: <30 HP TRACTORS MARKET, BY COUNTRY,
2015–2022 (USD MILLION) 94
TABLE 42 ASIA-OCEANIA: 31-100 HP TRACTORS MARKET, BY COUNTRY,
2015–2022 (‘000 UNITS) 95
TABLE 43 ASIA-OCEANIA: 31-100 HP TRACTORS MARKET, BY COUNTRY,
2015–2022 (USD MILLION) 95
TABLE 44 ASIA-OCEANIA: 101–200 HP TRACTORS MARKET, BY COUNTRY,
2015–2022 (‘000 UNITS) 96
TABLE 45 ASIA-OCEANIA: 101–200 HP TRACTORS MARKET, BY COUNTRY,
2015–2022 (USD MILLION) 96
TABLE 46 ASIA-OCEANIA: >200 HP TRACTORS MARKET, BY COUNTRY,
2015–2022 (‘000 UNITS) 97
TABLE 47 ASIA-OCEANIA: >200 HP TRACTORS MARKET, BY COUNTRY,
2015–2022 (USD MILLION) 97
TABLE 48 EUROPE: TRACTORS MARKET, BY POWER OUTPUT, 2015–2022 (‘000 UNITS) 98
TABLE 49 EUROPE: TRACTORS MARKET, BY POWER OUTPUT, 2015–2022 (USD MILLION) 99
TABLE 50 EUROPE: <30 HP TRACTORS MARKET, BY COUNTRY, 2015–2022 (‘000 UNITS) 99
TABLE 51 EUROPE: <30 HP TRACTORS MARKET, BY COUNTRY, 2015–2022 (USD MILLION) 100
TABLE 52 EUROPE: 31–100 HP TRACTORS MARKET, BY COUNTRY, 2015–2022 (‘000 UNITS) 100
TABLE 53 EUROPE: 31–100 HP TRACTORS MARKET, BY COUNTRY,
2015–2022 (USD MILLION) 101
TABLE 54 EUROPE: 101–200 HP TRACTORS MARKET, BY COUNTRY,
2015–2022 (‘000 UNITS) 101
TABLE 55 EUROPE: 101–200 HP TRACTORS MARKET, BY COUNTRY,
2015–2022 (USD MILLION) 102
TABLE 56 EUROPE: >200 HP TRACTORS MARKET, BY COUNTRY, 2015–2022 (‘000 UNITS) 102
TABLE 57 EUROPE: >200 HP TRACTORS MARKET, BY COUNTRY, 2015–2022 (USD MILLION) 103
TABLE 58 NORTH AMERICA: TRACTORS MARKET, BY POWER OUTPUT,
2015–2022 (‘000 UNITS) 105
TABLE 59 NORTH AMERICA: TRACTORS MARKET, BY POWER OUTPUT,
2015–2022 (USD MILLION) 105
TABLE 60 NORTH AMERICA <30 HP TRACTORS MARKET, BY COUNTRY,
2015–2022 (‘000 UNITS) 106
TABLE 61 NORTH AMERICA: <30 HP TRACTORS MARKET, BY COUNTRY,
2015–2022 (USD MILLION) 106
TABLE 62 NORTH AMERICA: 31–100 HP TRACTORS MARKET, BY COUNTRY,
2015–2022 (‘000 UNITS) 107
TABLE 63 NORTH AMERICA: 31–100 HP TRACTORS MARKET, BY COUNTRY,
2015–2022 (USD MILLION) 107
TABLE 64 NORTH AMERICA: 101–200 HP TRACTORS MARKET, BY COUNTRY,
2015–2022 (‘000 UNITS) 108
TABLE 65 NORTH AMERICA: 101–200 HP TRACTORS MARKET, BY COUNTRY,
2015–2022 (USD MILLION) 108
TABLE 66 NORTH AMERICA: >200 HP TRACTORS MARKET, BY COUNTRY,
2015–2022 (‘000 UNITS) 109
TABLE 67 NORTH AMERICA: >200 HP TRACTORS MARKET, BY COUNTRY,
2015–2022 (USD MILLION) 109
TABLE 68 ROW: TRACTORS MARKET, BY POWER OUTPUT, 2015–2022 (‘000 UNITS) 110
TABLE 69 ROW: TRACTORS MARKET, BY POWER OUTPUT, 2015–2022 (USD MILLION) 110
TABLE 70 ROW: <30 HP TRACTORS MARKET, BY COUNTRY, 2015–2022 (‘000 UNITS) 111
TABLE 71 ROW: <30 HP TRACTORS MARKET, BY COUNTRY, 2015–2022 (USD MILLION) 111
