Mobile Augmented Reality Market by Component (3D Cameras, Displays, Sensors, and Software), Application (Smartphones, Tablets, Personal Digital Assistants (PDA)/Game Consoles, Smart Glasses, and Wearables), Vertical, and Geography - Global Forecast to 2022

Table of Contents

1 INTRODUCTION 14

1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 STUDY SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 GEOGRAPHIC SCOPE 16
1.3.3 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 16
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 17

2 RESEARCH METHODOLOGY 18

2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 20
2.1.2.2 Key industry insights 21
2.1.2.3 Breakdown of primaries 21
2.2 MARKET SIZE ESTIMATION 22
2.2.1 BOTTOM-UP APPROACH 22
2.2.2 TOP-DOWN APPROACH 23
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 24
2.4 RESEARCH ASSUMPTIONS 25
2.4.1 ASSUMPTIONS 25

3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 32

4.1 MOBILE AUGMENTED REALITY MARKET, 2016–2022 (USD BILLION) 32
4.2 MOBILE AUGMENTED REALITY MARKET, BY APPLICATION 32
4.3 MOBILE AUGMENTED REALITY MARKET IN ASIA-PACIFIC 33
4.4 APAC EXPECTED TO EMERGE AS A FAST-GROWING MARKET BETWEEN 2016 AND 2022 34
4.5 MOBILE AUGMENTED REALITY MARKET: MARKET SHARE OF THREE MAJOR VERTICALS IN 2015 34
4.6 MOBILE AUGMENTED REALITY MARKET: DEVELOPED VS. DEVELOPING MARKETS 35
4.7 MOBILE AUGMENTED REALITY MARKET: COMMERCIAL AND CONSUMER VERTICALS (2015) 35

5 MARKET OVERVIEW 36

5.1 INTRODUCTION 37
5.2 MARKET SEGMENTATION 37
5.2.1 MOBILE AUGMENTED REALITY MARKET, BY COMPONENT 37
5.2.2 MOBILE AUGMENTED REALITY MARKET, BY APPLICATION 37
5.2.3 MOBILE AUGMENTED REALITY MARKET, BY VERTICAL 38
5.2.4 MOBILE AUGMENTED REALITY MARKET, BY GEOGRAPHY 38
5.3 MARKET DYNAMICS 39
5.3.1 DRIVERS 40
5.3.1.1 Decline in prices of hardware components 40
5.3.1.2 Growing interest of large tech companies in augmented reality 40
5.3.1.3 Increasing demand for smartphones and tablets 40
5.3.1.4 Increase in the demand for AR apps in the e-commerce sector 41
5.3.2 RESTRAINTS 42
5.3.2.1 Development of AR dependent on advancements in computing and digital networks 42
5.3.2.2 Limited user interface affecting the navigation performance of augmented reality applications 42
5.3.3 OPPORTUNITIES 43
5.3.3.1 Rising investments in the augmented reality market 43
5.3.3.2 Increasing adoption of 3D cameras for the generation of 3D models of real objects 43
5.3.3.3 Next generation of devices that would drive AR adoption 43
5.3.4 CHALLENGES 44
5.3.4.1 Low adoption rate due to privacy issues and complexities in the design 44

6 INDUSTRY ANALYSIS 45

6.1 INTRODUCTION 45
6.2 VALUE CHAIN ANALYSIS 45
6.3 INDUSTRY TRENDS 46
6.4 PORTER’S FIVE FORCES MODEL 47
6.4.1 INTENSITY OF COMPETITIVE RIVALRY 49
6.4.2 THREAT OF SUBSTITUTES 50
6.4.3 BARGAINING POWER OF BUYERS 51
6.4.4 BARGAINING POWER OF SUPPLIERS 52
6.4.5 THREAT OF NEW ENTRANTS 53

7 MOBILE AUGMENTED REALITY IMPLEMENTATIONS 54

7.1 INTRODUCTION 54
7.2 MARKER-BASED AUGMENTED REALITY 54
7.2.1 PASSIVE MARKER 54
7.2.2 ACTIVE MARKER 54
7.3 MARKERLESS AUGMENTED REALITY 55
7.3.1 MODEL-BASED 55
7.3.2 IMAGE PROCESSING-BASED 55

