【原文詳細目次】

Global Tablet Market Report 2013-2018

Table of Contents

1. Executive Summary

1.1 Global Market Overview
1.2 Explosive Market Expansion
1.3 Competitors Rally Their Resources
1.4 Tablets to Replace PCs?
1.5 Points Emerged From This Research
1.5.1 Global Tablet Market Statistics and Forecasts 2013-2018
1.5.2 Global Tablet Operating System Statistics and Forecasts 2013-2018
1.5.3 Regional Tablet Shipment and Revenue and Forecasts 2013-2018
1.5.4 Global and Regional Tablet Shipment Forecasts by Price Segment 2013-2018
1.6 Benefits of This Report
1.7 Who is This Report For?
1.8 Methodology

2. Introduction to the Tablet Market

2.1 Tablet Definition
2.2 Distinguishing between E-book Readers and Tablets
2.3 Tablet Lifecycle 1989 -2022
2.4 Global Tablet, PC and Smartphone Shipment Forecast 2013-2018
2.5 Tablet Specific Applications
2.6 Outlook for the Future
2.6.1 Dominant Markets
2.6.2 Demographics and Consumer Perception
2.7 Declining Prices Signal Market Shift?
2.7.1 Rise of the Low Cost Tablet Market
2.7.2 Classification of Tablets Based on Price Range
2.7.3 Production Cost Breakdown of Low Cost Tablets

3. Global Tablet Market Forecasts 2013-2018

3.1 Global Total Tablet Shipment Forecast 2013-2018
3.2 Global Tablet Shipment Forecast by Price Segment 2013-2018
3.3 Global Tablet Revenue Forecast 2013-2018
3.4 Global Tablet Manufacturer Market Share 2013-2018

4. Regional Tablet Market Forecasts 2013-2018

4.1 Regional Tablet Market Revenues Forecast Overview 2013-2018
4.2 Regional Tablet Market Shipment Forecast Overview 2013-2018
4.3 North American Tablet Market 2013-2018
4.3.1 North American Tablet Market Revenue Forecast 2013-2018
4.3.2 North American Total Tablet Market Shipment Forecast 2013-2018
4.3.2.1 North American Tablet Market Shipment Forecast by Price Segment 2013-2018
4.3.3 North American Tablet Shipment Regional Breakdown 2013-2018
4.4 Latin American Tablet Market 2013-2018
4.4.1 Latin American Tablet Market Revenue Forecast 2013-2018
4.4.2 Latin American Total Tablet Market Shipment Forecast 2013-2018
4.4.2.1 Latin American Tablet Market Shipment Forecast by Price Segment 2013-2018
4.5 European Tablet Market 2013-2018
4.5.1 European Tablet Market Revenue Forecast 2013-2018
4.5.2 European Total Tablet Market Shipment Forecast 2013-2018
4.5.2.1 European Tablet Market Shipment Forecast by Price Segment 2013-2018
4.6 Asia Pacific Tablet Market 2013-2018
4.6.1 Asia Pacific Tablet Market Revenue Forecast 2013-2018
4.6.2 Asia Pacific Total Tablet Market Shipment Forecast 2013-2018
4.6.2.1 Asia Pacific Total Tablet Shipment Forecast by Price Segment 2013-2018
4.7 Middle East and African Tablet Market 2013-2018
4.7.1 Middle East and African Tablet Market Revenue Forecast 2013-2018
4.7.2 Middle East and African Total Tablet Shipment Forecast 2013-2018
4.7.2.1 Middle East and African Total Tablet Shipment Forecast by Price Segment 2013-2018

