Smart Mirror Market by Application (Automotive, Hospitality & Retail), Automotive Smart Mirror (Type and Functionality), Hospitality & Retail Smart Mirror (Component, Technology, and Augmented Reality), and Region - Global Forecast to 2023

Table of Contents

1 INTRODUCTION 15

1.1 STUDY OBJECTIVES 15
1.2 DEFINITION 15
1.3 STUDY SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 GEOGRAPHIC SCOPE 16
1.4 YEARS CONSIDERED 17
1.5 CURRENCY 17
1.6 PACKAGE SIZE 17
1.7 LIMITATIONS 17
1.8 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19

2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Secondary sources 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 21
2.1.2.2 Key industry insights 21
2.1.2.3 Breakdown of primaries 22
2.2 MARKET SIZE ESTIMATION 22
2.2.1 BOTTOM-UP APPROACH 23
2.2.2 TOP-DOWN APPROACH 24
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 25
2.4 ASSUMPTIONS 26

3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 32

4.1 ATTRACTIVE OPPORTUNITIES IN SMART MIRROR MARKET 32
4.2 AUTOMOTIVE SMART MIRROR MARKET, BY FUNCTIONALITY TYPE 32
4.3 AUTOMOTIVE SMART MIRROR MARKET IN EUROPE, BY TYPE AND COUNTRY (2018) 33
4.4 AUTOMOTIVE SMART MIRROR MARKET, BY GEOGRAPHY 33

5 MARKET OVERVIEW 34

5.1 INTRODUCTION 34
5.2 MARKET DYNAMICS 34
5.2.1 DRIVERS 35
5.2.1.1 Increasing demand for smart mirrors in automotive industry 35
5.2.1.2 Transition from traditional stores to digital stores in retail industry 35
5.2.1.3 Presence of large number of start-ups in smart mirror market 36
5.2.1.4 New and innovative features of smart mirrors 36
5.2.2 RESTRAINTS 36
5.2.2.1 Security of confidential and personal data 36
5.2.3 OPPORTUNITIES 37
5.2.3.1 Growing smart home market 37
5.2.3.2 Untapped market in APAC 37
5.2.4 CHALLENGES 37
5.2.4.1 High costs and lack of awareness 37

6 INDUSTRY TRENDS 38

6.1 INTRODUCTION 38
6.2 VALUE CHAIN ANALYSIS 38
6.2.1 RESEARCH & PRODUCT DEVELOPMENT 39
6.2.2 ORIGINAL EQUIPMENT MANUFACTURERS 39
6.2.3 KEY TECHNOLOGY PROVIDERS & SYSTEM INTEGRATORS 39
6.2.4 DISTRIBUTORS & MARKETING TEAMS 39
6.2.5 END-USERS 39
6.3 KEY INDUSTRY TRENDS 40
6.3.1 INTEGRATION OF DIGITAL EXPERIENCES IN RETAIL STORES 40
6.3.2 COLLECTION & ANALYSIS OF CUSTOMER DATA 41
6.3.3 CONTENT MANAGEMENT WITH SMART MIRRORS 41

7 SMART MIRROR MARKET, BY APPLICATION 42

7.1 INTRODUCTION 43
7.2 AUTOMOTIVE 44
7.3 HOSPITALITY & RETAIL 45
7.4 OTHERS 45

8 AUTOMOTIVE SMART MIRROR MARKET, BY TYPE 47

8.1 INTRODUCTION 48
8.2 INTERIOR MIRRORS 49
8.3 EXTERIOR MIRRORS 50

9 AUTOMOTIVE SMART MIRROR MARKET, BY FUNCTIONALITY 51

9.1 INTRODUCTION 52
9.2 CONNECTED 53
9.3 NON-CONNECTED 54
 

10 SMART MIRROR MARKET FOR HOSPITALITY & RETAIL AND OTHERS,

BY COMPONENT 55
10.1 INTRODUCTION 56
10.2 HARDWARE 57
10.2.1 SENSORS 61
10.2.1.1 Temperature sensors 61
10.2.1.2 Light sensors 61
10.2.1.3 Humidity sensors 61
10.2.2 DISPLAYS 61
10.2.3 CAMERAS 62
10.2.4 AUDIO SYSTEMS 62
10.2.5 CONNECTIVITY COMPONENTS 62
10.3 SOFTWARE 62
10.4 SERVICES 62

