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OTT(Over the Top)メディアサービスの世界市場2014-2019年

Over The Top (OTT) Media Delivery Services Market 2014-2019
Strategies for Global Audio, Message, Voice, Gaming & Video on Demand (VoD)

出版元:Visiongain(英国)出版元情報LinkIcon
発行年:2014年11月
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商品コード:VGN307

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【レポート紹介】
当レポートでは、OTTメディアサービスの世界市場は2014年に513億8000万ドルに達すると見積もっています。OTTメディア市場は、ここ5年で世界的にコミュニケーションやメディア消費のあり方に大きな変化をもたらし、通信事業者や既存メディア産業の経営にとっては負の効果を与えていると言えるでしょう。
OTTメディア市場の収益・ユーザー拡大は全世界規模にまで波及する見込みがあり、同市場の向こう5年間の強力な成長を支えると予測されます。特にビデオオンデマンド(VoD)とゲーム(Gaming)の両セグメント市場は成長が顕著であり、地域的には北米とアジア太平洋が急速な成長とともに収益面で最大シェアを獲得すると見られます。一方、南米と中東アフリカ地域は、通信インフラ整備状況、スマートフォン普及率、購買力などの諸条件に鑑み、成長は緩やかとなります。
この市場の発展は消費者の消費パターンや購買態度に変化を与えており、安価に良質のサービスを享受できるようになったことから、消費者にとっては大きなベネフィットがあると言えそうです。
OTT事業者と通信など既存事業者との利害対立には、いくつかの見解が成り立ちますが、現状の直接競合では既存事業者の苦戦が予測されます。むしろOTT事業者との提携協力モデルが既存業者のサービス改善にもつながり、結果ARPU(ユーザー平均月間売上)の侵食を食い止め、いわゆる”土管化”と呼ばれる状況を回避することができると見られます。一方、最も技術・インフラ整備が進んだ国では、通信事業者がボルテ(VoLTE)を用いた運営モデルで競合し、ARPUと収益シェアを回復する可能性があります。

【レポート構成概要】
・OTTメディアサービスの世界市場予測2014-2019年
・市場の詳細売上予測、競合分析、市場の促進要因と阻害要因
・全156ページ、98個のデータ表、グラフ類で分析定量化

・セグメント別市場予測2014-2019年VGN307_Over The Top (OTT) Media Delivery Services Market 2014-2019 Cover.jpgレポート表紙
(※全世界、地域別に分解し掲載)
- ビデオオンデマンド / Video on Demand (VoD)
- 通話とメッセージ / OTT Voice & message
- 音楽配信 / OTT Music Consumption
- ゲーム / OTT Gaming

・主要地域別市場予測2014-2019年
(※地域別×セグメント市場別に掲載)
- 欧州
- アジア太平洋
- 北米
- 南米
- 中東・アフリカ

・ネットフリックス社(NetFlix)詳細分析、収益予測
・主要OTT通話・メッセージサービスプロバイダー分析
・フリーミアム(Freemium)モデルのゲーム提供とOTT業界におけるその重要性
・北米におけるOTT音楽配信業界の分析

・市場動向諸論点
- 技術・規制動向
- OTT Voice/Message 登録数と収益成長
- 地域ごとのインフラ、経済的制約
- 需給ダイナミクス
- 通信事業者とVoLTEとの競合
- ビデオオンデマンドの収益モデルの比較分析と2019年への見通し
- 参入障壁分析
- コネクテッドデバイス数予測
- OTT事業者が通信業界に与える影響
- 通信事業者の対OTT戦略の違い
- ネット中立性の重要性

・リーディング企業プロフィール。ポジショニング、能力、製品ポートフォリオ、研究開発、注力分野、戦略、将来展望
- WeChat (Weixin)
- Line Corporation
- Viber
- Microsoft
- Apple Inc
- Google
- Tencent Holdings
- Facebook
- Rakuten Inc.
- King Digital Entertainment Plc.
- Spotify Limited.
- Vonage
- Netflix
- RingCentral

