Wireless Audio Market by Product (Soundbar, Speaker, Headphones, Headset), Technology (Bluetooth, Wi-Fi, Sonos, AirPlay), Application (Home Audio, Consumer, Automotive, Commercial) and Geography - Global Forecast to 2022

Table of Contents

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 14
1.3 STUDY SCOPE 14
1.3.1 MARKETS COVERED 14
1.3.2 GEOGRAPHIC SCOPE 14
1.3.3 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 INTRODUCTION 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primaries 20
2.2 FACTOR ANALYSIS 21
2.2.1 INTRODUCTION 21
2.2.2 DEMAND-SIDE ANALYSIS 21
2.2.2.1 Growth of the consumer electronics market 21
2.2.3 SUPPLY-SIDE ANALYSIS 22
2.2.3.1 Spectrum available for the wireless audio transmission 22
2.2.3.2 Need for the single wireless audio standard 22
2.3 MARKET SIZE ESTIMATION 22
2.3.1 BOTTOM-UP APPROACH 23
2.3.2 TOP-DOWN APPROACH 23
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 24
2.5 RESEARCH ASSUMPTIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 31
4.1 WIRELESS AUDIO MARKET OPPORTUNITIES 31
4.2 WIRELESS AUDIO MARKET, BY PRODUCT, 2015 32
4.3 GEOGRAPHIC SNAPSHOT OF THE WIRELESS AUDIO MARKET 33
4.4 WIRELESS AUDIO MARKET, BY CONSUMER APPLICATION, 2016–2022 (USD MILLION) 33
4.5 MARKET FOR SOUNDBARS, BY TYPE, 2016 VS. 2020 (USD MILLION) 34
5 MARKET OVERVIEW 35
5.1 INTRODUCTION 35
5.2 MARKET SEGMENTATION 35
5.2.1 WIRELESS AUDIO MARKET, BY PRODUCT 35
5.2.2 WIRELESS AUDIO MARKET, BY TECHNOLOGY 36
5.2.3 WIRELESS AUDIO MARKET, BY APPLICATION 36
5.2.4 WIRELESS AUDIO MARKET, BY GEOGRAPHY 37
5.3 MARKET DYNAMICS 38
5.3.1 DRIVERS 39
5.3.1.1 Increasing demand for smartphones as a source of entertainment 39
5.3.1.2 Rise in adoption of portable devices 39
5.3.1.3 High expenditure on R&D for wireless audio technology by OEMs 40
5.3.1.4 Advancements in technologies such as Bluetooth, AirPlay, and SKAA 40
5.3.1.5 Growing demand for infotainment services 40
5.3.2 RESTRAINTS 41
5.3.2.1 Issues related to operating frequency compliance 41
5.3.2.2 Negative health effects on children and other user groups 42
5.3.3 OPPORTUNITIES 42
5.3.3.1 Growth of the market for sound bars in emerging regions 42
5.3.3.2 Increasing use wireless audio devices in the hospitality and leisure sector 42
5.3.4 CHALLENGES 43
5.3.4.1 Delivering high-quality audio 43
6 INDUSTRY ANALYSIS 44
6.1 INTRODUCTION 44
6.2 VALUE CHAIN ANALYSIS 44
6.3 SUPPLY CHAIN ANALYSIS 45
6.3.1 KEY INFLUENCERS 47