11 SMART MIRROR MARKET FOR HOSPITALITY & RETAIL, BY AUGMENTED REALITY FEATURE 63

11.1 INTRODUCTION 64
11.2 AR SMART MIRROR 64
11.3 NON-AR SMART MIRROR 65

12 SMART MIRROR MARKET FOR HOSPITALITY & RETAIL, BY TECHNOLOGY 66

12.1 INTRODUCTION 67
12.2 SELF-DIMMING TECHNOLOGY 67
12.3 OTHERS 68

13 SMART MIRROR MARKET, BY GEOGRAPHY 71

13.1 INTRODUCTION 72
13.2 AMERICAS 75
13.2.1 NORTH AMERICA 77
13.2.1.1 US 78
13.2.2 REST OF NORTH AMERICA 79
13.2.2.1 Canada 79
13.2.2.2 Mexico 80
13.2.3 SOUTH AMERICA 80
13.3 EUROPE 81
13.3.1 GERMANY 84
13.3.2 UK 85
13.3.3 FRANCE 86
13.3.4 ITALY 87
13.3.5 REST OF EUROPE 88
13.4 APAC 89
13.4.1 CHINA 92
13.4.2 JAPAN 93
13.4.3 SOUTH KOREA 94
13.4.4 REST OF APAC 95
13.5 REST OF THE WORLD 96
13.5.1 MIDDLE EAST 97
13.5.2 AFRICA 98

14 COMPETITIVE LANDSCAPE 99

14.1 INTRODUCTION 99
14.2 RANKING OF TOP MARKET PLAYERS IN SMART MIRROR MARKET, 2017 101
14.3 COMPETITIVE SCENARIO & TRENDS 102
14.3.1 PRODUCT LAUNCHES & DEVELOPMENTS, 2016–2017 103
14.3.2 PARTNERSHIPS, CONTRACTS, AGREEMENTS, COLLABORATIONS,
& EXPANSIONS, 2015–2017 104
14.3.3 MERGERS & ACQUISITIONS, 2017 104

15 COMPANY PROFILES 105

(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
15.1 KEY PLAYERS 105
15.1.1 GENTEX 105
15.1.2 MAGNA 108
15.1.3 ELECTRIC MIRROR 111
15.1.4 SÉURA 114
15.1.5 MURAKAMI KAIMEIDO 116
15.1.6 FICOSA 118
15.1.7 ALKE 121
15.1.8 AD NOTAM 123
15.1.9 DENSION 125
15.1.10 KEONN 127
15.2 OTHER IMPORTANT PLAYERS 129
15.2.1 MIRROCOOL 129
15.2.2 SEYMOURPOWELL 129
15.2.3 MEMOMI 129
15.2.4 PERSEUS MIRRORS 129
15.2.5 ACTIMIRROR 130
15.3 START-UP ECOSYSTEM 130
15.3.1 GLANCE DISPLAYS 130
15.3.2 DIRROR 130
15.3.3 OAK LABS 130
15.3.4 SMARTSPOT 131
15.3.5 MYRA MIRRORS 131
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View might not be captured in case of unlisted companies.
16 APPENDIX 132

