WATER SOLUBLE FILM PVA/PVOH FILM MARKET By Type [PVA/PVOH, XYLAN] & By
Application [Detergent, Agrochemical, Water Treatment Chemical, Dye, Food Packaging, Laundry Bags, Embroidery & Pharmaceutical] -GLOBAL FORECASTS TO
2020

Table of Contents

1 INTRODUCTION 14

1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED IN THE REPORT 15
1.4 CURRENCY & PRICING 16
1.5 PACKAGE SIZE 16
1.6 LIMITATIONS 16
1.7 STAKE HOLDERS 16

2 RESEARCH METHODOLOGY 17

2.1 RESEARCH DATA 19
2.1.1 KEY INSIGHTS 20
2.2 MARKET SIZE ESTIMATION 21
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 23
2.3.1 ASSUMPTIONS 24

3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 30

4.1 SIGNIFICANT OPPORTUNITIES FOR WATER SOLUBLE (PVA/PVOH) FILM 30
4.2 WATER SOLUBLE FILM MARKET: MAJOR REGIONS 30
4.3 GLOBAL WATER SOLUBLE FILM MARKET 2014 31
4.4 WATER SOLUBLE FILM MARKET ATTRACTIVENESS 31
4.5 WATER SOLUBLE FILM MARKET, BY KEY APPLICATIONS 32
4.6 WATER SOLUBLE FILM MARKET: REGIONAL SNAPSHOT 32
4.7 LIFE CYCLE ANALYSIS, BY REGION 33

5 MARKET OVERVIEW 34

5.1 INTRODUCTION 35
5.2 MARKET SEGMENTATION 35
5.2.1 BY TYPE 35
5.2.2 BY REGION 36
5.2.3 BY APPLICATION 36
5.3 MARKET DYNAMICS 37
5.3.1 DRIVERS 38
5.3.1.1 Low waste material 38
5.3.1.2 Stringent environment protection rules & regulations 38
5.3.1.3 Increased demand from the agriculture industry 38
5.3.2 RESTRAINTS 39
5.3.2.1 Expert handling and low market penetration 39
5.3.3 OPPORTUNITIES 39
5.3.3.1 Edible water soluble film 39
5.3.3.2 Nutraceutical product packaging 39

6 INDUSTRY TRENDS 40

6.1 INTRODUCTION 40
6.2 VALUE CHAIN ANALYSIS 40
6.2.1 RAW MATERIALS 41
6.2.2 MANUFACTURING 41
6.2.3 DISTRIBUTION NETWORK 41
6.2.4 END USER 41
6.3 PORTER’S FIVE FORCES ANALYSIS 41
6.3.1 THREAT OF NEW ENTRANTS 42
6.3.2 THREAT OF SUBSTITUTES 42
6.3.3 BARGAINING POWER OF SUPPLIERS 43
6.3.4 BARGAINING POWER OF BUYERS 43
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 43
6.4 STRATEGIC BENCHMARKING 44
6.4.1 EXPANSIONS 44
6.4.2 MERGERS & ACQUISITIONS 44

7 WATER SOLUBLE FILM MARKET, BY TYPE 45

7.1 INTRODUCTION 46
7.2 MARKET SIZE & PROJECTION 46
7.3 XYLAN 46
7.4 SODIUM CARBOXYMETHYL CELLULOSE 46
7.5 PVA/PVOH WATER SOLUBLE FILM 47
7.5.1 STRINGENT ENVIRONMENT PROTECTION LAWS & AWARENESS FOR GREEN PRODUCTS WILL BOOST THE WATER SOLUBLE FILM MARKET 47

