Automotive Head-up Display (HUD) Market by HUD Type (Windshield & Combiner), Application (Premium, Luxury & Mid Segment Cars), and by Geography (Asia-Oceania, Europe, North America & RoW) - Industry Trends and Forecast to 2021

Table of Contents

1 INTRODUCTION 14

1.1 OBJECTIVES 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 14
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.4 STAKEHOLDERS 16
1.5 LIMITATIONS 16

2 RESEARCH METHODOLOGY 17

2.1 RESEARCH DATA 17
2.2 SECONDARY DATA 18
2.2.1 KEY SECONDARY SOURCES 18
2.2.2 KEY DATA FROM SECONDARY SOURCES 19
2.3 PRIMARY DATA 19
2.3.1 SAMPLING TECHNIQUES AND DATA COLLECTION METHODS 20
2.3.2 PRIMARY PARTICIPANTS 20
2.4 FACTOR ANALYSIS 21
2.4.1 INTRODUCTION 21
2.4.2 DEMAND SIDE ANALYSIS 21
2.4.2.1 Impact of GDP on total vehicle sales 21
2.4.2.2 Urbanization Vs. passenger cars per 1,000 people 22
2.4.2.3 Infrastructure: Roadways 23
2.5 MARKET SIZE ESTIMATION 24
2.6 DATA TRIANGULATION 26
2.7 ASSUMPTIONS 27

3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS 32

4.1 ATTRACTIVE OPPORTUNITIES IN THE AUTOMOTIVE HEAD UP DISPLAY MARKET,
2016–2021 32
4.2 AUTOMOTIVE HEAD UP DISPLAY MARKET SHARE (2016) & CAGR, BY REGION
(USD MILLION), 2016–2021 33

5 TECHNOLOGICAL OVERVIEW 35

5.1 INTRODUCTION 35
5.2 CURRENT TECHNOLOGIES IN AUTOMOTIVE HUD MARKET 35
5.2.1 WINDSHIELD HEAD UP DISPLAY TECHNOLOGY & COMBINER HEAD UP DISPLAY TECHNOLOGY 35
5.3 UPCOMING TECHNOLOGIES IN AUTOMOTIVE HUD MARKET 36
5.3.1 AUGMENTED REALITY HEAD UP DISPLAY TECHNOLOGY 36

6 MARKET OVERVIEW 37

6.1 INTRODUCTION 38
6.2 MARKET SEGMENTATION 38
6.2.1 AUTOMOTIVE HEAD UP DISPLAY MARKET 38
6.2.1.1 Automotive head up display market, by region 38
6.2.1.2 Automotive head up display market, by application 39
6.2.1.3 Automotive head up display market, by HUD type 39
6.3 MARKET DYNAMICS 40
6.3.1 DRIVERS 40
6.3.1.1 Increasing demand for premium & luxury passenger cars in developed as well as developing economies 40
6.3.1.2 Increasing awareness for safety features among consumers and ease of data accessibility 41
6.3.2 RESTRAINTS 41
6.3.2.1 Scope for improvement in features such as luminance, brightness and power consumption 41
6.3.2.2 Higher cost of windshield HUD 41
6.3.3 OPPORTUNITIES 42
6.3.3.1 Reduced cost of HUD would create an opportunity in the mid-segment cars application 42
6.3.4 CHALLENGES 42
6.3.4.1 High storage space requirement for augmented reality HUD 42
6.4 VALUE CHAIN ANALYSIS 42
6.5 PORTER’S FIVE FORCES ANALYSIS 44
6.5.1 THREAT OF NEW ENTRANTS 44
6.5.1.1 Presence of established market players 44
6.5.2 THREAT FROM SUBSTITUTES 45
6.5.2.1 Aftermarket devices 45
6.5.3 BARGAINING POWER OF SUPPLIERS 45
6.5.3.1 Increasing number of models with HUD 45
6.5.3.2 Backward integration 45
6.5.4 BARGAINING POWER OF BUYERS 46
6.5.4.1 Increasing number of suppliers 46
6.5.5 INTENSITY OF COMPETITIVE RIVALRY 46
6.5.5.1 Number of competitors in the market 46