5. Top 20 Leading Companies in the Tablet Market

5.1 Acer
5.1.1 Acer's Tablet Shipment Expectations
5.1.2 Acer's Tablet Strategy and Flagship Tablet Device
5.2 Ainol
5.2.1 Ainol Enter Quad Core Tablet Market
5.3 Amazon
5.3.1 Amazon Kindle Fire Dominating Android Tablet Market?
5.3.2 Amazon and the threat from Apple and Google
5.4 Apple
5.4.1 Sales History of the iPad 2012-2013
5.4.2 iPad Model Comparison - 1st Generation to iPad Mini
5.4.3 Apple's iPad Component Suppliers and Cost Prices
5.4.4 Apple's iPad Strategy
5.4.4.1 Apple iPad vs. Microsoft Surface Windows 8 Pro
5.5 Archos
5.5.1 Archos Explosive Growth in Revenues 2011-2012
5.5.2 Archos Positioning and Tablet Strategy
5.6 Asus
5.6.1 Asus to Become OEM Partner for Microsoft Phablet?
5.7 Barnes and Noble
5.7.1 Are Barnes and Noble able to Compete?
5.8 Blackberry
5.8.1 Blackberry Strategy to Target the Enterprise Tablet Market
5.9 Dell
5.9.1 $2 Billion Loan from Microsoft Defines Dell's Tablet Strategy
5.10 Fujitsu
5.10.1 Fujitsu Partnered with Microsoft for Tablets and Cloud Services
5.10.2 Fujitsu Tablet USPs
5.11 Google
5.11.1 Google and the Android Tablet
5.11.2 Nexus 7 and Amending the Android Tablet Strategy
5.11.3 Android Closing the Tablet Market Share Gap on Apple?
5.11.4 Google to Encourage Android Tablet Price Wars
5.12 Hewlett Packard
5.12.1 Hewlett Packard Tablet Strategy
5.13 Huawei
5.13.1 Huawei Tablet Strategy
5.14 Lenovo
5.14.1 Lenovo Tablet Strategy - Revenues from Services?
5.14.2 Lenovo Tablet Specifications
5.15 LG Electronics
5.15.1 LG Enter Tablet Market with Windows 8 LTE Tablets
5.16 Microsoft
5.16.1 The Surface Tablet Gamble
5.16.2 Potential Barriers to Surface Pro Uptake
5.17 Motorola Mobility
5.17.1 Google to Ape Apple with Motorola Mobility Acquisition?
5.18 Samsung
5.18.1 Global Samsung Tablet Shipment Forecast 2013-2018
5.18.2 Regional Samsung Tablet Shipments 2013-2018
5.19 Sony
5.19.1 Sony to Rival Apple and Samsung in the Tablet Space?
5.20 Toshiba
5.20.1 Toshiba's Tablet Strategy
5.21 Other Tablet Manufactures and Vendors of Note

6. The Tablet Market - Demographics, Usage and Key Trends

6.1 Home Front Dominates Usage Time
6.2 Time of Day Tablet Usage Statistics
6.3 Tablets for Recreational Use Only?
6.4 Tablets for Online Shopping
6.5 Monetising Opportunities
6.6 Creating Tablet-Oriented Interfaces
6.7 Tablets in the Enterprise Space
6.7.1 Ubiquity of Information
6.7.2 Environmental Benefits of the Tablet
6.7.3 Space Occupied by the Enterprise Market
6.7.4 Challenges for Enterprises Embracing Tablet Use
6.8 Consumer Uses for Tablets
6.8.1 Popular Tablet Usage Trends
6.8.2 Significant Time Consumption
6.9 Low-Cost Tablets and Appeal to the Mainstream and Middle-Income

7. Learning from Apple - Strategies for Success in the Tablet Space

7.1 Addressing Early Tablet Failures
7.2 Apple and the iPad Business Model
7.2.1 Apple's Advantages
7.2.2 Apple's Brand Strength and Marketing Appeal
7.2.2.1 Exclusive Interconnectedness
7.2.2.2 Product Support
7.2.2.3 Pricing
7.2.3 Exploiting Wealth, Status, and Image
7.2.4 Apple's Stronghold in Key Markets
7.2.4.1 North America
7.2.4.2 Global Apple Store Presence

8. Operator Strategies - Monetising Tablet Use

8.1 Impact of Tablets on Network Traffic
8.1.1 Tablet Only Data Traffic Forecasts 2013-2018
8.2 Connected Homes, Shared Data Plans, and Multi Play
8.2.1 Incentives Through Tablet Subsidy

9. Tablet Market SWOT Analysis

10. Conclusions

10.1 Tablet Market Drivers
10.2 Tablet Market Restraints
10.3 Points Emerged from this Research
10.3.1 Global Tablet Market Statistics and Forecasts 2013-2018
10.3.2 Global Tablet Operating System Statistics and Forecasts 2013-2018
10.3.3 Regional Tablet Shipment and Revenue and Forecasts 2013-2018
10.3.4 Global and Regional Tablet Shipment Forecasts by Price Segment 2013-2018