8 AGRICULTURE FILM MARKET, BY APPLICATION 48

8.1 INTRODUCTION 49
8.2 INCREASING DEMAND FOR ECO-FRIENDLY PACKAGING & SAFE USAGE IS DRIVING THE WATER SOLUBLE FILM MARKET 50
8.3 DETERGENT PACKAGING 52
8.4 AGROCHEMICAL PACKAGING 54
8.5 WATER TREATMENT CHEMICAL PACKAGING 55
8.6 DYE PACKAGING 57
8.7 LAUNDRY BAGS 59
8.8 EMBROIDERY 60
8.9 FOOD PACKAGING 62
8.10 PHARMACEUTICAL 63

9 WATER SOLUBLE FILM MARKET, BY REGION 65

9.1 INTRODUCTION 66
9.2 NORTH AMERICA 69
9.2.1 U.S. 71
9.2.2 CANADA 73
9.2.3 MEXICO 75
9.3 WESTERN EUROPE 76
9.3.1 U.K. 78
9.3.2 GERMANY 79
9.3.3 FRANCE 80
9.3.4 SPAIN 82
9.3.5 ITALY 83
9.3.6 REST OF WESTERN EUROPE 84
9.4 ASIA-PACIFIC 86
9.4.1 CHINA 89
9.4.2 INDIA 90
9.4.3 JAPAN 91
9.4.4 REST OF ASIA-PACIFIC 92
9.5 SOUTH AMERICA 93
9.5.1 BRAZIL 95
9.5.2 ARGENTINA 96
9.5.3 REST OF SOUTH AMERICA 97
9.6 EASTERN EUROPE 98
9.6.1 RUSSIA 100
9.6.2 POLAND 101
9.7 MIDDLE EAST AND AFRICA 102

10 COMPETITIVE LANDSCAPE 104

10.1 OVERVIEW 105
10.2 EXPANSIONS, MERGERS & ACQUISITIONS & NEW PRODUCT LAUNCHES: THE MOST ADOPTED GROWTH STRATEGIES 106
10.3 MAXIMUM DEVELOPMENTS IN 2014 107
10.4 KURARAY CO.,LTD & AICELLO CORPORATION.: MOST ACTIVE PARTICIPANTS 108
10.5 COMPETITIVE SITUATION & TRENDS 109
10.5.1 EXPANSIONS 109
10.5.2 MERGERS & ACQUISITIONS 110
10.5.3 NEW PRODUCT DEVELOPMENTS 110
11 COMPANY PROFILES 111
(Overview, Financial*, Products & Services, Strategy, and Developments)
11.1 REGIONAL REVENUE MIX OF TOP MARKET PLAYERS 111
11.2 KURARAY CO. LTD 112
11.3 THE NIPPON SYNTHETIC CHEMICAL INDUSTRY CO. LTD 115
11.4 SEKISUI CHEMICAL CO., LTD 117
11.5 AICELLO CORPORATION 119
11.6 ARROW COATED PRODUCTS LTD. 121
11.7 CORTEC CORPORATION 123
11.8 CHANGZHOU WATER SOLUBLE CO. LTD 124
11.9 JIANGMEN PROUDLY CO. LTD. 125
11.10 AMC (UK) LTD 126
(Overview, Financial*, Products & Services, Strategy, and Developments)

12 APPENDIX 127

12.1 EXCERPTS FROM INDUSTRY EXPERTS 127
12.2 DISCUSSION GUIDE 128
12.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 130
12.4 AVAILABLE CUSTOMIZATIONS 131
12.5 RELATED REPORTS 132