7 AUTOMOTIVE HEAD UP DISPLAY MARKET, BY HUD TYPE 47

7.1 INTRODUCTION 48
7.2 WINDSHIELD PROJECTED 49
7.2.1 ASIA-PACIFIC 51
7.2.2 NORTH AMERICA 52
7.2.3 EUROPE 53
7.2.4 ROW 54
7.3 COMBINER PROJECTED 55
7.3.1 ASIA-PACIFIC 57
7.3.2 NORTH AMERICA 58
7.3.3 EUROPE 59
7.3.4 ROW 60

8 AUTOMOTIVE HEAD UP DISPLAY MARKET, BY APPLICATION 61

8.1 INTRODUCTION 62
8.2 PREMIUM CAR HUD MARKET 64
8.2.1 ASIA-PACIFIC 66
8.2.2 NORTH AMERICA 67
8.2.3 EUROPE 68
8.2.4 ROW 69
8.3 LUXURY CAR HUD MARKET 69
8.3.1 ASIA-PACIFIC 71
8.3.2 NORTH AMERICA 72
8.3.3 EUROPE 73
8.3.4 ROW 74
8.4 MID SEGMENT CAR HUD MARKET 74
8.4.1 ASIA-PACIFIC 76
8.4.2 NORTH AMERICA 77
8.4.3 EUROPE 78
8.4.4 ROW 79

9 AUTOMOTIVE HEAD UP DISPLAY MARKET, BY REGION 81

9.1 INTRODUCTION 82
9.2 ASIA-PACIFIC 83
9.3 NORTH AMERICA 88
9.4 EUROPE 91
9.5 ROW 96

10 COMPETITIVE LANDSCAPE 99

10.1 MARKET RANKING: AUTOMOTIVE HEAD UP DISPLAY 100
10.2 AGREEMENTS/JOINT VENTURES/SUPPLY CONTRACTS/PARTNERSHIPS & OTHERS 102
10.3 EXPANSIONS 102
10.4 NEW PRODUCT LAUNCHES/DEVELOPMENT 103
10.5 MERGERS & ACQUISITION 104

11 COMPANY PROFILES 105

(Company at a Glance, Business Overview, Products Offered, Key Strategy, Recent Developments, SWOT Analysis & MNM View)*
11.1 INTRODUCTION 105
11.2 DENSO CORPORATION 106
11.3 CONTINENTAL AG 109
11.4 NIPPON SEIKI CO., LTD 112
11.5 DELPHI AUTOMOTIVE PLC 115
11.6 VISTEON CORPORATION 118
11.7 ROBERT BOSCH GMBH 121
11.8 MICROVISION INC. 123
11.9 BMW AG 124
11.10 GENERAL MOTORS COMPANY 126
11.11 YAZAKI CORPORATION 128
11.12 PANASONIC CORPORATION 130
*Details on company at a glance, recent financials, Products offered, strategies & insights, & recent developments might not be captured in case of unlisted companies.

12 APPENDIX 132

12.1 INSIGHTS OF INDUSTRY EXPERTS 132
12.2 DISCUSSION GUIDE 133
12.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 134
12.4 RELATED REPORTS 136
12.5 AVAILABLE CUSTOMIZATIONS 137
12.5.1 COMPANY INFORMATION 137