6.4 INDUSTRY TRENDS 47
6.5 PORTER’S FIVE FORCES ANALYSIS 47
6.5.1 THREAT OF NEW ENTRANTS 49
6.5.2 THREAT 0F SUBSTITUTES 50
6.5.3 BARGAINING POWER OF BUYERS 51
6.5.4 BARGAINING POWER OF SUPPLIERS 52
6.5.5 DEGREE OF COMPETITION 53
 
7 MARKET, BY PRODUCT 54
7.1 INTRODUCTION 55
7.2 HEADPHONES 57
7.3 HEADSETS 59
7.4 SPEAKER SYSTEMS 61
7.5 SOUNDBARS 64
7.5.1 ACTIVE SOUNDBARS 64
7.5.2 PASSIVE SOUNDBARS 64
7.6 OTHERS 69
8 MARKET, BY TECHNOLOGY 72
8.1 INTRODUCTION 73
8.2 BLUETOOTH 74
8.3 WI-FI 76
8.4 SONOS 77
8.5 AIRPLAY 79
8.6 OTHERS 81
9 MARKET, BY APPLICAION 84
9.1 INTRODUCTION 85
9.2 HOME AUDIO 86
9.3 COMMERCIAL 87
9.4 CONSUMER 87
9.4.1 SMARTPHONES 87
9.4.2 LAPTOPS/COMPUTERS 88
9.4.3 GAMING CONSOLES 88
9.5 AUTOMOTIVE 89
9.6 OTHERS (SECURITY & DEFENSE) 89
10 GEOGRAPHIC ANALYSIS 90
10.1 INTRODUCTION 91
10.2 AMERICAS 93
10.2.1.1 U.S. 94
10.2.1.2 CANADA 94
10.2.1.3 MEXICO 94
10.2.1.4 OTHERS 94
10.3 EUROPE 96
10.3.1 U.K. 98
10.3.2 GERMANY 98
10.3.3 FRANCE 98
10.3.4 OTHERS 98
 
10.4 ASIA-PACIFIC (APAC) 100
10.4.1 CHINA 102
10.4.2 JAPAN 102
10.4.3 SOUTH KOREA 102
10.4.4 INDIA 102
10.4.5 OTHERS 102
10.5 REST OF THE WORLD 105
10.5.1 MIDDLE EAST 106
10.5.2 AFRICA 106
11 COMPETITIVE LANDSCAPE 108
11.1 OVERVIEW 108
11.2 MARKET SHARE ANALYSIS 109
11.3 COMPETITIVE SITUATION AND TRENDS 110
11.3.1 NEW PRODUCT LAUNCHES 110
11.3.2 PARTNERSHIPS 111
11.3.3 ACQUISITIONS 112
12 COMPANY PROFILES 113
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
12.1 INTRODUCTION 113
12.2 APPLE INC. 114
12.3 BOSE CORPORATION 117
12.4 SONOS, INC. 120
12.5 DEI HOLDINGS, INC. 122
12.6 HARMAN INTERNATIONAL INDUSTRIES, INCORPORATED 124
12.7 SAMSUNG ELECTRONICS CO., LTD. 128
12.8 SENNHEISER ELECTRONIC GMBH & CO. KG 131
12.9 SONY CORPORATION 134
12.10 VIZIO, INC. 138
12.11 VOXX INTERNATIONAL CORPORATION 140
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
13 APPENDIX 143
13.1 INSIGHTS OF INDUSTRY EXPERTS 143
13.2 DISCUSSION GUIDE 144
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 147
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 149
13.5 AVAILABLE CUSTOMIZATIONS 151
13.6 RELATED REPORT 152

LIST OF TABLES

UU
TABLE 1 RISE IN ADOPTION OF PORTABLE DEVICES IS THE PROMINIENT DRIVER FOR THE WIRELESS AUDIO MARKET 41
TABLE 2 ISSUES RELATED TO OPERATING FREQUENCY COMPLIANCE ADVERSELY AFFECT THE GROWTH OF THE WIRELESS AUDIO MARKET 42
TABLE 3 WIRELESS AUDIO MANUFACTURERS CAN LEVERAGE THE GROWTH OPPORTUNITY IN EMERGING REGIONS 43
