Data Center Cooling Market by Solution (AC, Chiller, Economizer, &
Other), Service (System Integration, Monitoring & Professional), User Type (Cloud, Colocation Providers & Enterprise), Vertical: Global Forecast to
2020

Table of Contents

1 INTRODUCTION 13

1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 13
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED FOR THE STUDY 14
1.4 CURRENCY 14
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 15

2 RESEARCH METHODOLOGY 16

2.1 INTRODUCTION 16
2.2 MARKET SIZE ESTIMATION 17
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 19
2.4 MARKET SHARE ESTIMATION 20
2.4.1 KEY DATA TAKEN FROM SECONDARY SOURCES 20
2.4.2 KEY DATA TAKEN FROM PRIMARY SOURCES 20
2.4.2.1 Key Industry Insights 21
2.5 ASSUMPTIONS 22

3 EXECUTIVE SUMMARY 23
4 PREMIUM INSIGHTS 26

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE DATA CENTER COOLING MARKET 26
4.2 DATA CENTER COOLING: SERVICES MARKET 26
4.3 TOP FOUR SOLUTIONS AND VERTICALS IN THE DATA CENTER COOLING MARKET 27
4.4 DATA CENTER COOLING REQUIREMENTS 27
4.5 PRECISION VS. COMFORT AIR CONDITIONING OPERATING ANALYSIS 28
4.6 DATA CENTER POWER CONSUMPTION, BY 2020 29
4.7 SOFTWARE DEFINED COOLING 29
4.8 LIFE CYCLE ANALYSIS, BY REGION (2015) 30

5 MARKET OVERVIEW 31

5.1 INTRODUCTION 32
5.2 EVOLUTION 32
5.2.1 COOLING TECHNOLOGY IN 1990 33
5.2.2 COOLING TECHNOLOGY IN 2000 33
5.2.3 COOLING TECHNOLOGY IN 2010 33
5.2.4 COOLING TECHNOLOGY IN 2020 33
5.3 MARKET DYNAMICS 34
5.3.1 DRIVERS 35
5.3.1.1 Increasing demand for mega data centers 35
5.3.1.2 Need for reducing energy costs 35
5.3.2 RESTRAINTS 36
5.3.2.1 Insufficient power supply 36
5.3.2.2 High investment costs 36
5.3.3 OPPORTUNITIES 36
5.3.3.1 Deployment of innovative technologies by organizations 36
5.3.3.2 Green data center 36
5.3.4 CHALLENGES 37
5.3.4.1 Incompatible solutions 37
5.3.4.2 Lack of optimization of data center cooling capacity 37
5.4 EMERGING DATA CENTER COOLING TECHNOLOGIES 38
5.4.1 FREE COOLING 38
5.4.2 LIQUID COOLING 38
5.4.3 EVAPORATIVE COOLING 39

6 INDUSTRY TRENDS 40

6.1 INTRODUCTION 40
6.2 VALUE CHAIN ANALYSIS 40
6.3 PORTER’S FIVE FORCES ANALYSIS 41
6.3.1 BARGAINING POWER OF SUPPLIERS 42
6.3.2 BARGAINING POWER OF BUYERS 43
6.3.3 THREAT OF NEW ENTRANTS 43
6.3.4 THREAT OF SUBSTITUTES 44
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 44
6.4 TECHNOLOGY, TRENDS, AND STANDARDS 45
6.4.1 INTRODUCTION 45
6.4.2 INFRASTRUCTURE STANDARDS AND GUIDELINES FOR DATA CENTER 45
6.4.2.1 American National Standards Institute (ANSI) 45
6.4.2.2 Telecommunication Industry Association (TIA) 45
6.4.2.3 National Electrical Manufacturers Association (NEMA) 45
6.4.2.4 Canadian Standards Association (CSA) 45
6.4.2.5 Underwriters Laboratory (UL) 45
6.4.2.6 Factory Mutual (FM) Approved 46
6.4.2.7 Health Insurance Portability and Accountability Act of 1996 (HIPAA) 46
6.4.2.8 Made in USA (For the U.S. Region) 46

7 DATA CENTER COOLING MARKET ANALYSIS, BY SOLUTION 47

7.1 INTRODUCTION 48
7.2 AIR-CONDITIONING 49
7.3 CHILLERS 50
7.4 ECONOMIZERS 51
7.5 COOLING TOWERS 52
7.6 SERVER COOLING 53
7.7 MANAGEMENT SYSTEMS 54
7.8 OTHERS 55