LIST OF TABLES

TABLE 1 AUTOMOTIVE HEAD UP DISPLAY MARKET, BY TYPE, 2014-2021 (THOUSAND UNITS) 48
TABLE 2 AUTOMOTIVE HEAD UP DISPLAY MARKET, BY TYPE, 2014-2021 (USD MILLION) 49
TABLE 3 AUTOMOTIVE WINDSHIELD PROJECTED HUD MARKET SIZE, BY REGION,
2014-2021 (THOUSAND UNITS) 50
TABLE 4 AUTOMOTIVE WINDSHIELD PROJECTED HUD MARKET SIZE, BY REGION,
2014-2021 (USD MILLION) 51
TABLE 5 ASIA-PACIFIC: AUTOMOTIVE WINDSHIELD PROJECTED HUD MARKET SIZE,
BY COUNTRY, 2014-2021 (THOUSAND UNITS) 51
TABLE 6 ASIA-PACIFIC: AUTOMOTIVE WINDSHIELD PROJECTED HUD MARKET SIZE,
BY COUNTRY, 2014-2021 (USD MILLION) 52
TABLE 7 NORTH AMERICA: AUTOMOTIVE WINDSHIELD PROJECTED HUD MARKET SIZE,
BY COUNTRY, 2014-2021 (THOUSAND UNITS) 52
TABLE 8 NORTH AMERICA: AUTOMOTIVE WINDSHIELD PROJECTED HUD MARKET SIZE,
BY COUNTRY, 2014-2021 (USD MILLION) 53
TABLE 9 EUROPE: AUTOMOTIVE WINDSHIELD PROJECTED HUD MARKET SIZE, BY COUNTRY, 2014-2021 (THOUSAND UNITS) 53
TABLE 10 EUROPE: AUTOMOTIVE WINDSHIELD PROJECTED HUD MARKET SIZE, BY COUNTRY, 2014-2021 (USD MILLION) 54
TABLE 11 ROW: AUTOMOTIVE WINDSHIELD PROJECTED HUD MARKET SIZE, BY COUNTRY, 2014-2021 (THOUSAND UNITS) 54
TABLE 12 ROW: AUTOMOTIVE WINDSHIELD PROJECTED HUD MARKET SIZE, BY COUNTRY, 2014-2021 (USD MILLION) 55
TABLE 13 AUTOMOTIVE COMBINER PROJECTED HUD MARKET SIZE, BY REGION,
2014-2021 (THOUSAND UNITS) 55
TABLE 14 AUTOMOTIVE COMBINER PROJECTED HUD MARKET SIZE, BY REGION,
2014-2021 (USD MILLION) 56
TABLE 15 ASIA-PACIFIC: AUTOMOTIVE COMBINER PROJECTED HUD MARKET SIZE,
BY COUNTRY, 2014-2021 (THOUSAND UNITS) 57
TABLE 16 ASIA-PACIFIC: AUTOMOTIVE COMBINER PROJECTED HUD MARKET SIZE,
BY COUNTRY, 2014-2021 (USD MILLION) 57
TABLE 17 NORTH AMERICA: AUTOMOTIVE COMBINER PROJECTED HUD MARKET SIZE,
BY COUNTRY, 2014-2021 (THOUSAND UNITS) 58
TABLE 18 NORTH AMERICA: AUTOMOTIVE COMBINER PROJECTED HUD MARKET SIZE,
BY COUNTRY, 2014-2021 (USD MILLION) 58
TABLE 19 EUROPE: AUTOMOTIVE COMBINER PROJECTED HUD MARKET SIZE, BY COUNTRY, 2014-2021 (THOUSAND UNITS) 59
TABLE 20 EUROPE: AUTOMOTIVE COMBINER PROJECTED HUD MARKET SIZE, BY COUNTRY, 2014-2021 (USD MILLION) 59
TABLE 21 ROW: AUTOMOTIVE COMBINER PROJECTED HUD MARKET SIZE, BY COUNTRY,
2014-2021 (THOUSAND UNITS) 60
TABLE 22 ROW: AUTOMOTIVE COMBINER PROJECTED HUD MARKET SIZE, BY COUNTRY,
2014-2021 (USD MILLION) 60
TABLE 23 AUTOMOTIVE HUD MARKET SIZE, BY APPLICATION, 2014–2021 (THOUSAND UNITS) 62
TABLE 24 AUTOMOTIVE HUD MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION) 63
TABLE 25 PREMIUM CAR HUD MARKET SIZE, BY REGION, 2014–2021 (THOUSAND UNITS) 64
TABLE 26 PREMIUM CAR HUD MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 65
TABLE 27 ASIA-PACIFIC: PREMIUM CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (THOUSAND UNITS) 66
TABLE 28 ASIA-PACIFIC: PREMIUM CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 66
TABLE 29 NORTH AMERICA: PREMIUM CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (THOUSAND UNITS) 67
TABLE 30 NORTH AMERICA: PREMIUM CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 67
TABLE 31 EUROPE: PREMIUM CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (THOUSAND UNITS) 68
TABLE 32 EUROPE: PREMIUM CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 68
TABLE 33 ROW: PREMIUM CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (THOUSAND UNITS) 69
TABLE 34 ROW: PREMIUM CAR HUD MARKET SIZE, BY COUNTRY, 2014–2021 (USD MILLION) 69
TABLE 35 LUXURY CAR HUD MARKET SIZE, BY REGION, 2014–2021 (THOUSAND UNITS) 70
TABLE 36 LUXURY CAR HUD MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 71
TABLE 37 ASIA-PACIFIC: LUXURY CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (THOUSAND UNITS) 71
TABLE 38 ASIA-PACIFIC: LUXURY CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 72
TABLE 39 NORTH AMERICA: LUXURY CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (THOUSAND UNITS) 72
TABLE 40 NORTH AMERICA: LUXURY CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 73
TABLE 41 EUROPE: LUXURY CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (THOUSAND UNITS) 73
TABLE 42 EUROPE: LUXURY CAR HUD MARKET SIZE, BY COUNTRY, 2014–2021 (USD MILLION) 73
TABLE 43 ROW: LUXURY CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (THOUSAND UNITS) 74
