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市場調査レポート
デジタルサイネージの世界市場：製品タイプ別、用途別2022年予測
Digital Signage Market by Product (Kiosks, Menu Boards, Billboards, Signboards), Offering (Hardware (Display Panels, Media Players, Projectors), Software, and Services), Application, and Geography - Global Forecast to 2022
- 出版元：MarketsandMarkets（米国）
出版元について - 発行年：2016年 6月
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【レポート紹介】
デジタルサイネージの世界市場規模は2015年段階で168億ドルと推計され、今後2022年には273億ドル市場へと成長することが予測されます。民間、公共の幅広い業界需要。投資採算性の良さ、屋外用高輝度ディスプレイや4Kディスプレイ等の新技術、などは同市場の今後の促進要因といえるでしょう。
当レポートでは、2022年に至るデジタルサイネージの世界市場予測、製品タイプ別市場（キオスク、メニューボード、ビルボード、サインボード、他）、ハードウェアセグメント市場（ディスプレイパネル各種細分化市場、メディアプレイヤー、プロジェクター等）、ソフトウェア・サービスセグメント市場、用途別市場（小売り、コーポレート、運輸交通、エンタメ等）、主要国地域別市場など、詳細に細分化された市場予測と動向分析を掲載しています。また市場シェア、定性的市場考察、デジタルサイネージの主要メーカー動向などの調査情報も盛り込み、同市場の今後展望を明らかにしていきます。
【レポート構成概要】
◆デジタルサイネージの世界市場予測2013-2022年
◆製品タイプ別市場-2022年予測と動向
・キオスク
・メニューボード
・ビルボード
・サインボード
・その他
◆ハードウェア、セグメント別市場予測-2022と動向
（ディスプレイパネル）
・ディスプレイパネル、タイプ別
- 液晶ディスプレイ
- OLEDディスプレイ
- その他ディスプレイ
・ディプレイパネル、形状別
- 平面パネル
- フレキシブルパネル
・ディスプレイパネル、解像度別
- 8K
- 4K
- 2K/ WQHD
- FHD
- HD
- その他
・ディスプレイパネル、画面サイズ別
- 19インチ未満
- 19インチ～32インチ
- 32インチ～52インチ
- 52インチ～105インチ
・ディスプレイパネル、輝度別
- ～500 nits
- 500~1000 nits
- 1000 nits以上
・メディアプレイヤー
・プロジェクター
・マウントと周辺機器
◆ソフトウェア、サービス、セグメント別市場予測-2022と動向
・ソフトウェア
- エッジサーバーソフトウェア
- ディストリビューション＆スケジューリングソフト
- コンテンツ管理ソフト
- その他ソフトウェア
・サービス
- 設置サービス
- メンテナンス＆サポート
- その他サービス
◆用途別市場-2022年予測と動向
・小売り
・コーポレート
・医療、ヘルスケア
・宿泊
・政府公共
・運輸交通
・エンターテインメント
・銀行
・教育
・インダストリアル
・その他
（※用途別に屋内広告、屋外広告に細分化データ掲載）
※セグメント相互を掛け合わせた細分化データを多数掲載、詳細は目次参照
◆主要国地域別市場、-2022年予測と動向
北米
・米国、カナダ、メキシコ
欧州
・英国、ドイツ、フランス
・その他欧州
アジア太平洋
・日本、中国、韓国
・その他アジア太平洋
その他地域
・中東、アフリカ
・南米
◆市場分析、競合状況
・バリューチェーン分析
・市場の機会、課題
・競合分析
・市場シェア
◆デジタルサイネージの主要メーカー企業10社動向
・SAMSUNG ELECTRONICS CO., LTD.
・LG DISPLAY CO., LTD.
・ソニー株式会社
・シャープ株式会社
・NECディスプレイソリューションズ株式会社
・ADFLOW NETWORKS INC.
・AU OPTRONICS CORPORATION
・OMNIVEX CORPORATION
・パナソニック株式会社
・PLANAR SYSTEMS, INC.
【レポート詳細目次、データ項目一覧は当ページ下を参照ください】
英文詳細目次(table of contents)
【原文詳細目次】
Digital Signage Market by Product (Kiosks, Menu Boards, Billboards, Signboards), Offering (Hardware (Display Panels, Media Players, Projectors), Software, and Services), Application, and Geography - Global Forecast to 2022
Table of Contents
1 INTRODUCTION 20
1.1 OBJECTIVES OF THE STUDY 20
1.2 MARKET DEFINITION 20
1.3 STUDY SCOPE 21
1.3.1 MARKETS COVERED 21
1.3.2 YEARS CONSIDERED FOR THE STUDY 24
1.4 CURRENCY 24
1.5 LIMITATIONS 24
1.6 STAKEHOLDERS 25
2 RESEARCH METHODOLOGY 26
2.1 RESEARCH DATA 27
2.1.1 SECONDARY DATA 27
2.1.1.1 Key data from secondary sources 27
2.1.2 PRIMARY DATA 28
2.1.2.1 Key data from primary sources 28
2.1.2.2 Key industry insights 29
2.1.2.3 Breakdown of primaries 29
2.2 FACTOR ANALYSIS 30
2.2.1 INTRODUCTION 30
2.2.2 DEMAND-SIDE ANALYSIS 30
2.2.2.1 Growing demand for self-service systems in retail and hospitality sectors 30
2.2.3 SUPPLY-SIDE ANALYSIS 31
2.2.3.1 Increasing innovations in the digital signage market with new product launches according to customers’ demands 31
2.3 MARKET SIZE ESTIMATION 32
2.3.1 BOTTOM-UP APPROACH 33
2.3.2 TOP-DOWN APPROACH 34
2.4 MARKET SHARE ESTIMATION 35
2.5 MARKET BREAKDOWN AND DATA TRIANGULATION 35
2.6 RESEARCH ASSUMPTIONS 36
3 EXECUTIVE SUMMARY 37
4 PREMIUM INSIGHTS 42
4.1 ATTRACTIVE OPPORTUNITIES FOR THE GROWTH OF THE DIGITAL SIGNAGE MARKET 42
4.2 DIGITAL SIGNAGE MARKET, BY PRODUCT 43
4.3 DIGITAL SIGNAGE MARKET, BY TYPE 43