8 DATA CENTER COOLING MARKET ANALYSIS, BY TYPE OF COOLING 56

8.1 INTRODUCTION 57
8.2 ROOM COOLING 58
8.3 RACK/ROW COOLING 59

9 DATA CENTER COOLING MARKET ANALYSIS, BY SERVICE 61

9.1 INTRODUCTION 62
9.2 SYSTEM INTEGRATORS 63
9.3 MONITORING SERVICES 64
9.4 PROFESSIONAL SERVICES 65

10 DATA CENTER COOLING MARKET ANALYSIS, BY USER TYPE 66

10.1 INTRODUCTION 67
10.2 CLOUD PROVIDER 68
10.3 COLOCATION PROVIDER 68
10.4 ENTERPRISES 69

11 DATA CENTER COOLING MARKET ANALYSIS, BY VERTICAL 70

11.1 INTRODUCTION 71
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 72
11.3 TELECOM AND IT 73
11.4 GOVERNMENT 74
11.5 ENERGY 75
11.6 HEALTHCARE 76
11.7 EDUCATION 77
11.8 OTHERS 78

12 GEOGRAPHIC ANALYSIS 80

12.1 INTRODUCTION 81
12.2 NORTH AMERICA 82
12.3 EUROPE 85
12.4 ASIA-PACIFIC (APAC) 87
12.5 MIDDLE EAST AND AFRICA (MEA) 89
12.6 LATIN AMERICA (LA) 90

13 COMPETITIVE LANDSCAPE 92

13.1 OVERVIEW 92
13.2 COMPETITIVE SITUATIONS AND TRENDS 93
13.3 NEW PRODUCT/TECHNOLOGY LAUNCHES 96
13.4 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 97
13.5 MERGERS AND ACQUISITIONS 97

14 COMPANY PROFILES 98

14.1 INTRODUCTION 98
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
14.2 AIREDALE INTERNATIONAL AIR CONDITIONING LTD. 99
14.3 SCHNEIDER ELECTRIC SE 101
14.4 BLACK BOX CORPORATION 104
14.5 EMERSON 107
14.6 RITTAL GMBH & CO. KG 111
14.7 ADAPTIVCOOL 113
14.8 COOLCENTRIC 114
14.9 STULZ GMBH 116
14.10 ITAIRE, INC. 118
14.11 VIGILENT CORPORATION 119
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

15 APPENDIX 121

15.1 INSIGHT OF INDUSTRY EXPERTS 121
15.2 DISCUSSION GUIDE 122
15.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 125
15.4 AVAILABLE CUSTOMIZATIONS 126
15.5 RELATED REPORTS 127