TABLE 44 ROW: LUXURY CAR HUD MARKET SIZE, BY COUNTRY, 2014–2021 (USD MILLION) 74
TABLE 45 MID SEGMENT CAR HUD MARKET SIZE, BY REGION, 2014–2021 (THOUSAND UNITS) 75
TABLE 46 MID SEGMENT CAR HUD MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 76
TABLE 47 ASIA-PACIFIC: MID SEGMENT CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (THOUSAND UNITS) 76
TABLE 48 ASIA-PACIFIC: MID SEGMENT CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 77
TABLE 49 NORTH AMERICA: MID SEGMENT CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (THOUSAND UNITS) 77
TABLE 50 NORTH AMERICA: MID SEGMENT CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 78
TABLE 51 EUROPE: MID SEGMENT CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (THOUSAND UNITS) 78
TABLE 52 EUROPE: MID SEGMENT CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 79
TABLE 53 ROW: MID SEGMENT CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (THOUSAND UNITS) 79
TABLE 54 ROW: MID SEGMENT CAR HUD MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 80
TABLE 55 AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY REGION,
2014–2021 (THOUSAND UNITS) 82
TABLE 56 AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 83
TABLE 57 ASIA-PACIFIC: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY COUNTRY,
2014–2021 (THOUSAND UNITS) 84
TABLE 58 ASIA-PACIFIC: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 85
TABLE 59 CHINA: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION,
2014–2021 (THOUSAND UNITS) 85
TABLE 60 CHINA: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION) 86
TABLE 61 JAPAN: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION,
2014–2021 (THOUSAND UNITS) 86
TABLE 62 JAPAN: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION) 86
TABLE 63 SOUTH KOREA: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION, 2014–2021 (THOUSAND UNITS) 87
TABLE 64 SOUTH KOREA: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION) 87
TABLE 65 INDIA: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION,
2014–2021 (THOUSAND UNITS) 88
TABLE 66 INDIA: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION) 88
TABLE 67 NORTH AMERICA: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY COUNTRY, 2014–2021 (THOUSAND UNITS) 89
TABLE 68 NORTH AMERICA: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY COUNTRY, 2014–2021 (USD MILLION) 90
TABLE 69 U.S.: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION,
2014–2021 (THOUSAND UNITS) 90
TABLE 70 U.S.: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION) 90
TABLE 71 CANADA: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION,
2014–2021 (THOUSAND UNITS) 91
TABLE 72 CANADA: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION) 91
TABLE 73 EUROPE: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY COUNTRY,
2014–2021 (THOUSAND UNITS) 93
TABLE 74 EUROPE: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 93
TABLE 75 GERMANY: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION,
2014–2021 (THOUSAND UNITS) 93
TABLE 76 GERMANY: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION) 94
TABLE 77 U.K.: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION,
2014–2021 (THOUSAND UNITS) 94
TABLE 78 U.K.: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION) 95
TABLE 79 FRANCE: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION,
2014–2021 (THOUSAND UNITS) 95
TABLE 80 FRANCE: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION) 95
TABLE 81 ROW: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY COUNTRY,
2014–2021 (THOUSAND UNITS) 96
TABLE 82 ROW: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 96
TABLE 83 SOUTH AFRICA: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION, 2014–2021 (THOUSAND UNITS) 97
TABLE 84 SOUTH AFRICA: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION) 97
TABLE 85 RUSSIA: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION,
2014–2021 (THOUSAND UNITS) 97
TABLE 86 RUSSIA: AUTOMOTIVE HEAD UP DISPLAY MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION) 98
TABLE 87 AGREEMENTS/JOINT VENTURES/SUPPLY CONTRACTS/PARTNERSHIPS, 2014–2016 102
TABLE 88 EXPANSIONS, 2012-2014 102
TABLE 89 NEW PRODUCT LAUNCHES/DEVELOPMENT, 2012-2016 103
TABLE 90 MERGERS & ACQUISITION, 2013-2016 104