Visiongain is a trading partner with the US Federal Government.
【レポート詳細目次は当ページ下を参照ください】

英文詳細目次(table of contents)

【原文詳細目次】

Over The Top (OTT) Media Delivery Services Market 2014-2019
Strategies for Global Audio, Message, Voice, Gaming & Video on Demand (VoD)

Table of Contents

1. Executive Summary

1.1 Global OTT Market Overview
1.2 OTT Market Definition
1.3 Market Segmentation
1.4 Main Drivers For Global OTT Media Delivery
1.5 Restraints to OTT Media Delivery Applications
1.6 Benefits of This Report
1.7 Methodology
1.8 Frequently Asked Questions (FAQ)
1.9 Associated Reports
1.10 About Visiongain

2. Introduction to OTT Media Delivery Services

2.1 VoD
2.1.1 Different Channels to Transmit OTT VoD Services
2.2 OTT Voice/Message Services
2.2.1 Global VoIP Protocol Maze
2.2.2 Difference Between Traditional and OTT Voice Services
2.2.3 Advantages of OTT Voice/Message
2.3 OTT Music Consumption
2.4 OTT Gaming
2.5 Main Drivers of Global OTT Media Adoption
2.5.1 Network Externalities
2.5.2 Cross-Platform Applications
2.5.3 Attractive & User Friendly Platforms
2.5.4 Increasing Adoption of Mobile Broadband Devices
2.5.5 Increasing Availability of Mobile Broadband Networks
2.5.6Changing Consumer Habits and Preferences
2.5.7 OTT Companies Investing Heavily In Network Infrastructure

3. Global OTT Media Delivery Submarket Forecast 2014-2019

3.1 OTT Submarket Forecast: Global VoD Market 2014-2019
3.1.1 European VoD vs. APAC VoD Market 2014-2019
3.1.2 North American VoD Market 2014-2019
3.1.3 Netflix Expansion
3.2 OTT Submarket Forecast: Global Voice & Message Market
3.2.1 Global OTT Voice/Message Subscriptions Forecast
3.2.2 Main OTT Voice/Message Service Providers
3.2.2.1 WeChat (Weixin)
3.2.2.2 Line Corporation
3.2.2.3 Skype
3.2.2.4 Viber
3.3 OTT Submarket Forecast: Global OTT Music Consumption Market
3.3.1 The U.S OTT Music Consumption Market Forecast 2014-2019
3.4 OTT Submarket Forecast: Global OTT Games Market 2014-2019
3.4.1 Freemium Model Leading the Global OTT Gaming Market

4. Regional OTT Market Forecast 2014-2019

4.1 North American OTT Media Delivery Revenue Forecast 2014-2019
4.2 Asia Pacific OTT Media Delivery Revenue Forecast 2014-2019
4.3 European OTT Media Delivery Revenue Forecast 2014-2019
4.4 Latin American OTT Media Delivery Revenue Forecast 2014-2019
4.5 Middle East and Africa OTT Media Delivery Revenue Forecast 2014-2019

5. The Consequences of OTT Media Delivery Services

5.1 Decreasing Revenues for Voice and SMS
5.2 Increasing Revenues from Upgrading Customers
5.3 Decreasing Churn Rate

6 Telecoms Response to OTT Providers

6.1 Telecoms Operators Completely Blocking OTT Providers
6.1.1 Traffic Management
6.1.1.1 Traffic Management Techniques
6.1.1.2 Data Caps
6.1.1.3 Prioritisation
6.1.1.4 Differentiated Throttling
6.1.1.5 Access-Tiering
6.2 Telecoms Operators Charging Premium Rates to OTT Applications
6.3 Telecoms Operators Can Compete Through Product Differentiation
6.3.1 Telecoms Operators Launching Their Own OTT Services
6.3.2 Options to Launch Own Brand OTT Services
6.4 Telecoms Operators Cooperating with OTT Providers
6.5 Carriers API
6.6 Operators Launching VoLTE
6.6.1 VoLTE Benefits for Consumers
6.6.2 VoLTE Downsides for Consumers