TABLE 4 MANUFACTURERS ARE FACING CHALLENGES IN DELIVERING HIGH-QUALITY AUDIO 43
TABLE 5 SOME OF THE PROMINENT COMPANIES IN THE WIRELESS AUDIO MARKET 46
TABLE 6 WIRELESS AUDIO MARKET, BY PRODUCT, 2013–2022 (USD MILLION) 55
TABLE 7 WIRELESS AUDIO MARKET, BY PRODUCT, 2013–2022 (MILLION UNITS) 56
TABLE 8 MARKET FOR HEADPHONES, BY TECHNOLOGY, 2013–2022 (USD MILLION) 57
TABLE 9 MARKET FOR HEADPHONES, BY TECHNOLOGY, 2013–2022 (MILLION UNITS) 57
TABLE 10 MARKET FOR HEADPHONES, BY REGION, 2013–2022 (USD MILLION) 58
TABLE 11 MARKET FOR HEADPHONES , BY REGION, 2013–2022 (MILLION UNITS) 58
TABLE 12 MARKET FOR HEADSETS, BY TECHNOLOGY, 2013–2022 (USD MILLION) 59
TABLE 13 MARKET FOR HEADSETS , BY TECHNOLOGY, 2013–2022 (MILLION UNITS) 59
TABLE 14 MARKET FOR HEADSETS, BY REGION, 2013–2022 (USD MILLION) 60
TABLE 15 MARKET FOR HEADSET , BY REGION, 2013–2022 (MILLION UNITS) 61
TABLE 16 MARKET FOR SPEAKER SYSTEMS, BY TECHNOLOGY, 2013–2022 (USD MILLION) 61
TABLE 17 MARKET FOR SPEAKER SYSTEMS , BY TECHNOLOGY,
2013–2022 (MILLION UNITS) 62
TABLE 18 MARKET FOR SPEAKER SYSTEMS, BY REGION, 2013–2022 (USD MILLION) 63
TABLE 19 MARKET FOR SPEAKER SYSTEMS , BY REGION, 2013–2022 (MILLION UNITS) 63
TABLE 20 MARKET FOR SOUNDBARS, BY TYPE, 2013–2022 (USD MILLION) 64
TABLE 21 MARKET FOR SOUNDBARS, BY TYPE, 2013–2022 (MILLION UNITS) 65
TABLE 22 MARKET FOR SOUNDBARS, BY TECHNOLOGY, 2013–2022 (USD MILLION) 65
TABLE 23 MARKET FOR SOUNDBARS, BY TECHNOLOGY, 2013–2022 (MILLION UNITS) 65
TABLE 24 MARKET FOR ACTIVE SOUNDBARS, BY TECHNOLOGY, 2013–2022 (USD MILLION) 66
TABLE 25 MARKET FOR ACTIVE SOUNDBARS, BY TECHNOLOGY,
2013–2022 (MILLION UNITS) 66
TABLE 26 MARKET FOR PASSIVE SOUNDBARS, BY TECHNOLOGY,
2013–2022 (USD MILLION) 67
TABLE 27 MARKET FOR PASSIVE SOUNDBARS, BY TECHNOLOGY,
2013–2022 (MILLION UNITS) 67
TABLE 28 MARKET FOR SOUNDBARS, BY REGION, 2013–2022 (USD MILLION) 67
TABLE 29 MARKET FOR SOUNDBARS , BY REGION, 2013–2022 (MILLION UNITS) 68
TABLE 30 MARKET FOR OTHER WIRELESS PRODUCTS, BY TECHNOLOGY,
2013–2022 (USD MILLION) 69
TABLE 31 MARKET FOR OTHER WIRELESS PRODUCTS , BY TECHNOLOGY,
2013–2022 (MILLION UNITS) 70
TABLE 32 MARKET FOR OTHER WIRELESS PRODUCTS, BY REGION,
2013–2022 (USD MILLION) 70
TABLE 33 MARKET FOR OTHER WIRELESS PRODUCTS , BY REGION,
2013–2022 (MILLION UNITS) 71
TABLE 34 WIRELESS AUDIO MARKET, BY TECHNOLOGY, 2013–2022 (USD MILLION) 73