4.4 NORTH AMERICA HELD A MAJOR SHARE OF THE OVERALL DIGITAL SIGNAGE MARKET IN 2015 44
4.5 DIGITAL SIGNAGE MARKET, BY APPLICATION 45
4.6 DIGITAL SIGNAGE HARDWARE MARKET, BY TYPE 45
5 MARKET OVERVIEW 46
5.1 INTRODUCTION 47
5.2 MARKET EVOLUTION 47
5.3 MARKET SEGMENTATION 48
5.3.1 BY PRODUCT 48
5.3.2 BY OFFERING 48
5.3.3 BY APPLICATION 49
5.3.4 BY GEOGRAPHY 49
5.4 MARKET DYNAMICS 50
5.4.1 DRIVERS 51
5.4.1.1 Growth of commercial displays over consumer displays in digital signage 52
5.4.1.2 Cost effectiveness and assured return on investment 52
5.4.1.3 Increasing need of reducing the wastage of paper and being environment-friendly 53
5.4.1.4 Rising demand of OLED-based displays 53
5.4.1.5 Improvements in technology offerings and infrastructure expansions 53
5.4.2 RESTRAINTS 54
5.4.2.1 Lack of standards for interoperability between devices 54
5.4.3 OPPORTUNITIES 55
5.4.3.1 Exploration of interactive capabilities of digital signage systems 55
5.4.3.2 Growth in emerging display technologies 56
5.4.3.3 Growth in the demand for signage solutions in retail, hospitality, and government sectors 56
5.4.3.4 Increased focus on R&D activities in the digital signage industry 56
5.4.4 CHALLENGES 57
5.4.4.1 Developing equipment suitable for all weather conditions 57
6 INDUSTRY TRENDS 58
6.1 INTRODUCTION 58
6.2 VALUE CHAIN ANALYSIS 58
6.3 PORTER’S FIVE FORCES ANALYSIS 59
6.3.1 INTENSITY OF COMPETITIVE RIVALRY 61
6.3.2 THREAT OF NEW ENTRANTS 62
6.3.3 THREAT OF SUBSTITUTES 63
6.3.4 BARGAINING POWER OF BUYERS 64
6.3.5 BARGAINING POWER OF SUPPLIERS 65
7 DIGITAL SIGNAGE MARKET, BY PRODUCT 66
7.1 INTRODUCTION 67
7.2 KIOSKS 68
7.2.1 INTERACTIVE 68
7.3 MENU BOARDS 68
7.3.1 INTERACTIVE 68
7.3.2 NON-INTERACTIVE 69
7.4 BILLBOARDS 69
7.4.1 INTERACTIVE 69
7.4.2 NON-INTERACTIVE 69
7.5 SIGNBOARDS 70
7.5.1 INTERACTIVE 70
7.5.2 NON-INTERACTIVE 70
7.6 OTHERS 71
8 DIGITAL SIGNAGE MARKET, BY OFFERING 73
8.1 INTRODUCTION 74
8.2 HARDWARE 76
8.2.1 DISPLAY PANELS 82
8.2.1.1 Display panel, by type 82
8.2.1.1.1 LCD display 82
8.2.1.1.1.1 Passive matrix LCD 83
8.2.1.1.1.2 Twisted nematic (TN) 84
8.2.1.1.1.3 Super twisted nematic (STN) 84
8.2.1.1.1.4 Film compensated super twisted nematic (FSTN) 84
8.2.1.1.1.5 Active matrix LCD 84
8.2.1.1.1.6 Thin film transistor LCD 84
8.2.1.1.1.7 Thin film diode LCD 84
8.2.1.1.2 OLED display 85
8.2.1.1.3 Others 85
8.2.1.2 Display panel, by form factor 88
8.2.1.2.1 Flat display panel 88
8.2.1.2.2 Flexible display panel 89
8.2.1.3 Display panel, by resolution 90
8.2.1.3.1 8K 90
8.2.1.3.2 4K 90
8.2.1.3.3 WQHD/2K 90
8.2.1.3.4 FHD 90
8.2.1.3.5 HD 90
8.2.1.3.6 Others 91
8.2.1.4 Display panel, by size 92
8.2.1.4.1 Below 19 inches 92
8.2.1.4.2 Between 19 and 32 inches 92
8.2.1.4.3 Between 32 and 52 inches 93
8.2.1.4.4 Between 52 and 105 inches 93
8.2.1.5 Display panel, by brightness 95
8.2.1.5.1 0–500 nits 95
8.2.1.5.2 500–1000 nits 95
8.2.1.5.3 1000 nits and above 96
8.2.2 MEDIA PLAYERS 97
8.2.3 PROJECTORS 100
8.2.4 MOUNTS AND OTHER ACCESSORIES 102
8.3 SOFTWARE 104
8.3.1 EDGE SERVER SOFTWARE 110
8.3.2 DISTRIBUTING & SCHEDULING SOFTWARE 113
8.3.3 CONTENT MANAGEMENT SOFTWARE 115
8.3.4 OTHERS 118
8.4 SERVICES 120
8.4.1 INSTALLATION SERVICES 125
8.4.2 MAINTENANCE & SUPPORT SERVICES 127
8.4.3 OTHER SERVICES 129
9 DIGITAL SIGNAGE MARKET, BY APPLICATION 132
9.1 INTRODUCTION 133
9.2 COMMERCIAL 136
9.2.1 RETAIL 138
9.2.1.1 Indoor advertisement 138
9.2.1.2 Outdoor advertisement 139
9.2.2 CORPORATE 139
9.2.2.1 Indoor advertisement 139
9.2.2.2 Outdoor advertisement 140