8 MOBILE AUGMENTED REALITY MARKET, BY COMPONENT 56

8.1 INTRODUCTION 57
8.2 HARDWARE COMPONENT 59
8.2.1 3D CAMERA 59
8.2.2 SENSOR 60
8.2.2.1 Accelerometer 60
8.2.2.2 Gyroscope 61
8.2.2.3 Magnetometer 61
8.2.2.4 Global positioning system (GPS) 61
8.2.2.5 Proximity sensor 62
8.2.3 SEMICONDUCTOR COMPONENT 62
8.2.3.1 Controller/processor 62
8.2.3.2 Integrated circuit 62
8.2.4 DISPLAY 62
8.3 SOFTWARE COMPONENT 63

9 MOBILE AUGMENTED REALITY MARKET, BY APPLICATION 64

9.1 INTRODUCTION 65
9.1.1 SMARTPHONES 66
9.1.2 TABLETS 68
9.1.3 PERSONAL DIGITAL ASSISTANTS (PDAS)/HANDHELD GAME CONSOLES 69
9.1.4 SMART GLASSES AND WEARABLES 70

10 MOBILE AUGMENTED REALITY MARKET, BY VERTICAL 72

10.1 INTRODUCTION 73
10.2 CONSUMER VERTICAL 75
10.2.1 GAMING 76
10.2.2 SPORTS AND ENTERTAINMENT 76
10.3 AEROSPACE & DEFENSE 80
10.4 MEDICAL 83
10.5 COMMERCIAL 87
10.5.1 TOURISM AND SIGHTSEEING 87
10.5.2 E-LEARNING 88
10.5.3 E-COMMERCE AND MARKETING 88
10.6 INDUSTRIAL 93
10.6.1 ENTERPRISE SOLUTIONS 93
10.6.2 ARCHITECTURE AND BUILDING DESIGN (BIM) 94
10.6.3 GEOSPATIAL MINING 95
10.6.4 AUTOMOTIVE 95

11 MOBILE AUGMENTED REALITY MARKET, BY GEOGRAPHY 100

11.1 INTRODUCTION 101
11.2 NORTH AMERICA 103
11.2.1 U.S. 106
11.2.2 CANADA 107
11.2.3 MEXICO 108
11.3 EUROPE 109
11.3.1 U.K. 112
11.3.2 GERMANY 113
11.3.3 FRANCE 114
11.3.4 REST OF EUROPE 115
11.4 ASIA-PACIFIC (APAC) 115
11.4.1 CHINA 118
11.4.2 JAPAN 119
11.4.3 INDIA 120
11.4.4 SOUTH KOREA 121
11.4.5 REST OF APAC 122
11.5 REST OF THE WORLD (ROW) 123
11.5.1 MIDDLE EAST & AFRICA 124
11.5.2 LATIN AMERICA 125

12 COMPETITIVE LANDSCAPE 126

12.1 OVERVIEW 126
12.2 RANKING OF PLAYERS IN THE MOBILE AUGMENTED REALITY MARKET 127
12.3 COMPETITIVE SCENARIO 128
12.4 NEW PRODUCT & TECHNOLOGY LAUNCHES AND DEVELOPMENTS 130
12.5 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 132
12.6 ACQUISITIONS 133
12.7 EXPANSIONS 134
12.8 OTHERS 134
 

13 COMPANY PROFILES 135

(Overview, Products and Services, Financials, Strategy & Development)*
13.1 INTRODUCTION 135
13.2 GOOGLE INC. 136
13.3 QUALCOMM INC. 139
13.4 MICROSOFT CORPORATION 142
13.5 INFINITY AUGMENTED REALITY INC. 145
13.6 SAMSUNG ELECTRONICS CO. LTD. 147
13.7 BLIPPAR.COM LTD. 150
13.8 DAQRI LLC 152
13.9 WIKITUDE GMBH 154
13.10 METAIO GMBH 155
13.11 CATCHOOM TECHNOLOGIES 156
13.12 ATHEER INC. 157
13.13 AURASMA 158
*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.
14 APPENDIX 159