11. Glossary

List of Tables

Table 1.1: Global Tablet Operating System Statistics and Forecasts 2013-2018 (%)
Table 1.2: Report Forecast Structure
Table 2.1: Main Tablet Categories
Table 2.2: Key Differences Between Tablets and E-Book Readers
Table 2.5: Global Tablet, PC and Smartphone Shipment Forecast 2013-2018 (Millions, CAGR %)
Tablet 2.6 Cost Breakdown of a Typical Low Cost Tablet Selling for $250 Retail
Table 3.2: Global Total Tablet Shipment Forecast 2013-2018 (Millions, AGR %, CAGR %)
Table 3.4: Global Tablet Shipment Forecast by Price Range 2013-2018 (Millions, AGR %, CAGR %)
Table 3.6: Global Tablet Shipment by Price Range Market Share 2013-2018 (%)
Table 3.9: Global Tablet Revenue Forecast 2013-2018 ($ Billions, AGR %, CAGR %)
Table 4.2: Regional Tablet Market Revenue Forecast Overview 2013-2018 ($ Billions, AGR %, CAGR %)
Table 4.4: Regional Tablet Market Shipment Forecast Overview 2013-2018 (Millions, AGR %, CAGR %)
Table 4.6: North American Tablet Market Revenue Forecast 2013-2018 ($ Billions, AGR %)
Table 4.8: North American Total Tablet Market Shipment Forecast 2013-2018 (Millions, AGR %, CAGR %)
Table 4.10: North American Tablet Market Shipment Forecast by Price Segment 2013-2018 (Millions, AGR %, CAGR %)
Table 4.12: North American Tablet Shipment Regional Breakdown 2013-2018 (Millions, AGR %, CAGR %)
Table 4.14: North American Tablet Shipment Regional Breakdown 2013-2018 (%)
Table 4.16: Latin American Tablet Market Revenue Forecast 2013-2018 ($ Billions, AGR %)
Table 4.18: Latin American Total Tablet Market Shipment Forecast 2013-2018 (Millions, AGR %, CAGR %)
Table 4.20: Latin American Tablet Market Shipment Forecast by Price Segment 2013-2018 (Millions, AGR %, CAGR %)
Table 4.22: European Tablet Market Revenue Forecast 2013-2018 ($ Billions, AGR %, CAGR %)
Table 4.24: European Total Tablet Market Shipment Forecast 2013-2018 (Millions, AGR %, CAGR %)
Table 4.26: European Tablet Market Shipment Forecast by Price Segment 2013-2018 (Millions, AGR %, CAGR %)
Table 4.28: Asia Pacific Tablet Market Revenue Forecast 2013-2018 (Millions, AGR %, CAGR %)
Table 4.30: Asia Pacific Total Tablet Market Shipment Forecast 2013-2018 (Millions, AGR %, CAGR %)
Table 4.32: Asia Pacific Total Tablet Market Shipment Forecast by Price Segment 2013-2018 (Millions, AGR %, CAGR %)
Table 4.34: Middle East and African Tablet Market Revenue Forecast 2013-2018 ($ Billions, AGR %, CAGR %)
Table 4.36: Middle East and African Tablet Market Shipment Forecast 2013-2018 (Millions, AGR %, CAGR %)
Table 4.38: Middle East and African Total Tablet Shipment Forecast by Price Segment 2013-2018 (Millions, AGR %, CAGR %)
Table 5.1: Acer Company Information (Revenue, Tablet Sales, HQ, Ticker, IR contact, Website)
Table 5.3: Ainol Company Information (HQ, Ticker, IR Contact, Website)
Table 5.4: Amazon Company Information (Revenue, Market Share %, HQ, Ticker, IR Contact, Website)
Table 5.8: Apple Company Information (Revenue, Market Share %, Tablet sales, HQ, Ticker, IR Contact Website)
Table 5.10: Apple iPad Model Comparison Summary
Table 5.12: Apple iPad Component Suppliers and Manufacturers
Table 5.13: Archos Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.15: Archos Global Revenues 2011-2012 ($ Millions, AGR %)
Table 5.16: Asus Company Information (Revenues, Market Share %, HQ, Ticker, IR Contact, Website)
Table 5.17: Barnes and Noble Company Information (Revenues, Market Share %, HQ, Ticker, IR Contact, Website)
Table 5.18: Blackberry Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.19: Dell Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.20: Fujitsu Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.21: Fujitsu Tablet USPs
Table 5.22: Google Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.26: Hewlett Packard Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.27: Huawei Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.28: Lenovo Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.29: Lenovo Tablet Specifications 2013
Table 5.30: LG Electronics Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.31: Microsoft Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.32: Motorola Mobility Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.33: Samsung Electronics Company Information (Revenues, Market Share %, HQ, Ticker, IR Contact, Website)
Table 5.35: Global Samsung Tablet Shipment Forecast 2013-2018 (Millions, AGR %, CAGR %)
Table 5.38: Regional Samsung Tablet Shipment Forecast (Millions, AGR %, CAGR %)
Table 5.39: Sony Company Information (Revenue, HQ, Ticker, Website)
Table 5.40: Toshiba Company Information (Revenue, HQ, Ticker, IR Contact Website)
Table 5.41: Other Tablet Manufacturers of Note 2013 (Company, Flagship Tablet, Price Segment, Strategy Summary)
Table 6.5: Key Criteria for Improving Tablet Commerce Interfaces
Table 6.7: Challenges Associated with Enterprise Adoption of Tablets
Table 6.11: Tablet Penetration in Developing Markets Weighed Against ASP 2010-2018 (US $, % Penetration)
Table 7.1: Market Failings and Lessons Learned Through Microsoft's Tablet PC
Table 7.2: Key Factors for Success within Apple's Tablet Business Model
Table 7.3: Cause and Effect of Apple's Stronghold in North America 2013
Table 7.4: Regional Apple Store Locations and Presence 2013 (Country, Store Opening, Number of Stores)
Table 8.2: Global Mobile Data Traffic Forecast 2013-2018 (PB/month, AGR %, CAGR %)
Table 8.6: Global Mobile Data Usage Forecast Tablet vs. Other Devices 2013-2018 (PB/month)
Table 9.1: Tablet Market SWOT Analysis
Table 10.1: Tablet Market Drivers 2013-2018
Table 10.2: Tablet Market Restraints 2013-2018
Table 10.3: Global Tablet Operating System Statistics and Forecasts 2013-2018 (%)