9.2.3 HEALTHCARE 140
9.2.3.1 Indoor advertisement 141
9.2.3.2 Outdoor advertisement 141
9.2.4 HOSPITALITY 141
9.2.4.1 Outdoor advertisement 142
9.2.5 GOVERNMENT 143
9.2.5.1 Indoor advertisement 143
9.2.5.2 Outdoor advertisement 143
9.3 INFRASTRUCTURAL 144
9.3.1 TRANSPORTATION 146
9.3.1.1 Indoor advertisement 147
9.3.1.2 Outdoor advertisement 147
9.3.2 ENTERTAINMENT 148
9.3.2.1 Indoor advertisement 148
9.3.2.2 Outdoor advertisement 148
9.4 INSTITUTIONAL 149
9.4.1 BANKING 151
9.4.1.1 Indoor advertisement 151
9.4.1.2 Outdoor advertisement 151
9.4.2 EDUCATION 152
9.4.2.1 Indoor advertisement 152
9.4.2.2 Outdoor advertisement 152
9.5 INDUSTRIAL 153
9.5.1.1 Indoor advertisement 153
9.5.1.2 Outdoor advertisement 153
9.6 OTHER APPLICATIONS 154
9.6.1.1 Indoor advertisement 155
9.6.1.2 Outdoor advertisement 155
10 DIGITAL SIGNAGE MARKET, BY GEOGRAPHY 156
10.1 INTRODUCTION 157
10.2 NORTH AMERICA 160
10.2.1 NORTH AMERICA: A LUCRATIVE MARKET FOR DIGITAL SIGNAGE SYSTEMS 160
10.2.2 U.S. 163
10.2.2.1 U.S.to be the largest market in North America 163
10.2.3 CANADA 163
10.2.3.1 Canada estimated to be the fastest-growing market in North America during the forecast period 163
10.2.4 MEXICO 163
10.2.4.1 Digital signage market in Mexico still in the growth phase 163
10.3 EUROPE 164
10.3.1 EUROPE HELD THE SECOND-LARGEST SHARE OF THE DIGITAL SIGNAGE MARKET IN 2015 164
10.3.2 U.K. 165
10.3.2.1 U.K. is a large market for digital signage systems in Europe 165
10.3.3 GERMANY 166
10.3.3.1 Germany expected to register the highest growth rate in the European digital signage market during the forecast period 166
10.3.4 FRANCE 166
10.3.4.1 France growing gradually in the digital signage market 166
10.3.5 REST OF EUROPE 166
10.3.5.1 Norway–an emerging market with significant potential 166
10.4 ASIA-PACIFIC (APAC) 167
10.4.1 APAC: A SUBTANTIALLY MATURE MARKET DRIVEN BY THRIVING ECONOMIES 167
10.4.2 CHINA 170
10.4.2.1 China: One of the fastest-developing countries in the global digital signage market 170
10.4.3 JAPAN 170
10.4.3.1 Japan held a large share of the total digital signage market in APAC, in 2015 170
10.4.4 SOUTH KOREA 171
10.4.4.1 South Korea expected to register a significant growth rate during the forecast period 171
10.4.5 REST OF APAC 171
10.4.5.1 India, Thailand and Singapore to be emerging markets for digital signage 171
10.5 REST OF THE WORLD (ROW) 172
10.5.1 MARKET IN ROW STILL IN THE INITIAL STAGE 172
10.5.2 MIDDLE EAST & AFRICA 173
10.5.2.1 Middle East & Africa to witness rapid growth in the advertisement industry 173
10.5.3 SOUTH AMERICA 174
10.5.3.1 Relatively low adoption rate of digital signage in South America 174
11 COMPETITIVE LANDSCAPE 175
11.1 INTRODUCTION 175
11.2 MARKET SHARE ANALYSIS OF THE DIGITAL SIGNAGE MARKET 176
11.3 COMPETITIVE SITUATIONS AND TRENDS 177
11.3.1 NEW PRODUCT LAUNCHES 179
11.3.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS,CONTRACTS, & JOINT VENTURES 181
11.3.3 EXPANSIONS 182
11.3.4 MERGERS & ACQUISITIONS 182
12 COMPANY PROFILES 183
(Overview, Products and Services, Financials, Strategy & Development)*
12.1 INTRODUCTION 183
12.2 SAMSUNG ELECTRONICS CO., LTD. 184
12.3 LG DISPLAY CO., LTD. 187
12.4 SONY CORPORATION 190
12.5 SHARP CORPORATION 193
12.6 NEC DISPLAY SOLUTIONS LTD. 196
12.7 ADFLOW NETWORKS INC. 198
12.8 AU OPTRONICS CORPORATION 200
12.9 OMNIVEX CORPORATION 203
12.10 PANASONIC CORPORATION 205
12.11 PLANAR SYSTEMS, INC. 208
*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.