TABLE 35 WIRELESS AUDIO MARKET, BY TECHNOLOGY, 2013–2022 (MILLION UNITS) 74
TABLE 36 WIRELESS AUDIO MARKET FOR BLUETOOTH TECHNOLOGY, BY APPLICATION, 2013–2022 (USD MILLION) 75
TABLE 37 WIRELESS AUDIO MARKET FOR BLUETOOTH TECHNOLOGY, BY APPLICATION, 2013–2022 (MILLION UNITS) 76
TABLE 38 WIRELESS AUDIO MARKET FOR WI-FI TECHNOLOGY, BY APPLICATION,
2013–2022 (USD MILLION) 76
TABLE 39 WIRELESS AUDIO MARKET FOR WI-FI TECHNOLOGY , BY APPLICATION,
2013–2022 (MILLION UNITS) 77
TABLE 40 WIRELESS AUDIO MARKET FOR SONOS TECHNOLOGY, BY APPLICATION,
2013–2022 (USD MILLION) 78
TABLE 41 WIRELESS AUDIO MARKET FOR SONOS TECHNOLOGY, BY APPLICATION,
2013–2022 (MILLION UNITS) 78
TABLE 42 WIRELESS AUDIO MARKET FOR AIRPLAY TECHNOLOGY, BY APPLICATION,
2013–2022 (USD MILLION) 79
TABLE 43 WIRELESS AUDIO MARKET FOR AIRPLAY TECHNOLOGY, BY APPLICATION,
2013–2022 (MILLION UNITS) 80
TABLE 44 WIRELESS AUDIO MARKET FOR OTHER TECHNOLOGIES, BY APPLICATION,
2013–2022 (USD MILLION) 82
TABLE 45 WIRELESS AUDIO MARKET FOR OTHER TECHNOLOGIES , BY APPLICATION,
2013–2022 (MILLION UNITS) 83
TABLE 46 WIRELESS AUDIO MARKET, BY APPLICATION, 2013–2022 (USD MILLION) 85
TABLE 47 WIRELESS AUDIO MARKET, BY APPLICATION, 2013–2022 (MILLION UNITS) 86
TABLE 48 WIRELESS AUDIO MARKET, BY CONSUMER APPLICATION,
2013–2022 (USD MILLION) 88
TABLE 49 WIRELESS AUDIO MARKET, BY CONSUMER APPLICATION,
2013–2022 (MILLION UNITS) 88
TABLE 50 WIRELESS AUDIO MARKET, BY REGION, 2013–2022 (USD MILLION) 92
TABLE 51 WIRELESS AUDIO MARKET, BY REGION, 2013–2022 (MILLION UNITS) 92
TABLE 52 WIRELESS AUDIO MARKET IN AMERICAS, BY COUNTRY,
2013–2022 (USD MILLION) 94
TABLE 53 WIRELESS AUDIO MARKET IN AMERICAS, BY COUNTRY,
2013–2022 (MILLION UNITS) 95
TABLE 54 WIRELESS AUDIO MARKET IN AMERICAS, BY PRODUCT,
2013–2022 (USD MILLION) 95
TABLE 55 WIRELESS AUDIO MARKETIN AMERICAS, BY PRODUCT,
2013–2022 (MILLION UNITS) 96
TABLE 56 WIRELESS AUDIO MARKET IN EUROPE, BY COUNTRY, 2013–2022 (USD MILLION) 98
TABLE 57 WIRELESS AUDIO MARKET IN EUROPE, BY COUNTRY,
2013–2022 (MILLION UNITS) 99
TABLE 58 WIRELESS AUDIO MARKET IN EUROPE, BY PRODUCT, 2013–2022 (USD MILLION) 99
TABLE 59 WIRELESS AUDIO MARKET IN EUROPE, BY PRODUCT,
2013–2022 (MILLION UNITS) 100
TABLE 60 WIRELESS AUDIO MARKET IN APAC, BY COUNTRY, 2013–2022 (USD MILLION) 102
TABLE 61 WIRELESS AUDIO MARKET IN APAC, BY COUNTRY, 2013–2022 (MILLION UNITS) 103
TABLE 62 WIRELESS AUDIO MARKET IN APAC, BY PRODUCT, 2013–2022 (USD MILLION) 103