LIST OF TABLES

TABLE 1 DATA CENTER COOLING MARKET SIZE, BY TYPE, 2013–2020 ($MILLION) 25
TABLE 2 DATA CENTER COOLING MARKET: ANALYSIS OF DRIVERS 35
TABLE 3 DATA CENTER COOLING MARKET: ANALYSIS OF RESTRAINTS 36
TABLE 4 DATA CENTER COOLING MARKET: ANALYSIS OF OPPORTUNITIES 36
TABLE 5 DATA CENTER COOLING MARKET: ANALYSIS OF CHALLENGES 37
TABLE 6 DATA CENTER COOLING MARKET SIZE, BY SOLUTION, 2013–2020 ($MILLION) 48
TABLE 7 AIR CONDITIONING: DATA CENTER COOLING MARKET SIZE, BY VERTICAL,
2013–2020 ($MILLION) 49
TABLE 8 AIR CONDITIONING: DATA CENTER COOLING MARKET SIZE, BY USER TYPE,
2013–2020 ($MILLION) 49
TABLE 9 CHILLERS: DATA CENTER COOLING MARKET SIZE, BY VERTICAL,
2013–2020 ($MILLION) 50
TABLE 10 CHILLERS: DATA CENTER COOLING MARKET SIZE, BY USER TYPE,
2013–2020 ($MILLION) 50
TABLE 11 ECONOMIZERS: DATA CENTER COOLING MARKET SIZE, BY VERTICAL,
2013–2020 ($MILLION) 51
TABLE 12 ECONOMIZERS: DATA CENTER COOLING MARKET SIZE, BY USER TYPE
2013–2020 ($MILLION) 51
TABLE 13 COOLING TOWERS: DATA CENTER COOLING MARKET SIZE, BY VERTICAL,
2013–2020 ($MILLION) 52
TABLE 14 COOLING TOWERS: DATA CENTER COOLING MARKET SIZE, BY USER TYPE
2013–2020 ($MILLION) 52
TABLE 15 SERVER COOLING: DATA CENTER COOLING MARKET SIZE, BY VERTICAL
2013–2020 ($MILLION) 53
TABLE 16 SERVER COOLING: DATA CENTER COOLING MARKET SIZE, BY USER TYPE,
2013–2020 ($MILLION) 53
TABLE 17 MANAGEMENT SYSTEMS: DATA CENTER COOLING MARKET SIZE, BY VERTICAL, 2013–2020 ($MILLION) 54
TABLE 18 MANAGEMENT SYSTEMS: DATA CENTER COOLING MARKET SIZE, BY USER TYPE , 2013–2020 ($MILLION) 54
TABLE 19 OTHERS: DATA CENTER COOLING MARKET SIZE, BY VERTICAL,
2013–2020 ($MILLION) 55
TABLE 20 OTHERS: DATA CENTER COOLING MARKET SIZE, BY USER TYPE,
2013–2020 ($MILLION) 55
TABLE 21 DATA CENTER COOLING MARKET SIZE, BY TYPE OF COOLING,
2013–2020 ($MILLION) 57
TABLE 22 ROOM COOLING: DATA CENTER COOLING MARKET SIZE, BY VERTICAL,
2013–2020 ($MILLION) 58
TABLE 23 ROOM COOLING: DATA CENTER COOLING MARKET SIZE, BY REGION,
2013–2020 ($BILLION) 58
TABLE 24 ROOM COOLING: DATA CENTER COOLING MARKET SIZE, BY USER TYPE,
2013–2020 ($BILLION) 59
TABLE 25 RACK/ROW COOLING: DATA CENTER COOLING MARKET SIZE, BY VERTICAL,
2013–2020 ($MILLION) 59
TABLE 26 RACK/ROW COOLING: DATA CENTER COOLING MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 60
TABLE 27 RACK/ROW COOLING: DATA CENTER COOLING MARKET SIZE, BY USER TYPE, 2013–2020 ($MILLION) 60
TABLE 28 DATA CENTER COOLING MARKET SIZE, BY SERVICE, 2013–2020 ($MILLION) 62
TABLE 29 SYSTEM INTEGRATORS: DATA CENTER COOLING MARKET SIZE, BY VERTICAL, 2013–2020 ($MILLION) 63
TABLE 30 SYSTEM INTEGRATORS: DATA CENTER COOLING MARKET SIZE, BY USER TYPE, 2013–2020 ($MILLION) 63
TABLE 31 MONITORING SERVICES: DATA CENTER COOLING MARKET SIZE, BY VERTICAL, 2013–2020 ($BILLION) 64
TABLE 32 MONITORING SERVICES: DATA CENTER COOLING MARKET SIZE, BY USER TYPE, 2013–2020 ($MILLION) 64
TABLE 33 PROFESSIONAL SERVICES: DATA CENTER COOLING MARKET SIZE, BY VERTICAL, 2013–2020 ($MILLION) 65
TABLE 34 PROFESSIONAL SERVICES: DATA CENTER COOLING MARKET SIZE, BY USER TYPE, 2013–2020 ($MILLION) 65
TABLE 35 DATA CENTER COOLING MARKET SIZE, BY USER TYPE, 2013–2020 ($BILLION) 67
TABLE 36 CLOUD PROVIDER: DATA CENTER COOLING MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 68