LIST OF TABLES

TABLE 1 GROWING DEMAND FOR SMARTPHONES AND TABLETS TO BOOST THE GROWTH OF THE MOBILE AUGMENTED REALITY MARKET 41
TABLE 2 LIMITED USER INTERFACE IN DEVICES RESTRAINING THE GROWTH OF AUGMENTED REALITY APPLICATIONS IN MOBILE SYSTEMS 42
TABLE 3 AUGMENTD REALITY TECHNOLOGY LIKELY TO PLAY A KEY ROLE IN THE SUCCESS OF SMART GLASSES AND SMART EYE WEARABLE DEVICES 44
TABLE 4 CHALLENGES FOR THE GROWTH OF THE MOBILE AUGMENTED REALITY MARKET 44
TABLE 5 KEY INDUSTRY TRENDS IN THE MOBILE AUGMENTED REALITY MARKET 46
TABLE 6 PORTER’S FIVE FORCES ANALYSIS: THREAT OF SUBSTITUTES HAD THE LEAST IMPACT ON THE OVERALL MARKET 48
TABLE 7 COMPARISON BETWEEN MARKER-BASED AND MARKERLESS AR IMPLEMENTATIONS 54
TABLE 8 MOBILE AUGMENTED REALITY MARKET SIZE, BY COMPONENT,
2013–2022, (USD BILLION) 58
TABLE 9 MOBILE AUGMENTED REALITY MARKET SIZE, BY HARDWARE COMPONENT,
2013–2022 (USD BILLION) 59
TABLE 10 MOBILE AUGMENTED REALITY MARKET SIZE, BY APPLICATION,
2013–2022 (USD BILLION) 65
TABLE 11 MOBILE AUGMENTED REALITY MARKET FOR SMARTPHONES, BY VERTICAL,
2013–2022 (USD BILLION) 67
TABLE 12 MOBILE AUGMENTED REALITY MARKET FOR TABLETS, BY VERTICAL,
2013–2022 (USD BILLION) 68
TABLE 13 MOBILE AUGMENTED REALITY MARKET FOR PDAS /GAME CONSOLES,
BY VERTICAL, 2013–2022 (USD MILLION) 69
TABLE 14 MOBILE AUGMENTED REALITY MARKET FOR SMART GLASSES AND WEARABLES,
BY VERTICAL, 2013–2022 (USD MILLION) 71
TABLE 15 MOBILE AUGMENTED REALITY MARKET SIZE, BY VERTICAL
2013–2022 (USD BILLION) 74
TABLE 16 MOBILE AUGMENTED REALITY MARKET FOR CONSUMER VERTICAL, BY SECTOR, 2013–2020 (USD BILLION) 75
TABLE 17 MOBILE AUGMENTED REALITY MARKET FOR CONSUMER VERTICAL,
BY APPLICATION, 2013–2022 (USD MILLION) 77
TABLE 18 MOBILE AUGMENTED REALITY MARKET FOR CONSUMER VERTICAL, BY REGION, 2013–2022 (USD MILLION) 77
TABLE 19 MOBILE AUGMENTED REALITY MARKET FOR CONSUMER VERTICAL IN NORTH AMERICA, BY COUNTRY 2013–2022 (USD MILLION) 78
TABLE 20 MOBILE AUGMENTED REALITY MARKET FOR CONSUMER VERTICAL IN EUROPE,
BY COUNTRY, 2013–2022 (USD MILLION) 78
TABLE 21 MOBILE AUGMENTED REALITY MARKET FOR CONSUMER VERTICAL IN APAC,
BY COUNTRY, 2013–2022 (USD MILLION) 79
TABLE 22 MOBILE AUGMENTED REALITY MARKET FOR CONSUMER VERTICAL IN ROW,
BY REGION, 2013–2022 (USD MILLION) 79
TABLE 23 MOBILE AUGMENTED REALITY MARKET SIZE AEROSPACE AND DEFENSE VERTICAL, BY APPLICATION, 2013–2022 (USD MILLION) 80
TABLE 24 MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE AND DEFENSE VERTICAL, BY REGION, 2013–2022 (USD MILLION) 81
TABLE 25 MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE AND DEFENSE VERTICAL IN NORTH AMERICA, BY COUNTRY 2013–2022 (USD MILLION) 81