LIST OF TABLES

TABLE 1 SMART MIRROR MARKET, BY APPLICATION, 2015–2023 (USD MILLION) 44
TABLE 2 AUTOMOTIVE SMART MIRROR MARKET, BY TYPE, 2015–2023 (USD MILLION) 48
TABLE 3 AUTOMOTIVE SMART MIRROR MARKET FOR INTERIOR MIRRORS, BY REGION, 2015–2023 (USD MILLION) 49
TABLE 4 AUTOMOTIVE SMART MIRROR MARKET FOR EXTERIOR MIRRORS, BY REGION, 2015–2023 (USD MILLION) 50
TABLE 5 AUTOMOTIVE SMART MIRROR MARKET, BY FUNCTIONALITY,
2015–2023 (USD MILLION) 53
TABLE 6 AUTOMOTIVE SMART MIRROR MARKET FOR CONNECTED FUNCTIONALITY,
BY REGION, 2015–2023 (USD MILLION) 53
TABLE 7 AUTOMOTIVE SMART MIRROR MARKET FOR NON-CONNECTED FUNCTIONALITY,
BY REGION, 2015–2023 (USD MILLION) 54
TABLE 8 SMART MIRROR MARKET FOR HOSPITALITY AND RETAIL, BY COMPONENT,
2015–2023 (USD MILLION) 56
TABLE 9 SMART MIRROR MARKET FOR OTHERS APPLICATION, BY COMPONENT,
2015–2023 (USD MILLION) 57
TABLE 10 HOSPITALITY AND RETAIL SMART MIRROR MARKET FOR HARDWARE,
BY TYPE, 2015–2023 (USD MILLION) 59
TABLE 11 HOSPITALITY AND RETAIL SMART MIRROR MARKET, BY REGION,
2015–2023 (USD MILLION) 60
TABLE 12 OTHERS SMART MIRROR MARKET FOR HARDWARE, BY TYPE,
2015–2023 (USD MILLION) 60
TABLE 13 OTHERS SMART MIRROR MARKET, BY REGION, 2015–2023 (USD MILLION) 60
TABLE 14 HOSPITALITY AND RETAIL MARKET, BY AR FEATURE, 2015–2023 (USD MILLION) 64
TABLE 15 HOSPITALITY AND RETAIL MARKET FOR SELF-DIMMING TECHNOLOGY,
BY REGION, 2015–2023 (USD MILLION) 68
TABLE 16 HOSPITALITY AND RETAIL MARKET FOR OTHER TECHNOLOGIES,
BY REGION, 2015–2023 (USD MILLION) 68
TABLE 17 HOSPITALITY AND RETAIL SMART MIRROR MARKET IN AMERICAS,
BY TECHNOLOGY, 2015–2023 (USD MILLION) 69
TABLE 18 HOSPITALITY AND RETAIL SMART MIRROR MARKET IN EUROPE, BY TECHNOLOGY, 2015–2023 (USD MILLION) 69
TABLE 19 HOSPITALITY AND RETAIL SMART MIRROR MARKET IN APAC, BY TECHNOLOGY, 2015–2023 (USD MILLION) 69
TABLE 20 HOSPITALITY AND RETAIL SMART MIRROR MARKET IN ROW, BY TECHNOLOGY, 2015–2023 (USD MILLION) 70
TABLE 21 AUTOMOTIVE SMART MIRROR MARKET, BY REGION, 2015–2023 (USD MILLION) 74
TABLE 22 AUTOMOTIVE SMART MIRROR MARKET IN AMERICAS, BY TYPE,