TABLE 37 COLOCATION PROVIDER: DATA CENTER COOLING MARKET SIZE, BY REGION, 2013–2020 ($BILLION) 68
TABLE 38 ENTERPRISE: DATA CENTER COOLING MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 69
TABLE 39 DATA CENTER COOLING MARKET SIZE, BY VERTICAL, 2013–2020 ($MILLION) 72
TABLE 40 BFSI: DATA CENTER COOLING MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 72
TABLE 41 BFSI: DATA CENTER COOLING MARKET SIZE, BY USER TYPE,
2013–2020 ($MILLION) 73
TABLE 42 TELECOM &IT: DATA CENTER COOLING MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 73
TABLE 43 TELECOM & IT: DATA CENTER COOLING MARKET SIZE, BY USER TYPE,
2013–2020 ($MILLION) 74
TABLE 44 GOVERNMENT: DATA CENTER COOLING MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 74
TABLE 45 GOVERNMENT: DATA CENTER COOLING MARKET SIZE, BY USER TYPE,
2013–2020 ($MILLION) 75
TABLE 46 ENERGY: DATA CENTER COOLING MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 75
TABLE 47 ENERGY: DATA CENTER COOLING MARKET SIZE, BY USER TYPE ,
2013–2020 ($MILLION) 76
TABLE 48 HEALTHCARE: DATA CENTER COOLING MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 76
TABLE 49 HEALTHCARE: DATA CENTER COOLING MARKET SIZE, BY USER TYPE,
2013–2020 ($MILLION) 77
TABLE 50 EDUCATION: DATA CENTER COOLING MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 77
TABLE 51 EDUCATION: DATA CENTER COOLING MARKET SIZE, BY USER TYPE ,
2013–2020 ($MILLION) 78
TABLE 52 OTHERS: DATA CENTER COOLING MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 78
TABLE 53 OTHERS: DATA CENTER COOLING MARKET SIZE, BY USER TYPE,
2013–2020 ($MILLION) 79
TABLE 54 DATA CENTER COOLING MARKET SIZE, BY REGION, 2015–2020 ($MILLION) 82
TABLE 55 NORTH AMERICA: DATA CENTER COOLING MARKET SIZE, BY TYPE,
2013–2020 ($MILLION) 84
TABLE 56 NORTH AMERICA: DATA CENTER COOLING MARKET SIZE, BY SOLUTION,
2013–2020 ($MILLION) 84
TABLE 57 NORTH AMERICA: DATA CENTER COOLING MARKET SIZE, BY SERVICE,
2013–2020 ($MILLION) 84
TABLE 58 EUROPE: DATA CENTER COOLING MARKET SIZE, BY TYPE, 2013–2020 ($MILLION) 85
TABLE 59 EUROPE: DATA CENTER COOLING MARKET SIZE, BY SOLUTION,
2013–2020 ($MILLION) 85
TABLE 60 EUROPE: DATA CENTER COOLING MARKET SIZE, BY SERVICE,
2013–2020 ($MILLION) 86
TABLE 61 ASIA-PACIFIC: DATA CENTER COOLING MARKET SIZE, BY TYPE,
2013–2020 ($MILLION) 88
TABLE 62 ASIA-PACIFIC: DATA CENTER COOLING MARKET SIZE, BY SOLUTION,
2013–2020 ($MILLION) 88
TABLE 63 ASIA-PACIFIC: DATA CENTER COOLING MARKET SIZE, BY SERVICE,
2013–2020 ($MILLION) 88
TABLE 64 MIDDLE EAST AND AFRICA: DATA CENTER COOLING MARKET SIZE, BY TYPE, 2013–2020 ($MILLION) 89
TABLE 65 MIDDLE EAST AND AFRICA: DATA CENTER COOLING MARKET SIZE, BY SOLUTION, 2013–2020 ($MILLION) 89
TABLE 66 MIDDLE EAST AND AFRICA: DATA CENTER COOLING MARKET SIZE, BY SERVICE, 2013–2020 ($MILLION) 90
TABLE 67 LATIN AMERICA: DATA CENTER COOLING MARKET SIZE, BY TYPE,
2013–2020 ($MILLION) 90
TABLE 68 LATIN AMERICA: DATA CENTER COOLING MARKET SIZE, BY SOLUTION,
2013–2020 ($MILLION) 91
TABLE 69 LATIN AMERICA: DATA CENTER COOLING MARKET SIZE, BY SERVICE,
2013–2020 ($MILLION) 91
TABLE 70 NEW PRODUCT LAUNCHES, 2013–2015 96
TABLE 71 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,
2014–2015 97
TABLE 72 MERGERS AND ACQUISITIONS, 2014 97