LIST OF FIGURES

FIGURE 1 AUTOMOTIVE HEAD UP DISPLAY : MARKETS SEGMENTATION 15
FIGURE 2 RESEARCH DESIGN 17
FIGURE 3 RESEARCH METHODOLOGY 18
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 20
FIGURE 5 GROSS DOMESTIC PRODUCT (GDP) VS. TOTAL VEHICLE SALES 22
FIGURE 6 URBANIZATION VS. PASSENGER CAR PER 1,000 PEOPLE 23
FIGURE 7 ROAD NETWORK ANALYSIS 24
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM UP APPROACH 25
FIGURE 9 NORTH AMERICA TO ACCOUNT FOR THE LARGEST SHARE, BY VALUE, IN THE AUTOMOTIVE HUD MARKET, 2021 (USD MILLION) 29
FIGURE 10 AUTOMOTIVE HUD MARKET, BY APPLICATION, IN TERMS OF VALUE 2016 VS. 2021 29
FIGURE 11 COMBINER PROJECTED HUD TYPE IS EXPECTED TO GROW AT THE HIGHEST
CAGR FROM 2016 TO 2021 30
FIGURE 12 CHINA IS PROJECTED TO GROW AT THE HIGHEST CAGR FOR THE AUTOMOTIVE HEAD UP DISPLAY MARKET FROM 2016 TO 2020 30
FIGURE 13 U.S. LUXURY CAR SEGMENT WILL HAVE LARGEST MARKET SHARE IN THE U.S. AUTOMOTIVE HEAD UP DISPLAY MARKET IN 2021 31
FIGURE 14 AUTOMOTIVE HEAD UP DISPLAY MARKET TO GROW AT A CAGR OF 21.67%
FROM 2016 TO 2021 32
FIGURE 15 ASIA-PACIFIC PROJECTED TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 33
FIGURE 16 LUXURY CAR SEGMENT TO DOMINATE THE AUTOMOTIVE HEAD UP DISPLAY MARKET OWING TO HIGH SALES OF LUXURY CARS 34
FIGURE 17 COMBINER PROJECTED HUD MARKET TO REGISTER THE HIGHEST CAGR FROM 2016 TO 2021 34
FIGURE 18 TECHNOLOGY EVOLUTION OF HEAD UP DISPLAY 35
FIGURE 19 AUTOMOTIVE HEAD UP DISPLAY MARKET, BY APPLICATION 39
FIGURE 20 HIGHER SPACE REQUIREMENT FOR AUGMENTED REALITY HUD IS MAJOR CHALLENGE FOR THE AUTOMOTIVE HEAD UP DISPLAY MARKET 40
FIGURE 21 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING THE MANUFACTURING AND ASSEMBLY PHASES 43
FIGURE 22 COMBINER PROJECTED HUD IS PROJECTED TO GROW AT THE FASTEST CAGR
FROM 2016 TO 2021 49
FIGURE 23 NORTH AMERICA IS ESTIMATED TO HAVE THE LARGEST SIZE IN 2016 50