13 APPENDIX 211
LIST OF TABLES
TABLE 1 DIGITAL SIGNAGE MARKET, BY TYPE, 2013–2022 (USD BILLION) 39
TABLE 2 DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2013–2022 (USD BILLION) 40
TABLE 3 DIGITAL SIGNAGE MARKET SIZE, BY REGION, 2013-2022 (USD BILLION) 41
TABLE 4 ANALYSIS OF DRIVERS 51
TABLE 5 ANALYSIS OF RESTRAINTS 54
TABLE 6 ANALYSIS OF OPPORTUNITIES 55
TABLE 7 ANALYSIS OF CHALLENGES 57
TABLE 8 QUANTIFICATION OF THE OVERALL PORTER’S ANALYSIS 60
TABLE 9 DIGITAL SIGNAGE MARKET SIZE, BY PRODUCT, 2013-2022 (USD BILLION) 72
TABLE 10 DIGITAL SIGNAGE MARKET, BY OFFERING, 2013–2022 (USD BILLION) 75
TABLE 11 DIGITAL SIGNAGE MARKET SIZE FOR HARDWARE OFFERINGS,
2013–2022 (USD BILLION) 77
TABLE 12 DIGITAL SIGNAGE MARKET SIZE FOR HARDWARE OFFERINGS,
2013–2022 (MILLION UNITS) 77
TABLE 13 DIGITAL SIGNAGE MARKET SIZE FOR HARDWARE OFFERINGS, BY APPLICATION, 2013–2022 (USD BILLION) 78
TABLE 14 DIGITAL SIGNAGE MARKET SIZE FOR HARDWARE OFFERINGS,
BY COMMERICAL APPLICATION, 2013–2022 (USD BILLION) 79
TABLE 15 DIGITAL SIGNAGE MARKET SIZE FOR HARDWARE OFFERINGS,
BY INFRASTRUCTURAL APPLICATION, 2013–2022 (USD BILLION) 80
TABLE 16 DIGITAL SIGNAGE MARKET SIZE FOR HARDWARE OFFERINGS,
BY INSTITUTIONAL APPLICATION, 2013–2022 (USD BILLION) 81
TABLE 17 DIGITAL SIGNAGE MARKET SIZE FOR DISPLAY PANELS, BY TYPE,
2013–2022 (USD BILLION) 86
TABLE 18 DIGITAL SIGNAGE MARKET SIZE FOR DISPLAY PANELS, BY TYPE,
2013–2022 (MILLION UNITS) 86
TABLE 19 DIGITAL SIGNAGE MARKET SIZE FOR DISPLAY PANELS, BY APPLICATION,
2013–2022 (USD MILLION) 87
TABLE 20 DIGITAL SIGNAGE MARKET SIZE FOR DISPLAY PANELS, BY COMMERICAL APPLICATION, 2013–2022 (USD MILLION) 87
TABLE 21 DIGITAL SIGNAGE MARKET SIZE FOR DISPLAY PANELS, BY INFRASTRUCTURAL APPLICATION, 2013–2022 (USD MILLION) 88
TABLE 22 DIGITAL SIGNAGE MARKET SIZE FOR DISPLAY PANELS, BY INSTITUTIONAL APPLICATION, 2013–2022 (USD MILLION) 88
TABLE 23 DIGITAL SIGNAGE MARKET SIZE FOR DISPLAY PANELS, BY FORM FACTOR,
2013–2022 (USD BILLION) 89
TABLE 24 DIGITAL SIGNAGE MARKET SIZE FOR DISPLAY PANELS, BY RESOLUTION,
2013–2022 (USD MILLION) 91
TABLE 25 DIGITAL SIGNAGE MARKET SIZE FOR DISPLAY PANELS, BY SCREEN SIZE,
2013–2022 (USD BILLION) 94
TABLE 26 DIGITAL SIGNAGE MARKET SIZE FOR DISPLAY PANELS, BY SCREEN SIZE,
2013–2022 (MILLION UNITS) 94
TABLE 27 DIGITAL SIGNAGE MARKET SIZE FOR DISPLAY PANELS, BY BRIGHTNESS,
2013–2022 (USD BILLION) 96
TABLE 28 DIGITAL SIGNAGE MARKET SIZE FOR DISPLAY PANELS, BY BRIGHTNESS,
2013–2022 (MILLION UNITS) 97
TABLE 29 DIGITAL SIGNAGE MARKET SIZE FOR MEDIA PLAYERS, BY APPLICATION,
2013–2022 (USD MILLION) 98
TABLE 30 DIGITAL SIGNAGE MARKET SIZE FOR MEDIA PLAYERS, BY COMMERICAL APPLICATION, 2013–2022 (USD MILLION) 98
TABLE 31 DIGITAL SIGNAGE MARKET SIZE FOR MEDIA PLAYERS, BY INFRASTRUCTURAL APPLICATION, 2013–2022 (USD MILLION) 99
TABLE 32 DIGITAL SIGNAGE MARKET SIZE FOR MEDIA PLAYERS, BY INSTITUTIONAL APPLICATION, 2013–2022 (USD MILLION) 99
TABLE 33 DIGITAL SIGNAGE MARKET SIZE FOR PROJECTORS, BY APPLICATION,
2013–2022 (USD MILLION) 100
TABLE 34 DIGITAL SIGNAGE MARKET SIZE FOR PROJECTORS, BY COMMERICAL APPLICATION, 2013–2022 (USD MILLION) 100
TABLE 35 DIGITAL SIGNAGE MARKET SIZE FOR PROJECTORS, BY INFRASTRUCTURAL APPLICATION, 2013–2022 (USD MILLION) 101
TABLE 36 DIGITAL SIGNAGE MARKET SIZE FOR PROJECTORS, BY INSTITUTIONAL APPLICATION, 2013–2022 (USD MILLION) 101
TABLE 37 DIGITAL SIGNAGE MARKET SIZE FOR MOUNTS & OTHER ACCESSORIES,
BY APPLICATION, 2013–2022 (USD MILLION) 102
TABLE 38 DIGITAL SIGNAGE MARKET SIZE FOR MOUNTS & OTHER ACCESSORIES,
BY COMMERICAL APPLICATION, 2013–2022 (USD MILLION) 103
TABLE 39 DIGITAL SIGNAGE MARKET SIZE FOR MOUNTS & OTHER ACCESSORIES,
BY INFRASTRUCTURAL APPLICATION, 2013–2022 (USD MILLION) 103
TABLE 40 DIGITAL SIGNAGE MARKET SIZE FOR MOUNTS & OTHER ACCESSORIES,
BY INSTITUTIONAL APPLICATION, 2013–2022 (USD MILLION) 104
TABLE 41 DIGITAL SIGNAGE SOFTWARE MARKET SIZE, BY OFFERING
2013–2022 (USD BILLION) 105