7. Largest OTT Providers

7.1 Microsoft
7.2 Apple Inc
7.3 Google
7.4 Tencent Holdings
7.5 Facebook
7.6 Rakuten Inc.
7.7 King Digital Entertainment Plc.
7.8 Spotify Limited.
7.9 Vonage
7.10 RingCentral

8 Conclusions

8.1 The Importance of Global Smartphone & Broadband Penetration
8.2 Deployment of LTE & WiMAX Networks for VoLTE
8.3 Operators Will Respond differently to All Forms of VoIP
8.4 Innovation Will Be A Key Driver of Growth For The Global OTT Media Delivery Submarket
8.5 Which Global Regions Provide The Largest Opportunities?
8.6 The Global Recession & The Growth in OTT

9. Glossary

List of Tables

Table 2.1: Different Types of VoD by Delivery Methods & Technology
Table 2.2: Different Channels To Deliver VoD
Table 2.3: Different VoIP Protocols
Table 2.4 Comparison Between Traditional and OTT VoIP Telephony
Table 2.8 Regional Mobile Cellular Penetration per 100 Inhabitants 2014 (%)
Table 3.1: Global OTT Media Delivery Market Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, Cumulative Revenues and CAGR %)
Table 3.2: Global OTT Media Delivery Submarket Revenue Forecast 2014-2019 ($ Billion Revenues, AGR % and CAGR %)
Table 3.5: Global VoD Market Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, Cumulative Revenues and CAGR %)
Table 3.6: Regional VoD Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, CAGR %)
Table 3.15: Netflix’s Main Direct and Indirect Competitors
Table 3.18: Global OTT Voice/Message Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, Cumulative Revenues and CAGR %)
Table 3.19: Regional OTT Voice/Message Revenue Forecast 2014-2019 ($ Billion Revenues, AGR % and CAGR %)
Table 3.21: Global OTT Voice/Message Subscriptions Forecast 2014-2019 (Billions Subscriptions, Global AGR% and CAGR %)
Table 3.27: Skype – Key Statistics 2014
Table 3.28: Viber– Key Financial Results 2012-2013 ($ Millions)
Table 3.30: Global OTT Music Consumption Services Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, Cumulative Revenues and CAGR %)
Table 3.31: Regional OTT Music Consumption Services Revenue Forecast 2014-2019 ($ Billion Revenues, AGR % and CAGR %)
Table 3.35: Global OTT Gaming Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, Cumulative Revenues and CAGR %)
Table 3.36: Regional OTT Gaming Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, CAGR %)
Table 4.5: North American OTT Media Delivery Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, Cumulative Revenues and CAGR %)
Table 4.6: North American OTT Media Delivery Revenue Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR % and CAGR %)
Table 4:11: Asia Pacific OTT Media Delivery Revenue Forecast 2014-2019 ($ Billion Revenues, AGR % and CAGR %)
Table 4:12: Asia Pacific OTT Media Delivery Revenue Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR % and CAGR %)
Table 4.15: European OTT Media Delivery Revenue Forecast b2014-2019 ($ Billion Revenues, AGR %, % Share and CAGR %)
Table 4.16: European OTT Media Delivery Revenue Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR %, % Share and CAGR %)
Table 4.22: LATAM OTT Media Delivery Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, Cumulative Revenues and CAGR %)
Table 4.23: LATAM OTT Media Delivery Revenue Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR % and CAGR %)
Table 4.25: MEA OTT Media Delivery Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, Cumulative Revenues and CAGR %)
Table 4.27: MEA OTT Media Delivery Revenue Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR % and CAGR %)
Table 6.1: Different Options To Respond Against OTT Providers and Its Viability of Short Term and Long Term Benefit.
Table 6.2: Net Neutrality Definitions
Table 6.3: Examples of Telecoms Operators Cooperating with OTT
Table 6.5: Options to Re-engineer Voice Call Networks
Table 7.2 Apple Inc. Overview 2013 (Total Revenues, Products, Competitors, Employees, Ticker, Headquarters)
Table 7.3 Apple Inc, Selected Media Solutions
Table 7.11 Rakuten Company Overview 2013 (Total Revenues, Products, Competitors, Employees, Ticker, Headquarters)
Table 7.12: Rakuten Inc. Internet Solutions
Table 7.13 King Company Overview as Q2 2014 (Total Revenues for Q2, Products, Competitors, Employees, Ticker, Headquarters)
Table 7.14: Spotify Company Overview (Total Revenues for 2012, Products, Competitors, Employees, Ticker, Headquarters)
Table 7.15 Vonage Company Overview 2013 (Revenues, Subscribers, Average Churn Rate, Employees, Key Competitors, Headquarters, Ticker)
Table 7.16 Vonage VoIP Solutions
Table 7.17: RingCentral Key Products Overview