FIGURE 24 EUROPE IS ESTIMATED TO DOMINATE THE AUTOMOTIVE COMBINER PROJECTED HUD MARKET IN 2016 56
FIGURE 25 LUXURY CAR SEGMENT ESTIMATED TO HOLD THE LARGEST SIZE IN 2015 63
FIGURE 26 PREMIUM CAR HUD MARKET GROWTH, 2016–2021 65
FIGURE 27 NORTH AMERICA PROJECTED TO GROW AT THE HIGHEST CAGR
FROM 2016 TO 2021 70
FIGURE 28 EUROPE PROJECTED TO BE THE LARGEST MARKET FOR MID SEGMENT CAR HUD
BY 2021 75
FIGURE 29 CHINA TO BE THE FASTEST-GROWING MARKET FOR AUTOMOTIVE HEAD UP DISPLAYS DURING THE FORECAST PERIOD 82
FIGURE 30 CHINA ESTIMATED TO LEAD THE ASIA-PACIFIC AUTOMOTIVE HEAD UP DISPLAY MARKET 84
FIGURE 31 U.S. AUTOMOTIVE HEAD UP DISPLAY MARKET PROJECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 89
FIGURE 32 GERMANY TO DOMINATE THE EUROPEAN AUTOMOTIVE HEAD UP DISPLAY MARKET 92
FIGURE 33 COMPANIES HAVE ADOPTED NEW PRODUCT DEVELOPMENT AS THE KEY GROWTH STRATEGY DURING 2011 AND 2016 99
FIGURE 34 AUTOMOTIVE HEAD UP DISPLAY MARKET, 2015 100
FIGURE 35 MARKET EVALUATION FRAME WORK FOR PERIOD FROM 2014 TO 2016 100
FIGURE 36 BATTLE FOR MARKET SHARE: AGREEMENTS, PARTNERSHIPS, COLLABORATIONS,
& JOINT VENTURES WERE THE KEY STRATEGIES 101
FIGURE 37 REGION-WISE REVENUE MIX OF FIVE MARKET PLAYERS 105
FIGURE 38 DENSO CORPORATION: COMPANY SNAPSHOT 106
FIGURE 39 CONTINENTAL AG: COMPANY SNAPSHOT 109
FIGURE 40 NIPPON SEIKI CO., LTD: COMPANY SNAPSHOT 112
FIGURE 41 DELPHI AUTOMOTIVE PLC: COMPANY SNAPSHOT 115
FIGURE 42 VISTEON CORPORATION: COMPANY SNAPSHOT 118
FIGURE 43 ROBERT BOSCH GMBH: COMPANY SNAPSHOT 121
FIGURE 44 MICROVISION INC: COMPANY SNAPSHOT 123
FIGURE 45 BMW AG: COMPANY SNAPSHOT 124
FIGURE 46 GENERAL MOTORS COMPANY: COMPANY SNAPSHOT 126
FIGURE 47 YAZAKI CORPORATION: COMPANY SNAPSHOT 128
FIGURE 48 PANASONIC CORPORATION: COMPANY SNAPSHOT 130
FIGURE 49 MARKETSANDMARKETS KNOWLEDGE STORE SNAPSHOT 134
FIGURE 50 MARKETSANDMARKETS KNOWLEDGE STORE: AUTOMOTIVE & TRANSPORTATION INDUSTRY SNAPSHOT 135

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