List of Charts

Chart 2.3: Tablet Lifecycle Forecast 1989-2022
Chart 2.4: Global Tablet, PC and Smartphone Shipment Forecast 2013-2018 (Millions)
Chart 2.7 Cost Breakdown of a Typical Low Cost Tablet Selling for $250 Retail (& Share)
Chart 3.1: Global Total Tablet Shipment Forecast 2013-2018 (Millions, AGR %)
Chart 3.3: Global Tablet Shipment Forecast by Price Range 2013-2018 (Millions)
Chart 3.5: Global Tablet Shipment by Price Range Market Share 2013-2018 (%)
Chart 3.7: Global Tablet Shipment AGR by Price Category 2013-2018 (%)
Chart 3.8: Global Tablet Revenue Forecast 2013-2018 ($ Billions, AGR %)
Chart 3.10: Global Tablet Manufacturer Market Share 2013 (%)
Chart 3.11: Global Tablet Manufacturer Market Share 2015 (%)
Chart 3.12: Global Tablet Manufacturer Market Share 2018 (%)
Chart 4.1: Regional Tablet Market Revenue Forecast Overview 2013-2018 ($ Billions)
Chart 4.3: Regional Tablet Market Shipment Forecast Overview 2013-2018 (Millions)
Chart 4.5: North American Tablet Market Revenue Forecast 2013-2018 ($ Billions, AGR %)
Chart 4.7: North American Total Tablet Market Shipment Forecast 2013-2018 (Millions, AGR %)
Chart 4.9: North American Tablet Market Shipment Forecast by Price Segment 2013-2018 (Millions)
Chart 4.11: North American Tablet Shipment Regional Breakdown 2013-2018 (Millions)
Chart 4.13: North American Tablet Shipment Regional Breakdown 2013-2018 (%)
Chart 4.15: Latin American Tablet Market Revenue Forecast 2013-2018 ($ Billions, AGR %)
Chart 4.17: Latin American Total Tablet Market Shipment Forecast 2013-2018 (Millions, AGR %)
Chart 4.19: Latin American Tablet Market Shipment Forecast by Price Segment 2013-2018 (Millions)
Chart 4.21: European Tablet Market Revenue Forecast 2013-2018 ($ Billions, AGR %)
Chart 4.23: European Total Tablet Market Shipment Forecast 2013-2018 (Millions, AGR %)
Chart 4.25: European Tablet Market Shipment Forecast by Price Segment 2013-2018 (Millions)
Chart 4.27: Asia Pacific Tablet Market Revenue Forecast 2013-2018 (Millions, AGR %)
Chart 4.29: Asia Pacific Total Tablet Market Shipment Forecast 2013-2018 (Millions, AGR %)
Chart 4.31: Asia Pacific Total Tablet Market Shipment Forecast by Price Segment 2013-2018 (Millions)
Chart 4.33: Middle East and African Tablet Market Revenue Forecast 2013-2018 ($ Billions, AGR %)
Chart 4.35: Middle East and African Total Tablet Market Shipment Forecast 2013-2018 (Millions, AGR %)
Chart 4.37: Middle East and African Total Tablet Shipment Forecast by Price Segment 2013-2018 (%)