TABLE 26 MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE AND DEFENSE VERTICAL IN EUROPE, BY COUNTRY, 2013–2022 (USD MILLION) 82
TABLE 27 MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE AND DEFENSE VERTICAL IN APAC, BY COUNTRY, 2013–2022 (USD MILLION) 82
TABLE 28 MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE AND DEFENSE VERTICAL IN ROW, BY REGION, 2013–2022 (USD MILLION) 83
TABLE 29 MOBILE AUGMENTED REALITY MARKET FOR MEDICAL VERTICAL, BY APPLICATION 2013–2022 (USD MILLION) 84
TABLE 30 MOBILE AUGMENTED REALITY MARKET FOR MEDICAL VERTICAL, BY REGION,
2013–2022 (USD MILLION) 84
TABLE 31 MOBILE AUGMENTED REALITY MARKET FOR MEDICAL VERTICAL IN NORTH AMERICA, BY COUNTRY 2013–2022 (USD MILLION) 85
TABLE 32 MOBILE AUGMENTED REALITY MARKET FOR MEDICAL VERTICAL IN EUROPE,
BY COUNTRY, 2013–2022 (USD MILLION) 85
TABLE 33 MOBILE AUGMENTED REALITY MARKET FOR MEDICAL VERTICAL IN APAC,
BY COUNTRY, 2013–2022 (USD MILLION) 86
TABLE 34 MOBILE AUGMENTED REALITY MARKET FOR MEDICAL VERTICAL IN ROW,
BY REGION, 2013–2022 (USD MILLION) 86
TABLE 35 MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL VERTICAL, BY SECTOR, 2013–2022 (USD BILLION) 89
TABLE 36 MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL VERTICAL,
BY APPLICATION 2013–2022 (USD MILLION) 89
TABLE 37 MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL VERTICAL, BY REGION, 2013–2022 (USD MILLION) 90
TABLE 38 MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL VERTICAL IN NORTH AMERICA, BY COUNTRY 2013–2022 (USD MILLION) 90
TABLE 39 MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL VERTICAL IN EUROPE,
BY COUNTRY, 2013–2022 (USD MILLION) 91
TABLE 40 MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL VERTICAL IN APAC,
BY COUNTRY, 2013–2022 (USD MILLION) 91
TABLE 41 MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL VERTICAL IN ROW,
BY REGION, 2013–2022 (USD MILLION) 92
TABLE 42 MOBILE AUGMENTED REALITY MARKET FOR INDUSTRIAL VERTICAL, BY SECTOR, 2013–2022 (USD BILLION) 96
TABLE 43 MOBILE AUGMENTED REALITY MARKET FOR INDUSTRIAL VERTICAL,
BY APPLICATION, 2013–2022 (USD MILLION) 96
TABLE 44 MOBILE AUGMENTED REALITY MARKET FOR INDUSTRIAL VERTICAL, BY REGION, 2013–2022 (USD MILLION) 97
TABLE 45 MOBILE AUGMENTED REALITY MARKET FOR INDUSTRIAL VERTICAL IN NORTH AMERICA, BY COUNTRY 2013–2022 (USD MILLION) 97
TABLE 46 MOBILE AUGMENTED REALITY MARKET FOR INDUSTRIAL VERTICAL IN EUROPE,
BY COUNTRY, 2013–2022 (USD MILLION) 98
TABLE 47 MOBILE AUGMENTED REALITY MARKET SIZE FOR INDUSTRIAL VERTICAL IN APAC,
BY COUNTRY, 2013–2022 (USD MILLION) 98