2015–2023 (USD MILLION) 76
TABLE 23 AUTOMOTIVE SMART MIRROR MARKET IN AMERICAS, BY REGION,
2015–2023 (USD MILLION) 76
TABLE 24 AUTOMOTIVE SMART MIRROR MARKET IN AMERICAS, BY FUNCTIONALITY TYPE, 2015–2023 (USD MILLION) 76
TABLE 25 AUTOMOTIVE SMART MIRROR MARKET IN NORTH AMERICA, BY TYPE,
2015–2023 (USD MILLION) 77
TABLE 26 AUTOMOTIVE SMART MIRROR MARKET IN NORTH AMERICA, BY FUNCTIONALITY TYPE, 2015–2023 (USD MILLION) 78
TABLE 27 AUTOMOTIVE SMART MIRROR MARKET IN NORTH AMERICA, BY COUNTRY,
2015–2023 (USD MILLION) 78
TABLE 28 AUTOMOTIVE SMART MIRROR MARKET IN US, BY TYPE,
2015–2023 (USD MILLION) 79
TABLE 29 AUTOMOTIVE SMART MIRROR MARKET IN US, BY FUNCTIONALITY TYPE,
2015–2023 (USD MILLION) 79
TABLE 30 AUTOMOTIVE SMART MIRROR MARKET IN REST OF NORTH AMERICA,
BY TYPE, 2015–2023 (USD MILLION) 80
TABLE 31 AUTOMOTIVE SMART MIRROR MARKET IN REST OF NORTH AMERICA,
BY FUNCTIONALITY TYPE, 2015–2023 (USD MILLION) 80
TABLE 32 AUTOMOTIVE SMART MIRROR MARKET IN SOUTH AMERICA, BY TYPE,
2015–2023 (USD MILLION) 81
TABLE 33 AUTOMOTIVE SMART MIRROR MARKET IN SOUTH AMERICA, BY FUNCTIONALITY TYPE, 2015–2023 (USD MILLION) 81
TABLE 34 AUTOMOTIVE SMART MIRROR MARKET IN EUROPE, BY TYPE,
2015–2023 (USD MILLION) 83
TABLE 35 AUTOMOTIVE SMART MIRROR MARKET IN EUROPE, BY FUNCTIONALITY TYPE, 2015–2023 (USD MILLION) 83
TABLE 36 AUTOMOTIVE SMART MIRROR MARKET IN EUROPE, BY COUNTRY,
2015–2023 (USD MILLION) 84
TABLE 37 AUTOMOTIVE SMART MIRROR MARKET IN GERMANY, BY TYPE,
2015–2023 (USD MILLION) 85
TABLE 38 AUTOMOTIVE SMART MIRROR MARKET IN GERMANY, BY FUNCTIONALITY TYPE, 2015–2023 (USD MILLION) 85
TABLE 39 AUTOMOTIVE SMART MIRROR MARKET IN UK, BY TYPE,
2015–2023 (USD MILLION) 85
TABLE 40 AUTOMOTIVE SMART MIRROR MARKET IN UK, BY FUNCTIONALITY TYPE,
2015–2023 (USD MILLION) 86
TABLE 41 AUTOMOTIVE SMART MIRROR MARKET IN FRANCE, BY TYPE,
2015–2023 (USD MILLION) 86
TABLE 42 AUTOMOTIVE SMART MIRROR MARKET IN FRANCE, BY FUNCTIONALITY TYPE, 2015–2023 (USD MILLION) 87
TABLE 43 AUTOMOTIVE SMART MIRROR MARKET IN ITALY, BY TYPE,
2015–2023 (USD MILLION) 87