Chart 5.2: Global Acer Tablet Shipment Forecast 2012-2013 (Millions, AGR %)
Chart 5.5: Regional Android Tablet Share by Brand Q1 2013 (%)
Chart 5.6: North American Android Tablet Market Share Q1 2013 (%)
Chart 5.7: Regional Kindle Fire Ownership US Vs. Non-US (%)
Chart 5.9: Global Apple iPad Sales Q3 2010 - Q1 2013 (Millions)
Chart 5.11: Apple iPad Cost Price vs. Retail Profit Margin (%)
Chart 5.14: Archos Global Revenues 2011-2012 ($ Millions, AGR %)
Chart 5.23: Global Tablet OS Market Shares (%) 2013
Chart 5.24: Global Tablet OS Market Share Forecast (%) 2015
Chart 5.25: Global Tablet OS Market Share Forecast (%) 2018
Chart 5.34: Global Samsung Tablet Shipment Forecast 2013-2018 (Millions, AGR %)
Chart 5.36: Regional Samsung Tablet Shipment Forecast 2013-2018 (Millions)
Chart 5.37: Regional Samsung Tablet Shipment AGR 2013-2018 (AGR %)
Chart 6.1: Tablet Location Usage Statistics 2013 (%)
Chart 6.2: Time of Day Tablet Usage Statistics 2013 (%)
Chart 6.3: Recreational Tablet Usage Statistics 2013 (%)
Chart 6.4: Range of Demographics Favouring Tablets for Internet Shopping 2011 (Age Range, % Tablet vs. % Smartphone)
Chart 6.6: Global Tablet Market Share Occupied by Enterprise Purchases 2013-2018 (%)
Chart 6.8: Popular Uses for Tablets by Consumers 2013 (%)
Chart 6.9: Time Devoted to Tablet Usage by Consumers 2011 (minutes, % users)
Chart 6.10: Tablet Penetration in Developing Markets Weighed Against ASP 2010-2018 (US $, % Penetration)
Chart 8.1: Global Mobile Data Traffic Forecast 2013-2018 (PB/month, AGR %)
Chart 8.3: Global Mobile Data Consumption by Device Type 2013 (%)
Chart 8.4: Global Mobile Data Consumption by Device Type 2018 (%)
Chart 8.5: Global Mobile Data Usage Forecast Tablet vs. Other Devices 2013-2018 (PB/month)
Chart 8.7: Global Data Traffic from Tablet Use Forecast 2013-2018 (%)

Companies Listed

Acer
Ainol
Amazon
Apple
Archos
ARM
Asus
ASUSTeK
AT&T
Avis
Barnes and Noble
BlackBerry
Broadcom
Catcher Technologies
Datawind
Dell
Dynapack International
Foxconn
Fujitsu
Google
Hewlett Packard
HTC
Huawei
IBM
Intel
Lenovo
Le Pan
LG Display
LG Electronics
Matsunichi Digital USA
MediaTek Inc
Microsoft
Motion Computing
Motorola
Motorola Mobility
NATPC
Nokia
Nook Media
Research in Motion
Samsung
Shenzhen Ainol Electronics Company
Simplo Technology
Sky
Sony
Sony Group
STMicroelectronics
Toshiba
Toshiba
Wintek
YouTube
ZTE

Organisations Mentioned in This Report

IIT Rajasthan - Indian Institute of Technology Kanpur

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