LIST OF TABLES

TABLE 1 INCREASING DEMAND FOR FOOD IS PROPELLING THE GROWTH OF WATER SOLUBLE FILM MARKET 38
TABLE 2 INNOVATION IN WATER SOLUBLE FILM IS PAVING NEW GROWTH AVENUES IN THE MARKET 39
TABLE 3 PATENT DETAIL FOR WATER SOLUBLE FILM 46
TABLE 4 PVA/PVOH WATER SOLUBLE FILM MARKET SIZE, BY TYPE, 2013–2020 47
TABLE 5 WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 50
TABLE 6 WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION, 2013–2020 (MT) 51
TABLE 7 WATER SOLUBLE FILM MARKET SIZE IN DETERGENT PACKAGING, BY REGION, 2013–2020 ($MILLION) 52
TABLE 8 WATER SOLUBLE FILM MARKET SIZE IN DETERGENT PACKAGING, BY REGION, 2013–2020 (MT) 53
TABLE 9 WATER SOLUBLE FILM MARKET SIZE IN AGROCHEMICAL PACKAGING, BY REGION, 2013–2020 (MT) 54
TABLE 10 WATER SOLUBLE FILM MARKET SIZE IN AGROCHEMICAL PACKAGING, BY REGION, 2013–2020 ($MILLION) 55
TABLE 11 WATER SOLUBLE FILM MARKET SIZE IN WATER TREATMENT CHEMICAL PACKAGING, BY REGION, 2013–2020 ($MILLION) 56
TABLE 12 WATER SOLUBLE FILM MARKET SIZE IN WATER TREATMENT CHEMICAL PACKAGING, BY REGION, 2013–2020 (MT) 56
TABLE 13 WATER SOLUBLE FILM MARKET SIZE IN DYE PACKAGING, BY REGION,
2013–2020 (MT) 58
TABLE 14 WATER SOLUBLE FILM MARKET SIZE IN DYE PACKAGING, BY REGION,
2013–2020 ($MILLION) 58
TABLE 15 WATER SOLUBLE FILM MARKET SIZE IN LAUNDRY BAG, BY REGION,
2013–2020 (MT) 59
TABLE 16 WATER SOLUBLE FILM MARKET SIZE IN LAUNDRY BAG, BY REGION,
2013-2020 ($MILLION) 60
TABLE 17 WATER SOLUBLE FILM MARKET SIZE IN EMBROIDERY, BY REGION,
2013–2020 (METRIC TON) 61
TABLE 18 WATER SOLUBLE FILM MARKET SIZE IN EMBROIDERY, BY REGION,
2013–2020 ($MILLION) 61
TABLE 19 WATER SOLUBLE FILM MARKET SIZE IN FOOD PACKAGING, BY REGION,
2013–2020 (MT) 62
TABLE 20 WATER SOLUBLE FILM MARKET SIZE IN FOOD PACKAGING, BY REGION,
2013–2020 ($MILLION) 63
TABLE 21 WATER SOLUBLE FILM MARKET SIZE IN PHARMACEUTICAL, BY REGION,
2013–2020 (MT) 64
TABLE 22 WATER SOLUBLE FILM MARKET SIZE IN PHARMACEUTICAL, BY REGION,
2013–2020 ($MILLION) 64
TABLE 23 WATER SOLUBLE FILM MARKET SIZE, BY REGION, 2013–2020 (MT) 67
TABLE 24 WATER SOLUBLE FILM MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 68
TABLE 25 NORTH AMERICA: WATER SOLUBLE FILM MARKET SIZE, BY COUNTRY,
2013–2020 (MT) 70
TABLE 26 NORTH AMERICA: WATER SOLUBLE FILM MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 70
TABLE 27 NORTH AMERICA: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 (MT) 70
TABLE 28 NORTH AMERICA: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 71
TABLE 29 U.S.: WATER SOLUBLE FILM MARKET, BY APPLICATION, 2013–2020 (MT) 72
TABLE 30 U.S.: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 73
TABLE 31 CANADA: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION, 2013–2020 (MT) 74
TABLE 32 CANADA: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 74
TABLE 33 MEXICO: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION, 2013–2020 (MT) 75
TABLE 34 MEXICO: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 76
TABLE 35 WESTERN EUROPE : WATER SOLUBLE FILM MARKET SIZE, BY COUNTRY,
2013–2020 (MT) 76
TABLE 36 WESTERN EUROPE: WATER SOLUBLE FILM MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 77
TABLE 37 WESTERN EUROPE: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION, 2013–2020 (MT) 77
TABLE 38 WESTERN EUROPE: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 78
TABLE 39 U.K.: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION, 2013–2020 (MT) 78
TABLE 40 U.K.: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 79
TABLE 41 GERMANY: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 (MT) 79
TABLE 42 GERMANY: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 80