TABLE 44 AUTOMOTIVE SMART MIRROR MARKET IN ITALY, BY FUNCTIONALITY TYPE,
2015–2023 (USD MILLION) 87
TABLE 45 AUTOMOTIVE SMART MIRROR MARKET IN REST OF EUROPE, BY TYPE,
2015–2023 (USD MILLION) 88
TABLE 46 AUTOMOTIVE SMART MIRROR MARKET IN REST OF EUROPE, BY FUNCTIONALITY TYPE, 2015–2023 (USD MILLION) 88
TABLE 47 AUTOMOTIVE SMART MIRROR MARKET IN APAC, BY TYPE,
2015–2023 (USD MILLION) 91
TABLE 48 AUTOMOTIVE SMART MIRROR MARKET IN APAC, BY FUNCTIONALITY TYPE,
2015–2023 (USD MILLION) 91
TABLE 49 AUTOMOTIVE SMART MIRROR MARKET IN APAC, BY COUNTRY,
2015–2023 (USD MILLION) 92
TABLE 50 AUTOMOTIVE SMART MIRROR MARKET IN CHINA, BY TYPE,
2015–2023 (USD MILLION) 92
TABLE 51 AUTOMOTIVE SMART MIRROR MARKET IN CHINA, BY FUNCTIONALITY TYPE,
2015–2023 (USD MILLION) 93
TABLE 52 AUTOMOTIVE SMART MIRROR MARKET IN JAPAN, BY TYPE,
2015–2023 (USD MILLION) 93
TABLE 53 AUTOMOTIVE SMART MIRROR MARKET IN JAPAN, BY FUNCTIONALITY TYPE,
2015–2023 (USD MILLION) 94
TABLE 54 AUTOMOTIVE SMART MIRROR MARKET IN SOUTH KOREA, BY TYPE,
2015–2023 (USD MILLION) 94
TABLE 55 AUTOMOTIVE SMART MIRROR MARKET IN SOUTH KOREA, BY FUNCTIONALITY TYPE, 2015–2023 (USD MILLION) 95
TABLE 56 AUTOMOTIVE SMART MIRROR MARKET IN REST OF APAC, BY TYPE,
2015–2023 (USD MILLION) 95
TABLE 57 AUTOMOTIVE SMART MIRROR MARKET IN REST OF APAC, BY FUNCTIONALITY, 2015–2023 (USD MILLION) 96
TABLE 58 AUTOMOTIVE SMART MIRROR MARKET IN ROW, BY TYPE,
2015–2023 (USD MILLION) 96
TABLE 59 AUTOMOTIVE SMART MIRROR MARKET IN ROW, BY FUNCTIONALITY TYPE,
2015–2023 (USD MILLION) 96
TABLE 60 AUTOMOTIVE SMART MIRROR MARKET IN ROW, BY REGION,
2015–2023 (USD MILLION) 97
TABLE 61 AUTOMOTIVE SMART MIRROR MARKET IN MIDDLE EAST, BY TYPE,
2015–2023 (USD MILLION) 97
TABLE 62 AUTOMOTIVE SMART MIRROR MARKET IN MIDDLE EAST, BY FUNCTIONALITY TYPE, 2015–2023 (USD MILLION) 98
TABLE 63 AUTOMOTIVE SMART MIRROR MARKET IN AFRICA, BY TYPE,
2015–2023 (USD MILLION) 98
TABLE 64 AUTOMOTIVE SMART MIRROR MARKET IN AFRICA, BY FUNCTIONALITY TYPE, 2015–2023 (USD MILLION) 98
TABLE 65 RANKING OF TOP PLAYERS IN SMART MIRROR MARKET, 2017 101

LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 19
FIGURE 2 BOTTOM-UP APPROACH 23
FIGURE 3 TOP-DOWN APPROACH 24
FIGURE 4 DATA TRIANGULATION 25
FIGURE 5 HOSPITALITY AND RETAIL SMART MIRROR MARKET TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 28
FIGURE 6 INTERIOR MIRROR TO HOLD LARGER SIZE OF AUTOMOTIVE SMART MIRROR MARKET DURING FORECAST PERIOD 29
FIGURE 7 HARDWARE TO HOLD LARGEST SIZE OF HOSPITALITY AND RETAIL SMART MIRROR MARKET DURING FORECAST PERIOD 30
FIGURE 8 AUTOMOTIVE SMART MIRROR MARKET IN APAC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 31
FIGURE 9 INCREASING NEED FOR DRIVER SAFETY AND COMFORT IN AUTOMOTIVE INDUSTRY TO PROPEL GROWTH OF SMART MIRROR MARKET BETWEEN 2018 AND 2023 32
FIGURE 10 NON-CONNECTED SMART MIRRORS TO HOLD LARGER SHARE OF AUTOMOTIVE SMART MIRROR MARKET DURING FORECAST PERIOD 32
FIGURE 11 INTERIOR MIRRORS TO DOMINATE AUTOMOTIVE SMART MIRROR MARKET IN EUROPE BY 2018 33
FIGURE 12 NORTH AMERICA TO HOLD LARGEST SHARE OF AUTOMOTIVE SMART MIRROR MARKET BY 2018 33
FIGURE 13 INCREASING DEMAND FOR SMART MIRRORS IN AUTOMOTIVE INDUSTRY IS DRIVING THE SMART MIRROR MARKET 34
FIGURE 14 ANALYSIS OF SMART MIRROR VALUE CHAIN 38
FIGURE 15 INTEGRATION OF SMART MIRRORS FOR DIGITAL EXPERIENCES IN RETAIL STORES—LEADING TREND IN KEY MARKET PLAYERS 40
FIGURE 16 SMART MIRROR MARKET, BY APPLICATION 43
FIGURE 17 AUTOMOTIVE TO HOLD LARGEST SHARE OF SMART MIRROR MARKET DURING FORECAST PERIOD 43
FIGURE 18 SHIPMENT OF AUTOMOTIVE SMART MIRRORS, 2018 & 2023 (MILLION UNITS) 44
FIGURE 19 SMART MIRROR MARKET FOR AUTOMOTIVE, BY TYPE 48
FIGURE 20 EUROPE TO HOLD LARGEST SIZE OF AUTOMOTIVE SMART MIRROR MARKET FOR INTERIOR MIRRORS DURING FORECAST PERIOD 49
FIGURE 21 AUTOMOTIVE SMART MIRROR MARKET, BY FUNCTIONALITY 52
FIGURE 22 NON-CONNECTED FUNCTIONALITY TO HOLD LARGER SHARE OF AUTOMOTIVE SMART MIRROR MARKET DURING FORECAST PERIOD 52
FIGURE 23 AUTOMOTIVE SMART MIRROR MARKET FOR NON-CONNECTED FUNCTIONALITY IN APAC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 54
FIGURE 24 SMART MIRROR MARKET FOR HOSPITALITY & RETAIL AND OTHERS, BY COMPONENT 56
FIGURE 25 SMART MIRROR MARKET FOR HARDWARE, BY TYPE 58
FIGURE 26 DISPLAYS TO HOLD LARGEST SIZE OF HOSPITALITY AND RETAIL SMART MIRROR MARKET FOR HARDWARE DURING FORECAST PERIOD 58
FIGURE 27 AMERICAS TO HOLD LARGEST SIZE OF SMART MIRROR MARKET FOR HOSPITALITY AND RETAIL DURING FORECAST PERIOD 59
FIGURE 28 SMART MIRROR MARKET, BY AR FEATURE 64
FIGURE 29 SMART MIRROR MARKET FOR HOSPITALITY AND RETAIL, BY TECHNOLOGY 67
FIGURE 30 AMERICAS TO HOLD LARGEST SIZE OF HOSPITALITY AND RETAIL MARKET FOR SELF-DIMMING SMART MIRRORS BY 2023 67
FIGURE 31 SMART MIRROR MARKET, BY REGION 72
FIGURE 32 AUTOMOTIVE SMART MIRROR MARKET IN APAC TO GROW AT THE HIGHEST CAGR BETWEEN 2018 AND 2023 73
FIGURE 33 EUROPE TO HOLD LARGEST SHARE OF AUTOMOTIVE SMART MIRROR MARKET
BY 2023 73
FIGURE 34 SNAPSHOT OF SMART MIRROR MARKET IN AMERICAS 75
FIGURE 35 SNAPSHOT OF SMART MIRROR MARKET IN EUROPE 82
FIGURE 36 GERMANY TO HOLD LARGEST SIZE OF AUTOMOTIVE SMART MIRROR MARKET IN EUROPE BY 2023 83
FIGURE 37 SNAPSHOT OF SMART MIRROR MARKET IN APAC 90
FIGURE 38 CHINA TO HOLD LARGEST SHARE OF AUTOMOTIVE SMART MIRROR MARKET IN APAC DURING FORECAST PERIOD 91
FIGURE 39 TOP PLAYERS IN SMART MIRROR MARKET: IMPORTANT DEVELOPMENTS 100
FIGURE 40 MARKET EVALUATION FRAMEWORK: PRODUCT LAUNCHES AND DEVELOPMENTS FUELED GROWTH AND INNOVATION DURING 2015–2017 102
FIGURE 41 GENTEX: COMPANY SNAPSHOT 105
FIGURE 42 MAGNA: COMPANY SNAPSHOT 108
FIGURE 43 MURAKAMI KAIMEIDO: COMPANY SNAPSHOT 116

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