TABLE 42 DIGITAL SIGNAGE MARKET SIZE FOR SOFTWARE OFFERINGS, BY APPLICATION, 2013–2022 (USD MILLION) 106
TABLE 43 DIGITAL SIGNAGE MARKET SIZE FOR SOFTWARE OFFERINGS, BY COMMERICAL APPLICATION, 2013–2022 (USD MILLION) 107
TABLE 44 DIGITAL SIGNAGE MARKET SIZE FOR SOFTWARE OFFERINGS,
BY INFRASTRUCTURAL APPLICATION, 2013–2022 (USD MILLION) 108
TABLE 45 DIGITAL SIGNAGE MARKET SIZE FOR SOFTWARE OFFERINGS, BY INSTITUTIONAL APPLICATION, 2013–2022 (USD MILLION) 109
TABLE 46 DIGITAL SIGNAGE MARKET SIZE, FOR EDGE SERVER SOFTWARE, BY APPLICATION, 2013–2022 (USD MILLION) 111
TABLE 47 DIGITAL SIGNAGE MARKET SIZE FOR EDGE SERVER SOFTWARE, BY COMMERICAL APPLICATION, 2013–2022 (USD MILLION) 111
TABLE 48 DIGITAL SIGNAGE MARKET SIZE FOR EDGE SERVER SOFTWARE,
BY INFRASTRUCTURAL APPLICATION, 2013–2022 (USD MILLION) 112
TABLE 49 DIGITAL SIGNAGE MARKET SIZE FOR EDGE SERVER SOFTWARE, BY INSTITUTIONAL APPLICATION, 2013–2022 (USD MILLION) 112
TABLE 50 DIGITAL SIGNAGE MARKET SIZE FOR DISTRIBUTION AND SCHEDULING SOFTWARE, BY APPLICATION, 2013–2022 (USD MILLION) 113
TABLE 51 DIGITAL MARKET SIZE FOR DISTRIBUTION AND SCHEDULING SOFTWARE,
BY COMMERICAL APPLICATION, 2013–2022 (USD MILLION) 114
TABLE 52 DIGITAL SIGNAGE MARKET SIZE FOR DISTRIBUTION AND SCHEDULING SOFTWARE, BY INFRASTRUCTURAL APPLICATION, 2013–2022 (USD MILLION) 114
TABLE 53 DIGITAL SIGNAGE MARKET SIZE FOR DISTRIBUTION AND SCHEDULING SOFTWARE, BY INSTITUTIONAL APPLICATION, 2013–2022 (USD MILLION) 115
TABLE 54 DIGITAL SIGNAGE MARKET SIZE FOR CONTENT MANAGEMENT SOFTWARE,
BY APPLICATION, 2013–2022 (USD MILLION) 116
TABLE 55 DIGITAL SIGNAGE MARKET SIZE FOR CONTENT MANAGEMENT SOFTWARE,
BY COMMERICAL APPLICATION, 2013–2022 (USD MILLION) 116
TABLE 56 DIGITAL SIGNAGE MARKET SIZE FOR CONTENT MANAGEMENT SOFTWARE,
BY INFRASTRUCTURAL APPLICATION, 2013–2022 (USD MILLION) 117
TABLE 57 DIGITAL SIGNAGE MARKET SIZE CONTENT MANAGEMENT SOFTWARE,
BY INSTITUTIONAL APPLICATION, 2013–2022 (USD MILLION) 117
TABLE 58 DIGITAL SIGNAGE MARKET SIZE FOR OTHER SOFTWARE, BY APPLICATION,
2013–2022 (USD MILLION) 118
TABLE 59 DIGITAL SIGNAGE MARKET SIZE FOR OTHER SOFTWARE, BY COMMERICAL APPLICATION, 2013–2022 (USD MILLION) 118
TABLE 60 DIGITAL SIGNAGE MARKET SIZE FOR OTHER SOFTWARE, BY INFRASTRUCTURAL APPLICATION, 2013–2022 (USD MILLION) 119
TABLE 61 DIGITAL SIGNAGE MARKET SIZE FOR OTHER SOFTWARE, BY INSTITUTIONAL APPLICATION, 2013–2022 (USD MILLION) 119
TABLE 62 DIGITAL SIGNAGE MARKET SIZE FOR SERVICES, 2013–2022 (USD BILLION) 120
TABLE 63 DIGITAL SIGNAGE MARKET SIZE FOR SERVICES, BY APPLICATION,
2013–2022 (USD MILLION) 121
TABLE 64 DIGITAL SIGNAGE MARKET SIZE FOR SERVICES, BY COMMERICAL APPLICATION, 2013–2022 (USD MILLION) 122
TABLE 65 DIGITAL SIGNAGE MARKET SIZE FOR SERVICES, BY INFRASTRUCTURAL APPLICATION, 2013–2022 (USD MILLION) 123
TABLE 66 DIGITAL SIGNAGE MARKET SIZE FOR SERVICES, BY INSTITUTIONAL APPLICATION, 2013–2022 (USD MILLION) 124
TABLE 67 DIGITAL SIGNAGE MARKET SIZE FOR INSTALLATION SERVICES, BY APPLICATION, 2013–2022 (USD MILLION) 125
TABLE 68 DIGITAL SIGNAGE MARKET SIZE FOR INSTALLATION SERVICES, BY COMMERICAL APPLICATION, 2013–2022 (USD MILLION) 126
TABLE 69 DIGITAL SIGNAGE MARKET SIZE FOR INSTALLATION SERVICES,
BY INFRASTRUCTURAL APPLICATION, 2013–2022 (USD MILLION) 126
TABLE 70 DIGITAL SIGNAGE MARKET SIZE FOR INSTALLATION SERVICES, BY INSTITUTIONAL APPLICATION, 2013–2022 (USD MILLION) 127
TABLE 71 DIGITAL SIGNAGE MARKET SIZE FOR MAINTENANCE AND SUPPORT SERVICES,
BY APPLICATION, 2013–2022 (USD MILLION) 127
TABLE 72 DIGITAL SIGNAGE MARKET SIZE FOR MAINTENANCE AND SUPPORT SERVICES,
BY COMMERICAL APPLICATION, 2013–2022 (USD MILLION) 128
TABLE 73 DIGITAL SIGNAGE MARKET SIZE FOR MAINTENANCE AND SUPPORT SERVICES,
BY INFRASTRUCTURAL APPLICATION, 2013–2022 (USD MILLION) 128
TABLE 74 DIGITAL SIGNAGE MARKET SIZE FOR MAINTENANCE AND SUPPORT SERVICES,
BY INSTITUTIONAL APPLICATION, 2013–2022 (USD MILLION) 129
TABLE 75 DIGITAL SIGNAGE MARKET SIZE FOR OTHER SERVICES, BY APPLICATION,
2013–2022 (USD MILLION) 129