TABLE 43 FRANCE: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION, 2013–2020 (MT) 81
TABLE 44 FRANCE: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 81
TABLE 45 SPAIN: WATER SOLUBLE FILM MARKET, BY APPLICATION, 2013–2020 (MT) 82
TABLE 46 SPAIN: WATER SOLUBLE FILM MARKET, BY APPLICATION, 2013–2020 ($MILLION) 82
TABLE 47 ITALY: WATER SOLUBLE FILM MARKET, BY APPLICATION, 2013–2020 (MT) 83
TABLE 48 ITALY: WATER SOLUBLE FILM MARKET, BY APPLICATION, 2013–2020 ($MILLION) 83
TABLE 49 REST OF WESTERN EUROPE: WATER SOLUBLE FILM MARKET SIZE,
BY APPLICATION, 2013–2020 (MT) 84
TABLE 50 REST OF WESTERN EUROPE: WATER SOLUBLE FILM MARKET SIZE,
BY APPLICATION, 2013–2020 ($MILLION) 85
TABLE 51 ASIA-PACIFIC: WATER SOLUBLE FILM MARKET SIZE, BY COUNTRY,
2013–2020 (MT) 87
TABLE 52 ASIA-PACIFIC: WATER SOLUBLE FILM MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 87
TABLE 53 ASIA-PACIFIC: WATER SOLUBLE FILM MARKET, BY APPLICATION, 2013–2020 (MT) 88
TABLE 54 ASIA-PACIFIC: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 88
TABLE 55 CHINA: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION, 2013–2020 (MT) 89
TABLE 56 CHINA: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 90
TABLE 57 INDIA: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION, 2013–2020 (MT) 90
TABLE 58 INDIA: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 91
TABLE 59 JAPAN: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION, 2013–2020 (MT) 91
TABLE 60 JAPAN: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 92
TABLE 61 REST OF ASIA-PACIFIC: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION, 2013–2020 (MT) 92
TABLE 62 REST OF ASIA-PACIFIC: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 93
TABLE 63 SOUTH AMERICA: WATER SOLUBLE FILM MARKET SIZE, BY COUNTRY,
2013–2020 (MT) 93
TABLE 64 SOUTH AMERICA: WATER SOLUBLE FILM MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 94
TABLE 65 SOUTH AMERICA: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 (MT) 94
TABLE 66 SOUTH AMERICA: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 95
TABLE 67 BRAZIL: WATER SOLUBLE MARKET SIZE, BY APPLICATION, 2013–2020 (MT) 95
TABLE 68 BRAZIL: WATER SOLUBLE MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 96
TABLE 69 ARGENTINA: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 (MT) 96
TABLE 70 ARGENTINA: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 97
TABLE 71 REST OF SOUTH AMERICA: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION, 2013–2020 (MT) 97
TABLE 72 REST OF SOUTH AMERICA: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 98
TABLE 73 EASTERN EUROPE: WATER SOLUBLE FILM MARKET SIZE, BY COUNTRY,
2013–2020 (MT) 98
TABLE 74 EASTERN EUROPE: WATER SOLUBLE FILM MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 99
TABLE 75 EASTERN EUROPE: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 (MT) 99
TABLE 76 EASTERN EUROPE: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 100
TABLE 77 RUSSIA: WATER SOLUBLE MARKET SIZE, BY APPLICATION, 2013–2020 (MT) 100
TABLE 78 RUSSIA: WATER SOLUBLE MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 101
TABLE 79 POLAND: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION, 2013–2020 (MT) 101
TABLE 80 POLAND: WATER SOLUBLE FILM MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 102
TABLE 81 MIDDLE EAST & AFRICA: WATER SOLUBLE FILM MARKET SIZE, BY REGION,
2013–2020 (MT) 102
TABLE 82 MIDDLE EAST & AFRICA: WATER SOLUBLE FILM MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 103
TABLE 83 EXPANSIONS, 2010–2015 109
TABLE 84 MERGERS & ACQUISITIONS, 2010–2015 110
TABLE 85 NEW PRODUCT DEVELOPMENTS, 2010–2015 110