List of Figures

Figure 1.2: Segmentation of Global OTT Applications (Selected Applications)
Figure 1.3: Global OTT Media Delivery Segmentation
Figure 2.5: Main Drivers of Global Nomadic VoIP Adoption
Figure 6.4: Possible APIs Offered by Telcos and Mobile Networks to OTT providers

List of Charts

Chart 1.1: Global Number of Fixed Broadband, Mobile Broadband and Mobile Cellular Connections 2007-2014 (Per 100 Inhabitants)
Chart 2.6: Global Mobile Connected Devices Forecast 2014-2019 (Billion of Connected Mobile Devices)
Chart 2.10: Global 3G and 4G Subscriptions Forecast 2014-2019 (Billions)
Chart 3.4: Revenue Share of Each OTT Media Delivery Submarket 2014-2017-2019 (% Share)
Chart 3.7: Regional VoD Revenue Forecast 2014-2019 ($ Billion Revenues, Global AGR %)
Chart 3.8: Revenue Breakdown of Global VoD Market for AVoD, SVoD, Rental & Retail Revenue Models in 2014 and 2019 (% Share)
Chart 3.9: Number of Households Using a VoD Service 2010-2019
Chart 3.12: North American SVoD, AVoD, Rental & Retail Revenue Growth Forecast 2014 vs. 2019 ($ Billions)
Chart 3.13: Revenue Shares for North American SVoD, AVoD, Rental and Retail 2014 vs. 2019 (% Share)
Chart 3.14: SVoD Subscriptions Forecast for US and Canada 2014 and 2019 (Million Subscriptions)
Chart 3.16: Netflix’s Subscription Growth in non-US Markets Q42011-Q32014* (Million Subscriptions, AGR %, *= Expected)
Chart 3.17: Netflix’s Global Subscriber & Revenue Growth Q42013-Q32014* (Million Subscriptions, $ Million Revenues)
Chart 3.20: Regional OTT Voice/Message Revenue Forecast 2014-2019 ($ Billion Revenues, Global AGR %)
Chart 3.22: Global OTT Voice/Message Subscription Forecast 2014-2019 (Billion Subscriptions, Global AGR %)
Chart 3.23: Global Share of OTT Voice/Message Subscriptions in 2014 (% Share)
Chart 3.24: Number of WeChat Users 2011-2014 (Millions)
Chart 3.25: Number of Line Corp. registered subscribers 2011-2014 (Millions)
Chart 3.26: Global Share of Line Corp. Subscribers in its Main Markets (%)
Chart 3.29: Number of Viber Registered subscribers 2011-2014 (Millions)
Chart 3.32: Regional OTT Music Consumption Services Revenue Forecast 2014-2019 ($ Billion Revenues, Global AGR %)
Chart 3.33: Global OTT Music Consumption Services Revenue by Type of Service Forecast 2014-2019 ($ Billion Revenues)
Chart 3.34: Regional Revenue Share of Global OTT Music Consumption Services 2014-2017-2019 (% Share)
Chart 3.37: Regional OTT Gaming Revenue Forecast 2014-2019 ($ Billion Revenues, Global AGR %)
Chart 3.38: Global Sales of Video Game Consoles and Handheld Consoles 2008-2014 (Millions of Consoles)
Chart 3.39: Worldwide Submarket Video Game Revenues Forecast 2012-2019 ($ Billion Revenues)
Chart 3.40: Regional Mobile Gamers in 2014 (% Share of Global Gamers)
Chart 3.41: Revenue Shares of Freemium Business Models for Apple Play Store and Google Play Store Jan 2013-Nov 2013 (% Total Revenues)