TABLE 76 DIGITAL SIGNAGE MARKET SIZE FOR OTHER SERVICES, BY COMMERICAL APPLICATION, 2013–2022 (USD MILLION) 130
TABLE 77 DIGITAL SIGNAGE MARKET SIZE FOR OTHER SERVICES, BY INFRASTRUCTURAL APPLICATION, 2013–2022 (USD MILLION) 130
TABLE 78 DIGITAL SIGNAGE MARKET SIZE FOR OTHER SERVICES, BY INSTITUTIONAL APPLICATION, 2013–2022 (USD MILLION) 131
TABLE 79 DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2013–2022 (USD BILLION) 134
TABLE 80 DIGITAL SIGNAGE MARKET SIZE, BY ADVERTISEMENT TYPE,
2013–2022 (USD BILLION) 135
TABLE 81 DIGITAL SIGNAGE MARKET SIZE, BY COMMERCIAL APPLICATION,
2013–2022 (USD BILLION) 136
TABLE 82 DIGITAL SIGNAGE MARKET SIZE FOR COMMERICAL APPLICATION, BY REGION, 2013–2022 (USD BILLION) 137
TABLE 83 DIGITAL SIGNAGE MARKET SIZE FOR COMMERCIAL APPLICATION,
BY ADVERTISEMENT TYPE, 2013–2022 (USD BILLION) 137
TABLE 84 DIGITAL SIGNAGE MARKET SIZE FOR RETAIL SECTOR, BY ADVERTISEMENT TYPE, 2013–2022 (USD MILLION) 139
TABLE 85 DIGITAL SIGNAGE MARKET SIZE FOR CORPORATE SECTOR, BY ADVERTISEMENT TYPE, 2013–2022 (USD MILLION) 140
TABLE 86 DIGITAL SIGNAGE MARKET SIZE FOR HEALTHCARE SECTOR, BY ADVERTISEMENT TYPE, 2013–2022 (USD MILLION) 141
TABLE 87 DIGITAL SIGNAGE MARKET SIZE FOR HOSPITALITY SECTOR, BY ADVERTISEMENT TYPE, 2013–2022 (USD MILLION) 142
TABLE 88 DIGITAL SIGNAGE MARKET SIZE GOVERNMENT SECTOR, BY ADVERTISEMENT TYPE, 2013–2022 (USD MILLION) 144
TABLE 89 DIGITAL SIGNAGE MARKET SIZE, BY INFRASTRUCTURAL APPLICATION,
2013–2022 (USD BILLION) 145
TABLE 90 DIGITAL SIGNAGE MARKET SIZE FOR INFRASTRUCTURAL APPLICATION,
BY REGION, 2013–2022 (USD BILLION) 145
TABLE 91 DIGITAL SIGNAGE MARKET SIZE FOR INFRASTRUCTURAL APPLICATION,
BY ADVERTISEMENT TYPE, 2013–2022 (USD BILLION) 146
TABLE 92 DIGITAL SIGNAGE MARKET SIZE FOR TRANSPORTATION SECTOR,
BY ADVERTISEMENT TYPE, 2013–2022 (USD MILLION) 147
TABLE 93 DIGITAL SIGNAGE MARKET SIZE FOR ENTERTAINMENT SECTOR,
BY ADVERTISEMENT TYPE, 2013–2022 (USD MILLION) 148
TABLE 94 DIGITAL SIGNAGE MARKET SIZE, BY INSTITUTIONAL APPLICATION,
2013–2022 (USD BILLION) 149
TABLE 95 DIGITAL SIGNAGE MARKET SIZE FOR INSTITUTIONAL APPLICATION, BY REGION, 2013–2022 (USD BILLION) 150
TABLE 96 DIGITAL SIGNAGE MARKET SIZE FOR INSTITUTIONAL APPLICATION,
BY ADVERTISEMENT TYPE, 2013–2022 (USD BILLION) 150
TABLE 97 DIGITAL SIGNAGE MARKET SIZE FOR BANKING APPLICATION, BY ADVERTISEMENT TYPE, 2013–2022 (USD MILLION) 151
TABLE 98 DIGITAL SIGNAGE MARKET SIZE FOR EDUCATION SECTOR, BY ADVERTISEMENT TYPE, 2013–2022 (USD MILLION) 152
TABLE 99 DIGITAL SIGNAGE MARKET SIZE FOR INDUSTRIAL APPLICATION, BY REGION, 2013–2022 (USD BILLION) 153
TABLE 100 DIGITAL SIGNAGE MARKET SIZE FOR INDUSTRIAL APPLICATION,
BY ADVERTISEMENT TYPE, 2013–2022 (USD BILLION) 154
TABLE 101 DIGITAL SIGNAGE MARKET SIZE FOR OTHER APPLICATIONS, BY REGION,
2013–2022 (USD MILLION) 154
TABLE 102 DIGITAL SIGNAGE MARKET SIZE FOR OTHER APPLICATIONS, BY ADVERTISEMENT TYPE, 2013–2022 (USD MILLION) 155
TABLE 103 DIGITAL SIGNAGE MARKET SIZE, BY REGION, 2013–2022 (USD BILLION) 160
TABLE 104 DIGITAL SIGNAGE MARKET SIZE IN NORTH AMERICA, BY COUNTRY,
2013–2022 (USD BILLION) 162
TABLE 105 DIGITAL SIGNAGE MARKET SIZE IN EUROPE, BY COUNTRY,
2013–2022 (USD BILLION) 165
TABLE 106 DIGITAL SIGNAGE MARKET SIZE IN APAC, BY COUNTRY, 2013–2022 (USD BILLION) 169
TABLE 107 DIGITAL SIGNAGE MARKET SIZE IN ROW, BY COUNTRY, 2013–2022 (USD BILLION) 173
TABLE 108 NEW PRODUCT LAUNCHES, 2013–2015 179
TABLE 109 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, CONTRACTS & JOINT VENTURES, 2013–2015 181
TABLE 110 EXPANSIONS, 2012–2015 182
TABLE 111 MERGERS & ACQUISITIONS, 2015 182
LIST OF FIGURES
FIGURE 1 MARKET SEGMENTATION 21
FIGURE 2 DIGITAL SIGNAGE MARKET: RESEARCH DESIGN 26
FIGURE 3 APPLICATION-WISE GROWTH OF SELF-SERVICE SYSTEMS IN DIGITAL SIGNAGE 31
FIGURE 4 PROCESS FLOW OF MARKET SIZE ESTIMATION 32
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 33
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 34
FIGURE 7 DATA TRIANGULATION 35