TABLE 72 ROW: 31-100 HP TRACTORS MARKET, BY COUNTRY, 2015–2022 (‘000 UNITS) 112
TABLE 73 ROW: 31-100 HP TRACTORS MARKET, BY COUNTRY, 2015–2022 (USD MILLION) 112
TABLE 74 ROW: 101-200 HP TRACTORS MARKET, BY COUNTRY, 2015–2022 (‘000 UNITS) 113
TABLE 75 ROW: 101-200 HP TRACTORS MARKET, BY COUNTRY, 2015–2022 (USD MILLION) 113
TABLE 76 ROW: >200 HP TRACTORS MARKET, BY COUNTRY, 2015–2022 (‘000 UNITS) 114
TABLE 77 ROW: >200 HP TRACTORS MARKET, BY COUNTRY, 2015–2022 (USD MILLION) 114
TABLE 78 AGRICULTURAL EQUIPMENT MARKET RANKING: 2016 119

LIST OF FIGURES

FIGURE 1 MARKET SEGMENTATION 17
FIGURE 2 AGRICULTURAL EQUIPMENT MARKET: RESEARCH DESIGN 20
FIGURE 3 RESEARCH DESIGN MODEL 21
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE,
DESIGNATION, & REGION 22
FIGURE 5 SIGNIFICANT GROWTH IN GLOBAL POPULATION (MILLION), 2005–2015 24
FIGURE 6 GLOBAL ARABLE LAND (HECTARE PER PERSON) 25
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 26
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 27
FIGURE 9 DATA TRIANGULATION 28
FIGURE 10 TRACTORS ARE ESTIMATED TO HOLD THE LARGEST MARKET SIZE,
2015–2022 (USD BILLION) 31
FIGURE 11 31-100 HP IS ESTIMATED TO HOLD THE LARGEST MARKET SIZE,
2017–2022 (USD BILLION) 32
FIGURE 12 TWO-WHEEL DRIVE IS ESTIMATED TO BE THE LARGEST MARKET,
2017–2022 (USD MILLION) 33
FIGURE 13 COMBINES FOR RICE CROP IS ESTIMATED TO BE THE FASTEST GROWING MARKET DURING THE FORECAST PERIOD, 2017–2022 (USD BILLION) 34
FIGURE 14 PLOWING & CULTIVATING IMPLEMENTS MARKET IS PROJECTED TO GROW AT THE FASTEST RATE, 2017–2022 (USD BILLION) 35
FIGURE 15 THE OPTIMISTIC SCENARIO HOLDS THE LARGEST SHARE FOR AUTONOMOUS TRACTORS, 2020–2027 (USD BILLION) 36
FIGURE 16 ATTRACTIVE MARKET OPPORTUNITIES FOR AGRICULTURAL EQUIPMENT MARKET 37
FIGURE 17 AGRICULTURE TRACTORS HOLDS LARGEST SHARE IN AGRICULTURAL EQUIPMENT MARKET, 2017-2022 (USD BILLION) 38
FIGURE 18 ASIA-OCEANIA LEADS THE MARKET SHARE FOR AGRICULTURAL TRACTORS 39
FIGURE 19 TWO-WHEEL DRIVE CONSTITUTES MAJOR SHARE IN THE TRACTORS MARKET, 2017 (VALUE) 40
FIGURE 20 31 -100 HP SEGMENT EXPECTED TO DOMINATE THE MARKET OF TRACTORS FROM 2017 – 2022 (USD BILLION) 40
FIGURE 21 COMBINES FOR WHEAT CROP DOMINATES THE COMBINES MARKET,
BY APPLICATION, 2017 VS 2022 (USD BILLION) 41
FIGURE 22 HARVESTING IMPLEMENTS HOLDS THE LARGEST SHARE OF THE IMPLEMENTS MARKET, 2017 (USD BILLION) 42
FIGURE 23 COMPARISON OF OPTIMISTIC VS PESSIMISTIC SCENARIO FOR AUTONOMOUS TRACTORS, 2020 VS 2027 (USD BILLION) 43
FIGURE 24 AGRICULTURAL EQUIPMENT MARKET: MARKET DYNAMICS 47