TABLE 63 WIRELESS AUDIO MARKETIN APAC, BY PRODUCT, 2013–2022 (MILLION UNITS) 104
TABLE 64 WIRELESS AUDIO MARKET IN ROW, BY REGION, 2013–2022 (USD MILLION) 106
TABLE 65 WIRELESS AUDIO MARKET IN ROW, BY REGION, 2013–2022 (MILLION UNITS) 106
TABLE 66 WIRELESS AUDIO MARKET IN ROW, BY PRODUCT, 2013–2022 (USD MILLION) 107
TABLE 67 WIRELESS AUDIO MARKET IN ROW, BY PRODUCT, 2013–2022 (MILLION UNITS) 107
TABLE 68 NEW PRODUCT LAUNCHES, 2015–2016 111
TABLE 69 PARTNERSHIPS, 2013–2014 112
TABLE 70 ACQUISITIONS, 2014–2015 112


LIST OF FIGURES


FIGURE 1 MARKET SEGMENTATION 14
FIGURE 2 WIRELESS AUDIO MARKET: RESEARCH DESIGN 17
FIGURE 3 SHIPMENT OF DEVICES WORLDWIDE, 2014–2017 (BILLION UNITS) 21
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 23
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 24
FIGURE 6 DATA TRIANGULATION 25
FIGURE 7 MARKET FOR HEADSETS EXPECTED TO GROW AT THE HIGHEST RATE
(2015 VS. 2022) 28
FIGURE 8 BLUETOOTH TECHNOLOGY WOULD LEAD THE WIRELESS AUDIO MARKET DURING THE FORECAST PERIOD 29
FIGURE 9 WIRELESS AUDIO MARKET FOR CONSUMER APPLICATION EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 29
FIGURE 10 AMERICAS ACCOUNTED FOR THE LARGEST MARKET SHARE IN 2015 30
FIGURE 11 WIRELESS AUDIO MARKET TO EXHIBIT LUCRATIVE GROWTH OPPORTUNITIES DURING THE FORECAST PERIOD 31
FIGURE 12 SPEAKER SYSTEMS ACCOUNTED FOR THE LARGEST SHARE OF THE WIRELESS AUDIO MARKET IN 2015 32
FIGURE 13 THE WIRELESS AUDIO MARKET IN INDIA EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 33
FIGURE 14 GAMING APPLICATION TO EXHIBIT HIGHEST GROWTH DURING THE FORECAST PERIOD 33
FIGURE 15 ACTIVE SOUNDBARS EXPECTED TO DOMINATE THE WIRELESS AUDIO MARKET DURING THE FORECAST PERIOD 34
FIGURE 16 RISE IN THE ADOPTION OF PORTABLE DEVICES IS DRIVING THE WIRELESS AUDIO MARKET 38
FIGURE 17 SHIPMENT OF SMARTPHONES: 2013–2015 (BILLION UNITS) 39
FIGURE 18 MAJOR VALUE IS ADDED DURING THE MANUFACTURING AND ASSEMBLY STAGE 44
FIGURE 19 SUPPLY CHAIN OF THE MAJOR PLAYERS IN THE WIRELESS AUDIO MARKET 46
FIGURE 20 KEY INDUSTRY TRENDS IN THE WIRELESS AUDIO MARKET 47
FIGURE 21 PORTER’S FIVE FORCES ANALYSIS (2015) 48
FIGURE 22 PORTER’S FIVE FORCES ANALYSIS FOR THE WIRELESS AUDIO MARKET, 2015 48
FIGURE 23 THE IMPACT OF THREAT OF NEW ENTRANTS IS MEDIUM SINCE SOUND TECHNICAL AND INDUSTRIAL KNOWLEDGE IS REQUIRED TO ENTER THE MARKET 49
FIGURE 24 THE IMPACT OF THREATS OF SUBSTITUTES IS LOW SINCE THERE IS NO DIRECT SUBSTITUE FOR WIRELESS AUDIO PRODUCTS 50