FIGURE 8 DIGITAL SIGNAGE MARKET, 2013–2022 (USD BILLION) 38
FIGURE 9 BILLBOARDS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD IN THE DIGITAL SIGNAGE MARKET 38
FIGURE 10 DIGITAL SIGNAGE MARKET, BY TYPE, 2016 VS. 2022 (USD BILLION) 39
FIGURE 11 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2016 VS. 2022 (USD BILLION) 40
FIGURE 12 MARKET IN CHINA EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN
2016 AND 2022 41
FIGURE 13 DIGITAL SIGNAGE MARKET EXPECTED TO EXHIBIT HIGH GROWTH BETWEEN
2016 AND 2022 42
FIGURE 14 SIGN BOARDS EXPECTED TO EXHIBIT HIGHEST GROWTH BETWEEN
2016 AND 2022 43
FIGURE 15 SOFTWARE TYPE EXPECTED TO EXHIBIT HIGHEST GROWTH DURING THE FORECAST PERIOD 43
FIGURE 16 DIGITAL SIGNAGE MARKET IN APAC EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 44
FIGURE 17 DIGITAL SIGNAGE MARKET FOR COMMERCIAL APPLICATION EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN 2016 AND 2022 45
FIGURE 18 DISPLAY PANELS HELD THE LARGEST SHARE OF THE DIGITAL SIGNAGE MARKET FOR HARDWARE TYPE IN 2015 45
FIGURE 19 EMERGENCE OF DIGITAL SIGNAGE SYSTEMS 47
FIGURE 20 DIGITAL SIGNAGE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 50
FIGURE 21 MAJOR VALUE ADDED DURING THE DEVELOPMENT AND INTEGRATION STAGES 58
FIGURE 22 PORTER’S FIVE FORCES ANALYSIS, 2015 59
FIGURE 23 INTENSITY OF COMPETITIVE RIVALRY REMAINED HIGH IN 2015 60
FIGURE 24 IMPACT OF THE INTENSITY OF COMPETITIVE RIVALRY REMAINED HIGH IN 2015 61
FIGURE 25 IMPACT OF THE THREAT OF NEW ENTRANTS REMAINED LOW IN THE DIGITAL SIGNAGE MARKET 62
FIGURE 26 IMPACT OF THE THREAT OF SUBSTITUTES REMAINED LOW IN THE DIGITAL SIGNAGE MARKET 63
FIGURE 27 IMPACT OF BARGAINING POWER OF BUYERS IN THE DIGITAL SIGNAGE MARKET REMAINED MEDIUM IN 2015 64
FIGURE 28 IMPACT OF BARGAINING POWER OF SUPPLIERS REMAINED LOW IN THE DIGITAL SIGNAGE MARKET 65
FIGURE 29 DIGITAL SIGNAGE MARKET, BY PRODUCT 67
FIGURE 30 SIGNBOARDS EXPECTED TO EXHIBIT HIGHEST GROWTH DURING THE FORECAST PERIOD 71
FIGURE 31 DIGITAL SIGNAGE MARKET, BY OFFERING 74
FIGURE 32 MARKET FOR SOFTWARE OFFERINGS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 75
FIGURE 33 DIGITAL SIGNAGE MARKET, BY HARDWARE OFFERING 76
FIGURE 34 DISPLAY PANELS EXPECTED TO DOMINATE THE DIGITAL SIGNAGE HARDWARE MARKET TILL 2022 76
FIGURE 35 DIGITAL SIGNAGE MARKET SIZE FOR HARDWARE OFFERINGS, BY APPLICATION, 2016 VS. 2022 (USD BILLION) 78
FIGURE 36 DIGITAL SIGNAGE MARKET SIZE FOR HARDWARE OFFERINGS, BY COMMERICAL APPLICATION, 2016 VS. 2022 (USD BILLION) 79
FIGURE 37 DIGITAL SIGNAGE MARKET SIZE FOR HARDWARE OFFERINGS, BY INFRASTRUCTURAL APPLICATION, 2016 VS. 2022 (USD BILLION) 80
FIGURE 38 DIGITAL SIGNAGE MARKET SIZE FOR HARDWARE OFFERINGS, BY INSTITUTIONAL APPLICATION, 2016 VS. 2022 (USD BILLION) 81
FIGURE 39 TYPES OF DISPLAY PANELS 82
FIGURE 40 ADVANTAGES OF LED DISPLAYS 83
FIGURE 41 OLED DISPLAY PANEL MARKET EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN 2016 AND 2022 85
FIGURE 42 FLEXIBLE DISPLAY PANEL MARKET EXPECTED TO REGISTER HIGHEST GROWTH DURING THE FORECAST PERIOD 89
FIGURE 43 DISPLAY PANEL MARKET SIZE, BY RESOLUTION, 2016 VS. 2022 (USD BILLION) 91
FIGURE 44 USES OF DISPLAY PANELS BASED ON DIFFERENT SCREEN SIZES 92
FIGURE 45 DISPLAY PANEL MARKET SIZE, BY SCREEN SIZE, 2016 VS. 2022 (USD BILLION) 93
FIGURE 46 HIGH-BRIGHTNESS DISPLAYS EXPECTED TO EXHIBIT HIGH GROWTH IN THE DIGITAL SIGNAGE MARKET, BY 2022 96
FIGURE 47 SOFTWARE OFFERINGS: DIGITAL SIGNAGE MARKET 104
FIGURE 48 MARKET FOR DISTRIBUTION AND SCHEDULING SOFTWARE EXPECTED TO REGISTER THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 105
FIGURE 49 COMMERCIAL APPLICATION EXPECTED TO DOMNINATE THE DIGITAL SIGNAGE SOFTWARE MARKET TILL 2022 106
FIGURE 50 DIGITAL SIGNAGE MARKET SIZE FOR SOFTWARE OFFERINGS, BY COMMERICAL APPLICATION, 2016 VS. 2022 (USD MILLION) 107
FIGURE 51 DIGITAL SIGNAGE MARKET SIZE FOR SOFTWARE OFFERINGS, BY INFRASTRUCTURAL APPLICATION, 2016 VS. 2022 (USD MILLION) 108