FIGURE 25 EMPLOYMENT IN AGRICULTURE (% OF TOTAL EMPLOYMENT) 48
FIGURE 26 MOBILE BROADBAND SUBSCRIPTIONS PER 100 INHABITANTS, 2010–2015 53
FIGURE 27 ONE HECTARE OF LAND PER PERSON IN DIFFERENT COUNTRIES 54
FIGURE 28 INTENSITY OF COMPETITIVE RIVALRY IN THE AGRICULTURAL EQUIPMENT MARKET IS CONSIDERED HIGH 56
FIGURE 29 HIGH IMPACT OF DEGREE OF COMPETITION IN THE AGRICULTURAL
EQUIPMENT MARKET 56
FIGURE 30 MEDIUM IMPACT OF THREAT OF NEW ENTRANTS IN THE AGRICULTURAL EQUIPMENT MARKET 57
FIGURE 31 LOW IMPACT OF THREAT OF SUBSTITUTES IN AGRICULTURAL EQUIPMENT MARKET 58
FIGURE 32 MEDIUM IMPACT OF SUPPLIER BARGAINING POWER IN AGRICULTURAL EQUIPMENT MARKET 59
FIGURE 33 MEDIUM IMPACT OF BUYER’S BARGAINING POWER IN AGRICULTURAL
EQUIPMENT MARKET 60
FIGURE 34 COMBINES MARKET SHARE, BY APPLICATION, 2017 (USD MILLION) 63
FIGURE 35 COMBINES MARKET SHARE, BY REGION, 2017 (USD MILLION) 64
FIGURE 36 IMPLEMENTS MARKET, BY FUNCTION, 2017 (USD MILLION) 72
FIGURE 37 IMPLEMENTS MARKET, BY REGION, 2017 (USD MILLION) 73
FIGURE 38 TRACTORS MARKET, BY DRIVE TYPE 79
FIGURE 39 AUTONOMOUS TRACTORS MARKET (NORMAL), BY VOLUME & VALUE, 2020 - 2027 84
FIGURE 40 AUTONOMOUS TRACTORS MARKET (PESSIMISTIC), BY VOLUME & VALUE,
2020 – 2027 85
FIGURE 41 AUTONOMOUS TRACTORS MARKET (OPTIMISTIC), BY VOLUME & VALUE,
2020 - 2027 86
FIGURE 42 TRACTORS MARKET, 2017 VS 2022 (USD MILLION) 88
FIGURE 43 ASIA-OCEANIA IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SHARE IN THE GLOBAL TRACTORS MARKET, 2017 (VALUE) 90
FIGURE 44 ASIA-OCEANIA: AGRICULTURAL EQUIPMENT MARKET SNAPSHOT 92
FIGURE 45 NORTH AMERICA: AGRICULTURAL TRACTORS MARKET SNAPSHOT 104
FIGURE 46 AGCO CORPORATION: COMPANY SNAPSHOT 120
FIGURE 47 CLAAS KGAA MBH: COMPANY SNAPSHOT 126
FIGURE 48 CNH INDUSTRIAL N.V.: COMPANY SNAPSHOT 130
FIGURE 49 MAHINDRA & MAHINDRA LTD. : COMPANY SNAPSHOT 134
FIGURE 50 DEERE & COMPANY: COMPANY SNAPSHOT 140
FIGURE 51 ISEKI & CO., LTD. : COMPANY SNAPSHOT 144
FIGURE 52 KUBOTA CORPORATION: COMPANY SNAPSHOT 151
FIGURE 53 SAME DEUTZ-FAHR ITALIA S.P.A.: COMPANY SNAPSHOT 155
FIGURE 54 SAME DEUTZ-FAHR ITALIA S.P.A.: BUSINESS STRATEGY SCORECARD 158
FIGURE 55 YANMAR CO., LTD.: COMPANY SNAPSHOT 160
FIGURE 56 BUCHER INDUSTRIES: COMPANY SNAPSHOT 164
FIGURE 57 BUCHER INDUSTRIES: SCORECARD 165
FIGURE 58 ESCORTS LTD.: COMPANY SNAPSHOT 168
FIGURE 59 ESCORTS LTD.: BUSINESS STRATEGY SCORECARD 170
FIGURE 60 ZETOR TRACTORS A.S.: COMPANY SNAPSHOT 172
FIGURE 61 ZETOR TRACTORS A.S.: PRODUCT OFFERING SCORECARD 173
FIGURE 62 ALAMO GROUP, INC. : COMPANY SNAPSHOT 176

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