FIGURE 25 BARGAINING POWER OF BUYERS IS HIGH BECAUSE OF NUMBER OF SUPPLIERS AND INCREAING NEW ENTRANTS IN THE MARKET 51
FIGURE 26 BARGAINING POWER OF SUPPLIERS IS MEDIUM AS MORE NUMBER OF SUPPLIERS ARE PRESEN IN THE MARKET 52
FIGURE 27 DEGREE OF COMPETITION IS MEDIUM BECAUSE PLAYERS IN THE WIRELESS AUDIO MARKET ACROSS THE VALUE CHAIN ARE INCREASING 53
FIGURE 28 WIRELESS AUDIO MARKET, BY PRODUCT 55
FIGURE 29 HEADSET MARKET EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 56
FIGURE 30 HEADSETS WITH BLUETOOTH DOMINATED THE WIRELESS AUDIO MARKET IN 2015 60
FIGURE 31 MARKET FOR BLUETOOTH SPEAKER SYSTEMS EXPECTED TO GROW AT THE HIGHETS CAGR DURING THE FORECAST PERIOD 62
FIGURE 32 AMERICAS MARKET HELD THE LARGEST SIZE FOR SOUNDBARS IN 2015 68
FIGURE 33 WIRELESS AUDIO MARKET, BY TECHNOLOGY 73
FIGURE 34 HOME AUDIO APPLICATION HELD THE LARGEST MARKET SIZE FOR WIRELESS AUDIO DEVICES WITH BLUETOOTH IN 2015 75
FIGURE 35 HOME AUDIO APPLICATION HELD THE LARGEST MARKET SIZE FOR WIRELESS AUDION DEVICES WITH AIRPLAY IN 2015 80
FIGURE 36 WIRELESS AUDIO MARKET, BY APPLICAION 85
FIGURE 37 WIRELESS AUDIO MARKET, BY CONSUMER APPLICAION 87
FIGURE 38 WIRELESS AUDIO MARKET IN INDIA EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 91
FIGURE 39 AMERICAS: MARKET SNAPSHOT 93
FIGURE 40 EUROPE: MARKET SNAPSHOT 97
FIGURE 41 ASIA-PACIFIC: MARKET SNAPSHOT 101
FIGURE 42 ROW: MARKET SNAPSHOT 105
FIGURE 43 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY OVER THE LAST FOUR YEARS (2012–2015) 108
FIGURE 44 MARKET SHARE ANALYSIS: WIRELESS AUDIO MARKET, 2015 109
FIGURE 45 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES HAVE BEEN THE KEY STRATEGY DURING 2013–2016 110
FIGURE 46 GEOGRAPHIC REVENUE MIX OF THE TOP FIVE MARKET PLAYERS 113
FIGURE 47 APPLE INC.: COMPANY SNAPSHOT 114
FIGURE 48 APPLE INC.: SWOT ANALYSIS 116
FIGURE 49 BOSE CORPORATION: SWOT ANALYSIS 119
FIGURE 50 SONOS, INC.:SWOT ANALYSIS 121
FIGURE 51 HARMAN INTERNATIONAL INDUSTRIES, INCORPORATED: COMPANY SNAPSHOT 124
FIGURE 52 HARMAN INTERNATIONAL INDUSTRIES, INC.: SWOT ANALYSIS 127
FIGURE 53 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT 128
FIGURE 54 SENNHEISER ELECTRONIC GMBH & CO. KG: COMPANY SNAPSHOT 131
FIGURE 55 SONY CORPORATION: COMPANY SNAPSHOT 134
FIGURE 56 SONY CORPORATION: SWOT ANALYSIS 137
FIGURE 57 VOXX INTERNATIONAL CORPORATION: COMPANY SNAPSHOT 140

当レポートのプレスリリースは発行されておりません。