TABLE 48 MOBILE AUGMENTED REALITY MARKET SIZE FOR INDUSTRIAL VERTICAL IN ROW,
BY REGION, 2013–2022 (USD MILLION) 99
TABLE 49 MOBILE AUGMENTED REALITY MARKET SIZE, BY REGION,
2013–2022 (USD BILLION) 102
TABLE 50 MOBILE AUGMENTED REALITY MARKET IN NORTH AMERICA, BY VERTICAL,
2013–2022 (USD MILLION) 105
TABLE 51 MOBILE AUGMENTED REALITY MARKET IN NORTH AMERICA, BY COUNTRY,
2013–2022 (USD MILLION) 105
TABLE 52 MOBILE AUGMENTED REALITY MARKET IN U.S., BY VERTICAL,
2013–2022 (USD MILLION) 106
TABLE 53 MOBILE AUGMENTED REALITY MARKET IN CANADA, BY VERTICAL,
2013–2022 (USD MILLION) 107
TABLE 54 MOBILE AUGMENTED REALITY MARKET IN MEXICO, BY VERTICAL,
2013–2022 (USD MILLION) 108
TABLE 55 MOBILE AUGMENTED REALITY MARKET IN EUROPE, BY VERTICAL,
2013–2022 (USD MILLION) 111
TABLE 56 MOBILE AUGMENTED REALITY MARKET IN EUROPE, BY COUNTRY,
2013–2022 (USD MILLION) 112
TABLE 57 MOBILE AUGMENTED REALITY MARKET IN U.K., BY VERTICAL,
2013–2022 (USD MILLION) 112
TABLE 58 MOBILE AUGMENTED REALITY MARKET IN GERMANY BY VERTICAL,
2013–2022 (USD MILLION) 113
TABLE 59 MOBILE AUGMENTED REALITY MARKET IN FRANCE, BY VERTICAL,
2013–2022 (USD MILLION) 114
TABLE 60 MOBILE AUGMENTED REALITY MARKET IN REST OF EUROPE BY VERTICAL,
2013–2022 (USD MILLION) 115
TABLE 61 MOBILE AUGMENTED REALITY MARKET IN APAC, BY VERTICAL,
2013–2022 (USD MILLION) 117
TABLE 62 MOBILE AUGMENTED REALITY MARKET IN APAC, BY COUNTRY
2013–2022 (USD MILLION) 117
TABLE 63 MOBILE AUGMENTED REALITY MARKET IN CHINA, BY VERTICAL,
2013–2022 (USD MILLION) 118
TABLE 64 MOBILE AUGMENTED REALITY MARKET IN JAPAN, BY VERTICAL,
2013–2022 (USD MILLION) 119
TABLE 65 MOBILE AUGMENTED REALITY MARKET IN INDIA, BY VERTICAL,
2013–2022 (USD MILLION) 120
TABLE 66 MOBILE AUGMENTED REALITY MARKET IN SOUTH KOREA, BY VERTICAL,
2013–2022 (USD MILLION) 121
TABLE 67 MOBILE AUGMENTED REALITY MARKET IN REST OF APAC, BY VERTICAL,
2013–2022 (USD MILLION) 122
TABLE 68 MOBILE AUGMENTED REALITY MARKET IN ROW, BY VERTICAL,
2013–2022 (USD MILLION) 123
TABLE 69 MOBILE AUGMENTED REALITY MARKET IN ROW, BY REGION,
2013–2022 (USD MILLION) 123
TABLE 70 MOBILE AUGMENTED REALITY MARKET IN MIDDLE EAST & AFRICA, BY VERTICAL, 2013–2022 (USD MILLION) 124
TABLE 71 MOBILE AUGMENTED REALITY MARKET IN LATIN AMERICA, BY VERTICAL,
2013–2022 (USD MILLION) 125
TABLE 72 RANKING OF THE TOP 5 PLAYERS IN THE MOBILE AUGMENTED REALITY MARKET 127
TABLE 73 NEW PRODUCT & TECHNOLOGY LAUNCHES AND DEVELOPMENTS, 2012–2016 130
TABLE 74 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2012–2016 132
TABLE 75 ACQUISITIONS, 2014–2016 133
TABLE 76 EXPANSIONS, 2012–2015 134
TABLE 77 OTHERS, 2013–2015 134
 