Chart 3.42: Top Ten Apple App Store Games by Revenues ($Billions, Price Model, Daily New Users)
Chart 3.43: Supercell Revenues 2012-2014* ($ Millions)
Chart 4.3: Regional OTT Media Delivery Revenue Share Forecast Revenue2014-2017-2019 (% Share)
Chart 4.4: Number of Fixed Broadband, Mobile Cellular and Fixed Telephone Global Subscriptions Between 2004-2014 (Billion & Million Subscriptions)
Chart 4.7: North American OTT Media Delivery Revenue Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR %)
Chart 4.8: North American OTT Media Delivery Submarket AGR Forecast 2014-2019 (AGR %)
Chart 4.9: North American OTT Gamers 2014: Paying-Not Paying (% Share, Users in Millions)
Chart 4.10: North American OTT Media Delivery Submarket Revenue Share Forecast 2014-2017-2019 (% Share)
Table 4.11: Asia Pacific OTT Media Delivery Services Revenue Forecast 2014-2019 ($ Billion Revenues, AGR %, Cumulative Revenues and CAGR %)
Table 4:12: Asia Pacific OTT Media Delivery Market Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR % and CAGR %)
Chart 4:13: Asia Pacific OTT Media Delivery Market Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR %)
Chart 4.14: Asia Pacific OTT Media Delivery Submarket Revenue Share Forecast 2014-2017-2019 (% Share)
Chart 4.17: European OTT Media Delivery Revenue Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR %, % Share and CAGR %)
Chart 4.18: European OTT Media Delivery Submarket Revenue Share Forecast 2014-2017-2019 (% Share)
Chart 4.19: Number of Mobile Cellular Connections In The CIS, Europe, Developing & The World 2005-2014 (Connections per 100 Inhabitants)
Chart 4.20: Number of Active Mobile Broadband Subscriptions In The CIS, Europe, Developing Countries & The World 2010-2014 (Connections per 100 Inhabitants)
Chart 4.21: Number of Active Fixed Broadband Subscriptions In The CIS, Europe, Developing Countries & The World 2005-2014 (Connections per 100 Inhabitants)
Chart 4.24: LATAM OTT Media Delivery Revenue Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR %)
Chart 4.26: MEA OTT Media Delivery Revenue Forecast by Submarket 2014-2019 ($ Billion Revenues, AGR %)
Chart 4.28: Regional OTT Media Delivery AGR Forecast 2014-2019 (AGR %)
Chart 4.29: Number of Active Mobile Broadband Subscriptions In Africa, The Arab States, Developing Countries & The World 2010-2014 (Connections per 100 Inhabitants)
Chart 4.30: Number of Fixed Broadband Subscriptions In Africa, The Arab States, Developing Countries & The World 2005-2014 (Connections per 100 Inhabitants)
Chart 5.1: Estimates of Potential Global SMS and Voice Revenues With and Without the Effects of OTT Providers in 2014 and 2019 ($Billions, % Change)
Chart 5.2: Regional Expected Difference in ARPU Obtained by Telcos From Customers Migrating From Feature Phone to Smartphone (ARPU in $)