LIST OF FIGURES

FIGURE 1 WATER SOLUBLE FILM MARKET, RESEARCH DESIGN 17
FIGURE 2 DATA FROM SECONDARY SOURCES 19
FIGURE 3 DATA FROM PRIMARY SOURCES 19
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS, BY COMPANY TYPE,
DESIGNATION & REGION 20
FIGURE 5 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 21
FIGURE 6 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH 22
FIGURE 7 WATER SOLUBLE (PVA/PVOH) FILM MARKET: DATA TRIANGULATION 23
FIGURE 8 DETERGENT PACKAGING TO DOMINATE THE MARKET FOR WATER SOLUBLE (PVA/PVOH) FILM 27
FIGURE 9 WATER SOLUBLE FILM FOR AGROCHEMICAL PACKAGING TO REGISTER THE HIGHEST CAGR BETWEEN 2015 & 2020 28
FIGURE 10 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE (VOLUME), (2015–2020) 28
FIGURE 11 HIGH GROWTH IN WATER SOLUBLE (PVA/PVOH) FILM MARKET BETWEEN
2015 & 2020 30
FIGURE 12 NORTH AMERICA TO GROW AT THE HIGHEST RATE BETWEEN 2015 & 2020 30
FIGURE 13 NORTH AMERICA LEADS AMONG ALL REGIONS 31
FIGURE 14 STRINGENT LAWS FOR ECO-FRIENDLY PACKAGING TO BOOST DEMAND FOR WATER SOLUBLE (PVA/PVOH) FILM BETWEEN 2015 & 2020 31
FIGURE 15 DETERGENT DOMINATED THE WATER SOLUBLE FILM MARKET IN 2014 32
FIGURE 16 NORTH AMERICA WILL BE THE LARGEST MARKET 32
FIGURE 17 NORTH AMERICA TO REGISTER A HIGH GROWTH FOR WATER SOLUBLE FILM 33
FIGURE 18 WATER SOLUBLE FILM MARKET, BY TYPE 35
FIGURE 19 WATER SOLUBLE FILM MARKET, BY REGION 36
FIGURE 20 WATER SOLUBLE FILM MARKET, BY APPLICATION 36
FIGURE 21 OVERVIEW OF THE FORCES GOVERNING THE WATER SOLUBLE FILM MARKET 37
FIGURE 22 VALUE CHAIN ANALYSIS FOR WATER SOLUBLE FILM: RAW MATERIAL ACCOUNTS FOR THE MAJOR VALUE ADDITION 40
FIGURE 23 PORTER’S FIVE FORCES ANALYSIS 42
FIGURE 24 STRATEGIC BENCHMARKING: KURARAY IS FOCUSED ON EXPANSIONS TO CONTINUE WITH THE LARGEST MARKET SHARE 44
FIGURE 25 STRATEGIC BENCHMARKING: KURARAY CO., LTD (JAPAN) & SEKISUI CHEMICALS CO. LTD HAVE IMPROVED THEIR PRODUCT OFFERINGS THROUGH ACQUISITIONS 44
FIGURE 26 WATER SOLUBLE AGROCHEMICAL PACKAGING TO WITNESS HIGH GROWTH DURING THE FORECAST PERIOD 49
FIGURE 27 PACKAGING FILMS TO REGISTER THE HIGHEST CAGR BETWEEN 2015 & 2020 50
FIGURE 28 NORTH AMERICA TO DRIVE THE WATER SOLUBLE FILM MARKET BETWEEN
2015 & 2020 52