LIST OF FIGURES

FIGURE 1 MARKETS SEGEMENTATION 15
FIGURE 2 GLOBAL MOBILE AUGMENTED REALITY MARKET: RESEARCH DESIGN 18
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23
FIGURE 5 DATA TRIANGULATION 24
FIGURE 6 MOBILE AUGMENTED REALITY SYSTEM MARKET, 2013–2022 (USD BILLION) 27
FIGURE 7 MOBILE AUGMENTED REALITY MARKET SHARE BASED ON APPLICATION
(2015 VS. 2022) 28
FIGURE 8 MARKET FOR 3D CAMERAS EXPECTED TO BE THE LARGEST BY 2022 29
FIGURE 9 COMMERCIAL VERTICAL EXPECTED TO WITNESS HIGHEST GROWTH BETWEEN 2016 AND 2022 30
FIGURE 10 NORTH AMERICA HELD THE LARGEST MARKET SHARE IN 2015 31
FIGURE 11 ATTRACTIVE OPPORTUNITIES FOR THE MOBILE AUGMENTED REALITY MARKET 32
FIGURE 12 MOBILE AUGMENTED REALITY MARKET FOR SMARTPHONES EXPECTED TO GROW AT HIGH RATE (2016–2022) 32
FIGURE 13 CHINA EXPECTED TO HOLD THE LARGEST SHARE OF THE MARKET IN APAC
BY 2022 33
FIGURE 14 CHINA AND JAPAN ESTIMATED TO EMERGE AS FAST-GROWING MARKETS 34
FIGURE 15 COMMERCIAL VERTICAL ACCOUNTED FOR THE LARGEST SHARE OF THE NORTH AMERICAN MARKET IN 2015 34
FIGURE 16 U.S. EXPECTED TO BE THE LARGEST MARKET BY 2022 35
FIGURE 17 COMMERCIAL AND CONSUMER VERTICALS IN APAC TO HAVE A LARGE
APPLICATION IN MAR 35
FIGURE 18 MOBILE AUGMENTED REALITY MARKET SEGMENTATION, BY GEOGRAPHY 38
FIGURE 19 DEMAND FOR AR APPLICATIONS IN E-COMMERCE & RETAIL SECTORS WOULD DRIVE THE GROWTH OF THE MAR MARKET 39
FIGURE 20 VALUE CHAIN ANALYSIS (2015): MAJOR VALUE ADDED DURING RESEARCH
& PRODUCT DEVELOPMENT AND MANUFACTURING STAGES 45
FIGURE 21 PORTER’S FIVE FORCES ANALYSIS (2015) 47
FIGURE 22 MOBILE AUGMENTED REALITY MARKET: PORTER’S FIVE FORCES ANALYSIS 48
FIGURE 23 IMPACT ANALYSIS OF THE INTENSITY OF COMPETITIVE RIVALRY 49
FIGURE 24 IMPACT ANALYSIS OF THE THREAT OF SUBSTITUTES 50
FIGURE 25 IMPACT ANALYSIS OF THE BARGAINING POWER OF BUYERS 51
FIGURE 26 IMPACT ANALYSIS OF THE BARGAINING POWER OF SUPPLIERS 52
FIGURE 27 IMPACT ANALYSIS OF THE THREAT OF NEW ENTRANTS 53
FIGURE 28 MOBILE AUGMENTED REALITY MARKET: SOFTWARE COMPONENT VS.
HARDWARE COMPONENT (2015 VS. 2022) 57
FIGURE 29 MOBILE AUGMENTED REALITY MARKET, BY APPLICATION (2015 VS. 2022) 65
FIGURE 30 DEMAND FOR AUGMENTED REALITY APPS IN THE GAMING SECTOR TO BOOST
THE GROWTH OF THIS MARKET IN THE CONSUMER VERTICAL 73
FIGURE 31 E-COMMERCE AND MARKETING SECTORS EXPECTED TO WITNESS HIGHEST GROWTH FROM 2016 TO 2022 87
FIGURE 32 MARKET FOR ARCHITECTURE AND BULIDING DESIGN TO BE THE LARGEST DURING THE FORECAST PERIOD 93
FIGURE 33 GEOGRAPHIC SNAPSHOT: APAC TO REGISTER HIGHEST GROWTH DURING
THE FORECAST PERIOD 101
FIGURE 34 U.S. ESTIMATED TO LEAD THE MARKET BETWEEN 2016 AND 2022 102
FIGURE 35 NORTH AMERICA: MOBILE AUGMENTED REALITY MARKET SNAPSHOT (2015) 104
FIGURE 36 EUROPE: MOBILE AUGMENTED REALITY MARKET SNAPSHOT (2015) 110
FIGURE 37 APAC: MOBILE AUGMENTED REALITY MARKET SNAPSHOT (2015) 116
FIGURE 38 COMPANIES ADOPTED PRODUCT AND TECHNOLOGY INNOVATION AS
THE KEY GROWTH STRATEGY IN THE LAST FOUR YEARS 126
FIGURE 39 MARKET EVALUATION FRAMEWORK—NEW PRODUCT & TECHNOLOGY LAUNCHES FUELED THE GROWTH BETWEEN 2013 AND 2015 128
FIGURE 40 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY 129
FIGURE 41 GEOGRAPHIC REVENUE MIX OF LEADING PLAYERS 135
FIGURE 42 GOOGLE INC.: COMPANY SNAPSHOT 136
FIGURE 43 GOOGLE INC.: SWOT ANALYSIS 138
FIGURE 44 QUALCOMM INC.: COMPANY SNAPSHOT 139
FIGURE 45 QUALCOMM INC.: SWOT ANALYSIS 141
FIGURE 46 MICROSOFT CORP.: COMPANY SNAPSHOT 142
FIGURE 47 MICROSOFT CORP.: SWOT ANALYSIS 144
FIGURE 48 INFINITY AUGMENTED REALITY INC.: SWOT ANALYSIS 146
FIGURE 49 SAMSUNG ELECTRONICS CO. LTD.: COMPANY SNAPSHOT 147
FIGURE 50 SAMSUNG ELECTRONICS CO. LTD. : SWOT ANALYSIS 149

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