FIGURE 52 DIGITAL SIGNAGE MARKET SIZE FOR SOFTWARE OFFERINGS, BY INSTITUTIONAL APPLICATION, 2016 VS. 2022 (USD MILLION) 109
FIGURE 53 EDGE SERVER SOFTWARE 110
FIGURE 54 PROCESSING OF EDGE SERVER SOFTWARE 110
FIGURE 55 PROCESSES INVOLVED IN DISTRIBUTION & SCHEDULING SOFTWARE 113
FIGURE 56 FUNCTIONS OF CONTENT MANAGEMENT SOFTWARE 115
FIGURE 57 DIGITAL SIGNAGE MARKET SIZE FOR SERVICES, 2016 VS. 2022 (USD BILLION) 120
FIGURE 58 COMMERICAL APPLICATION EXPECTED TO REGISTER THE HIGHEST GROWTH RATE IN DIGITAL SIGNAGE MARKET FOR SERVICES DURING THE FORECAST PERIOD 121
FIGURE 59 DIGITAL SIGNAGE MARKET SIZE FOR SERVICES, BY COMMERICAL APPLICATION, 2016 VS. 2022 (USD MILLION) 122
FIGURE 60 DIGITAL SIGNAGE MARKET SIZE FOR SERVICES, BY INFRASTRUCTURAL APPLICATION, 2016 VS. 2022 (USD MILLION) 123
FIGURE 61 DIGITAL SIGNAGE MARKET SIZE FOR SERVICES, BY INSTITUTIONAL APPLICATION, 2016 VS. 2022 (USD MILLION) 124
FIGURE 62 DIGITAL SIGNAGE MARKET, BY APPLICATION 133
FIGURE 63 COMMERCIAL APPLICATION EXPECTED TO DOMINATE THE DIGITAL SIGNAGE MARKET BY 2022 134
FIGURE 64 DIGITAL SIGNAGE MARKET FOR INDOOR ADVERTISEMENTS EXPECTED TO GROW AT HIGH CAGR DURING THE FORECAST PERIOD 135
FIGURE 65 RETAIL SEGMENT EXPECTED TO DOMINATE THE DIGITAL SIGNAGE MARKET FOR COMMERCIAL APPLICATION 136
FIGURE 66 USAGE OF DIGITAL SIGNAGE IN THE RETAIL SECTOR 138
FIGURE 67 BENEFITS OF DIGITAL SIGNAGE IN THE GOVERNMENT SECTOR 143
FIGURE 68 MARKET FOR THE TRANSPORTATION SECTOR EXPECTED TO GROW AT HIGH CAGR DURING THE FORECAST PERIOD 144
FIGURE 69 EDUCATION SECTOR EXPECTED TO EXHIBIT HIGH GROWTH IN THE DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL APPLICATION DURING THE FORECAST PERIOD 149
FIGURE 70 DIGITAL SIGNAGE MARKET, BY GEOGRAPHY 157
FIGURE 71 GEOGRAPHIC SNAPSHOT OF DIGITAL SIGNAGE MARKET: RAPIDLY GROWING MARKETS EMERGING AS NEW HOTSPOTS 158
FIGURE 72 APAC EXPECTED TO REGISTER THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 159
FIGURE 73 NORTH AMERICA EXPECTED TO DOMINATE THE DIGITAL SIGNAGE MARKET
TILL 2022 159
FIGURE 74 U.S. HELD A MAJOR SHARE OF THE NORTH AMERICAN DIGITAL SIGNAGE MARKET
IN 2015 161
FIGURE 75 U.S. EXPECTED TO DOMINATE THE NORTH AMERICAN DIGITAL SIGNAGE MARKET TILL 2022 162
FIGURE 76 GERMANY EXPECTED TO REGISTER THE HIGHEST GROWTH RATE IN THE EUROPEAN DIGITAL SIGNAGE MARKET DURING THE FORECAST PERIOD 164
FIGURE 77 SNAPSHOT OF THE DIGITAL SIGNAGE MARKET IN APAC
(CHINA–THE MOST LUCRATIVE MARKET IN 2015) 168
FIGURE 78 MARKET IN CHINA EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 169
FIGURE 79 DIGITAL SIGNAGE MARKET SIZE IN ROW, BY REGION,
2016 VS. 2022 (USD BILLION) 172
FIGURE 80 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AND EXPANSIONS AS KEY GROWTH STRATEGIES BETWEEN 2012 AND 2015 175
FIGURE 81 LG DISPLAY CO., LTD GREW AT THE HIGHEST RATE BETWEEN 2013 AND 2015 176
FIGURE 82 DIGITAL SIGNAGE MARKET SHARE ANALYSIS, BY KEY PLAYER, 2015 176
FIGURE 83 MARKET EVOLUTION FRAMEWORK: STRATEGY OF NEW PRODUCT LAUNCHES FUELED GROWTH AND INNOVATION IN THE DIGITAL SIGNAGE MARKET FROM 2013 TO 2015 177
FIGURE 84 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES AND PARTNERSHIPS WERE KEY STRATEGIES ADOPTED BY COMPANIES BETWEEN 2012 AND 2015 178
FIGURE 85 GEOGRAPHIC REVENUE MIX OF TOP 5 DIGITAL SIGNAGE MARKET PLAYERS 183
FIGURE 86 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT 184
FIGURE 87 SAMSUNG ELECTRONICS CO., LTD.: SWOT ANALYSIS 186
FIGURE 88 LG DISPLAY CO., LTD.: COMPANY SNAPSHOT 187
FIGURE 89 LG DISPLAY CO., LTD.: SWOT ANALYSIS 189
FIGURE 90 SONY CORPORATION: COMPANY SNAPSHOT 190
FIGURE 91 SONY CORPORATION: SWOT ANALYSIS 192
FIGURE 92 SHARP CORPORATION: COMPANY SNAPSHOT 193
FIGURE 93 SHARP CORPORATION: SWOT ANALYSIS 195
FIGURE 94 AU OPTRONICS CORPORATION: COMPANY SNAPSHOT 201
FIGURE 95 PANASONIC CORPORATION: COMPANY SNAPSHOT 205
FIGURE 96 PANASONIC CORPORATION: SWOT ANALYSIS 207
FIGURE 97 PLANAR SYSTEMS, INC.: COMPANY SNAPSHOT 209
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