掲載企業リスト

Companies Listed

3G Music
7Digital
A&E
ABOX 42
Acision
AcTVila
ADB
Adobe
Agama
Akazoo
Alpha Networks
Amazon
AmberFin
Ampya
Anevia
Anghami
Animoca
Apple Inc
ATX
Bandcamp
Bandfit FM
Batanga
BBC
Beatport
Beats Music
BeBanjo
BigFish Games
BigPond
BitTorrent
Blackberry
Blip
Blockbuster
Bobsled
Boxee
Bravo
Break Media
Broadpeak
CAMFOO
Cartoon Network
CastLAbs
CDN Video
Chair Entertainment
China Mobile
Cicero Netwroks
Cisco
Classical.com
Clearlap
CNBC
CNN
Coinstar
Colopl Inc
Comcast
Connect TV
CounterPath
Dailymotion
Dalok
DDVTECH
Deezer
Deskamp
DG Webshop
Digital Rapids
Digital TV Labs
Discovery Communications
Disney
Dotora Telecom
Dropbox
Du
E
eBay Inc
Edgeware
Elecard
Electronic Arts
EMI
eMusik
Ericsson
Erstream
Etisalat
Facebook
G4
Game Insigth
Gameloft
Garland
Gazprom Media
Genband
Globecast
Golf Channel
Google
Gree Inc
Groove Shark
Groovy Gecko
Gung Ho Online Entertainment
H2
HBO
History Chanel
Hulu
IAC/Interactive Corp
IdeasMusik
Imagine Communications
IPXI
Jamba
JUKE
Juniper Networs
Kabam
Kakato Talk
Kaltura
Kik
Kineto
King Digital Entertainment
KKBOX
Kulu Valley
LastFM
Lenovo Group Limited
Lifetime
Line Corporation
Linkedin
LMN
Machine Zone
Mavenir
MaxGo
Mazzika Box
Meego
Metacaf
Microsoft
miniCaster
Mixi
Mobage
MOG
Motama
Motorola Mobile
Mozilla
MSNBC
MTV
Mun2
Music Master
Musicload
NAGRA
NamcoBondai Games
nanoStream
Napster
Naver Corp
Naver Japan
Netflix
Neulion
Newpace
NGENIX
NimbleBit
Nintendo
NoiseTrade
Nokia
Nordija
Norigin
Octoshape
Ooredoo
OpenFilm
Openmind
Orb Caster
Oxygen
PACE
Pandora
Pixsan
Playtika LTD
Qlipso
Quickflix
Raidix
Rakuten Inc
rara.com
Rdio
Rebtel
Rhapsody
RingCentral
Roku
Rounds
Rovio
Saffron Digital
Sales force
Samsung Group
SEGA Corp
SES Platform Services
Sevenload
Skype
Slacker
SmartJog
Snapchat
Sonos
Sony Corporation
Sony Music Unlimited
Sound Cloud
Spotify
Sprout
Stream Group
Style
SuperCell
Syfy
Tango
TBS
TeamLava
Telefonica
Telegram
Telemundo
Telia Digital
Telkomsel
Tencent Holdings Limited
Teracue
Tesco
The Pirate Bay
Think Analytics
Thomson Video Networks
Three UK
TiVo
T-mobile
TNT
Tortuga
TruTV
Tu/Me
Tube Radio
Twitter
Ubbi Musica
Umniah
Universal Music
UrFilez
USA Network
Verizon
Vevo
Viber
Vimeo
Virgin Media
Vonage
Voopee
Warner Music Group
XoX

Government Agencies and Other Organisations Mentioned in This Report

Bahrain’s Minister of State for Communications
BBC: British Broadcasting Corporation
BoE: Bank of England
EU: European Union
FCC: The Federal Communications Commission (US)
Federal Reserve Bank
IETF: Internet Engineering Task Force
ITU: International Telecommunications Union
MIIT: Chinese Ministry of Industry and Information Technology
OECD: Organisation for Economic Cooperation and Development
TRA : Telecommunications Regulatory Authority of UAE
WTO: World Trade Organisation

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