FIGURE 29 NORTH AMERICA &WESTERN EUROPE TO WITNESS A HIGH GROWTH IN AGROCHEMICAL PACKAGING BETWEEN 2015 & 2020 54
FIGURE 30 NORTH AMERICA TO DOMINATEWATER TREATMENT CHEMICAL PACKAGING BETWEEN 2015 & 2020 55
FIGURE 31 NORTH AMERICA TO REGISTER THE HIGHEST GROWTH RATE FOR DYE PACKAGING BETWEEN 2015 & 2020 57
FIGURE 32 NORTH AMERICA ACCOUNTS FOR THE LARGEST MARKET SHARE (VOLUME) IN WATER SOLUBLE LAUNDRY BAGS 59
FIGURE 33 NORTH AMERICA TO BE LARGEST MARKET FOR EMBROIDERY (2015–2020) 60
FIGURE 34 NORTH AMERICA TO WITNESS A STEADY GROWTH FOR FOOD PACKAGING 62
FIGURE 35 NORTH AMERICA ACCOUNTS FOR THE LARGEST MARKET SHARE (VOLUME) IN PHARMACEUTICAL APPLICATION OF WATER SOLUBLE FILM 63
FIGURE 36 REGIONAL SNAPSHOT (2015–2020): NORTH AMERICA & WESTERN EUROPE ARE DOMINATING THE WATER SOLUBLE FILM MARKET 66
FIGURE 37 U.S., BRAZIL & CHINA. TO BE THE FASTEST-GROWING MARKETS FOR WATER SOLUBLE FILM BETWEEN 2015 & 2020 67
FIGURE 38 NORTH AMERICAN MARKET SNAPSHOT: LARGEST SHARE IN WATER SOLUBLE FILM MARKET (2015–2020) 69
FIGURE 39 U.S. MARKET SNAPSHOT: DETERGENT PACKAGING WILL REGISTER LARGEST MARKET SIZE BETWEEN 2015 & 2020 72
FIGURE 40 CANADIAN MARKET SNAPSHOT: DETERGENT PACKAGING WILL REGISTER LARGEST MARKET SHARE (VOLUME) BY 2020 73
FIGURE 41 ASIA-PACIFIC MARKET SNAPSHOT: CHINA IS THE MOST LUCRATIVE MARKET 86
FIGURE 42 COMPANIES ADOPTED EXPANSIONS AS ONE OF THE GROWTH STRATEGIES BETWEEN 2011 & 2015 105
FIGURE 43 MOST EXPANSIONS IN WATER SOLUBLE FILM MARKET HAPPENED IN 2014 107
FIGURE 44 KURARAY CO. LTD & AICELLO CORPORATION WERE THE MOST ACTIVE COMPANIES IN TERMS OF DEVELOPMENTS BETWEEN 2011 & 2015 108
FIGURE 45 KURARAY CO. LTD.: COMPANY SNAPSHOT 112
FIGURE 46 KURARAY CO. LTD: SWOT ANALYSIS 114
FIGURE 47 THE NIPPON SYNTHETIC CHEMICAL INDUSTRY CO., LTD: COMPANY SNAPSHOT 115
FIGURE 48 THE NIPPON SYNTHETIC CHEMICAL INDUSTRY CO. LTD: SWOT ANALYSIS 116
FIGURE 49 SEKISUI CHEMICAL CO. LTD: COMPANY SNAPSHOT 117
FIGURE 50 SEKISUI CHEMICAL CO. LTD: SWOT ANALYSIS 118
FIGURE 51 AICELLO CORPORATION: SWOT ANALYSIS 120
FIGURE 52 ARROW COATED PRODUCTS LTD.: COMPANY SNAPSHOT 121
FIGURE 53 ARROW COATED PRODUCTS LTD.: SWOT ANALYSIS 122

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