LIST OF FIGURES

FIGURE 1 RESEARCH METHODOLOGY 16
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 18
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 18
FIGURE 4 MARKET BREAKDOWN AND DATA TRIANGULATION 19
FIGURE 5 GLOBAL DATA CENTER COOLING MARKET: ASSUMPTIONS 22
FIGURE 6 GLOBAL DATA CENTER COOLING MARKET SNAPSHOT, 2015 24
FIGURE 7 DATA CENTER COOLING SNAPSHOT, BY SERVICES AND SOLUTIONS
(2015 VS. 2020) 24
FIGURE 8 PARTNERSHIPS, AGREEMENT, AND COLLABORATIONS TO BE THE DIFFERENTIATING TREND FOR THE TOP COMPANIES 25
FIGURE 9 INTRODUCTION OF AIR CONDITIONING IS DRIVING THE DATA CENTER COOLING MARKET 26
FIGURE 10 MONITORING SEGMENT WOULD ACCOUNT FOR THE LARGEST MARKET SIZE AMONG THE DATA CENTER COOLING SERVICES IN THE FORECAST PERIOD 26
FIGURE 11 AIR CONDITIONING IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE IN THE DATA CENTER COOLING SOLUTION MARKET IN 2015 27
FIGURE 12 DATA CENTER COOLING REQUIREMENTS 27
FIGURE 13 COST OF OPERATIONS REQUIRED FOR COOLING 28
FIGURE 14 DATA CENTER POWER CONSUMPTION BY 2020 29
FIGURE 15 ASIA-PACIFIC AND THE MIDDLE EAST AND AFRICA ARE EXHIBITING THE HIGHEST GROWTH RATE 30
FIGURE 16 EVOLUTION OF DATA CENTER COOLING MARKET 32
FIGURE 17 DATA CENTER COOLING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES 34
FIGURE 18 VALUE CHAIN ARCHITECTURE: DATA CENTER COOLING MARKET 41
FIGURE 19 PORTER’S FIVE FORCES ANALYSIS 42
FIGURE 20 SERVER COOLING MARKET IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 48
FIGURE 21 RACK/ROW COOLING MARKET SIZE IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 57
FIGURE 22 MONITORING SERVICES ARE EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 62
FIGURE 23 COLOCATION PROVIDERS ARE EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD(2015-2020) 67
FIGURE 24 TELECOM & IT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 71
FIGURE 25 GEOGRAPHIC SNAPSHOT (2015-2020): ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR 81
FIGURE 26 ASIA-PACIFIC IS EXPECTED TO GROWAT THE HIGHEST CAGR (2015-2020) 82
FIGURE 27 NORTH AMERICA MARKET: SNAPSHOT 83
FIGURE 28 ASIA-PACIFIC MARKET: SNAPSHOT 87
FIGURE 29 COMPANIES ADOPTED NEW PRODUCT LAUNCH AND NEW VERSION RELEASE AS THE KEY GROWTH STRATEGIES 92
FIGURE 30 APC GREW AT THE HIGHEST CAGR BETWEEN 2010 AND 2014 93
FIGURE 31 GLOBAL DATA CENTER COOLING MARKET, 2015 93
FIGURE 32 MARKET EVALUATION FRAMEWORK: SIGNIFICANT PRODUCT LAUNCHES HAVE FUELED THE GROWTH OF THE DATA CENTER COOLING MARKET 94
FIGURE 33 PRODUCT PORTFOLIO COMPARISON OF THE TOP FIVE COMPANIES 95
FIGURE 34 GEOGRAPHIC REVENUE MIX OF TOP 3 MARKET PLAYERS 98
FIGURE 35 AIREDALE INTERNATIONAL AIR CONDITIONING LTD.: SWOT ANALYSIS 100
FIGURE 36 SCHNEIDER ELECTRIC SE: COMPANY SNAPSHOT 101
FIGURE 37 SCHNEIDER ELECTRIC SE: SWOT ANALYSIS 103
FIGURE 38 BLACK BOX CORPORATION: COMPANY SNAPSHOT 104
FIGURE 39 BLACK BOX CORPOTATION: SWOT ANALYSIS 106
FIGURE 40 EMERSON: COMPANY SNAPSHOT 107
FIGURE 41 EMERSON: SWOT ANALYSIS 109
FIGURE 42 RITTAL GMBH & CO. K.G.: SWOT ANALYSIS 112

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